CN110995839B - Method and device for analyzing performance of advertisement system and computer storage medium - Google Patents

Abstract

The application provides an analysis method and device for performance of an advertisement system and a computer storage medium, which are used for collecting performance data generated when the advertisement system provides advertisement service for a network terminal in real time; aiming at each terminal type, recording partial or all performance data in the performance data corresponding to the terminal type according to the sampling rate corresponding to the terminal type to obtain a performance log of the terminal type; the performance data corresponding to the terminal category refers to the performance data generated by providing the advertisement service for the network terminal corresponding to the terminal category; and the performance log corresponding to each terminal type is used as a basis for analyzing the performance of the advertisement system. Compared with the existing scheme for recording the performance data of different terminal types based on the same sampling rate, the scheme configures the corresponding sampling rate for each terminal type, thereby avoiding the problem of more resources required by performance analysis caused by excessive performance data corresponding to certain terminal types.

Description

Analysis method, device and computer storage medium for advertising system performance

technical field

The present invention relates to the technical field of system analysis, in particular to a method, device and computer storage medium for analyzing the performance of an advertising system.

Background technique

An advertisement system is a system for providing advertisement services to network terminals of various types of terminals. In order to better maintain the advertising system, it is often necessary to analyze the performance of the advertising system. The existing performance analysis method is based on a preset sampling rate, recording performance data generated in the process of the advertising system providing advertising services for network terminals of each terminal category, and obtaining the performance log of the advertising system. The log analyzes the performance of the advertising system.

The problem with this method is that the frequency of advertising services provided by the advertising system for network terminals of different terminal types is often quite different. Recording the performance data corresponding to each terminal type at a single sampling rate will result in frequent records of needs in the performance log. The large amount of performance data corresponding to the terminal categories that provide advertising services results in more resources required for subsequent system performance analysis based on performance logs.

SUMMARY OF THE INVENTION

Based on the above shortcomings of the prior art, the present application provides a method, device and computer storage medium for analyzing the performance of an advertising system, so as to solve the problem that the existing methods for analyzing the performance of an advertising system require more resources.

A first aspect of the present application provides a method for analyzing the performance of an advertising system, including:

Real-time collection of performance data generated when the advertising system provides advertising services for network terminals; wherein, the network terminal is any network terminal connected to the advertising system through a network;

For each terminal type, according to the preset sampling rate corresponding to the terminal type, record some or all of the performance data in the performance data corresponding to the terminal type obtained through collection, and obtain the performance log corresponding to the terminal type; wherein , the performance data corresponding to the terminal category refers to the performance data generated by providing advertising services for the network terminals corresponding to the terminal category; the performance log corresponding to each terminal category is used as a tool for analyzing the performance of the advertising system. in accordance with.

Optionally, also include:

For each terminal type, the sampling rate corresponding to the terminal type is updated according to the frequency of requesting advertisement service by the network terminal corresponding to the terminal type within a certain period of time and the preset sampling rate adjustment rule.

Optionally, for each terminal type, according to the preset sampling rate of the terminal type, record some or all of the performance data in the collected performance data corresponding to the terminal type, and obtain the data of the terminal type. After the performance log, also include:

The performance log of each terminal type is uploaded to the data warehouse by using the message queue, so that the data warehouse can analyze the performance of the advertising system according to the performance log of each terminal type.

Optionally, the performance data generated when the advertising system provides advertising services for network terminals, including:

Any one or combination of service request response time, service data transmission time and service data reception success rate.

Optionally, the process of analyzing the performance of the advertising system according to the performance log of each terminal category includes:

For each terminal type, according to the service request response time recorded in the performance log corresponding to the terminal type each time the advertisement service is provided, calculate the average time when the advertisement system provides advertisement service for the network terminal corresponding to the terminal type response time;

or,

For each terminal type, determine the network delay between the advertisement system and the network terminal corresponding to the terminal type according to the service data transmission time recorded in the performance log corresponding to the terminal type each time the advertisement service is provided;

or,

For each terminal type, determine whether there is a network connection between the advertising system and the network terminal corresponding to the terminal type according to the service data reception success rate recorded in the performance log corresponding to the terminal type each time the advertisement service is provided Fault.

A second aspect of the present application provides an apparatus for analyzing the performance of an advertising system, including:

a collection unit, used for real-time collection of performance data generated when the advertising system provides advertising services for a network terminal; wherein the network terminal is any network terminal connected to the advertising system through a network;

A recording unit, configured to, for each terminal type, record part or all of the performance data in the performance data corresponding to the terminal type obtained by recording according to the preset sampling rate corresponding to the terminal type, and obtain the corresponding terminal type performance log; wherein, the performance data corresponding to the terminal category refers to the performance data generated by providing advertising services for the network terminal corresponding to the terminal category; the performance log corresponding to each terminal category is used as a The basis for the performance of the advertising system.

Optionally, also include:

The updating unit is configured to, for each terminal type, update the sampling rate corresponding to the terminal type according to the frequency of requesting advertisement services by the network terminal corresponding to the terminal type within a certain period of time and the preset sampling rate adjustment rule.

Optionally, also include:

The uploading unit is configured to upload the performance log of each terminal type to the data warehouse by using the message queue, so that the data warehouse can analyze the performance of the advertising system according to the performance log of each terminal type.

Optionally, the performance data generated when the advertising system provides advertising services for network terminals, including:

Any one or combination of service request response time, service data transmission time and service data reception success rate.

A third aspect of the present application provides a computer storage medium, which is characterized in that it is used for storing a program, and when the program is executed, it is used to implement the method for analyzing the performance of an advertising system as provided in any one of the first aspect of the present application.

The present application provides an analysis method, device and computer storage medium for the performance of an advertising system, which collects performance data generated when the advertising system provides advertising services for network terminals in real time; For some or all of the performance data corresponding to the terminal category, the performance log of the terminal category is obtained; the performance data corresponding to the terminal category refers to the performance data generated by providing advertising services for the network terminal corresponding to the terminal category; each A performance log corresponding to a terminal category is used as a basis for analyzing the performance of the advertising system. Compared with the existing scheme of recording performance data of different terminal categories based on the same sampling rate, this scheme configures a corresponding sampling rate for each terminal category, so as to avoid performance analysis caused by excessive performance data corresponding to some terminal categories. More resources are required.

Description of drawings

In order to explain the embodiments of the present invention or the technical solutions in the prior art more clearly, the following briefly introduces the accompanying drawings that need to be used in the description of the embodiments or the prior art. Obviously, the accompanying drawings in the following description are only It is an embodiment of the present invention. For those of ordinary skill in the art, other drawings can also be obtained according to the provided drawings without creative work.

1 is a schematic diagram of a network architecture to which the method for analyzing the performance of an advertising system provided by an embodiment of the present application is applied;

2 is a flowchart of a method for analyzing the performance of an advertising system provided by an embodiment of the present application;

3 is a flowchart of a method for analyzing performance of an advertising system provided by another embodiment of the present application;

FIG. 4 is a schematic structural diagram of an apparatus for analyzing the performance of an advertising system according to an embodiment of the present application.

Detailed ways

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, but not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

The method for analyzing the performance of the advertising system provided by this application can be applied to a variety of network architectures for providing advertising services, as shown in FIG. Network Architecture.

Referring to FIG. 1, a server cluster 200 is provided with a plurality of servers, each server runs an advertising system for providing advertising services, and each server in the server cluster is connected to several network terminals of different terminal types through the network , FIG. 1 shows network terminals corresponding to several common terminal categories, including a computer web terminal 301 running on a PC (personal computer, including a desktop computer and a notebook computer), a computer client program 302, and a computer running on a mobile smart Mobile web terminal 303 of devices (including smart phones and tablet computers), mobile video software 304, mobile news software 305, and so on. Of course, the advertisement system may also provide advertisement services for network terminals of other terminal types, which are not listed here one by one.

The advertising system can be used to provide various advertising services including advertising distribution services. Specifically, when providing the advertisement distribution service, the network terminal can submit an advertisement distribution request to the advertisement system of any server, and then the advertisement system can find out the advertisement content that satisfies the advertisement distribution request of the network terminal, and use the found advertisement content as the current advertisement content. The service data is sent to the network terminal, and after the network terminal receives the advertisement content and displays it, an advertisement publishing service is successfully completed.

On the other hand, the servers in the server cluster are all connected to the data warehouse 100 through a network, and the data warehouse can also be implemented by one or more servers. On the one hand, the data warehouse is used to save the performance logs uploaded by each server in the server cluster. The performance log records the performance data generated by the advertising system of each server during the operation. performance analysis of the advertising system.

Based on the network architecture shown in FIG. 1 above, the first embodiment of the present application provides a method for analyzing the performance of an advertising system.

First of all, it should be noted that, in the network architecture shown in Figure 1, each server in a general server cluster is provided with a monitoring module. The monitoring module is used to record the performance data generated by the advertising system of the server, and obtain the advertisements running by the server. System performance log.

The key to the method for analyzing the performance of an advertising system provided by the present application is to configure corresponding sampling rates for different terminal types, so that the monitoring module can selectively record the performance data corresponding to different terminal types according to the sampling rates of different terminal types, reducing the number of The amount of data recorded in the performance log in a unit time period, thereby reducing the resources required for subsequent performance analysis based on the performance log. Therefore, this embodiment mainly uses the above-mentioned monitoring module as the execution body, and introduces the process of the monitoring module recording the performance data of the advertising system and obtaining the performance log.

Referring to FIG. 2 , the method provided by this embodiment includes the following steps:

S201. Collect real-time performance data generated when an advertisement system provides an advertisement service for a network terminal.

For any advertisement service provided by the advertising system, the data collected during the period from the time the network terminal receives the request for the advertisement service to the receipt of the network terminal's feedback on the advertisement service can reflect the advertisement. The data processing capability of the system and the data of the communication between the server to which the advertisement system belongs and the network terminal can be considered as performance data generated when the advertisement system provides this advertisement service.

Specifically, the performance data includes, but is not limited to, any one or a combination of service request response time, service data transmission time, and service data reception success rate.

Wherein, the service request response time indicates the time used by the advertising system to determine the service data satisfying the service request after receiving the service request from any network terminal. When the advertising system determines the service data that satisfies a service request, it needs to analyze the service request first to determine which service data needs to be provided, and then find out the data that satisfies the service request from the database. Therefore, the service request response time required by the advertisement system to provide an advertisement service can reflect the data processing capability of the advertisement system when providing this advertisement service.

The service data transmission time refers to the time required for all the service data to be sent from the advertisement system to the network terminal after the advertisement system determines the service data that satisfies the service request. Specifically, the advertising system can record the time when the service data starts to be sent, and the time when the network terminal feedbacks the time when the service data is received, and can calculate the service data transmission time according to these two times.

Optionally, when the advertising system reports the service data transmission time, according to the different data reporting points designed, the service data transmission time can be calculated and reported, or the above two times can be directly reported, and the service can be obtained by calculating when the subsequent analysis is required. data transfer time.

The success rate of receiving service data refers to the proportion of service data correctly received by the network terminal in the service data sent by the advertising system. The data is verified and fed back to the advertising system.

It can be understood that both the service data transmission time and the service data reception success rate can reflect the network status between the server where the advertisement system is located and the network terminal during the process of providing an advertisement service.

Developers can pre-set data reporting points in the advertising system to collect the above performance data. The advertising system is equivalent to a group of computer programs running on the server. Each time a service request is received, the group of computer programs starts to run to provide advertising services for network terminals and receive feedback. When running to the data reporting point set by the developer, the advertising system will send the performance data that needs to be reported specified by the data reporting point to the monitoring module, thereby completing a performance data report.

S202. For each terminal type, record part or all of the performance data corresponding to the terminal type obtained by recording according to the preset sampling rate corresponding to the terminal type, and obtain a performance log corresponding to the terminal type.

The performance data corresponding to the terminal category refers to performance data generated by providing advertising services for network terminals corresponding to the terminal category.

The performance log corresponding to each terminal category is used as a basis for analyzing the performance of the advertising system.

The specific execution process of step S202 is described below with reference to specific examples:

Assuming that the sampling rate corresponding to the terminal category of mobile video software is 25%, then the monitoring module will receive the performance data generated by the advertising system each time the advertising system provides advertising services for mobile video software in real time. The performance data generated by a mobile phone video software providing advertising services is recorded in the performance log, and the performance data generated by the subsequent advertising system for the three advertising services provided by the mobile video software are discarded by the monitoring module, and the fourth time advertising is provided for mobile video software. The performance data generated by the service is recorded in the performance log, and then the performance data generated by the fifth to seventh time providing advertising services for mobile video software are discarded, and so on.

That is to say, for the 25% sampling rate corresponding to the mobile video software, the monitoring module records the performance data corresponding to one advertisement service every time the advertising system provides four advertisement services for the mobile video software, and finally the performance log of the mobile video software The ratio of the performance data recorded in the advertising system to the performance data corresponding to the mobile phone video software reported by the advertising system is 25%.

Correspondingly, if the sampling rate corresponding to the terminal category of mobile news software is 50%, the monitoring module records performance data corresponding to one advertisement service for each time the advertisement system provides two advertisement services for the mobile news software.

Optionally, the developer can pre-configure an initial sampling rate for each terminal category when designing the monitoring module. During the operation of the monitoring module, the sampling rate of each terminal category can be automatically adjusted according to a certain adjustment period.

Specifically, after each preset adjustment period, the monitoring module can count the number of times that the advertising system provides advertising services for network terminals corresponding to each terminal category in the latest adjustment period, and then calculate the latest adjustment for each terminal category. In a period, the number of times that the advertising system provides advertising services for the network terminal corresponding to this terminal category is the product of the current sampling rate corresponding to this terminal category.

For any terminal category, if the calculated product of the terminal category is less than the preset lower limit, increase the sampling rate corresponding to the terminal category, and perform the above calculation again until the calculation result is greater than the preset lower limit value up to.

Correspondingly, if the product of a certain terminal category is found to be greater than the preset upper limit value after calculation, the sampling rate corresponding to this terminal category is reduced until the calculation result corresponding to this terminal category is smaller than the preset upper limit value.

The frequency at which a network terminal corresponding to a terminal type requests advertisement services within a certain period of time may be referred to as the traffic of this terminal type. During a certain period of time, a large number of mobile phone video software requests advertising services, which is equivalent to a large flow of mobile phone video software in this period of time. Correspondingly, if only a small number of mobile phone news software requests advertising services within a certain period of time, it is equivalent to mobile phone video software. News software has less traffic during this time period.

Through the above dynamic adjustment method, when recording performance data, for the terminal category with large traffic, the sampling rate can be reduced in time, so as to avoid the increase in traffic caused by the increase in the performance data corresponding to this terminal category recorded in the performance log. Resources required for the performance analysis session. For terminal types with small traffic, the sampling rate can be increased in time to ensure that the performance data corresponding to this terminal type recorded in the performance log is sufficient, so as to ensure the accuracy of analysis based on performance data.

Optionally, the monitoring module can directly analyze the performance of the advertising system according to the recorded performance logs, and can also use the message queue to upload the performance logs of each terminal type to the data warehouse, and the data warehouse can analyze the performance of each terminal type according to the performance log of each terminal type. The log analyzes the performance of the advertising system.

The present application provides a method for analyzing the performance of an advertising system. The performance data generated when the advertising system provides advertising services for network terminals is collected in real time; for each terminal type, the performance corresponding to the terminal type is recorded according to the sampling rate corresponding to the terminal type. Part or all of the performance data in the data, the performance log of the terminal type is obtained; the performance data corresponding to the terminal type refers to the performance data generated by providing advertising services for the network terminal corresponding to this terminal type; the performance data corresponding to each terminal type Logs, as the basis for analyzing the performance of the advertising system. Compared with the existing scheme of recording performance data of different terminal categories based on the same sampling rate, this scheme configures a corresponding sampling rate for each terminal category, so as to avoid performance analysis caused by excessive performance data corresponding to some terminal categories. More resources are required.

As described in the previous embodiment, the performance log recorded by the monitoring module on the server where the advertising system is located can be uploaded to the data warehouse, and the data warehouse analyzes the performance of the advertising system based on the performance log. In order to further understand the solution provided by the present application, a method for analyzing the performance log of an advertising system provided by a data warehouse provided by an embodiment of the present application is described below with reference to FIG. 3 :

It should be noted that, the performance log recorded in the embodiment corresponding to FIG. 2 can be applied to the analysis methods introduced in the following embodiments, and of course can also be applied to other analysis methods.

S301. Calculate the average response time when the advertisement system provides advertisement services for network terminals corresponding to each terminal category.

The performance log records the service request response time each time the advertising system provides advertising services. Therefore, it is only necessary to extract the advertisements running on the server from the performance logs uploaded by each server in the server cluster for one terminal category that needs to be calculated. In the recent period of time, the service request response time required to provide advertisement services for network terminals corresponding to the terminal category to be calculated each time, and then calculate the average value to obtain the advertisement service provided by the advertising system for network terminals corresponding to each terminal category. average response time.

It can be understood that the average response duration calculated according to the service request response duration in the recent period can reflect the capability of the current advertising system to process the service request corresponding to this terminal category. The longer the average response duration, the worse the processing capability. Therefore, an average response time threshold can be set. If the calculated average response time corresponding to a certain terminal category is greater than the average response time threshold, the data warehouse will output alarm information, so that the operation and maintenance personnel can schedule and configure the corresponding resources in a timely manner. , in order to strengthen the ability of the server cluster to process the service request corresponding to the terminal category.

S302: Calculate the network delay between the advertisement system and the network terminal corresponding to each terminal category.

Specifically, if the performance log records the data volume of the service data sent each time the advertisement service is provided, and the service data transmission time. Then, for the advertisement service whose performance data is recorded in the performance log, the data volume of the service data can be divided by the service data transmission time to obtain the network transmission rate when the advertisement service is provided (that is, the amount of data transmitted per unit time). ).

Further, for any terminal type, by calculating the network transmission rate recorded in the performance log in the recent period of time, each time the network terminal corresponding to this terminal type is provided with advertisement services, and then all network transmission rates obtained by calculation are calculated. The rate is averaged, and the result obtained is the network delay between the current advertising system and the network terminal corresponding to this terminal category.

Generally, telecommunication operators provide different communication methods for different network terminals, for example, a wired network for computer web pages and programs, a mobile cellular network for smart phones, and so on. By calculating the network delay between the network terminals corresponding to each terminal type by the advertising system, the network with the current low data transmission rate can be found in time, and corresponding processing can be performed.

S303. Determine whether there is a network fault between the advertisement system and the network terminal corresponding to each terminal type.

Specifically, for any terminal type, statistics can be performed on the success rate of receiving service data recorded in the performance log when advertising services are provided for the network terminal corresponding to this terminal type in a recent period of time.

Taking mobile phone video software as an example, if advertisement services with a low success rate of receiving service data frequently appear in the multiple advertisement services provided for several mobile video software in the recent period, then it can be determined that the connection between the advertising system and the mobile phone video is determined. The network between the software is faulty, and then the fault alarm information is output.

In a specific implementation, an advertisement service whose service data reception success rate is lower than a preset success rate threshold may be marked as a failed service. If the advertisement service provided for a network terminal corresponding to a certain terminal category within a certain period of time, If the proportion of failed services is greater than the preset failure threshold, the network between the advertising system and this terminal category is considered to be in failure.

It should be noted that the execution order of the above three steps can be arbitrarily changed without affecting the implementation of this embodiment, and in other embodiments of the present application for analyzing the performance log of the advertising system, other steps may also be executed More indicators that can reflect the performance of the advertising system can be obtained by calculation, and are not limited to the above three indicators. In addition, according to the actual situation, only any one or any two indexes mentioned in this embodiment may be calculated.

Further, in other embodiments of the present application, the following analysis can also be performed:

First, according to the data volume of the performance data recorded in the performance log and the current sampling rate corresponding to each terminal category, the number of advertisement services provided by the advertisement system in the recent period is calculated, and then the busyness of the advertisement system is determined.

In the second aspect, for the performance data corresponding to the advertisement distribution service recorded in the performance log and the sampling rate of each terminal category, the number of advertisement distribution services provided in a recent period of time can be counted, and further based on the performance data generated by the advertisement distribution service. The success rate of receiving service data recorded in , judge whether the advertisement provided by each advertisement publishing service is successfully displayed by the network terminal, so as to calculate the proportion of the advertisement issued by the advertising system that is successfully displayed by the network terminal within a certain period of time, that is, the non- The percentage of empty ads.

To sum up, this embodiment can calculate a variety of performance indicators reflecting the current data processing capability and network conditions of the advertising system according to the collected performance logs, thereby providing a real-time advertising system performance analysis method.

Another embodiment of the present application provides an apparatus for analyzing the performance of an advertising system, please refer to FIG. 4 , the apparatus includes:

The collection unit 401 is configured to collect the performance data generated when the advertisement system provides advertisement services for the network terminal in real time.

The network terminal is any network terminal connected to the advertising system through the network.

The recording unit 402 is configured to, for each terminal type, record part or all of the performance data corresponding to the collected terminal type according to the preset sampling rate corresponding to the terminal type, and obtain a performance log of the terminal type.

The performance data corresponding to the terminal category refers to performance data generated by providing advertising services for network terminals corresponding to the terminal category; the performance log corresponding to each terminal category is used as a basis for analyzing the performance of the advertising system.

Optionally, the analysis device provided in this embodiment further includes:

The updating unit 403 is configured to, for each terminal type, update the sampling rate corresponding to the terminal type according to the frequency of requesting advertisement services by the network terminal corresponding to the terminal type within a certain period of time and the preset sampling rate adjustment rule.

Optionally, the analysis device provided in this embodiment further includes:

The uploading unit 404 is configured to upload the performance log of each terminal type to the data warehouse by using the message queue, so that the data warehouse can analyze the performance of the advertising system according to the performance log of each terminal type.

The present application provides an analysis device for the performance of an advertising system. The collection unit 401 collects performance data generated when the advertising system provides advertising services for network terminals in real time; the recording unit 402 records, for each terminal type, according to the sampling rate corresponding to the terminal For some or all of the performance data corresponding to the terminal category, the performance log of the terminal category is obtained; the performance data corresponding to the terminal category refers to the performance data generated by providing advertising services for the network terminal corresponding to the terminal category; each A performance log corresponding to a terminal category is used as a basis for analyzing the performance of the advertising system. Compared with the existing scheme of recording performance data of different terminal categories based on the same sampling rate, this scheme configures a corresponding sampling rate for each terminal category, so as to avoid performance analysis caused by excessive performance data corresponding to some terminal categories. More resources are required.

An embodiment of the present application further provides a computer storage medium for storing a program, and when the program is executed, it is used to implement the performance analysis method of the advertising system provided by any embodiment of the present application.

A skilled person can implement or use this application. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be implemented in other embodiments without departing from the spirit or scope of the present application. Therefore, this application is not intended to be limited to the embodiments shown herein, but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims (8)

1. A method for analyzing performance of an advertising system, comprising:

acquiring performance data generated when an advertisement system provides advertisement service for a network terminal in real time; wherein the network terminal is any network terminal connected to the advertisement system through a network; the performance data includes: any one or combination of service request response time, service data transmission time and service data reception success rate;

according to each terminal type, recording part or all of the acquired performance data corresponding to the terminal type according to a preset sampling rate corresponding to the terminal type to obtain a performance log corresponding to the terminal type; wherein, the performance data corresponding to the terminal category refers to performance data generated by providing advertisement service for the network terminal corresponding to the terminal category; a performance log corresponding to each terminal type, which is used as a basis for analyzing the performance of the advertisement system; the terminal categories include: various types of software and web pages for receiving advertisements.

2. The analytical method of claim 1, further comprising:

and aiming at each terminal type, updating the sampling rate corresponding to the terminal type according to the frequency of the network terminal corresponding to the terminal type requesting the advertisement service in a certain time period and a preset sampling rate adjustment rule.

3. The analysis method according to claim 1, wherein the step of recording, for each terminal class, some or all of the collected performance data corresponding to the terminal class according to a preset sampling rate of the terminal class, and after obtaining the performance log of the terminal class, further comprises:

and uploading the performance logs of each terminal type to a data warehouse by using a message queue, so that the data warehouse analyzes the performance of the advertisement system according to the performance logs of each terminal type.

4. The method of claim 1, wherein the process of analyzing the performance of the advertisement system based on the performance log of each terminal category comprises:

aiming at each terminal type, calculating the average response time of the advertisement system for providing the advertisement service for the network terminal corresponding to the terminal type according to the service request response time of each time of providing the advertisement service recorded in the performance log corresponding to the terminal type;

or,

aiming at each terminal type, determining the network delay between the advertisement system and the network terminal corresponding to the terminal type according to the service data transmission time recorded in the performance log corresponding to the terminal type when the advertisement service is provided each time;

or,

and aiming at each terminal type, judging whether a network fault exists between the advertisement system and the network terminal corresponding to the terminal type according to the service data receiving success rate recorded in the performance log corresponding to the terminal type when the advertisement service is provided each time.

5. An apparatus for analyzing performance of an advertisement system, comprising:

the system comprises a collecting unit, a processing unit and a processing unit, wherein the collecting unit is used for collecting performance data generated when an advertisement system provides advertisement service for a network terminal in real time; wherein the network terminal is any network terminal connected to the advertising system through a network; the performance data includes: any one or combination of service request response time, service data transmission time and service data reception success rate;

the terminal comprises a recording unit, a processing unit and a processing unit, wherein the recording unit is used for recording partial or all performance data in the acquired performance data corresponding to the terminal category according to a preset sampling rate corresponding to the terminal category aiming at each terminal category to obtain a performance log corresponding to the terminal category; wherein, the performance data corresponding to the terminal category refers to performance data generated by providing advertisement service for the network terminal corresponding to the terminal category; a performance log corresponding to each terminal type, which is used as a basis for analyzing the performance of the advertisement system; the terminal categories include: various types of software and web pages for receiving advertisements.

6. The analysis device of claim 5, further comprising:

and the updating unit is used for updating the sampling rate corresponding to each terminal type according to the frequency of the network terminal corresponding to the terminal type requesting the advertisement service in a certain time period and a preset sampling rate adjusting rule.

7. The analysis device of claim 5, further comprising:

and the uploading unit is used for uploading the performance logs of each terminal type to a data warehouse by using the message queue, so that the data warehouse analyzes the performance of the advertisement system according to the performance logs of each terminal type.

8. A computer storage medium storing a program which, when executed, implements an advertising system performance analysis method according to any one of claims 1 to 4.

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