CN110197408B - Pricing warning method and system for insured commodities - Google Patents
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Abstract
本发明公开一种保价商品的定价预警方法及系统，能够基于价格保护机制的规则，自动的对多种促销形式的成交价进行计算预校验，以降低触发价格保护机制的风险。该方法包括步骤S1：基于促销商品选择对应的促销方式，并预设优惠信息；步骤S2：在价保预警时间段T1内，检索促销商品是否还存在有除当前所选促销方式之外的促销活动；若有，则执行步骤S3，若无，则执行步骤S5；步骤S3：分别计算促销商品以当前所选促销方式优惠后的预设成交价，和以其他促销方式销售的参考成交价；步骤S4：对预设成交价和参考成交价进行校验；当校验不通过，则输出预警信息，当校验通过则执行步骤S5；步骤S5：标记预设的优惠信息不违反价格保护机制，允许上线。
The invention discloses a pricing warning method and system for insured commodities, which can automatically calculate and pre-check transaction prices of various promotion forms based on the rules of the price protection mechanism, so as to reduce the risk of triggering the price protection mechanism. The method includes step S1: selecting a corresponding promotion method based on the promotion item, and presetting preferential information; step S2: retrieving whether there is any promotion other than the currently selected promotion method for the promotion item within the price guarantee warning time period T1 activity; if there is, then go to step S3, if not, go to step S5; Step S3: calculate the preset transaction price of the promotional item after being discounted by the currently selected promotional method, and the reference transaction price sold by other promotional methods; Step S4: verify the preset transaction price and the reference transaction price; when the verification fails, output early warning information, and when the verification passes, execute Step S5; Step S5: mark the preset preferential information as not violating the price protection mechanism , allowed to go online.
Description
Technical Field
The invention relates to the technical field of electronic commerce, in particular to a pricing early warning method and system for premium commodities.
Background
The rapid development of e-commerce has profoundly influenced the shopping mode of people, and the reason for selecting online shopping is mainly embodied in two aspects, one is convenient shopping experience, and the other is the price of material benefit; as such, in order to obtain more access traffic, the store usually employs a method of reporting a sales promotion activity to the e-commerce platform to obtain an increase in the sales volume of the store during the sales promotion period. In order to build a healthy and ordered shopping environment, the e-commerce platform really ensures that consumers enjoy real activity preference by setting a price protection mechanism, and prevents the rights and interests of the consumers from being infringed by stores through false sales promotion behaviors. If the bargaining price of the same type of goods sold in the shop guarantee period is lower than the guarantee price, a price protection mechanism is triggered, and the corresponding e-commerce platform carries out warning processing on the shop, for example, the shop is deducted to restrict the sales promotion behavior of the shop.
The launching forms of the promotion activities are various, the first is that the promotion is realized by issuing a card coupon form, including a platform discount coupon and a shop coupon, and the second is realized by a special selling form, such as directly making special selling on a special price treasure; considering the constraint of the price protection mechanism, when the shop intends to initiate a sales promotion of a certain item, for example, when initiating a discount of the shop, the bargaining price of the same item on a special price treasure and the bargaining price of the discount coupon of the platform are respectively calculated, and the shop can be prevented from being penalized only when the lowest bargaining price of the sales promotion does not violate the price protection mechanism.
It can be seen that when a store manager initiates a sales promotion activity for a commodity, the store manager usually calculates the bargaining prices of different types of sales promotion activities in advance, compares the obtained lowest bargaining price with the price guarantee price in the period to judge whether a price protection mechanism is violated, and if so, needs to adaptively adjust the strength of the sales promotion activity. Therefore, the manual calculation mode in the prior art is time-consuming, labor-consuming and low in efficiency.
Disclosure of Invention
The invention aims to provide a pricing early warning method and a pricing early warning system for guaranteed price commodities, which can automatically calculate and pre-check transaction prices in various promotion forms based on rules of a price protection mechanism so as to reduce the risk of triggering the price protection mechanism.
In order to achieve the above object, an aspect of the present invention provides a pricing early warning method for a premium product, the method including:
step S1: selecting a corresponding promotion mode based on the promotion commodity, and presetting preferential information; the promotion mode comprises any one of shop activity discount, platform activity discount and special activity discount, and the discount information comprises a preset promotion time period T2 and a preset discount;
step S2: searching whether the promotional merchandise has promotion activities other than the currently selected promotion mode in the price and insurance early warning time period T1; if yes, executing step S3, otherwise, executing step S5;
step S3: respectively calculating a preset bargaining price after the promotion commodity is favored in the currently selected promotion mode and a reference bargaining price sold in other promotion modes;
step S4: verifying the preset bargaining price and the reference bargaining price; if the verification is not passed, outputting early warning information, and if the verification is passed, executing the step S5;
step S5: and marking the preset preferential information to not violate a price protection mechanism, and allowing online.
Specifically, the step S2 includes:
step S21: searching historical promotion activities, except the currently selected promotion mode, initiated by the promotion commodities, and sequentially recording the preferential information of the historical promotion activities;
step S22: judging whether the preset promotion time period T2 is intersected with the promotion time periods of the historical promotion activities or not; if not, executing step S23, and if yes, executing step S3;
step S23: calculating a price guarantee early warning time period T1 according to the preset promotion time period T2 and the price guarantee period T3, wherein the T1 is T2+ T3;
step S24: judging whether intersection exists between the price and insurance early warning time period T1 and the promotion time period of each historical promotion activity; if not, step S5 is executed, and if yes, step S3 is executed.
Preferably, the step S21 is preceded by:
step S20: and inquiring whether the database stores the commodity data consistent with the sales promotion commodity, if not, adding the sales promotion commodity data into the database, and if so, executing the step S21.
Preferably, the step S3 specifically includes:
step S31: calling a discount formula corresponding to the discount mode to obtain a preset bargain price of the sales promotion commodity;
step S32: calling a price guarantee early warning time period T1 in a database, wherein the reference of the promotional commodity in the historical promotional activities is the transaction price;
the discount mode comprises any one of full discount offers, general immediate discount offers and equal-proportion discount offers.
Preferably, the verification method in step S4 is:
when the preset bargaining price is larger than or equal to any comparison bargaining price, the verification is passed;
and when the preset bargaining price is smaller than any comparison bargaining price, the verification is not passed.
Compared with the prior art, the pricing early warning method of the premium commodities provided by the invention has the following beneficial effects:
considering the diversity of e-commerce platform promotion modes, for example, the e-commerce platform promotion mode may be any one of store activity offers, platform activity offers or special sale activity offers, usually, special sale activities are only brought online on special sale websites, such as a special price system, and the store activity offers and the platform activity offers are only performed on an online shop system, such as a maoning system. Based on the above, the invention provides a pricing early warning method for the premium commodities, which can correspondingly search T in the database according to the sales promotion mode selected by the preset sales promotion commodities1And (3) outputting corresponding promotion activity lists at the same time for all promotion activities except the currently selected promotion mode in a time period, sequentially verifying the preset bargaining prices of the currently selected promotion mode with the reference bargaining prices in the promotion activity lists to finally obtain a comprehensive and accurate verification result, and sending out early warning information or prompt information according to the verification result so as to avoid triggering a price protection mechanism of the power provider platform.
The invention provides a pricing early warning system of the insurance commodity on the other hand, apply to the pricing early warning method of the insurance commodity of the above-mentioned technical scheme, the said system includes promotion choice unit, commodity search unit, check processing unit and result feedback unit connected sequentially;
the promotion selection unit is used for selecting a corresponding promotion mode based on the promotion commodity and presetting preferential information;
the commodity retrieval unit is used for warning the time period T in the price insurance1In the method, whether the sales promotion product still exists or not is searchedThe promotion activities except the currently selected promotion mode exist, if yes, the corresponding promotion mode and the preferential information are output;
the verification processing unit is used for respectively calculating a preset bargaining price after the promotion commodity is favored by the currently selected promotion mode and a reference bargaining price sold by other promotion modes, and verifying the preset bargaining price and the reference bargaining price;
and the result feedback unit is used for receiving the verification result and correspondingly outputting the early warning information or the prompt information.
Preferably, the system further comprises a white list filtering unit arranged between the promotion selecting unit and the commodity retrieving unit;
the white list filtering unit is used for eliminating the sales promotion commodities without retrieval.
Preferably, the commodity retrieval unit comprises a retrieval module, a judgment module, a data additional recording module and a database module, wherein one end of the retrieval module is connected with the promotion selection unit, the other end of the retrieval module is connected with one end of the judgment module, and the other end of the judgment module is respectively connected with the data additional recording module and the database module;
the retrieval module is used for outputting retrieval instructions according to the promotion commodities, the promotion forms corresponding to the promotion commodities and the discount information;
the judging module is used for judging whether the database module stores data corresponding to the sales promotion commodities, if not, the commodity additional recording module is called, and if so, the database module is called for output;
the data additional recording module is used for additionally recording the data of the sales promotion commodities in the database module;
and the database module is used for searching the promotion commodities according to the searching instruction and sequentially outputting the preferential information of each historical promotion activity.
Preferably, the check processing unit comprises a calculation module and a check module, one end of the calculation module is connected with the database module, and the other end of the calculation module is connected with the check module;
the calculation module is used for calling a discount formula corresponding to the discount mode to obtain a preset bargain price of the sales promotion commodity;
the checking module is used for checking whether the preset transaction price is larger than or equal to any comparison transaction price and outputting prompt information, otherwise, the checking does not pass and outputs early warning information.
Compared with the prior art, the pricing early warning method of the guaranteed price commodity provided by the invention has the same beneficial effect as the pricing early warning system of the guaranteed price commodity provided by the technical scheme, and is not repeated herein.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the invention and not to limit the invention. In the drawings:
FIG. 1 is a schematic flow chart illustrating a pricing early warning method for premium goods according to an embodiment of the present invention;
FIG. 2 is a schematic illustration of the method of FIG. 1 for retrieving promotional items for the presence of other promotional programs;
FIG. 3 is a diagram of a network topology for implementing a Bisca system for a pricing and security check service;
fig. 4 is a display screenshot of an early warning information example one in the first embodiment of the present invention;
fig. 5 is a display screenshot of an early warning information example two in the first embodiment of the present invention;
fig. 6 is a block diagram of a pricing early warning system for premium goods according to a second embodiment of the present invention.
Reference numerals:
1-promotion selection unit, 2-white list filtering unit;
3-a commodity retrieval unit, 4-a verification processing unit;
5-result feedback unit, 31-retrieval module;
32-a judgment module, 33-a data additional recording module;
34-database module, 41-calculation module,
42-check module.
Detailed Description
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in detail below. It is to be understood that the described embodiments are merely exemplary of the invention, and not restrictive of the full scope of the invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Example one
Fig. 1 is a schematic flow chart of a pricing early warning method for premium goods according to an embodiment of the present invention. Referring to fig. 1, the present embodiment provides a pricing warning method for premium commodities, including:
step S1: selecting a corresponding promotion mode based on the promotion commodity, and presetting preferential information; wherein, the promotion mode includes any one of shop activity discount, platform activity discount and special sale activity discount, and the discount information includes: presetting a promotion time period T2And presetting preferential discounts;
step S2: on-price-insurance early warning time period T1Searching whether the promotion goods have promotion activities other than the currently selected promotion mode; if yes, executing step S3, otherwise, executing step S5;
step S3: respectively calculating a preset bargaining price after the promotion goods are favored in the currently selected promotion mode and a reference bargaining price sold in other promotion modes;
step S4: checking the preset bargaining price and the reference bargaining price; if the verification is not passed, outputting early warning information, and if the verification is passed, executing the step S5;
step S5: marking the preset preferential information does not violate the price protection mechanism, and allowing online.
For the description of this embodiment, please refer to fig. 3, which illustrates a tianmao system as an example, where the tianmao system includes a special value system and a maoning system, the special value system is used for an online special sale discount, and the maoning system is used for an online shop activity discount and a platform activity discount, when an administrator needs to initiate the shop activity discount, it is first necessary to search in a database of the special value system whether a preset promotional commodity in a time period T1 is online for the special sale, and then it is necessary to search in a database of the maoning system whether a preset promotional commodity in a time period T1 is online for the commercial coupon (the platform activity discount), and feed back a search result to the maoning system, and the maoning system determines whether the shop activity discount meets an online condition by checking a preset bargain price and a reference bargain price of the commodity, and a reference bargain price. Similarly, when the administrator needs to initiate the platform activity offer, the special sale activity offer and the store activity offer need to be verified, or when the administrator needs to initiate the special sale activity offer, the store activity offer and the platform activity offer need to be verified, and the specific process is the same as above, which is not described herein again.
As can be seen from the implementation process, the pricing early warning method for the premium commodities provided in this embodiment can correspondingly search all the sales promotion activities except the currently selected sales promotion mode within the time period T1 in the database according to the sales promotion mode selected by the preset sales promotion commodities, output the corresponding sales promotion activity list at the same time, and verify the preset bargaining price of the currently selected sales promotion mode with the reference bargaining price in the sales promotion activity list in sequence to finally obtain a comprehensive and accurate verification result, and send out the early warning information or the prompt information according to the verification result, so as to avoid triggering the price protection mechanism of the vendor platform.
Specifically, referring to fig. 2, S2 in the present embodiment specifically includes:
step S20: inquiring whether the database stores commodity data consistent with the sales promotion commodities, if not, adding the sales promotion commodity data into the database, and if so, executing the step S21;
step S21: searching historical promotion activities initiated by the promotion commodities except the currently selected promotion mode, and sequentially recording the preferential information of the historical promotion activities;
step S22: judging whether the preset promotion time period T2 is intersected with the promotion time periods of the historical promotion activities or not; if not, executing step S23, and if yes, executing step S3;
step S23: calculating a price guarantee early warning time period T1 according to a preset promotion time period T2 and a price guarantee period T3, wherein T1 is T2+ T3;
step S24: judging whether intersection exists between the price and insurance early warning time period T1 and the promotion time periods of the historical promotion activities; if not, step S5 is executed, and if yes, step S3 is executed.
In specific implementation, firstly, the database of the promotion commodity database is judged to be non-empty through the step S20, if the judgment result is non-empty, the step S21 is executed to output the preferential information of the historical promotion activity, wherein the preferential information comprises commodity codes, SKU codes, reference transaction prices, the starting time of the promotion activity and the like, if the judgment result is empty, the preset promotion commodity data is additionally recorded in the promotion commodity database, and the accuracy of the data sample is improved through additional recording and updating of the database. As can be appreciated, the period of time T is guaranteed3The reserve time specified for the mechanism of the reserve, for example, for a day cat is 15 days.
The method for determining the time intersection in step S22 is as follows: adopting a decomposition cross judgment method, for example, when an administrator initiates a store activity benefit D to a sales promotion commodity, firstly, acquiring benefit information of special sale activity benefit T in a special price system and acquiring benefit information of platform activity benefit P in a cat nip system, respectively, by calculating an intersection period D n T of the store activity benefit D and the special sale activity benefit T and an intersection period D n P of the store activity benefit D and the platform activity benefit P, respectively, it can be judged that the store activity benefit D and the special sale activity benefit T or the platform activity benefit P have an intersection period as long as any result of D n T or D n P is 1.
Referring to fig. 2, step S3 in this embodiment specifically includes:
step S31: calling a discount formula corresponding to the discount mode to obtain a preset bargain price of the sales promotion commodity;
step S32: calling the price-insurance early warning time period T in the sales promotion commodity database1The reference bargaining price of the sales promotion commodities in the historical sales promotion activities is included;
the discount mode comprises any one of full discount, general discount and equal discount.
When the method is specifically implemented, the calculation formula of the full reduction preference is as follows
The general formula of the quick reduction preference is D ═ A-C; the calculation formula of the equal proportion reduction privilege is
Wherein A is the full minus reference price, B is the commodity price, C is the coupon price, and D is the bargain price.
Further, the verification method in step S4 in the above embodiment is:
when the preset transaction price is greater than or equal to any comparison transaction price, the verification is passed, and prompt information is sent to allow online;
when the preset transaction price is smaller than any comparison transaction price, the verification is not passed, and the early warning information shown in fig. 4 or fig. 5 is sent out. The pre-warning information includes risk information and suggested modification options, which may include, for example,
the risk information is:
your action will result in a bargain price lower than the action code: 201722222222, campaign name: example Activity 1, cost-effective activities for activity times 2017-02-1700: 00:00 to 2017-02-1900: 00:00, activity review failed due to violation of price protection mechanism;
the suggested modification options are:
reduce the discount strength or cancel the store campaign offer/platform campaign offer.
Example two
Referring to fig. 1 and fig. 6, the embodiment provides a pricing early warning system for premium goods, which includes a promotion selecting unit 1, a goods retrieving unit 3, a verification processing unit 4, and a result feedback unit 5, which are connected in sequence;
the promotion selection unit 1 is used for selecting a corresponding promotion mode based on the promotion commodity and presetting preferential information;
the commodity retrieval unit 3 is used for the early warning time period T of the price insurance1Searching whether the preset sales promotion commodities have sales promotion activities except the currently selected sales promotion mode, and if so, outputting the corresponding sales promotion mode and the preferential information;
the verification processing unit 4 is used for respectively calculating a preset bargaining price after the preset sales promotion commodity is preferential in the currently selected sales promotion mode and a reference bargaining price sold in other modes, and verifying the preset bargaining price and the reference bargaining price;
and the result feedback unit 5 is used for receiving the verification result and correspondingly outputting the early warning information or the prompt information.
Optionally, referring to the figure, the system further includes a white list filtering unit 2 disposed between the promotion selecting unit 1 and the merchandise retrieving unit 3;
the white list filtering unit 2 is used for rejecting the search-free sales promotion products.
Specifically, please continue to refer to fig. 6, the commodity retrieving unit 3 includes a retrieving module 31, a determining module 32, a data additional recording module 33 and a database module 34, one end of the retrieving module 31 is connected to the white list filtering unit 2, the other end of the retrieving module 31 is connected to one end of the determining module 32, and the other end of the determining module 32 is connected to the data additional recording module 33 and the database module 34, respectively;
the retrieval module 31 is used for outputting retrieval instructions according to the sales promotion commodities, the corresponding sales promotion forms and the discount information;
the judging module 32 is used for judging whether the database module 34 stores data corresponding to the sales promotion commodities, if not, the commodity additional recording module is called, and if so, the database module 34 is called for output;
the data supplementary recording module 33 is used for supplementary recording the promotion commodity data in the database module 34;
the database module 34 is used for searching the promotion commodities according to the searching instruction and outputting the preferential information of each historical promotion activity in turn.
The verification processing unit 4 comprises a calculation module 41 and a verification module 42, one end of the calculation module 41 is connected with the database module 34, and the other end of the calculation module 41 is connected with the verification module 42;
the calculation module 41 is configured to call a discount formula corresponding to the discount mode to obtain a preset bargain price of the promoted product;
the checking module 42 is used for checking whether the preset transaction price is greater than or equal to any comparison transaction price and outputting prompt information, otherwise, the checking does not pass and outputting early warning information.
Compared with the prior art, the pricing early warning system for the premium goods provided by the embodiment of the invention has the same beneficial effect as the pricing early warning method for the premium goods provided by the first embodiment, and is not repeated herein.
It will be understood by those skilled in the art that all or part of the steps in the method of the above embodiments may be implemented by hardware that is related to instructions of a program, and the program may be stored in a computer-readable storage medium, and when executed, the program includes the steps of the method of the above embodiments, and the storage medium may be: ROM/RAM, magnetic disks, optical disks, memory cards, and the like.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
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| CN107180315A (en) * | 2017-06-06 | 2017-09-19 | 安徽赛福贝特信息技术有限公司 | A kind of management of enterprise operation service platform |
| CN107730274A (en) * | 2017-10-07 | 2018-02-23 | 张炜程 | A kind of marketing system |
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