CN110677702B - Video advertisement processing method, device and computer-readable storage medium - Google Patents

Abstract

The invention provides a video advertisement processing method, a device and a computer readable storage medium, wherein the video advertisement processing method comprises the following steps: acquiring advertisement space information in a target video description file; acquiring video advertisement information according to the advertisement space information; and storing the video advertisement information into an advertisement bearing unit so as to process the video advertisement corresponding to the video advertisement information based on the advertisement bearing unit. According to the embodiment of the invention, the video advertisement information corresponding to the target video can be stored in the advertisement bearing unit, so that the user skips the video advertisement in the process of watching the target video, the video advertisement is prevented from influencing the video watching experience of the user, and the video watching experience of the user is improved.

Description

Video advertisement processing method, device and computer-readable storage medium

technical field

The present invention relates to the field of communication technologies, and in particular, to a video advertisement processing method, device and computer-readable storage medium.

Background technique

Video advertising is an important means of realizing business monetization in the current video industry. Currently, video ads are typically played by inserting into the intro, end, and/or middle of the corresponding video. However, when a video advertisement is inserted into the video in this way, the corresponding video cannot be viewed until the video advertisement is watched, which affects the user's video viewing experience.

SUMMARY OF THE INVENTION

Embodiments of the present invention provide a video advertisement processing method, device, and computer-readable storage medium, so as to solve the problem that existing video advertisements affect a user's video viewing experience.

In order to solve the above-mentioned technical problems, the present invention is achieved in this way:

In a first aspect, an embodiment of the present invention provides a video advertisement processing method, including:

Obtain the ad slot information in the target video description file;

Obtain video advertisement information according to the advertisement space information;

The video advertisement information is stored in an advertisement bearing unit, so as to process the video advertisement corresponding to the video advertisement information based on the advertisement bearing unit.

Optionally, before acquiring video advertisement information according to the advertisement space information, the method further includes:

acquiring at least one of user information, target video information and specification information of the advertisement bearing unit;

The obtaining video advertisement information according to the advertisement space information includes:

The video advertisement information is acquired according to the advertisement space information, and at least one of the acquired user information, target video information, and specification information of the advertisement bearing unit.

Optionally, the specification information of the advertisement bearing unit includes at least one of the following:

Storage capacity, display method of advertisement bearing unit, video advertisement browsing method, video advertisement clearing method, and video advertisement classification method.

Optionally, the obtaining video advertisement information according to the advertisement space information includes:

According to the advertisement space information, detecting whether video advertisements are not allowed to be played on the advertisement space corresponding to the advertisement space information;

Obtain the video advertisement information corresponding to the advertisement space under the condition that the video advertisement is not allowed to be played on the advertisement space.

Optionally, the obtaining video advertisement information according to the advertisement space information includes:

Sending an advertisement request message to an advertisement system, wherein the advertisement request message includes the advertisement space information;

The video advertisement information sent by the advertisement system according to the advertisement space information is received.

In a second aspect, an embodiment of the present invention provides a video advertisement processing method, including:

Obtain the information of the user's advertisement bearing unit; wherein, the information of the advertisement bearing unit includes: the specification information of the advertisement bearing unit and the video advertisement information in the advertisement bearing unit; the video advertisement information is described according to the target video The advertisement space information in the file is obtained and stored in the advertisement bearing unit;

The video advertisement corresponding to the video advertisement information is processed by using the specification information of the advertisement bearing unit.

Optionally, the specification information of the advertisement bearing unit includes at least one of the following:

How to display ad-bearing units, how to browse video ads, and how to clear video ads.

Optionally, the method further includes:

receiving charging information of the advertisement bearing unit;

Wherein, the charging information is determined based on the specification information of the advertisement bearing unit.

In a third aspect, embodiments of the present invention provide a video advertisement processing device, including a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the computer program is The steps of implementing the above-mentioned video advertisement processing method when the processor is executed.

In a fourth aspect, an embodiment of the present invention provides a computer-readable storage medium on which a computer program is stored, wherein when the computer program is executed by a processor, the steps of the above-mentioned video advertisement processing method are implemented.

In the embodiment of the present invention, by storing the video advertisement information corresponding to the target video in the advertisement bearing unit, and processing the corresponding video advertisement based on the advertisement bearing unit, the user can skip the video advertisement while watching the target video. , so as to prevent the video advertisement from affecting the user's video viewing experience and improve the user's video viewing experience.

Description of drawings

In order to illustrate the technical solutions of the embodiments of the present invention more clearly, the following briefly introduces the accompanying drawings that need to be used in the embodiments of the present invention. Obviously, the drawings in the following description are only some embodiments of the present invention. For those of ordinary skill in the art, other drawings can also be obtained from these drawings without any creative effort.

1 is one of the flowcharts of a video advertisement processing method according to an embodiment of the present invention;

FIG. 2 is the second flowchart of a video advertisement processing method according to an embodiment of the present invention;

3 is a schematic structural diagram of a video advertisement processing process according to a specific example of the present invention;

FIG. 4 is a schematic structural diagram of a video advertisement processing apparatus according to an embodiment of the present invention;

5 is a second schematic structural diagram of a video advertisement processing apparatus according to an embodiment of the present invention;

FIG. 6 is a schematic structural diagram of a video advertisement processing device according to an embodiment of the present invention.

Detailed ways

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, but not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

For ease of understanding, first, the advertisement bearing unit in the embodiment of the present invention is described as follows.

In this embodiment of the present invention, the advertisement bearing unit may be referred to as an "advertising box". The advertisement bearing unit corresponds to the user and has nothing to do with the user's device. A user's ad-bearing unit is global to the user, usually one user has one ad-bearing unit. The user's advertisement bearing unit is used to store video advertisement information, and the video advertisement information is based on the advertisement in the description file of the video when the user requests to watch the video (regardless of the source of the video, it can be a live video or a client video, etc.). By storing the video advertisement information in the advertisement bearing unit, the user can skip the video advertisement corresponding to the video advertisement information during the process of watching the video, thereby preventing the video advertisement from affecting the user's video viewing. experience, and enhance the user's video viewing experience.

Optionally, the user's advertisement bearing unit may be provided by a background server such as an 'ad box server', which may be a virtual space in a corresponding server provided to the user. The background server can provide advertisement bearing units of various specifications to meet the needs of users to select advertisement bearing units of different rules. The specification information of the advertisement bearing unit selected by the user can be maintained on the backend server, and the specification information has nothing to do with the video player.

Optionally, the specification information of the user's advertisement bearing unit may include, but is not limited to, at least one of the following:

1) Storage capacity, that is, the size of the advertising bearing unit;

2) The display method of the advertisement bearing unit; for example, the display method can be any of the following: full-screen overlay playback screen display, fixed-size picture-in-picture display, definable size picture-in-picture display, multi-screen split-screen display, etc. ;

3) Video advertisement browsing method; among them, the video advertisement browsing method can be understood as the browsing method when the video advertisement is cleared, and it can be any of the following: each video advertisement must be fully played, the video advertisement must be played quickly, and the video advertisement must be played. Directly delete video advertisements after preset seconds (such as 1S or 2S), delete video advertisements without playing, etc.;

4) Video advertisement removal method; for example, the removal method can be any of the following: clearing video advertisements one by one, clearing multiple video advertisements at the same time, clearing all video advertisements of super VIP paying users (that is, without watching video advertisements) on the premise of clearing all video ads), etc.;

5) Video advertisement classification method; wherein, the video advertisement classification method is an attribute used for advertising operations; advertisers can choose whether their advertisements are classified in the user's advertisement bearing unit; after the advertisement is classified in the advertisement bearing unit, it can be There are different advertising operation effects.

Based on the above content, the specification information of the advertisement bearing unit in the embodiment of the present invention may be expressed as: <storage capacity, display mode of the advertisement bearing unit, video advertisement browsing mode, video advertisement clearing mode, video advertisement classification mode, ... >. The specification information of the advertisement bearing unit can be set according to operational needs, for example, other specification attribute information other than the above specification information can be added.

The present invention will be described in detail below with reference to the accompanying drawings and embodiments.

Please refer to FIG. 1. FIG. 1 is a flowchart of a video advertisement processing method provided by an embodiment of the present invention, and the method can be applied to a video server or an advertisement box server. As shown in Figure 1, the method may include the following steps:

Step 101: Acquire advertisement position information in the target video description file.

It should be noted that before acquiring the advertisement space information in the target video description file, the video server may first receive a video viewing request sent by the user equipment in a conventional manner, and the video viewing request is used to request to view the target video; secondly, based on the video viewing request , establish a user viewing task (Session), and obtain the corresponding video description file from the Content Delivery Network (CDN), that is, the target video description file; then parse the target video description file to obtain the advertisement slot information. The target video description file may support, but is not limited to, at least one of the following: HLS (Apple's dynamic bit rate adaptation technology), DASH (HTTP-based dynamic adaptive streaming), and the like.

Optionally, when the video advertisement processing process of this embodiment is implemented by the advertisement box server, after acquiring the advertisement position information in the target video description file, the video server needs to send the advertisement position information to the advertisement box server. The format of the interactive data between the video server and the ad box server includes but is not limited to JSON, XML, protobuf, and the like.

Step 102: Acquire video advertisement information according to the advertisement space information.

In this embodiment, when step 102 is performed, an advertisement request message may be first sent to the advertisement system (also referred to as an "ad server"), and the advertisement request message includes advertisement space information; then the advertisement system receives advertisement space information according to the advertisement space information. Video ad information sent. It should be pointed out that, before returning the video advertisement information, the advertising system can first determine whether the corresponding advertiser is allowed not to play video advertisements in the corresponding advertising space, and if the video advertisement information is not allowed to be played in the corresponding advertising space, return the video advertisement information. to the video server and/or the ad box server. The video advertisement information may specifically be description information of the video advertisement.

Optionally, the process of obtaining the video advertisement information in the above step 102 may be: first, according to the advertisement space information, detect whether it is allowed not to play video advertisements on the advertisement space corresponding to the advertisement space information; In the case of playing a video advertisement, obtain the video advertisement information corresponding to the advertisement space. In this way, the video advertisement information can be selectively stored in the advertisement bearing unit based on the requirements of the advertiser, etc., so as to increase the advertisement operation means of the video service.

Step 103: Store the video advertisement information in an advertisement bearing unit, so as to process the video advertisement corresponding to the video advertisement information based on the advertisement bearing unit.

It is understandable that, for the advertisement bearing unit in this step 103, reference may be made to the above content, and details are not repeated here. If the storage space of the advertisement bearing unit is full, the video advertisement information cannot be stored, and at this time, the advertisement in the video that the user requests to watch cannot be skipped by means of the advertisement bearing unit.

In the embodiment of the present invention, by storing the video advertisement information corresponding to the target video in the advertisement bearing unit, and processing the corresponding video advertisement based on the advertisement bearing unit, the user can skip the video advertisement while watching the target video. , so as to prevent the video advertisement from affecting the user's video viewing experience and improve the user's video viewing experience.

Further, processing the corresponding video advertisements through the advertisement bearing unit can increase the display of the video advertisements, thereby minimally affecting the effect of the video advertisements and increasing the video service, compared to skipping the advertisements in the target video directly by means of payment. advertising operations.

In this embodiment of the present invention, based on the requirement of playing video advertisements, when acquiring video advertisement information, in addition to acquiring information based on advertisement space, at least one of user information, target video information, and specification information of an advertisement bearing unit may be further combined. one to obtain.

Optionally, before step 102, the method may further include: acquiring at least one of user information, target video information, and specification information of the advertisement bearing unit.

The foregoing step 102 may include: acquiring video advertisement information according to the advertisement space information and at least one of the acquired user information, target video information, and specification information of the advertisement bearing unit.

In one embodiment, when acquiring the video advertisement information, the advertisement space information and at least one of the acquired user information, target video information, and specification information of the advertisement bearing unit may be sent to the advertisement system through an advertisement request message first; then The video advertisement information sent by the advertisement system according to the advertisement request message is received.

Optionally, the above-mentioned user information may include, but is not limited to, at least one of the following: user gender, user recent consumption information, user occupation information, and the like. In this way, video advertisements can be selected in combination with user information, thereby improving the effectiveness of the pushed video advertisements.

The above target video information may be description information of the target video. In this way, video advertisements can be selected in combination with target video information, so as to select a matching video advertisement.

The specification information of the advertisement bearing unit may include at least one of the following: storage capacity, display mode of the advertisement bearing unit, video advertisement browsing mode, video advertisement clearing method, and video advertisement classification method. It should be pointed out that when acquiring video advertisement information in combination with the specification information of the advertisement bearing unit, it may be further determined according to the requirements of the advertiser whether to allow the acquisition of the video advertisement information to be stored in the advertisement bearing unit. For example, if the video advertisement browsing mode of user A's advertisement bearing unit is to delete the video advertisement directly after playing the preset seconds, the requirement of advertiser 1 is that the video advertisement must be stored in the video advertisement browsing mode, and each video advertisement must be all If user A requests to watch the video, the video advertisement information of advertiser 1 in the video cannot be obtained, that is, the video advertisement information cannot be stored in the advertisement bearing unit of user A. For another example, if the display mode of user B's advertisement bearing unit is fixed-size picture-in-picture display, and the requirement of advertiser 2 is that the video advertisement must be stored in the advertisement bearing unit whose display mode is full-screen display, then user B is in the When requesting to watch a video, the video advertisement information of the advertiser 2 in the video cannot be obtained, that is, the video advertisement information cannot be stored in the advertisement bearing unit of the user B. In this way, the advertising operation means of the video service can be increased.

Please refer to FIG. 2. FIG. 2 is a flowchart of another video advertisement processing method provided by an embodiment of the present invention, and the method is applied to a user equipment. As shown in Figure 2, the method may include the following steps:

Step 201: Obtain the information of the user's advertisement bearing unit.

Wherein, the information of the advertisement bearing unit includes: the specification information of the advertisement bearing unit and the video advertisement information in the advertisement bearing unit; the video advertisement information is obtained and stored according to the advertisement position information in the target video description file in the ad-bearing unit.

Step 202: Use the specification information of the advertisement bearing unit to process the video advertisement corresponding to the video advertisement information.

Optionally, this processing can be playing, clearing, and so on. When the storage space of the advertisement bearing unit is empty, the advertisement box server may send prompt information to the user equipment to prompt the user to browse and clear the video advertisement.

When implementing this embodiment, the user can access the advertisement box server according to the user ID through the browsing entry of the advertisement bearing unit of the player in the user equipment (this can be a specially set client APP for processing video advertisements) to obtain information about the advertisement bearing unit of the user, and process the video advertisement in the advertisement bearing unit. After performing the processing operation, the user equipment may feed back processing operation information to the advertisement box server. In this way, on the one hand, the user's advertisement bearing unit can be updated according to the user's advertisement cleaning operation; on the other hand, the user's browsing and cleaning operation record can be fed back to the advertising system, so that the advertising system can use the user's browsing and cleaning operation record. Do better operations for future video advertisements; at the same time, send them to the advertising billing system for more refined advertising billing operations.

In this embodiment of the present invention, an advertisement bearing unit may be used to process the video advertisement information stored therein, and the video advertisement information is obtained according to the advertisement position information in the target video description file and stored in the advertisement bearing unit, so that the user can Skip video advertisements during the viewing of the target video, so as to avoid video advertisements from affecting the user's video viewing experience and improve the user's video viewing experience.

Optionally, the specification information of the advertisement bearing unit may include at least one of the following: a display mode of the advertisement bearing unit, a video advertisement browsing mode, and a video advertisement clearing mode.

For example, if the display mode of the advertisement bearing unit selected by the user is full-screen overlay playback screen display, the video advertisement may be played based on the full-screen overlay playback screen display. For another example, if the user selects the video advertisement browsing mode to delete the video advertisement directly after playing for 1 second, then when the video advertisement is played on the corresponding display interface, each video advertisement (regardless of its playback duration) can be played within 1 second. directly delete it. For another example, if the video advertisement clearing method selected by the user is that multiple video advertisements can be cleared at the same time, when clearing the video advertisements, the selected multiple video advertisements can be cleared at the same time through the clear button.

In the embodiment of the present invention, in order to meet the diversified demands of advertisement services, corresponding charging rules may be defined according to the specifications of the advertisement bearing unit. That is, there may be different billing methods for advertisement bearing units of different specifications. The billing for the advertisement bearing unit may be completed by the advertisement billing system, and the user pays for the advertisement bearing unit selected by the user.

Optionally, the method further includes:

receiving charging information of the advertisement bearing unit;

Wherein, the charging information is determined based on the specification information of the advertisement bearing unit.

In this way, different charging can be performed on the advertisement bearing unit selected by the user, so as to meet the diversified demands of the advertisement service.

The following describes a video advertisement processing process of a specific example of the present invention with reference to FIG. 3 .

In a specific example of the present invention, as shown in FIG. 3 , the corresponding video advertisement processing process may include:

1) The user sends a video viewing request to the video server through a playback terminal (ie, user equipment); for example, the video viewing request is used to request to view the video S.

2) the video server establishes a user viewing task according to the video viewing request, and obtains the corresponding video description file of the video S from the CDN, and obtains the information of the user's advertisement bearing unit from the advertisement box server; wherein, the information of the advertisement bearing unit The rule information and storage space information of the advertisement bearing unit may be included.

3) The video server parses the acquired video description file, obtains the advertisement space information in the video description file, and sends an advertisement request message to the advertisement system using the advertisement space information, user information, video information and information of the advertisement bearing unit.

4) According to the received advertisement request message, the advertisement system determines the video advertisement 1 (which may include at least one advertisement) that is allowed to be placed in the advertisement bearing unit, and the video advertisement 2 (which is not allowed to be placed in the advertisement bearing unit) according to the requirements of the advertiser, etc. may include at least one advertisement), and return the determination result to the video server.

5) The video server edits the original video description file of the video S, inserts the video description content of the video advertisement 2 into the corresponding video advertisement slot in the original video description file, and returns the edited video description file to the playback terminal; The information of the video advertisement 1 is stored in the user's advertisement bearing unit, and the updated advertisement bearing unit is returned to the advertisement box server.

6) The playback terminal requests video slices (including video advertisement slices) from the CDN according to the received video description file and plays them.

7) The user browses the entrance of the advertisement bearing unit in the playback terminal, accesses the advertisement box server according to the user identification ID, and requests to obtain the information of the corresponding advertisement bearing unit.

8) The advertisement box server sends a video advertisement request to the advertisement system according to the user request and the video advertisement space information that has not been cleared in the advertisement bearing unit to request the corresponding video advertisement, and receives the video advertisement address returned by the advertisement system to be stored in the advertisement. in the carrying unit.

9) The advertisement box server sends the information of the advertisement bearing unit to the playback terminal, and processes the video advertisement.

10) In addition, the playback terminal can also receive billing information sent by the advertisement billing system, where the billing information is determined based on the specification information of the user's advertisement bearing unit. The advertising billing system can obtain the specification information of the user's advertising bearing unit from the advertising box server.

Please refer to FIG. 4. FIG. 4 is a schematic structural diagram of a video advertisement processing apparatus provided by an embodiment of the present invention. As shown in FIG. 4, the video advertisement processing apparatus 40 includes:

The first obtaining module 41 is used to obtain the advertisement space information in the target video description file;

The second obtaining module 42 is configured to obtain video advertisement information according to the advertisement space information;

The storage module 43 is configured to store the video advertisement information in an advertisement bearing unit, so as to process the video advertisement corresponding to the video advertisement information based on the advertisement bearing unit.

Optionally, the video advertisement processing apparatus 40 may further include:

a third acquiring module, configured to acquire at least one of user information, target video information and specification information of the advertisement bearing unit;

The second obtaining module 42 is specifically configured to: obtain the video advertisement information according to the advertisement space information and at least one of the obtained user information, target video information, and specification information of the advertisement bearing unit.

Optionally, the specification information of the advertisement bearing unit includes at least one of the following:

Storage capacity, display method of advertisement bearing unit, video advertisement browsing method, video advertisement clearing method, and video advertisement classification method.

Optionally, the second obtaining module 42 may include:

a detection unit, configured to detect whether video advertisements are not allowed to be played on the advertisement space corresponding to the advertisement space information according to the advertisement space information;

An obtaining unit, configured to obtain the video advertisement information corresponding to the advertisement space under the condition that the video advertisement is not allowed to be played on the advertisement space.

Optionally, the second obtaining module 42 may include:

a sending unit, configured to send an advertisement request message to the advertisement system, wherein the advertisement request message includes the advertisement space information;

A receiving unit, configured to receive the video advertisement information sent by the advertisement system according to the advertisement space information.

It is understandable that the video advertisement processing apparatus 40 in this embodiment of the present invention can implement the various processes implemented in the method embodiment shown in FIG. 1 and achieve the same beneficial effects. To avoid repetition, details are not repeated here.

Please refer to FIG. 5. FIG. 5 is a schematic structural diagram of another video advertisement processing apparatus provided by an embodiment of the present invention. As shown in FIG. 5, the video advertisement processing apparatus 50 includes:

The fourth obtaining module 51 is configured to obtain the information of the advertisement bearing unit of the user; wherein the information of the advertisement bearing unit includes: specification information of the advertisement bearing unit and video advertisement information in the advertisement bearing unit; the The video advertisement information is obtained according to the advertisement position information in the target video description file and stored in the advertisement bearing unit;

The processing module 52 is configured to process the video advertisement corresponding to the video advertisement information by using the specification information of the advertisement bearing unit.

Optionally, the specification information of the advertisement bearing unit includes at least one of the following:

How to display ad-bearing units, how to browse video ads, and how to clear video ads.

Optionally, the video advertisement processing apparatus 50 may further include:

a receiving module, configured to receive the billing information of the advertisement bearing unit;

Wherein, the charging information is determined based on the specification information of the advertisement bearing unit.

It is understandable that the video advertisement processing apparatus 50 in this embodiment of the present invention can implement the various processes implemented in the method embodiment shown in FIG. 2 and achieve the same beneficial effects. To avoid repetition, details are not repeated here.

In addition, an embodiment of the present invention also provides a video advertisement processing device, including a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the computer program is When executed by the processor, each process of the above embodiments of the video advertisement processing method can be implemented, and the same technical effect can be achieved. In order to avoid repetition, details are not repeated here.

Referring to FIG. 6 , an embodiment of the present invention further provides a video advertisement processing device, including a bus 61 , a transceiver 62 , an antenna 63 , a bus interface 64 , a processor 65 and a memory 66 .

In this embodiment of the present invention, the video advertisement processing device further includes: a computer program stored on the memory 66 and executable on the processor 65 .

Optionally, when the computer program is executed by the processor 65, the following steps may be implemented:

Obtain the ad slot information in the target video description file;

Obtain video advertisement information according to the advertisement space information;

The video advertisement information is stored in an advertisement bearing unit, so as to process the video advertisement corresponding to the video advertisement information based on the advertisement bearing unit.

Optionally, when the computer program is executed by the processor 65, the following steps may be implemented:

Obtain the information of the user's advertisement bearing unit; wherein, the information of the advertisement bearing unit includes: specification information of the advertisement bearing unit and video advertisement information in the advertisement bearing unit; the video advertisement information is described according to the target video The advertisement space information in the file is obtained and stored in the advertisement bearing unit;

The video advertisement corresponding to the video advertisement information is processed by using the specification information of the advertisement bearing unit.

Understandably, in this embodiment of the present invention, when the computer program is executed by the processor 65, each process of the method embodiment shown in FIG. 1 or FIG. 2 can be implemented, and the same technical effect can be achieved. In order to avoid repetition, I won't go into details here.

In FIG. 6, a bus architecture (represented by bus 61), which may include any number of interconnected buses and bridges, bus 61 will include one or more processors represented by processor 65 and memory represented by memory 66 The various circuits are linked together. The bus 61 may also link together various other circuits such as peripherals, voltage regulators and power management circuits, etc., which are well known in the art and therefore will not be described further herein. Bus interface 64 provides an interface between bus 61 and transceiver 62 . Transceiver 62 may be a single element or multiple elements, such as multiple receivers and transmitters, providing means for communicating with various other devices over a transmission medium. The data processed by the processor 65 is transmitted on the wireless medium through the antenna 63 , and further, the antenna 63 also receives the data and transmits the data to the processor 65 .

Processor 65 is responsible for managing bus 61 and general processing, and may also provide various functions including timing, peripheral interface, voltage regulation, power management, and other control functions. Instead, memory 66 may be used to store data used by processor 65 in performing operations.

Optionally, the processor 65 may be a CPU, ASIC, FPGA or CPLD.

Embodiments of the present invention also provide a computer-readable storage medium on which a computer program is stored. When the computer program is executed by a processor, the various processes of the foregoing video advertisement processing method embodiments can be implemented, and the same technology can be achieved. The effect, in order to avoid repetition, is not repeated here.

Computer-readable media includes both persistent and non-permanent, removable and non-removable media, and can be implemented by any method or technology for information storage. Information may be computer readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include, but are not limited to, phase-change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), Flash Memory or other memory technology, Compact Disc Read Only Memory (CD-ROM), Digital Versatile Disc (DVD) or other optical storage, Magnetic tape cassettes, magnetic tape magnetic disk storage or other magnetic storage devices or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer-readable media does not include transitory computer-readable media, such as modulated data signals and carrier waves.

It should be noted that, herein, the terms "comprising", "comprising" or any other variation thereof are intended to encompass non-exclusive inclusion, such that a process, method, article or device comprising a series of elements includes not only those elements, It also includes other elements not expressly listed or inherent to such a process, method, article or apparatus. Without further limitation, an element qualified by the phrase "comprising a..." does not preclude the presence of additional identical elements in a process, method, article or apparatus that includes the element.

The above-mentioned serial numbers of the embodiments of the present invention are only for description, and do not represent the advantages or disadvantages of the embodiments.

From the description of the above embodiments, those skilled in the art can clearly understand that the methods of the above embodiments can be implemented by means of software plus a necessary general hardware platform, and of course hardware can also be used, but in many cases the former is better implementation. Based on this understanding, the technical solutions of the present invention can be embodied in the form of software products in essence or the parts that make contributions to the prior art, and the computer software products are stored in a storage medium (such as ROM/RAM, magnetic disk, CD-ROM), including several instructions to make a terminal device (which may be a mobile phone, a computer, a server, an air conditioner, or a network device, etc.) execute the methods described in the various embodiments of the present invention.

The above are only the preferred embodiments of the present invention. It should be pointed out that for those skilled in the art, without departing from the principles of the present invention, several improvements and modifications can be made. It should be regarded as the protection scope of the present invention.

Claims (10)

1. A method for processing video advertisements, comprising:

acquiring advertisement space information in a target video description file;

acquiring video advertisement information according to the advertisement space information;

storing the video advertisement information into an advertisement bearing unit, and processing the video advertisement corresponding to the video advertisement information by user equipment according to the specification information of the advertisement bearing unit; wherein the advertisement carrying unit corresponds to a user.

2. The method of claim 1, wherein before obtaining video advertisement information according to the advertisement space information, the method further comprises:

acquiring at least one of user information, target video information and specification information of the advertisement carrying unit;

the acquiring video advertisement information according to the advertisement space information includes:

and acquiring the video advertisement information according to the advertisement space information and at least one of the acquired user information, the acquired target video information and the specification information of the advertisement carrying unit.

3. The method of claim 2, wherein the specification information of the advertisement carrying unit comprises at least one of:

the method comprises the following steps of storage capacity, a display mode of an advertisement bearing unit, a video advertisement browsing mode, a video advertisement clearing mode and a video advertisement classifying mode.

4. The method of claim 1, wherein the obtaining video advertisement information according to the advertisement space information comprises:

detecting whether video advertisements are allowed not to be played on the advertisement positions corresponding to the advertisement position information or not according to the advertisement position information;

and under the condition that video advertisements are not allowed to be played on the advertisement positions, acquiring the video advertisement information corresponding to the advertisement positions.

5. The method of claim 1, wherein the obtaining video advertisement information according to the advertisement space information comprises:

sending an advertisement request message to an advertisement system, wherein the advertisement request message comprises the advertisement position information;

and receiving the video advertisement information sent by the advertisement system according to the advertisement space information.

6. A method for processing video advertisements, comprising:

acquiring information of an advertisement bearing unit of a user; wherein the information of the advertisement carrying unit comprises: specification information of the advertisement carrying unit and video advertisement information in the advertisement carrying unit; the video advertisement information is obtained according to the advertisement position information in the target video description file and is stored in the advertisement bearing unit; the advertisement bearing unit corresponds to a user;

And processing the video advertisement corresponding to the video advertisement information by using the specification information of the advertisement bearing unit.

7. The method of claim 6, wherein the specification information of the advertisement-bearing unit comprises at least one of:

the display mode of the advertisement bearing unit, the video advertisement browsing mode and the video advertisement clearing mode.

8. The method of claim 6, further comprising:

receiving charging information of the advertisement bearing unit;

wherein the charging information is determined based on specification information of the advertisement carrying unit.

9. A video advertisement processing apparatus comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the computer program, when executed by the processor, implements the steps of the video advertisement processing method according to any one of claims 1 to 5 or implements the steps of the video advertisement processing method according to any one of claims 6 to 8.

10. A computer-readable storage medium storing a computer program, characterized in that the computer program, when executed by a processor, implements the steps of the video advertisement processing method according to any one of claims 1 to 5, or implements the steps of the video advertisement processing method according to any one of claims 6 to 8.

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