CN111836094A - Operation method, device and computer storage medium of target object - Google Patents

Abstract

The embodiment of the present invention discloses a method for operating a target object, an operating device for the target object, a display device and a computer storage medium. The method includes: in response to a target object operation command sent by the OTT device system, acquiring the user's registered account information on the platform to which the target object belongs; wherein, the target object operation command at least includes the target object operation type; according to the The target object operation type and the registered account information are used to generate a target object operation processing request; and the target object operation processing request is sent to the server, so that the server can complete the target object operation corresponding to the target object operation type. According to the embodiment of the present invention, the user's operation request of the target object can be processed while the OTT device is playing the content normally, and the user's operation on the target object can be simplified to improve the user experience.

Description

Operation method, device and computer storage medium of target object

technical field

The present invention relates to the technical field of Internet TV shopping, and more particularly, to a method for operating a target object, an operating device for the target object, a display device and a computer storage medium.

Background technique

Currently, Internet TV (Over The Top, OTT) devices that perform video-on-demand through the public Internet, such as smart TVs, all-in-one machines, and set-top boxes, are widely used. Placing product advertisements on OTT devices has naturally become an option to enhance brand awareness and help brands reach more target users.

Usually, product advertisements placed on OTT devices do not support clicks. That is to say, in the process of watching videos, users need to operate the remote control device matched with the OTT device after seeing the product advertisements they are interested in. Product ads to jump to the landing page to browse the product details and add the product to the shopping cart.

In the process of researching the above-mentioned prior art, the inventor found that the operations of jumping to the landing page to browse the product details and adding the product to the shopping cart will interrupt the content being played on the OTT device and affect the user's viewing process and operation. In addition, the user needs to interact with the OTT device multiple times through the remote control device to complete a shopping operation, and the operation complexity is high. Therefore, it is necessary to improve at least one of the problems existing in the above-mentioned prior art.

SUMMARY OF THE INVENTION

An object of the embodiments of the present invention is to provide a new technical solution for the operation of a target object.

According to a first aspect of the embodiments of the present invention, a method for operating a target object is provided, the method comprising:

Receive the target object operation command sent by the OTT device system; wherein, the target object operation command at least includes the target object operation type;

Generate a target object operation processing request according to the target object operation type and the user's registered account information on the platform to which the target object belongs;

Sending the target object operation processing request to the server, so that the server completes the target object operation corresponding to the target object operation type.

Optionally, the method further includes:

When the user has logged in the registered account of the platform to which the target object belongs through the OTT device, it is determined whether the login status of the registered account is valid. account.

Optionally, the method further includes:

When the user has not logged into his registered account on the platform to which the target object belongs through the OTT device, send an authorization login code to the OTT device system, so that the OTT device system displays the authorization login code in all On the display screen of the OTT device; wherein, the authorization login code is used to authorize login to the registered account of the platform to which the target object belongs.

Optionally, the target object operation includes at least one of: an operation of adding the target object to a shopping cart, an operation of saving the target object, and an operation of receiving the target object.

According to a second aspect of the embodiments of the present invention, a method for operating a target object is provided, and the method includes:

The OTT equipment system displays the target object and the operation prompt of the target object in the preset area of the display screen, receives the remote control signal and analyzes the remote control signal to obtain the operation instruction of the target object;

The OTT device system sends a target object operation command to the target object software toolkit SDK; wherein, the target object operation command at least includes a target object operation type, and the target object SDK is integrated in the OTT device system.

Optionally, the method further includes:

The OTT device system receives the authorization login code from the target object SDK;

Displaying the authorization login code on the display screen of the OTT device;

Wherein, the authorization login code is used to authorize login to the registered account of the platform to which the target object belongs.

According to a third aspect of the embodiments of the present invention, an apparatus for operating a target object is provided, the apparatus comprising:

a receiving module for receiving the target object operation command sent by the OTT equipment system; wherein, the target object operation command at least includes the target object operation type;

a generating module, configured to generate a target object operation processing request according to the target object operation type and the user's registered account information on the platform to which the target object belongs;

The sending module is configured to send the target object operation processing request to the server, so that the server can complete the target object operation corresponding to the target object operation type.

According to a fourth aspect of the embodiments of the present invention, a device for operating a target object is provided, the device comprising:

The receiving module is used to display the target object and the operation prompt of the target object in the preset area of the display screen, receive the remote control signal and analyze the remote control signal to obtain the operation instruction of the target object;

The sending module is used for sending the target object operation command to the target object software toolkit SDK; wherein, the target object operation command at least includes the target object operation type, and the target object SDK is integrated in the OTT device system.

According to a fifth aspect of the embodiments of the present invention, there is provided a computer storage medium on which a computer program is stored, and when the computer program is executed by a processor, implements any one of the first aspects of the embodiments of the present invention. The operation method of the target object described.

According to a sixth aspect of the embodiments of the present invention, there is provided a computer storage medium on which a computer program is stored, and when the computer program is executed by a processor, implements any one of the second aspects of the embodiments of the present invention. The operation method of the target object described.

According to a seventh aspect of the embodiments of the present invention, there is provided a display device pre-installed with an operating system that integrates a target object software toolkit SDK;

The operating system is used to display the target object and the operation prompt of the target object in the preset area of the display screen, receive the remote control signal and analyze the remote control signal to obtain the target object operation command, and send the target object operation command to the target object SDK;

The target object SDK is used to receive the target object operation command sent by the operating system; wherein, the target object operation command at least includes the target object operation type; The registered account information of the platform to which the object belongs, generates a target object operation processing request, and sends the target object operation processing request to the server, so that the server completes the target object operation corresponding to the target object operation type.

One beneficial effect of the present invention is that, according to the method, device and computer storage medium of the embodiments of the present invention, the user's target object operation request can be processed without interrupting the normal playback of the content by the OTT device, and the user's target object operation can be simplified. , to improve the user experience.

Other features and advantages of the present invention will become apparent from the following detailed description of exemplary embodiments of the present invention with reference to the accompanying drawings.

Description of drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention.

FIG. 1 is a schematic diagram of the composition and structure of an operating system 100 of a target object according to an embodiment of the present invention;

2 is a schematic flowchart of a method for operating a target object according to Embodiment 1 of the present invention;

FIG. 3 is a schematic structural diagram of a target object operating device 3000 according to Embodiment 1 of the present invention;

4 is a schematic diagram of a hardware structure of an operating device 4000 for another target object according to Embodiment 1 of the present invention;

5 is a schematic flowchart of a method for operating a target object according to Embodiment 2 of the present invention;

FIG. 6 is a schematic structural diagram of a target object operating device 6000 according to Embodiment 2 of the present invention;

7 is a schematic diagram of a hardware structure of an operating device 7000 for another target object according to Embodiment 2 of the present invention;

8 is a schematic flowchart of a method of operating a target object according to an example;

9 is a schematic diagram of a display interface of an OTT device according to the example of FIG. 8;

10 to 11 are schematic diagrams of the authorization login code displayed on the OTT device according to the example of FIG. 8 .

Detailed ways

Various exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings. It should be noted that the relative arrangement of components and steps, the numerical expressions and numerical values set forth in these embodiments do not limit the scope of the invention unless specifically stated otherwise.

The following description of at least one exemplary embodiment is merely illustrative in nature and is in no way intended to limit the invention, its application, or uses.

Techniques, methods, and apparatus known to those of ordinary skill in the relevant art may not be discussed in detail, but where appropriate, such techniques, methods, and apparatus should be considered part of the specification.

In all examples shown and discussed herein, any specific values should be construed as illustrative only and not limiting. Accordingly, other instances of the exemplary embodiment may have different values.

It should be noted that like numerals and letters refer to like items in the following figures, so once an item is defined in one figure, it does not require further discussion in subsequent figures.

Hereinafter, various embodiments and examples according to embodiments of the present invention will be described with reference to the accompanying drawings.

<Hardware configuration>

FIG. 1 is a schematic structural diagram of the composition of an operating system 100 of a target object according to an embodiment of the present invention.

As shown in FIG. 1 , the operating system 100 of the target object in this embodiment includes a server 1000 , an OTT device 2000 and a remote control apparatus 3000 .

Server 1000 may be a monolithic server or a distributed server across multiple computers or computer data centers. Servers may be of various types, such as, but not limited to, web servers, news servers, mail servers, messaging servers, advertising servers, file servers, application servers, interactive servers, database servers, or proxy servers. In some embodiments, each server may include hardware, software, or embedded logical components or a combination of two or more such components for performing the appropriate functions supported or implemented by the server. For example, a server such as a blade server, a cloud server, etc., or a server group composed of multiple servers, may include one or more of the above-mentioned types of servers, and so on.

In one embodiment, the server 1000 may include a processor 1100 , a memory 1200 , an interface device 1300 , a communication device 1400 , a display device 1500 , and an input device 1600 as shown in FIG. 1 . In this embodiment, the server 1000 may further include a speaker, a microphone, etc., which are not limited herein.

The processor 1100 may be a dedicated server processor, or may be a desktop processor or a mobile version processor that meets performance requirements, which is not limited herein. The memory 1200 includes, for example, a ROM (Read Only Memory), a RAM (Random Access Memory), a nonvolatile memory such as a hard disk, and the like. The interface device 1300 includes, for example, various bus interfaces, such as a serial bus interface (including a USB interface), a parallel bus interface, and the like. The communication device 1400 can perform wired or wireless communication, so as to be able to implement at least the processing method of the shopping operation according to any embodiment of the present invention. The display device 1500 is, for example, a liquid crystal display, an LED display, a touch display, and the like. The input device 1600 may include, for example, a touch screen, a keyboard, and the like.

Although multiple devices of the server 1000 are shown in FIG. 1 , the present invention may only involve some of the devices, for example, the server 1000 only involves the memory 1200 , the communication device 1400 and the processor 1100 .

The OTT device 2000 is, for example, a smart TV, an all-in-one machine, a set-top box, and the like. In one embodiment, the OTT device 2000 may include a processor 2100 , a memory 2200 , an interface device 2300 , a communication device 2400 , a display device 2500 , an input device 2600 , a speaker 2700 , a microphone 2800 and the like, as shown in FIG. 1 .

The processor 2100 may be a central processing unit CPU, a microprocessor MCU, or the like. The memory 2200 includes, for example, a ROM (Read Only Memory), a RAM (Random Access Memory), a nonvolatile memory such as a hard disk, and the like. The interface device 2300 includes, for example, a USB interface, an earphone interface, and the like. The communication device 2400 is capable of wired or wireless communication. The display device 2500 is, for example, a liquid crystal display, a touch display, or the like. The input device 2600 may include, for example, a touch screen, a keyboard, a somatosensory input, and the like. The OTT device 2000 may input/output voice information through the speaker 2700 and the microphone 2800 .

Although a plurality of devices of the OTT device 2000 are shown in FIG. 1 , the present invention may only involve some of the devices, for example, the OTT device 2000 only involves the communication device 2400 , the display device 2500 , the speaker 2700 , the memory 2200 and the processing device 2100.

The remote control device 3000 may be, for example, a TV remote control, a smart phone, a smart speaker, or the like. In one embodiment, the remote control device 3000 may include a processor 3100, a memory 3200, an interface device 3300, a communication device 3400, a display device 3500, an input device 3600, a speaker 3700, a microphone 3800, and the like, as shown in FIG. 1 .

The processor 3100 may be a central processing unit CPU, a microprocessor MCU, or the like. The memory 3200 includes, for example, a ROM (Read Only Memory), a RAM (Random Access Memory), a nonvolatile memory such as a hard disk, and the like. The interface device 3300 includes, for example, a USB interface, an earphone interface, and the like. The communication device 3400 is capable of wired or wireless communication. The display device 3500 is, for example, a liquid crystal display, a touch display, or the like. The input device 3600 may include, for example, a touch screen, a keyboard, a somatosensory input, and the like. The remote control device 3000 can input/output voice information through the speaker 3700 and the microphone 3800 .

Although a plurality of devices of the remote control device 3000 are shown in FIG. 1 , the present invention may only involve some of the devices, for example, the remote control device 3000 only involves the communication device 3400 , the memory 2200 and the processor 2100 .

The communication network 4000 may be a wireless communication network or a wired communication network, and may be a local area network or a wide area network.

<Example 1>

<method>

FIG. 2 is a schematic flowchart of a method for operating a target object according to Embodiment 1 of the present invention. The operation method of the target object can be encapsulated as a target object SDK, and the target object SDK is integrated in the system (operating system) of the OTT device 2000 .

As shown in FIG. 2 , the method for operating the target object in this embodiment may include the following steps 2100 to 2300:

Step 2100: Receive a target object operation command sent by the OTT device system; wherein, the target object operation command at least includes the target object operation type.

Wherein, the target object is displayed on the display screen of the OTT device 2000, and the target object may be, for example, a commodity, a store, a red envelope, and the like. The operation type of the target object refers to the type of operation on the target object. For example, the operation of the target object may be the operation of bookmarking the target object, the operation of adding the target object to the shopping cart, the operation of receiving the target object, etc. . For example, when the target object is a commodity, the operation of the target object may be adding the commodity to the shopping cart, or bookmarking the commodity.

Specifically, the target object operation command may be obtained after the OTT equipment system analyzes the remote control signal sent by the remote control device 3000 . The remote control device 3000 can be, for example, a TV remote control, or a device with remote control capabilities through sound, body sense, mobile terminal APP, etc. The remote control device 3000 can directly interact with the OTT device 2000, or through some intermediate device, Such as smart speakers, which indirectly interact with OTT devices 2000.

For example, when the user watches the content played on the OTT device 2000, the product information is displayed on the OTT device 2000. When the user is interested in the product, a remote control signal is sent through the remote control device 3000. The OTT device system in the OTT device 2000 By receiving and analyzing the remote control signal, the operation instruction of the product is obtained, such as adding the product to the shopping cart. The content played on the OTT device 2000 may be, for example, video content, or may be still image content such as protected desktop picture content and magazine picture content on the display screen of the OTT device. There is no specific limitation here.

Step 2200: Generate a target object operation processing request according to the target object operation type and the user's registered account information on the platform to which the target object belongs.

In one example, the method of this embodiment may further include: when it is determined that the user has logged in the registered account of the platform to which the target object belongs through the OTT device 2000, determining whether the login status of the registered account is valid, and if it is invalid, Then, log in to the registered account again according to the registered account information corresponding to the registered account. If it is valid, the operations in step 2200 are directly executed.

In this example, the user's registered account can be re-logged according to the registered account information corresponding to the logged-in registered account without the user's perception, without interrupting the content being played by the OTT device 2000 to allow the user to perform the login. The operation of the registered account. That is to say, the user only needs to send a remote control signal to the OTT device 2000 through the remote control device 3000 to complete the re-login of the registered account and make the server complete the target object operation without the user's perception. Therefore, the complexity of the user operation is low, and the user experience is good.

In another example, the method of this embodiment may further include: when it is determined that the user has not logged into the registered account of the platform to which the target object belongs through the OTT device 2000, sending an authorization login code to the OTT device system, So that the OTT device system displays the authorization login code on the display screen of the OTT device; wherein, the authorization login code is used to authorize login to the registered account of the platform to which the target object belongs.

Specifically, the authorization login code may be, for example, a two-dimensional code pattern. After the two-dimensional code pattern is sent to the OTT device system, the OTT device system displays the two-dimensional code pattern on the display screen of the OTT device, for example, the two-dimensional code is not interrupted while the content played by the OTT device is not interrupted. The two-dimensional code pattern is displayed in a preset area of the display screen of the OTT device, or the content being played by the OTT device is interrupted, and the two-dimensional code pattern is displayed on the display screen of the OTT device. At this time, the user can use the scan function in the APP of the platform to which the target object belongs on the mobile terminal to scan the two-dimensional code pattern to authorize the OTT device system to log in to the registered account of the platform to which the target object belongs.

In this example, when the user has not logged in the registered account of the platform to which the target object belongs through the OTT device 2000, the OTT device 2000 displays an authorization login code for authorizing the login of the platform to which the target object belongs. A simple operation can achieve the purpose of authorizing login to the platform to which the target object belongs, the operation is simple and convenient, and the user experience is better.

Step 2300: Send the target object operation processing request to the server, so that the server completes the target object operation corresponding to the target object operation type.

The operation of the target object includes at least one of: an operation of adding the target object to a shopping cart, an operation of saving the target object, and an operation of receiving the target object.

For example, the target object operation processing request sent to the server includes the user's registered account information and the product ID, and the operation of adding the product corresponding to the product ID to the shopping cart. After receiving the target object operation processing request, the server 1000 will add the commodity corresponding to the commodity ID to the shopping cart of the registered account corresponding to the registered account information.

For another example, the target object operation processing request sent to the server 1000 includes the user's registered account information, store ID, and the operation of saving the store. After receiving the target object operation processing request, the server 1000 will save the store corresponding to the store ID into the favorite folder of the registered account corresponding to the registered account information.

In the method for operating the target object provided in this embodiment, after receiving the target object operation command sent by the OTT device system, the target object SDK integrated in the OTT device system performs the operation according to the target object operation type in the target object operation command and The user's registered account information on the platform to which the target object belongs, generates a target object operation processing request and sends it to the server, so that the server completes the target object operation corresponding to the target object operation type. The user's target object operation request is processed without interrupting the normal playing of the content on the OTT device, and the user's operation on the target object is simplified. Therefore, the user operation is simple and convenient, and the user experience is good.

<device>

FIG. 3 is a schematic structural diagram of a target object operating device 3000 according to Embodiment 1 of the present invention.

As shown in FIG. 3 , the operating apparatus 3000 of the target object may include: a receiving module 3100 , a generating module 3200 and a sending module 3300 .

Wherein, the receiving module 3100 is configured to receive the target object operation command sent by the OTT device system; wherein, the target object operation command at least includes the target object operation type.

The generating module 3200 is configured to generate a target object operation processing request according to the target object operation type and the user's registered account information on the platform to which the target object belongs.

The sending module 3300 is configured to send the target object operation processing request to the server, so that the server completes the target object operation corresponding to the target object operation type.

Wherein, the target object operation includes at least one of: adding the target object to a shopping cart, saving the target object, and receiving the target object.

Further, the operating device 3000 of the target object may also include a login module for determining whether the login status of the registered account is valid when the user has logged in the registered account of the platform to which the target object belongs through the OTT device, and if it is If it is invalid, then log in to the registered account again according to the registered account information corresponding to the registered account.

Further, the login module can also be used to: when the user has not logged in the registered account of the platform to which the target object belongs through the OTT device, send an authorization login code to the OTT device system, so that the OTT device The device system displays the authorization login code on the display screen of the OTT device; wherein the authorization login code is used to authorize login to the registered account of the platform to which the target object belongs.

FIG. 4 is a schematic diagram of a hardware structure of an operating apparatus 4000 for another target object according to Embodiment 1 of the present invention.

As shown in FIG. 4 , the operating apparatus 4000 of the target object in this embodiment may include a memory 4200 and a processor 4100 .

The memory 4200 is used to store instructions for controlling the processor 4100 to operate to perform the operation method of the target object of any embodiment of the present invention. A skilled person can design instructions according to the solutions disclosed in the present invention. How the instruction controls the processor to operate is well known in the art, so it will not be described in detail here.

The operating device of the target object in this embodiment can be used to execute the technical solutions of the foregoing method embodiments, and the implementation principles and technical effects thereof are similar, and will not be repeated here.

<Computer storage medium>

In this embodiment, a computer storage medium is also provided, on which a computer program is stored, and when the computer program is executed by the processor, implements the operation method of the target object according to any embodiment of the present invention.

<Example 2>

<method>

FIG. 5 is a schematic flowchart of a method for operating a target object according to Embodiment 2 of the present invention. The method may be implemented by an OTT device system in the OTT device 2000 .

As shown in FIG. 5 , the operation method of the target object in this embodiment may include the following steps 5100 and 5200:

Step 5100, the OTT device system displays the target object and the operation prompt of the target object in a preset area of the display screen, receives the remote control signal and parses the remote control signal to obtain the operation instruction of the target object.

Specifically, the target object may be a commodity, a store, a red envelope, and the like. The target object operation prompt refers to operations that can be performed on the target object, for example, adding the target object, bookmarking the target object, and receiving the target object.

For example, when the target object is a red envelope, the operation prompt of the target object may be to receive the red envelope with one click. When the target object is a commodity, the operation prompt of the target object may be one-click to bookmark the commodity and one-click to add the commodity to the shopping cart. When the target object is a store, the operation prompt of the target object may be one-click to save the store.

Wherein, the remote control signal can be sent by the remote control device 3000 . The remote control device 3000 can be, for example, a TV remote control, or can be a device capable of remote control through sound, somatosensory, mobile terminal APP, etc. The remote control device 3000 can directly interact with the OTT device 2000, or through some intermediate device , such as smart speakers, which indirectly interact with OTT devices 2000.

For example, when the user watches the content played on the OTT device 2000, the OTT device 2000 displays product information and prompt information for adding the product to the shopping cart with one click. When the user is interested in the product, the remote control device 3000 can send out a remote control signal, and the OTT device system receives the remote control signal and analyzes the remote control signal to obtain the target object operation instruction.

Step 5200, the OTT device system sends a target object operation command to the target object SDK; wherein, the target object operation command at least includes the target object operation type, and the target object SDK is integrated in the OTT device system.

The operation of the target object includes at least one of: an operation of adding the target object to a shopping cart, an operation of saving the target object, and an operation of receiving the target object.

Specifically, the OTT device system can directly send the target object operation command to the target object SDK, and the target object SDK then initiates a target object operation processing request to the server. In this solution, the server address is integrated in the target object SDK.

In practical applications, the OTT device system can also directly initiate a target object operation processing request to the server through the network. In this solution, the server address is integrated in the OTT device. There is no specific limitation here.

Further, when the user has not logged in his registered account on the platform to which the target object belongs through the OTT device, this embodiment may further include: the OTT device system receives an authorization login code from the target object SDK; the authorization login The code is displayed on the display screen of the OTT device; wherein, the authorization login code is used to authorize login to the registered account of the platform to which the target object belongs.

In the operation method of the target object provided by this embodiment, the OTT device system displays the target object and the operation prompt of the target object in the preset area of the display screen, receives the remote control signal and parses the remote control signal to obtain the operation instruction of the target object, and sends the operation instructions to the target object integrated in the OTT device. The target object in SDK sends target object operation commands. The user's target object operation request is processed without interrupting the normal playing of the content on the OTT device, and the user's operation on the target object is simplified. Therefore, the user operation is simple and convenient, and the user experience is good.

<device>

FIG. 6 is a schematic structural diagram of a target object operating device 6000 according to Embodiment 2 of the present invention.

As shown in FIG. 6 , the operating apparatus 6000 of the target object may include: a receiving module 6100 and a sending module 6200 .

The receiving module 6100 is used to display the target object and the operation prompt of the target object in a preset area of the display screen, receive the remote control signal and analyze the remote control signal to obtain the operation instruction of the target object.

The sending module 6200 is configured to send a target object operation command to the target object software toolkit SDK; wherein, the target object operation command at least includes a target object operation type, and the target object SDK is integrated in the OTT device system.

Wherein, the target object operation includes at least one of: adding the target object to a shopping cart, saving the target object, and receiving the target object.

Further, the receiving module 6100 can also be used to receive the authorization login code from the target object SDK; display the authorization login code on the display screen of the OTT device; wherein, the authorization login code is used to authorize the login of the platform to which the target object belongs. Register an account.

FIG. 7 is a schematic diagram of a hardware structure of an operating device 7000 for another target object according to Embodiment 2 of the present invention.

As shown in FIG. 7 , the operating apparatus 7000 of the target object in this embodiment may include a memory 7200 and a processor 7100 . The memory 7200 is used to store instructions for controlling the processor 7100 to operate to perform the operation method of the target object of any embodiment of the present invention. A skilled person can design instructions according to the solutions disclosed in the present invention. How the instruction controls the processor to operate is well known in the art, so it will not be described in detail here.

The operating device of the target object in this embodiment can be used to execute the technical solutions of the foregoing method embodiments, and the implementation principles and technical effects thereof are similar, and will not be repeated here.

<Computer storage medium>

In this embodiment, a computer storage medium is also provided, on which a computer program is stored, and when the computer program is executed by the processor, implements the operation method of the target object according to any embodiment of the present invention.

<Display device>

In this embodiment, a display device is also provided, in which an operating system integrating the target object SDK is pre-installed. The display device may be an OTT device, for example, a smart TV, an all-in-one machine, a set-top box, and other devices.

Wherein, the operating system can be used to display the target object and the operation prompt of the target object in the preset area of the display screen, receive the remote control signal and analyze the remote control signal to obtain the target object operation instruction, and send the target object operation command to the target object SDK.

The target object SDK can be used to receive the target object operation command sent by the operating system; wherein, the target object operation command at least includes the target object operation type; according to the target object operation type and the user's registration on the platform to which the target object belongs Account information, generate a target object operation processing request, and send the target object operation processing request to the server, so that the server can complete the target object operation corresponding to the target object operation type.

The display device of this embodiment can process the user's target object operation request without interrupting the normal playback of the content on the OTT device, and simplifies the user's operation on the target object. Therefore, the user operation is simple and convenient, and the user experience is good.

<Example>

FIG. 8 is a schematic flowchart of an operation method of a target object according to an example.

In this example, the operation method of the target object in this embodiment is described by taking the user completing one-click shopping on a third-party e-commerce platform through a remote control device while watching a TV program. In this example, the operation method of the target object may include the following steps:

Step 810 , the OTT device system displays pictures or videos related to the product to the user on the display screen of the OTT device 2000 .

Specifically, as shown in FIG. 9, the OTT device system can display pictures or videos related to commodities in a preset area of the display screen of the OTT device 2000, such as the lower right corner of the display screen, and the operation prompt "Press [OK] to add to the shopping cart".

Step 811 , after the user is interested in the commodities displayed on the OTT device 2000 , by operating the remote control device 3000 , a remote control signal is sent to the OTT system including the target object operation instruction for adding the commodities to the shopping cart.

Specifically, the user can operate the remote control device 3000 by pressing a button on the remote control, making a voice call, etc., to send a remote control signal to the OTT equipment system. In this example, the user sends a remote control signal to the OTT device system by pressing the "OK" button on the remote control.

Step 812, the OTT device system sends a target object operation command to the target object SDK.

Wherein, the OTT device system makes the target object SDK initiate the operation of adding the product to the shopping cart to the server by calling the target object SDK.

Step 813, the target object SDK determines whether the registered account of the platform to which the target object belongs has been logged in in the OTT device system. If logged in, go to step 814; if not, go to step 820.

Step 814, the target object SDK determines whether the login status of the registered account is valid. If it is invalid, go to step 815; if it is valid, go to step 817.

Step 815, the target object SDK re-logs in the registered account according to the registered account information.

Step 816, the target object SDK determines whether the re-login is successful. If successful, go to step 817; if unsuccessful, exit the process.

Step 817, the target object SDK generates a target object operation processing request according to the product ID, the operation type of adding the product to the shopping cart, and the user's registered account information.

Step 818, the target object SDK sends the target object operation processing request to the server.

Step 819: After receiving the target object operation processing request, the server adds the commodity corresponding to the commodity ID to the registered account corresponding to the registered account information of the user.

Step 820, the OTT device system displays on the display screen a two-dimensional code pattern used to authorize the login user's registered account.

The OTT device system displays, on the display screen of the OTT device, a two-dimensional code pattern used to authorize the login user's registered account. The two-dimensional code pattern can be displayed on a full screen, as shown in FIG. 10 , or displayed on a half screen or in a sidebar, as shown in FIG. 11 . The user scans the QR code pattern by using the scan function in the shopping APP installed on the mobile device, and then clicks "Confirm Login" in the shopping APP installed on the mobile device to realize the authorized login.

Step 821, the OTT device system receives an authorization login instruction.

Step 822, the OTT device system logs in to the corresponding registered account according to the registered account information in the authorized login instruction. Step 817 above is performed.

The solution of this example, when the user logs in to his registered account on the platform to which the target object belongs through the OTT device, realizes processing the user's target object operation request without interrupting the content normally played by the OTT device. When the user has not logged in to the registered account of the platform to which the target object belongs through the OTT device system, the user can authorize the login to the registered account of the platform to which the target object belongs through a simple operation, so that the OTT device system can process the user's target. Object operation request. Therefore, the user's operation is simple and convenient, and the user experience is improved.

It should be understood by those skilled in the art that in the field of electronic technology, the above method can be embodied in a product by means of software, hardware or a combination of software and hardware. Those skilled in the art can easily generate a An information processing apparatus including modules for performing respective operations in the information processing method according to the above-described embodiments.

It is well known to those skilled in the art that with the development of electronic information technology such as large-scale integrated circuit technology and the trend of software hardwareization, it has become difficult to clearly demarcate the software and hardware boundaries of computer systems. Because, any operation can be implemented by software or by hardware. Execution of any instruction can be done by hardware as well as by software. The hardware implementation or software implementation for a certain machine function depends on non-technical factors such as price, speed, reliability, storage capacity, and change cycle. For the skilled person, the software implementation and hardware implementation are equivalent. Technicians can choose software or hardware to implement the above solutions as needed. Therefore, there is no specific software or hardware limitation here.

The present invention may be an apparatus, method and/or computer program product. The computer program product may include a computer-readable storage medium having computer-readable program instructions loaded thereon for causing a processor to implement various aspects of the present invention.

A computer-readable storage medium may be a tangible device that can hold and store instructions for use by the instruction execution device. The computer-readable storage medium may be, for example, but not limited to, an electrical storage device, a magnetic storage device, an optical storage device, an electromagnetic storage device, a semiconductor storage device, or any suitable combination of the foregoing. More specific examples (non-exhaustive list) of computer readable storage media include: portable computer disks, hard disks, random access memory (RAM), read only memory (ROM), erasable programmable read only memory (EPROM) or flash memory), static random access memory (SRAM), portable compact disk read only memory (CD-ROM), digital versatile disk (DVD), memory sticks, floppy disks, mechanically coded devices, such as printers with instructions stored thereon Hole cards or raised structures in grooves, and any suitable combination of the above. Computer-readable storage media, as used herein, are not to be construed as transient signals per se, such as radio waves or other freely propagating electromagnetic waves, electromagnetic waves propagating through waveguides or other transmission media (eg, light pulses through fiber optic cables), or through electrical wires transmitted electrical signals.

The computer readable program instructions described herein may be downloaded to various computing/processing devices from a computer readable storage medium, or to an external computer or external storage device over a network such as the Internet, a local area network, a wide area network, and/or a wireless network. The network may include copper transmission cables, fiber optic transmission, wireless transmission, routers, firewalls, switches, gateway computers, and/or edge servers. A network adapter card or network interface in each computing/processing device receives computer-readable program instructions from a network and forwards the computer-readable program instructions for storage in a computer-readable storage medium in each computing/processing device .

The computer program instructions for carrying out the operations of the present invention may be assembly instructions, instruction set architecture (ISA) instructions, machine instructions, machine dependent instructions, microcode, firmware instructions, state setting data, or instructions in one or more programming languages. Source or object code, written in any combination, including object-oriented programming languages, such as Smalltalk, C++, etc., and conventional procedural programming languages, such as the "C" language or similar programming languages. The computer readable program instructions may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer, or entirely on the remote computer or server implement. In the case of a remote computer, the remote computer may be connected to the user's computer through any kind of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (eg, using an Internet service provider through the Internet connect). In some embodiments, custom electronic circuits, such as programmable logic circuits, field programmable gate arrays (FPGAs), or programmable logic arrays (PLAs), can be personalized by utilizing state information of computer readable program instructions. Computer readable program instructions are executed to implement various aspects of the present invention.

Aspects of the present invention are described herein with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer readable program instructions.

These computer readable program instructions may be provided to a processor of a general purpose computer, special purpose computer or other programmable data processing apparatus to produce a machine that causes the instructions when executed by the processor of the computer or other programmable data processing apparatus , resulting in means for implementing the functions/acts specified in one or more blocks of the flowchart and/or block diagrams. These computer readable program instructions can also be stored in a computer readable storage medium, these instructions cause a computer, programmable data processing apparatus and/or other equipment to operate in a specific manner, so that the computer readable medium on which the instructions are stored includes An article of manufacture comprising instructions for implementing various aspects of the functions/acts specified in one or more blocks of the flowchart and/or block diagrams.

Computer readable program instructions can also be loaded onto a computer, other programmable data processing apparatus, or other equipment to cause a series of operational steps to be performed on the computer, other programmable data processing apparatus, or other equipment to produce a computer-implemented process , thereby causing instructions executing on a computer, other programmable data processing apparatus, or other device to implement the functions/acts specified in one or more blocks of the flowcharts and/or block diagrams.

The flowchart and block diagrams in the Figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of instructions, which comprises one or more functions for implementing the specified logical function(s) executable instructions. In some alternative implementations, the functions noted in the blocks may occur out of the order noted in the figures. For example, two blocks in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It is also noted that each block of the block diagrams and/or flowchart illustrations, and combinations of blocks in the block diagrams and/or flowchart illustrations, can be implemented in dedicated hardware-based systems that perform the specified functions or actions , or can be implemented in a combination of dedicated hardware and computer instructions. It is well known to those skilled in the art that implementation in hardware, implementation in software, and implementation in a combination of software and hardware are all equivalent.

Various embodiments of the present invention have been described above, and the foregoing descriptions are exemplary, not exhaustive, and not limiting of the disclosed embodiments. Numerous modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The terminology used herein was chosen to best explain the principles of the embodiments, the practical application or technical improvement in the marketplace, or to enable others of ordinary skill in the art to understand the embodiments disclosed herein. The scope of the invention is defined by the appended claims.

Claims (11)

1. A method of operating a target object, the method comprising:

receiving a target object operation command sent by an OTT equipment system; wherein, the target object operation command at least comprises a target object operation type;

generating a target object operation processing request according to the target object operation type and the registered account information of the user on the platform to which the target object belongs;

and sending the target object operation processing request to a server so as to enable the server to complete the target object operation corresponding to the target object operation type.

2. The method of claim 1, further comprising:

and when the user logs in the registered account of the platform to which the target object belongs through the OTT equipment, judging whether the login state of the registered account is valid, and if the login state of the registered account is invalid, logging in the registered account again according to the registered account information corresponding to the registered account.

3. The method of claim 1 or 2, wherein the method further comprises:

when a user does not log in a registered account of the user on a platform to which the target object belongs through the OTT equipment, sending an authorized login code to the OTT equipment system so that the OTT equipment system displays the authorized login code on a display screen of the OTT equipment; and the authorized login code is used for authorizing to login a registered account of the platform to which the target object belongs.

4. The method according to any of claims 1-3, wherein the target object operations comprise at least: adding the target object to a shopping cart operation, collecting the target object operation, and picking up at least one of the target object operations.

5. A method of operating a target object, the method comprising:

the OTT equipment system displays a target object and a target object operation prompt in a preset area of a display screen, receives a remote control signal and analyzes the remote control signal to obtain a target object operation instruction;

the OTT equipment system sends a target object operation command to a target object software tool kit (SDK); wherein, the target object operation command at least includes a target object operation type, and the target object SDK is integrated in the OTT device system.

6. The method of claim 5, further comprising:

the OTT equipment system receives an authorized login code from the target object SDK;

displaying the authorized login code on a display screen of the OTT equipment;

and the authorized login code is used for authorizing to login a registered account of the platform to which the target object belongs.

7. An apparatus for operating a target object, the apparatus comprising:

the receiving module is used for receiving a target object operation command sent by the OTT equipment system; wherein, the target object operation command at least comprises a target object operation type;

the generating module is used for generating a target object operation processing request according to the target object operation type and the registration account information of the user on the platform to which the target object belongs;

and the sending module is used for sending the target object operation processing request to a server so as to enable the server to complete the target object operation corresponding to the target object operation type.

8. An apparatus for operating a target object, the apparatus comprising:

the receiving module is used for displaying a target object and a target object operation prompt in a preset area of a display screen, receiving a remote control signal and analyzing the remote control signal to obtain a target object operation instruction;

the sending module is used for sending a target object operation command to the target object software tool kit SDK; wherein, the target object operation command at least includes a target object operation type, and the target object SDK is integrated in the OTT device system.

9. A computer storage medium, characterized in that a computer program is stored thereon, which, when being executed by a processor, carries out a method of operation of a target object according to any one of claims 1-4.

10. A computer storage medium, characterized in that a computer program is stored thereon, which computer program, when being executed by a processor, realizes the method of operation of the target object of claim 5 or 6.

11. A display device is characterized in that an operating system integrating a target object software tool kit (SDK) is pre-installed;

the operating system is used for displaying a target object and a target object operation prompt in a preset area of a display screen, receiving a remote control signal, analyzing the remote control signal to obtain a target object operation instruction, and sending a target object operation command to the target object SDK;

the target object SDK is used for receiving a target object operation command sent by the operating system; wherein, the target object operation command at least comprises a target object operation type; and generating a target object operation processing request according to the target object operation type and the registered account information of the user on the platform to which the target object belongs, and sending the target object operation processing request to the server so as to enable the server to complete the target object operation corresponding to the target object operation type.

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