CN110163642A - Commodity appraisal procedure and device - Google Patents

Abstract

Present disclose provides a kind of commodity appraisal procedures, comprising: obtains merchandise sales information, is based on commodity price information and merchandise promotion information, the discount rate of commodity is calculated；And the discount rate based on commodity, assess the profit of commodity.Wherein, merchandise sales information includes commodity price information and merchandise promotion information, and merchandise promotion information includes multiple and different promotion rule.

Description

Commodity evaluation method and device

technical field

The present disclosure relates to the field of electronic technology, and more particularly, to a product evaluation method and device.

Background technique

With the development of marketization, in order to increase the sales volume of goods, the promotion rules of online platforms tend to be diversified. Due to the diversification of promotional rules, the evaluation of commodity profits involves a series of data such as purchases, sales, promotions, rebates, and costs, as well as the superposition of multiple rules.

In the process of realizing the concept of the present invention, the inventor found that there are at least the following problems in the prior art: due to the various rules of the existing data storage and the scattered data storage, the statistical caliber is different when calculating the profit of commodities, usually only for A single promotion rule evaluates the profit of a product. Therefore, for the situation that the same product satisfies multiple promotion rules, only considering a single promotion rule will undoubtedly bring inaccuracy to the evaluation of product profits, which often leads to promotion decision makers to make wrong decisions on whether to promote sales of products, giving The operation of the seller brings great inconvenience.

Contents of the invention

In view of this, the present disclosure provides a product evaluation method and device.

One aspect of the present disclosure provides a product evaluation method, including: obtaining product sales information, the product sales information including product price information and product promotion information; based on the product price information and product promotion information, calculating the discount rate of the product; And based on the discount rate of the product, the profit of the product is evaluated. Wherein, the commodity promotion information includes a plurality of different promotion rules.

According to an embodiment of the present disclosure, the commodity includes a first promotion rule and/or a second promotion rule, and the calculating the discount rate of the commodity based on the commodity price information and the commodity promotion information includes: based on the commodity price information and the first promotion According to the rule, the price discount rate of the commodity is calculated; and/or the cost discount rate of the commodity is calculated based on the commodity price information and the second promotion rule.

According to an embodiment of the present disclosure, the first promotion rule includes at least one of the following promotion rules: single product quantity discount rule, single product full discount rule, category quantity discount rule, category full discount rule; and/or the second promotion rule includes at least One of the following rebate rules: scale rebate rules, promotional rebate rules, price guarantee rebate rules, gross guarantee rebate rules.

According to an embodiment of the present disclosure, the product evaluation method further includes: calculating the cost-added rate of the product based on product price information and product promotion information; profit. Wherein, the product promotion information includes at least one of the following promotion rules: a single product full gift rule and a category full free gift rule.

According to an embodiment of the present disclosure, the above commodity promotion information further includes promotion rules, and the promotion rules include promotion fees and promotion time periods; calculating the discount rate of the commodity based on the commodity price information and commodity promotion information includes: based on the commodity price information, calculating The purchase fee of the commodity mentioned in the promotion period; and the cost discount rate of the commodity is calculated based on the promotion fee and the purchase fee.

Another aspect of the present disclosure provides a commodity evaluation device, including: a sales information acquisition module, configured to acquire commodity sales information, wherein the commodity sales information includes commodity price information and commodity promotion information, and the commodity promotion information includes A plurality of different promotion rules; a discount calculation module, used to calculate the discount rate of the product based on the product price information and product promotion information; and an evaluation module, used to evaluate the profit of the product based on the product discount rate.

According to an embodiment of the present disclosure, the promotion rule includes a first promotion rule and/or a second promotion rule, and the calculation of the discount rate of the product based on the product price information and the product promotion information includes: based on the product price information and the first The sales promotion rule is used to calculate the price discount rate of the product; and/or the cost discount rate of the product is calculated based on the product price information and the second promotion rule.

According to an embodiment of the present disclosure, the first promotion rule includes at least one of the following promotion rules: single product quantity discount rule, single product full discount rule, category quantity discount rule, category full discount rule; and/or the second The promotion rules include at least one of the following rebate rules: scale rebate rules, promotion rebate rules, price guarantee rebate rules, and gross guarantee rebate rules.

According to an embodiment of the present disclosure, the above-mentioned commodity evaluation device further includes: an additional cost calculation module, used to calculate the cost addition rate of the commodity based on commodity price information and commodity promotion information; With the rate attached to the cost of the commodity, the profit of the commodity is assessed. Wherein, the product promotion information includes at least one of the following promotion rules: single product full gift rule, category full gift rule.

According to an embodiment of the present disclosure, the above commodity promotion information further includes a promotion rule, the promotion rule includes a promotion fee and a promotion time period, and the commodity evaluation device further includes: a procurement cost calculation module, configured to calculate the price within the promotion period based on the commodity price information. The purchase fee of the commodity; and a discount calculation module, used to calculate the cost discount rate of the commodity based on the promotion fee and the purchase fee.

Another aspect of the present disclosure provides an electronic device, including: one or more processors; and a storage device for storing one or more programs, wherein, when the one or more programs are executed by the one or more When executed by multiple processors, the one or more processors are made to execute the above commodity evaluation method.

Another aspect of the present disclosure provides a computer-readable medium on which executable instructions are stored, and when the instructions are executed by a processor, the processor can execute the above-mentioned product evaluation method.

According to the embodiments of the present disclosure, the accuracy of commodity profit evaluation can be at least partially improved, and decision makers can be prevented from making wrong decisions on sales promotion rules, and thus the technical effect of improving the convenience of sellers' operation can be achieved.

According to the embodiments of the present disclosure, since the promotional rules and rebate rules that may exist in commodity sales are comprehensively considered to estimate the profit of the commodity, the difference between the estimated profit and the actual profit can be at least partially reduced, thereby prompting decision makers to pay more attention to promotional sales. Make the right decision to further improve the convenience of the seller's operation.

Description of drawings

The above and other objects, features and advantages of the present disclosure will be more clearly described through the following description of the embodiments of the present disclosure with reference to the accompanying drawings, in which:

FIG. 1 schematically shows an application scenario of a product evaluation method and device according to an embodiment of the present disclosure;

2A to 2C schematically show a method flow chart of a product evaluation method according to an embodiment of the present disclosure;

Fig. 3 schematically shows a method flowchart of a product evaluation method according to another embodiment of the present disclosure;

4A to 4C schematically show a block diagram of a product evaluation device according to an embodiment of the present disclosure;

Fig. 5 schematically shows a block diagram of a device suitable for implementing product evaluation according to an embodiment of the present disclosure.

Detailed ways

Hereinafter, embodiments of the present disclosure will be described with reference to the drawings. It should be understood, however, that these descriptions are exemplary only, and are not intended to limit the scope of the present disclosure. Also, in the following description, descriptions of well-known structures and techniques are omitted to avoid unnecessarily obscuring the concept of the present disclosure.

The terminology used herein is for the purpose of describing particular embodiments only, and is not intended to be limiting of the present disclosure. The terms "comprising", "comprising", etc. used herein indicate the presence of stated features, steps, operations and/or components, but do not exclude the presence or addition of one or more other features, steps, operations or components.

All terms (including technical and scientific terms) used herein have the meaning commonly understood by one of ordinary skill in the art, unless otherwise defined. It should be noted that the terms used herein should be interpreted to have a meaning consistent with the context of this specification, and not be interpreted in an idealized or overly rigid manner.

Where expressions such as "at least one of A, B, and C, etc." are used, they should generally be interpreted as those skilled in the art would normally understand the expression (for example, "having A, B, and C A system of at least one of "shall include, but not be limited to, systems with A alone, B alone, C alone, A and B, A and C, B and C, and/or A, B, C, etc. ). Where expressions such as "at least one of A, B, or C, etc." are used, they should generally be interpreted as those skilled in the art would normally understand the expression (for example, "having A, B, or C A system of at least one of "shall include, but not be limited to, systems with A alone, B alone, C alone, A and B, A and C, B and C, and/or A, B, C, etc. ). Those skilled in the art should also understand that virtually any transitional conjunction and/or phrase that represents two or more alternative items, whether in the specification, claims, or drawings, should be understood to include these Possibility of one of the items, either of those items, or both. For example, the phrase "A or B" should be read to include the possibilities of "A" or "B," or "A and B."

Embodiments of the present disclosure provide a product evaluation method and a product evaluation device. The method includes acquiring commodity sales information, the commodity sales information including commodity price information and commodity promotion information; calculating the discount rate of the commodity based on the commodity price information and the commodity promotion information; and The discount rate, which evaluates the profit of the item in question. Wherein, the commodity promotion information includes a plurality of different promotion rules.

Fig. 1 schematically shows an exemplary system architecture 100 that can be used to implement the commodity evaluation method and device according to an embodiment of the present disclosure. It should be noted that, what is shown in FIG. 1 is only an example of the system architecture to which the embodiments of the present disclosure can be applied, so as to help those skilled in the art understand the technical content of the present disclosure, but it does not mean that the embodiments of the present disclosure cannot be used in other device, system, environment or scenario.

As shown in FIG. 1 , a system architecture 100 according to this embodiment may include terminal devices 101 , 102 , 103 , a network 104 and a server 105 . The network 104 is used as a medium for providing communication links between the terminal devices 101 , 102 , 103 and the server 105 . Network 104 may include various connection types, such as wires, wireless communication links, or fiber optic cables, among others.

Users can use terminal devices 101 , 102 , 103 to interact with server 105 via network 104 to receive or send messages and the like. Various communication client applications can be installed on the terminal devices 101, 102, 103, such as shopping applications, web browser applications, search applications, instant messaging tools, email clients, social platform software, etc. (just for example).

The terminal devices 101, 102, 103 may be various electronic devices with display screens and supporting web browsing, including but not limited to smart phones, tablet computers, laptop computers, desktop computers and the like.

The server 105 may be a server that provides various services, such as a background management server that provides support for websites browsed by users using the terminal devices 101 , 102 , 103 (just an example). The background management server can analyze and process received data such as user requests, and feed back processing results (such as webpages, information, or data obtained or generated according to user requests) to the terminal device.

It should be noted that, generally, the commodity evaluation method provided by the embodiment of the present disclosure can be executed by the server 105 or the terminal devices 101 , 102 , 103 . Correspondingly, the commodity evaluation apparatus provided by the embodiments of the present disclosure can generally be set in the server 105 or the terminal devices 101 , 102 , 103 . The commodity evaluation method provided by the embodiments of the present disclosure may also be executed by a server or server cluster that is different from the server 105 and can communicate with the terminal devices 101 , 102 , 103 and/or the server 105 . Correspondingly, the commodity evaluation apparatus provided by the embodiments of the present disclosure may also be set in a server or a server cluster that is different from the server 105 and can communicate with the terminal devices 101 , 102 , 103 and/or the server 105 .

It should be understood that the numbers of terminal devices, networks and servers in Fig. 1 are only illustrative. According to the implementation needs, there can be any number of terminal devices, networks and servers.

2A to 2C schematically show a flowchart of a product evaluation method according to an embodiment of the present disclosure.

As shown in FIG. 2A , the method includes operation S210 to operation S230.

In operation S210, commodity sales information is acquired, the commodity sales information includes commodity price information and commodity promotion information, and the commodity promotion information includes a plurality of different promotion rules.

According to an embodiment of the present disclosure, the commodity sales information can be obtained from a server, and a big data model is built in the server to provide a visual way to manage data sources (including commodity sales information), and the big data model is created based on A data structure, the commodity sales information is obtained based on the big data structure. It can be understood that the above acquisition of commodity sales information from the server is only to help understanding, and the present disclosure does not limit the manner of obtaining commodity sales information.

According to an embodiment of the present disclosure, the commodity sales information includes but not limited to commodity attribute information, commodity price information, commodity quantity information, commodity promotion information, and the like. Wherein, the commodity attribute information includes but not limited to commodity code, brand, commodity category, commodity supplier short code and so on.

According to an embodiment of the present disclosure, commodity price information includes, but is not limited to, commodity cost price, commodity warehouse quotation, commodity presale price, commodity purchase price, and the like. Wherein, the commodity warehouse quotation is a value obtained by dividing the total purchase price of all identical commodities stored in the current warehouse by the total quantity of all identical commodities.

According to an embodiment of the present disclosure, the commodity promotion information includes a plurality of different promotion rules, and the promotion rules include but not limited to promotion rules for sellers (for example, e-commerce companies) to sell commodities and suppliers to supply Promotional rules for goods. Wherein, the promotion rules when the supplier supplies goods to the seller include but are not limited to rebate rules from the perspective of the seller. A plurality of different promotion rules can be a plurality of different promotion rules for sellers to sell commodities, or a plurality of different rebate rules, or one or more different promotion rules and one or more different rebate rules for sellers to sell commodities rule.

According to an embodiment of the present disclosure, the promotion rules included in the commodity promotion information may specifically include promotion basic information, such as promotion start date, promotion end date, promotion commodity code, promotion commodity brand, promotion commodity classification, satisfaction amount, discount amount , sales quantity, quantity of gifts, cost of gifts, gross guarantee point, gross guarantee compensation amount, compensation percentage and/or compensation unit price, etc.

In operation S220, the discount rate of the commodity is calculated based on the commodity price information and the commodity promotion information.

According to an embodiment of the present disclosure, the product promotion information includes different first promotion rules and/or second promotion rules. The rules in the seller dimension are pre-specified rebate rules between suppliers and sellers. Correspondingly, the discount rate of the commodity includes but is not limited to a selling price discount rate and/or a cost discount rate. Then, as shown in FIG. 2B , the operation S220 may specifically include operation S221 and/or operation S222.

In operation S221, based on the commodity price information and the first promotion rule, the discount rate of the selling price of the commodity is calculated.

According to an embodiment of the present disclosure, the first promotion rule may be a promotion rule formulated by a seller for selling commodities. The first sales promotion rule includes at least one of the following sales promotion rules: a single product quantity discount rule, a single product full discount rule, a category quantity discount rule, and a category full discount rule. When the operation S220 includes only the operation S221, the first promotion rule includes at least two different ones of the above promotion rules. It can be understood that the above first promotional rule is only used as an example to facilitate understanding of the present disclosure, and the present disclosure does not limit the specific rule manner of the first promotional rule.

According to the embodiment of the present disclosure, the quantity discount rule for a single product is, for example, "20% off the second item" for a single product, which is specifically: the pre-sale price of a box of "Mengniu Pure Milk" is 40 yuan, and this product participates in the above-mentioned For the promotion of the single product quantity discount rule, when the customer purchases, if he buys two boxes of the product, he only needs to pay 72 yuan. When the first promotion rule is this kind of rule, the price discount rate of the commodity can be calculated according to the following rules:

Commodity price discount rate = discount ratio / sales volume;

For example, the discount ratio and sales quantity here belong to the product promotion information. For the above-mentioned "buy two 20% off" promotion rule, the discount ratio is 20%, and the sales quantity is 2, then the product price discount rate 20% divided by 2 equals 10%.

According to the embodiment of the present disclosure, the discount rule for the quantity of a single item can also be, for example, "50% off for two items" for a single item. Under this rule, the discount rate of the selling price of the item is the discount ratio specified in the rule, that is, 50% %.

According to an embodiment of the present disclosure, the quantity discount rule for a single item may also be, for example, "the second item minus 10 yuan" for a single item. Under such a rule, the price discount rate of the item may be calculated by the following rules:

Commodity price discount rate = (discount amount/sales quantity)/pre-sale price;

Among them, for the above-mentioned "second item minus 10 yuan" rule, the discount amount is 10 yuan, the sales quantity is 2, and the pre-sale price is the pre-sale price of the evaluated product.

According to the embodiment of the present disclosure, the rule of full discount for a single product is, for example, "100 yuan off when you spend 199 yuan" for a single product. The specific example is: the pre-sale price of "Xiaomi Bracelet" is 100 yuan, and you need to buy two pieces to get the discount. If the total pre-sale price satisfies the above-mentioned single-item full discount rules, then when the customer purchases two items of the item, he only needs to pay 100 yuan. When the first promotion rule is this kind of rule, the price discount rate of the product can be calculated according to the following rules:

Commodity price discount rate = (discount amount/sales quantity)/pre-sale price;

For the above-mentioned promotional rule of "minus 100 yuan when you spend 199 yuan", if the pre-sale price of the product is 100 yuan, the discount amount is 100 yuan, and the sales quantity is 2, then the calculated price discount rate of the product is 50%. Here The sales quantity of is inferred based on commodity price information and commodity promotion information. It can be understood that the realization of this kind of single product full discount rule can be in the form of direct full discount, or in the form of full discount discount coupons.

According to the embodiment of the present disclosure, the category quantity discount rule is similar to the single product quantity discount rule, the only difference is that the products purchased by the customer are not required to be the same product, for example, 50% off for two pieces of laundry products, then the same You can choose two products to participate in this promotion. In this type of rule, the product price discount rate is equal to the discount rate in the category quantity discount rule. For example, for the above two 50% off promotion rules, the product price discount rate is 50%.

According to the embodiment of the present disclosure, the above-mentioned category full discount rule is similar to the single product full discount rule. Similarly, it is only necessary to select any commodity participating in the promotion, as long as the total pre-sale price of these commodities is not less than the full discount condition It only needs to meet the amount. For example, if it is a category full discount rule of 199 yuan minus 100 yuan, the total pre-sale price of these products should not be less than 199 yuan. In this kind of promotion rule, the calculation of the product price discount rate can be calculated first to obtain the product apportioned discount amount, and then the product price discount rate is calculated. The specific calculation rules are as follows:

Commodity sharing discount amount = (pre-sale price / satisfaction amount) * discount amount;

Product price discount rate = product apportioned discount amount / pre-sale price;

For example, if it is a category full discount rule of 199 yuan minus 100 yuan, the satisfied amount is 199 yuan, and the discount amount is 100 yuan. It can be understood that the implementation of this kind of category full discount rule can be in the form of direct full discount, or in the form of full discount discount coupons.

It can be understood that the above-mentioned specific sales promotion rules and the calculation of the price discount rate are only used to help understand the present disclosure, and the present disclosure does not limit the specific implementation methods of various promotion rules and price discount rates. The calculation of the price discount rate can also be calculated through the data model, and the price discount rate of the product can be directly obtained only according to the obtained product sales information and the specific rules of the promotion rules.

In operation S222, the cost discount rate of the commodity is calculated based on the commodity price information and the second promotion rule.

According to an embodiment of the present disclosure, the second promotion rule may be a rebate rule. The second promotion rule includes at least one of the following promotion rules: a scale rebate rule, a promotion rebate rule, a price guarantee rebate rule, and a gross guarantee rebate rule. It can be understood that the above second promotion rule is only used as an example to facilitate understanding of the present disclosure, and the present disclosure does not limit the specific rule manner of the second promotion rule.

According to an embodiment of the present disclosure, the scale rebate rules include but not limited to purchase rebate rules, sales rebate rules, and cash rebate rules. Among them, the purchase rebate rule can be, for example, if the seller purchases 100 pieces of the same commodity from the supplier, the supplier will return the purchase fee to the seller (such as an e-commerce company) according to a certain percentage of the purchase price; the sales rebate rule is, for example, It can be that if the seller sells 100 pieces of the same product, the supplier will return the purchase fee to the seller according to a certain percentage of the purchase price; the rebate rule can be, for example, if the seller pays the balance of the purchase within a fixed period of time The supplier will return the purchase fee to the seller according to a certain percentage of the purchase price. In the case where the second promotion rule is the scale rebate rule, the cost discount rate of the commodity is the proportion of the purchase price returned by the supplier to the seller. For example, the supplier returns the purchase fee to the seller at 10% of the purchase price, then the The cost discount rate is 10%.

According to an embodiment of the present disclosure, the promotional rebate rules include but not limited to single product promotional rebate rules and full discount promotional rebate rules.

The single-product promotion rebate rule is, for example: in order to promote a certain product, the supplier requires the seller to reduce the price of the product, and at the same time gives the seller a certain amount of compensation for a single product. In the second promotion rule, such When the rule is used, the cost discount rate of the product is calculated by the following rules:

Commodity cost discount rate = compensation unit price / warehouse quotation;

Among them, the compensation unit price is the compensation price given by the supplier to the seller for a single product in order to promote its products, and the warehouse quotation is the value obtained by dividing the total purchase price of the promoted product stored in the current warehouse by the total quantity of the product.

The full discount promotional rebate rule is, for example: In order to promote its various products (including evaluation products), the supplier has formulated that if the total price of one or more products is not less than 199 yuan, then based on this total price Subtract 100 yuan as the final total selling price of these commodities, and at the same time, the supplier will give the seller a certain percentage of compensation, and the basis for the certain percentage is the discount amount, which is 100 yuan. When the second promotion rule is this kind of rule, the calculation of the cost discount rate of the evaluated product is to first calculate the cost compensation amount, and then calculate the cost discount rate, specifically according to the following rules:

Cost compensation amount = (pre-sale price/satisfaction amount) * discount amount * compensation ratio;

Commodity cost discount rate = cost compensation amount / warehouse quotation;

Among them, the pre-sale price is the pre-sale price of the evaluated product. For the promotion rule of "199 yuan minus 100 yuan", the satisfied amount is 199 yuan, the discount amount is 100 yuan, and the compensation ratio is the supplier's compensation to the seller. Compensation ratio.

According to an embodiment of the present disclosure, the price guarantee rebate rules include but are not limited to the delivery price guarantee rule and the real warehouse price guarantee rule.

The said delivery price guarantee rule is, for example: if the supplier temporarily lowers the purchase price of a certain product in order to promote its product, then in order to compensate the seller, the product purchased by the seller in some previous batches is based on the purchase price at the time of purchase. The difference between the purchase price and the currently stipulated purchase price shall be paid to the seller (regardless of whether the product purchased in certain batches is sold or not), for example, the current purchase price of the product is 100 yuan, and the seller previously purchased If the purchase price of this commodity is 110 yuan, the supplier will compensate the seller a compensation unit price of not more than 10 yuan for each piece of the commodity. When the second promotion rule is this rule, the cost discount rate of the commodity is calculated by the following rule:

Commodity cost discount rate = compensation unit price/warehouse quotation.

The real warehouse price protection rule is similar to the above-mentioned delivery price protection rule, except that when the supplier compensates the seller, it compensates all the commodities stored in the seller’s warehouse according to the compensation unit price. Under the real warehouse price protection rule , the calculation rule of the cost discount rate of the commodity is the same as the calculation rule of the cost discount rate of the delivery price protection rule.

According to an embodiment of the present disclosure, the gross guarantee rebate is, for example: the supplier increases the purchase price of a product purchased by the seller due to reasons such as raw material price increases, and at the same time requires the seller not to increase the selling price of the product. Pre-regulation with the seller: to ensure that the seller can get a fixed percentage of the selling price profit (pre-specified gross guarantee point) when the seller sells its goods, the supplier will give the seller the gross guarantee compensation amount, and the second promotion When the rule is this rule, the cost discount rate of the product is calculated by the following rules:

Commodity cost discount rate = gross insurance compensation amount / warehouse quotation;

in,

Gross guarantee compensation amount = pre-sale price * gross guarantee point - (pre-sale price - warehouse quotation).

It can be understood that the calculation of the above-mentioned specific rebate rules and cost discount rates is only used to help understand the present disclosure, and the present disclosure does not limit the specific implementation methods of various rebate rules and cost discount rates. The calculation of the product can also be calculated through the data model, and the cost discount rate of the product can be directly obtained only according to the obtained product sales information and the specific rules of the rebate rule.

According to an embodiment of the present disclosure, the promotional information of the commodity may further include, for example, a promotional rule, where the promotional rule includes a promotional fee and a promotional time period. The promotion rule can be, for example, that in order to increase the sales of a certain commodity, the supplier gives a certain promotion fee to the seller, and requires the seller to display a promotional advertisement of a certain commodity on an online or offline platform. The promotion fee can be paid according to the promotion period. For example, if the promotion fee paid by the supplier to the seller is settled once a year, the promotion period is one year. In this case, as shown with reference to FIG. 2C , the operation S220 includes operation S223 and operation S224.

In operation S223, based on the commodity price information, the purchase fee of the commodity within the promotion period is calculated. For example, if the promotion time period is one year, the operation S223 is specifically: according to the price information of the commodity, calculate and obtain the total purchasing expenses spent by the seller on purchasing the certain commodity in the year.

In operation S224, a cost discount rate of the commodity is calculated based on the promotion fee and the purchase fee. Specifically, when the promotion rule is the promotion rule, the cost discount rate of the commodity is a value obtained by dividing the promotion fee by the purchase fee.

According to the embodiment of the present disclosure, the product profit is evaluated by converting the promotion fee in the promotion rule into the cost discount rate of the product; compared with the method of ignoring this rule in the usual profit evaluation, the evaluation method of the embodiment of the present disclosure The evaluation indicators are more comprehensive, which can improve the accuracy of commodity profit evaluation, thereby providing a more comprehensive judgment basis for the introduction, production and operation of commodities.

In operation S230, the profit of the commodity is evaluated based on the discount rate of the commodity.

According to an embodiment of the present disclosure, the profit of the commodity is, for example, the gross profit of the commodity. The operation S230 specifically includes: calculating the final selling price and final cost of the commodity according to the discount rate and commodity price information of the commodity; the difference between the final selling price and the final cost is the gross profit of the commodity; The quotient of the gross profit of the commodity and the final selling price of the commodity is the gross profit margin of the commodity.

When the promotion rule is a plurality of first rules, in operation S230, only the final selling price of the product is calculated to evaluate the gross profit of the product. When the promotion rule is a plurality of second rules, in operation S230, only the final cost price of the product is calculated to evaluate the gross profit of the product. In the case that the sales promotion rules include both the first rule and the second rule, the final selling price and final cost price of the commodity should be calculated to evaluate the profit of the commodity.

According to an embodiment of the present disclosure, for example, a plurality of first promotional rules have priorities, and when calculating the final selling price of a commodity, the discounts are sequentially superimposed according to the priority of the promotional rules to obtain the final selling price of the commodity. The selling price is calculated, for example, by the following rules:

Final selling price = (((pre-sale price*(1-selling price discount rate 1))*(1-selling price discount rate 2))*(1-selling price discount rate 3)…).

The final cost of the commodity is calculated based on the sum of each cost discount rate, for example, it can be calculated according to the following rules:

Final cost=warehouse quote*(1-(cost discount rate 1+cost discount rate 2+...cost discount rate n)).

To sum up, the product evaluation method of the embodiment of the present disclosure, according to the discount splitting method, splits the discounts of various promotional rules into a single product, that is, after the promotional rules are decomposed into the SKU (Stock Keeping Unit) dimension, the product evaluation is carried out. Compared with the evaluation of only a single promotion rule in the prior art, the evaluation method of the present disclosure is accurate and comprehensive. Based on the profit evaluation results, it can assist business decision makers to make more effective decisions on whether to introduce, Production and management decisions, so as to effectively guarantee the seller's income.

Fig. 3 schematically shows a flow chart of a product evaluation method according to another embodiment of the present disclosure.

As shown in FIG. 3 , the method includes operations S210 to S220, and operations S310 to S320.

Operations S210 to S220 are the same as or similar to operations S210 to S220 described above with reference to FIG. 2A , and will not be repeated here.

In operation S310, the cost addition rate of the commodity is calculated based on the commodity price information and the commodity promotion information.

According to an embodiment of the present disclosure, the product promotion information described in operation S210 includes at least one of the following promotion rules: a single-product full-free rule, a category full-free rule, and the like. It can be understood that the above promotion rules are only examples to facilitate the understanding of the present disclosure, and the present disclosure does not limit the specific rules of the promotion rules.

According to the embodiment of the present disclosure, the rule of free gift for a single product is, for example, the "buy one get one free" rule, the "buy one get two free" rule or the "buy two get one free" rule, etc., wherein, if you buy product A, you can give product A as a gift, It can also be a gift of other commodities except commodity A. At this time, the calculation of the cost-added rate of the commodity is, for example: first calculate the cost apportionment amount, and then calculate the cost-plus rate, wherein the specific calculation rules are as follows:

Cost apportionment amount = gift cost / sales quantity;

Cost additional rate = cost allocation amount / warehouse quotation;

Among them, the cost of the gift is the total cost of all the products provided by the purchase of product A stipulated in the full gift rule. For example, if the purchase of a product A gives a product B and a product C, the cost of the gift is a For the total cost of a product C, the sales quantity is the quantity of product A that needs to be purchased to meet the full gift rule for a single product. If you buy one and get one free, the sales quantity is 1.

According to an embodiment of the present disclosure, the rules for gifting when the category is full are, for example: "free commodity A and commodity B when you spend 199 yuan", "free commodity C when you spend 99 yuan" and so on. That is, if you buy multiple products that meet the full gift rules of this category, as long as the total price is not less than 199 yuan, you will get free product A and product B; or buy multiple products that meet the full gift rules of this category, as long as the total price is not less than 99 yuan, Item C can be presented as a gift. At this time, the calculation of the cost-addition rate of the appraised product is, for example: first calculate the cost apportionment amount, and then calculate the cost-addition rate. The specific calculation rules are as follows:

Cost sharing amount = (pre-sale price/satisfaction amount)* gift cost;

Cost additional rate = cost allocation amount / warehouse quotation;

Among them, the pre-sale price is the pre-sale price of the evaluated product. When the promotion rule is "free product A and product B when spending 199 yuan", the satisfied amount is 199 yuan, and the cost of the gift is the total cost of product A and product B.

It can be understood that the calculation of the above-mentioned specific promotional rules and cost-added rates is only used to help understand the present disclosure, and the present disclosure does not limit the specific implementation of various promotional rules and cost-added rates. The calculation of the product can also be calculated through the data model, and the cost discount rate of the product can be directly obtained only according to the obtained product sales information and the specific rules of the promotion rules.

In operation S320, the profit of the commodity is evaluated based on the discount rate of the commodity and the cost-added rate of the commodity.

According to an embodiment of the present disclosure, the operation S320 is similar to the operation S230 described with reference to FIG. 2A , the only difference is that when evaluating the profit of the product, the full gift rule in the promotional information is also taken into account, and according to the cost additional rate of the product and the The final cost of the commodity is calculated by the discount rate of the cost of the commodity, and the final selling price of the commodity is calculated according to the discount rate of the selling price of the commodity. The difference between the final selling price and the final cost is the gross profit of the evaluated commodity. The quotient obtained by dividing the final selling price of the commodity is the gross profit rate of the commodity. Among them, the calculation of the final cost can be carried out according to the following rules:

Final cost = warehouse quotation * (1- total cost discount rate + total cost additional rate);

Wherein, the total cost discount rate is the sum of the cost discount rates of various rebate rules, and the total cost additional rate is the sum of the cost additional rates of various promotion rules.

According to the product evaluation method described with reference to Figure 3, the cost of the gift in the full-free promotion rule is converted into the cost-addition rate of the sold product, that is, the cost apportionment method is adopted, and the impact of the full-free promotion rule is superimposed when evaluating the profit of the product, ensuring that The comprehensiveness in assessing the profit of commodities improves the accuracy of the assessment results and assists business decision-makers in making more effective decisions on whether to introduce, produce, and operate the assessed commodities, thereby effectively guaranteeing the sellers’ profits.

To sum up, the product evaluation method proposed in this disclosure can convert various promotional rules and various rebate rules into the product dimension (SKU dimension) through the discount split method and cost allocation method, so that when evaluating product profits , the superimposed influence of various promotional rules and various rebate rules can be considered comprehensively, and the actual cost and actual selling price of the evaluated product can be calculated, so as to accurately evaluate the profit of the product.

4A to 4C schematically illustrate the structure of a commodity evaluation device according to an embodiment of the present disclosure.

As shown in FIG. 4A , the product evaluation device 400 includes a sales information acquisition module 410 , a discount calculation module 420 and an evaluation module 430 .

Specifically, the sales information obtaining module 410 is configured to obtain product sales information, and the product sales information includes product price information and product promotion information. The product promotion information includes multiple different promotion rules. According to an embodiment of the present disclosure, the sales information obtaining module 410 may, for example, perform the operation S21_0 described above with reference to FIG. 2A , which will not be repeated here.

Specifically, the discount calculation module 420 is configured to calculate the discount rate of the commodity based on commodity price information and commodity promotion information. According to an embodiment of the present disclosure, the discount calculation module 420 may, for example, perform the operation S220 described above with reference to FIG. 2A , which will not be repeated here.

Specifically, the evaluation module 430 is configured to evaluate the profit of the commodity based on the discount rate of the commodity. According to an embodiment of the present disclosure, the evaluation module 430 may, for example, perform the operation S230 described above with reference to FIG. 2A , which will not be repeated here.

According to an embodiment of the present disclosure, the product promotion information includes the first promotion rule and the second promotion rule, then based on the product price information and the product promotion information, calculating the discount rate of the product includes: the discount calculation module 420 based on the product price information and the first The sales promotion rule calculates the price discount rate of the commodity; and/or, the discount calculation module 420 calculates the cost discount rate of the commodity based on the commodity price information and the second promotion rule. According to an embodiment of the present disclosure, the discount calculation module 420 may, for example, perform operation S221 and operation S222 described above with reference to FIG. 2B , which will not be repeated here.

According to an embodiment of the present disclosure, the first promotion rule includes at least one of the following promotion rules, for example: single product quantity discount rule, single product full discount rule, category quantity discount rule, category full discount rule; the second promotion rule For example, at least one of the following rebate rules is included: scale rebate rule, promotional rebate rule, price guarantee rebate rule, and gross guarantee rebate rule.

According to an embodiment of the present disclosure, as shown in FIG. 4B , the product evaluation apparatus 400 further includes an additional cost calculation module 440 , configured to calculate a cost addition rate of the product based on the product price information and product promotion information. The product promotion information includes at least one of the following promotion rules: single product full gift rule, category full free gift rule. Correspondingly, the evaluation module 430 can also evaluate the profit of the commodity based on the discount rate of the commodity and the cost-added rate of the commodity. According to an embodiment of the present disclosure, the additional cost calculation module 440 may, for example, perform operation S310 described above with reference to FIG. 3 , and the evaluation module 430 may also perform operation S320 described above with reference to FIG. 3 , which will not be repeated here.

According to an embodiment of the present disclosure, the product promotion information may also include, for example, a promotion rule, the promotion rule includes a promotion fee and a promotion time period, as shown in FIG. 4C , the product evaluation module may also include a purchase fee calculation module 450, It is used to calculate the purchase fee of the commodity within the promotion period based on the commodity price information. Correspondingly, the discount calculation module 420 can also calculate the cost discount rate of the commodity based on the promotion fee and the purchase fee.

According to an embodiment of the present disclosure, the purchase fee calculation module 450 may, for example, perform operation S223 described above with reference to FIG. 2C , and the discount calculation module 420 may also perform operation S224 described above with reference to FIG. 2C , which will not be repeated here. .

To sum up, the product evaluation device proposed in this disclosure can convert various promotional rules and various rebate rules into the product dimension (SKU dimension) through the discount calculation module, additional cost calculation module and purchase cost calculation module, so that When the evaluation module evaluates the profit of the product, the superimposed influence of various promotion rules and various rebate rules can be considered comprehensively, and the actual cost and actual selling price of the evaluated product can be calculated, so as to accurately evaluate the profit of the product and help to assist business decision-making The seller can make a more effective decision on whether to introduce, produce, and operate the evaluated product, and effectively guarantee the seller's income.

It can be understood that the sales information acquisition module 410, the discount calculation module 420, the evaluation module 430, the additional cost calculation module 440 and the purchase fee calculation module 450 can be combined and implemented in one module, or any one of the modules can be split into Multiple modules. Alternatively, at least part of the functions of one or more of these modules may be combined with at least part of the functions of other modules and implemented in one module. According to an embodiment of the present invention, at least one of the sales information acquisition module 410, the discount calculation module 420, the evaluation module 430, the additional cost calculation module 440, and the purchase fee calculation module 450 can be at least partially implemented as a hardware circuit, such as an on-site Programmable gate array (FPGA), programmable logic array (PLA), system-on-chip, system-on-substrate, system-on-package, application-specific integrated circuit (ASIC), or any other reasonable means by which circuits can be integrated or packaged etc. hardware or firmware, or an appropriate combination of software, hardware and firmware. Alternatively, at least one of the sales information acquisition module 410, the discount calculation module 420, the evaluation module 430, the additional cost calculation module 440, and the purchase fee calculation module 450 may be at least partially implemented as a computer program module, and when the program is run by a computer, The functions of the corresponding modules can be performed.

Fig. 5 schematically shows a block diagram of a device suitable for implementing product evaluation according to an embodiment of the present disclosure. The computer system shown in FIG. 5 is only an example, and should not limit the functions and scope of use of the embodiments of the present disclosure.

As shown in FIG. 5 , a computer system 500 according to an embodiment of the present disclosure includes a processor 501 that can be loaded into a random access memory (RAM) 503 according to a program stored in a read-only memory (ROM) 502 or loaded from a storage section 508 Various appropriate actions and processing are performed by the program. Processor 501 may include, for example, a general-purpose microprocessor (eg, a CPU), an instruction set processor and/or related chipsets and/or a special-purpose microprocessor (eg, an application-specific integrated circuit (ASIC)), and the like. Processor 501 may also include an on-board processor for caching purposes. The processor 501 may include a single processing unit or a plurality of processing units for executing different actions of the method flow described with reference to FIG. 2A to FIG. 3 according to the embodiment of the present disclosure.

In the RAM 503, various programs and data necessary for the operation of the system 500 are stored. The processor 501 , ROM 502 , and RAM 503 are connected to each other through a bus 504 . The processor 501 performs various operations of the commodity evaluation method described above with reference to FIGS. 2A to 3 by executing programs in the ROM 502 and/or the RAM 503 . It should be noted that the program may also be stored in one or more memories other than ROM 502 and RAM 503 . The processor 501 may also execute various operations of the product evaluation method described above with reference to FIGS. 2A to 3 by executing programs stored in the one or more memories.

According to an embodiment of the present disclosure, the system 500 may also include an input/output (I/O) interface 505 that is also connected to the bus 504 . System 500 may also include one or more of the following components connected to I/O interface 505: an input section 506 including a keyboard, mouse, etc.; etc.; a storage section 508 including a hard disk or the like; and a communication section 509 including a network interface card such as a LAN card, a modem, or the like. The communication section 509 performs communication processing via a network such as the Internet. A drive 510 is also connected to the I/O interface 505 as needed. A removable medium 511, such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, etc., is mounted on the drive 510 as necessary so that a computer program read therefrom is installed into the storage section 508 as necessary.

According to an embodiment of the present disclosure, the methods described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product, which includes a computer program carried on a computer-readable medium, where the computer program includes program codes for executing the methods shown in the flowcharts. In such an embodiment, the computer program may be downloaded and installed from a network via communication portion 509 and/or installed from removable media 511 . When the computer program is executed by the processor 501, the above-mentioned functions defined in the system of the embodiment of the present disclosure are performed. According to the embodiments of the present disclosure, the above-described systems, devices, devices, modules, units, etc. may be implemented by computer program modules.

It should be noted that the computer-readable medium shown in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. A computer readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of computer-readable storage media may include, but are not limited to, electrical connections with one or more wires, portable computer diskettes, hard disks, random access memory (RAM), read-only memory (ROM), erasable Programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, apparatus, or device. In the present disclosure, however, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, carrying computer-readable program code therein. Such propagated data signals may take many forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium, which can send, propagate, or transmit a program for use by or in conjunction with an instruction execution system, apparatus, or device. . Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing. According to an embodiment of the present disclosure, the computer-readable medium may include the ROM 502 and/or the RAM 503 and/or one or more memories other than the ROM 502 and the RAM 503 described above.

The flowchart and block diagrams in the Figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in a flowchart or block diagram may represent a module, program segment, or portion of code that includes one or more logical functions for implementing specified executable instructions. It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or they may sometimes be executed in the reverse order, depending upon the functionality involved. It should also be noted that each block in the block diagrams or flowchart illustrations, and combinations of blocks in the block diagrams or flowchart illustrations, can be implemented by a dedicated hardware-based system that performs the specified function or operation, or can be implemented by a A combination of dedicated hardware and computer instructions.

As another aspect, the present disclosure also provides a computer-readable medium, which may be included in the device described in the above-mentioned embodiments, or may exist independently without being assembled into the device. The above-mentioned computer-readable medium carries one or more programs, and when the above-mentioned one or more programs are executed by a device, the device is made to execute the product evaluation method described with reference to FIGS. 2A-3 .

The embodiments of the present disclosure have been described above. However, these examples are for illustrative purposes only and are not intended to limit the scope of the present disclosure. Although the various embodiments have been described separately above, this does not mean that the measures in the various embodiments cannot be advantageously used in combination. The scope of the present disclosure is defined by the appended claims and their equivalents. Various substitutions and modifications can be made by those skilled in the art without departing from the scope of the present disclosure, and these substitutions and modifications should all fall within the scope of the present disclosure.

Claims (12)

1. A commodity evaluation method, comprising: Obtain commodity sales information, the commodity sales information includes commodity price information and commodity promotion information, and the commodity promotion information includes a plurality of different promotion rules; calculating a discount rate for the commodity based on the commodity price information and the commodity promotion information; and Based on the discount rate of the commodity, the profit of the commodity is estimated. 2. The method according to claim 1, wherein the commodity promotion information includes a first promotion rule and/or a second promotion rule, and based on the commodity price information and the commodity promotion information, the price of the commodity is calculated. Discount rates include: Based on the commodity price information and the first promotion rule, calculate the selling price discount rate of the commodity; and/or Based on the commodity price information and the second promotion rule, the cost discount rate of the commodity is calculated. 3. The method of claim 2, wherein: The first promotion rule includes at least one of the following promotion rules: single product quantity discount rule, single product full discount rule, category quantity discount rule, category full discount rule; The second promotion rules include at least one of the following rebate rules: scale rebate rules, promotion rebate rules, price guarantee rebate rules, and gross guarantee rebate rules. 4. The method of claim 1, wherein the method further comprises: Based on the commodity price information and commodity promotion information, calculate the cost additional rate of the commodity; Estimate the profit of the product based on the discount rate of the product and the cost-added rate of the product, Wherein, the product promotion information includes at least one of the following promotion rules: single product full gift rule, category full gift rule. 5. The method according to claim 1, wherein the commodity promotion information further includes a promotion rule, and the promotion rule includes a promotion fee and a promotion time period; based on the commodity price information and the commodity promotion information, the calculated The discount rates for the above items include: Based on the commodity price information, calculate the purchase fee of the commodity within the promotion period; and Based on the promotion fee and the purchase fee, the cost discount rate of the commodity is calculated. 6. A product evaluation device, comprising: The sales information acquisition module acquires commodity sales information, the commodity sales information includes commodity price information and commodity promotion information, and the commodity promotion information includes a plurality of different promotion rules; The discount calculation module calculates the discount rate of the commodity based on the commodity price information and the commodity promotion information; and The evaluation module evaluates the profit of the commodity based on the discount rate of the commodity. 7. The device according to claim 6, wherein the promotion information includes a first promotion rule and/or a second promotion rule, and the discount of the commodity is calculated based on the commodity price information and the commodity promotion information Rates include: Based on the commodity price information and the first promotion rule, calculate the selling price discount rate of the commodity; and/or Based on the commodity price information and the second promotion rule, the cost discount rate of the commodity is calculated. 8. The apparatus of claim 7, wherein: The first promotion rule includes at least one of the following promotion rules: single product quantity discount rule, single product full discount rule, category quantity discount rule, category full discount rule; and/or The second promotion rules include at least one of the following rebate rules: scale rebate rules, promotion rebate rules, price guarantee rebate rules, and gross guarantee rebate rules. 9. The apparatus of claim 6, wherein the apparatus further comprises: The additional cost calculation module calculates the cost additional rate of the commodity based on the commodity price information and commodity promotion information; The evaluation module evaluates the profit of the product based on the discount rate of the product and the cost-added rate of the product, Wherein, the product promotion information includes at least one of the following promotion rules: single product full gift rule, category full gift rule. 10. The device according to claim 6, wherein the product promotion information further includes a promotion rule, the promotion rule includes a promotion fee and a promotion time period, and the device further comprises: A purchase fee calculation module, based on the commodity price information, calculates the purchase fee of the commodity within the promotion period; and The discount calculation module calculates the cost discount rate of the commodity based on the promotion fee and the purchase fee. 11. An electronic device comprising: one or more processors; storage means for storing one or more programs, Wherein, when the one or more programs are executed by the one or more processors, the one or more processors are made to execute the method according to any one of claims 1-5. 12. A computer-readable medium, on which executable instructions are stored, and the instructions, when executed by a processor, cause the processor to execute the method according to any one of claims 1-5.