CN111800513B

CN111800513B - Method and device for pushing information and computer readable medium of electronic equipment

Info

Publication number: CN111800513B
Application number: CN202010659220.0A
Authority: CN
Inventors: 巩秋铭; 张婕
Original assignee: Beijing ByteDance Network Technology Co Ltd
Current assignee: Douyin Vision Co Ltd; Douyin Vision Beijing Co Ltd
Priority date: 2020-07-09
Filing date: 2020-07-09
Publication date: 2022-09-27
Anticipated expiration: 2040-07-09
Also published as: CN111800513A

Abstract

The embodiment of the disclosure discloses a method, a device, an electronic device and a computer readable medium for information push. One embodiment of the method comprises: acquiring a preset identification set and a target user identification set; through the above process, the user who will receive the information can be determined within a certain range, and a basis is provided for directional information pushing. Determining the contact ratio of the preset identification set and the target user identification set; and responding to the difference meeting the preset condition, and pushing preset information to a terminal corresponding to the target user in the target user identification. Therefore, the users who accept the information can be more accurately positioned, and the pertinence of information pushing is effectively improved.

Description

Method and device for pushing information and computer readable medium of electronic equipment

Technical Field

Embodiments of the present disclosure relate to the field of computer technologies, and in particular, to a method and an apparatus for pushing information, an electronic device, and a computer-readable medium.

Background

The information pushing is to push information required by a user on the internet through a certain technology. The existing information pushing technology cannot well push targeted information for users.

Disclosure of Invention

This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.

Some embodiments of the present disclosure propose a method, an apparatus, an electronic device and a computer-readable medium for pushing information to solve the technical problems mentioned in the above background section.

In a first aspect, some embodiments of the present disclosure provide a method for pushing information, the method including: acquiring a preset identification set and a target user identification set; determining the contact ratio of the preset identification set and the target user identification set; and responding to the contact ratio larger than a preset threshold value, and pushing preset information to a terminal corresponding to the target identifier in the target user identifier set.

In a second aspect, some embodiments of the present disclosure provide an apparatus for pushing information, the apparatus comprising: a first obtaining unit configured to obtain a preset identification set and a target user identification set; a first determining unit configured to determine a coincidence degree of the preset identifier set and the target user identifier set; and the first pushing unit is configured to respond to the contact ratio being greater than a preset threshold value, and push preset information to a terminal corresponding to the target user in the target user identification.

In a third aspect, some embodiments of the present disclosure provide an electronic device, including: one or more processors; storage means for storing one or more programs; when the one or more programs are executed by the one or more processors, the one or more processors are caused to implement the method as described in any implementation of the first aspect.

In a fourth aspect, some embodiments of the disclosure provide a computer-readable medium on which a computer program is stored, which computer program, when executed by a processor, implements the method as described in any implementation of the first aspect.

One of the above-described various embodiments of the present disclosure has the following advantageous effects: acquiring a preset identification set and a target user identification set; through the above process, the user who will receive the information can be determined within a certain range, and a basis is provided for directional information pushing. Determining the contact ratio of the preset identification set and the target user identification set; and responding to the difference meeting the preset condition, and pushing preset information to a terminal corresponding to the target user in the target user identification. Therefore, the users who accept the information can be more accurately positioned, and the pertinence of information pushing is effectively improved.

Drawings

The above and other features, advantages, and aspects of embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and features are not necessarily drawn to scale.

Fig. 1 is a schematic illustration of one application scenario of a method for pushing information according to some embodiments of the present disclosure;

fig. 2 is a flow diagram of some embodiments of a method for pushing information according to the present disclosure;

FIG. 3 is a flow diagram of further embodiments of a method for pushing information according to the present disclosure;

FIG. 4 is a schematic block diagram of some embodiments of an apparatus for pushing information according to the present disclosure;

FIG. 5 is a schematic structural diagram of an electronic device suitable for use in implementing some embodiments of the present disclosure.

Detailed Description

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the disclosure are shown in the drawings, it is to be understood that the disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.

It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings. The embodiments and features of the embodiments in the present disclosure may be combined with each other without conflict.

It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.

It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.

The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.

The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.

Fig. 1 is a schematic diagram of one application scenario of a method for pushing information according to some embodiments of the present disclosure.

As shown in fig. 1, the computing device 101 determines a coincidence 104 between a target user number set 102 and a preset number set 103, for example, the target user number set 102 may be a set of numbers of active users who browse or click on a device such as a mobile phone or a computer on a certain type of object on the same day, and may be 1, 4, 7. The preset number set 103 may be a number set of pre-fetched users who have browsed or purchased a certain type of article, and may be 1, 4, 9. For example, the overlap ratio 104 may be a ratio obtained by intersecting the target user number set 102 and the preset number set 103 to obtain an intersection of numbers, and dividing the total number of numbers in the intersection by the total number of preset numbers in the preset number set). In response to the contact ratio 104 being greater than the predetermined threshold, the preset push information 105 is pushed to the terminal 106 corresponding to the target user number (for example, the information of a certain type of object is pushed to the terminal of the user corresponding to the

user number

1, 4, 7.

The computing device 101 may be hardware or software. When the computing device is hardware, it may be implemented as a distributed cluster composed of multiple servers or terminal devices, or may be implemented as a single server or a single terminal device. When the computing device is embodied as software, it may be installed in the hardware devices enumerated above. It may be implemented, for example, as multiple software or software modules to provide distributed services, or as a single software or software module. And is not particularly limited herein.

It should be understood that the number of computing devices in FIG. 1 is merely illustrative. There may be any number of computing devices, as implementation needs dictate.

With continued reference to fig. 2, a flow 200 of some embodiments of a method for pushing information in accordance with the present disclosure is shown. The method for pushing the information comprises the following steps:

step 201, a preset identification set and a target user identification set are obtained.

In some embodiments, an executing agent (e.g., the computing device shown in fig. 1) of the method for pushing information may preset the identification set and the target user identification set through a wired connection or a wireless connection. The preset identifier set may be a set of user identifiers that have been browsed or purchased a certain type of article before a certain time, and the target identifier set may be a set of user identifiers, i.e., user IDs (identities), that have been browsed or purchased a certain type of article on a certain day after a certain time. As an example, the user identification may be a user number, a user name, or the like.

As an example, the execution subject of the method may obtain, through the data management platform, a set of user numbers of a certain type of article purchased or browsed before a certain time, that is, the preset identification set, where the preset identification set may be {1, 2, 3, 4, 5, 6, 7, 8, 9,. 9.. said., 10000} and there are 10000 preset numbers in the preset number set. And acquiring a user number set, namely the target identification set, of a certain type of articles purchased or browsed at a certain day after the certain time through a data management platform. The target user number set may be (1, 4, 7, 25, 80...., 6790, 62000, 95320). Wherein, there are 10000 target user numbers in the above target user number set.

In some optional implementation manners in some embodiments, an execution subject of the method obtains a user identifier set meeting a predetermined condition within a predetermined time, and selects a user identifier from the user identifier set to obtain a target user identifier set. The execution subject of the method can select the user identifier from the user identifier set through various methods to obtain a target user identifier set. The target user identifier set may be a set of any user identifiers in the identifier set, or a set formed by arranging the first k user identifiers in a certain order in the identifier set.

As an example, the execution subject of the method may select one hundredth of the user numbers from the daily active user number set (1, 2, 3, 4, 5.... ang., 999999, 1000000) within a predetermined time by a random extraction method to obtain the target user number set (1, 4, 7, 25, 80.. ang., 6200, 9532). The number set of the daily active users comprises 1000000 daily active user numbers, and the number set of the target user numbers comprises 10000 target user numbers.

In some optional implementation manners of some embodiments, the preset identifier set is obtained by obtaining a historical user identifier set, and selecting a historical user identifier from the historical user set as a preset identifier to obtain the preset identifier set. As an example, a set of user identifications {1, 2, 3, 4, 5, 6, 7, 8, 9, ·.., 1000000} for a category of items browsed or purchased before a predetermined time is obtained. There are 1000000 subscriber identities in the above set of historical subscriber identities. And selecting the first 10000 identifiers from the historical user identifier set according to the sequence numbers to be used as preset identifiers to obtain a preset identifier set {1, 2, 3, 4, 5, 6, 7, 8, 9.

In some optional implementations of some embodiments, the preset identification set is stored. The preset identification set described above may be stored in various types of storage media. For example, a preset set of identifications {1, 2, 3, 4, 5, 6, 7, 8, 9,.... 10000} is stored in a storage medium.

Step 202, determining the coincidence degree of the preset identifier set and the target user identifier set.

In some embodiments, the executing entity of the method may determine the coincidence degree of the preset identity set and the target user identity set in various ways. The preset identification set can be any set of identifications. As an example, it may be a set of labels corresponding to a user who has browsed a certain category of items before a predetermined time. The contact ratio may be a ratio obtained by intersecting the target user number set and the preset number set to obtain an intersection of numbers, and dividing the total number of the numbers in the intersection by the total number of the preset numbers in the preset number set.

As an example, the executing entity of the method may compare each preset identifier in the preset identifier set with each user identifier in the target user identifier set one by one, and determine a comparison result according to whether each preset identifier appears in the target user identifier set. And then determining the similarity. For example, the preset identification set is {1, 40, 555, 899, 999, 1132, 1500, ·.. ang., 3422, 4003, 6836}, and the target user identification set is {1, 40, 666, 899, 1006, 1132, 1500,... ang., 3422, 4003, 6836 }. Querying whether a preset number 1 in a preset label set exists in the target user identifier set, sequentially comparing preset identifiers in the preset identifier set with target user identifiers in the target user identifier set to obtain an intersection result {1, 40, 899, 1132, 1500,..., 3422, 4003, 6836}, wherein the number of the numbers in the intersection result is 8000, and obtaining the contact ratio by dividing the number 10000 of the preset identifiers in the preset identifier set. The above-mentioned contact ratio was 0.8.

Step 203, responding to the contact ratio being greater than the predetermined threshold, pushing the preset information to the terminal corresponding to the target identifier in the target user identifier. The preset information may be any information.

In some embodiments, the executing entity of the method pushes the preset information to the terminal corresponding to the overlapped user based on the overlap ratio. And the coincident user is a user corresponding to the intersection of the preset identification set and the target user identification set. For example, when the contact ratio dimension is not less than 0.8, the information of a certain type of article is pushed to the terminal corresponding to the user number 1, 40, 899, 1132, 1500,.., 3422, 4003, 6836 in the target identification set.

With further reference to fig. 3, a flow 300 of further embodiments of a method for pushing information is shown. The flow 300 of the method for pushing information includes the following steps:

step 301, acquiring a preset identifier set and a target user identifier set.

Step 302, determining the contact ratio between the preset identifier set and the target user identifier set.

Step 303, in response to the contact ratio being greater than the predetermined threshold, pushing the preset information to the terminal corresponding to the target identifier in the target user identifier.

In some embodiments, the specific implementation and technical effects of steps 301-303 can refer to steps 201-203 in those embodiments corresponding to fig. 2, and are not repeated herein.

And 304, in response to the contact ratio being smaller than the predetermined threshold, acquiring the actual information push times at the predetermined time within the predetermined time.

In some embodiments, the executing entity of the method may acquire, in response to the coincidence being not greater than the predetermined threshold value, the actual number of times of information push at the predetermined time within the predetermined time in various ways based on the coincidence.

As an example, the execution subject of the above method determines that the above coincidence degree is 0.7, and does not exceed a predetermined threshold value of 0.8, and acquires the actual information push number at a certain time on a certain day by a DMP (Data-Management Platform).

Step 305, determining the expected information push times at the preset time.

In some embodiments, the execution subject of the above method determines the number of times of pushing of the expected information at a predetermined time within a predetermined time based on the number of times of pushing of the expected information within the predetermined time in various ways.

As an example, the execution subject of the above method may determine that the expected number of information pushes at a certain time of a certain day is 600CPM by acquiring that the expected number of information pushes at a certain day is 2000CPM (Cost Per mill, thousands of impressions), and a percentage of 30% of the expected number of information pushes at a certain time of a certain day.

Step 306, determining the difference between the expected push information times at the preset time in the preset time and the actual push times at the preset time in the preset time.

In some embodiments, the execution subject of the method may determine a difference between an expected number of times of pushing information at a predetermined time within the predetermined time and an actual number of times of pushing at the predetermined time within the predetermined time. The difference may be a difference between an expected number of times of pushing the information at the predetermined time and an actual number of times of pushing the information at the predetermined time, and then an absolute value is obtained.

As an example, the expected number of times of pushing information at a predetermined time within the predetermined time may be 600CPM times, that is, 600000 times. The actual number of pushes at the predetermined time within the predetermined time is 500000, and the difference is 100000.

Step 307, in response to that the difference meets a preset condition, pushing preset information to a terminal corresponding to the target user in the target user identifier.

In some embodiments, the execution body of the method pushes preset information to a terminal corresponding to the overlapped user in response to that the difference satisfies a preset condition. The preset condition may be that the difference is not greater than a predetermined threshold. The overlapped user is a user corresponding to an intersection of the preset identification set and the target user identification set, and the preset information may be release information of a certain type of article.

As an example, if the difference is not greater than 100000, the information of a certain type of item is pushed to the terminal corresponding to the user number 1, 40, 899, 1132, 1500.

And 308, responding to the difference not meeting the preset condition, pushing the preset information to a terminal corresponding to a preset identifier in a preset identifier set.

In some embodiments, in response to that the difference does not satisfy the preset condition, the preset information is pushed to a terminal corresponding to a preset identifier in a preset identifier set. As an example, if the difference is greater than 100000, the information of a certain type of item is pushed to the terminal corresponding to the preset identification set with the user number of 1, 2, 3, 4, 5, 6, 7, 8, 9.

As can be seen from fig. 3, compared with the description of some embodiments corresponding to fig. 2, the flow 300 of the method for pushing information in some embodiments corresponding to fig. 3 embodies a step of checking whether the information pushing is accurate. Thus, the solutions described in the embodiments may introduce a complete push solution, thereby more completely pushing information.

With further reference to fig. 4, as an implementation of the methods shown in the above figures, the present disclosure provides some embodiments of an information pushing apparatus, which correspond to those shown in fig. 2, and which can be applied in various electronic devices.

As shown in fig. 4, an apparatus 400 for pushing information of some embodiments includes: a first acquisition unit 401, a first determination unit 402 and a first push unit 403. Wherein the first obtaining unit 401 is configured to obtain a preset identification set and a target user identification set; the first determining unit 402 is configured to determine a coincidence degree between the preset identifier set and the target user identifier set; the first pushing unit 403 is configured to, in response to the contact ratio being greater than the predetermined threshold, push preset information to a terminal corresponding to the target user in the target user identifier.

In some optional implementation manners of some embodiments, the apparatus further includes a second obtaining unit, a second determining unit, a third determining unit, and a second pushing unit. The second obtaining unit is configured to obtain the actual information pushing times at a predetermined time within the predetermined time in response to the coincidence degree being smaller than the predetermined threshold; the second determining unit is configured to determine the expected information pushing times at the predetermined time; the third determining unit is configured to determine a difference between an expected number of times of pushing information at a predetermined time within the predetermined time and an actual number of times of pushing at the predetermined time within the predetermined time; the second pushing unit is configured to respond to the difference meeting the preset condition, and push preset information to a terminal corresponding to the target user in the target user identification.

In some optional implementation manners of some embodiments, the apparatus further includes a third pushing unit, where the third pushing unit is configured to, in response to that the difference does not satisfy a preset condition, push the preset information to a terminal corresponding to a preset identifier in a preset identifier set.

In some optional implementations of some embodiments, the apparatus is further configured to obtain a set of historical user identifications; and selecting the historical user identification from the historical user identification set as a preset identification to obtain a preset identification set.

In some optional implementations of some embodiments, the apparatus is further configured to obtain a set of identifications of users meeting a predetermined condition within a predetermined time; and selecting the identification from the identification set to obtain a target user identification set.

In some optional implementations of some embodiments, the first determining unit further includes a storage unit, and the storage unit is configured to store the preset identification set.

It will be understood that the units described in the apparatus 400 correspond to the various steps in the method described with reference to fig. 2. Thus, the operations, features and resulting advantages described above with respect to the method are also applicable to the apparatus 400 and the units included therein, and will not be described herein again.

Referring now to FIG. 5, a block diagram of an electronic device (e.g., the computing device of FIG. 1) 500 suitable for use in implementing some embodiments of the present disclosure is shown. The electronic device in some embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle-mounted terminal (e.g., a car navigation terminal), and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.

As shown in fig. 5, electronic device 500 may include a processing means (e.g., central processing unit, graphics processor, etc.) 501 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)502 or a program loaded from a storage means 508 into a Random Access Memory (RAM) 503. In the RAM 503, various programs and data necessary for the operation of the electronic apparatus 500 are also stored. The processing device 501, the ROM 502, and the RAM 503 are connected to each other through a bus 504. An input/output (I/O) interface 505 is also connected to bus 504.

Generally, the following devices may be connected to the I/O interface 505: input devices 506 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 507 including, for example, a Liquid Crystal Display (LCD), speakers, vibrators, and the like; storage devices 508 including, for example, magnetic tape, hard disk, etc.; and a communication device 509. The communication means 509 may allow the electronic device 500 to communicate with other devices wirelessly or by wire to exchange data. While fig. 5 illustrates an electronic device 500 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided. Each block shown in fig. 5 may represent one device or may represent multiple devices as desired.

In particular, according to some embodiments of the present disclosure, the processes described above with reference to the flow diagrams may be implemented as computer software programs. For example, some embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer-readable medium, the computer program comprising program code for performing the method illustrated by the flow chart. In some such embodiments, the computer program may be downloaded and installed from a network via the communication means 509, or installed from the storage means 508, or installed from the ROM 502. The computer program, when executed by the processing device 501, performs the above-described functions defined in the methods of some embodiments of the present disclosure.

It should be noted that the computer readable medium described in some embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In some embodiments of the disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In some embodiments of the present disclosure, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

In some embodiments, the clients, servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may interconnect with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.

The computer readable medium may be embodied in the computing device; or may exist separately without being assembled into the electronic device. The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: acquiring a preset identification set and a target user identification set; determining the contact ratio of the preset identification set and the target user identification set; and responding to the fact that the contact ratio is larger than a preset threshold value, and pushing preset information to a terminal corresponding to the target user in the target user identification.

Computer program code for carrying out operations for some embodiments of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The units described in some embodiments of the present disclosure may be implemented by software, and may also be implemented by hardware. The described units may also be provided in a processor, and may be described as: a processor comprises a first obtaining unit, a selecting unit, a first determining unit and a first pushing unit. Where the names of these units do not in some cases constitute a limitation on the unit itself, for example, the first acquisition unit may also be described as a "unit that acquires an identification set of users that meet a predetermined condition within a predetermined time".

The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.

According to one or more embodiments of the present disclosure, there is provided a method for pushing information, including: acquiring a preset identification set and a target user identification set; determining the contact ratio of the preset identification set and the target user identification set; and responding to the fact that the contact ratio is larger than a preset threshold value, and pushing preset information to a terminal corresponding to the target user in the target user identification.

According to one or more embodiments of the present disclosure, in response to the contact ratio being smaller than the predetermined threshold, acquiring an actual information push frequency at a predetermined time within the predetermined time; determining the expected information pushing times at the preset time; determining the difference between the expected push information times at the preset time in the preset time and the actual push times at the preset time in the preset time; and responding to the difference meeting the preset condition, and pushing preset information to a terminal corresponding to the target user in the target user identification.

According to one or more embodiments of the present disclosure, in response to that the difference does not satisfy a preset condition, the preset information is pushed to a terminal corresponding to a preset identifier in a preset identifier set.

According to one or more embodiments of the present disclosure, a historical user identification set is obtained; and selecting the historical user identification from the historical user identification set as a preset identification to obtain a preset identification set.

According to one or more embodiments of the present disclosure, an identification set of users meeting a predetermined condition within a predetermined time is obtained; and selecting the identification from the identification set to obtain a target user identification set.

According to one or more embodiments of the present disclosure, the preset identification set is stored.

In accordance with one or more embodiments of the present disclosure, there is provided an apparatus for pushing information, including: a first obtaining unit configured to obtain a preset identification set and a target user identification set; a first determining unit configured to determine a coincidence degree of the preset identifier set and the target user identifier set; and the first pushing unit is configured to push preset information to a terminal corresponding to the target user in the target user identification in response to the contact ratio being greater than a predetermined threshold value.

According to one or more embodiments of the present disclosure, the apparatus further includes a second obtaining unit, a second determining unit, a third determining unit, and a second pushing unit. The second obtaining unit is configured to obtain the actual information pushing times at a predetermined time within the predetermined time in response to the contact ratio being smaller than the predetermined threshold; the second determining unit is configured to determine the expected information pushing times at the predetermined time; the third determining unit is configured to determine a difference between an expected push information number at a predetermined time within the predetermined time and an actual push number at the predetermined time within the predetermined time; the second pushing unit is configured to respond to the difference meeting the preset condition, and push preset information to a terminal corresponding to the target user in the target user identification.

According to one or more embodiments of the present disclosure, the apparatus further includes a third pushing unit, where the third pushing unit is configured to, in response to that the difference does not satisfy a preset condition, push the preset information to a terminal corresponding to a preset identifier in a preset identifier set.

According to one or more embodiments of the present disclosure, the apparatus is further configured to obtain a set of historical user identifications; and selecting the historical user identification from the historical user identification set as a preset identification to obtain a preset identification set.

According to one or more embodiments of the present disclosure, the apparatus is further configured to acquire a set of identifications of users meeting a predetermined condition within a predetermined time; and selecting the identification from the identification set to obtain a target user identification set.

According to one or more embodiments of the present disclosure, the first determining unit further includes a storage unit, and the storage unit is configured to store the preset identification set.

According to one or more embodiments of the present disclosure, there is provided an electronic device including: one or more processors; a storage device having one or more programs stored thereon, which when executed by the one or more processors, cause the one or more processors to implement any of the above methods.

According to one or more embodiments of the present disclosure, a computer-readable medium is provided, on which a computer program is stored, wherein the program realizes any of the above-mentioned methods when executed by a processor.

The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention in the embodiments of the present disclosure is not limited to the specific combinations of the above-mentioned features, and other embodiments in which the above-mentioned features or their equivalents are combined arbitrarily without departing from the spirit of the invention are also encompassed. For example, the above features and (but not limited to) technical features with similar functions disclosed in the embodiments of the present disclosure are mutually replaced to form the technical solution.

Claims

1. A method for pushing information, comprising:

acquiring a preset identification set and a target user identification set;

determining the contact ratio of the preset identification set and the target user identification set;

responding to the contact ratio larger than a preset threshold value, and pushing preset information to a terminal corresponding to the target user identifier in the target user identifier set;

the preset identification set is obtained by the following steps of:

acquiring a historical user identification set;

selecting a user identifier from the historical user identifier set as a preset identifier to obtain a preset identifier set;

wherein, the target identification set is obtained by the following steps:

acquiring an identification set of users meeting preset conditions in preset time;

and selecting an identifier from the identifier set to obtain a target user identifier set.

2. The method of claim 1, wherein the method further comprises:

responding to the contact ratio smaller than the preset threshold value, and acquiring the actual information push times at a preset time within a preset time;

determining the expected information pushing times at the preset time;

determining the difference between the expected information pushing times at the preset time in the preset time and the actual pushing times at the preset time in the preset time;

and responding to the difference meeting the preset condition, and pushing preset information to a terminal corresponding to the target user in the target user identification.

3. The method of claim 2, wherein the method further comprises:

and responding to the difference that does not meet the preset condition, and pushing the preset information to a terminal corresponding to a preset identifier in a preset identifier set.

4. The method of claim 1, wherein the steps further comprise:

and storing the preset identification set.

5. An apparatus for pushing information, comprising:

a first acquisition unit configured to acquire a historical user identification set and an identification set of users meeting a predetermined condition within a predetermined time;

a selecting unit configured to select a user identifier from the historical user identifier set as a preset identifier to obtain a preset identifier set, and select an identifier from the identifier set to obtain a target user identifier set;

a first determining unit configured to determine a coincidence degree of a preset identification set and the target user identification set;

and the first pushing unit is configured to push preset information to a terminal corresponding to the target user identifier in the target user identifier set in response to the contact ratio being greater than a predetermined threshold value.

6. An electronic device, comprising:

one or more processors;

a storage device having one or more programs stored thereon,

when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-4.

7. A computer-readable medium, on which a computer program is stored, wherein the program, when executed by a processor, implements the method of any one of claims 1-4.