CN111445813A - Application method of propaganda material - Google Patents
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- CN111445813A CN111445813A CN202010027919.5A CN202010027919A CN111445813A CN 111445813 A CN111445813 A CN 111445813A CN 202010027919 A CN202010027919 A CN 202010027919A CN 111445813 A CN111445813 A CN 111445813A
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F15/00—Boards, hoardings, pillars, or like structures for notices, placards, posters, or the like
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Abstract
The invention discloses a publicity application method, which comprises the following steps: arranging propaganda materials in a subway area; moving the propaganda materials to a competition field; separating the promotional items into a promotional display and a carrier; processing the promotional display; and adding a propaganda display part to the bearing part to form a new propaganda product. By adopting the scheme, the propaganda materials are moved from the subway area to the competition field, so that one propaganda material can play a role in two different occasions and is suitable for the propaganda period and the competition period respectively, the versatility of advertisements is improved, the propaganda material can flexibly appear in the competition field, the propaganda material is separated into the propaganda showing part and the bearing part after being used, the waste is avoided, the propaganda showing part is additionally arranged on the bearing part to form a new propaganda material, and the propaganda material can be recycled, and the market application value is very high.
Description
Technical Field
The invention relates to application of propaganda materials, in particular to a method for applying the propaganda materials.
Background
The inventor uses a Beijing subway No. 15 line six-crossing station as a line down-regulation research site from a primary school, obtains opinions and suggestions of Beijing masses on a winter and ao culture propagation mode through social investigation, continues the social investigation by using a Beijing subway No. 10 line Suogong station as a line down-regulation research site in the Chinese school, selects a research mode combining online and offline based on a network questionnaire, inputs the designed questionnaire problem to a questionnaire star website, and generates a two-dimensional code of the questionnaire. On one hand, on-line questionnaire is issued on the network; on the other hand, the investigator holds the two-dimension code to Beijing subway to invite the passenger to scan the code to fill in the questionnaire and perform related access. The online and offline synchronous investigation can ensure that the distribution of the testees is wider and more scientific, the first and most real citizen opinions and suggestions can be collected, and the investigation data and the suggestions are more real and credible. The inventor finds that the necessary propaganda materials for subway propaganda related to winter and Australian culture are not available at present in the periphery of the subway or the subway in social investigation, and the conventional subway advertisement can only be fixedly used, so that waste is caused.
Accordingly, the prior art is deficient and needs improvement.
Disclosure of Invention
The invention provides a novel application method of propaganda materials, which aims to solve the technical problems that: how to change advertisement content easily improves the versatility of advertisement, lets the propaganda article can appear in the field in a flexible way, avoids extravagant, and recycle etc. in addition.
The technical scheme of the invention is as follows:
a promotional material application method comprising the steps of:
arranging propaganda materials in a subway area;
moving the propaganda materials to a competition field;
separating the promotional items into a promotional display and a carrier;
processing the promotional display;
and adding a propaganda display part to the bearing part to form a new propaganda product.
Preferably, the subway region comprises the periphery of a subway, a subway station and a subway station.
Preferably, the step of arranging the propaganda materials in the subway area comprises sleeving or hanging the propaganda materials in the subway area.
Preferably, the moving of the promotional items to the playing field comprises sleeving or hanging the promotional items on the playing field.
Preferably, the propaganda materials are sleeved or hung on a guardrail or a seat of the competition field.
Preferably, the separation of the promotional object into a promotional display and a carrier comprises peeling or separating or removing the promotional display in or on the carrier.
Preferably, the handling of the promotional display comprises displaying the promotional display and forming the promotional display into individual packages.
Preferably, the processing of the promotional display further comprises disposing the promotional display on or in a carrier.
Preferably, processing the promotional display further comprises laying a plurality of the promotional displays as a whole as a wall.
Preferably, the step of transferring the promotional items to the playing field comprises transferring all or part of the promotional items to at least one playing field.
By adopting the scheme, the propaganda materials are moved from the subway area to the competition field, so that one propaganda material can play a role in two different occasions and is suitable for the propaganda period and the competition period respectively, the versatility of advertisements is improved, the propaganda material can flexibly appear in the competition field, the propaganda material is separated into the propaganda showing part and the bearing part after being used, the waste is avoided, the propaganda showing part is additionally arranged on the bearing part to form a new propaganda material, and the propaganda material can be recycled, and the market application value is very high.
Drawings
FIG. 1 is a schematic flow diagram of one embodiment of the present invention;
FIG. 2 is a schematic flow chart of another embodiment of the present invention;
FIG. 3 is a schematic flow chart of another embodiment of the present invention;
fig. 4 is a schematic flow chart of another embodiment of the present invention.
Detailed Description
In order to facilitate an understanding of the invention, the invention is described in more detail below with reference to the accompanying drawings and specific examples. This invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. It will be understood that when an element is referred to as being "secured to" another element, it can be directly on the other element or intervening elements may also be present. When an element is referred to as being "connected" to another element, it can be directly connected to the other element or intervening elements may also be present.
Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. The terminology used in the description of the invention herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used herein, the term "and/or" includes any and all combinations of one or more of the associated listed items.
As shown in fig. 1, an embodiment of the present invention is a method for applying a promotional material, which includes the steps of: arranging propaganda materials in a subway area; moving the propaganda materials to a competition field; separating the promotional items into a promotional display and a carrier; processing the promotional display; and adding a propaganda display part to the bearing part to form a new propaganda product. By adopting the scheme, the propaganda materials are moved from the subway area to the competition field, so that one propaganda material can play a role in two different occasions and is suitable for the propaganda period and the competition period respectively, the versatility of advertisements is improved, the propaganda material can flexibly appear in the competition field, the propaganda material is separated into the propaganda showing part and the bearing part after being used, the waste is avoided, the propaganda showing part is additionally arranged on the bearing part to form a new propaganda material, and the propaganda material can be recycled, and the market application value is very high.
Preferably, the subway region comprises the periphery of a subway, a subway station and a subway station. For example, the periphery of the subway station is an area with a radius of 200 to 500 meters, which is centered on the entrance and exit of the subway station. Preferably, propaganda materials are arranged on the subway, the subway station and/or the periphery of the subway station; that is, in an early stage that has not yet been started, publicity materials can be set on the subway, the subway station, and the periphery of the subway station. The inventor finds out in the previous research that the proportion of all respondents paying attention to subway advertisements is nearly nine percent, and only about 10 percent of passengers do not pay attention to subway advertisements; therefore, the method for carrying out the culture propaganda of the winter-ao culture in the subway area is beneficial to the public to know Beijing, and the social attention is greatly improved. The inventor's earlier research shows that the social effect research result of the subject trains such as NBA special train and Yinyang special train which are opened in Beijing subway shows that the coverage of the subject special train is high, about 40% of the visitors take subway trains with different subjects, and most of the visitors give positive evaluation to the subject train. Therefore, the propaganda materials are arranged on the subway, or the propaganda materials are arranged at the subway station, or the propaganda materials are arranged at the periphery of the subway station, so that a better propagation effect can be achieved.
Arranging propaganda materials in a subway area; preferably, the step of arranging the propaganda materials in the subway area comprises sleeving or hanging the propaganda materials in the subway area. Preferably, the placement density of the propaganda materials is set according to the passenger flow density in the subway region. Or the throwing positions of the propaganda materials are distributed and arranged in the subway area according to the positions. Especially for use at guard rails spaced in line. Preferably, the propaganda materials are sleeved on seats and/or guardrails or other positions of the subway region; namely, the propaganda materials are sleeved on seats of the subway and/or the propaganda materials are sleeved on the subway station and guardrails around the subway station. Therefore, effective setting of the propaganda materials relative to the subway area can be realized, and ways for people to contact and know are increased.
In each embodiment of the invention, the propaganda material comprises a main body structure, a first telescopic structure, a second telescopic structure, a movable display piece and a plurality of flexible identification pieces; the main body structure is in an inverted U shape, a sleeve vacancy is formed in the hollow main body structure, the lower portion of the sleeve vacancy is vacant, a flexible top is arranged above the main body structure, and a first supporting piece and a second supporting piece are respectively arranged below two inner sides of the flexible top; the first telescopic structure and the second telescopic structure are respectively arranged at two ends of the main body structure and respectively form telescopic positions with the main body structure; at least one side face of the main body structure is provided with a transparent display sleeve, a display surface is formed on the side face, away from the main body structure, of the transparent display sleeve, a display area is formed between the transparent display sleeve and the main body structure, and an opening communicated with the display area is formed above the transparent display sleeve; the movable display piece is movably arranged in the display area through the opening; each flexible identification member is respectively arranged on the first telescopic structure and the second telescopic structure. Therefore, the movable display part and the flexible identification part of the propaganda material can be easily replaced, the movable display part and the flexible identification part can be easily detached and replaced, other structures such as a main body structure are avoided being wasted, and the propaganda material can be sleeved on a guardrail or a seat or other positions and can be hung for use due to the design of the first supporting part and the second supporting part; the first telescopic structure and the second telescopic structure are designed, so that the propaganda material can have certain adaptability in length, can be used in a lengthening mode, and accordingly the versatility of advertisements is improved.
In order to facilitate the sheathing of the guard rail or seat or other location, the main structure is in the shape of an inverted U, whereby quick sheathing and quick removal or replacement can be achieved, preferably with the bottom of the U being loose and loose or tight after installation. Preferably, the two arms of the U-shape are made of a flexible material such as cloth, thereby achieving a good storage effect. Preferably, the two arms of the U-shape are further provided with a support body for bracing the main structure in use to achieve a certain shape so as to avoid affecting the complete display of the movable display member in the display area.
Preferably, each of the flexible identification members is respectively disposed on the first telescopic structure and the second telescopic structure. In order to realize the distribution function, preferably, each of the flexible identification members is respectively adhered to the first telescopic structure and the second telescopic structure through a non-setting adhesive layer. A better dispensing result is achieved in that the user can tear off one or more flexible identification elements, such as sticker, which is particularly suitable for young children or young adults, such as for example, on the face or hands or on clothing, etc. The flexible identification pieces are various in variety and easy to replace; after finishing, the product can be made into souvenir. It can be understood that the propaganda material is not only suitable for but also suitable for other propaganda activities, and only the flexible identification part needs to be changed into other propaganda identification parts, and the display content of the activity display part is changed into other propaganda content. The main body structure is hollow, a sleeve vacancy is formed, and the lower part of the sleeve vacancy is vacant, so that the main body structure can be conveniently sleeved on a guardrail or a seat or other positions; the top of the main body structure is provided with a flexible top, a first supporting piece and a second supporting piece are arranged below two inner sides of the flexible top respectively, the main body structure can be sleeved on different structures within a certain thickness range through the flexible top, and the propaganda materials can be sleeved on a guardrail or a seat or other positions and can be hung for use due to the design of the first supporting piece and the second supporting piece.
In order to facilitate the convenience and timeliness of use, preferably, the flexible top is provided with a first identification portion, a flexible display portion and a second identification portion. Preferably, the first identification portion and the second identification portion are arranged identically. Preferably, the first identification part and the second identification part are respectively provided with a direction indication arrow, and the flexible display part is provided with prompt characters, so that effective guide of competition time and competition positions can be realized. Preferably, the first identification portion and the second identification portion are two-dimensional code layers or two-dimensional code layers printed or pasted on the two-dimensional code layers, or the first identification portion and the second identification portion respectively comprise two-dimensional code layers or two-dimensional code layers printed or pasted on the two-dimensional code layers, and the two-dimensional codes on the two-dimensional code layers are used for providing link websites, for example, as survey questionnaire two-dimensional codes, satisfaction survey, demand survey, knowledge link, course link or fruit link, and the like, and are very convenient and practical. Preferably, the flexible display part is used for displaying advertising slogans or cultural cases or advertisements. The flexible display portion is often made relatively long and is therefore made of cloth or flexible plastic as much as possible for storage. Preferably, one of the first identification part and the second identification part is a two-dimensional code for providing a VR experience website of the woolly game item. Therefore, a multi-theme, multi-frequency and multi-experience winter and Australian theme culture propagation innovation mode can be realized, the theme decoration attracts eyeballs, the participation degree is improved by the theme experience and the culture activity, and the winter and Australian culture meeting participating in the whole society and the Beijing is created.
Preferably, the first telescopic structure and the second telescopic structure are respectively arranged at two ends of the main body structure and respectively form telescopic positions with the main body structure, and the telescopic positions are designed to have certain adaptability in length and can be used in a lengthened mode, so that the versatility of the advertisement is improved, and the advertisement is not limited to an application structure such as a guardrail with fixed length. In order to facilitate the increase of the elasticity applied in terms of length, it is preferable that the first and second telescopic structures are both elastic structures. Preferably, the first and second telescopic structures each have a rubber layer. Therefore, a certain stretching effect can be realized in the aspect of length, and the applicability of the propaganda material is enhanced. In order to improve the convenience of use and facilitate force application, preferably, the end part of the first telescopic structure far away from the main body structure is provided with a third supporting piece, and the end part of the second telescopic structure far away from the main body structure is provided with a fourth supporting piece. Preferably, the number of the third supporting members is one pair, and the number of the fourth supporting members is also one pair. Therefore, the first telescopic structure and the second telescopic structure can be pulled away quickly, the effect of stabilizing the overall appearance under certain stress is achieved after the first telescopic structure and the second telescopic structure are sleeved, and the clamping effect on the installation position with certain thickness can be achieved.
In order to facilitate the overall stable installation effect of the main body structure, preferably, the inner side of the main body structure is provided with a magnetic connecting component, and the magnetic connecting component comprises a first magnetic connecting piece and a second magnetic connecting piece which are respectively arranged on the two inner walls of the main body structure and are matched with each other. After the sleeving is completed, the magnetic connection can be realized by approaching the first magnetic connecting piece and the second magnetic connecting piece, so that the two inner walls of the main body structure are close to each other, and the whole sleeving of the main body structure is more stable. Preferably, the number of the magnetic connection assemblies is multiple, and preferably, the multiple magnetic connection assemblies are uniformly distributed. Preferably, the first magnetic connector and the second magnetic connector both comprise an open type protective sleeve made of flexible rubber or flexible plastic.
Preferably, at least one side surface of the main body structure is provided with a transparent display sleeve, a display surface is formed on the side surface of the transparent display sleeve, which is away from the main body structure, a display area is formed between the transparent display sleeve and the main body structure, and an opening communicated with the display area is arranged above the transparent display sleeve; this makes it possible to provide a certain degree of protection for the intermediate movable display element, so that the movable display element can be used further after use, for example after completion. The movable display piece is movably arranged in the display area through the opening, and can be placed into the display area through the opening and taken out of the display area through the opening; in order to realize double-sided display, preferably, the transparent display sleeve comprises a first transparent display sleeve and a second transparent display sleeve which are separately arranged; the main body structure is provided with two opposite side surfaces, wherein one side surface is provided with the first transparent display sleeve and forms a first display area together with the first transparent display sleeve, and the other side surface is provided with the second transparent display sleeve and forms a second display area together with the second transparent display sleeve; a first display area opening communicated with the first display area is arranged above the first transparent display sleeve, and a second display area opening communicated with the second display area is arranged above the second transparent display sleeve; the movable display piece comprises a first movable display piece and a second movable display piece which are arranged in a separated mode, the first movable display piece is movably arranged in the first display area through a first display area opening, and the second movable display piece is movably arranged in the second display area through a second display area opening. Therefore, the effect that two opposite side surfaces of the main body structure are displayed at the same time can be achieved, and the multifunctional chair is suitable for being placed in a guardrail or a seat in the middle.
In order to facilitate independent use of the promotional object, it is preferable that the promotional object further comprises a support structure disposed in the empty space and connected to the first support member and the second support member, respectively. The support structure is used for providing a certain supporting function when the propaganda material or the main body structure of the propaganda material is not sleeved or hung, so that the propaganda material or the main body structure of the propaganda material can be independently vertically arranged on the ground for use.
Moving the propaganda materials to a competition field; can be carried over or transported over, and in short, the reuse in different periods is realized. Preferably, when the promotional material is moved to the competition field, an event indication mark is further added to the promotional material, for example, the event indication mark is used for indicating the competition course or the competition field position; preferably, the step of transferring the promotional items to the playing field includes transferring the promotional items from a subway area to the playing field, the step of transferring the promotional items from one playing field to another playing field, and the step of transferring the promotional items from the playing field to another playing field. Preferably, at least part of the promotional material is moved to the playing field. Preferably, the moving of the promotional items to the playing field comprises sleeving or hanging the promotional items on the playing field. That is, a promotional material application method, comprising the steps of: arranging propaganda materials in a subway area; sleeving or hanging the propaganda material on the competition field; separating the promotional items into a promotional display and a carrier; processing the promotional display; and adding a propaganda display part to the bearing part to form a new propaganda product. Other embodiments are analogized and will not be described in detail below. Preferably, the propaganda materials are sleeved or hung on a guardrail or a seat of the competition field. That is, moving the promotional items to the playing field includes sleeving or hanging the promotional items on the guardrails or seats of the playing field. Preferably, the step of transferring the promotional items to the playing field comprises transferring all or part of the promotional items to at least one playing field. It is worth pointing out that there are a plurality of competition fields, and the propaganda material has a lot, and during the competition, can keep some propaganda material on the subway or at the subway station, moves some propaganda material to a plurality of competition fields, has done a propaganda material and can play a role in two different occasions, is suitable for in propaganda period and competition period respectively, has improved the multiple use of advertisement, lets the propaganda material can appear in the competition field in a flexible way. It is worth pointing out that as the competition gradually tends to the end, a large number of publicity products can be intensively transported to some competition fields, the advantages of being dense are achieved, the publicity products are dense in the later period, and therefore a large number of reutilization can be achieved.
Separating the promotional items into a promotional display and a carrier; that is to say, the propaganda material is designed with consideration of recycling after the event, so that waste is avoided, and green winter is realized as much as possible. Preferably, the separation of the promotional object into a promotional display and a carrier comprises peeling or separating or removing the promotional display in or on the carrier. That is, the separation of the promotional material into a promotional display and a carrier comprises peeling off the promotional display in or on the carrier, or separating the promotional display in or on the carrier, or removing the promotional display in or on the carrier; the effect of the separation of the promotional display and the carrier can thereby be achieved. The propaganda showing piece is the part of the propaganda material related to the related content, and the bearing piece is the part of the propaganda material without any related content. The two parts are strictly divided during production and manufacturing, and then are respectively processed and reused after being used, so that resources are saved, and waste is avoided. Preferably, the promotional display is made of renewable materials or the promotional display is made of degradable materials. Preferably, the propaganda and display piece is made of paper materials.
Processing the promotional display; at this time, the cultural significance and the historical significance of the diamond are discovered as much as possible, the diamond is not used as glass as much as possible, and the diamond is treated as waste only when the diamond is not practical. Preferably, the handling of the promotional display comprises displaying the promotional display and forming the promotional display into individual packages. Preferably, as shown in fig. 2, a method for applying a promotional material, comprises the steps of: arranging propaganda materials in a subway area; moving the propaganda materials to a competition field; separating the promotional items into a promotional display and a carrier; displaying the propaganda display piece; and adding a propaganda display part to the bearing part to form a new propaganda product. Preferably, the displaying of the propaganda showing piece comprises the step of sending the propaganda showing piece to each exhibition hall or private museum for collection and display. Preferably, as shown in fig. 3, a method for applying a promotional material, comprises the steps of: arranging propaganda materials in a subway area; moving the propaganda materials to a competition field; separating the promotional items into a promotional display and a carrier; making the propaganda and display piece into an individual package body; and adding a propaganda display part to the bearing part to form a new propaganda product. Preferably, the propaganda and display piece is made into an independent packaging body, such as a photo frame, a postcard, a packaging structure, a billboard or a shell, and can be repeatedly utilized, particularly made into various souvenirs, so that the requirement of people on the commemorative significance can be met, and the waste can be avoided. Preferably, the processing of the promotional display further comprises disposing the promotional display on or in a carrier. Preferably, as shown in fig. 4, a method for applying a promotional material, comprises the steps of: arranging propaganda materials in a subway area; moving the propaganda materials to a competition field; separating the promotional items into a promotional display and a carrier; the propaganda and display piece is made into an individual package body, and the propaganda and display piece is arranged on a carrier or is contained in the carrier; and adding a propaganda display part to the bearing part to form a new propaganda product. Preferably, the propaganda and display piece is arranged on a carrier, and the propaganda and display piece is arranged on furniture or a plate or a brick body; preferably, the receiving of the promotional display in a carrier comprises overmolding the promotional display or the promotional display is received in a bottle or jar. Preferably, processing the promotional display further comprises laying a plurality of the promotional displays as a whole as a wall. This is also a very good way of handling and is much more valuable than graffiti. Waste utilization is achieved as much as possible, and waste is avoided.
And finally, adding a propaganda display part to the bearing part to form a new propaganda product. Preferably, the bearing part is cleaned and then additionally provided with a propaganda and display part to form a new propaganda material. The bearing part is matched with a new propaganda display part, so that a new propaganda effect can be achieved, and the novel propaganda display part can be used for full-fortune meetings, summer Olympic meetings, sub-fortune meetings, exhibitions and the like; that is, the invention is not only limited to, but also suitable for various occasions or requirements needing propaganda and display, but is a subject item from primary school research to middle school, and subway propaganda culture also plays an important role in shaping national images of China.
Furthermore, the embodiment of the invention also comprises a propaganda material application method formed by mutually combining the technical characteristics of the embodiments, the propaganda material is moved from a subway region to a competition field, so that one propaganda material can play a role in two different occasions and is suitable for the propaganda period and the competition period respectively, the versatility of advertisements is improved, the propaganda material can flexibly appear in the competition field, the propaganda material is separated into a propaganda showing piece and a bearing piece after being used up, the waste is avoided, the bearing piece is additionally provided with the propaganda showing piece to form a new propaganda material, and the propaganda material application method has high market application value.
The technical features mentioned above are combined with each other to form various embodiments which are not listed above, and all of them are regarded as the scope of the present invention described in the specification; also, modifications and variations may be suggested to those skilled in the art in light of the above teachings, and it is intended to cover all such modifications and variations as fall within the true spirit and scope of the invention as defined by the appended claims.
Claims (10)
1. A method for applying promotional items, comprising the steps of:
arranging propaganda materials in a subway area;
moving the propaganda materials to a competition field;
separating the promotional items into a promotional display and a carrier;
processing the promotional display;
and adding a propaganda display part to the bearing part to form a new propaganda product.
2. The method for applying the promotional object according to claim 1 wherein said subway section comprises a subway, a subway station and the periphery of a subway station.
3. The method for applying the promotional material according to claim 2, wherein the step of setting the promotional material in the subway area comprises the step of sleeving or hanging the promotional material in the subway area.
4. The method of claim 1, wherein moving the promotional item to the playing field comprises nesting or hanging the promotional item on the playing field.
5. The method for applying promotional items according to claim 4 wherein said promotional items are placed on a railing or a seat of a field.
6. The method of claim 1 wherein separating the promotional item into a promotional display and a carrier comprises peeling or separating or removing the promotional display in or on the carrier.
7. The method of claim 1 wherein processing the promotional display comprises displaying the promotional display and forming the promotional display into a single package.
8. The method of claim 7, wherein processing the promotional display further comprises disposing the promotional display on or in a carrier.
9. The method of claim 7, wherein processing the promotional display further comprises laying a plurality of the promotional displays together as a wall.
10. The method of any of claims 1 to 9, wherein transferring the promotional item to a playing field comprises transferring all or a portion of the promotional item to at least one playing field.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010027919.5A CN111445813A (en) | 2020-01-10 | 2020-01-10 | Application method of propaganda material |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010027919.5A CN111445813A (en) | 2020-01-10 | 2020-01-10 | Application method of propaganda material |
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| CN111445813A true CN111445813A (en) | 2020-07-24 |
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| CN202010027919.5A Pending CN111445813A (en) | 2020-01-10 | 2020-01-10 | Application method of propaganda material |
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Application publication date: 20200724 |