CN116801008A - Media information material processing methods, devices, electronic equipment and storage media - Google Patents

Abstract

The embodiment of the disclosure provides a media information material processing method, a device, electronic equipment and a storage medium. Determining a target delivery position of a target client, wherein the delivery position is used for delivering media information materials; determining target rendering parameter information corresponding to the target delivery position from at least two pieces of pre-stored candidate rendering parameter information, wherein the rendering parameter information is used for guiding the rendering to generate media information materials to be delivered at the delivery position of the client; and displaying the target media information material generated according to the target rendering parameter information rendering at the target delivery position of the target client. The scheme does not occupy a large amount of storage resources to store the media information materials to be put in, and effectively solves the storage resource pressure caused by the fact that the server directly generates the final media information materials.

Description

Media information material processing methods, devices, electronic equipment and storage media

Technical field

Embodiments of the present disclosure relate to data processing technology, and in particular, to a media information material processing method, device, electronic device, and storage medium.

Background technique

With the continuous development of client applications, clients have become a feasible promotion channel for media information.

In related solutions, since different clients have different placement locations and different placement locations support different media information materials, when delivering media information, it is necessary to produce different types of media information materials based on different clients to adapt to different customers. Delivered on the end. Although the above method can provide better all-round delivery and improve the delivery effect, the production cost of media information materials is relatively high, making it impossible to deliver media information materials more efficiently.

Contents of the invention

The present disclosure provides a media information material processing method, device, electronic device and storage medium to solve the problem of large storage resources and inappropriate delivery of native media information materials when delivered across devices.

In a first aspect, embodiments of the present disclosure provide a media information material processing method, including:

Determine the target placement position of the target client, and the placement position is used for the delivery of media information materials;

Determine the target rendering parameter information corresponding to the target placement location from at least two pre-stored candidate rendering parameter information. The rendering parameter information is used to guide the rendering to generate the media information material to be placed at the placement location of the client;

The target media information material rendered and generated according to the target rendering parameter information is displayed at the target placement position of the target client.

In a second aspect, embodiments of the present disclosure also provide a media information material processing device, including:

A determination module used to determine the target placement position of the target client, and the placement position is used for the placement of media information materials;

A selection module configured to determine the target rendering parameter information corresponding to the target placement location from at least two pre-stored candidate rendering parameter information. The rendering parameter information is used to guide the rendering to generate media information to be placed at the client's placement location. material;

A display module, configured to display the target media information material rendered and generated according to the target rendering parameter information at the target placement location of the target client.

In a third aspect, embodiments of the present disclosure also provide an electronic device, where the electronic device includes:

at least one processor; and

a memory communicatively connected to the at least one processor; wherein,

The memory stores a computer program that can be executed by the at least one processor, and the computer program is executed by the at least one processor, so that the at least one processor can execute any one of the above embodiments. Media information material processing methods.

In a fourth aspect, embodiments of the present disclosure also provide a computer-readable medium, the computer-readable medium stores computer instructions, and the computer instructions are used to implement any of the above embodiments when executed by a processor. The media information material processing method described above.

In this disclosed embodiment, when delivering media information materials, the target delivery location of the target client that needs to be delivered will be determined, and the target rendering parameter information adapted to the target delivery location will be determined from the pre-stored candidate rendering parameters, and then the target delivery location can be The target placement position of the target client displays the target media information material generated based on the target rendering parameter information guided rendering. When determining the appropriate media information material for the target placement position, this solution no longer pulls the final media information material result; It can guide the generation of rendering parameters for media information materials to be delivered at the placement location of the client. Not only can appropriate rendering parameters be used to generate and deliver adapted media information materials as needed, but also when the material needs are modified, the media can be modified by adjusting the rendering parameters. Most of the information materials will continue to be used without all being discarded. At the same time, because the required media information materials are generated in advance, storing rendering parameters can reduce material storage costs compared to directly storing media information materials, so that there is no need to occupy a large amount of storage. resources to store the media information materials that need to be delivered, effectively solving the storage resource pressure caused by the server directly generating the final media information materials.

It should be understood that what is described in this section is not intended to identify key or important features of the embodiments of the disclosure, nor is it intended to limit the scope of the disclosure. Other features of the present disclosure will become readily understood from the following description.

Description of the drawings

The above and other features, advantages, and aspects of various embodiments of the present disclosure will become more apparent with reference to the following detailed description taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It is to be understood that the drawings are schematic and that elements and elements are not necessarily drawn to scale.

Figure 1 is a schematic flowchart of a media information material processing method provided by an embodiment of the present disclosure;

Figure 2 is a framework schematic diagram of media information material processing applicable to the embodiment of the present disclosure;

Figure 3a is a schematic diagram of a framework for deriving media information materials applicable to the embodiment of the present disclosure;

Figure 3b is a schematic diagram of generating rendering parameters of a media information material applicable to the embodiment of the present disclosure;

Figure 4 is a schematic flowchart of another media information material processing method provided by an embodiment of the present disclosure;

Figure 5a is a rendering rendering of video cropping to which the embodiment of the present disclosure is applicable;

Figure 5b is a rendering effect diagram of adding a background to a video to which the embodiment of the present disclosure is applicable;

Figure 5c is a rendering effect diagram of adding copywriting to a video and displaying it on the ceiling to which the embodiment of the present disclosure is applicable;

Figure 5d is a rendering rendering of a single video transformed into multiple videos to which the embodiment of the present disclosure is applicable;

Figure 5e is a rendering rendering of picture splicing applicable to the embodiment of the present disclosure;

Figure 6 is a schematic structural diagram of a media information material processing device provided by an embodiment of the present disclosure;

FIG. 7 is a schematic structural diagram of an electronic device for implementing a media information material processing method provided by an embodiment of the present disclosure.

Detailed ways

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the disclosure are shown in the drawings, it should be understood that the disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, which rather are provided for A more thorough and complete understanding of this disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of the present disclosure.

It should be understood that various steps described in the method implementations of the present disclosure may be executed in different orders and/or in parallel. Furthermore, method embodiments may include additional steps and/or omit performance of illustrated steps. The scope of the present disclosure is not limited in this regard.

As used herein, the term "include" and its variations are open-ended, ie, "including but not limited to." The term "based on" means "based at least in part on." The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; and the term "some embodiments" means "at least some embodiments". Relevant definitions of other terms will be given in the description below.

It should be noted that concepts such as “first” and “second” mentioned in this disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order of functions performed by these devices, modules or units. Or interdependence.

It should be noted that the modifications of "one" and "plurality" mentioned in this disclosure are illustrative and not restrictive. Those skilled in the art will understand that unless the context clearly indicates otherwise, it should be understood as "one or Multiple”.

The names of messages or information exchanged between multiple devices in the embodiments of the present disclosure are for illustrative purposes only and are not used to limit the scope of these messages or information.

It can be understood that before using the technical solutions disclosed in the embodiments of this disclosure, users should be informed of the type, scope of use, usage scenarios, etc. of the personal information involved in this disclosure in an appropriate manner in accordance with relevant laws and regulations and obtain the user's authorization. .

For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly remind the user that the operation requested will require the acquisition and use of the user's personal information. Therefore, users can autonomously choose whether to provide personal information to software or hardware such as electronic devices, applications, servers or storage media that perform the operations of the technical solution of the present disclosure based on the prompt information.

As an optional but non-limiting implementation method, in response to receiving the user's active request, the method of sending prompt information to the user may be, for example, a pop-up window, and the prompt information may be presented in the form of text in the pop-up window. In addition, the pop-up window can also contain a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

It can be understood that the above process of notifying and obtaining user authorization is only illustrative and does not limit the implementation of the present disclosure. Other methods that satisfy relevant laws and regulations can also be applied to the implementation of the present disclosure.

It can be understood that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) should comply with the requirements of corresponding laws, regulations and related regulations.

Figure 1 is a schematic flowchart of a media information material processing method provided by an embodiment of the present disclosure. The embodiment of the present disclosure is applicable to the situation of delivering media information materials on a client. This method can be executed by a media information material processing device. The media information material processing device can be implemented in the form of software and/or hardware, and is generally integrated on any electronic device with network communication functions. The electronic device can be a mobile terminal, a PC, a server, etc.

As shown in Figure 1, the media information material processing method according to the embodiment of the present disclosure may include the following processes:

S110. Determine the target placement location of the target client, and the placement location is used for delivery of media information materials.

Media information materials can be materials delivered using preset media methods, which are tools, channels, carriers or intermediaries used to transmit information and obtain information. For example, the media information material can be a text-based advertising material, an image-based advertising material, an audio-based advertising material or a video-based advertising material. Of course, it can also be a combination of the above three.

Different client configurations have different placement locations, which can be used to complete the placement of media information materials. For example, the placement location can be a container on the client for displaying media information materials. Different placement locations support different types of media information materials. For this reason, when delivering media information materials to the target client, you can first determine the target delivery location used for delivering media information materials on the target client, so that different types of media information materials can be produced to adapt to different needs. placement. For example, if a vertical video in one client's information flow scenario is moved to another client's information flow for display, the vertical media information material needs to be derived into a horizontal media information material for adaptive display.

As an optional but non-limiting implementation method, the media information attributes supported by different placement locations are different. The media information attributes include the creative type of the media information, the display size of the media information, and/or the style of the media information. For this purpose When delivering media information materials on the target client, you need to determine the target placement location for delivering media information materials to ensure that the media information attributes of the media information materials that need to be delivered are media information attributes supported by the target placement location.

S120. Determine target rendering parameter information corresponding to the target placement location from at least two pre-stored candidate rendering parameter information. The rendering parameter information is used to guide rendering and generate media information materials to be placed at the client's placement location.

Multiple media information materials can be generated in the offline stage, and each generated media information material requires a large amount of storage resources to be stored, resulting in a waste of storage resources. To this end, the generated media information material can be pre-rendered and transformed in the offline stage to extract the candidate rendering parameters, and then at least two candidate rendering parameters that can guide the generation of the media information material can be pre-stored. Compared with the media information In terms of materials, the storage resource consumption of rendering parameters used to guide the generation of media information materials is much smaller, and will not cause a large waste of storage resources.

Moreover, each candidate rendering parameter can be dynamically adjusted. Appropriate target rendering parameters can be selected from each candidate rendering parameter according to the target placement position to generate the required media information material. Therefore, even if the original media information material plan changes, That is, when the media information material needs to be changed, the media information material can be adjusted by adjusting the selected rendering parameters. In this way, most of the original rendering parameters will continue to be used without all being invalidated. In this way, the previously formed media information The manipulation of materials is not wasted. At the same time, by dynamically selecting appropriate rendering parameters, different types of media information materials required for different placement locations can be formed. In this way, only a small amount of production cost is required to generate appropriate media information vegetables for each client, improving media information materials. usage coverage.

To this end, see Figure 2, when it is necessary to deliver media information materials on the target client, you can select from at least two pre-stored candidate rendering parameter information that can adapt to different targets according to the target delivery position adopted by the target client. The target rendering parameter information of the placement location, so that the target media information material generated according to the target rendering parameter information can be displayed on the client.

Using the above method, when the client delivers media information materials, the delivery location for media information materials on the client will be determined. In this way, when delivering for multiple clients, different types of media information materials can be produced to adapt to each customer. Various placement positions on the terminal, thereby improving the exposure opportunities and success rate of media information materials.

As an optional but non-limiting implementation, referring to Figure 2, the at least two pre-stored candidate rendering parameter information includes the candidate rendering parameter information obtained by extracting the rendering parameter information of the first media information material and the second media information The candidate rendering parameter information obtained by extracting the rendering parameter information of the material, the first media information material is the original media information material, and the second media information material is the new media information material obtained by derivative transformation of the first media information material.

After obtaining the original materials provided by the material provider, you can use the material production capabilities of the media information material platform to automatically create original media information materials that can adapt to different placement locations based on the original materials, which are recorded as the first media information materials. At the same time, the material derivation capability of the media information material platform can also be used to derive and transform the first media information material to generate new media information material, which is recorded as the second media information material. Furthermore, rendering parameters that can guide rendering to generate the media information material may be extracted from the first media information material and the second media information material, and the extracted rendering parameters may be pre-stored as candidate rendering parameters.

As an optional but non-limiting implementation, before determining the target rendering parameter information corresponding to the target placement position from the at least two pre-stored candidate rendering parameter information, steps A1-A2 are also included:

Step A1: Derive the first media information material to obtain at least one second media information material. The second media information material is a new media information material derived by processing the pulled first media information material that can adapt to the placement location. media information materials.

Step A2: Extract rendering parameter information from at least one second media information material to obtain at least one candidate rendering parameter information, and store the obtained candidate rendering parameter information.

Referring to Figure 3a and Figure 3b, the derived trigger detects whether there is a native media information material identification that needs to be released in the media information material center. Based on the native media information material identification, the derivation optimization model will determine whether the native media information material identification meets the derivation conditions, and estimate the most suitable top-ranking derivation template. The derivation trigger generates the corresponding For new media information material identification, the derivation trigger will call the derivation engine, which will pull and process materials from the original media information material and finally derive new media information material corresponding to the new media information material identification. Media Information material can consist of pictures, videos and text.

Referring to Figure 3b, in the offline stage, the derivation management platform will pull and derive new media information material templates corresponding to each new media information material identification, and call the derivation engine to process the derived new media information material (that is, the second media information material) to extract rendering parameters and assemble them into candidate rendering parameter information that can guide rendering to generate each second media information material, and then store the derived second media information material into the media information material according to their respective corresponding media information material identifiers. center.

S130. Display the target media information material generated by rendering according to the target rendering parameter information at the target placement location of the target client.

Referring to Figure 2, before the media information material is released, the server can produce candidate rendering parameter information in the offline stage that can be adapted to each delivery child and store it in advance. The entire process does not need to store media information material, which can effectively save costs. Directly storing media information materials causes a waste of storage resources. When it is necessary to deliver media information materials, you can use the selected target rendering parameters that can adapt to the target placement location to make corresponding rendering actions on the server or client. Finally, the generated target media information materials will be placed at the corresponding target placement location. Make a presentation.

Using the above method, the real rendering action is executed on the server or client and then displayed directly on the client. There is no need to store the media information material itself, which effectively solves the storage resource occupation caused by the server's derivation of media information material. Due to the large volume, the derived media information materials may have the problem of all expired resources and being unable to effectively cover all types of media information materials.

In the embodiment of the present disclosure, when determining the media information material suitable for the target placement location, the final media information material result is no longer pulled, but the rendering parameters that can guide the generation of the media information material to be placed at the placement location of the client are pulled. Not only can appropriate rendering parameters be used to generate and deliver adapted media information materials as needed, but also when the material needs are modified, most of the media information materials can be continued to be used by adjusting the rendering parameters without invalidating them all. At the same time, due to the advance Generate the required media information materials. Compared with directly storing the media information materials, storing rendering parameters can reduce the material storage cost. This way, there is no need to occupy a large amount of storage resources to store the media information materials that need to be released, effectively solving the problem that the server directly generates the final media. The pressure on storage resources brought by information materials.

Figure 4 is a schematic flowchart of another media information material processing method provided by an embodiment of the present disclosure. The technical solution of this embodiment is based on the above embodiment, and the target placement position display on the target client in the previous embodiment is rendered according to the target. The process of rendering the target media information material generated by the parameter information is further optimized, and this embodiment can be combined with each of the options in one or more of the above embodiments.

As shown in Figure 4, the media information material processing method according to the embodiment of the present disclosure may include the following processes:

S410. Determine the target placement location of the target client, and the placement location is used for delivery of media information materials.

S420: Determine target rendering parameter information corresponding to the target placement location from at least two pre-stored candidate rendering parameter information. The rendering parameter information is used to guide rendering and generate media information materials to be placed at the client's placement location.

As an optional but non-limiting implementation, determining the target rendering parameter information corresponding to the target placement location from at least two pre-stored candidate rendering parameter information may include steps B1-B2:

Step B1: Determine the target material identification corresponding to the target placement location.

Step B2: Based on the target material identification, query the target rendering parameter information corresponding to the target placement position from at least two candidate rendering parameter information pre-stored in the media information material center.

Referring to Figure 2, the media information material center stores candidate rendering parameters extracted from various media information materials in the offline stage. The server can determine the target material identification corresponding to the target placement location, and then query the media information material center according to the target material identification. The candidate rendering parameter information corresponding to the target material identification is used as the target rendering parameter information required for the target placement location. The rendering parameter information is a dynamic rendering parameter, and the target media information material can be generated according to the target rendering parameter information.

As an optional but non-limiting implementation method, determining the target material identifier corresponding to the target placement location may include steps C1-C2:

Step C1: Determine the target material style used by the target client from at least two pre-stored candidate material styles. The target material style can support delivery at the target placement location of the target client. The candidate material style is corresponding to each preconfigured placement location. Material style.

Step C2: Determine the material identifier matching the target material style as the target material identifier corresponding to the target placement location.

Referring to Figure 2, when the server-derived media information material is delivered on the client, affected by the client display container size and cropping method, part of the content of the media information material may be cropped. To this end, in the offline stage, the media information material style platform can be used to configure the material styles required for each placement position corresponding to different clients to obtain multiple candidate material styles. After obtaining multiple candidate material styles, the media information material delivery platform can match each candidate rendering parameter with each candidate material style, match the appropriate candidate rendering parameters for each candidate material style, and match the candidate material style with the matching candidate rendering The material identifier corresponding to the parameter is associated.

The above method can be used to match the rendering parameters of the appropriate size and style according to the client's placement position, so that the media information material generated by the final rendering can be displayed normally at the placement location, and to avoid being affected by the client's display container size and cropping method as much as possible. The content of the information material has been cropped.

S430. Determine the target rendering consumption corresponding to using the target rendering parameter information for rendering. The target rendering consumption includes the storage consumption and transmission bandwidth consumption of the media information material to be formed by using the rendering parameter information for rendering, as well as the calculation when using the rendering parameter information for rendering. LF.

When it is necessary to use rendering parameters for rendering to generate media information materials, the media information materials generated for rendering using rendering parameters ultimately need to be displayed on the target client. At the same time, there will be storage consumption when storing the media information materials to be formed by rendering using the rendering parameter information, and there will be transmission bandwidth consumption when transmitting the media information materials. If the storage consumption and transmission bandwidth consumption are relatively large, it will affect the storage resources and network. There is a certain pressure on bandwidth resources.

For this reason, when using the target rendering parameter information for rendering, it is necessary to consider the storage consumption and transmission bandwidth consumption of the media information material to be formed by using the rendering parameter information for rendering. If the storage consumption and transmission bandwidth consumption of the media information material are relatively large, then in order to To avoid the greater pressure on storage resources caused by storing media information materials generated by rendering on the server and the greater pressure on transmission bandwidth caused by transmitting media information materials from the server to the client, you can choose to pass the dynamic target rendering parameter information to the target client. The target client will read the corresponding rendering parameter information, generate the target media information material according to the rendering strategy specified by the rendering parameters, and display it on the target client.

Of course, if the storage consumption and transmission bandwidth consumption of media information materials are relatively small, there will be no greater pressure on storage resources due to storing the media information materials generated by rendering on the server, and there will be no pressure on the media information materials transmitted from the server to the client. If there is a large transmission bandwidth pressure, you can choose to render on the server or client.

In addition, when rendering parameters need to be used for rendering to generate media information materials, the computing resources used for rendering on the terminal device need to be used. If the rendering operation is relatively simple and does not need to consume too much computing resources, the computing resources on the client are sufficient. For the computing resources consumed by this rendering operation, such as simple black basemap or Gaussian blur processing, you can choose to perform the rendering action according to the target rendering parameters on the corresponding client. However, the client is not enough to bear the computing resources consumed by the rendering operation, such as special effects styles and other renderings. Even if the media information material generated by the rendering is stored on the server, it will cause greater pressure on storage resources and the transmission of media information from the server to the client. Materials generate greater pressure on transmission bandwidth, and you still need to choose to perform rendering actions on the server according to the target rendering parameters, and transmit the final generated target media information materials to the client for display.

S440. Display the target media information material generated by rendering according to the target rendering parameter information at the target placement location of the target client based on the target rendering consumption. The target rendering consumption is used to select the server and/or the target client to perform the rendering action.

As an optional but non-limiting implementation method, the target media information material generated by rendering according to the target rendering parameter information is displayed at the target placement location of the target client based on the target rendering consumption, including:

When the target rendering parameter information meets the first preset rendering condition, the target rendering parameter information obtained through the server is sent to the target client, so that the target client renders and generates the target media information material based on the received target rendering parameter information and Display where targeted;

Among them, the first preset rendering condition is when the storage consumption of the media information material to be formed for rendering using rendering parameter information is greater than the preset storage consumption, the transmission bandwidth consumption is greater than the preset transmission bandwidth consumption, and/or the rendering parameter information is used for rendering. The computing resource consumption is less than the preset resource consumption.

When the target rendering parameter information meets the first preset rendering condition, it means that the storage consumption and transmission bandwidth consumption of the media information material to be formed by using the rendering parameter information for rendering are relatively large. If the media information material generated by the rendering is stored on the server, a large amount of media information material will be generated. Large storage resource pressure and the transmission of media information materials from the server to the client generate large transmission bandwidth pressure, and the computing resource consumption when rendering using rendering parameter information is relatively small, and the target client is sufficient to undertake the rendering task, such as some style rendering Relatively simple ones, such as monochrome black basemap/Gaussian blur, etc., can be completed by simple client-side derivation processing. For this purpose, you can choose to perform rendering actions on the target client.

When selecting to perform a rendering action on the target client based on the target rendering consumption, the server can pass the target rendering parameter information to the target client, such as according to a preconfigured rendering protocol for compositing images, videos and/or text. The target rendering parameter information is passed to the target client, and the target client can read the corresponding target rendering parameter information, render the target media information material, and then display the target media information material at the target placement location.

As an optional but non-limiting implementation method, the target media information material generated by rendering according to the target rendering parameter information is displayed at the target placement location of the target client based on the target rendering consumption, including:

Step D1: When the target rendering parameter information satisfies the second preset rendering condition, rendering is performed based on the target rendering parameter information obtained by the server to generate the target media information material.

Step D2: Send the target media information material to the target client, so that the target client displays the target media information material at the target placement location.

Wherein, the second preset rendering condition is that the computing resource consumption when rendering using the rendering parameter information is greater than the preset resource consumption.

When the target rendering parameter information satisfies the first preset rendering condition, the computing resource consumption when using the rendering parameter information for rendering is relatively large, and the target client is not enough to undertake the rendering task. For example, the rendering of some material styles is more complicated due to some performance and technology The solution problem is not suitable for client-side derivation, such as some special effects styles. At this time, even if the media information material to be rendered using rendering parameter information consumes a large amount of storage and transmission bandwidth, the rendering task still needs to be placed on the server, that is, Choose to perform rendering actions on the server.

When the server chooses to perform a rendering action based on the target rendering consumption, the server can use the target rendering parameter information to render and generate the target media information material, and then send the generated target media information material to the target client, so that the target client can perform the rendering on the target The target media information material received from the server is directly displayed on the placement position.

As an optional but non-limiting implementation method, the target media information material generated by rendering according to the target rendering parameter information is displayed at the target placement location of the target client based on the target rendering consumption, including:

Step E1: When the first rendering parameter information in the target rendering parameter information satisfies the first preset rendering condition and the second rendering parameter satisfies the second preset rendering condition, send the first rendering parameter information obtained through the server to the target client. Send, so that the target client renders and generates the corresponding target media information material part based on the received first rendering parameter information and displays it at the target placement location.

Step E2: Render and generate a corresponding target media information material part based on the second rendering parameter information in the target rendering parameter information obtained by the server.

Step E3: Provide the target media information material corresponding to the second rendering parameter information partially to the target client, so that the target client displays the target media information material partially at the target placement location.

Among them, the first preset rendering condition is when the storage consumption of the media information material to be formed for rendering using rendering parameter information is greater than the preset storage consumption, the transmission bandwidth consumption is greater than the preset transmission bandwidth consumption, and/or the rendering parameter information is used for rendering. The computing resource consumption is less than the preset resource consumption, and the second preset rendering condition is that the computing resource consumption when rendering using the rendering parameter information is greater than the preset resource consumption.

For many situations, when rendering to generate target media information material, a variety of different rendering actions may be needed instead of a single rendering action. That is, a combined rendering action scheme needs to be used to achieve dynamic rendering and generation of target media information material results. , at this time, it can be determined which of the target rendering parameter information are the first rendering parameter information that satisfies the first preset rendering condition and the second rendering parameter that satisfies the second preset rendering condition, and then the first rendering parameter information that satisfies the first preset rendering condition is The first rendering parameter information is transmitted to the target client and the rendering action is performed on the target client, while the second rendering parameter that meets the second preset rendering condition is left on the server to perform the rendering action, and then the target corresponding to the second rendering parameter information is The media information material is partially directed to the target client, so that the target client displays the target media information material partially at the target placement location.

Using the above method, the storage and transmission consumption that are relatively large can be executed on the client as much as possible to reduce the storage cost of the server. At the same time, some rendering parameters cannot be executed on the client and need to be left on the server for execution, which can reduce storage costs, and can solve the situation where some complex effects are not suitable for generation on the client side.

Optionally, see Figure 2, when the target media information material generated according to the target rendering parameter information is displayed at the target placement location of the target client, the server or the target client needs to perform pictures, videos, and rendering according to the rendering strategy indicated by the target rendering parameter information. Text rendering and synthesis method to generate target media information materials.

Among them, the rendering strategy can include the rendering strategy of the video function and the rendering strategy of the picture function. The rendering strategy of the video function includes turning a single video into multiple videos, splicing multiple videos, cropping the video screen size, adding a background image to the video, and adding a background image to the video. Copywriting and video duration cropping are added. The rendering strategy of the image function includes the overlay and arrangement of multiple layers, Gaussian blur of the image, collection and addition of borders, adaptive centering of the image, and support for adding text and styles to the image. See Figure 5a-Figure 5e. For dynamic rendering effects.

In the embodiment of the present disclosure, when determining the media information material suitable for the target placement location, the final media information material result is no longer pulled, but the rendering parameters that can guide the generation of the media information material to be placed at the placement location of the client are pulled. Not only can appropriate rendering parameters be used to generate and deliver adapted media information materials as needed, but also when material needs are modified, most of the media information materials can be continued to be used by adjusting the rendering parameters without invalidating them all, solving the original problem. Media information materials take up a lot of storage resources when delivered across devices and are not suitable for delivery. At the same time, because the required media information materials are generated in advance, storing rendering parameters can reduce material storage costs compared to directly storing media information materials, so there is no need for It takes up a lot of storage resources to store the media information materials that need to be delivered, effectively solving the storage resource pressure caused by the server directly generating the final media information materials.

FIG. 6 is a schematic structural diagram of a media information material processing device provided by an embodiment of the present disclosure. The embodiment of the present disclosure is suitable for the case where media information material is released on the client. The media information material processing device can be configured through software and/or It is implemented in the form of hardware and is generally integrated on any electronic device with network communication functions. The electronic device can be a mobile terminal, PC or server, etc.

As shown in FIG. 6 , the media information material processing device according to the embodiment of the present disclosure may include: a determination module 610 , a selection module 620 and a display module 630 . in:

The determination module 610 is used to determine the target placement position of the target client, and the placement position is used for the placement of media information materials;

The selection module 620 is used to determine the target rendering parameter information corresponding to the target placement location from at least two pre-stored candidate rendering parameter information. The rendering parameter information is used to guide the rendering to generate the media to be placed at the client's placement location. information material;

The display module 630 is configured to display the target media information material rendered and generated according to the target rendering parameter information at the target placement location of the target client.

Based on the above embodiments, optionally, the media information attributes supported by different placement locations are different. The media information attributes include the creative type of the media information, the display size of the media information, and/or the style of the media information.

Based on the above embodiments, optionally, the at least two pre-stored candidate rendering parameter information includes candidate rendering parameter information obtained by extracting rendering parameter information of the first media information material and candidate rendering parameter information obtained by extracting the second media information material. Candidate rendering parameter information extracted from rendering parameter information, the first media information material is native media information material, and the second media information material is new media information material obtained by derivative transformation of the first media information material .

Based on the above embodiment, optionally, before determining the target rendering parameter information corresponding to the target placement position from the at least two pre-stored candidate rendering parameter information, the method further includes:

The first media information material is derived to obtain at least one second media information material. The second media information material is new media information derived by processing the pulled first media information material and capable of adapting to the placement position. material;

Extract rendering parameter information from at least one second media information material to obtain at least one candidate rendering parameter information, and store the obtained candidate rendering parameter information.

Based on the above embodiment, optionally, determining the target rendering parameter information corresponding to the target placement location from at least two pre-stored candidate rendering parameter information includes:

Determine the target material identification corresponding to the target placement location;

Based on the target material identification, query the target rendering parameter information corresponding to the target placement location from at least two candidate rendering parameter information pre-stored in the media information material center.

Based on the above embodiment, optionally, determining the target material identification corresponding to the target placement location includes:

Determine the target material style adopted by the target client from at least two pre-stored candidate material styles. The target material style can support delivery at the target placement location of the target client. The candidate material style is preconfigured. The material style corresponding to each placement position;

The material identification matching the target material style is determined as the target material identification corresponding to the target placement location.

Based on the above embodiment, optionally, the target media information material generated by rendering according to the target rendering parameter information is displayed at the target placement location of the target client, including:

Determine the target rendering consumption corresponding to using the target rendering parameter information for rendering. The target rendering consumption includes the storage consumption and transmission bandwidth consumption of the media information material to be formed by using the rendering parameter information for rendering, and when using the rendering parameter information for rendering. Computing resource consumption;

Based on the target rendering consumption, the target media information material generated by rendering according to the target rendering parameter information is displayed at the target placement position of the target client. The target rendering consumption is used to select the server and/or the target client for execution. Render action.

Based on the above embodiment, optionally, based on the target rendering consumption, the target media information material generated by rendering according to the target rendering parameter information is displayed at the target placement location of the target client, including:

When the target rendering parameter information satisfies the first preset rendering condition, the target rendering parameter information obtained through the server is sent to the target client, so that the target client renders based on the received target rendering parameter information. Generate target media information materials and display them at target placement locations;

Among them, the first preset rendering condition is when the storage consumption of the media information material to be formed by rendering using the rendering parameter information is greater than the preset storage consumption and/or the transmission bandwidth consumption is greater than the preset transmission bandwidth consumption and when the rendering parameter information is used for rendering. The computing resource consumption is less than the preset resource consumption.

Based on the above embodiment, optionally, based on the target rendering consumption, the target media information material generated by rendering according to the target rendering parameter information is displayed at the target placement location of the target client, including:

When the target rendering parameter information meets the second preset rendering condition, rendering is performed based on the target rendering parameter information obtained by the server to generate target media information material;

Send the target media information material to the target client, so that the target client displays the target media information material at the target placement location;

Wherein, the second preset rendering condition is that the computing resource consumption when rendering using the rendering parameter information is greater than the preset resource consumption.

Based on the above embodiment, optionally, based on the target rendering consumption, the target media information material generated by rendering according to the target rendering parameter information is displayed at the target placement location of the target client, including:

When the first rendering parameter information in the target rendering parameter information satisfies the first preset rendering condition and the second rendering parameter satisfies the second preset rendering condition, the first rendering parameter information obtained through the server is sent to the target client. Send, so that the target client renders and generates the corresponding target media information material part based on the received first rendering parameter information and displays it at the target placement location;

Render and generate the corresponding target media information material part based on the second rendering parameter information in the target rendering parameter information obtained by the server;

Provide the target media information material corresponding to the second rendering parameter information partially to the target client, so that the target client displays the target media information material partially at the target placement location;

Wherein, the first preset rendering condition is that the storage consumption of the media information material to be formed for rendering using rendering parameter information is greater than the preset storage consumption and/or the transmission bandwidth consumption is greater than the preset transmission bandwidth consumption and the rendering parameter information is used for rendering. When the computing resource consumption is less than the preset resource consumption, the second preset rendering condition is that the computing resource consumption when rendering using the rendering parameter information is greater than the preset resource consumption.

The technical solution provided by the embodiment of the present disclosure, when determining the media information material suitable for the target placement location, no longer pulls the final media information material result, but pulls the media information that can guide the generation of the media information to be placed at the placement location of the client. The rendering parameters of the material can not only use appropriate rendering parameters to generate and deliver adapted media information materials as needed, but also when the material requirements are modified, most of the media information materials can be continued to be used by adjusting the rendering parameters without losing all Invalid. At the same time, because the required media information materials are generated in advance, storing rendering parameters can reduce the material storage cost compared to directly storing media information materials. In this way, there is no need to occupy a large amount of storage resources to store the media information materials that need to be released, effectively solving the problem of server Directly generating the final media information material brings pressure on storage resources.

The media information material processing device provided by the embodiments of the present disclosure can execute the media information material processing method provided by any embodiment of the present disclosure, and has corresponding functional modules and beneficial effects for executing the media information material processing method.

It is worth noting that the various units and modules included in the above-mentioned devices are only divided according to functional logic, but are not limited to the above-mentioned divisions, as long as they can achieve the corresponding functions; in addition, the specific names of each functional unit are just In order to facilitate mutual differentiation, it is not used to limit the protection scope of the embodiments of the present disclosure.

FIG. 7 is a schematic structural diagram of an electronic device provided by an embodiment of the present disclosure. Referring now to FIG. 7 , a schematic structural diagram of an electronic device (such as the terminal device or server in FIG. 7 ) 700 suitable for implementing embodiments of the present disclosure is shown. Terminal devices in embodiments of the present disclosure may include, but are not limited to, mobile phones, laptops, digital broadcast receivers, PDAs (Personal Digital Assistants), PADs (Tablets), PMPs (Portable Multimedia Players), vehicle-mounted terminals (such as Mobile terminals such as car navigation terminals) and fixed terminals such as digital TVs, desktop computers, etc. The electronic device shown in FIG. 7 is only an example and should not impose any limitations on the functions and scope of use of the embodiments of the present disclosure.

As shown in FIG. 7 , the electronic device 700 may include a processing device (eg, central processing unit, graphics processor, etc.) 701 that may be loaded into a random access device according to a program stored in a read-only memory (ROM) 702 or from a storage device 708 . The program in the memory (RAM) 703 executes various appropriate actions and processes. In the RAM 703, various programs and data required for the operation of the electronic device 700 are also stored. The processing device 701, the ROM 702 and the RAM 703 are connected to each other via a bus 704. An editing/output (I/O) interface 705 is also connected to bus 704.

Generally, the following devices may be connected to the I/O interface 705: input devices 706 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; including, for example, a liquid crystal display (LCD), speakers, vibration An output device 707 such as a computer; a storage device 708 including a magnetic tape, a hard disk, etc.; and a communication device 709. Communication device 709 may allow electronic device 700 to communicate wirelessly or wiredly with other devices to exchange data. Although FIG. 7 illustrates an electronic device 700 having various means, it should be understood that implementation or availability of all illustrated means is not required. More or fewer means may alternatively be implemented or provided.

In particular, according to embodiments of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product including a computer program carried on a non-transitory computer-readable medium, the computer program containing program code for performing the method illustrated in the flowchart. In such embodiments, the computer program may be downloaded and installed from the network via communication device 709, or from storage device 708, or from ROM 702. When the computer program is executed by the processing device 701, the above-mentioned functions defined in the method of the embodiment of the present disclosure are performed.

The names of messages or information exchanged between multiple devices in the embodiments of the present disclosure are for illustrative purposes only and are not used to limit the scope of these messages or information.

The electronic device provided by the embodiments of the present disclosure and the media information material processing method provided by the above embodiments belong to the same inventive concept. Technical details that are not described in detail in this embodiment can be referred to the above embodiments, and this embodiment has the same characteristics as the above embodiments. Same beneficial effects.

Embodiments of the present disclosure provide a computer storage medium on which a computer program is stored. When the program is executed by a processor, the media information material processing method provided by the above embodiments is implemented.

It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the above two. The computer-readable storage medium may be, for example, but is not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus or device, or any combination thereof. More specific examples of computer readable storage media may include, but are not limited to: an electrical connection having one or more wires, a portable computer disk, a hard drive, random access memory (RAM), read only memory (ROM), removable Programmed read-only memory (EPROM or flash memory), fiber optics, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the above. In this disclosure, a computer-readable storage medium may be any tangible medium that contains or stores a program for use by or in connection with an instruction execution system, apparatus, or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, carrying computer-readable program code therein. Such propagated data signals may take many forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium that can send, propagate, or transmit a program for use by or in connection with an instruction execution system, apparatus, or device . Program code embodied on a computer-readable medium may be transmitted using any suitable medium, including but not limited to: wire, optical cable, RF (radio frequency), etc., or any suitable combination of the above.

In some embodiments, the client and server can communicate using any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and can communicate with digital data in any form or medium. (e.g., communications network) interconnection. Examples of communication networks include local area networks ("LAN"), wide area networks ("WAN"), the Internet (e.g., the Internet), and end-to-end networks (e.g., ad hoc end-to-end networks), as well as any currently known or developed in the future network of.

The above-mentioned computer-readable medium may be included in the above-mentioned electronic device; it may also exist independently without being assembled into the electronic device.

The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device:

The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device: determines the target placement position of the target client, and the placement position is used for the placement of media information materials. ; Determine the target rendering parameter information corresponding to the target placement position from at least two pre-stored candidate rendering parameter information, the rendering parameter information is used to guide the rendering to generate the media information material to be placed at the client's placement position; in the The target placement location of the target client displays the target media information material generated by rendering according to the target rendering parameter information.

Computer program code for performing the operations of the present disclosure may be written in one or more programming languages, including but not limited to object-oriented programming languages—such as Java, Smalltalk, C++, and Includes conventional procedural programming languages—such as "C" or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In situations involving remote computers, the remote computer can be connected to the user's computer through any kind of network, including a local area network (LAN) or a wide area network (WAN), or it can be connected to an external computer (such as an Internet service provider through Internet connection).

The flowcharts and block diagrams in the figures illustrate the architecture, functionality, and operations of possible implementations of systems, methods, and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagram may represent a module, segment, or portion of code that contains one or more logic functions that implement the specified executable instructions. It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown one after another may actually execute substantially in parallel, or they may sometimes execute in the reverse order, depending on the functionality involved. It will also be noted that each block of the block diagram and/or flowchart illustration, and combinations of blocks in the block diagram and/or flowchart illustration, can be implemented by special purpose hardware-based systems that perform the specified functions or operations. , or can be implemented using a combination of specialized hardware and computer instructions.

The units involved in the embodiments of the present disclosure can be implemented in software or hardware. The name of the unit does not constitute a limitation on the unit itself under certain circumstances. For example, the first acquisition unit can also be described as "the unit that acquires at least two Internet Protocol addresses."

The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, and without limitation, exemplary types of hardware logic components that may be used include: Field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), Systems on Chips (SOCs), Complex Programmable Logical device (CPLD) and so on.

In the context of this disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. Machine-readable media may include, but are not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, devices or devices, or any suitable combination of the foregoing. More specific examples of machine-readable storage media would include one or more wire-based electrical connections, laptop disks, hard drives, random access memory (RAM), read only memory (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the above.

The above description is only a description of the preferred embodiments of the present disclosure and the technical principles applied. Those skilled in the art should understand that the disclosure scope involved in the present disclosure is not limited to technical solutions composed of specific combinations of the above technical features, but should also cover solutions composed of the above technical features or without departing from the above disclosed concept. Other technical solutions formed by any combination of equivalent features. For example, a technical solution is formed by replacing the above features with technical features with similar functions disclosed in this disclosure (but not limited to).

Furthermore, although operations are depicted in a specific order, this should not be understood as requiring that these operations be performed in the specific order shown or performed in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, although several specific implementation details are included in the above discussion, these should not be construed as limiting the scope of the present disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.

Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims.

Claims (13)

1. A method of processing media information material, comprising:

determining a target delivery position of a target client, wherein the delivery position is used for delivering media information materials;

determining target rendering parameter information corresponding to the target delivery position from at least two pieces of pre-stored candidate rendering parameter information, wherein the rendering parameter information is used for guiding the rendering to generate media information materials to be delivered at the delivery position of the client;

and displaying the target media information material generated according to the target rendering parameter information rendering at the target delivery position of the target client.

2. The method of claim 1, wherein media information attributes supported for delivery by different delivery locations are different, the media information attributes comprising a creative type of the media information, a presentation size of the media information, and/or a style of the media information.

3. The method of claim 1, wherein the pre-stored at least two candidate rendering parameter information includes candidate rendering parameter information obtained by extracting rendering parameter information for a first media information material and candidate rendering parameter information obtained by extracting rendering parameter information for a second media information material, the first media information material being a native media information material, the second media information material being a new media information material obtained by performing a derivative transformation on the first media information material.

4. A method according to claim 3, further comprising, prior to determining target rendering parameter information corresponding to the target delivery location from at least two candidate rendering parameter information stored in advance:

deriving the first media information material to obtain at least one second media information material, wherein the second media information material is a new media information material which is derived by processing the pulled first media information material and can be adapted to the delivery position;

and respectively extracting rendering parameter information of at least one second media information material to obtain at least one candidate rendering parameter information, and storing the obtained candidate rendering parameter information.

5. The method according to claim 1, wherein determining target rendering parameter information corresponding to the target delivery position from at least two candidate rendering parameter information stored in advance, comprises:

determining a target material identifier corresponding to the target delivery position;

and inquiring target rendering parameter information corresponding to the target delivery position from at least two candidate rendering parameter information stored in advance in the media information material center based on the target material identification.

6. The method of claim 4, wherein determining the target material identifier corresponding to the target delivery location comprises:

determining a target material style adopted by the target client from at least two pre-stored candidate material styles, wherein the target material style can support delivery at a target delivery position of the target client, and the candidate material styles are material styles corresponding to each pre-configured delivery position;

and determining the material identification matched with the target material style as a target material identification corresponding to the target delivery position.

7. The method of claim 1, wherein displaying the target media information material generated according to the target rendering parameter information rendering at the target delivery location of the target client comprises:

Determining target rendering consumption corresponding to the rendering by using the target rendering parameter information, wherein the target rendering consumption comprises storage consumption and transmission bandwidth consumption of media information materials to be formed by the rendering by using the rendering parameter information, and computing resource consumption when the rendering is performed by using the rendering parameter information;

and displaying target media information materials generated according to the target rendering parameter information rendering at a target delivery position of the target client based on the target rendering consumption, wherein the target rendering consumption is used for selecting a server and/or the target client to execute rendering actions.

8. The method of claim 7, wherein displaying, based on the target rendering consumption, target media information material generated in accordance with the target rendering parameter information rendering at a target delivery location of the target client comprises:

when the target rendering parameter information meets a first preset rendering condition, sending target rendering parameter information obtained through a server to a target client so that the target client renders and generates target media information materials based on the received target rendering parameter information and displays the target media information materials at a target delivery position;

The first preset rendering condition is that storage consumption of the media information material to be formed by rendering with the rendering parameter information is larger than preset storage consumption and/or transmission bandwidth consumption is larger than preset transmission bandwidth consumption, and computing resource consumption when rendering with the rendering parameter information is smaller than preset resource consumption.

9. The method of claim 7, wherein displaying, based on the target rendering consumption, target media information material generated in accordance with the target rendering parameter information rendering at a target delivery location of the target client comprises:

when the target rendering parameter information meets a second preset rendering condition, rendering based on the target rendering parameter information obtained by the server side to generate a target media information material;

the target media information material is sent to a target client side, so that the target client side displays the target media information material at a target delivery position;

the second preset rendering condition is that the computing resource consumption is larger than the preset resource consumption when rendering is performed by using the rendering parameter information.

10. The method of claim 7, wherein displaying, based on the target rendering consumption, target media information material generated in accordance with the target rendering parameter information rendering at a target delivery location of the target client comprises:

When the first rendering parameter information in the target rendering parameter information meets a first preset rendering condition and the second rendering parameter meets a second preset rendering condition, the first rendering parameter information obtained through the server is sent to a target client, so that the target client renders the received first rendering parameter information to generate a corresponding target media information material part and displays the target media information material part at a target delivery position;

rendering based on second rendering parameter information in the target rendering parameter information obtained by the server side to generate a corresponding target media information material part;

the target media information material part corresponding to the second rendering parameter information is locally directed to a target client, so that the target client displays the target media information material part at a target delivery position;

the first preset rendering condition is that storage consumption of media information materials to be formed by rendering with the rendering parameter information is larger than preset storage consumption and/or transmission bandwidth consumption is larger than preset transmission bandwidth consumption, and computing resource consumption when rendering with the rendering parameter information is smaller than preset resource consumption, and the second preset rendering condition is that computing resource consumption when rendering with the rendering parameter information is larger than preset resource consumption.

11. A media information material processing device, comprising:

the determining module is used for determining a target delivery position of the target client, wherein the delivery position is used for delivering the media information materials;

the selecting module is used for determining target rendering parameter information corresponding to the target delivery position from at least two pieces of pre-stored candidate rendering parameter information, and the rendering parameter information is used for guiding the rendering to generate the media information material to be delivered at the delivery position of the client;

and the display module is used for displaying the target media information material generated according to the target rendering parameter information rendering at the target delivery position of the target client.

12. An electronic device, the electronic device comprising:

one or more processors;

storage means for storing one or more programs,

the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the media information material processing method of any of claims 1-10.

13. A storage medium containing computer executable instructions which, when executed by a computer processor, are for performing the media information material processing method of any one of claims 1-10.