CN119620904A - Multimedia resource interaction method, device, medium, electronic equipment and program product - Google Patents

Abstract

The method comprises the steps of displaying an interactive card in a multimedia resource, responding to interactive operation aiming at the interactive card, displaying target interactive information input by a user in the interactive card, responding to the target interactive information sent by the interactive card, and displaying the target card related to the multimedia resource and comprising the target interactive information, so that the interactive mode between the displayed multimedia resource and the user can be increased, the interest of popularization content and the diversity of rich popularization interaction can be effectively improved, and the popularization information can be borne in multiple angles through the associated interactive card and the target card, so that the information transfer efficiency of the popularization content is improved.

Description

Multimedia resource interaction method, device, medium, electronic equipment and program product

Technical Field

The disclosure relates to the technical field of interface interaction, in particular to a multimedia resource interaction method, a device, a medium, electronic equipment and a program product.

Background

With the rapid development of the mobile internet, people increasingly use the mobile internet for information popularization. In the related art, the promotion content is generally displayed in the form of graphics context or video, and interaction with the user is lacking, so that the user is extremely easy to ignore the promotion content, the information transmission efficiency is low, and the interactivity is low.

Disclosure of Invention

This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.

In a first aspect, the present disclosure provides a multimedia resource interaction method, including:

Displaying the interactive card in the multimedia resource;

responding to the interactive operation aiming at the interactive card, and displaying target interactive information input by a user in the interactive card;

and responding to the target interaction information sent by the interaction card, and displaying a target card related to the multimedia resource, wherein the target card comprises the target interaction information.

In a second aspect, the present disclosure provides a multimedia resource interaction device, including:

a first display module configured to display an interactive card in a multimedia resource;

A second display module configured to display target interaction information input by a user in the interaction card in response to an interaction operation with respect to the interaction card;

And a third display module configured to display a target card related to the multimedia resource in response to transmitting the target interaction information through the interaction card, wherein the target card includes the target interaction information.

In a third aspect, the present disclosure provides a computer readable medium having stored thereon a computer program which, when executed by a processing device, implements the steps of the method of the first aspect.

In a fourth aspect, the present disclosure provides an electronic device comprising:

a storage device having a computer program stored thereon;

Processing means for executing said computer program in said storage means to carry out the steps of the method according to the first aspect.

In a fifth aspect, the present disclosure provides a computer program product comprising a computer program which, when executed by a processor, implements the steps of the method of the first aspect.

Based on the technical scheme, the interactive card is displayed in the multimedia resource, the target interactive information input by the user is displayed in the interactive card in response to the interactive operation aiming at the interactive card, and the target card related to the multimedia resource and comprising the target interactive information is displayed in response to the transmission of the target interactive information through the interactive card, so that the interactive mode between the displayed multimedia resource and the user can be increased, the interestingness of the promotion content and the diversity of the promotion interaction are effectively improved, and the promotion information can be borne in a multi-angle manner through the related interactive card and the target card, so that the information transmission efficiency of the promotion content is improved.

Additional features and advantages of the present disclosure will be set forth in the detailed description which follows.

Drawings

The above and other features, advantages, and aspects of embodiments of the present disclosure will become more apparent by reference to the following detailed description when taken in conjunction with the accompanying drawings. The same or similar reference numbers will be used throughout the drawings to refer to the same or like elements. It should be understood that the figures are schematic and that elements and components are not necessarily drawn to scale. In the drawings:

Fig. 1 is a flow chart illustrating a method of multimedia asset interaction, according to some embodiments.

Fig. 2 is a schematic diagram of a multimedia asset presentation interface shown in accordance with some embodiments.

FIG. 3 is a schematic diagram of an interactive card shown according to some embodiments.

FIG. 4 is a schematic diagram illustrating display of target interaction information, according to some embodiments.

FIG. 5 is a schematic diagram of a target card shown according to some embodiments.

FIG. 6 is a schematic diagram of a target animation shown according to some embodiments.

Fig. 7 is a schematic illustration of a pendant of a first modality shown in accordance with some embodiments.

Fig. 8 is a schematic view of a pendant showing a second modality, according to some embodiments.

Fig. 9 is a schematic structural diagram of a multimedia asset interaction device according to some embodiments.

Fig. 10 is a schematic structural diagram of an electronic device shown according to some embodiments.

Detailed Description

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure have been shown in the accompanying drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustration purposes only and are not intended to limit the scope of the present disclosure.

It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order and/or performed in parallel. Furthermore, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.

The term "including" and variations thereof as used herein are intended to be open-ended, i.e., including, but not limited to. The term "based on" is based at least in part on. The term "one embodiment" means "at least one embodiment," another embodiment "means" at least one additional embodiment, "and" some embodiments "means" at least some embodiments. Related definitions of other terms will be given in the description below.

It should be noted that the terms "first," "second," and the like in this disclosure are merely used to distinguish between different devices, modules, or units and are not used to define an order or interdependence of functions performed by the devices, modules, or units.

It should be noted that references to "one", "a plurality" and "a plurality" in this disclosure are intended to be illustrative rather than limiting, and those of ordinary skill in the art will appreciate that "one or more" is intended to be understood as "one or more" unless the context clearly indicates otherwise.

The names of messages or information interacted between the various devices in the embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of such messages or information.

It will be appreciated that prior to using the technical solutions disclosed in the embodiments of the present disclosure, the user should be informed and authorized of the type, usage range, usage scenario, etc. of the personal information related to the present disclosure in an appropriate manner according to the relevant legal regulations.

For example, in response to receiving an active request from a user, a prompt is sent to the user to explicitly prompt the user that the operation it is requesting to perform will require personal information to be obtained and used with the user. Thus, the user can autonomously select whether to provide personal information to software or hardware such as an electronic device, an application program, a server or a storage medium for executing the operation of the technical scheme of the present disclosure according to the prompt information.

As an alternative but non-limiting implementation, in response to receiving an active request from a user, the manner in which the prompt information is sent to the user may be, for example, a popup, in which the prompt information may be presented in a text manner. In addition, a selection control for the user to select to provide personal information to the electronic device in a 'consent' or 'disagreement' manner can be carried in the popup window.

It will be appreciated that the above-described notification and user authorization process is merely illustrative and not limiting of the implementations of the present disclosure, and that other ways of satisfying relevant legal regulations may be applied to the implementations of the present disclosure.

Meanwhile, it can be understood that the data (including but not limited to the data itself, the acquisition or the use of the data) related to the technical scheme should conform to the requirements of the corresponding laws and regulations and related regulations.

Fig. 1 is a flow chart illustrating a method of multimedia asset interaction, according to some embodiments. As shown in fig. 1, an embodiment of the present disclosure provides a multimedia resource interaction method, which may be executed by an electronic device, and in particular, may be executed by a multimedia resource interaction apparatus, where the apparatus may be implemented by software and/or hardware, and configured in the electronic device. As shown in fig. 1, the method may include the following steps.

In step 110, an interactive card is displayed in the multimedia asset.

Here, the multimedia resource may be a multimedia resource such as video, carousel pictures (i.e., a group of pictures made up of a plurality of pictures), and audio. The electronic device can display the multimedia resources through the multimedia resource display interface, and display the interactive card in the multimedia resource display interface. The interactive card is used for a user to send interactive information.

Fig. 2 is a schematic diagram of a multimedia asset presentation interface shown in accordance with some embodiments. As shown in fig. 2, a multimedia asset 202 is displayed in a multimedia asset presentation interface 201. Wherein the multimedia asset presentation interface 201 may comprise a target area 203 for displaying asset description information of the multimedia asset 202. The resource description information may refer to document information for describing the multimedia resource, information for describing a release account of the multimedia resource, and a jump link associated with the multimedia resource, etc.

Of course, it should be noted that the multimedia asset presentation interface shown in fig. 2 is merely an example. In other application scenarios, the style of the multimedia asset display interface may also be different.

For example, the interactive card may be displayed in the multimedia asset in a case where the multimedia asset is displayed to the preset node.

The preset node may refer to a resource node in the multimedia resource. Taking a multimedia resource as an example of a video, the preset node of the multimedia resource may refer to a video node in the video. For example, the preset node may be the 6 th second of the video, that is, when the video is played to the 6 th second, the interactive card is displayed in the video. It should be appreciated that the location of the preset node may be related to the total display duration of the multimedia asset. Of course, in the actual application scenario, the preset node may also be set according to the actual situation.

FIG. 3 is a schematic diagram of an interactive card shown according to some embodiments. As shown in fig. 3, an interactive card 204 may be displayed on a multimedia asset 202 displayed on the multimedia asset display interface 201. The interaction card 204 is used for interaction by a user.

Of course, the interactive card 204 may also be a card associated with the multimedia asset 202. Illustratively, the interactive card 204 being associated with the multimedia asset 202 may refer to the interactive card 202 having information associated with the multimedia asset 202. By way of example, the information may be a LOGO (LOGO) of the brand party, a brand image provided by the brand party, a brand color, and a graphic provided by the brand party, among others. For example, if the multimedia asset 202 is a promotional video for merchandise A, the interactive card 204 may carry branding images, LOGO, etc. of merchandise A.

It should be noted that, in the embodiment of the present disclosure, the display position of the interactive card in the multimedia resource is not limited, and the interactive card may be displayed in any area according to the actual requirement. As shown in fig. 3, an interactive card 202 may be displayed in a target area 203. It should be appreciated that when the interactive card 202 is displayed on the target area 203, the resource description information displayed in the target area 203 may be hidden to enable the multimedia asset presentation interface 201 to remain uncluttered.

In step 120, in response to the interactive operation for the interactive card, target interactive information input by the user is displayed in the interactive card.

Here, the user may input the target interaction information in the interaction card through the interaction operation with respect to the interaction card, so as to display the target interaction information input by the user in the interaction card.

As shown in fig. 3, the interactive card 204 has an input box, and a user can input corresponding target interactive information through the input box of the interactive card 204. Of course, the interactive card 204 may also have a button (e.g., the "AI inspiration" button shown in fig. 3) for generating interactive information by one key. When the user clicks the 'AI inspiration' button, target interaction information is automatically generated for the user.

The target interactive information may be the wish information, and accordingly, the interactive card may be a wish card for receiving the user wish information. The wish information may be, among other things, a wish of the user, such as a new year wish, a holiday wish, etc. For example, the target interaction information may be "financial free health forever.

Of course, in other application scenarios, the target interaction information may be information other than the wish information, for example, the target interaction information may be bullet screen information for the multimedia resource.

It should be noted that, in the embodiment of the present disclosure, the interactive information may be text information, picture information, video information, and so on.

FIG. 4 is a schematic diagram illustrating display of target interaction information, according to some embodiments. As shown in FIG. 4, a target interactive message of "financial free health forever-.

In step 130, in response to sending the target interaction information through the interaction card, a target card associated with the multimedia asset is displayed, wherein the target card includes the target interaction information.

Here, the sending the target interaction information through the interaction card may be that the user sends the target interaction information by clicking a button on the interaction card. As shown in FIG. 4, the interactive card 204 has a "send" button for sending interactive information, which the user can click to send the targeted interactive message.

Taking the target interactive message as the wishing information as an example, sending the wishing information can be understood as the user executing the wish action. When the user sends corresponding target interaction information through the interaction card, the target card related to the multimedia resource can be displayed in the multimedia resource display interface. The target card can be a wish card for carrying wish information of the user so as to inform the user of success of wish and show the wish of the user.

It should be noted that, the target card may be related to the multimedia resource, where the target card carries an element related to the multimedia resource. The element may be an advertiser's LOGO (LOGO), an advertiser-provided brand image, a brand color, and an advertiser-provided graphic, among others. For example, if the multimedia asset is a promotional video for merchandise a, the target card may carry branding images, LOGO, etc. of merchandise a.

It should be appreciated that the target card may be generated from the advertiser provided card template and the target interaction information. For example, the target interaction information may be rendered to a corresponding position of the card template to obtain the target card. By providing the customized card template, the advertiser can configure corresponding brand materials on the card template, so that the transfer efficiency of the brand information is increased.

FIG. 5 is a schematic diagram of a target card shown according to some embodiments. As shown in fig. 5, when the user transmits the target interaction information, a target card 501 may be displayed in the multimedia asset display interface 201. The target card 501 includes target interaction information of "financial free health forever". The target card 501 is a card associated with the multimedia asset 202. For example, the multimedia asset 202 is a multimedia asset pertaining to the brand "XXX", and accordingly, the target card 501 may carry text information of "XXX is happy with you wishing to succeed".

Therefore, the interactive card is displayed in the multimedia resource, the target interactive information input by the user is displayed in the interactive card in response to the interactive operation aiming at the interactive card, and the target card related to the multimedia resource and comprising the target interactive information is displayed in response to the transmission of the target interactive information through the interactive card, so that the interactive mode between the displayed multimedia resource and the user can be increased, the interest of popularization content and the diversity of rich popularization interaction are effectively improved, and the popularization information can be borne at multiple angles through the related interactive card and the target card, so that the information transmission efficiency of the popularization content is improved.

In some embodiments, the target card may be saved locally in response to a save operation for the target card, and/or the target card may be sent to a target object indicated by the share operation in response to a share operation for the target card.

The saving operation for the target card refers to an operation triggered by a user and used for indicating to save the target card to the local. As shown in fig. 5, the target card 501 may include a save button (e.g., "save wish" in fig. 5), which when clicked by the user triggers a save operation for the target card 501.

It should be noted that storing the target card locally refers to storing the target card in the electronic device. For example, the target card may be saved to an album. The electronic device stores the target card locally when detecting a save operation for the target card, so that the user can permanently save the target card carrying the user's wish.

The sharing operation for the target card may refer to an operation triggered by the user for indicating to share the target card to the target object. The sharing operation for the target card may be a click operation for a sharing button (e.g., the button of "sharing friends" of fig. 5) included in the target card.

It should be noted that, by sharing the target card with other users, more users can participate in the interaction of the multimedia resource, so as to improve the information propagation efficiency.

In some implementations, in step 130, a target animation associated with the multimedia asset may be displayed in response to sending the target interaction information through the interaction card, and the target card associated with the multimedia asset may be displayed if the target animation satisfies a preset display condition.

Here, the target animation related to the multimedia asset may mean that the target animation carries elements related to the multimedia asset. The element may be an advertiser's LOGO (LOGO), an advertiser-provided brand image, a brand color, and an advertiser-provided graphic, among others. For example, if the multimedia asset is a promotional video for merchandise A, the target animation may carry branding images, LOGO, etc. of merchandise A. By carrying the elements related to the multimedia resources in the target animation, the popularization content of the advertiser can be increased to obtain more display duration, so that the information transfer efficiency is improved.

Wherein the target animation may include target interaction information. It should be appreciated that in the target animation, the target interaction information may be dynamically displayed.

And when the target animation meets the preset display condition, displaying a target card related to the multimedia resource in the multimedia resource display interface. The preset display condition may refer to that the target animation is displayed. Of course, the preset display condition may also refer to the target animation displaying target duration. That is, after the target animation display is completed, the target card is displayed in the multimedia asset display interface. Or when the target animation is displayed to the target duration, displaying the target card in the multimedia resource display interface. It should be noted that the target duration may be set according to the total duration of the target animation. Moreover, when the target card is displayed in the multimedia resource display interface, if the target animation is not displayed yet, the target animation can be continuously displayed.

In the wishing scene, a user can fill in corresponding wishing information through the interactive card, and send the wish information through the interactive card, after the wish information is sent, a target animation comprising the wish information is displayed, and when the target animation meets the preset display condition, the target card is displayed. It should be understood that the target animation may be understood as a colored egg carrying the user's wish-to-wish information.

In some embodiments, an animation template corresponding to the target holiday date may be obtained, where animation elements in the animation template are related to the target holiday date, and then the target animation is obtained according to the animation template and the target interaction information.

The target holiday date may be a holiday date set by the user, such as a spring festival date, mid-autumn festival date, labor festival date, and the like. Of course, the target holiday date may also refer to the current holiday date.

Different animation templates may be corresponding to different holiday dates. For example, the spring festival date corresponds to animation template a, and the mid-autumn festival date corresponds to animation template B. Wherein the animation elements in the animation template are related to the target holiday date. For example, if the target holiday date is the spring festival, the animation element may be a Chinese zodiac corresponding to the spring festival. Taking the target holiday date as the spring festival of the snake as an example, the animation element can be the virtual image of the snake. It should be noted that animation elements may refer to dynamic elements in an animation. The animation template may be an animation template provided by an advertiser that is related to a target holiday date. That is, advertisers can customize different animation templates according to different holiday dates to accommodate popularization of different holidays.

After the animation template is obtained, the target interaction information can be rendered to an area for bearing the interaction information in the animation template, so that the target animation is obtained, and the target interaction information sent by the user is displayed through the target animation.

FIG. 6 is a schematic diagram of a target animation shown according to some embodiments. As shown in fig. 6, the animation element in the target animation 601 is an avatar of "snake", and the target interactive information of "financial free health-. Of course, the target animation 601 may also have elements related to the multimedia asset displayed thereon. For example, if the multimedia asset is a multimedia asset related to brand "XXX", the target animation 601 may also carry an element of "XXX" to represent the association between the target animation 601 and the multimedia asset.

It should be noted that the target animation 601 may specifically be a "snake" avatar moving from the bottom of the multimedia asset display interface 201 to the top of the multimedia asset display interface 201.

Therefore, through displaying the target animation comprising the target interaction information, the interest of the user in interaction can be increased, and the information transmission efficiency can be improved. Moreover, through the animation elements related to the target holiday date, the atmosphere sense and the interestingness of interaction can be enhanced.

In some implementations, in step 120, the target interaction information generated based on the artificial intelligence algorithm may be displayed in the interactive card in response to a trigger operation of the information generation button for the interactive card, or the target interaction information input through the input box may be displayed in the input box of the interactive card in response to an information input operation of the input box for the interactive card.

Here, the information generation button is provided in the interactive card, and the trigger operation of the information generation button for the interactive card may be a click operation for the information generation button. As shown in fig. 3, the information generation button may refer to a button of "AI inspiration" in fig. 3.

When the user clicks the information generation button, the artificial intelligence content generation (AIgc) module can be called to automatically generate target interaction information, so that the target interaction information is displayed in an input box of the interaction card. Wherein, the artificial intelligence content generating module generates corresponding interaction information based on an artificial intelligence algorithm.

It should be noted that the target interaction information generated by the artificial intelligence algorithm may be an interaction message related to the target holiday date. Of course, the user may preset the range of the content generated by the artificial intelligence algorithm, so that the artificial intelligence algorithm generates corresponding interaction information within the set range.

The information input operation for the input box of the interactive card may refer to an information filling operation in the input box, and the user displays the target interaction information input through the input box in the input box of the interactive card by inputting the target interaction information in the input box.

Therefore, the user can intelligently generate the interaction information through the artificial intelligence algorithm, the probability of the user participating in the interaction is greatly improved, and the interaction is more interesting. By inputting target interaction information through the input box, the user can input personalized interaction information, so that the degree of freedom and the interestingness of interaction are increased.

In some implementations, in step 110, a pendant associated with the multimedia resource may be displayed in the multimedia resource, and the interactive card may be displayed if the pendant meets a preset trigger condition.

The hanging piece refers to a small component or module which can be embedded into the multimedia resource display interface, and the multimedia resource displayed in the multimedia resource display interface can be prompted to have an interaction function through the hanging piece, so that a user can participate in interaction with the multimedia resource.

The pendant being associated with the multimedia resource may mean that the element associated with the multimedia resource is carried on the pendant. For example, the element may be an advertiser's LOGO (LOGO), an advertiser-provided brand image, a brand color, and an advertiser-provided graphic, among others. Through carrying the elements related to the multimedia resources in the hanging pieces, the promotion content of the advertiser can be enabled to obtain more display duration, and therefore information transmission efficiency is improved. Of course, a pendant associated with a multimedia asset may also refer to a pendant bound to the multimedia asset.

It should be noted that, the pendant may be displayed on the multimedia resource at the same time as the multimedia resource is displayed. Of course, when the multimedia resource is displayed to the node where the pendant is displayed, the pendant may be displayed on the multimedia resource.

In some embodiments, the pendant of the first modality may be displayed in the multimedia resource, and the pendant of the first modality may be displayed as transformed into the pendant of the second modality.

The hanging piece in the first form may be a hanging piece in the original form, and the hanging piece in the second form may be an enlarged hanging piece. Of course, the hanging piece in the second form can also be in other forms, such as rotation, turnover, display of dynamic effects, and the like. Through controlling the hanging piece in the first mode to be changed into the hanging piece in the second mode, a user can be prompted to conduct hopeful interaction through triggering the hanging piece.

Fig. 7 is a schematic illustration of a pendant of a first modality shown in accordance with some embodiments. Fig. 8 is a schematic view of a pendant showing a second modality, according to some embodiments. As shown in fig. 7 and 8, the hanging member 701 may be enlarged from small (first form) to large (second form).

It should be understood that, in the embodiment of the present disclosure, the display position of the pendant on the multimedia resource display interface is not limited, and the display position of the pendant may be set according to an actual application scenario. For example, the hanging member 701 may be displayed at the position shown in fig. 7. For another example, the pendant 701 may be displayed in a location that is convenient for the user to click on, such as the bottom right of the multimedia asset display interface 201.

When the hanging piece displayed in the multimedia resource display interface meets the preset triggering condition, the interactive card can be displayed in the multimedia resource display interface.

In some embodiments, the preset trigger condition is determined to be met when the pendant is displayed for a preset period of time, or in response to detecting a trigger operation for the pendant.

That is, after the pendant displays the preset duration, the interactive card is displayed in the multimedia resource display interface. For example, after 2 seconds of pendant presentation, an interactive card is displayed in the multimedia asset presentation interface. The triggering operation for the pendant may be a click operation of the pointer on the pendant. When the user clicks the hanging piece, the interactive card can be displayed in the multimedia resource display interface.

Therefore, through the embodiment, the interaction function of the multimedia resources can be prompted for the user through the display hanging piece, so that the user can participate in the interaction of the multimedia resources, and the information transmission efficiency is improved.

Fig. 9 is a schematic structural diagram of a multimedia asset interaction device according to some embodiments. As shown in fig. 9, an embodiment of the present disclosure provides a multimedia asset interaction device 900, where the multimedia asset interaction device 900 includes:

a first display module 901 configured to display an interactive card in a multimedia resource;

A second display module 902 configured to display target interaction information input by a user in the interaction card in response to an interaction operation for the interaction card;

A third display module 903 configured to display a target card related to the multimedia resource in response to sending the target interaction information through the interaction card, wherein the target card includes the target interaction information.

Optionally, the third display module 903 is specifically configured to:

Displaying a target animation related to the multimedia resource in response to the target interaction information being sent through the interaction card, wherein the target animation comprises the target interaction information;

and displaying the target card related to the multimedia resource under the condition that the target animation meets the preset display condition.

Optionally, the multimedia resource interaction device 900 further includes:

The acquisition module is configured to acquire an animation template corresponding to a target holiday date, wherein animation elements in the animation template are related to the target holiday date;

and the obtaining module is configured to obtain the target animation according to the animation template and the target interaction information.

Optionally, the second display module 902 is specifically configured to:

Displaying target interactive information generated based on artificial intelligence algorithm in the interactive card in response to a trigger operation of an information generation button for the interactive card, or

And responding to the information input operation aiming at the input box of the interactive card, and displaying target interactive information input through the input box in the input box of the interactive card.

Optionally, the first display module 901 is specifically configured to:

displaying a pendant associated with the multimedia resource in the multimedia resource;

and displaying the interactive card under the condition that the hanging piece meets the preset triggering condition.

Optionally, the first display module 901 is specifically configured to:

displaying a pendant of a first form in the multimedia resource;

and displaying the hanging piece in the first mode to be changed into the hanging piece in the second mode.

Optionally, the first display module 901 is further configured to:

When the pendant displays the preset time, the preset triggering condition is determined to be met, or

And in response to detecting the triggering operation for the pendant, determining that the preset triggering condition is met.

Optionally, the multimedia resource interaction device 900 further includes:

A save module configured to save the target card locally in response to a save operation for the target card, and/or

And the sharing module is configured to respond to the sharing operation aiming at the target card and send the target card to a target object indicated by the sharing operation.

The functional logic executed by each functional module in the multimedia resource interaction device 900 is already described in detail in the section of the method, and will not be described in detail here.

Referring now to fig. 10, a schematic diagram of an electronic device (e.g., terminal device) 1000 suitable for use in implementing embodiments of the present disclosure is shown. The terminal devices in the embodiments of the present disclosure may include, but are not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., in-vehicle navigation terminals), and the like, and stationary terminals such as digital TVs, desktop computers, and the like. The electronic device shown in fig. 10 is merely an example and should not be construed to limit the functionality and scope of use of the disclosed embodiments.

As shown in fig. 10, the electronic device 1000 may include a processing means (e.g., a central processing unit, a graphics processor, etc.) 1001 that may perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM) 1002 or a program loaded from a storage means 1008 into a Random Access Memory (RAM) 1003. In the RAM 1003, various programs and data necessary for the operation of the electronic apparatus 1000 are also stored. The processing device 1001, the ROM 1002, and the RAM 1003 are connected to each other by a bus 1004. An input/output (I/O) interface 1005 is also connected to bus 1004.

In general, devices including input devices 1006 such as a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc., output devices 1007 including a Liquid Crystal Display (LCD), speaker, vibrator, etc., storage devices 1008 including, for example, magnetic tape, hard disk, etc., and communication devices 1009 may be connected to the I/O interface 1005. The communication means 1009 may allow the electronic device 1000 to communicate wirelessly or by wire with other devices to exchange data. While fig. 10 shows an electronic device 1000 having various means, it is to be understood that not all of the illustrated means are required to be implemented or provided. More or fewer devices may be implemented or provided instead.

In particular, according to embodiments of the present disclosure, the processes described above with reference to flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a non-transitory computer readable medium, the computer program comprising program code for performing the method shown in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication device 1009, or installed from the storage device 1008, or installed from the ROM 1002. The above-described functions defined in the method of the embodiment of the present disclosure are performed when the computer program is executed by the processing device 1001.

It should be noted that the computer readable medium described in the present disclosure may be a computer readable signal medium or a computer readable storage medium, or any combination of the two. The computer readable storage medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples of a computer-readable storage medium may include, but are not limited to, an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this disclosure, a computer-readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present disclosure, however, the computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, with the computer-readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to electrical wiring, fiber optic cable, RF (radio frequency), and the like, or any suitable combination of the foregoing.

In some implementations, the electronic host device may communicate using any currently known or future developed network protocol, such as HTTP (HyperText Transfer Protocol ), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the internet (e.g., the internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed networks.

The computer readable medium may be included in the electronic device or may exist alone without being incorporated into the electronic device.

The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to display an interactive card in a multimedia resource, display target interaction information input by a user in the interactive card in response to an interactive operation for the interactive card, and display a target card related to the multimedia resource in response to transmitting the target interaction information through the interactive card, wherein the target card includes the target interaction information.

Computer program code for carrying out operations of the present disclosure may be written in one or more programming languages, including, but not limited to, an object oriented programming language such as Java, smalltalk, C ++ and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computer (for example, through the Internet using an Internet service provider).

The flowcharts and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The modules described in the embodiments of the present disclosure may be implemented in software or hardware. The name of a module does not in some cases define the module itself.

The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic that may be used include Field Programmable Gate Arrays (FPGAs), application Specific Integrated Circuits (ASICs), application Specific Standard Products (ASSPs), systems-on-a-chip (SOCs), complex Programmable Logic Devices (CPLDs), and the like.

In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. The machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

The foregoing description is only of the preferred embodiments of the present disclosure and description of the principles of the technology being employed. It will be appreciated by persons skilled in the art that the scope of the disclosure referred to in this disclosure is not limited to the specific combinations of features described above, but also covers other embodiments which may be formed by any combination of features described above or equivalents thereof without departing from the spirit of the disclosure. Such as those described above, are mutually substituted with the technical features having similar functions disclosed in the present disclosure (but not limited thereto).

Moreover, although operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. In certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limiting the scope of the present disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.

Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are example forms of implementing the claims. The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.

Claims (12)

1. A multimedia resource interaction method, characterized by comprising: Display interactive cards in multimedia resources; In response to an interactive operation on the interactive card, displaying target interactive information input by the user in the interactive card; In response to sending the target interaction information through the interaction card, a target card related to the multimedia resource is displayed, wherein the target card includes the target interaction information. 2. The method according to claim 1, wherein in response to sending the target interactive information through the interactive card, displaying a target card related to the multimedia resource comprises: In response to sending the target interaction information through the interaction card, displaying a target animation related to the multimedia resource, wherein the target animation includes the target interaction information; When the target animation meets a preset display condition, a target card related to the multimedia resource is displayed. 3. The method according to claim 2, characterized in that the target animation is obtained by the following steps: Acquire an animation template corresponding to a target holiday date, wherein the animation elements in the animation template are related to the target holiday date; The target animation is obtained according to the animation template and the target interaction information. 4. The method according to claim 1, wherein in response to the interactive operation on the interactive card, displaying the target interactive information input by the user in the interactive card comprises: In response to a triggering operation of an information generation button for the interactive card, displaying target interactive information generated based on an artificial intelligence algorithm in the interactive card; or In response to an information input operation on the input box of the interactive card, target interactive information input through the input box is displayed in the input box of the interactive card. 5. The method according to claim 1, wherein displaying the interactive card in the multimedia resource comprises: Displaying widgets associated with the multimedia resource in the multimedia resource; When the widget meets a preset trigger condition, the interactive card is displayed. 6. The method according to claim 5, characterized in that displaying the widget in the multimedia resource comprises: Displaying a first form of widget in the multimedia resource; The widget in the first form is displayed to be transformed into the widget in the second form. 7. The method according to claim 5, characterized in that the method further comprises: When the widget is displayed for a preset time, determining that the preset trigger condition is satisfied; or In response to detecting a trigger operation for the widget, it is determined that the preset trigger condition is met. 8. The method according to any one of claims 1 to 7, characterized in that the method further comprises: In response to a save operation on the target card, saving the target card locally; and/or In response to a sharing operation on the target card, the target card is sent to a target object indicated by the sharing operation. 9. A multimedia resource interactive device, comprising: A first display module, configured to display interactive cards in multimedia resources; A second display module is configured to display target interaction information input by a user in the interaction card in response to an interaction operation on the interaction card; The third display module is configured to display a target card related to the multimedia resource in response to sending the target interaction information through the interaction card, wherein the target card includes the target interaction information. 10. A computer-readable medium having a computer program stored thereon, wherein the computer program implements the steps of the method according to any one of claims 1 to 8 when executed by a processing device. 11. An electronic device, comprising: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 8. 12. A computer program product, comprising a computer program, characterized in that when the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 8 are implemented.