CN111815354A - Advertisement accurate delivery interactive system based on big data analysis - Google Patents
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- CN111815354A CN111815354A CN202010643882.9A CN202010643882A CN111815354A CN 111815354 A CN111815354 A CN 111815354A CN 202010643882 A CN202010643882 A CN 202010643882A CN 111815354 A CN111815354 A CN 111815354A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0269—Targeted advertisements based on user profile or attribute
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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Abstract
An advertisement accurate delivery interactive system based on a big data analysis platform comprises an advertisement management center platform, a client advertisement interactive platform, a big data analysis platform and an online shopping mall; the advertisement management center platform comprises an advertisement management system and a profit management system, wherein the advertisement management system is used for uploading, auditing, editing, arranging and issuing advertisements, and the profit management system is used for managing the expense income and expenditure among advertisers, the system platform and users; the client advertisement interactive platform realizes that a user participates in interactive advertisements in multiple directions; the big data analysis platform provides accurate advertisement putting basis and putting effect; the online shopping mall satisfies the user's consumption of the viewed advertisement goods. The invention carries out targeted advertisement putting according to market needs or the needs of advertisers, improves the enthusiasm of users for actively participating in interaction, and is beneficial to targeted propaganda and popularization of advertisements.
Description
Technical Field
The invention relates to an advertisement delivery system, in particular to an interactive advertisement system which is technically supported and realizes accurate advertisement delivery based on big data analysis, and application of the interactive system, namely an advertisement accurate delivery interactive system, an interactive platform and an interactive method based on a big data analysis platform.
Background
At present, the traditional advertising marketing mode is updated and updated extremely fast, many common advertising marketing are faded fast, the reason is considered, no matter whether the advertisement generally takes unilateral propaganda as a main part, the propaganda of sea wave advertisement which is paved over the ground is not different from 'flood irrigation', the characteristics of watching or listening personnel are not clear, the delivery is not accurate, no matter whether the demand of a consumer and an advertiser exists, interaction cannot be formed, but the unilateral circular playing of the advertisement on an advertising platform and the scanning of a user are passed, no plan serving the consumer and the advertiser is specified, a large amount of advertisements are made to be delivered in the air, and the effect of the propaganda cannot be achieved completely.
Although some 'paid advertisement interaction' modes appearing in specific APPs also appear at present, most of the advertisement marketing modes are that some advertisement contents are inserted on a certain traditional APP platform, and the advertisement marketing modes interact with users in a fixed watching duration mode, so that the users obtain some corresponding platform rewards, the platform is inserted in game APPs and video APPs, the interaction mode is passive interaction for the users, namely the users do not actively watch and interact advertisements, but the APPs forcibly jump to advertisement pages, the inserted advertisements are possibly not matched with participants completely and are not contents which the users are interested in or want to know, and the interaction mode can be comforted with the users, but forcibly interrupt and insert advertisements in the game or video or novel operation of the users, and easily arouse the customer feedback, the serious result is that the user unloads the APP directly, and the purpose of advertising cannot be achieved.
Disclosure of Invention
The invention aims at the technical defects mentioned in the background technology, and provides an interactive system which is based on big data analysis and is used for technical support and realizing accurate advertisement delivery, a client advertisement interactive platform applied to the interactive system, and an interactive method applying the interactive platform. The advertisement playing interactive carrier is a plurality of playing media, and the advertisement is actively released, and actively interacts with advertisement participants in a plurality of novel modes, so that the user obtains corresponding rewards in the interaction to realize the purpose of advertisement propaganda.
In order to achieve the purpose of the invention, the technical scheme adopted by the invention is as follows: an advertisement accurate delivery interactive system based on a big data analysis platform comprises an advertisement management center platform, a client advertisement interactive platform, a big data analysis platform and an online shopping mall;
the advertisement management center platform comprises an advertisement management system and a revenue management system, the advertisement management system realizes uploading, auditing, editing, film arrangement and issuing of advertisements, and the revenue management system realizes expense income and expenditure management among advertisers, the system platform and users; the client advertisement interactive platform realizes that a user participates in interactive advertisements in multiple directions; the big data analysis platform provides accurate advertisement putting basis and advertisement putting effect feedback; the online shopping mall satisfies the user's consumption of the viewed advertisement goods.
The advertisement management system comprises an advertisement uploading module, an advertisement auditing module, an advertisement editing module, an advertisement arranging module and an advertisement putting module; the advertiser uploads the advertisement material to the advertisement management center through the advertisement uploading module; the advertisement auditor audits the advertisement content through the advertisement auditing module; the advertisement editor carries out editing required by interaction on the advertisement; arranging the processed advertisement materials according to the time axis by an advertisement arranging person through an advertisement arranging module according to the requirement of an advertiser, and warehousing the arranging information; the advertisement putting module automatically sends the corresponding advertisement films to the corresponding advertisement playing terminals according to the film arrangement information.
When the advertisement auditing module audits the advertisement content, the auditing basis is the validity of the content of the advertisement material.
The advertisement editing module edits according to different advertisement putting carriers: adding interactive subtitles into video advertisement content; voice prompt information is added to the audio advertisement content.
The revenue management system comprises an advertisement expenditure module of an advertiser, a system platform allocation module and a user income and expenditure module; the advertiser prestores the advertisement fee into an advertisement expenditure module of the advertisement management center, and the system platform pays the fees for the users participating in the interaction, the advertisement publishers and the system platform according to the expected proportion after the advertisement is broadcasted. The management center pays the profits of all parties according to the number and duration of people who actually watch the advertisements, and the fees are given in the form of money-substituted coins specified by the system platform.
The user is a member registered in the advertisement management center, and after the member obtains the corresponding money, the exchange/purchase of products or services is carried out in an online shopping mall butted with the advertisement management center.
The users registered in the advertisement management center are members, the members participate in advertisement interaction in the advertisement management center through the downloaded client advertisement interaction platform, and corresponding gold tokens are obtained according to the participated interaction.
The client advertisement interaction platform comprises a member registration module and an interaction module, wherein a member completes interaction operation according to the interaction module selected by the member to obtain an interaction token corresponding to the advertisement.
The interactive module comprises one or more combinations of an advertisement listening interactive module, an advertisement watching interactive module, an advertisement reading interactive module, an advertisement copying interactive module and an advertisement answering interactive module.
The client advertisement interactive platform also comprises an interactive verification module which is used for verifying the interactive result of the user and transmitting the verification result to the interactive platform to obtain corresponding rewards.
A method for advertisement interaction by using the interactive system,
for the user: the method comprises the steps that a member downloads a client advertisement interaction platform at a handheld terminal of the member, registers information, logs in an advertisement management center platform, participates in advertisement interaction according to an interaction module selected by the member, obtains an interaction money substitute corresponding to an advertisement after interaction operation is completed, and exchanges the money substitute;
for the advertiser: the method comprises the steps of prepaying fees to an advertisement management center platform, accurately delivering advertisements to specified users according to self advertisement attributes and a big data analysis platform, enabling delivered advertisements to interact with the users, and distributing the advertisements in the pre-stored fees of advertisers according to proportions by the advertisement management center platform.
The user inputs self-related information through the member registration module, the module uploads the obtained data information to the advertisement management center, the advertisement management center shares the data information to the big data analysis platform, analyzes the member information according to the requirement of the advertisement management center, and accurately puts the advertisement of an advertiser to the designated target crowd according to the requirement.
The advertiser prestores the advertisement fee in the advertisement management center, and after the advertisement is broadcasted and user interaction is obtained, the management center pays the member fee participating in the interaction, the advertisement publisher fee and the management center profit fee in proportion.
The advertisement accurate delivery interactive system based on the big data analysis platform disclosed by the invention is technically supported and realizes accurate delivery of advertisements based on big data analysis, can analyze the information of registered users according to the big data, and can deliver advertisements in a targeted manner according to the market or the requirements of advertisers, so that members can register and participate according to the self requirements and obtain corresponding money-substituting rewards. The interactive content of the advertisement has various forms, and accords with the participation of users with different ages, different regions and different environments, and the participation result reward can be directly used in the online shopping mall in system butt joint, so that the initiative of the users in actively participating in the interaction is improved, and the targeted propaganda and popularization of the advertisement are facilitated.
Drawings
FIG. 1 is a logic diagram of the present invention.
Detailed Description
The invention is further illustrated with reference to the following figures and examples.
Referring to fig. 1, the interactive system disclosed by the invention is an interactive system for supporting technology and realizing accurate advertisement delivery based on big data analysis, and advertisement commodities can be delivered to target consumer groups accurately according to the requirements of advertisers on the premise of big data analysis, so that the advertisement playing effect can reach the maximum conversion rate.
The interactive system comprises an advertisement management center platform, a client advertisement interactive platform, a big data analysis platform and an online shopping mall butted with the client advertisement interactive platform. The client advertisement interaction platform is in the form of an app or a WeChat applet, advertisement targeted distribution is carried out according to the requirements of an advertiser who cooperates with the client advertisement interaction platform, and only members confirmed by the advertiser are qualified to participate in interaction and give rewards. Only the advertisement issued by the advertiser cooperating with the platform is displayed to the interactive terminal.
The interactive objects of the invention are advertisers and consumers, the advertisers upload advertisement resources to an advertisement management center, the large data analysis platform matched with the management center is used for selecting the delivery objects, the consumers download the application programs of the advertisement interactive platform through client sides (mobile phones, computers and the like), the application programs become members after registration, and the small programs participating in the national advertisements on the client sides can be selected for interaction. For example, when listening to an advertisement published by a local radio station or watching an advertisement published by a local television station, a newspaper or a movie theater line, the advertisement interaction of listening, watching, reading, copying and answering is participated in through the module in the advertisement interaction platform, all members participating in the advertisement interaction can obtain the money as a reward, and the members exchange/purchase advertisement goods or services in an online shopping mall by using the money. The advertisement management center comprises an advertisement management system and a profit management system, the advertisement management system realizes uploading, auditing, editing, film arrangement and issuing of advertisements, and the profit management system realizes expense income and expenditure management among advertisers, a system platform and users; the client advertisement interactive platform realizes that a user participates in interactive advertisements in multiple directions; the big data analysis platform provides accurate advertisement putting basis and putting effect; the online shopping mall satisfies the user's consumption of the viewed advertisement goods. The handheld terminal comprises a plurality of carriers capable of playing advertisements, such as a mobile phone, a movie, an advertisement, a television and the like.
The advertisement management system comprises an advertisement uploading module, an advertisement auditing module, an advertisement editing module, an advertisement arranging module and an advertisement putting module; the advertisement actively uploads the advertisement material to an advertisement management center through an advertisement uploading module; the advertisement auditor audits the advertisement content through the advertisement auditing module; the advertisement editor carries out editing required by interaction on the advertisement; arranging the processed advertisement materials according to the time axis by an advertisement arranging person through an advertisement arranging module according to the requirement of an advertiser, and warehousing the arranging information; the advertisement putting module automatically sends the corresponding advertisement films to the corresponding advertisement playing terminals according to the film arrangement information.
When the advertisement auditing module audits the advertisement content, the auditing basis is the legality of the content of the advertisement material, wherein the legality is executed according to related national laws and regulations. The advertisement editing module edits according to different advertisement putting carriers: adding interactive subtitles into video advertisement content; voice prompt information is added to the audio advertisement content. The advertisement scheduling member arranges the processed advertisement materials according to the time axis by the advertisement scheduling module according to the requirements of the advertiser on the pictures of the watching people (the people level background extracted according to the registration information of the member is the pictures, and the information such as income, occupation and the like is the content), the advertisement playing carrier, the playing region and the like. The advertiser can check the conditions of people, time, advertisements, time and the like in real time through the advertisement management center, the conditions depend on information tracking and big data analysis when the user registers the member, the advertiser can pay the advertising fee according to the number and duration of people who watch the advertisements, and accurate advertisement putting is realized, namely the advertising fee is paid in real time according to the number of people who actually watch the advertisements and the time.
The advertiser pays the advertising fee and the member obtains the interactive reward which are regulated and controlled by the yield management system. The system comprises an advertisement expenditure module, a system platform allocation module and a user income and expenditure module of a revenue management system advertiser; the advertiser prestores the advertisement fee to an advertisement expenditure module of an advertisement management center, the system platform pays the fees obtained by the profits of the users participating in the interaction, the advertisement publishers and the system platform according to the predicted proportion after the advertisement is broadcast, the fees are given in a money substituting form specified by the system platform, namely the advertiser prestores the advertisement fee in the advertisement management center, and the management center pays the fees to the members participating in the interaction AAA fee, the advertisement publishers BBB fee and the management center profit CCC fee according to the proportion after the advertisement is broadcast. In order to protect the legal rights and interests of an advertiser, the income of each party is paid according to the number of the real members participating in interaction and the time after the advertisement is released, the principle of how much the advertisement is returned and how little the advertisement is supplemented is implemented, a management center provides guarantee for the advertiser, the interactive reward of the members is given in a money substituting form specified by a system platform, and corresponding commodities or services in the advertisement can be exchanged/purchased in an online business city butted with the advertisement management center.
The user is a member registered in the advertisement management center, and the member exchanges/purchases the money in the online shopping mall of the advertisement management center after obtaining the corresponding money, and according to the actual demand, the member can also consume the money on the online shopping mall of the advertisement management center, and can also consume the money by supplementing cash to the money. The users registered in the advertisement management center are members, the members participate in advertisement interaction in the advertisement management center through the downloaded client advertisement interaction platform, and corresponding gold tokens are obtained according to the participated interaction. Different information such as gender, age, region, hobbies and the like can be input during member registration, the information is shared to the big data analysis platform through the advertisement management center, and an advertiser can designate consumer groups through the advertisement management center, designate specific groups to participate in interaction of advertisement commodities or services and formulate reward standards. The user inputs self-related information through the member registration module, the module uploads the obtained data information to the advertisement management center, the advertisement management center shares the data information to the big data analysis platform, analyzes the member information according to the requirement of the advertisement management center, and accurately puts the advertisement of an advertiser to the designated target crowd according to the requirement. The advertisement resource provider can select to make members participate in advertisement interaction activities in a new interaction mode of 'listening, watching, reading, copying and answering' according to the big data analysis condition obtained by the advertisement management center according to the characteristics of the advertisement commodity or service, and test the suitable crowd of the advertisement commodity or service. The advertiser can also appoint member personnel through the member information that big data analysis platform obtained, and specific crowd such as sex, age bracket, area, hobby circle carries out the accurate input of advertising commodity or service. In practical application, when the big data analysis platform collects data of accurate delivery, the big data analysis platform also comprises data in various aspects such as frequency, purchasing power and advertisement content types of interaction participation of users.
The novel advertisement interaction disclosed by the invention is an interaction method realized based on a client advertisement interaction platform, and the client advertisement interaction platform downloaded by a handheld terminal of a user interacts advertisement contents played by various carriers. The client advertisement interaction platform comprises a member registration module and an interaction module, and the member can obtain the interaction token money corresponding to the advertisement according to the interaction operation of the interaction module selected by the member.
The interactive module comprises one or a combination of several modules of an advertisement listening interactive module, an advertisement watching interactive module, an advertisement reading interactive module and an advertisement copying interactive module, and the advertisement answering interactive module is selected autonomously according to the requirements of advertisers. As a preferred technical scheme, the client advertisement interaction platform further comprises an interaction verification module which is mainly used for verifying the interaction result of the user and transmitting the verification result to the interaction platform so as to obtain corresponding rewards.
The advertisement listening module is used for participating in listening to broadcast advertisements by members and participating in interaction at a handheld terminal to obtain gold tokens; the advertisement watching module refers to that the member participates in watching advertisements such as movies and televisions and watches the advertisements on the handheld terminal and obtains the gold money; the advertisement reading module is used for pushing a behavior of requesting to participate in reading the advertisement content to the member through the handheld terminal by the advertisement management center, and the member reads the advertisement content through the terminal voice input function and obtains the gold money; the advertisement copying module is used for pushing a behavior requiring a member to participate in copying advertisement contents to the handheld terminal by the advertisement management center, and the member copies the advertisement contents and obtains the gold tokens through the writing function of the terminal; the advertisement answering module is used for enabling the member to participate in answering the advertisement contents which are provided by the advertiser and are listened, watched, read and copied by the member through the handheld terminal and obtaining the gold-substituted coin.
The following describes the operation process of the client interaction platform in detail with specific embodiments.
The invention provides an interactive advertisement system which is supported by a technology based on big data analysis and realizes accurate advertisement delivery, audiences participate in interactive advertisements through one or more modules of listening, watching, reading, copying and answering to obtain gold coins, and a main body comprises members, advertisers and advertisement operators and is bound through an advertisement interactive platform.
As shown in fig. 1, the participating interactive member terminal downloads the advertisement interactive application program through the handheld terminal, and the participating member needs to register when using the handheld terminal for the first time, so as to truly fill in information including name, age, gender, address, income, hobbies, voice, handwriting pictures and the like to become a member, and the voice and handwriting are used for preventing cheating verification and distinguishing different members and giving rewards according to the cheating verification.
The detailed description of the participation of the members in the advertisement interaction of listening, watching, reading, copying and answering is as follows:
and an advertisement listening module: the registered member can choose to participate in listening to the broadcast advertisement and participate in interaction to obtain the token money through the handheld terminal application program.
And (3) interactive verification: when listening to the broadcast advertisement, the broadcast advertisement may send out a verification prompt tone at variable time, for example, when sending out a prompt tone "please input 5" in the broadcast, the member clicks the number "5" on the handheld terminal within a specified time limit, and after confirmation, the member obtains the money substitute according to the participation time.
And the advertisement viewing module: the member obtains the gold coin generation by watching advertisements such as movies and televisions and watching the advertisements on the handheld terminal.
And (3) interactive verification: when watching movie and television or handheld terminal advertisements, a member can watch the digital verification code on the screen of the movie and television handheld terminal at variable times, for example, when the member watches '7', the member clicks the digital verification code on the application program of the handheld terminal of the member accurately within a specified time limit, and the member obtains the gold coin substitute according to the watching time after the verification is obtained.
And an advertisement reading module: the advertising center platform pushes advertising content required to be read by the member to the member through the handheld terminal, and the member reads the advertising content to obtain the gold money. Pay per item.
And (3) interactive verification: the advertisement is mainly requested to read the advertisement content of the member and pushed to the proper member handheld terminal, the member carefully reads the advertisement content to the handheld terminal smoothly according to the requirement, and the handheld terminal application program can compare the advertisement reading person with the user to confirm the user and give a gold token according to the voice message when the member enters the meeting.
An advertisement copying module: the method is characterized in that the platform pushes advertisement contents required to be copied by the members to the members, and the members copy and broadcast the advertisement contents to obtain the gold tokens.
And (3) interactive verification: the method comprises the steps that the member reads the advertisement content according to the requirement of an advertiser and pushes the advertisement content to a proper member handheld terminal, the member carefully and carefully reads the advertisement content three times by using the handheld terminal according to the requirement, and the handheld terminal application program compares the characters left when the member enters the meeting with handwriting software to ensure that the read advertisement is read by the member and gives a gold substitute.
An advertisement answering module: the member obtains the gold token by answering the advertisement content which is listened, watched, read and copied by the member and is proposed by the advertiser.
And (3) interactive verification: the advertiser requires the member to correctly answer the content of the advertisement listened, watched, read and copied by the member through the application program of the handheld terminal, and each person who correctly answers the question obtains the gold coin substitute. The identity verification of the answerer adopts a face recognition technology.
The invention and the big data analysis are technical supports, and the advertisement interaction system for realizing the accurate advertisement delivery not only improves the use efficiency of the advertisement fee paid by the advertiser and reduces the invalid cost of advertisement propaganda, but also brings practical benefits to the consumers who watch or listen to the advertisement, so that the behavior of wasting time and energy for watching and listening to the advertisement is not the behavior of wasting time and energy, but the behavior is changed into the behavior which is convenient for life and can obtain practical and stable income.
Claims (13)
1. An advertisement accurate delivery interaction system based on a big data analysis platform is characterized by comprising an advertisement management center platform, a client advertisement interaction platform, a big data analysis platform and an online shopping mall;
the advertisement management center platform comprises an advertisement management system and a revenue management system, the advertisement management system realizes uploading, auditing, editing, film arrangement and issuing of advertisements, and the revenue management system realizes expense income and expenditure management among advertisers, the system platform and users; the client advertisement interactive platform realizes that a user participates in interactive advertisements in multiple directions; the big data analysis platform provides accurate advertisement putting basis and advertisement putting effect feedback; the online shopping mall satisfies the user's consumption of the viewed advertisement goods.
2. The advertisement accurate delivery interactive system based on the big data analysis platform as claimed in claim 1, wherein the advertisement management system comprises an advertisement uploading module, an advertisement auditing module, an advertisement editing module, an advertisement arranging module, and an advertisement delivery module;
the advertiser uploads the advertisement material to the advertisement management center through the advertisement uploading module; the advertisement auditor audits the advertisement content through the advertisement auditing module; the advertisement editor carries out editing required by interaction on the advertisement; arranging the processed advertisement materials according to the time axis by an advertisement arranging person through an advertisement arranging module according to the requirement of an advertiser, and warehousing the arranging information; the advertisement putting module automatically sends the corresponding advertisement films to the corresponding advertisement playing terminals according to the film arrangement information.
3. The advertisement accurate delivery interaction system based on the big data analysis platform as claimed in claim 2, wherein when the advertisement auditing module audits the advertisement content, the auditing criterion is the validity of the content of the advertisement material.
4. The advertisement accurate delivery interactive system based on the big data analysis platform as claimed in claim 2, wherein the advertisement editing module edits according to different advertisement delivery carriers: adding interactive subtitles into video advertisement content; voice prompt information is added to the audio advertisement content.
5. The advertisement precise delivery interactive system based on the big data analysis platform as claimed in claim 1, wherein the revenue management system comprises an advertisement expenditure module of an advertiser, a system platform apportionment module and a user income and expenditure module;
the advertiser prestores the advertisement fee into an advertisement expenditure module of the advertisement management center, the system platform pays the fees obtained by the profit of the users participating in the interaction, the advertisement publishers and the system platform according to the expected proportion after the advertisement is broadcasted,
the management center pays the profits of all parties according to the number and duration of people who actually watch the advertisements, and the fees are given in the form of money-substituted coins specified by the system platform.
6. The advertisement precise placement interaction system based on big data analysis platform as claimed in claim 1 or 5, wherein the user is a member registered in the advertisement management center, and the member exchanges/purchases products or services in an online shopping mall docked with the advertisement management center after obtaining the corresponding money.
7. The advertisement precise delivery interaction system based on big data analysis platform as claimed in claim 6, wherein the user registered in the advertisement management center is a member, and the member participates in the advertisement interaction in the advertisement management center through the downloaded client advertisement interaction platform and obtains the corresponding money tokens according to the participated interaction.
8. The client advertisement interaction platform for advertisement interaction is characterized by comprising a member registration module and an interaction module, wherein a member completes interaction operation according to the interaction module selected by the member to obtain an interaction token corresponding to the advertisement.
9. The client-side advertisement interaction platform of claim 8, wherein the interaction module comprises one or more of an advertisement listening interaction module, an advertisement watching interaction module, an advertisement reading interaction module, an advertisement copying interaction module and an advertisement answering interaction module.
10. The advertisement interaction method of claim 9, wherein the client advertisement interaction platform further comprises an interaction verification module for verifying the interaction result of the user and transmitting the verification result to the interaction platform to obtain the corresponding reward.
11. A method for advertisement interaction by using the interactive system of claim 1,
for the user: the method comprises the steps that a member downloads a client advertisement interaction platform at a handheld terminal of the member, registers information, logs in an advertisement management center platform, participates in advertisement interaction according to an interaction module selected by the member, obtains an interaction money substitute corresponding to an advertisement after interaction operation is completed, and exchanges the money substitute;
for the advertiser: the method comprises the steps of prepaying fees to an advertisement management center platform, accurately delivering advertisements to specified users according to self advertisement attributes and a big data analysis platform, enabling delivered advertisements to interact with the users, and distributing the advertisements in the pre-stored fees of advertisers according to proportions by the advertisement management center platform.
12. The advertisement interaction method of claim 11, wherein the user inputs his/her own related information through the member registration module, the module uploads the obtained data information to the advertisement management center, and the advertisement management center shares the data information to the big data analysis platform, analyzes the member information according to the requirement of the advertisement management center, and accurately delivers the advertisement of the advertiser to the designated target group according to the requirement.
13. The advertisement interaction method of claim 11, wherein the advertiser prestores advertisement fee in an advertisement management center, and pays a member fee participating in the interaction, a fee to an advertisement publisher, and a fee to a revenue of the management center in proportion by the management center after the advertisement is broadcasted and user interaction is obtained.
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| CN202010643882.9A CN111815354A (en) | 2020-07-07 | 2020-07-07 | Advertisement accurate delivery interactive system based on big data analysis |
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| CN202010643882.9A CN111815354A (en) | 2020-07-07 | 2020-07-07 | Advertisement accurate delivery interactive system based on big data analysis |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112633917A (en) * | 2020-12-11 | 2021-04-09 | 王威 | Advertisement delivery system and method |
| CN113240462A (en) * | 2021-05-07 | 2021-08-10 | 唐山凤凰网络电子技术有限公司 | Interactive advertising system |
| CN115115401A (en) * | 2022-06-27 | 2022-09-27 | 上海汇付支付有限公司 | Network advertisement aggregation platform system and operation method thereof |
| CN117333231A (en) * | 2023-11-28 | 2024-01-02 | 深圳市移卡科技有限公司 | Advertisement putting method, system and computer storage medium |
-
2020
- 2020-07-07 CN CN202010643882.9A patent/CN111815354A/en not_active Withdrawn
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112633917A (en) * | 2020-12-11 | 2021-04-09 | 王威 | Advertisement delivery system and method |
| CN113240462A (en) * | 2021-05-07 | 2021-08-10 | 唐山凤凰网络电子技术有限公司 | Interactive advertising system |
| CN115115401A (en) * | 2022-06-27 | 2022-09-27 | 上海汇付支付有限公司 | Network advertisement aggregation platform system and operation method thereof |
| CN117333231A (en) * | 2023-11-28 | 2024-01-02 | 深圳市移卡科技有限公司 | Advertisement putting method, system and computer storage medium |
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