CN111724179A - A method and device for processing an advertisement placement request - Google Patents

Abstract

The present invention provides a method and device for processing an advertisement placement request, the method includes: receiving multiple advertisement placement requests from multiple terminal programs, and storing the received multiple advertisement placement requests in a preset message queue; Access a specified storage location based on multiple advertisement placement requests in the message queue, and obtain advertisement placement files corresponding to the multiple advertisement placement requests from the specified storage location; respectively correspond to the multiple advertisement placement requests. The advertisement placement files are respectively returned to the corresponding terminal programs, and each terminal program loads and displays the advertisement placement files received by the respective terminal programs. The solution provided by the embodiment of the present invention processes a large number of advertisement placement requests through a message queue, further improves the processing efficiency of the advertisement placement request, and improves the placement quality of the advertisement service while reducing the request response time.

Description

A method and device for processing an advertisement placement request

technical field

The present invention relates to the field of Internet technologies, and in particular, to a method and device for processing an advertisement placement request.

Background technique

Advertising, as a means of publicity to transmit information, is an important channel for advertisers to promote their own products and related information. Moreover, with the continuous development of intelligent terminal equipment, people use intelligent terminal equipment to watch videos, books, etc., and advertisers also put more digital advertisements into intelligent terminal equipment, and various advertising services have also emerged as the times require. .

When advertising is placed, sometimes there is a large amount of requests from the terminal program, such as tens of millions, hundreds of millions of requests, and the requested advertisement serving files corresponding to different requests may not be the same. Therefore, in After receiving a request, it can only perform corresponding processing for each request. During this period, the terminal program can only wait for a response. The above method is not only inefficient, but also brings losses to the advertiser and affects the user experience.

SUMMARY OF THE INVENTION

The present invention provides a method and apparatus for processing an advertisement placement request to overcome the above problems or at least partially solve the above problems.

According to an aspect of the present invention, a method for processing an advertisement placement request is provided, including:

Receive multiple advertisement placement requests from multiple terminal programs, and store the received multiple advertisement placement requests into a preset message queue;

Process the advertisement placement requests in the message queue in sequence, and obtain an advertisement placement file corresponding to each advertisement placement request;

The advertisement placement files corresponding to the advertisement placement requests are respectively returned to the corresponding terminal programs, and each terminal program loads and displays the received advertisement placement files.

Optionally, before the processing of the multiple advertisement placement requests in the message queue and the acquisition of the advertisement placement files corresponding to the multiple advertisement placement requests, the method further includes:

Perform asynchronous processing on the advertisement placement request in the message queue, and return response information of successful request reception to the terminal program that sends each advertisement placement request;

Wherein, the response information carries a default delivery file.

Optionally, returning the advertisement delivery files corresponding to the advertisement delivery requests to the corresponding terminal programs respectively, and the terminal programs load and display the respectively received advertisement delivery files, including:

The advertisement delivery files corresponding to the advertisement delivery requests are respectively returned to the corresponding terminal programs, and each terminal program loads the received advertisement delivery files and replaces the default delivery files for display.

Optionally, the step of sequentially processing the advertisement placement requests in the message queue, and obtaining the advertisement placement files corresponding to each advertisement placement request, includes:

Read the ad serving requests in the message queue in sequence;

Acquire at least one advertisement material from a preset advertisement material library, and splicing the advertisement material into an advertisement delivery file of the advertisement delivery request according to a preset splicing rule.

Optionally, the step of sequentially processing the advertisement placement requests in the message queue, and obtaining the advertisement placement files corresponding to each advertisement placement request, includes:

Based on the request time of the advertisement placement request in the message queue, the specified storage locations are accessed in batches, and the advertisement placement files corresponding to each advertisement placement request are respectively obtained from the specified storage location.

Optionally, accessing the designated storage locations in batches based on the request time of the advertisement placement requests in the message queue, and respectively obtaining the advertisement placement files corresponding to each advertisement placement request from the designated storage locations, including:

Access a pre-built storage directory of the material splicing component based on the plurality of advertisement placing requests, and obtain an advertisement placing file corresponding to each advertisement placing request from the storage directory of the material splicing component.

Optionally, before the receiving multiple advertisement placement requests from multiple terminal programs and storing the received multiple advertisement placement requests into a preset message queue, the method further includes:

Collect advertising materials related to at least one advertising business; wherein, the advertising materials include: text materials, picture materials and/or audio materials;

Using a pre-built material splicing component based on preset splicing rules, splicing the advertisement material into an advertisement placement file, and storing the advertisement placement file in a preset storage directory.

According to another aspect of the present invention, an apparatus for processing an advertisement placement request is also provided, comprising:

a receiving module, configured to receive multiple advertisement placement requests from multiple terminal programs, and store the received multiple advertisement placement requests into a preset message queue;

a processing module, configured to sequentially process the advertisement placement requests in the message queue, and obtain an advertisement placement file corresponding to each advertisement placement request;

The returning module is configured to return the advertisement delivery files corresponding to the advertisement delivery requests to the corresponding terminal programs respectively, and each terminal program loads and displays the received advertisement delivery files.

Optionally, the device further includes:

a response module, configured to asynchronously process the advertisement placement request in the message queue, and return response information of successful request reception to the terminal program that sends each advertisement placement request;

Wherein, the response information carries a default delivery file.

Optionally, the return module is further configured to:

The advertisement delivery files corresponding to the advertisement delivery requests are respectively returned to the corresponding terminal programs, and each terminal program loads the received advertisement delivery files and replaces the default delivery files for display.

Optionally, the processing module is further configured to:

Read the ad serving requests in the message queue in sequence;

Acquire at least one advertisement material from a preset advertisement material library, and splicing the advertisement material into an advertisement delivery file of the advertisement delivery request according to a preset splicing rule.

Optionally, the processing module is further configured to:

Based on the request time of the advertisement placement request in the message queue, the specified storage locations are accessed in batches, and the advertisement placement files corresponding to each advertisement placement request are respectively obtained from the specified storage location.

Optionally, the processing module is further configured to:

Access a pre-built storage directory of the material splicing component based on the plurality of advertisement placing requests, and obtain an advertisement placing file corresponding to each advertisement placing request from the storage directory of the material splicing component.

Optionally, the device further includes:

A splicing module, configured to collect advertising materials related to at least one advertisement service; wherein, the advertising materials include: text materials, picture materials and/or audio materials;

Using a pre-built material splicing component based on preset splicing rules, splicing the advertisement material into an advertisement placement file, and storing the advertisement placement file in a preset storage directory.

According to another aspect of the present invention, there is also provided a computer storage medium, the computer storage medium stores computer program code, when the computer program code is executed on a computing device, causes the computing device to execute any one of the above The method for processing the ad serving request described in item .

According to another aspect of the present invention, there is also provided a computing device, comprising:

processor;

memory in which computer program code is stored;

When the computer program code is executed by the processor, it causes the computing device to execute the method for processing an advertisement placement request described in any one of the above.

The present invention provides a method and device for processing an advertisement placement request with higher efficiency. In the method provided by the embodiment of the present invention, after receiving multiple advertisement placement requests from multiple terminal programs, they will be stored in the In the preset message queue, multiple advertisement placement requests in the message queue are processed, that is, the corresponding advertisement placement file is obtained by accessing the designated storage location, and then sent to the terminal program that sends each advertisement placement request for loading and display. The method provided by the embodiment of the present invention is based on the method provided by the present invention. The message queue is used to store and manage multiple highly concurrent advertisement file delivery requests, so as to realize the reliability and non-repetitive transmission of advertisement delivery requests. The asynchronous processing method of the queue processes a large number of ad serving requests, further improves the processing efficiency of ad serving requests, and improves the serving quality of ad services while reducing the request response time.

The above description is only an overview of the technical solutions of the present invention, in order to be able to understand the technical means of the present invention more clearly, it can be implemented according to the content of the description, and in order to make the above and other purposes, features and advantages of the present invention more obvious and easy to understand , the following specific embodiments of the present invention are given.

The above and other objects, advantages and features of the present invention will be more apparent to those skilled in the art from the following detailed description of the specific embodiments of the present invention in conjunction with the accompanying drawings.

Description of drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are for the purpose of illustrating preferred embodiments only and are not to be considered limiting of the invention. Also, the same components are denoted by the same reference numerals throughout the drawings. In the attached image:

1 is a schematic flowchart of a method for processing an advertisement placement request according to an embodiment of the present invention;

2 is a schematic flowchart of a method for processing an advertisement placement request according to a preferred embodiment of the present invention;

3 is a schematic structural diagram of an apparatus for processing an advertisement placement request according to an embodiment of the present invention;

FIG. 4 is a schematic structural diagram of an apparatus for processing an advertisement placement request according to a preferred embodiment of the present invention.

Detailed ways

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided so that the present disclosure will be more thoroughly understood, and will fully convey the scope of the present disclosure to those skilled in the art.

FIG. 1 is a schematic flowchart of a processing method for an advertisement placement request provided according to an embodiment of the present invention. Referring to FIG. 1, it can be seen that the processing method for an advertisement placement request provided by an embodiment of the present invention may include:

Step S102, receiving multiple advertisement placement requests from multiple terminal programs, and storing the received multiple advertisement placement requests into a preset message queue;

Step S104, processing the advertisement placement requests in the message queue in turn, and acquiring the advertisement placement files corresponding to each advertisement placement request;

In step S106, the advertisement placement files corresponding to the advertisement placement requests are returned to the corresponding terminal programs respectively, and each terminal program loads and displays the received advertisement placement files.

The embodiment of the present invention provides a more efficient processing method for advertisement placement requests. After receiving multiple advertisement placement requests from multiple terminal programs, they will be stored in a preset message queue, and then Process multiple advertisement placement requests in the message queue, obtain corresponding advertisement placement files, and deliver them to the terminal program that sends each advertisement placement request for loading and display. The method provided by the embodiment of the present invention is based on the method provided by the embodiment of the present invention, and uses a message queue (MQ, message queue) to store and manage multiple high-concurrency advertisement file delivery requests, which can realize the reliability and non-repetition of advertisement delivery requests. At the same time, it can process a large number of advertisement delivery requests based on the asynchronous processing method of message queue, which further improves the processing efficiency of advertisement delivery requests, and improves the delivery quality of advertising services while reducing the request response time. The solutions provided by the embodiments of the present invention can be applied to SSP Sell-SidePlatform (supplier platform) advertising delivery engine, or advertising delivery systems of other platforms.

The terminal program mentioned in the above embodiment may be any application program set in the terminal device. When the user of the terminal device triggers any application program set in the terminal device (click to open or click a certain business function in the application program), it means that an advertisement placement request is sent. In addition, the above advertisement placement request may be an advertisement placement request based on the same advertisement service or an advertisement placement request of different advertisement services, which is not limited in the present invention.

As mentioned in the above step S102, after multiple advertisement placement requests are received, they may be stored in a preset message queue, that is, an MQ message queue, and further, the stored advertisement placement files may be processed asynchronously by using the message pair column. . Optionally, before the above step S104, the method may further include: asynchronously processing multiple advertisement placement requests in the message queue, and returning response information of successful request reception to the terminal program that sends each advertisement placement request.

Generally, after receiving an advertisement delivery request, the corresponding advertisement delivery files will be spliced based on the request, and then the spliced advertisement delivery files will be returned to the terminal program as response information. However, for highly concurrent ad serving requests, the disadvantages of using the above solution are more obvious, and the overall process is slow and inefficient. Based on the method provided by the embodiment of the present invention, after receiving and storing the advertisement delivery request in the message queue, the response information of the successful request can be returned to the terminal program first, and at the same time, the default delivery file can also be carried in the response information, After receiving the default delivery file, the terminal program can load and display it first. Based on this, the waiting time of the terminal program for the advertisement delivery file can be reduced, thereby improving the visual experience of the user of the terminal program. Among them, the default delivery file can be an advertisement delivery file for any advertising business, or it can be a public welfare, or a delivery file based on a special festival that belongs to the current time, such as a picture with a Chinese knot during the Spring Festival, and a tree planting during the Arbor Day. There can be multiple delivery files such as moving pictures, etc., which can be set to select and deliver different terminal programs or mobile terminal models to which the terminal programs belong, user information, etc., which is not limited in the present invention.

In the above embodiment, the default delivery file issued based on the advertisement delivery request is first sent, rather than the actual advertisement delivery file. Optionally, after returning to each sending terminal program the response information of the successful reception of the request, the above step S104 may be continued to process the advertisement placement requests in sequence and obtain the advertisement placement files corresponding to each advertisement placement request. After the advertisement delivery files are obtained, the advertisement delivery files corresponding to the multiple advertisement delivery requests can be returned to the corresponding terminal programs respectively, and each terminal program loads the received advertisement delivery files and replaces the default delivery files for display.

Optionally, the processing of multiple ad serving requests in the message queue may include two ways:

The first method is to splicing advertisement delivery files in real time, that is, sequentially reading the advertisement delivery requests in the message queue; obtaining at least one advertisement material from a preset advertising material library, and splicing the above advertisement materials into an advertisement delivery request according to the preset splicing rules 's ad serving file. Before splicing the ad serving files, you can first collect the creative materials related to the advertising business, and build a creative material library for storage; the creative materials in the creative material library can be stored based on the type of the creative material, such as audio, video, picture , text and other types of storage, and under each type can be further classified and stored according to the meaning or characteristic attributes of the creative material for the material splicing component to call at any time; it can also be stored according to different advertising services.

As mentioned above, during the splicing process of the advertisement delivery files, the advertisement materials will be spliced into the advertisement delivery files of the terminal program according to the preset splicing rules. That is to say, for different ad serving files, the final presentation form may be formed by splicing multiple creatives according to certain rules. For example, a group of creatives includes a large image, a small image and a string of text. When splicing creatives, splicing rules can be set according to the needs of the advertiser. The splicing rules represent the relative position and size of each image and text. and other parameters. Therefore, the preset splicing rules in this embodiment of the present invention can be set according to the different needs of the corresponding advertisers, the business type of the advertisement, or the slot configuration of the terminal device to which the terminal program belongs. The relevant rules of the size ratio, relative position and display mode of the material are not explicitly limited in the present invention. Through the real-time processing of the advertisement delivery request and the splicing of the advertisement delivery file, the requirements of the terminal program can be effectively met, and the advertisement delivery file can be updated in time.

The second method is to obtain an existing advertisement serving file. That is, the specified storage locations are accessed in batches based on the request time of the advertisement placement requests in the message queue, and the advertisement placement files corresponding to each advertisement placement request are respectively obtained from the specified storage locations.

The specified storage location may be a pre-created storage directory for storing advertisement placement files for different advertising services, or other components that store advertisement placement files, which is not limited in the present invention. In practical applications, the specified storage locations can be accessed in batches based on the request time of the advertisement placement requests in the message queue, and the advertisement placement files corresponding to the multiple advertisement placement requests can be obtained from the specified storage locations respectively. Since a large number of advertisement placement requests are stored in the message queue, the embodiment of the present invention adopts a batch access method, which can further save access time, thereby improving the overall processing efficiency of advertisement placement requests.

As mentioned above, when accessing the advertisement delivery file, it can be obtained based on other components that store the advertisement delivery file. In an optional embodiment of the present invention, a material splicing component can be set up independently of the advertisement delivery engine, so as to splicing the advertisement materials into an advertisement delivery file. Therefore, the above step S104 may further include: accessing a pre-built storage directory of the material splicing component based on multiple advertisement placing requests, and obtaining advertisement placing files corresponding to the multiple advertisement placing requests from the storage directory of the material splicing component.

In this embodiment, the advertisement delivery file is obtained from a pre-built material splicing component. Therefore, before the above step S104, it can also include:

S1. Collect advertising materials related to at least one advertising service; wherein, the advertising materials include: text materials, picture materials and/or audio materials; wherein, the advertising materials of the advertising business are obtained from a preset advertising material library, which can be provided by business personnel Uploading or collecting various types of advertising materials based on the network is not limited in the present invention.

S2, splicing the above-mentioned advertising materials into an advertisement serving file based on a preset splicing rule by using a pre-built material splicing component.

As mentioned above, during the splicing process of the advertisement delivery files, the advertisement materials will be spliced into the advertisement delivery files of the terminal program according to the preset splicing rules. That is to say, for different ad serving files, the final presentation form may be formed by splicing multiple creatives according to certain rules. For example, a group of creatives includes a large image, a small image and a string of text. When splicing creatives, splicing rules can be set according to the needs of the advertiser. The splicing rules represent the relative position and size of each image and text. and other parameters. Therefore, the preset splicing rules in this embodiment of the present invention can be set according to the different needs of the corresponding advertisers, the business type of the advertisement, or the slot configuration of the terminal device to which the terminal program belongs. The relevant rules of the size ratio, relative position and display mode of the material are not explicitly limited in the present invention. Optionally, after the material splicing component splices the selected advertisement material into an advertisement delivery file based on a preset splicing rule, the above-mentioned advertisement delivery file may also be stored in a preset storage directory for calling at any time.

In the above-mentioned embodiments, the splicing of advertising materials is mainly based on the material splicing component. Optionally, before the above step S2, a material splicing component for performing splicing of advertising materials may also be constructed based on a third-party control, and API services are provided at the same time. The material splicing component is a splicing component compiled and developed based on third-party controls (such as Golang, spring framework). Based on this material splicing component, the acquisition and splicing of advertising materials can be realized, and then the spliced ad serving files are returned to the ad serving engine. It is sent by the advertisement delivery engine to the terminal program that sends the advertisement delivery request for loading and display.

2 shows a schematic flowchart of a processing method for an advertisement placement request according to a preferred embodiment of the present invention, which can be applied to an advertisement placement engine, assuming that terminal programs 1 to N are triggered by different users at the same time:

1. The terminal programs 1 to N send an advertisement delivery request to the advertisement delivery engine when triggered by the user;

2. The advertisement delivery engine receives the advertisement delivery request sent by the terminal programs 1 to N, and returns the response information of the successful reception of the request to the terminal programs 1 to N, and carries the default delivery file in the response information; when delivering the default delivery file, you can Based on the version of each terminal program, the model of the mobile terminal to which it belongs, the size of the display screen and other information; the terminal programs 1 to N each receive the corresponding default delivery file and then load and display; image information, image information of trees distributed during the Arbor Day, etc., distributed according to the current time and environment;

3. The advertisement delivery engine puts the advertisement delivery requests from terminal programs 1 to N into the message queue;

4. Parallel processing of advertisement delivery requests in the message queue;

For example, when processing the advertisement placement request sent by terminal program 1, the terminal program that sent the advertisement placement request and related information, such as version information, application terminal information, user portrait and other related information, can be parsed first. The preset advertising material library acquires at least one advertising material, splices the acquired advertising materials to obtain an advertising delivery file, sends the advertising delivery file to the terminal program 1, and the terminal program 1 replaces the advertising delivery file with the default delivery file After loading display.

In addition to the above, the ad serving engine can also directly request the spliced ad serving files from the independently set material splicing component, thereby saving ad splicing time and improving the processing efficiency of ad serving requests.

Based on the same inventive concept, an embodiment of the present invention also provides an apparatus for processing an advertisement placement request. As shown in FIG. 3 , the apparatus for processing an advertisement placement request provided according to the embodiment of the present invention may include:

The receiving module 310 is configured to receive multiple advertisement placement requests from multiple terminal programs, and store the received multiple advertisement placement requests into a preset message queue;

The processing module 320 is configured to sequentially process the advertisement placement requests in the message queue, and obtain an advertisement placement file corresponding to each advertisement placement request;

The returning module 330 is configured to return the advertisement delivery files corresponding to the advertisement delivery requests to the corresponding terminal programs respectively, and each terminal program loads and displays the received advertisement delivery files.

In an optional embodiment of the present invention, as shown in FIG. 4 , the above-mentioned apparatus may further include:

The response module 340 is configured to asynchronously process the advertisement placement request in the message queue, and return response information of successful request reception to the terminal program that sends each advertisement placement request;

Wherein, the response information carries a default delivery file.

In an optional embodiment of the present invention, the return module 330 may also be configured as:

The advertisement delivery files corresponding to the advertisement delivery requests are respectively returned to the corresponding terminal programs, and each terminal program loads the received advertisement delivery files and replaces the default delivery files for display.

In an optional embodiment of the present invention, the processing module 320 may also be configured as:

Read the ad serving requests in the message queue in sequence;

Acquire at least one advertisement material from a preset advertisement material library, and splicing the advertisement material into an advertisement delivery file of the advertisement delivery request according to a preset splicing rule.

In an optional embodiment of the present invention, the processing module 320 may also be configured as:

Based on the request time of the advertisement placement request in the message queue, the specified storage locations are accessed in batches, and the advertisement placement files corresponding to each advertisement placement request are respectively obtained from the specified storage location.

In an optional embodiment of the present invention, the processing module 320 may also be configured as:

Access a pre-built storage directory of the material splicing component based on the plurality of advertisement placing requests, and obtain an advertisement placing file corresponding to each advertisement placing request from the storage directory of the material splicing component.

In an optional embodiment of the present invention, as shown in FIG. 4 , the above-mentioned apparatus may further include:

The splicing module 350 is configured to collect advertising materials related to at least one advertisement service; wherein, the advertising materials include: text materials, picture materials and/or audio materials;

Using a pre-built material splicing component based on preset splicing rules, splicing the advertisement material into an advertisement placement file, and storing the advertisement placement file in a preset storage directory.

Based on the same inventive concept, an embodiment of the present invention further provides a computer storage medium, where computer program codes are stored in the computer storage medium, and when the computer program codes are executed on a computing device, the computing device is caused to perform any of the above-mentioned tasks. A method for processing an advertisement placement request according to an embodiment.

Based on the same inventive concept, an embodiment of the present invention also provides a computing device, including:

processor;

memory in which computer program code is stored;

When the computer program code is executed by the processor, it causes the computing device to execute the method for processing an advertisement placement request described in any of the foregoing embodiments.

Embodiments of the present invention provide a more efficient processing method and device for advertisement placement requests. After receiving multiple advertisement placement requests from multiple terminal programs, they will be stored in a preset message queue first, Further, multiple advertisement placement requests in the message queue are processed, corresponding advertisement placement files are obtained, and sent to the terminal program that sends each advertisement placement request for loading and display. The method provided by the embodiment of the present invention is based on the method provided by the embodiment of the present invention, and a large number of advertisement placement requests are processed based on the asynchronous processing method of the message queue, which further improves the processing efficiency of the advertisement placement request and reduces the request response time. In addition, the advertisement placement request can be processed in two ways, thereby improving the user experience while improving the placement quality of the advertisement service.

Those skilled in the art can clearly understand that, for the specific working processes of the systems, devices and units described above, reference may be made to the corresponding processes in the foregoing method embodiments, and for the sake of brevity, details are not described herein.

In addition, each functional unit in each embodiment of the present invention may be physically independent of each other, or two or more functional units may be integrated together, or all functional units may be integrated into one processing unit. The above-mentioned integrated functional units may be implemented in the form of hardware, and may also be implemented in the form of software or firmware.

Those skilled in the art can understand that: if the integrated functional unit is implemented in the form of software and sold or used as an independent product, it can be stored in a computer-readable storage medium. Based on such understanding, the technical solution of the present invention or all or part of the technical solution can be embodied in the form of a software product, and the computer software product is stored in a storage medium, which includes several instructions to make a computer A computing device (such as a personal computer, a server, or a network device, etc.) executes all or part of the steps of the methods described in the embodiments of the present invention when running the instructions. The aforementioned storage medium includes: a U disk, a removable hard disk, a read only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk and other media that can store program codes.

Alternatively, all or part of the steps of implementing the foregoing method embodiments may be accomplished by program instructions related to hardware (such as a personal computer, a server, or a computing device such as a network device), and the program instructions may be stored in a computer-readable storage In the medium, when the program instructions are executed by the processor of the computing device, the computing device executes all or part of the steps of the methods described in the embodiments of the present invention.

Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention, but not to limit them; although the present invention has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that: Within the spirit and principle of the present invention, it is still possible to modify the technical solutions recorded in the foregoing embodiments, or to perform equivalent replacements for some or all of the technical features; and these modifications or replacements do not make the corresponding technical solutions deviate protection scope of the present invention.

According to an aspect of the embodiments of the present invention, A1. A method for processing an advertisement placement request is provided, comprising:

Receive multiple advertisement placement requests from multiple terminal programs, and store the received multiple advertisement placement requests into a preset message queue;

Process the advertisement placement requests in the message queue in sequence, and obtain an advertisement placement file corresponding to each advertisement placement request;

The advertisement placement files corresponding to the advertisement placement requests are respectively returned to the corresponding terminal programs, and each terminal program loads and displays the received advertisement placement files.

A2. The method according to A1, wherein before the processing of multiple advertisement placement requests in the message queue and the acquisition of advertisement placement files corresponding to the multiple advertisement placement requests, the method further comprises:

Perform asynchronous processing on the advertisement placement request in the message queue, and return response information of successful request reception to the terminal program that sends each advertisement placement request;

Wherein, the response information carries a default delivery file.

A3. The method according to A2, wherein the advertisement placement files corresponding to the advertisement placement requests are respectively returned to the corresponding terminal programs, and each terminal program loads and displays the respectively received advertisement placement files, include:

The advertisement delivery files corresponding to the advertisement delivery requests are respectively returned to the corresponding terminal programs, and each terminal program loads the received advertisement delivery files and replaces the default delivery files for display.

A4. The method according to any one of A1-3, wherein the step of sequentially processing the advertisement placement requests in the message queue, and obtaining the advertisement placement files corresponding to each advertisement placement request, includes:

Read the ad serving requests in the message queue in sequence;

Acquire at least one advertisement material from a preset advertisement material library, and splicing the advertisement material into an advertisement delivery file of the advertisement delivery request according to a preset splicing rule.

A5. The method according to any one of A1-3, wherein the step of sequentially processing the advertisement placement requests in the message queue, and obtaining the advertisement placement files corresponding to each advertisement placement request, includes:

Based on the request time of the advertisement placement request in the message queue, the specified storage locations are accessed in batches, and the advertisement placement files corresponding to each advertisement placement request are respectively obtained from the specified storage location.

A6. The method according to A5, wherein the specified storage location is accessed in batches based on the request time of the advertisement placement request in the message queue, and the advertisement placement file corresponding to each advertisement placement request is respectively obtained from the specified storage location ,include:

Access a pre-built storage directory of the material splicing component based on the plurality of advertisement placing requests, and obtain an advertisement placing file corresponding to each advertisement placing request from the storage directory of the material splicing component.

A7. The method according to A6, wherein the receiving multiple advertisement placement requests from multiple terminal programs, before storing the received multiple advertisement placement requests into a preset message queue, further comprises:

Collect advertising materials related to at least one advertising business; wherein, the advertising materials include: text materials, picture materials and/or audio materials;

Using a pre-built material splicing component based on preset splicing rules, splicing the advertisement material into an advertisement placement file, and storing the advertisement placement file in a preset storage directory.

According to another aspect of the embodiments of the present invention, B8. an apparatus for processing an advertisement placement request is also provided, comprising:

a receiving module, configured to receive multiple advertisement placement requests from multiple terminal programs, and store the received multiple advertisement placement requests into a preset message queue;

a processing module, configured to sequentially process the advertisement placement requests in the message queue, and obtain an advertisement placement file corresponding to each advertisement placement request;

The returning module is configured to return the advertisement delivery files corresponding to the advertisement delivery requests to the corresponding terminal programs respectively, and each terminal program loads and displays the received advertisement delivery files.

B9. The device according to B8, further comprising:

a response module, configured to asynchronously process the advertisement placement request in the message queue, and return response information of successful request reception to the terminal program that sends each advertisement placement request;

Wherein, the response information carries a default delivery file.

B10. The apparatus according to B9, wherein the return module is further configured to:

The advertisement delivery files corresponding to the advertisement delivery requests are respectively returned to the corresponding terminal programs, and each terminal program loads the received advertisement delivery files and replaces the default delivery files for display.

B11. The apparatus according to any one of B8-B10, wherein the processing module is further configured to:

Read the ad serving requests in the message queue in sequence;

Acquire at least one advertisement material from a preset advertisement material library, and splicing the advertisement material into an advertisement delivery file of the advertisement delivery request according to a preset splicing rule.

B12. The apparatus according to any one of B8-B10, wherein the processing module is further configured to:

Based on the request time of the advertisement placement request in the message queue, the specified storage locations are accessed in batches, and the advertisement placement files corresponding to each advertisement placement request are respectively obtained from the specified storage location.

B13. The apparatus according to B12, wherein the processing module is further configured to:

Access a pre-built storage directory of the material splicing component based on the plurality of advertisement placing requests, and obtain an advertisement placing file corresponding to each advertisement placing request from the storage directory of the material splicing component.

B14. The device according to B13, further comprising:

A splicing module, configured to collect advertising materials related to at least one advertisement service; wherein, the advertising materials include: text materials, picture materials and/or audio materials;

Using a pre-built material splicing component based on preset splicing rules, splicing the advertisement material into an advertisement placement file, and storing the advertisement placement file in a preset storage directory.

According to another aspect of the embodiments of the present invention, there is also provided C15. A computer storage medium, the computer storage medium stores computer program code, when the computer program code is executed on a computing device, causes the computing device Execute the method for processing an advertisement delivery request described in any one of A1-A7.

According to another aspect of the embodiments of the present invention, D16. A computing device is also provided, comprising:

processor;

memory in which computer program code is stored;

When the computer program code is executed by the processor, it causes the computing device to execute the method for processing an advertisement placement request described in any one of A1-A7.

Claims (10)

1. A method for processing an advertisement putting request comprises the following steps:

receiving a plurality of advertisement putting requests from a plurality of terminal programs, and storing the received advertisement putting requests into a preset message queue;

processing the advertisement putting requests in the message queue in sequence to obtain advertisement putting files corresponding to the advertisement putting requests;

and respectively returning the advertisement release files corresponding to the advertisement release requests to the corresponding terminal programs, and loading and displaying the advertisement release files received by the terminal programs.

2. The method of claim 1, wherein before processing the plurality of advertisement placement requests in the message queue and obtaining the advertisement placement files corresponding to the plurality of advertisement placement requests, the method further comprises:

asynchronously processing the advertisement putting requests in the message queue, and respectively returning response information of request receiving success to a terminal program which sends each advertisement putting request;

and the response information carries a default release file.

3. The method of claim 2, wherein the returning the advertisement delivery files corresponding to the advertisement delivery requests to the corresponding terminal programs respectively, and the loading and displaying of the advertisement delivery files received by the terminal programs respectively comprise:

and respectively returning the advertisement release files corresponding to the advertisement release requests to the corresponding terminal programs, and loading the received advertisement release files by the terminal programs and replacing the default release files for displaying.

4. The method according to any one of claims 1 to 3, wherein the sequentially processing the advertisement placement requests in the message queue to obtain the advertisement placement file corresponding to each advertisement placement request comprises:

sequentially reading the advertisement putting requests in the message queue;

and acquiring at least one advertisement material from a preset advertisement material library, and splicing the advertisement material into an advertisement delivery file of the advertisement delivery request according to a preset splicing rule.

5. The method according to any one of claims 1 to 3, wherein the sequentially processing the advertisement placement requests in the message queue to obtain the advertisement placement file corresponding to each advertisement placement request comprises:

and accessing specified storage positions in batch based on the request time of the advertisement putting requests in the message queue, and respectively acquiring the advertisement putting files corresponding to the advertisement putting requests from the specified storage positions.

6. The method of claim 5, wherein the accessing a specified storage location in batch based on the request time of the advertisement placement requests in the message queue, and respectively obtaining the advertisement placement files corresponding to the advertisement placement requests from the specified storage location comprises:

and accessing a pre-constructed storage directory of the material splicing component based on the plurality of advertisement putting requests, and acquiring advertisement putting files corresponding to the advertisement putting requests from the storage directory of the material splicing component.

7. The method of claim 6, wherein before receiving a plurality of advertisement placement requests from a plurality of terminal programs and storing the received plurality of advertisement placement requests in a predetermined message queue, the method further comprises:

collecting advertisement materials related to at least one advertisement service; wherein the advertising material comprises: text material, picture material and/or audio material;

the advertisement materials are spliced into the advertisement delivery files through the pre-constructed material splicing component based on the preset splicing rule, and the advertisement delivery files are stored in the preset storage directory.

8. An apparatus for processing advertisement placement requests, comprising:

the receiving module is configured to receive a plurality of advertisement putting requests from a plurality of terminal programs and store the received advertisement putting requests into a preset message queue;

the processing module is configured to sequentially process the advertisement putting requests in the message queue and acquire advertisement putting files corresponding to the advertisement putting requests;

and the return module is configured to return the advertisement release files corresponding to the advertisement release requests to the corresponding terminal programs respectively, and the terminal programs load and display the received advertisement release files respectively.

9. A computer storage medium having computer program code stored thereon which, when run on a computing device, causes the computing device to perform the method of processing an advertisement placement request of any of claims 1-7.

10. A computing device, comprising:

a processor;

a memory storing computer program code;

the computer program code, when executed by the processor, causes the computing device to perform a method of processing an ad placement request as claimed in any of claims 1-7.

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