CN1190771A - Advertising devices for railways and other vehicles - Google Patents

Abstract

An advertising device used on both sides of the tracks of railways and other rail vehicles. The billboards with information or advertisements can be clearly seen from the windows of passenger cars. The advertising device includes: 1) at least one set Billboards arranged parallel to the railway tracks; 2) Each billboard has a screen aligned with the window of the passenger car; 3) Advertisements are made on the luminous area and divided into a group of billboards, each billboard There is only one message, complementary to the information on the other billboards in this set, which is clearly visible on multiple trains.

Description

Advertising devices for railways and other vehicles

This invention relates to an advertising device for railway and other vehicles, including those using rubber wheels, tires or supported by magnetic means, or air cushion vehicles. It is an object of the present invention to provide an attractive sequential display of advertisements or information without having to resort to large or complex equipment.

Every day a large number of people travel by train on railways or subways. Therefore, it is most convenient to launch an advertising campaign to those who ride the same subway car or train every day. Common advertising devices are generally used, such as posters on walls or billboards (either with or without normal lighting) to attract these people.

Billboards are often used because there is not enough space available on the road or avenue, because only a part of the billboards can be placed in the vacant areas according to the city regulations in force, and in order to respect the rights of the owners of properties and buildings. the curb of the lot, or on a fence or wall. On the contrary, the field around the railway track is wide and large, and many other installations can be set up.

Billboards and posters that have been erected have a bracket fixed to the bottom surface or floor, and the bracket has a board on which the poster is drawn or the message is directly drawn on it.

Other facilities that can be used are: bus stop signs, telephone books, lampposts, and even street name signs.

Due to the widespread use of such devices, billboards have been made larger and larger to attract more attention from passers-by. However, the problem is that this kind of billboard will use a large metal frame with a mounting table and a powerful light source to illuminate the entire billboard or poster.

Of course, such billboards are expensive to manufacture and assemble.

To this end, the advertising device of the present invention is provided, which is specially designed so that it can be seen from the window of a passing train, and also has the effect of being seen sequentially. Each billboard contains a message, and all the information on these many billboards comes from a general advertising message.

In fact, the present invention is a group of composite billboards, the size and shape of which are proportional to the size and shape of the train windows, arranged in a row parallel to each other at a certain distance from the track. As mentioned above, there is also an illuminated space on each of the above-mentioned billboards, which shows all the information on the remaining billboards in the group of billboards.

When the illuminated part of the billboard is aligned with the window, the information and intelligence on the billboard can be seen even when the train is moving.

If these billboards are not set at the correct distance, the message will often be missed. If the billboards are too close to the train, the viewer will not be able to see the entire group of billboards. If the billboards are too small, or not designed correctly, or placed too far away, they will not be seen. In addition, because the train travels at a certain speed, the billboards must be placed at a relatively long distance so that passengers can see the information on the advertisement. The distances mentioned above are not always possible, especially on subway platforms.

The new advertising device described above is a solution to all the above problems. It was based on careful research, and the scheme not only determined the correct distance between the above-mentioned advertising device and the train, but also determined the shape and structure of a specific set of billboards.

The correct size ratio of the advertising device to the window where the spectator is located is based on a very attractive luminous area; in this case, an advertisement is made separately on different billboards of the same group of billboards, so the spectator is See all of the ads as the train passes in front of all the different billboards of the same set. That is, the information appearing on the different billboards is complementary, and the spectators see them in sequence as the train passes in front of these billboards. Like this, these information or advertisement just can be effectively seen by people; Such groups of billboards are even more effective than huge billboards, and are not as expensive as those bulky structural members. Moreover, it can also be arranged in places where the channel cross-sectional area of the railway station is narrow.

In order to better understand the present invention, preferred embodiments of the present invention will be described in detail below with reference to the accompanying drawings. In the attached picture:

Figure 1 is a perspective view of the general arrangement of the advertising device of the present invention for the above-mentioned railway vehicle;

Fig. 2 is the front view of advertising device of the present invention, wherein represented the luminous area on the screen, and represented two windows of a train in the upper part of figure;

Fig. 3 is a schematic plan view of two rows of billboards arranged according to the present invention near both sides of the subway track;

Fig. 4 is another schematic plan view of the present invention as an alternative to Fig. 3, showing billboards generally aligned with the windows of subway cars on either side.

In different drawings, the same reference numerals denote the same or corresponding parts, and letters denote some components.

The advertising device for railways and other rail vehicles is specially designed so that it can be clearly seen from the window (V) of a passenger carriage (train or subway train) traveling on the track (20), it has a The billboard (a) set up on the side of the railway track (20) for intelligence, information or advertisement is characterized in that it also includes:

1) at least one group of billboards (a) arranged parallel to the railway track (20), the minimum distance of these billboards from the railway track is 0.30 meters, and the maximum distance is 13 meters;

2) Each billboard has at least one screen (1) with a light-emitting area (2) aligned with the window (V) of the passenger compartment (f), and its shape and size (d1)-(d2 ) is proportional to the above window (V);

3) Advertisements are made on the above-mentioned luminous area (2), and are separated on many billboards (a) that form a group, so there is only one message (3) on the luminous area (2) on each of the above-mentioned billboards (a) , the information is complementary to the luminous information/advertisements on other billboards (a) in the group of billboards, and this group of billboards can be clearly seen when the train approaches the group of billboards along the track.

As mentioned above, the present invention is an advertising device for railways and other similar vehicles, located on both sides of railway tracks (20), this billboard is specially designed so that when vehicle (f) (train or subway vehicle ) while driving, the advertisement can be seen from the window.

In general terms, the invention relates to a group of combined billboards (a) of shape and size proportional to the windows (V) of passenger compartments (f) and arranged in parallel at a certain distance from said track (20) , on each billboard (a) there is a luminous portion (2) displaying an advertisement (3), and the advertisement on each luminous portion is identical to that on the other billboards (a) in the set of billboards (a) Advertisement (3) is complementary.

The billboards (a) are set at a distance from each other, so passengers can see the advertisements on the billboards in sequence. The optimal distance between the billboards (a) in the above embodiment of the present invention is approximately 70 meters. However, the distances mentioned above can also be longer or shorter.

More specifically, said advertising device is a set of billboards (a) arranged in a row parallel to the track (20) and designed to pass through the windows of the train carriage (f) even when the train is moving (V) See these billboards.

Ten or more billboards (a) can be formed into a group, and the minimum distance between them and the railway track (20) is 0.3 meters, and the maximum distance is 13 meters.

Each billboard (a) has a support or base (5) by means of which it is possible to mount the billboard on a floor, wall or the like surface, especially in a subway (f). A screen (1) is arranged on the above-mentioned bracket (5), and a luminous area (2) is arranged on the screen, and there is a light shield (4) on the edge of the luminous area to prevent surrounding light from directly shining on the above-mentioned luminous area (2). ).

The above-mentioned light-emitting area (2) is aligned with the window (V) of the train (f) and its size and shape are proportional to the above-mentioned window (V). Scaling is possible because each luminous area (2) is rectangular; its height (d1) is equal to the height of the window (V), and its length (d2) does not exceed twice the length of the window.

The light-emitting area (2) of the screen (1) has light-emitting means connected to a power source or a battery or the own mains.

If the billboard is contained in the subway, then according to the surrounding environment, the shading cover (4) may not be needed, and the intensity of its light should adapt to the surrounding environment.

In another embodiment of the present invention, the above-mentioned light-emitting area (2) has a reflective surface for reflecting the light coming from the window (V) of the train (f).

In these light-emitting areas (2), the advertisements that are separated in these many billboards (a) that form a group are included, so the advertisement (3) on a billboard (a) is the same as other billboards (a) These advertisements (3) are arranged in sequence in the direction in which the train (f) travels along the railway track (20) positioned close to the billboard (a).

If the position of the billboard is close to the train, it is arranged as shown in Figure 1 and Figure 2, and the distance is farther away; if the above-mentioned billboards are set in the subway, they are arranged near one side (Figure 3) or both sides (Picture 4) Near the window, form a straight line.

Groups of billboards (a) are arranged in a straight line parallel to the railway track (2) according to the distances mentioned above, facing the windows (V) of any passenger carriages passing the railway track (20).

Since these windows (V) and the luminous area (2) of the billboard are precisely aligned, it can be clearly seen even if the train (f) is moving. In addition, since these advertisements or information are divided into many billboards (a) of a group of billboards, all the above information can be seen once all the billboards (a) are seen.

Therefore, the advertisements (3) on each billboard (a) in the same group are complementary; and these billboards (a) are arranged in such a way that, along the train (f) Directions can see these billboards (3) in turn. In addition, the above-mentioned billboards can be separated from each other by different distances according to the information to be conveyed.

Although some preferred embodiments of the present invention have been described above, it is obvious that various substitutions and improvements can be made thereto without departing from the main principles of the claims.

Claims (8)

1. An advertising device for railways and other rail vehicles, which is designed such that the advertising device can be seen through the window of a passing train or subway train, and it is arranged on both sides of the railway track, having Billboards with information or advertisements, characterized by: 1) At least one group of billboards arranged parallel to the railway track, the minimum distance of these billboards from the railway track is 0.30 meters, and the maximum distance is 13 meters; 2) each billboard has at least one screen having a light-emitting area aligned with a passenger compartment window and having a shape and size proportional to said window; 3) Advertisements are made on the above-mentioned luminous area, and are separated on many billboards that form a group, so there is only one message on the luminous area on the above-mentioned billboards, and this information is different from that on other billboards in this group of billboards. The luminous information/advertising complement each other, and the group of billboards can be clearly seen when the train approaches the group along the track. 2. The advertising device according to claim 1, wherein the luminous area on each billboard is rectangular, its height equals the height of the rail vehicle window, and its length does not exceed the length of two windows on the vehicle. 3. The advertising device according to claim 1, characterized in that there is a shading cover on the edge of each screen for the light-emitting area to block the surrounding light. 4. The advertising device according to claim 1, wherein the light-emitting area on the screen is a surface that reflects light emitted from the window. 5. The advertising device according to claim 1, wherein the light-emitting area on the above-mentioned screen is connected to a power source. 6. The advertising device according to claim 1, characterized in that the light-emitting area on the screen is connected to the power grid. 7. The advertising device according to claim 1, wherein the light-emitting area on the screen is connected to a battery. 8. The advertising device of claim 1, wherein each set of billboards includes at least 10 billboards.

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