CN111461754A - A method and apparatus for determining the traffic source of an order - Google Patents

Abstract

The invention discloses a method and a device for determining the traffic source of an order, and relates to the technical field of computers. A specific implementation of the method includes: in the first click log, querying all the first click ids of the user according to the user id of the order; in the second click log, predicting based on each first click id of the user The configured first index, query the second click information corresponding to each first click id of the user to form a second click information set; in the second click information set, according to the preset first matching rule, determine whether there is If there is second click information matching the order item, it is determined that the traffic source of the order is the promotion page of the first click id corresponding to the matching second click information through the first index. This embodiment reduces the precise marketing method that can be applied to the personalized recommendation of products, and can improve the tracking accuracy of the traffic source of the order.

Description

A method and apparatus for determining the traffic source of an order

technical field

The present invention relates to the field of computer technology, and in particular, to a method and device for determining the traffic source of an order.

Background technique

At present, Cost-Per-Sale (CPS) advertising has been widely used in e-commerce websites as a marketing promotion model. In this marketing promotion mode, if users attracted by CPS advertisements placed on other websites make actual purchases on the sales page of the e-commerce website, a certain commission should be given to the website. Therefore, when the commission is settled, it is necessary to determine whether the traffic source of the order generated on the e-commerce website is a certain CPS advertisement.

At present, the usual practice of marketing activities of e-commerce websites is to create an event page, and then set the promoted products on the event page, and generate a promotion link for each product and store it in the system. The traffic source of the order is determined by judging whether the product of the user's purchase order is the same store as the product of a promotion link clicked by the user.

In the process of implementing the present invention, the inventor found that there are at least the following problems in the prior art: the existing method for determining the traffic source of an order is no longer suitable for the accurate personalized recommendation based on the user group portrait in the big data scenario. Marketing method, in this marketing method, there is uncertainty about the products promoted by advertisers in the activity page, which brings great difficulty to the tracking of the traffic source of the order; and the existing method needs to generate a promotion link for each product, However, many of the generated promotion links may never be clicked by anyone, which is a waste of resources; and, the tracking effect of the source of commodity traffic in the existing method is not accurate enough.

Therefore, there is an urgent need for a precise marketing method that can be applied to personalized recommendation of products, and can improve the tracking accuracy of the traffic source of an order, and save system resources. A method and device for determining the traffic source of an order.

SUMMARY OF THE INVENTION

In view of this, the embodiments of the present invention provide a method and apparatus for determining the traffic source of an order, which can be applied to the precise marketing method of personalized recommendation of commodities, and can improve the tracking accuracy of the traffic source of the order.

In order to achieve the above object, according to an aspect of the embodiments of the present invention, there is provided a method for determining the traffic source of an order, wherein the method is used to determine whether the traffic source of the order is a promotion page, and the promotion page is configured with the No. One click log, the first click log records the first click information when the user clicks the link of the promotion page each time, the first click information includes: the first click id of the current click and the user id of the user, the promotion page There is a promotion link configured in the promotion link, and a second click log is configured for the promotion link. The second click log records the second click information every time the user clicks the promotion link. The second click information includes: the second click of the current click id, the information of the promotion link, the method includes:

In the first click log, query all the first click IDs of the user according to the user ID of the order;

In the second click log, based on the preconfigured first index for each first click id of the user, the second click information corresponding to each first click id of the user is queried to form a second click information set , where, in the first index, the first click id is the key, and the second click id is the index value;

In the second click information set, based on the information of the promotion link and according to the preset first matching rule, it is determined whether there is second click information that matches the order item, and if so, the traffic source of the order is determined to be the matching second click information. The click information passes through the promotion page of the first click id corresponding to the first index.

Optionally, the first click information further includes: the address of the promotion page that was clicked at the current time, and the second click information further includes: click environment parameter information of the link of the promotion page that the user clicked the last time before the user clicked the promotion link at the current time. , and the address of the page on which the promotional link is located;

The method also includes:

After the user clicks the promotion link, determine the first click id of the link of the promotion page that the user clicked the last time before clicking the promotion link this time according to the click environment parameter information;

In the first click log, query the first click information according to the first click id, so as to obtain the address of the link of the promotion page that the user clicked the last time before clicking the promotion link this time;

Determine whether the address of the page where the promotion link clicked by the user is located this time matches the address of the link of the promotion page that the user clicked most recently before the user clicked the promotion link this time;

If there is a match, the second click id of the user's current click on the promotion link is used as the index value, and the first index of the first click id of the link of the latest click promotion page before the user clicks the promotion link this time is added.

Optionally, the second click information further includes: the target page address of the promotion link, the target page is configured with other promotion links, and the method further includes:

When it is determined that the address of the page where the promotion link clicked by the user is located this time does not match the address of the link of the promotion page that the user clicked the last time before the user clicked the promotion link this time, in the second click log, based on the user's current Before clicking the promotion link, click the first index of the first click id of the link of the promotion page most recently, and query the second click information corresponding to the first click id;

Determine whether there is a target page address that matches the address of the page where the promotion link clicked by the user is located in the target page addresses of all the second click information obtained by the query;

If it exists, the second click id of the user's current click on the promotion link is used as the index value, and the first index of the first click id of the link of the last click of the promotion page before the user clicks the promotion link this time is added.

Optionally, the second click information further includes: the click time of the current click, and when the target page of the promotion link is a page for promoting the product, the information of the promotion link further includes: the store id of the product;

In the second click information set, based on the information of the promotion link and according to the preset first matching rule, determining whether there is second click information matching the order commodity includes:

In the second click information set, select the second click information whose click time is within the set time range;

In all the selected second click information, judge whether the store id of each second click information matches the store id of the ordered product one by one according to the order of the click time from near to far, until it is determined that the store id of the ordered product matches. The store id of the second click information determines that the second click information matches the order item.

Optionally, the promotion link has a promotion identifier, and the method further includes:

Receive the second click information sent by the client to record it in the second click log, wherein the client monitors the page click event, and when it is determined that the page link with the promotion identifier is clicked, obtains the clicked information. Second click on the information and send;

In order to achieve the above purpose, according to another aspect of the embodiments of the present invention, there is also provided a device for determining the traffic source of an order, the device is used to determine whether the traffic source of the order is a promotion page, and the promotion page is configured with a first Click log, the first click log records the first click information when the user clicks the link of the promotion page each time, the first click information includes: the first click id of the current click and the user id of the user. A promotion link is configured, and a second click log is configured for the promotion link. The second click log records the second click information when the user clicks the promotion link each time. The second click information includes: the second click id of the current click , the information of the promotion link, the device includes:

The first query module is used to query all the first click IDs of the user according to the user ID of the order in the first click log;

The second query module is configured to, in the second click log, query the second click information corresponding to each first click id of the user based on the preconfigured first index for each first click id of the user, To form the second click information set, wherein, in the first index, the first click id is the key, and the second click id is the index value;

The determination module is used to determine whether there is second click information matching the order item in the second click information set, based on the information of the promotion link and according to the preset first matching rule, and if so, determine that the traffic source of the order is The matched second click information passes through the promotion page of the first click id corresponding to the first index.

Optionally, the first click information further includes: the address of the promotion page that was clicked at the current time, and the second click information further includes: click environment parameter information of the link of the promotion page that the user clicked the last time before the user clicked the promotion link at the current time. , and the address of the page on which the promotional link is located;

The device further includes: an index generation module, configured to determine, according to the click environment parameter information, the first click id of the link of the promotion page that the user clicked the last time before the user clicks the promotion link this time after the user clicks the promotion link;

In the first click log, query the first click information according to the first click id, so as to obtain the address of the link of the promotion page that the user clicked the last time before clicking the promotion link this time;

Determine whether the address of the page where the promotion link clicked by the user is located this time matches the address of the link of the promotion page that the user clicked most recently before the user clicked the promotion link this time;

If there is a match, the second click id of the user's current click on the promotion link is used as the index value, and the first index of the first click id of the link of the latest click promotion page before the user clicks the promotion link this time is added.

Optionally, the second click information further includes: the target page address of the promotion link, the target page is configured with other promotion links, and the index generation module is further used to determine the page where the promotion link clicked by the user is located this time. If the address does not match the address of the link of the promotion page that the user clicked the last time before clicking the promotion link this time, in the second click log, based on the link of the promotion page that the user clicked the last time before clicking the promotion link this time The first index of the first click id, query the second click information corresponding to the first click id;

Determine whether there is a target page address that matches the address of the page where the promotion link clicked by the user is located in the target page addresses of all the second click information obtained by the query;

If it exists, the second click id of the user's current click on the promotion link is used as the index value, and the first index of the first click id of the link of the last click of the promotion page before the user clicks the promotion link this time is added.

Optionally, the second click information further includes: the click time of the current click, and when the target page of the promotion link is a page for promoting the product, the information of the promotion link further includes: the store id of the product;

The determining module is further configured to select the second click information whose click time is within the set time range in the second click information set;

In all the selected second click information, judge whether the store id of each second click information matches the store id of the ordered product one by one according to the order of the click time from near to far, until it is determined that the store id of the ordered product matches. The store id of the second click information determines that the second click information matches the order item.

Optionally, the promotion link has a promotion identifier, and the device further includes: a log module, configured to receive the second click information sent by the client to record it in the second click log, wherein the client Monitor the page click event, and when it is determined that the page link with the promotion logo is clicked, the second click information of the click is obtained and sent.

To achieve the above purpose, according to another aspect of the embodiments of the present invention, an electronic device for determining the traffic source of an order is also provided, including:

one or more processors;

storage means for storing one or more programs,

The one or more programs, when executed by the one or more processors, cause the one or more processors to implement a method of determining a traffic source for an order. .

In order to achieve the above object, according to another aspect of the embodiments of the present invention, a computer-readable medium is also provided, on which a computer program is stored, characterized in that, when the program is executed by the processor, the traffic source of the order can be determined. Methods.

An embodiment of the above invention has the following advantages or beneficial effects: the present invention is a technical solution proposed for precise marketing of big data with thousands of people and thousands of faces. The promotion link is generated for each product to reduce the cost of maintaining the promotion link; secondly, the url recognition technology is used to accurately confirm the activity promotion product log, so as to accurately track the user's click on the product, and use the click behavior as the direct order range of the real promotion effect of the media. . The present invention flexibly supports the precise attribution of orders in precise marketing.

Further effects of the above non-conventional alternatives will be described below in conjunction with specific embodiments.

Description of drawings

The accompanying drawings are used for better understanding of the present invention and do not constitute an improper limitation of the present invention. in:

FIG. 1 is a schematic diagram of the main flow of the method for determining the traffic source of an order provided by an embodiment of the present invention;

2 is a schematic diagram of a promotion page and a promotion link provided by an embodiment of the present invention;

3 is a schematic diagram of a main flow of a step of establishing a first index provided by an embodiment of the present invention;

4 is a schematic diagram of a time sequence of a second click log provided by an embodiment of the present invention;

5 is a schematic diagram of main modules of an apparatus for determining a traffic source of an order provided by an embodiment of the present invention;

FIG. 6 is an exemplary system architecture diagram to which an embodiment of the present invention may be applied;

FIG. 7 is a schematic structural diagram of a computer system suitable for implementing an electronic device according to an embodiment of the present invention.

Detailed ways

Exemplary embodiments of the present invention are described below with reference to the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding and should be considered as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted from the following description for clarity and conciseness.

The embodiment of the present invention provides a method for determining the traffic source of an order, and the method can be applied to confirm the traffic source of an order in an e-commerce CPS advertising marketing promotion mode, and determine whether the traffic source of the order is a promotion page. It can be applied to the precise marketing method of personalized recommendation of products, and can improve the tracking accuracy of the traffic source of the order.

In the present invention, a first click log is configured for the promotion page, and the first click log records the first click information when the user clicks the link of the promotion page each time, and the first click information includes: the first click of the current click Click on the id and the user id of the user, and a promotion link is configured on the promotion page.

E-commerce promotion operation generates links to promotion pages through the promotion link system. Only one link needs to be generated for a page, and there is no need to generate links for all promoted products in each promotion page. The client monitors the page click event, and when the promotion is determined When the link of the page is clicked, the first click information of the click is obtained. Specifically, after the user clicks the promotion link, a CPS promotion log will be generated, which will record the media promotion information, and write some media promotion information into the cookie. The above information of the client, namely the first click information, is sent to the server, and the server records it in the first click log.

In the application scenario, when a user (for a user record) clicks the affiliate promotion link to enter the promotion page, the CPS first click log will be generated, which will be collected and analyzed through the log collection system to establish the first click id (mainClickId) and log information LOG The inverted index mainClickId->LOG is stored using the redis cache system.

At the same time, a secondary index userid->clickIdList of the user id and the first click id is established. The above index is used for data query in subsequent steps of the method of the present invention.

A second click log is configured for the promotion link, and the second click log records the second click information every time the user clicks the promotion link. The second click information includes: the second click id of the current click, the name of the promotion link information. The client monitors the page click event. When it is determined that the page link with the promotion logo is clicked, it obtains and sends the second click information of the click, and receives the second click information sent by the client to record it as the second click. in the log. Specifically: the access business party adds CPS promotion tags to the UI elements of the products participating in CPS promotion on the promotion page, and the client side introduces the js-sdk component. The function of the sdk is to monitor click events in the recommended product area on the page, and is responsible for reporting services Information about the product that the end user clicks on.

When the user clicks the product while browsing the recommended product on the promotion page, the second click log will be reported through the js-sdk monitoring event. Table 1 below shows an example of the second click information in the second click log.

Table 1

In an embodiment of the present invention, as shown in FIG. 2 , a recommended product area may be configured on the activity page, and a promotion link may be configured therein. There are two types of promotion links, one of which is the target page of the product page, namely recommended product a, recommended product b, and recommended product c. Another type of target page is another activity page, namely activity b, and its target page is the activity page B, wherein the recommended product e and activity f are also configured as promotion links.

As shown in FIG. 1 , the method for determining the traffic source of an order includes: step S101 , step S102 , and step S103 .

Step S101, in the first click log, query all the first click IDs of the user according to the user ID of the order. This step can be implemented through a pre-established user id and a secondary index userid->clickIdList of the first click id.

Step S102, in the second click log, based on the preconfigured first index for each first click id of the user, query the second click information corresponding to each first click id of the user to form a second click. The click information set, wherein, in the first index, the first click id is the key, and the second click id is the index value.

Then step S103 is executed, in the second click information set, based on the information of the promotion link, according to the preset first matching rule, determine whether there is second click information that matches the order commodity, if so, determine that the traffic source of the order is The matched second click information passes through the promotion page of the first click id corresponding to the first index.

When the user clicks the promotion link when browsing the recommended products on the promotion page, the second click log will be reported through the js-sdk monitoring event, and the first index will be created through the streaming computing framework processing. The establishment of the first index is to meet the complex order attribution scenarios. For example, in scenario 1, the user enters the event page to browse and then jumps out of the event page to browse products, and then jumps back to the event page. In this scenario, the actual user purchase behavior occurs. It is also the effect of media promotion. Another example is scenario 2. When the user enters the activity A page, there is another activity in the recommended product. When the user clicks to enter the promoted activity B, there will be another recommended product. The recommended product e on page B is the effect of the promotion link of A's activity, so when the order is attributed, it should also give the corresponding income to the website owner of A's promotion.

Based on the above scenario, the present invention provides the first index establishment step as shown in FIG. 3 , the first click information further includes: the address of the promotion page that was clicked at the time, and the second click information also includes: before the user clicks the promotion link at the current time , the click environment parameter information of the link of the last click promotion page, such as the unpl field in Table 1, and the address of the page where the promotion link is located, such as the currentUrl field in Table 1, that is, the current page of the promotion link. After the user clicks the promotion link, the first click id of the link of the promotion page that the user clicked most recently before clicking the promotion link this time is determined according to the click environment parameter information.

In the first click log, the first click information is queried according to the first click id, so as to obtain the address url of the link of the promotion page that the user clicked the last time before clicking the promotion link this time, that is, the target page address of the link.

Then determine the address of the page where the promotion link clicked by the user is located, such as the currentUrl field in Table 1, that is, the address of the current page clicked this time, and the address of the link of the promotion page that the user clicked most recently before clicking the promotion link this time. match. The matching method can be regular matching, and the system is pre-configured with corresponding url regular matching rules.

If there is a match, the second click id of the user's current click on the promotion link is used as the index value, and the first index of the first click id of the link of the latest click promotion page before the user clicks the promotion link this time is added. That is, if it matches, it is considered that the two urls point to the same page, the first click id and the second click id are considered to be clicks generated by the same promotion, and the second click id is added to the first index of the first click id. .

The promotion link on the recommendation page may be a link to a recommended product page, or a link to another lower-level page, and the lower-level page may also be configured with a product or a promotion link to the next-lower-level page. When the promotion link is located on the recommendation page and is a link to the recommended product page, it can be determined whether the click of the promotion link comes from the click of the recommendation page link through the steps of the above embodiments of the present invention.

Since the second click information only records the click environment parameter information of the link that the user clicked the last time on the promotion page before the current click on the promotion link, such as the unpl field in Table 1, when the promotion link is located on the subordinate page of the promotion page, The current page address of the Promoted Link will be different from the address of the Promoted Page. However, it is defined in the present invention that if the promotion link of the product is located on a subordinate page of the promotion page, the click of the promotion link of the product is also attributed to the click of the promotion page link.

Furthermore, in an embodiment of the present invention, the second click information further includes: a target page address of the promotion link, and the target page is configured with other promotion links. Promoted link clicks from subordinate pages of the promoted page are attributed with the following additional steps:

When it is determined that the address of the page where the promotion link clicked by the user is located this time does not match the address of the link of the promotion page that the user clicked the last time before the user clicked the promotion link this time, in the second click log, based on the user's current Before clicking the promotion link, click the first index of the first click id of the link of the promotion page most recently, and query the second click information corresponding to the first click id, that is, a list of second click information is obtained.

Determine whether there is a target page address that matches the address of the page where the promotion link clicked by the user is located in the target page addresses of all the second click information obtained by the query. That is, the currentUrl field in the second click information list, that is, the current page address, is traversed to see if there is an address matching the page address that the user clicked at the current time.

The above-mentioned list of second click information for traversal matching is obtained through the first index query, that is, the second click information obtained by the query includes clicks of other page links that have been attributed to the click of the promotion page link, that is, to determine other page links. A page is a subordinate page of a promotion page. Therefore, when matching, it is determined that the currently clicked promotion link is located on the lower-level page of the promotion page.

If it exists, the second click id of the user's current click on the promotion link is used as the index value, and the first index of the first click id of the link of the last click of the promotion page before the user clicks the promotion link this time is added.

The second click information further includes: the click time of the current click, and when the target page of the promotion link is a page for promoting the product, the information of the promotion link further includes: the store id of the product.

In an embodiment of the present invention, in step S103, in the second click information set, based on the information of the promotion link and according to the preset first matching rule, the process of determining whether there is second click information matching the order commodity is specifically as follows: :

In the second click information set, select the second click information whose click time is within the set time range. The collection of the user's second click log is implemented using the ZSet function of redis, and the click timestamp is used as the scores using ZSet. When performing order attribution, for example, use the user click behavior timeline shown in Figure 4 to obtain the second click log, and execute the command getClickLog=[orderTime, orderTime-N] to obtain the order time from orderTime to N days before the order time. The second click on the log to form the log array listA, which is the list of the range of direct orders to be copied.

Then, among all the selected second click information, determine whether the store id of each second click information matches the store id of the order item one by one in the order of the click time from near to far, until the shop id of the order item is determined. The store id of the matched second click information determines that the second click information matches the order item.

For example, when a user purchases a product c and follows the first click log mainClickId according to the user id, then according to the mainClickId, obtain the product log list listA that the corresponding user has clicked on in the last N days from redis, if the product c and the click listA Click the same store in the product, then the order is a direct order.

The above steps realize the orderly storage from old to new according to the time axis of click behavior, and the search for the second click log is also a search order from new to old, and the latest click behavior of the user is preferentially used.

The embodiment of the present invention also provides a device for determining the traffic source of an order, the device is used to determine whether the traffic source of the order is a promotion page, and a first click log is configured for the promotion page, and the first click log records the user every time The first click information when the link of the promotion page is clicked, the first click information includes: the first click id of the current click and the user id of the user, the promotion page is configured with a promotion link, and the promotion link is configured with a second click log. The second click log records second click information every time the user clicks on the promotion link, and the second click information includes: the second click id of the current click and the information of the promotion link.

As shown in FIG. 5 , the apparatus 500 for determining the traffic source of an order includes: a first query module 501 , a second query module 502 , and a determination module 503 .

The first query module 501 is configured to query all the first click IDs of the user according to the user ID of the order in the first click log.

The second query module 502 is configured to, in the second click log, query the second click information corresponding to each first click id of the user based on the preconfigured first index for each first click id of the user, A second click information set is formed, wherein, in the first index, the first click id is a key, and the second click id is an index value.

The determining module 503 is used to determine whether there is second click information matching the order item in the second click information set, based on the information of the promotion link, according to the preset first matching rule, and if so, determine that the traffic source of the order is: The matched second click information passes through the promotion page of the first click id corresponding to the first index.

In the present invention, the first click information further includes: the address of the currently clicked promotion page, and the second click information further includes: the click environment parameter information of the link of the promotion page that the user clicked the last time before the current click of the promotion link, and the address of the page where the promotional link is located.

The device further includes: an index generation module for determining, after the user clicks the promotion link, according to the click environment parameter information, the first click id of the link of the promotion page that the user clicked the last time before the current click of the promotion link.

In the first click log, the first click information is queried according to the first click id, so as to obtain the address of the link of the promotion page that the user clicked most recently before clicking the promotion link this time.

Determine whether the address of the page where the promotion link clicked by the user is located this time matches the address of the link of the promotion page that the user clicked most recently before the user clicked the promotion link this time.

If there is a match, the second click id of the user's current click on the promotion link is used as the index value, and the first index of the first click id of the link of the latest click promotion page before the user clicks the promotion link this time is added.

In the present invention, the second click information further includes: the target page address of the promotion link, the target page is configured with other promotion links, and the index generation module is also used to determine the address of the page where the promotion link clicked by the user is located this time, and the target page is configured with other promotion links. Before the user clicks the promotion link this time, the address of the link of the promotion page clicked last time does not match, then in the second click log, based on the first click of the link of the promotion page last time the user clicked the promotion link this time. Click the first index of the id to query the second click information corresponding to the first click id.

Determine whether there is a target page address that matches the address of the page where the promotion link clicked by the user is located in the target page addresses of all the second click information obtained by the query.

If it exists, the second click id of the user's current click on the promotion link is used as the index value, and the first index of the first click id of the link of the last click of the promotion page before the user clicks the promotion link this time is added.

In the present invention, the second click information further includes: the click time of the current click, and when the target page of the promotion link is the page for promoting the product, the information of the promotion link further includes: the store id of the product.

The determining module is further configured to select the second click information whose click time is within the set time range in the second click information set.

In all the selected second click information, judge whether the store id of each second click information matches the store id of the ordered product one by one according to the order of the click time from near to far, until it is determined that the store id of the ordered product matches. The store id of the second click information determines that the second click information matches the order item.

In the present invention, the promotion link has a promotion identifier, and the device further includes: a log module for receiving the second click information sent by the client to record it in the second click log, wherein the client monitors the page click event, When it is determined that the page link with the promotion identifier is clicked, the second click information of the click is obtained and sent.

FIG. 6 shows an exemplary system architecture 600 of a method for determining a traffic source of an order or an apparatus for determining a traffic source of an order to which an embodiment of the present invention can be applied.

As shown in FIG. 6 , the system architecture 600 may include terminal devices 601 , 602 , and 603 , a network 604 and a server 605 . The network 604 is a medium used to provide a communication link between the terminal devices 601 , 602 , 603 and the server 605 . Network 604 may include various connection types, such as wired, wireless communication links, or fiber optic cables, among others.

The user can use the terminal devices 601, 602, 603 to interact with the server 605 through the network 604 to receive or send messages and the like. Various communication client applications may be installed on the terminal devices 601 , 602 and 603 .

The terminal devices 601, 602, 603 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, laptop computers, desktop computers, and the like.

The server 605 may be a server that provides various services, such as a background management server that determines the traffic source of an order.

It should be noted that the method for determining the traffic source of an order provided by the embodiment of the present invention is generally executed by the server 605 .

It should be understood that the numbers of terminal devices, networks and servers in FIG. 6 are merely illustrative. There can be any number of terminal devices, networks and servers according to implementation needs.

Referring next to FIG. 7 , it shows a schematic structural diagram of a computer system 700 suitable for implementing a terminal device according to an embodiment of the present invention. The terminal device shown in FIG. 7 is only an example, and should not impose any limitations on the functions and scope of use of the embodiments of the present invention.

As shown in FIG. 7, a computer system 700 includes a central processing unit (CPU) 701 which can be loaded into a random access memory (RAM) 703 according to a program stored in a read only memory (ROM) 702 or a program from a storage section 708 Instead, various appropriate actions and processes are performed. In the RAM 703, various programs and data necessary for the operation of the system 700 are also stored. The CPU 701 , the ROM 702 , and the RAM 703 are connected to each other through a bus 704 . An input/output (I/O) interface 705 is also connected to bus 704 .

The following components are connected to the I/O interface 705: an input section 706 including a keyboard, a mouse, etc.; an output section 707 including a cathode ray tube (CRT), a liquid crystal display (LCD), etc., and a speaker, etc.; a storage section 708 including a hard disk, etc. ; and a communication section 709 including a network interface card such as a LAN card, a modem, and the like. The communication section 709 performs communication processing via a network such as the Internet. A drive 710 is also connected to the I/O interface 705 as needed. A removable medium 711, such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, etc., is mounted on the drive 710 as needed so that a computer program read therefrom is installed into the storage section 708 as needed.

In particular, the processes described above with reference to the flowcharts may be implemented as computer software programs in accordance with the disclosed embodiments of the present invention. For example, embodiments disclosed herein include a computer program product comprising a computer program carried on a computer-readable medium, the computer program containing program code for performing the method illustrated in the flowchart. In such an embodiment, the computer program may be downloaded and installed from the network via the communication portion 709 and/or installed from the removable medium 711 . When the computer program is executed by the central processing unit (CPU) 701, the above-described functions defined in the system of the present invention are executed.

It should be noted that the computer-readable medium shown in the present invention may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the above two. The computer-readable storage medium can be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus or device, or a combination of any of the above. More specific examples of computer readable storage media may include, but are not limited to, electrical connections with one or more wires, portable computer disks, hard disks, random access memory (RAM), read only memory (ROM), erasable Programmable read only memory (EPROM or flash memory), fiber optics, portable compact disk read only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the foregoing. In the present invention, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, apparatus, or device. In the present invention, however, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, carrying computer-readable program code therein. Such propagated data signals may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing. A computer-readable signal medium can also be any computer-readable medium other than a computer-readable storage medium that can transmit, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device . Program code embodied on a computer readable medium may be transmitted using any suitable medium including, but not limited to, wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

The flowchart and block diagrams in the Figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code that contains one or more logical functions for implementing the specified functions executable instructions. It should also be noted that, in some alternative implementations, the functions noted in the blocks may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It is also noted that each block of the block diagrams or flowchart illustrations, and combinations of blocks in the block diagrams or flowchart illustrations, can be implemented in special purpose hardware-based systems that perform the specified functions or operations, or can be implemented using A combination of dedicated hardware and computer instructions is implemented.

The modules involved in the embodiments of the present invention may be implemented in a software manner, and may also be implemented in a hardware manner. The described module can also be set in the processor, for example, it can be described as: a processor includes a first query module, a second query module, and a determination module. Among them, the names of these modules do not constitute a limitation on the module itself under certain circumstances.

As another aspect, the present invention also provides a computer-readable medium, which may be included in the device described in the above embodiments; or may exist alone without being assembled into the device. The above-mentioned computer-readable medium carries one or more programs, and when the above-mentioned one or more programs are executed by a device, the device includes:

The method is used to determine whether the traffic source of the order is a promotion page. A first click log is configured for the promotion page. The first click log records the first click information when the user clicks the link of the promotion page each time. The click information includes: the first click id of the current click and the user id of the user, a promotion link is configured on the promotion page, a second click log is configured for the promotion link, and the second click log records every time the user clicks the promotion link The second click information at the time, the second click information includes: the second click id of the current click, the information of the promotion link, and the method includes:

In the first click log, query all the first click IDs of the user according to the user ID of the order;

In the second click log, based on the preconfigured first index for each first click id of the user, the second click information corresponding to each first click id of the user is queried to form a second click information set , where, in the first index, the first click id is the key, and the second click id is the index value;

In the second click information set, based on the information of the promotion link and according to the preset first matching rule, it is determined whether there is second click information that matches the order item, and if so, the traffic source of the order is determined to be the matching second click information. The click information passes through the promotion page of the first click id corresponding to the first index.

The above-mentioned specific embodiments do not constitute a limitation on the protection scope of the present invention. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may occur depending on design requirements and other factors. Any modifications, equivalent replacements and improvements made within the spirit and principle of the present invention shall be included within the protection scope of the present invention.

Claims (12)

1. The method for determining the flow source of the order is characterized in that the method is used for determining whether the flow source of the order is a promotion page, a first click log is configured on the promotion page, first click information when a user clicks a link of the promotion page each time is recorded in the first click log, and the first click information comprises: when the first click id of clicking once and the user id of the user, a promotion link is configured in the promotion page, a second click log is configured on the promotion link, second click information of the user when clicking the promotion link each time is recorded in the second click log, and the second click information comprises: when the second click id of the click and the information of the promotion link are clicked, the method comprises the following steps:

in the first click log, inquiring all first click ids of the user according to the user id of the order;

in a second click log, based on a first index pre-configured for each first click id of the user, querying second click information corresponding to each first click id of the user to form a second click information set, wherein in the first index, the first click id is a key, and the second click id is an index value;

and determining whether second click information matched with the order commodity exists in the second click information set according to a preset first matching rule based on the information of the promotion link, and if so, determining that the flow source of the order is a promotion page of a first click id corresponding to the matched second click information through a first index.

2. The method of claim 1, wherein the first click information further comprises: when the address of the promotion page is clicked, the second click information further includes: before the user clicks the promotion link at the current time, clicking environment parameter information of the link of the promotion page at the latest time, and the address of the page where the promotion link is located;

the method further comprises the following steps:

after the user clicks the promotion link, determining a first click id of a link of a promotion page clicked last time before the user clicks the promotion link according to the click environment parameter information;

in the first click log, inquiring first click information according to the first click id so as to obtain the address of the link of the promotion page clicked last time before the user clicks the promotion link this time;

determining whether the address of the page where the promotion link clicked this time by the user is located is matched with the address of the link of the promotion page clicked last time before the promotion link clicked this time by the user;

and if the index value is matched with the first click id, taking the second click id of the user clicking the promotion link this time as an index value, and adding the first index of the first click id of the link which is clicked the promotion page the last time before the user clicks the promotion link this time.

3. The method of claim 2, wherein the second click information further comprises: the target page address of the promotion link, the target page is configured with other promotion links, and the method further comprises the following steps:

when the address of the page where the promotion link clicked this time by the user is determined to be not matched with the address of the link of the promotion page clicked last before the promotion link clicked this time by the user, inquiring second click information corresponding to a first click id in a second click log based on the first index of the first click id of the link of the promotion page clicked last time by the user before the promotion link clicked this time;

determining whether a target page address matched with the address of the page where the promotion link clicked this time by the user exists in all the target page addresses of the second click information obtained by inquiry;

and if the promotion link exists, adding a second click id of the link clicked by the user this time as an index value into a first index of a first click id of the link clicked by the user the latest time before the promotion link clicked by the user this time.

4. The method of claim 2, wherein the second click information further comprises: when the click time of the click is the click time of the click, and when the target page of the promotion link is the page of the promotion commodity, the information of the promotion link further comprises: a store id of the commodity;

the step of determining whether second click information matched with the order commodity exists or not according to a preset first matching rule based on the information of the promotion link in the second click information set comprises the following steps:

selecting second click information with the click time within a set time range from the second click information set;

and judging whether the shop id of each second click information is matched with the shop id of the order commodity one by one according to the sequence of the click time from near to far in all the selected second click information until the shop id of the second click information matched with the shop id of the order commodity is determined, and determining that the second click information is matched with the order commodity.

5. The method of any of claims 1-4, wherein the promotion link has a promotion identifier, the method further comprising:

and receiving the second click information sent by the client to record the second click information into a second click log, wherein the client monitors a page click event, and when determining that the page link with the promotion identifier is clicked, acquiring the clicked second click information and sending the clicked second click information.

6. The device for determining the flow source of the order is characterized in that the device is used for determining whether the flow source of the order is a promotion page, a first click log is configured on the promotion page, first click information when a user clicks a link of the promotion page each time is recorded in the first click log, and the first click information comprises: when the first click id of clicking once and the user id of the user, a promotion link is configured in the promotion page, a second click log is configured on the promotion link, second click information of the user when clicking the promotion link each time is recorded in the second click log, and the second click information comprises: when the second click id of the click and the information of the promotion link are clicked, the device comprises:

the first query module is used for querying all first click ids of the user according to the user id of the order in the first click log;

the second query module is used for querying second click information corresponding to each first click id of the user in a second click log on the basis of a first index preconfigured for each first click id of the user to form a second click information set, wherein the first click id is a key and the second click id is an index value in the first index;

and the judging module is used for determining whether second click information matched with the order commodity exists in the second click information set based on the information of the promotion link according to a preset first matching rule, and if so, determining that the flow source of the order is a promotion page of a first click id corresponding to the matched second click information through a first index.

7. The apparatus of claim 6, wherein the first click information further comprises: when the address of the promotion page is clicked, the second click information further includes: before the user clicks the promotion link at the current time, clicking environment parameter information of the link of the promotion page at the latest time, and the address of the page where the promotion link is located;

the device further comprises: the index generation module is used for determining the first click id of the link of the latest click promotion page before the user clicks the promotion link according to the click environment parameter information after the user clicks the promotion link;

in the first click log, inquiring first click information according to the first click id so as to obtain the address of the link of the promotion page clicked last time before the user clicks the promotion link this time;

determining whether the address of the page where the promotion link clicked this time by the user is located is matched with the address of the link of the promotion page clicked last time before the promotion link clicked this time by the user;

and if the index value is matched with the first click id, taking the second click id of the user clicking the promotion link this time as an index value, and adding the first index of the first click id of the link which is clicked the promotion page the last time before the user clicks the promotion link this time.

8. The apparatus of claim 7, wherein the second click information further comprises: the index generation module is further used for inquiring second click information corresponding to a first click id in a second click log based on a first index of the first click id of the link of the promotion page clicked last time before the promotion link is clicked this time by the user when the address of the page where the promotion link clicked this time by the user is determined to be not matched with the address of the link of the promotion page clicked last time before the promotion link is clicked this time by the user;

determining whether a target page address matched with the address of the page where the promotion link clicked this time by the user exists in all the target page addresses of the second click information obtained by inquiry;

and if the promotion link exists, adding a second click id of the link clicked by the user this time as an index value into a first index of a first click id of the link clicked by the user the latest time before the promotion link clicked by the user this time.

9. The apparatus of claim 7, wherein the second click information further comprises: when the click time of the click is the click time of the click, and when the target page of the promotion link is the page of the promotion commodity, the information of the promotion link further comprises: a store id of the commodity;

the judging module is further used for selecting second click information with the click time within a set time range in a second click information set;

and judging whether the shop id of each second click information is matched with the shop id of the order commodity one by one according to the sequence of the click time from near to far in all the selected second click information until the shop id of the second click information matched with the shop id of the order commodity is determined, and determining that the second click information is matched with the order commodity.

10. The apparatus of any of claims 6 to 9, wherein the promotion link has a promotion identifier, the apparatus further comprising: and the log module is used for receiving the second click information sent by the client so as to record the second click information into a second click log, wherein the client monitors a page click event, and when the click of the page link with the promotion identifier is determined, the second click information of the click is obtained and sent.

11. An electronic device for determining a flow source of an order, comprising:

one or more processors;

a storage device for storing one or more programs,

when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-5.

12. A computer-readable medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1-5.

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