CN111611477A - User data statistics management system - Google Patents
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- CN111611477A CN111611477A CN202010334390.1A CN202010334390A CN111611477A CN 111611477 A CN111611477 A CN 111611477A CN 202010334390 A CN202010334390 A CN 202010334390A CN 111611477 A CN111611477 A CN 111611477A
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Abstract
The invention relates to the field of data management, in particular to a user data statistics management system. The user data statistics management system is respectively connected with an external user database and an external push database; the management system specifically includes: a first extraction module; a tag generation module; a storage module; a first label module; a second extraction module; a second label module; the matching module is respectively connected with the first label module and the second label module and is used for processing according to the first label result and the second label result to generate a third processing result; and the pushing module is connected with the matching module and used for pushing the pushing data to the user and generating a pushing record according to the third processing result, wherein the pushing record comprises the pushing data and the corresponding user. The beneficial effects of the above technical scheme are: and acquiring the use preference of the user to realize accurate matching of the pushed data.
Description
Technical Field
The invention relates to the field of data management, in particular to a user data statistics management system.
Background
With the improvement and development of the mobile internet and the intelligent terminal, more and more internet users are provided, and when the users use the browser to access the webpage and obtain information by using the mobile terminal, the time for the users to watch the marketing information can be prolonged by targeted marketing push, the popularization effect of marketing data is improved, and the impression of the users on the marketing information is increased. Therefore, the targeted push of marketing data is becoming an important means for promoting commodities and popularizing and applying.
Different marketing push data are different in user crowd and user requirements, how to push message data suitable for users on a terminal program is achieved, and the effect of the users on the use impression of the terminal program is pursued by more and more platform merchants when the message data are pushed.
Disclosure of Invention
A user data statistics management system is provided, which is used for pushing data to a user; the system is characterized in that the user data statistics management system is respectively connected with an external user database and an external push database;
the user database is used for continuously acquiring and storing user data of a user;
the push database is used for continuously acquiring push data and storing the push data;
the user data statistics management system specifically comprises:
a first extraction module, configured to continuously extract all the user data from the user database;
the label generating module is connected with the first extracting module and used for generating and outputting a first label according to the user data;
the storage module is connected with the label generation module, a plurality of labels are preset in the storage module to serve as a label set, and the label set is updated according to the received first label serving as the label;
the first label module is respectively connected with the first extraction module and the storage module and is used for processing the user data to obtain a first processing result, extracting corresponding labels from the label set according to the first processing result and forming a first label result corresponding to the user data;
the second extraction module is used for extracting the push data from the push database;
the second label module is respectively connected with the second extraction module and the storage module and used for processing the pushed data to obtain a second processing result, and extracting all the labels except the opposite label from the second processing result from the label set according to the second processing result to form a second label result corresponding to the pushed data;
the matching module is respectively connected with the first label module and the second label module and is used for processing according to the first label result and the second label result to generate a third processing result;
and the pushing module is connected with the matching module and used for pushing the pushing data to the user and generating a pushing record according to the third processing result, wherein the pushing record comprises the pushing data and the corresponding user.
Preferably, the user data includes a user code and a plurality of browsing records, and the browsing records include a login system, an access address, a browsing program, browsing contents, and corresponding browsing time of the user.
Preferably, the first tag module comprises:
the first processing unit is connected with the first extraction module and used for acquiring the user data and processing the user data to obtain a first processing result;
and the first extraction unit is respectively connected with the first processing unit and the storage module and is used for extracting corresponding labels from the label set according to the first processing result to form a first label result corresponding to the user data.
Preferably, the push data includes:
the marketing information comprises marketing content and a marketing form;
the second tag module comprises:
the second processing unit is connected with the second extraction module and used for acquiring the marketing information and processing the marketing information to obtain a second processing result;
and the second extraction unit is respectively connected with the second processing unit and the storage module and is used for extracting all the labels except the labels opposite to the second processing result from the label set according to the second processing result to form a second label result corresponding to the push data.
Preferably, the push data includes:
the system comprises a plurality of pieces of discount information, wherein the discount information comprises an application program and an effective date;
the second tag module comprises:
the third processing unit is connected with the second extraction module and used for acquiring the discount information and processing the discount information to obtain a second processing result;
and the third extraction unit is respectively connected with the third processing unit and the storage module and is used for extracting all the labels except the label opposite to the second processing result from the label set according to the second processing result to form a second label result corresponding to the push data.
Preferably, the pushing module includes:
the first pushing unit is connected with the matching module and used for pushing the pushing data to the user according to the third processing result;
and the pushing record unit is connected with the first pushing unit and used for generating the pushing record, and the pushing record comprises the pushing data and the corresponding user.
Preferably, the pushing module further comprises:
and the manual confirmation unit is connected with the first pushing unit and is used for starting/prohibiting the first pushing unit from pushing the pushing data to the user.
Preferably, the pushing module further comprises:
and the second pushing unit is respectively connected with the first label module and the first pushing unit, and is used for generating pushing time for pushing the pushing data according to the first label result and outputting the pushing time to the first pushing unit.
Preferably, the method further comprises the following steps:
the feedback module is respectively connected with the first extraction module and the push module and used for generating a feedback result according to the push record and the user data and sending the feedback result to the push module;
and the pushing module increases/decreases the frequency of pushing the pushing data to the user by the pushing module according to the feedback result.
Preferably, the method further comprises the following steps:
and the user group module is respectively connected with the storage module and the first label module and used for acquiring the label set and the first label result, selecting the label in the label set, generating and displaying a user group with the label at the same time.
The beneficial effects of the above technical scheme are: and acquiring the use preference of the user to realize accurate matching of the pushed data.
Drawings
FIG. 1 is a diagram illustrating a structure of a user statistics management system according to a preferred embodiment of the present invention;
FIG. 2 is a schematic diagram of a first tag module according to a preferred embodiment of the present invention;
FIG. 3 is a schematic diagram of a second tag module according to a preferred embodiment of the present invention;
FIG. 4 is a schematic diagram of a second tag module according to a preferred embodiment of the present invention;
fig. 5 is a schematic structural diagram of a push module according to a preferred embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that the embodiments and features of the embodiments may be combined with each other without conflict.
The invention is further described with reference to the following drawings and specific examples, which are not intended to be limiting.
A user data statistics management system is used for pushing data to a user; as shown in fig. 1, the user data statistics management system is respectively connected to an external user database 01 and an external push database 02;
the user database 01 is used for continuously acquiring and storing user data of a user;
the push database 02 is used for continuously acquiring push data and storing the push data;
the user data statistics management system specifically comprises:
a first extraction module 1, configured to continuously extract all user data from the user database 01;
the label generating module 2 is connected with the first extracting module 1 and used for generating and outputting a first label according to the user data;
the storage module 3 is connected with the label generation module 2, a plurality of labels are preset in the storage module 3 to serve as a label set, and the label set is updated according to the received first label;
the first label module 4 is respectively connected with the first extraction module 1 and the storage module 3, and is used for processing the user data to obtain a first processing result, and extracting corresponding labels from the label set according to the first processing result to form a first label result corresponding to the user data;
a second extracting module 5, configured to extract the push data from the push database 02;
the second label module 6 is respectively connected with the second extraction module 5 and the storage module 3, and is used for processing the pushed data to obtain a second processing result, and extracting all labels except for the opposite label from the label set according to the second processing result to form a second label result corresponding to the pushed data;
the matching module 7 is respectively connected with the first label module 4 and the second label module 6 and is used for processing according to the first label result and the second label result to generate a third processing result;
and the pushing module 8 is connected with the matching module 7 and used for pushing the pushing data to the user and generating a pushing record according to the third processing result, wherein the pushing record comprises the pushing data and the corresponding user.
Specifically, the technical scheme provides a user data statistics management system, so as to generate a user label and a user portrait and perform appropriate message pushing on a user. The user data statistics management system is respectively connected with an external user database 01 and an external push database 02, and the user database 01 can carry a plurality of application programs to acquire user data of users.
By arranging the storage module 3, the first label module 4 and the second label module 6 can analyze and process user data and push data, extract corresponding labels from a label set, and can quickly extract the label characteristics of the user data and the push data, so that the matching module 7 and the push module 8 can push verified push data to the user.
Furthermore, the user data statistics management system further comprises a tag deleting module which is respectively connected with the first tag module 4, the second tag module 6 and the storage module 3, a tag sequence which is extracted less is generated in real time according to the corresponding frequency of the tags extracted from the tag set by the first tag module 4 and the second tag module 6, and the tags in the storage module 3 are deleted according to the tag sequence, so that the accuracy of the tags is improved, the real-time updating state of the tags is ensured, and the phenomenon that the infrequent tags occupy storage resources is avoided.
In a preferred embodiment of the present invention, the user data includes a user code and a plurality of browsing records, and the browsing records include a login device, an access address, a browsing program, browsing contents, and corresponding browsing time of the user.
Specifically, considering that the user code at this time has uniqueness, a UID (user identifier) is selected as the user code, after the user registers a member, the application program automatically gives the user a unique corresponding UID code, the UID code is used as the user code, and each browsing record is an operation record of the corresponding user in one day, and the operation record includes a login system, an access address, a browsing program, browsing content and corresponding browsing time of the user. Each user is distinguished through the user code so as to avoid data confusion and omission generated when the data volume is overlarge, and the use preference of each user is recorded through browsing records so as to realize accurate matching of the pushed data subsequently.
In a preferred embodiment of the present invention, the first tag module 4, as shown in fig. 2, includes:
the first processing unit 41 is connected to the first extraction module 1, and is configured to obtain user data and process the user data to obtain a first processing result;
and a first extracting unit 42, respectively connected to the first processing unit 41 and the storage module 3, for extracting corresponding tags from the tag set according to the first processing result to form a first tag result corresponding to the user data.
Specifically, the first processing unit 41 obtains the user data, processes the browsing records in the user data, and obtains a first processing result including the user preference, the time preference, and the payment preference, and the first extraction result performs tag matching according to the first processing result, and extracts a corresponding tag from the tag set to form a first tag result.
Furthermore, the first processing unit 41 may further include an equipment analysis component configured to perform model analysis on the login equipment, and analyze a system used by the user, such as IOS or Android, to enable the push module 8 to push more appropriate push data when pushing data, and in addition, when detecting that the login equipment is replaced by an application program loaded by the statistics management system, the equipment analysis component may send an instruction to request the user to re-input a login account and a login password.
Furthermore, the first processing unit 41 may further be provided with an address analysis component for performing distribution analysis on the access addresses in the browsing records, such as beijing, shanghai, and the like, so as to obtain the distribution of the user, provide data reference for the login program itself and offline promotion of the pushed data, and effectively improve daily activity of the login program itself and tracking the effect of the pushed data.
Furthermore, the first processing unit 41 may further be provided with a content analysis component, which may analyze news and videos in the browsing records, such as "a stock" and "finance" columns, to obtain content preferences of the user, and determine whether the user has a payment preference for paying for the content according to the trial reading condition of the user on the paid product, so as to determine the usage preference of the user more effectively.
Further, a time analysis component may be disposed in the first processing unit 41, and the browsing time of the user (which may be divided into early morning, late evening or early morning time period, etc.) is analyzed, so that the time preference of the user can be effectively determined.
In a preferred embodiment, the first processing unit 41 processes the browsing records, and determines that the user is inclined to log in at night for content browsing, the first extracting unit 42 may extract a "night shift" tag from the storage unit, and through the tag, the matching module 7 and the pushing module 8 may push marketing information, such as news content and marketing activities, which are pushed at night, to the user, in a preferred embodiment of the present invention, the pushing data includes, as shown in fig. 3:
the marketing information comprises marketing content and a marketing form;
the second tag module 6 includes:
the second processing unit 61 is connected with the second extraction module 5 and is used for acquiring the marketing information and processing the marketing information to obtain a second processing result;
and a second extracting unit 62, respectively connected to the second processing unit 61 and the storage module 3, for extracting all tags except for the tag opposite to the second processing result from the tag set according to the second processing result to form a second tag result corresponding to the push data.
Specifically, the browsing content in the browsing record may include content forms browsed by the user, such as graphics, video and audio, and different users have different preferences on the content forms. Correspondingly, the marketing information also has different marketing forms, such as image-text recommendation, video playing and audio playing
In a preferred embodiment, the first tag module 4 analyzes the browsing history of the user to find that the user has a preference for acquiring news in an audio format such as broadcast, the first extracting unit 42 extracts an "audio" tag from the storage module 3 and adds the "audio" tag to corresponding user data to obtain a second processing result, and the second processing unit 61 acquires marketing information: in the preferred embodiment, the marketing information is set as audio content, and the marketing information has a voice broadcasting function of an article, the second extracting unit 62 extracts all tags except for the tag opposite to the second processing result from the tag set, extracts all tags except for the tag opposite to the "audio", and here, the tags of "audio" and "life", "music", etc. which are not opposite to the "audio" can be extracted, and the tag extracting process of the marketing information is realized without extracting the "graphics and text" tag opposite to the "audio".
In a preferred embodiment of the present invention, as shown in fig. 4, the pushing data includes:
the method comprises the following steps that a plurality of pieces of discount information are obtained, wherein the discount information comprises an application program and an effective date;
the second tag module 6 includes:
the third processing unit 63 is connected to the second extraction module 5, and is configured to obtain the offer information, and process the offer information to obtain a second processing result;
and a third extracting unit 64, respectively connected to the third processing unit 63 and the storage module 3, for extracting all tags except the tag opposite to the second processing result from the tag set according to the second processing result, so as to form a second tag result corresponding to the push data.
Specifically, the offer information also has different application programs and effective dates, the application programs of different offer information are different, the effective dates of different offer information are also different, and the effective dates of some offer information can be used by the user for 3 days, 7 days, 30 days, and the like.
In a preferred embodiment of the present invention, the third processing unit 63 obtains the offer information: in the preferred embodiment, the third extracting unit 64 extracts all tags except the tags against the second processing result from the tag set, and extracts all tags except the tags against "investment", where "investment" and tags against "stock" and "finance" that are not against "investment" can be extracted to perform tag processing on the product offer information.
In a preferred embodiment of the present invention, the matching module 7 may be provided with a coincidence degree analysis unit, configured to sequentially perform coincidence degree analysis on the tag of the first tag result of each user and the tags of the second tag results of all the push data to obtain a coincidence degree sequence corresponding to each user, sort the coincidence degree sequences according to the number of tag coincidences, and output the coincidence degree sequence as a third processing result to the push module 8.
In a preferred embodiment of the present invention, as shown in fig. 5, the pushing module 8 includes:
the first pushing unit 81 is connected with the matching module 7 and used for pushing the pushed data to the user according to the third processing result;
and a push recording unit 82 connected to the first push unit 81, for generating a push record, where the push record includes push data and a corresponding user.
Specifically, the first pushing unit 81 pushes the pushed data with the highest degree of coincidence in the first tag result and the second tag result to the corresponding user according to the third processing result, and the corresponding push recording unit 82 records the pushed data and the corresponding user.
In a preferred embodiment of the present invention, the pushing module 8 further includes:
and a manual confirmation unit 83 connected to the first pushing unit 81, wherein the manual confirmation unit 83 presets login authority for enabling/disabling the first pushing unit 81 to push the pushed data to the user.
Specifically, in order to ensure the safety and accuracy of the operation, a manual confirmation unit 83 is provided in the push module 8, and only after the operator passes the verification of the login authority, the first push unit 81 can be started, so that the function of pushing the data to the user is realized.
The preset login authority has multiple modes, an administrator account and a password can be set through the preset login authority, an image acquisition device can be arranged outside the preset login authority, facial images of operators are acquired and image identification is carried out, a fingerprint input device can be arranged outside the preset login authority, fingerprint verification is carried out through fingerprints of the operators, and the preset login authority can be set through the modes.
In a preferred embodiment of the present invention, the pushing module 8 further includes:
and the second pushing unit 84 is respectively connected to the first label module 4 and the first pushing unit 81, and is configured to generate a pushing time of the pushed data according to the first label result and output the pushing time to the first pushing unit 81.
Specifically, as the internet surfing time of the user is fragmented, some users are offline only for simple operations such as sign-in and opening when logging in the program, and the browsing time preferences of each user are different, the time for pushing data is particularly important, and therefore, a second pushing unit 84 is provided for processing the browsing time in the browsing record of the user, generating the pushing time suitable for the user, and outputting the pushing time to the first pushing unit 81.
Further, a push frequency unit may be further disposed in the push module 8, the push frequency unit is respectively connected to the first push unit 81 and the first extraction module 1, a push threshold is disposed in the push frequency unit, the push frequency unit can detect a frequency at which the first push unit 81 pushes the push data to the user, if the frequency exceeds the push threshold, or the browsing time of the user is significantly reduced, a push reduction instruction is generated to the first push unit 81, and the push reduction of the push is correspondingly performed after the first push unit 81 receives the push reduction instruction.
In a preferred embodiment of the present invention, the method further comprises:
the feedback module is respectively connected with the first extraction module 1 and the push module 8 and is used for generating a feedback result according to the push record and the user data and sending the feedback result to the push module 8;
the pushing module 8 increases/decreases the frequency of pushing the pushed data to the user by the pushing module 8 according to the feedback result.
Specifically, the feedback module analyzes and processes the viewing state of the marketing information and the use state of the benefit information, if the marketing information and the benefit information of the user are always in an unviewed and unused state, a feedback result of reducing push is correspondingly generated to the first pushing unit 81, if the marketing information and the benefit information of the user are in an on-click viewing and use state, a feedback result of increasing push is correspondingly generated to the first pushing unit 81, and the first pushing unit 81 increases/decreases the frequency of pushing the push data to the user by the pushing module 8 according to the received feedback result.
In a preferred embodiment of the present invention, the method further comprises:
and the user group module is respectively connected with the storage module 3 and the first label module 4 and is used for acquiring the label set and the first label result, selecting the labels in the label set, generating and displaying a user group with the labels at the same time.
Specifically, a user group module is arranged for quickly checking the characteristics of the user group, and an operator can quickly generate and display the user group with the labels through quickly selecting the labels.
While the invention has been described with reference to a preferred embodiment, it will be understood by those skilled in the art that various changes in form and detail may be made therein without departing from the spirit and scope of the invention.
Claims (10)
1. A user data statistics management system is used for pushing data to a user; the system is characterized in that the user data statistics management system is respectively connected with an external user database and an external push database;
the user database is used for continuously acquiring and storing user data of a user;
the push database is used for continuously acquiring push data and storing the push data;
the user data statistics management system specifically comprises:
a first extraction module, configured to continuously extract all the user data from the user database;
the label generating module is connected with the first extracting module and used for generating and outputting a first label according to the user data;
the storage module is connected with the label generation module, a plurality of labels are preset in the storage module to serve as a label set, and the label set is updated according to the received first label serving as the label;
the first label module is respectively connected with the first extraction module and the storage module and is used for processing the user data to obtain a first processing result, extracting corresponding labels from the label set according to the first processing result and forming a first label result corresponding to the user data;
the second extraction module is used for extracting the push data from the push database;
the second label module is respectively connected with the second extraction module and the storage module and used for processing the pushed data to obtain a second processing result, and extracting all the labels except the opposite label from the second processing result from the label set according to the second processing result to form a second label result corresponding to the pushed data;
the matching module is respectively connected with the first label module and the second label module and is used for processing according to the first label result and the second label result to generate a third processing result;
and the pushing module is connected with the matching module and used for pushing the pushing data to the user and generating a pushing record according to the third processing result, wherein the pushing record comprises the pushing data and the corresponding user.
2. The client user data statistics management system of claim 1, wherein the user data comprises a user code and a plurality of browsing records, and the browsing records comprise a login system, an access address, a browsing program, browsing contents and corresponding browsing time of the user.
3. The client user data statistics management system of claim 1, wherein the first tag module comprises:
the first processing unit is connected with the first extraction module and used for acquiring the user data and processing the user data to obtain a first processing result;
and the first extraction unit is respectively connected with the first processing unit and the storage module and is used for extracting corresponding labels from the label set according to the first processing result to form a first label result corresponding to the user data.
4. The client user data statistics management system of claim 1, wherein the push data comprises:
the marketing information comprises marketing content and a marketing form;
the second tag module comprises:
the second processing unit is connected with the second extraction module and used for acquiring the marketing information and processing the marketing information to obtain a second processing result;
and the second extraction unit is respectively connected with the second processing unit and the storage module and is used for extracting all the labels except the labels opposite to the second processing result from the label set according to the second processing result to form a second label result corresponding to the push data.
5. The client user data statistics management system of claim 1, wherein the push data comprises:
the system comprises a plurality of pieces of discount information, wherein the discount information comprises an application program and an effective date;
the second tag module comprises:
the third processing unit is connected with the second extraction module and used for acquiring the discount information and processing the discount information to obtain a second processing result;
and the third extraction unit is respectively connected with the third processing unit and the storage module and is used for extracting all the labels except the label opposite to the second processing result from the label set according to the second processing result to form a second label result corresponding to the push data.
6. The client user data statistics management system of claim 1, wherein the push module comprises:
the first pushing unit is connected with the matching module and used for pushing the pushing data to the user according to the third processing result;
and the pushing record unit is connected with the first pushing unit and used for generating the pushing record, and the pushing record comprises the pushing data and the corresponding user.
7. The client user data statistics management system of claim 6, wherein the push module further comprises:
and the manual confirmation unit is connected with the first pushing unit and is used for starting/prohibiting the first pushing unit from pushing the pushing data to the user.
8. The client user data statistics management system of claim 6, wherein the push module further comprises:
and the second pushing unit is respectively connected with the first label module and the first pushing unit, and is used for generating pushing time for pushing the pushing data according to the first label result and outputting the pushing time to the first pushing unit.
9. The client user data statistics management system of claim 1, further comprising:
the feedback module is respectively connected with the first extraction module and the push module and used for generating a feedback result according to the push record and the user data and sending the feedback result to the push module;
and the pushing module increases/decreases the frequency of pushing the pushing data to the user by the pushing module according to the feedback result.
10. The client user data statistics management system of claim 1, further comprising:
and the user group module is respectively connected with the storage module and the first label module and used for acquiring the label set and the first label result, selecting the label in the label set, generating and displaying a user group with the label at the same time.
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114090889A (en) * | 2021-11-22 | 2022-02-25 | 中国银行股份有限公司 | Message pushing method and device |
| CN115311014A (en) * | 2022-08-12 | 2022-11-08 | 拉扎斯网络科技（上海）有限公司 | Data processing method and device |
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