CN116644199A - Resource recommendation method and device, electronic equipment and storage medium - Google Patents

Abstract

The disclosure relates to a resource recommendation method, a device, an electronic device and a storage medium, and relates to the technical field of Internet. The method comprises the following steps: acquiring resource information sent by a first client when live broadcasting is performed; the resource information represents information corresponding to target resources released by a first user account of the first client in a live broadcast process; determining at least one second user account associated with the target resource according to the resource information; sending recommendation information corresponding to the target resources to a second client corresponding to at least one second user account; the recommendation information is used to prompt the at least one second user account to view the target resource.

Description

A resource recommendation method, device, electronic equipment and storage medium

technical field

The present disclosure relates to the technical field of the Internet, and in particular to a resource recommendation method, device, electronic equipment and storage medium.

Background technique

Nowadays, the e-commerce industry is developing rapidly, which makes people's life more convenient to a certain extent. As online shopping continues to penetrate into people's lives, the convenience of online shopping has attracted more and more attention. In order to attract user traffic and enable users to better understand the virtual resources (including commodities) to be sold on the webcast, the anchor of the webcast often releases some recommended videos (grass planting videos) on his personal account before the webcast. Individual virtual resources will be explained in detail in the video.

However, during the webcast, due to some uncertain factors, some viewers failed to purchase the products they needed in time, and the audience watched the entire webcast, and the process of waiting for the recommended video products to be put on the shelves was time-consuming. It reduces the experience of the audience shopping through the webcast.

Contents of the invention

The present disclosure provides a resource recommendation method, device, electronic equipment, and storage medium. The target resource released by the first client establishes a relationship with the user who is interested in the target resource, so that the first client publishes the target resource during the live broadcast. resources, the server can promptly notify users who are interested in the target resource according to the relationship, thereby optimizing the user experience.

The technical scheme of the disclosed embodiment is as follows:

According to the first aspect of the embodiments of the present disclosure, there is provided a method for recommending resources, the method including: acquiring resource information sent by the first client during the live broadcast; the resource information indicates that the first user account of the first client is released during the live broadcast Information corresponding to the target resource; according to the resource information, determine at least one second user account associated with the target resource; send recommendation information corresponding to the target resource to a second client corresponding to the at least one second user account; the recommendation information is used for At least one second user account is prompted to view the target resource.

Optionally, the method for recommending resources further includes: the resource information includes a resource identifier of the target resource; determining at least one second user account associated with the target resource according to the resource information includes: determining the account associated with the target resource according to the resource identifier of the target resource At least one account identifier associated with the resource identifier; at least one second user account is determined according to the at least one account identifier; each second user account in the at least one second user account includes a corresponding account identifier.

Optionally, before obtaining the resource information sent by the first client during the live broadcast, it includes: obtaining the first association relationship between the resource identifier and the account identifier sent by the first client; The at least one account identifier associated with the identifier of the target resource includes: determining at least one account identifier associated with the identifier of the target resource according to the target resource and the first association relationship.

Optionally, the method further includes: acquiring the second association relationship between the currently live broadcast information sent by the first client and the target resource; the recommendation information sent to the second client includes the current live broadcast information determined according to the live broadcast information. live link.

According to the second aspect of the embodiments of the present disclosure, there is provided a method for recommending resources. The method includes: in response to the first user account publishing the operation of the target resource during the live broadcast, sending resource information corresponding to the target resource to the server; the resource information is used to Make the server determine at least one second user account associated with the target resource, and send recommendation information corresponding to the target resource to a second client corresponding to the at least one second user account; the recommendation information is used to prompt at least one second user account to view target resource.

Optionally, before sending the resource information corresponding to the target resource to the server in response to the first user account publishing the target resource during the live broadcast, it includes: after the first user account releases the resource information before the live broadcast, obtaining the second The account identifier of at least one second user account concerned with the target resource sent by the client; establishing a first association relationship between the resource identifier of the target resource and at least one account identifier; and sending the first association relationship to the server.

Optionally, in response to the operation of publishing the target resource by the first user account during the live broadcast, a second association relationship between the target resource and the current live broadcast information is established; the second association relationship is used to send the second association relationship to the server relation.

According to a third aspect of the embodiments of the present disclosure, a resource recommendation method is provided, the method includes: receiving recommendation information corresponding to a target resource sent by a server; the target resource represents a resource released by a first user account of a first client during a live broadcast; presenting recommendation information; the recommendation information is used to prompt the second user account to view the target resource; the second user account is an account associated with the target resource.

Optionally, before receiving the recommendation information corresponding to the target resource sent by the server, it includes: when displaying the target resource, sending the account identifier of the second user account to the first client in response to the operation of the target control triggered by the second user account ; triggering the operation of the target control indicates that the second user account pays attention to the target resource.

According to a fourth aspect of the embodiments of the present disclosure, an apparatus for recommending resources is provided, including: an acquiring unit, a processing unit, and a sending unit.

The acquisition unit may acquire resource information sent by the first client during the live broadcast; the resource information indicates information corresponding to the target resource published by the first user account of the first client during the live broadcast.

The processing unit may determine at least one second user account associated with the target resource according to the resource information;

The sending unit may send recommendation information corresponding to the target resource to a second client corresponding to at least one second user account; the recommendation information is used to prompt at least one second user account to view the target resource.

Optionally, the resource information includes a resource identifier of the target resource; the processing unit may also determine at least one account identifier associated with the identifier of the target resource according to the resource identifier of the target resource; determine at least one second account identifier based on the at least one account identifier User account; each of the at least one second user account includes a corresponding account identifier.

Optionally, the acquiring unit may also acquire the first association relationship between the resource identifier and the account identifier sent by the first client; the processing unit may also determine the identity related to the target resource according to the target resource and the first association relationship. at least one account ID associated with it.

Optionally, the obtaining unit may also obtain the second association relationship between the currently live broadcast information sent by the first client and the target resource; the recommendation information sent to the second client includes the current live broadcast information determined according to the live broadcast information. live link.

According to the fifth aspect of the embodiments of the present disclosure, there is provided a resource recommendation device, including a sending unit; the sending unit can respond to the operation of publishing the target resource by the first user account during the live broadcast, and send resource information corresponding to the target resource to the server The resource information is used to enable the server to determine at least one second user account associated with the target resource, and send recommendation information corresponding to the target resource to a second client corresponding to the at least one second user account; the recommendation information is used to prompt at least one The second user account views the target resource.

Optionally, the above resource recommendation device further includes: an acquisition unit, a processing unit; the acquisition unit can acquire at least one second user who is concerned about the target resource sent by the second client after the first user account publishes the resource information before the live broadcast The account identifier of the account; the processing unit can establish a first association relationship between the resource identifier of the target resource and at least one account identifier; the sending unit can also send the first association relationship to the server.

Optionally, the processing unit may also establish a second association relationship between the target resource and the current live broadcast information in response to the operation of publishing the target resource by the first user account during the live broadcast; the second association relationship is used to report to the server Send the second association.

According to a sixth aspect of the embodiments of the present disclosure, an apparatus for recommending resources is provided, including: a receiving unit and a display unit.

The receiving unit may receive the recommendation information corresponding to the target resource sent by the server; the target resource refers to the resource published by the first user account of the first client during the live broadcast.

The display unit may present recommendation information; the recommendation information is used to prompt the second user account to view the target resource; the second user account is an account associated with the target resource.

Optionally, the resource recommendation device further includes: a sending unit; the sending unit may send the account identifier of the second user account to the first client in response to the second user account triggering the operation of the target control when displaying the target resource; The action of triggering the target control indicates that the second user account pays attention to the target resource.

According to a seventh aspect of the embodiments of the present disclosure, there is provided an electronic device, which may include: a processor and a memory for storing processor-executable instructions; wherein, the processor is configured to execute the instructions, so as to implement the above-mentioned first aspect, Any optional resource recommendation method in the second aspect or the third aspect.

According to an eighth aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium. Instructions are stored on the computer-readable storage medium. When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device Any optional resource recommendation method in the first aspect, the second aspect, or the third aspect can be implemented.

According to a ninth aspect of the embodiments of the present disclosure, there is provided a computer program product, including instructions, which, when run on a processor of an electronic device, cause the electronic device to execute any one of the first aspect, the second aspect, or the third aspect. An optional resource recommendation method.

The technical solution provided by the present disclosure brings at least the following beneficial effects:

Based on any of the above aspects, in this disclosure, the first user account releases the target resource through the first client during the live broadcast, and the server determines the resource information corresponding to the target resource sent by the first client during the live broadcast. At least one second user account associated with the resource, and then send the recommendation information corresponding to the target resource to the second client corresponding to the second user account in time, so that the second user account can receive the recommendation information and know the target it cares about Resources are being released live. This technical solution can notify the second user in time when the first user account publishes the target resource that the second user account pays attention to, and does not require the second user to watch the live broadcast from the beginning of the live broadcast, waiting for the release of the target resource that the second user pays attention to. Avoid the problem that the second user who does not have much time to watch the live broadcast misses the release moment of the target resource he cares about, thereby optimizing the user experience.

Description of drawings

The accompanying drawings here are incorporated into the specification and constitute a part of the specification, show embodiments consistent with the disclosure, and are used together with the description to explain the principle of the disclosure, and do not constitute an improper limitation of the disclosure.

FIG. 1 is a schematic diagram of a resource recommendation system provided by an embodiment of the present disclosure;

FIG. 2 shows a schematic structural diagram of an electronic device provided by an embodiment of the present disclosure;

Fig. 3 shows a schematic flowchart of a method for recommending resources provided by an embodiment of the present disclosure;

Fig. 4 shows a schematic diagram of a live broadcast page provided by an embodiment of the present disclosure;

Fig. 5 shows a schematic flowchart of another method for recommending resources provided by an embodiment of the present disclosure;

FIG. 6 shows a schematic diagram of a recommended page provided by an embodiment of the present disclosure;

FIG. 7 shows a schematic diagram of another recommended page provided by an embodiment of the present disclosure;

Fig. 8 shows a schematic flowchart of another resource recommendation method provided by an embodiment of the present disclosure;

FIG. 9 shows a schematic flowchart of another resource recommendation method provided by an embodiment of the present disclosure;

Fig. 10 shows a schematic flowchart of another method for recommending resources provided by an embodiment of the present disclosure;

Fig. 11 shows a schematic flowchart of another resource recommendation method provided by an embodiment of the present disclosure;

Fig. 12 shows a schematic structural diagram of a device for recommending resources provided by an embodiment of the present disclosure;

Fig. 13 shows a structural block diagram of another resource recommendation device provided by an embodiment of the present disclosure;

Fig. 14 shows a structural block diagram of another apparatus for recommending resources provided by an embodiment of the present disclosure.

Detailed ways

In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

It should be noted that the terms "first" and "second" in the specification and claims of the present disclosure and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein can be practiced in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.

It should also be understood that the term "comprising" indicates the presence of described features, integers, steps, operations, elements and/or components, but does not exclude one or more other features, integers, steps, operations, elements and/or The presence or addition of components.

The data involved in the present disclosure may be data authorized by the user or fully authorized by all parties.

As described in the background art, nowadays, the e-commerce industry develops rapidly, which makes people's life more convenient to a certain extent. As online shopping continues to penetrate into people's lives, the convenience of online shopping has attracted more and more attention. In order to attract user traffic and enable users to better understand the virtual resources (including commodities) to be sold on the webcast, the anchor of the webcast often releases some recommended videos (grass planting videos) on his personal account before the webcast. Individual virtual resources will be explained in detail in the video.

However, due to some uncertain factors in the process of webcasting, for example, the viewers do not have enough time or traffic to watch the live broadcast all the time, resulting in some viewers not being able to purchase the goods they need in time, and the audience has been watching the entire webcast, The process of waiting for the recommended video products to be on the shelves is time-consuming, which reduces the shopping experience of viewers through webcasting.

In order to solve the problems in related technologies, the embodiments of the present disclosure provide a resource recommendation method, device, electronic equipment, and storage medium. The first user account releases the target resource during the live broadcast through the first client, and the server acquires the first The client sends the resource information corresponding to the target resource during the live broadcast, determines at least one second user account associated with the target resource, and then promptly sends the recommendation information corresponding to the target resource to the second client corresponding to the second user account, Therefore, the second user account can receive the recommendation information, and know that the target resource concerned by the user is being published in the live broadcast room. This technical solution can notify the second user in time when the first user account publishes the target resource that the second user account pays attention to, and does not require the second user to watch the live broadcast from the beginning of the live broadcast, waiting for the release of the target resource that the second user pays attention to. Avoid the problem that the second user who does not have much time to watch the live broadcast misses the release moment of the target resource he cares about, thereby optimizing the user experience.

The method for recommending resources provided by the embodiments of the present disclosure will be exemplarily described below with reference to the accompanying drawings.

The resource recommendation method in the embodiment of the present disclosure can be applied to a resource recommendation system. Fig. 1 shows a schematic diagram of a resource recommendation system provided by an embodiment of the present disclosure. As shown in FIG. 1 , the resource recommendation system may include at least two terminal devices and at least one server. Wherein, the first terminal device 100 may be a first client, and the second terminal device 101 may be a second client.

The first terminal device 100 and the second terminal device 101 communicate with the server 110 respectively, and specific communication methods may include wired communication or wireless communication. Moreover, the first terminal device 100 and the second terminal device 101 may also perform data interaction with the server 110 respectively. Both the first terminal device 100 and the second terminal device 101 are installed with a content community application with a live broadcast function, such as a Kuaishou application.

In the resource recommendation system shown in FIG. 1 , the first terminal device 100 may be a device used by a first user account, the first user account may be a host account, and the second terminal device 100 may be a device used by a second user account, The second user account may be a user account.

The host account can log into the live broadcast application on the first terminal device 100, and perform live broadcast in the live broadcast room. The user account can log in the live broadcast application on the second terminal device 101, and watch the live broadcast content of the anchor account in the live broadcast room of the anchor account. Specifically, when the anchor account performs a live broadcast, the first terminal device 100 generates push stream information of the live content, and sends the push stream information to the server 110 . After receiving the streaming information uploaded by the first terminal device 100, the server 110 sends the streaming information to the second terminal device 101, and the second terminal device 101 analyzes the streaming information and displays it on the live page of the live broadcast room The parsed live content screen.

The above-mentioned first terminal device 100 and second terminal device 101 may be any computer device, wherein the computer device includes but is not limited to a mobile phone, a tablet computer, a desktop computer, a notebook computer, a vehicle terminal, a handheld terminal, an augmented reality (augmented reality, AR) devices, virtual reality (virtual reality, VR) devices, and other devices that can install and use live broadcast applications (such as Kuaishou), the embodiments of the present disclosure do not specifically limit the specific form of the terminal device. It can interact with the user through one or more ways such as keyboard, touch panel, touch screen, remote control, voice interaction or handwriting equipment.

The server 110 may be one server, or may also be a server cluster composed of multiple servers or a cloud computing service center, which is not limited in the present disclosure. The server 110 may also store relevant data of the live broadcast application installed on the terminal device, and may send recommendation information corresponding to the target resource to the electronic device when acquiring resource information corresponding to the target resource sent by the electronic device. For example, the server 110 acquires the resource information sent by the first terminal device 100 during live broadcasting, and the server determines at least one second user account associated with the target resource according to the resource information, and sends the second terminal corresponding to the at least one second user account The device 101 sends recommendation information corresponding to the target resource.

It should be noted that, the first terminal device 100 and the second terminal device 101 may also be referred to as electronic devices. The server 110 can also be used as an electronic device.

Fig. 2 shows a schematic structural diagram of an electronic device provided by an embodiment of the present disclosure, and the above-mentioned first terminal device 100, second terminal device 101, and server 110 may all be the electronic device. As shown in FIG. 2 , the electronic device may include at least one processor 1101 and a memory 1102 for storing instructions executable by the processor 1101 . Wherein, the processor 1101 is configured to execute instructions in the memory 1102, so as to implement the resource recommendation method in the foregoing embodiments.

In addition, the electronic device may further include a communication bus 1103 and at least one communication interface 1104 .

The processor 1101 may be a processor (central processing units, CPU), a micro-processing unit, an ASIC, or one or more integrated circuits for controlling the execution of programs in the present disclosure.

Communication bus 1103 may include a path for communicating information between the components described above.

The communication interface 1104 uses any device such as a transceiver to communicate with other devices or communication networks, such as Ethernet, radio access network (radio access network, RAN), wireless local area network (wireless local area networks, WLAN) and so on.

The memory 1102 may be a read-only memory (read-only memory, ROM) or other types of static storage devices that can store static information and instructions, a random access memory (random access memory, RAM) or other types that can store information and instructions The dynamic storage device can also be an electrically erasable programmable read-only memory (electrically erasable programmable read-only memory, EEPROM), a read-only disc (compactdisc read-only memory, CD-ROM) or other optical disc storage, optical disc storage ( including compact discs, laser discs, optical discs, digital versatile discs, blu-ray discs, etc.), magnetic disk storage media or other magnetic storage devices, or can be used to carry or store desired program code in the form of instructions or data structures and can be stored by a computer Any other medium, but not limited to. The memory may exist independently and be connected to the processing unit through a bus. Memory can also be integrated with the processing unit.

Wherein, the memory 1102 is used to store instructions for executing the solution of the present disclosure, and the execution is controlled by the processor 1101 . The processor 1101 is configured to execute the instructions stored in the memory 1102, so as to realize the functions in the method of the present disclosure.

In a specific implementation, as an embodiment, the processor 1101 may include one or more CPUs, for example, CPU0 and CPU1 in FIG. 2 .

In a specific implementation, as an embodiment, the electronic device may include multiple processors, for example, processor 1101 and processor 1105 in FIG. 2 . Each of these processors may be a single-core (single-CPU) processor or a multi-core (multi-CPU) processor. A processor herein may refer to one or more devices, circuits, and/or processing cores for processing data (eg, computer program instructions).

In a specific implementation, as an example, the electronic device may further include an output device 1106 and an input device 1107 . Output device 1106 is in communication with processor 1101 and can display information in a variety of ways. For example, the output device 1106 may be a liquid crystal display (liquid crystal display, LCD), a light emitting diode (light emitting diode, LED) display device, a cathode ray tube (cathode ray tube, CRT) display device, or a projector (projector) wait. The input device 1107 communicates with the processor 1101 and can accept user input in various ways. For example, the input device 1107 may be a mouse, a keyboard, a touch screen device, or a sensing device, among others.

Those skilled in the art can understand that the structure shown in FIG. 2 does not constitute a limitation to the electronic device, and may include more or less components than shown in the figure, or combine certain components, or adopt different component arrangements.

The resource recommendation method provided by the embodiments of the present disclosure may be applied to the first terminal device 100, the second terminal device 101, and the server 110 in the resource recommendation system shown in FIG. 1 above.

Fig. 3 shows a schematic flowchart of a method for recommending resources provided by an embodiment of the present disclosure. When the resource recommendation method is applied to the first terminal device 100, the second terminal device 101 and the server 110, the first terminal device 100 may be the first client, and the second electronic device 100 may be the second client.

As shown in FIG. 3 , the recommendation method may include the following steps S101 to S106.

S101. The first client sends resource information corresponding to the target resource to the server in response to an operation of publishing the target resource by the first user account during the live broadcast.

The first user account may be an anchor account for live broadcasting, and the target resource may be a commodity published by the anchor account.

In some embodiments, the manner in which the first user account publishes the target resource may be by publishing a link corresponding to the target resource. Exemplarily, as shown in FIG. 4 , the host publishes links such as "milk product", "lipstick product" and "clothes product" during the live broadcast.

The resource information may enable the server to determine at least one second user account associated with the target resource, and send recommendation information corresponding to the target resource to a second client corresponding to the at least one second user account.

In the case that the target resource is a product released by the host account, the second user account may be a consumer who wants to purchase the product.

The resource information may include one or more of video information, picture information and text information. When the resource information is video information, it may be called a planting grass video, when the resource information is image information, it may be called a grass planting picture, and when the resource information is text information, it may be called a grass planting picture.

In some embodiments, the resource information may be an introduction and presentation of a target resource that the anchor account will put on the shelves during the live broadcast, and the resource information may include at least one target resource.

The resource information may include the address of the first client, the name of the first user account, the resource identifier of the target resource, resource name or resource address, etc., and may also include the address of the live broadcast room of the first user account, the address of the first user account identification, etc., so that the server can find the target resource among numerous resources.

S102. The server acquires the resource information sent by the first client when live broadcasting.

S103. The server determines at least one second user account associated with the target resource according to the resource information.

In some embodiments, the resource information includes a resource identifier of the target resource, and the server may determine at least one account identifier associated with the identifier of the target resource according to the resource identifier of the target resource. The server determines at least one second user account according to the at least one account identifier. Wherein, each second user account includes a corresponding account identifier.

It can be seen that the first user account can publish resource information related to the target resource before the live broadcast, and the second user account that is interested in the target resource can pay attention to the target resource by paying attention to the resource information, and then establish the resource identification of the target resource and the first The association relationship between two user accounts, therefore, there is at least one second user account that establishes an association relationship with the resource identifier of the target resource.

The account identifier may be an account identity (Identity document, id) corresponding to the second user account, that is, an account ID.

For example, the server 110 acquires the resource information sent by the first terminal device 100 during live broadcasting, and the server determines at least one second user account associated with the target resource according to the resource information, and sends the second terminal corresponding to the at least one second user account The device 101 sends recommendation information corresponding to the target resource.

S104. The server sends recommendation information corresponding to the target resource to a second client corresponding to at least one second user account.

S105. The second client receives recommendation information corresponding to the target resource sent by the server.

The recommendation information is used to prompt at least one second user account to view the target resource.

The target resource represents a resource published by the first user account of the first client during the live broadcast.

Exemplarily, user account 1 and user account 3 are interested in "milk product", and in the case of paying attention to the video message corresponding to "milk product", the first client responds to the anchor's announcement of "milk product" during the live broadcast. Operation, send the video message corresponding to "milk product" to the server, the server obtains the video message, and sends recommendation information to user account 1 and user account 3 who follow the video message corresponding to "milk product" according to the video message.

S106. The second client presents recommendation information.

Wherein, the recommendation information may prompt the second user account to view the target resource, and the second user account is an account associated with the target resource.

The recommendation information may include at least one of text prompt information and sound prompt information.

Exemplarily, when the second client is a mobile phone terminal, the text reminder information can be presented in the form of receiving a text message on the mobile phone terminal, and the content can be "The product you are concerned about has been put on the shelves of the host's live broadcast room, please enter the live broadcast room in time ". Alternatively, the sound prompt information can be presented in the form of voice, and the content can be "the product you are concerned about has been put on the shelves of the host's live broadcast room, please enter the live broadcast room in time". Alternatively, the voice prompt information may be presented in the form of an alarm, which is not specifically limited in this embodiment.

From the above steps S101 to S106, it can be known that the technical solution provided by the present disclosure can at least bring about the following beneficial effects: the first user account publishes the target resource during the live broadcast through the first client, and the server acquires The resource information corresponding to the target resource is sent, and at least one second user account associated with the target resource is determined, and then the recommendation information corresponding to the target resource is sent to the second client corresponding to the second user account in time, so that the second user account can After receiving the recommendation information, I know that the target resource I am concerned about is being released in the live broadcast room. This technical solution can determine the second user according to the resource information corresponding to the target resource when the first user account publishes the target resource followed by the second user account, so that the second user can be sent recommendation information in time to notify the second user. There is no need for the second user to watch the live broadcast from the beginning of the live broadcast, waiting for the release of the target resource he cares about, and it can also avoid the problem that the second user who does not have much time to watch the live broadcast miss the release moment of the target resource he cares about, thereby optimizing the user user experience.

As shown in FIG. 5 , before the first user account releases the target resource during the live broadcast through the first client, that is, before step S101 , steps S201 to S205 may also be included.

S201. After the first user account releases the resource information before the live broadcast, the second client sends the account identifier of the second user account to the first client in response to the second user account triggering the operation of the target control when displaying the target resource .

The resource information may include a link corresponding to the target resource.

The action of triggering the target control indicates that the second user account pays attention to the target resource.

The account identifier may be an account ID corresponding to the second user account.

In some embodiments, the operation of triggering the target control may be that the second user account clicks the target control on the resource information, which means that the second user account pays attention to the target resource. Exemplarily, as shown in FIG. 6, the "Favorite" button in the "milk product" recommendation page (that is, resource information) is the target control, and the second user account clicks "Favorite" on the "milk product" recommendation page. key, indicating that the second user account pays attention to the "milk product" in the recommendation page.

In some other embodiments, when the resource information includes at least two target resources, the operation of triggering the target control may be that the second user account clicks the target control corresponding to the target resource in the resource information, which means that the second user account Focus on target resources. Exemplarily, as shown in FIG. 7 , the recommendation page includes two recommended products "250ml milk product" and "250ml×20 milk product", and the "favorite" corresponding to "250ml×20 milk product" button and the "Favorite" button corresponding to "250ml milk product" is the target control, and the second user account clicks the "Favorite" button corresponding to "250ml×20 milk product", indicating that the second user account pays attention to "250ml milk product". ×20 milk products".

S202. The first client acquires the account identifier of at least one second user account of the attention target resource sent by the second client.

S203. The first client establishes a first association relationship between the resource identifier of the target resource and at least one account identifier.

The resource identifier of the target resource may be a resource ID. Exemplarily, in the case that the target resource is a "milk product", the resource identifier corresponding to the "milk product" is the product ID of the "milk product".

Exemplarily, user 1 and user 3 are interested in product 2, and follow the product 2 by clicking the "Favorite" button on the product 2 recommendation page (that is, resource information), and the second client obtains user 1's corresponding User account ID1 and user account ID3 corresponding to user 3, and send user account ID1 and user account ID3 to the first client, the first client receives user account ID1 and user account ID3, and establishes product ID2 corresponding to product 2 and The first association relationship between the user account ID1 and the first association relationship between the product ID2 and the user account ID3.

S204. The first client sends the first association relationship to the server.

S205. The server acquires the first association relationship between the resource identifier and the account identifier sent by the first client.

From the above steps S201-S205, it can be seen that the technical solution provided by the present disclosure can at least bring about the following beneficial effects: the second user account triggers the target control through the second client, and pays attention to the target resource that he is interested in. According to this operation, the second client The terminal sends the account identifier of the second user account to the first client, and the first client establishes a first association relationship between the resource identifier of the target resource and at least one account identifier, and sends the first association relationship to the server. Through the above solution, the resource identifier of the target resource is associated with the account identifier, that is, the second user account establishes an associated relationship with the target resource followed by the second user account, so that when the first user account publishes the target resource followed by the second user account, the The association relationship notifies the second user in time, so that the second user does not need to watch the live broadcast from the beginning of the live broadcast, waiting for the release of the target resource he cares about, and also prevents the second user who does not have much time to watch the live broadcast from missing the target resource he cares about Issues at the time of release, thereby optimizing the user experience.

After step S205, the server determines at least one second user account associated with the target resource according to the resource information, that is, step S103. When the resource information includes the resource identifier of the target resource, as shown in FIG. 8, step S103 can be executed as Steps S1031 to S1032.

S1031. The server determines at least one account identifier associated with the identifier of the target resource according to the target resource and the first association relationship.

S1032. The server determines at least one second user account according to the at least one account identifier.

Each second user account includes a corresponding account identifier.

In some embodiments, as shown in Figure 9, the following steps are included:

(1) In response to the anchor’s operation of associating the video information with the live broadcast plan, the first client establishes the association relationship between the commodity in each video information and the live broadcast plan, so that each commodity ID is associated with the live broadcast plan ID, wherein the video message 3 corresponds to commodity 3.

(2) The second client sends the user ID concerned with the video information to the first client, and the first client receives at least one user ID concerned with the video information, sets up a user group package concerned with the video information, and makes the user group package Each user ID in is associated with the product ID in the video information, wherein the user 3 group package includes user 1 and user 2, and each user in the user 3 group package pays attention to the video message 3 corresponding to product 3.

(3) The second client sends at least one user group package to the server.

(4) The server receives at least one user group package, wherein the commodity ID in the video information is associated with each user account ID in the user group package.

(5) In response to the anchor, the second client establishes an association relationship between the live broadcast information to be performed and the live broadcast plan, so that the ID of the live broadcast to be performed is associated with the live broadcast plan ID, and sends the association relationship to the server.

(6) The server receives the association relationship between the live broadcast ID and the live broadcast plan ID, and determines each commodity ID associated with the live broadcast plan ID according to the association relationship.

(7) The server determines the user ID associated with each product ID according to the user group package, and then determines each user account of the concerned product.

(8) The second client sends the information about the released commodity 3 to the server in response to the anchor's operation of releasing the commodity 3 .

(9) The server sends a text reminder recommendation message to user account 1 and user account 2 who follow product 3, the content of which is "The product you follow has been put on the host's live broadcast room, please enter the live broadcast room in time".

From the above steps S1031 to S1032, it can be seen that the technical solution provided by the present disclosure can at least bring about the following beneficial effects: in the case where the resource information includes the resource identifier of the target resource, the server determines the identifier of the target resource according to the target resource and the first association relationship The associated at least one account identifier, and then according to the at least one account identifier, at least one second user account is determined. Therefore, when the first user account releases the target resource concerned by the second user account, the server can promptly determine the account identifier associated with the identifier of the target resource, and then determine the second user account according to the account identifier, and then notify the second user in time. It is required that the second user has been watching the live broadcast from the beginning of the live broadcast, waiting for the release of the target resource he cares about, and it can also avoid the problem that the second user who does not have much time to watch the live broadcast misses the release moment of the target resource he cares about, thereby optimizing the user's Use experience.

In some examples, as shown in FIG. 10 , regarding the relationship between the target resource and the current live broadcast information, the technical solution provided by the present disclosure may further include the following steps S301 to S302.

S301. The first client establishes a second association relationship between the target resource and the current live broadcast information in response to the first user account's operation of releasing the target resource during the live broadcast.

S302. The first client sends the second association relationship to the server.

S303. The server acquires the second association relationship between the currently live broadcast information sent by the first client and the target resource.

The recommendation information sent by the server to the second client may include the link of the current live broadcast determined according to the live broadcast information through the second association relationship.

Exemplarily, as shown in Figure 11, the following steps may also be included:

(1) Before the live broadcast, the anchor releases video messages (resource information) to explain the products, and each video corresponds to a product (target resource).

(2) The user pays attention to "milk product" by clicking the "Favorite" button in the short video corresponding to "milk product".

(3) The anchor starts the live broadcast.

(4) The anchor releases the link corresponding to "milk product".

(5) Send a corresponding recommendation message with a live link to the user, informing the user that the "milk product" has been released.

(6) The user clicks on the live broadcast link and directly enters the live broadcast to purchase "milk products".

From the above steps S301 to S303, it can be seen that the technical solution provided by the present disclosure can at least bring about the following beneficial effects: the first client responds to the first user account’s operation of publishing the target resource during the live broadcast, and establishes the target resource and the current live broadcast The server obtains the second association relationship between information, and according to the second association relationship, the recommendation information sent to the second client may include the current live broadcast link determined according to the live broadcast information. In this way, users can directly watch the live broadcast by clicking the link of the current live broadcast, and select the products they care about, so as to optimize the user experience.

Fig. 12 shows a structural block diagram of an apparatus for recommending resources provided by an embodiment of the present disclosure, where the apparatus for recommending resources may be a server. As shown in FIG. 12 , the server includes an acquisition unit 201 , a processing unit 202 , and a sending unit 203 .

The obtaining unit 201 may obtain resource information sent by the first client during the live broadcast; the resource information indicates information corresponding to the target resource published by the first user account of the first client during the live broadcast.

The processing unit 202 may determine at least one second user account associated with the target resource according to the resource information.

The sending unit 203 may send recommendation information corresponding to the target resource to a second client corresponding to at least one second user account; the recommendation information is used to prompt at least one second user account to view the target resource. For example, the operation of sending the recommendation information corresponding to the target resource by the server to the second client corresponding to the at least one second user account in the aforementioned step S104 is performed.

Optionally, the resource information includes the resource identifier of the target resource; the processing unit 202 may also determine at least one account identifier associated with the identifier of the target resource according to the resource identifier of the target resource; determine at least one account identifier associated with the identifier of the target resource; Two user accounts; each of the at least one second user account includes a corresponding account identifier.

Optionally, the acquiring unit 201 may also acquire the first association relationship between the resource identifier and the account identifier sent by the first client; the processing unit 202 may also determine the relationship between the target resource and the first association relationship according to the target resource and the first association relationship. Identifies at least one account id associated with it.

Optionally, the obtaining unit 201 may also obtain the second association relationship between the live broadcast information sent by the first client and the target resource; the recommendation information sent to the second client includes the current live broadcast information determined according to the live broadcast information. live link.

Optionally, the recommendation information includes at least one of text prompt information and sound prompt information.

Optionally, the resource information includes one or more of video information, picture information and text information.

Fig. 13 shows a structural block diagram of an apparatus for recommending resources provided by an embodiment of the present disclosure. As shown in FIG. 13 , the device includes a sending unit 301 , an acquiring unit 302 , and a processing unit 303 .

The sending unit 301 may respond to the operation of publishing the target resource by the first user account during the live broadcast, and send resource information corresponding to the target resource to the server; the resource information is used to enable the server to determine at least one second user account associated with the target resource , and sending recommendation information corresponding to the target resource to a second client corresponding to at least one second user account; the recommendation information is used to prompt at least one second user account to view the target resource. For example, in the aforementioned step S102, the first client sends the resource information corresponding to the target resource to the server in response to the operation of publishing the target resource by the first user account during the live broadcast.

Optionally, the obtaining unit 302 may obtain the account identifier of at least one second user account that is concerned with the target resource sent by the second client after the first user account releases the resource information before the live broadcast; the processing unit 303 may establish the target A first association relationship between the resource identifier of the resource and at least one account identifier; the sending unit 301 may further send the first association relationship to the server.

Optionally, the processing unit 303 may also establish a second association relationship between the target resource and the current live broadcast information in response to the operation of publishing the target resource by the first user account during the live broadcast; the second association relationship is used to The server sends the second association relationship.

Fig. 14 shows a structural block diagram of another apparatus for recommending resources provided by an embodiment of the present disclosure. As shown in FIG. 14 , the device includes a receiving unit 401 , a display unit 402 , and a sending unit 403 .

The receiving unit 401 may receive the recommendation information corresponding to the target resource sent by the server; the target resource refers to the resource published by the first user account of the first client during the live broadcast.

The display unit 402 may present recommendation information; the recommendation information is used to prompt the second user account to view the target resource; the second user account is an account associated with the target resource. For example, the operation of presenting the recommendation information by the second client in the aforementioned step S105 is performed.

Optionally, the sending unit 403 may send the account identifier of the second user account to the first client in response to the operation of the second user account triggering the target control when displaying the target resource; the operation of triggering the target control indicates that the second user The account follows the target resource.

Regarding the apparatus in the foregoing embodiments, the specific manner in which each module executes operations has been described in detail in the embodiments related to the method, and will not be described in detail here.

In addition, an embodiment of the present disclosure also provides a computer-readable storage medium including computer instructions. When the instructions in the computer-readable storage medium are executed by the processor of the above-mentioned electronic device or server, the electronic device or server can execute The method for recommending resources as provided in the foregoing embodiments. Alternatively, the computer readable storage medium may be ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, and the like.

In addition, an embodiment of the present disclosure also provides a computer program product, including computer instructions, which, when the computer instructions are run on the above-mentioned electronic device or server, cause the electronic device or server to execute the method for recommending resources as provided in the above-mentioned embodiments.

Other embodiments of the present disclosure will be readily apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any modification, use or adaptation of the present disclosure, and these modifications, uses or adaptations follow the general principles of the present disclosure and include common knowledge or conventional technical means in the technical field not disclosed in the present disclosure . The specification and examples are to be considered exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It should be understood that the present disclosure is not limited to the precise constructions which have been described above and shown in the drawings, and various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (18)

1. A resource recommendation method, characterized in that the method comprises: Obtaining resource information sent by the first client during the live broadcast; the resource information represents information corresponding to the target resource released by the first user account of the first client during the live broadcast; determining at least one second user account associated with the target resource according to the resource information; Sending recommendation information corresponding to the target resource to a second client corresponding to the at least one second user account; the recommendation information is used to prompt the at least one second user account to view the target resource. 2. The resource recommendation method according to claim 1, wherein the resource information includes a resource identifier of the target resource; The determining at least one second user account associated with the target resource according to the resource information includes: determining at least one account identifier associated with the identifier of the target resource according to the resource identifier of the target resource; Determine at least one second user account according to the at least one account identifier; each of the second user accounts in the at least one second user account includes a corresponding account identifier. 3. The method for recommending resources according to claim 2, characterized in that before acquiring the resource information sent by the first client during live broadcast, the method includes: Obtain a first association relationship between the resource identifier and the account identifier sent by the first client; According to the identifier of the target resource, determining at least one account identifier associated with the identifier of the target resource includes: According to the target resource and the first association relationship, at least one account identifier associated with the identifier of the target resource is determined. 4. The resource recommendation method according to any one of claims 1 to 3, further comprising: Acquire the second association relationship between the live broadcast information sent by the first client and the target resource; the recommendation information sent to the second client includes the current live broadcast information determined according to the live broadcast information. Link to live stream. 5. A resource recommendation method, characterized in that the method comprises: In response to the operation of the first user account publishing the target resource during the live broadcast, sending resource information corresponding to the target resource to the server; the resource information is used to enable the server to determine at least one first resource associated with the target resource Two user accounts, and sending recommendation information corresponding to the target resource to a second client corresponding to the at least one second user account; the recommendation information is used to prompt the at least one second user account to view the target resource . 6. The resource recommendation method according to claim 5, wherein, in response to the first user account publishing the target resource during the live broadcast, before sending the resource information corresponding to the target resource to the server, the method includes: After the first user account publishes the resource information before the live broadcast, acquire the account identifier of at least one second user account concerned with the target resource sent by the second client; Establishing a first association relationship between the resource identifier of the target resource and at least one of the account identifiers; Send the first association relationship to the server. 7. The resource recommendation method according to claim 5, further comprising: In response to the first user account's operation of publishing the target resource during the live broadcast, establish a second association relationship between the target resource and the current live broadcast information; the second association relationship is used to send the Second relationship. 8. A resource recommendation method, characterized in that the method comprises: receiving recommendation information corresponding to the target resource sent by the server; the target resource represents a resource released by the first user account of the first client during the live broadcast; The recommendation information is presented; the recommendation information is used to prompt a second user account to view the target resource; the second user account is an account associated with the target resource. 9. The resource recommendation method according to claim 8, characterized in that before receiving the recommendation information corresponding to the target resource sent by the server, the method includes: When displaying the target resource, in response to the operation of the second user account triggering the target control, the account identifier of the second user account is sent to the first client; the triggering of the target control indicates that the second user account pays attention to the target resource. the target resource. 10. A device for recommending resources, comprising: an acquisition unit, a processing unit, and a sending unit; The acquiring unit is configured to acquire the resource information sent by the first client during the live broadcast; the resource information indicates information corresponding to the target resource released by the first user account of the first client during the live broadcast; The processing unit is configured to determine at least one second user account associated with the target resource according to the resource information; The sending unit is configured to send recommendation information corresponding to the target resource to a second client corresponding to the at least one second user account; the recommendation information is used to prompt the at least one second user account to view the target resource. 11. A device for recommending resources, comprising a sending unit; The sending unit is configured to send resource information corresponding to the target resource to the server in response to the operation of the first user account publishing the target resource during the live broadcast; At least one second user account associated with the resource, and sending recommendation information corresponding to the target resource to a second client corresponding to the at least one second user account; the recommendation information is used to prompt the at least one second user account The user account views the target resource. 12. The resource recommendation device according to claim 11, further comprising: an acquisition unit and a processing unit; The obtaining unit is configured to obtain the account identifier of at least one second user account concerned with the target resource sent by the second client after the first user account publishes the resource information before the live broadcast; The processing unit is configured to establish a first association relationship between the resource identifier of the target resource and at least one of the account identifiers; The sending unit is further configured to send the first association relationship to the server. 13. The resource recommendation device according to claim 12, further comprising: The processing unit is further configured to, in response to the operation of publishing the target resource by the first user account during the live broadcast, establish a second association relationship between the target resource and the current live broadcast information; the second association relationship uses to send the second association relationship to the server. 14. A device for recommending resources, comprising: a receiving unit and a display unit; The receiving unit is configured to receive recommendation information corresponding to the target resource sent by the server; the target resource represents a resource released by the first user account of the first client during the live broadcast; The display unit is configured to present the recommendation information; the recommendation information is used to prompt a second user account to view the target resource; the second user account is an account associated with the target resource. 15. The resource recommendation device according to claim 14, further comprising: a sending unit; The sending unit is configured to send the account identifier of the second user account to the first client in response to the operation of the second user account triggering the target control when the target resource is displayed; the triggering operation of the target control Indicates that the second user account follows the target resource. 16. An electronic device, characterized in that it comprises: A processor; a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the resource recommendation method according to any one of claims 1-4, or to implement The resource recommendation method according to any one of claims 5-7, or the resource recommendation method according to any one of claims 8-9. 17. A computer-readable storage medium, characterized in that, when the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device can perform any one of claims 1-4. The resource recommendation method either executes the resource recommendation method according to any one of claims 5-7, or executes the resource recommendation method according to any one of claims 8-9. 18. A computer program product, comprising computer instructions, characterized in that, when the computer instructions are executed by a processor, the method for recommending resources according to any one of claims 1-4 is realized, or the resource recommendation method according to any one of claims 5-7 is realized. The resource recommendation method described in one item, or the resource recommendation method described in any one of claims 8-9.