CN111008874B - Technology trend prediction method, system and storage medium - Google Patents
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Abstract
The invention relates to a technical trend prediction method and a technical trend prediction system, wherein the method comprises the following steps: confirming the technical field to be predicted; selecting a leading enterprise belonging to the technical field and product information of each time stage of the leading enterprise; selecting keywords in the product information to establish a word stock; selecting an online community belonging to the technical field and comment information of all users in the online community; processing is carried out according to the comment information and the word stock, and the association degree of keywords in the word stock and the comment information of the user and the early-late degree of the appearance time are obtained; obtaining a lead degree corresponding to the user according to the association degree and the early-late degree, and determining a lead user from the users according to the lead degree; and acquiring comment information of the leading user, and analyzing the comment information to predict the technical development trend. The invention finds out the leading user through comparing the comments of the user with the historical technical development trend of the product, and the latest dynamics of the leading user are mined and generalized, so that the technical development trend can be accurately and effectively obtained.
Description
Technical Field
The present invention relates to the technical field of technical trend prediction, and in particular, to a technical trend prediction method, a system and a storage medium.
Background
The technical trend prediction is to infer and judge the future development trend and level of things through scientific methods and logical reasoning according to the past and present information of the prediction object, and the technical trend is predicted to improve the competitiveness of enterprises and the satisfaction of consumers.
The lead user is the customer who adopts an innovation early in its lifecycle. The strong demand of leading users will become a general market demand in the near future. The leading user has two basic features: the demand of the leading user is leading to the common user; the leading users have strong innovative incentives and higher expected benefits. The dynamic state of the leading user is an important index reflecting the technical trend, and in the prior art, the identification and dynamic acquisition of the leading user are basically carried out by adopting a manual investigation and screening mode, so that the efficiency is low, the obtained result is not representative, and the accurate prediction of the technical trend is difficult to realize.
Disclosure of Invention
Aiming at the problems in the prior art, the invention aims to provide a technical trend prediction method, a technical trend prediction system and a storage medium, which can efficiently and accurately select a leading user and acquire a representative technical trend prediction result according to the dynamic state of the leading user.
In order to achieve the above object, the present invention discloses a technical trend prediction method, comprising:
confirming the technical field to be predicted;
selecting a leading enterprise belonging to the technical field and product information of products at each time stage of the leading enterprise;
selecting keywords in the product information to establish a word stock;
selecting an online community belonging to the technical field and comment information of all users in the online community;
processing according to the comment information and the word stock to obtain the association degree of keywords in the word stock and the comment information of the user and the early and late degree of appearance time;
obtaining a lead degree corresponding to the user according to the association degree and the early-late degree, and determining a lead user from the users according to the lead degree;
and acquiring comment information of the leading user, and analyzing the comment information to predict the technical development trend.
Further, the selecting the leading enterprise belonging to the technical field and the product information of the products of each time stage of the leading enterprise includes:
obtaining product information of products disclosed by the leading enterprises in each time stage based on a crawler method, and extracting attribute features of each product by using a keyword extraction method supervised by a support vector machine to obtain the keywords;
the product information at least comprises one or more of the following: product name, release time, product characteristics, product advantages, and product performance;
the selecting the online communities belonging to the technical field and comment information of all users in the online communities comprises the following steps:
acquiring the comment information based on a crawler method; the comment information includes at least: comment content, and corresponding comment time and user account.
Further, the processing according to the comment information and the word stock to obtain the association degree of the keywords in the word stock and the comment information of the user and the early-late degree of the appearance time includes:
step one: performing one-to-one comparison on the keywords in the word stock and the comment contents by adopting a natural language processing method to obtain a correlation degree matrix reflecting the correlation degree;
step two: and comparing the appearance time of the keywords in the word stock with the comment time of the comment information to obtain an early-late degree matrix reflecting that the appearance time of each comment content is earlier than the appearance time of each keyword.
Further, in the first step, the association degree matrix is:
wherein i represents an ith keyword in the word stock, and j represents a jth comment content;
in the second step, the early-late degree matrix is:
wherein, the elements in the early-late degree matrix are expressed as: t is t ij Log d, d is the number of days.
Further, the obtaining the lead degree corresponding to the user according to the association degree and the early-late degree, and determining the lead user from the users according to the lead degree includes:
the lead degree calculation formula is as follows:
wherein Y represents the lead degree, h ij Elements, t, representing the correlation degree matrix ij Elements representing the early and late degree matrix.
Further, the obtaining the comment information of the leading user, analyzing the comment information to predict the technical development trend, includes:
acquiring the latest comment content published by the leading user;
and obtaining comment keywords in the comment content, and merging and eliminating the redundant keywords.
The invention also discloses a technical trend prediction system, which comprises:
the information acquisition module is used for:
confirming the technical field to be predicted; selecting a leading enterprise belonging to the technical field and product information of products at each time stage of the leading enterprise; selecting keywords in the product information to establish a word stock; selecting an online community belonging to the technical field and comment information of all users in the online community;
the calculation and analysis module is used for:
processing according to the comment information and the word stock to obtain the association degree of keywords in the word stock and the comment information of the user and the early and late degree of appearance time; obtaining a lead degree corresponding to the user according to the association degree and the early-late degree, and determining a lead user from the users according to the lead degree;
and the result processing module is used for acquiring comment information of the leading user and analyzing the comment information to predict the technical development trend.
Further, the information acquisition module is specifically configured to:
obtaining product information of products disclosed by the leading enterprises in each time stage based on a crawler method, and extracting attribute features of each product by using a keyword extraction method supervised by a support vector machine to obtain the keywords;
the product information at least comprises one or more of the following: product name, release time, product characteristics, product advantages, and product performance;
acquiring the comment information based on a crawler method;
the comment information includes at least: comment content, and corresponding comment time and user account.
Further, the computational analysis module comprises:
the first computing unit is used for performing one-to-one comparison on each keyword in the word stock and each comment content by adopting a natural language processing method to obtain a correlation degree matrix reflecting the correlation degree;
and the second calculation unit is used for comparing the appearance time of the keywords in the word stock with the comment time of the comment information to obtain an early-late degree matrix reflecting that the appearance time of each comment content is earlier than the appearance time of each keyword.
Further, the association degree matrix is:
wherein i represents an ith keyword in the word stock, and j represents a jth comment content;
the early-late degree matrix is as follows:
wherein, the element t in the early and late degree matrix ij Expressed as: t is t ij Log d, d is the number of days.
Further, the computational analysis module further comprises: the comprehensive calculation unit is configured to obtain a lead degree corresponding to the user according to the association degree and the early-late degree, and determine a lead user from the users according to the lead degree, where the comprehensive calculation unit includes:
the lead degree calculation formula is as follows:
wherein Y represents the lead degree, h ij Elements, t, representing the correlation degree matrix ij Elements representing the early and late degree matrix.
Further, the result processing module includes:
the first processing unit is used for acquiring comment contents which are newly released by the leading user;
and the second processing unit is used for acquiring comment keywords in the comment content, and merging and eliminating the redundant keywords.
The present invention also discloses a computer readable storage medium having instructions stored therein, which when run on a computer, cause the computer to perform comprising:
the technical trend prediction method as described in each of the above embodiments.
The invention has at least the following beneficial effects:
according to the method for predicting the technical trend, the advanced user is found out through comparison of the comment information of the user and the historical technical development trend of the advanced enterprise product, and the latest dynamics of the advanced user are mined and generalized, so that the technical development trend can be accurately and effectively obtained, and the problems that the technical trend is difficult to predict and user innovation is ignored are solved.
Additional features and advantages of the invention will be set forth in the detailed description which follows.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention, illustrate and explain the invention and are not to be construed as limiting the invention.
In the drawings:
FIG. 1 is a flowchart of a method for predicting technical trends according to an embodiment of the present invention;
fig. 2 is a block diagram of a technical trend prediction system according to an embodiment of the present invention.
Detailed Description
The following describes the detailed implementation of the embodiments of the present invention with reference to the drawings. It should be understood that the detailed description and specific examples, while indicating and illustrating the invention, are not intended to limit the invention.
As shown in fig. 1, the invention discloses a technical trend prediction method, which specifically comprises the following steps:
(1) The technical field to be predicted is confirmed, and the technical field which can be divided by a method/rule can be adopted, for example, the technical field specified by an International Patent Classification (IPC) is used as the field to be selected, and the confirmed technical field with the prediction has a corresponding classification number, so that the management is convenient.
(2) And selecting a leading enterprise belonging to the technical field and product information of products at each time stage of the leading enterprise. Compared with the common enterprises, the products issued by the leading enterprises can reflect the trend of the technical development to a certain extent, and the products can be selected according to the business conditions of the enterprises as the standard by adopting the preferred embodiment of the invention.
(3) And selecting keywords in the product information to establish a word stock. Preferably, the statistical process of the selected product of the lead enterprise needs to use a crawler technology, and product information released in each stage of the product is obtained from homepages and annual reports of the lead enterprise, wherein the product information at least comprises one or more of the following: product name, release time, product characteristics, product advantages and product performance, and extracting attribute characteristics corresponding to each product by using a keyword extraction algorithm supervised by a support vector machine to obtain keywords.
(4) And selecting an online community belonging to the technical field and comment information of all users in the online community. Preferably, the enterprise operation online community and the user self-built online community in the selected field are selected, and the interference effect of the enterprise on user innovation is reduced.
(5) And processing according to the comment information and the word stock to obtain the association degree of the keywords in the word stock and the comment information of the user and the early and late degree of the appearance time. Preferably, a data processing model can be built, the model is trained by a natural language processing method, a word stock reflecting the technical development trend and user comments (comment information) can be imported into the model, and the leading user can be found out through processing modes such as calculation, comparison and the like.
(6) And obtaining the lead degree corresponding to the user according to the association degree and the early-late degree, and determining a lead user from the users according to the lead degree. The association degree reflects the accuracy characteristics of the users on the product or technology prediction, the early and late degrees reflect the foresight and foresight characteristics of the users, the higher the characteristics are, the more obvious the corresponding users are, and the higher the lead degree of the corresponding users is, so that the users with the lead degree higher or more than a certain standard can be selected as the lead users.
(7) And acquiring comment information of the leading user, and analyzing the comment information to predict the technical development trend. In order to ensure the accuracy of prediction, comment information released by the leading user in the latest time can be acquired, and in addition, the latest comment information of the leading user can be acquired in real time to modify/supplement/increase the previous prediction result, so that the prediction result can be advanced from time to time.
In some embodiments of the present invention, the selecting the lead enterprise belonging to the technical field and the product information of the products of each time period of the lead enterprise specifically includes:
obtaining product information of products disclosed by the leading enterprise at each time stage based on a crawler method, and extracting attribute features of each product by using a keyword extraction method supervised by a support vector machine to obtain the keywords
In some embodiments of the present invention, the selecting the online community belonging to the technical field and comment information of all users in the online community specifically includes:
the assessment information is obtained based on a crawler method, wherein the assessment information at least comprises: comment content, corresponding comment time and user account number may further include: including online community name, comment time, endorsement number, forwarding number, etc. Preferably, the method and the system can also use the heat/attention degree reflected in the comment information to divide the weight for calculating the lead degree, and users corresponding to the comment information with the heat/attention degree have higher weight, and the comment information of the users with the higher weight is preferentially adopted under the condition of limited calculation resources or conflict of the comment information.
It should be noted that, the crawler method mentioned in each embodiment of the present invention is a data processing method commonly used in the field of computer networks, and the principles and processes of the present invention are not repeated.
In some embodiments of the present invention, the processing according to the comment information and the word stock, to obtain the association degree and the early-late degree of the appearance time of the keyword in the word stock and the comment information of the user, specifically includes:
step one: performing one-to-one comparison on the keywords in the word stock and the comment contents by adopting a natural language processing method to obtain a correlation degree matrix reflecting the correlation degree;
in the first step, the association degree matrix is:
wherein i represents the ith keyword in the word stock, and j represents the jth comment content.
Step two: and comparing the appearance time of the keywords in the word stock with the comment time of the comment information to obtain an early-late degree matrix reflecting that the appearance time of each comment content is earlier than the appearance time of each keyword.
In the second step, the early-late degree matrix is:
wherein, the elements in the early-late degree matrix are expressed as: t is t ij Log d, d is the number of days.
Finally, the obtaining the lead degree corresponding to the user according to the association degree and the early-late degree, and determining the lead user from the users according to the lead degree includes:
the lead degree calculation formula is as follows:
wherein Y represents the lead degree, h ij Elements, t, representing the correlation degree matrix ij Elements representing the early and late degree matrix.
In some embodiments of the present invention, the obtaining comment information of the lead user, and analyzing the comment information to predict a technical development trend, includes:
acquiring the latest comment content published by the leading user;
and obtaining comment keywords in the comment content, and merging and eliminating the redundant keywords.
As shown in fig. 2, the present invention also discloses a technical trend prediction system, which includes:
the information acquisition module is used for: confirming the technical field to be predicted; selecting a leading enterprise belonging to the technical field and product information of products at each time stage of the leading enterprise; selecting keywords in the product information to establish a word stock; selecting an online community belonging to the technical field and comment information of all users in the online community;
the calculation and analysis module is used for: processing according to the comment information and the word stock to obtain the association degree of keywords in the word stock and the comment information of the user and the early and late degree of appearance time; obtaining a lead degree corresponding to the user according to the association degree and the early-late degree, and determining a lead user from the users according to the lead degree;
and the result processing module is used for acquiring comment information of the leading user and analyzing the comment information to predict the technical development trend.
In some embodiments of the present invention, the information acquisition module is specifically configured to: obtaining product information of products disclosed by the leading enterprises in each time stage based on a crawler method, and extracting attribute features of each product by using a keyword extraction method supervised by a support vector machine to obtain the keywords; the product information at least comprises one or more of the following: product name, release time, product characteristics, product advantages, and product performance; and acquiring the comment information based on a crawler method. The comment information includes at least: comment content, and corresponding comment time and user account.
In some embodiments of the invention, the computational analysis module comprises:
the first computing unit is used for performing one-to-one comparison on each keyword in the word stock and each comment content by adopting a natural language processing method to obtain a correlation degree matrix reflecting the correlation degree;
and the second calculation unit is used for comparing the appearance time of the keywords in the word stock with the comment time of the comment information to obtain an early-late degree matrix reflecting that the appearance time of each comment content is earlier than the appearance time of each keyword.
In some embodiments of the present invention, the association degree matrix is:
wherein i represents an ith keyword in the word stock, and j represents a jth comment content;
the early-late degree matrix is as follows:
wherein, the element t in the early and late degree matrix ij Expressed as: t is t ij Log d, d is the number of days.
In some embodiments of the invention, the computational analysis module further comprises: the comprehensive calculation unit is configured to obtain a lead degree corresponding to the user according to the association degree and the early-late degree, and determine a lead user from the users according to the lead degree, where the comprehensive calculation unit includes:
the lead degree calculation formula is as follows:
wherein Y represents the lead degree, h ij Elements, t, representing the correlation degree matrix ij Elements representing the early and late degree matrix.
In some embodiments of the invention, the result processing module includes:
the first processing unit is used for acquiring comment contents which are newly released by the leading user;
and the second processing unit is used for acquiring comment keywords in the comment content, and merging and eliminating the redundant keywords.
The present invention also discloses a computer readable storage medium having instructions stored therein, which when run on a computer, cause the computer to perform comprising: the technical trend prediction method as described in each of the above embodiments.
The following is one of the preferred embodiments of the present invention, and specifically includes the following steps:
s1: the leading enterprises in the selected fields are obtained, and the calendar products and the attributes thereof are obtained.
The method specifically comprises the following steps:
step S1-1: and counting the leading enterprises in the selected field. The selection of the leading enterprise can be performed according to the business conditions of the enterprise as a standard, for example, the selection can be performed according to the business income and the number of practitioners by referring to the notification of the rule of the division standard of small enterprises in the printing by the department of industry and informatization, the national statistics bureau, the national development and reform committee, and the financial bureau.
Step S1-2: and counting products (product information) of the selected leading enterprises, wherein the products comprise enterprise names, product characteristics, product advantages and product performances, and extracting keywords of the product characteristics, the product advantages and the product performances as word stock. The statistical process of the selected leading enterprise products needs to use a crawler technology, products released at each stage and product attributes thereof, including product names, product characteristics, product advantages and product performances, are obtained from homepages and annual reports of the leading enterprises, and the attribute characteristics of each product are extracted by using a keyword extraction algorithm supervised by a support vector machine.
In step S1, selecting a lead enterprise in the selected field according to the operation condition of the song enterprise in the selected field, crawling the calendar year products and the attributes thereof of the selected enterprise by utilizing a crawler technology, and extracting the attribute characteristics of each product by using a support vector machine method to obtain the idea products and the attributes thereof of the lead enterprise.
Step S2: comments of all users in the online community are obtained.
The method specifically comprises the following steps:
step S2-1: an online community of the selected domain is selected.
In the step, the enterprise operation online community and the user self-built online community in the selected field are selected, and the interference effect of the enterprise on user innovation is reduced.
Step S2-2: and counting comment information of users in the online community, wherein the comment information comprises online community names, user IDs, comment time, comment content, praise numbers and forwarding numbers.
The method comprises the steps that a crawler technology is needed to obtain user comment information in an online community, and crawler results are made into standardized data.
Step S3: and obtaining a user lead measurement model, wherein the model is trained by a natural language processing algorithm, and comprises a technical development trend (word stock) and user comments (comment content) to find out a lead user.
The method comprises the following steps:
step S3-1: and obtaining an association degree matrix of the word library words and the user comments.
In the step, a word2vec method in natural language processing is utilized to compare the ith word in the product attribute word stock with the jth comment of the user one by one to obtain the semantic similarity relationship h of the ith word ij Calculating one by one to obtain an association degree matrix of word library words and user comments:
step S3-2: and obtaining a word stock word and appearance time early-late degree matrix of the user comments.
In the step, the ith word in the product attribute word stock is compared with the morning and evening of the occurrence time of the jth comment of the user, if the occurrence time of the jth comment of the user is earlier than the ith word in the product attribute word stock and is ahead for d days, the idea of the user is earlier than the release of the product, the lead degree of the user is higher, and the time lead degree t is the time lead degree ij Calculation is carried out one by one to obtain a word library word and appearance time early-late degree matrix of user comments, =log d:
step S3-3: and obtaining the user lead of the online community.
In this step, the model is obtained as:wherein Y represents the user's lead, h ij Representing the association degree of the ith word in the word stock and the jth comment of the user, t ij Representing the early and late degree of occurrence of the ith word and the jth comment of the user in the word stock.
In step S3, the user lead of the online community user can be calculated by using steps S3-1 to S3-3, respectively.
Step S4: and acquiring key points in the latest comments of the leading users as potential development trends of the technology.
The method comprises the following steps:
step S4-1: and acquiring the latest comments of the user.
In the step, the latest comments of the user need to be crawled by a crawler method, wherein the latest comments comprise an online community name, a user ID, comment time, comment content, praise numbers and forwarding numbers.
Step S42: and obtaining keywords in the comments, wherein a supervised keyword extraction method is adopted in the step.
In the step, keywords in the latest comments of the user are acquired by using a Textrank algorithm. And obtaining keywords of the user comments one by one, and then merging and eliminating synonyms of the obtained results to obtain analysis results which are used as technical development trends.
According to the technical trend prediction method provided by the embodiment, the leading user is found out through comparison of the user comments and the historical technical development trend, and the latest comments of the leading user are mined and generalized, so that the technical development trend can be accurately and effectively obtained, and the problems that the technical trend is difficult to predict and user innovation is ignored are solved.
The foregoing details of the optional implementation of the embodiment of the present invention have been described in detail with reference to the accompanying drawings, but the embodiment of the present invention is not limited to the specific details of the foregoing implementation, and various simple modifications may be made to the technical solution of the embodiment of the present invention within the scope of the technical concept of the embodiment of the present invention, and these simple modifications all fall within the protection scope of the embodiment of the present invention.
In addition, the specific features described in the above embodiments may be combined in any suitable manner without contradiction. In order to avoid unnecessary repetition, various possible combinations of embodiments of the present invention are not described in detail.
Those skilled in the art will appreciate that all or part of the steps in implementing the methods of the embodiments described above may be implemented by a program stored in a storage medium, including instructions for causing a single-chip microcomputer, chip or processor (processor) to perform all or part of the steps of the methods described in the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), a magnetic disk, or an optical disk, or other various media capable of storing program codes.
In addition, any combination of various embodiments of the present invention may be performed, so long as the concept of the embodiments of the present invention is not violated, and the disclosure of the embodiments of the present invention should also be considered.
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