CN116017005A - Video material transmission method and related equipment - Google Patents

Abstract

The embodiment of the disclosure provides a video material transmission method and related equipment. The video material transmission method comprises the following steps: receiving a storage address of a video material uploaded by a popularization information delivery platform; downloading the video material from a video object material library based on the storage address of the video material; generating a video identification of the video material; and feeding the video identification back to the popularization information delivery platform. Through the scheme, the transmission delay of the video material is greatly reduced, and meanwhile, the flow cost of the video material is also greatly reduced.

Description

Video material transmission method and related equipment

technical field

The present disclosure relates to the technical field of the Internet, in particular to a video material transmission method and related equipment.

Background technique

This section is intended to provide a background or context for implementations of the disclosure that are recited in the claims. The descriptions herein are not admitted to be prior art by inclusion in this section.

At present, with the development of the Internet and multimedia, traditional media marketing methods can no longer meet the needs of the times, and the short video promotion that has replaced it has the characteristics of "short, frequent, and fast". Short videos have not only become a tool for recording daily life, but also cover all aspects of news, food, film and television entertainment, etc., and have also become a new online marketing tool. Short video promotion has the characteristics of precise communication, high conversion rate, low investment cost and wide audience, making it a popular marketing promotion method for merchants and enterprises.

Contents of the invention

In view of this, the present disclosure proposes a video material transmission method and related equipment, which can simplify the video material transmission process and reduce the video material transmission cost.

The video material transmission method described in the embodiment of the present disclosure includes: receiving the storage address of the video material uploaded by the promotion information delivery platform; downloading the video material from the video object material library based on the storage address of the video material; generating the video material the video identification; and feed back the video identification to the promotion information delivery platform.

In an embodiment of the present disclosure, the downloading the video material from the video object material library based on the storage address includes: downloading the video material from the video object material library through a pre-established dedicated line according to the storage address.

In an embodiment of the present disclosure, downloading the video material from the video object material library through a pre-established dedicated line according to the storage address includes: converting the storage address into a dedicated line address; The established dedicated line downloads the video material from the video object material library.

In an embodiment of the present disclosure, converting the storage address into a dedicated line address includes: concatenating preset characters on the storage address to obtain the dedicated line address.

The video material transmission method described in the embodiment of the present disclosure includes: receiving the video material uploaded by the user; storing the video material in the video object material library; receiving the storage address of the video material in the video object material library; and responding Before determining that the user creates a promotion plan on the target multimedia platform, the video material is selected, and the video material is uploaded to the target multimedia platform at the storage address of the video object material library, and the target multimedia platform according to the The storage address downloads the video material.

In an embodiment of the present disclosure, uploading the video material to the target multimedia platform at the storage address of the video object material library includes: calling a material upload interface provided by the target multimedia platform to upload the video material to the target multimedia platform. The material is uploaded to the target multimedia platform at the storage address of the video object material library.

In an embodiment of the present disclosure, the above method further includes: after storing the video material in the video object material library, calling the service of intercepting image frames of the video object material library to obtain the video object material library returning the preview image of the video material; adding the preview image of the video material to a video list page; and returning the video list page to the terminal used by the user.

In an embodiment of the present disclosure, the above method further includes: after receiving the storage address of the video material in the video object material library, returning the address to the terminal used by the user.

In an embodiment of the present disclosure, the above method further includes: after receiving the video identification of the video material from the target multimedia platform, returning the video identification to the terminal used by the user.

Corresponding to the above video material transmission method, an embodiment of the present disclosure also provides a multimedia platform, including:

The storage address receiving module is used to receive the storage address of the video material uploaded by the promotion information delivery platform;

A video material download module, configured to download the video material from the video object material library based on the storage address of the video material;

A video identification generating module, configured to generate a video identification of the video material; and

A feedback module, configured to feed back the video identifier to the promotion information delivery platform.

Corresponding to the above video material transmission method, an embodiment of the present disclosure also provides a promotion information delivery platform, including:

The receiving module is used to receive the video material uploaded by the user;

A storage module, configured to store the video material in a video object material library;

An address receiving module, configured to receive the storage address of the video material in the video object material library; and

A video material upload module, configured to upload the video material to the target multimedia platform at the storage address of the video object material library in response to determining that the user selects the video material before creating a promotion plan on the target multimedia platform , downloading the video material by the target multimedia platform according to the storage address.

The computer equipment described in the embodiments of the present disclosure may include:

one or more processors, memory; and

one or more programs;

Wherein, the one or more programs are stored in the memory and executed by the one or more processors, and the programs include instructions for executing the above video material transmission method.

The non-volatile computer-readable storage medium containing the computer program described in the embodiments of the present disclosure, when the computer program is executed by one or more processors, causes the processors to execute the above video material transmission method.

The computer program product described in the embodiments of the present disclosure includes computer program instructions, and when the computer program instructions are run on a computer, the computer is made to execute the above video material transmission method.

It can be seen that in the above scheme, only the storage address of the video material is uploaded to the target multimedia platform by the promotion information delivery platform, not the video material itself. Therefore, the amount of information transmitted is very small, and the transmission delay caused by the transmission of the storage address will also be very small. In addition, in the downloading process of the video material, in the embodiment of the present disclosure, the target multimedia platform directly downloads the video material from the video object material library according to the storage address, which only involves one transmission process. Therefore, the transmission delay of the above video material transmission method will be greatly reduced, and therefore, the traffic cost will also be greatly reduced.

Description of drawings

In order to more clearly illustrate the technical solutions in the present disclosure or related technologies, the following will briefly introduce the accompanying drawings that need to be used in the descriptions of the embodiments or related technologies. Obviously, the accompanying drawings in the following description are only for the present disclosure Embodiments, for those of ordinary skill in the art, other drawings can also be obtained based on these drawings without any creative effort.

Figure 1 shows the application scenario of delivering promotional information on multiple multimedia platforms through the promotional information delivery platform;

FIG. 2 shows the implementation process of the video material transmission method described in the embodiment of the present disclosure;

Fig. 3 has shown the method for generating video material preview image described in the embodiment of the present disclosure;

FIG. 4 shows the implementation process of the video material transmission method described in some other embodiments of the present disclosure;

FIG. 5 shows an application scenario of delivering promotion information on a target multimedia platform through a promotion information delivery platform according to an embodiment of the present disclosure;

FIG. 6 shows the internal structure of the promotion information delivery platform described in the embodiment of the present disclosure;

Fig. 7 shows the internal structure of the target multimedia platform described in the embodiment of the present disclosure;

Fig. 8 shows the hardware structure of an exemplary computer device provided by an embodiment of the present disclosure.

Detailed ways

In order to make the purpose, technical solutions and advantages of the present disclosure clearer, the principle and spirit of the present disclosure will be described below with reference to several exemplary embodiments. It should be understood that these embodiments are given only to enable those skilled in the art to better understand and implement the present disclosure, rather than to limit the scope of the present disclosure in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

Herein, it should be understood that any number of elements in the drawings is for illustration rather than limitation, and any naming is only for distinction and has no limiting meaning.

It should be noted that, unless otherwise defined, the technical terms or scientific terms used in the embodiments of the present disclosure shall have ordinary meanings understood by those skilled in the art to which the present disclosure belongs. "First", "second" and similar words used in the embodiments of the present disclosure do not indicate any sequence, quantity or importance, but are only used to distinguish different components. "Comprising" or "comprising" and similar words mean that the elements or items appearing before the word include the elements or items listed after the word and their equivalents, without excluding other elements or items. Words such as "connected" or "connected" are not limited to physical or mechanical connections, but may include electrical connections, whether direct or indirect. "Up", "Down", "Left", "Right" and so on are only used to indicate the relative positional relationship. When the absolute position of the described object changes, the relative positional relationship may also change accordingly.

It can be understood that before using the technical solution of each embodiment in the present disclosure, the user will be notified of the type, scope of use, and use scenario of the personal information involved in an appropriate manner, and the user's authorization will be obtained.

For example, in response to receiving an active request from the user, a prompt message is sent to the user to clearly remind the user that the requested operation will require the acquisition and use of the user's personal information. Therefore, the user can independently choose whether to provide personal information to software or hardware such as electronic equipment, application programs, servers, or storage media that perform the operations of the technical solution of the present disclosure according to the prompt information.

As an optional but non-limiting implementation, in response to receiving the active request of the user, the prompt information may be sent to the user, for example, in the form of a pop-up window, and the prompt information may be presented in text in the pop-up window. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

It can be understood that the above process of notifying and obtaining user authorization is only illustrative and does not limit the implementation of the present disclosure. Other methods that meet relevant laws and regulations may also be applied to the implementation of the present disclosure.

As mentioned earlier, the current short video promotion has become a popular marketing promotion method for merchants and enterprises. In addition, on the other hand, with the development of the mobile Internet, various new multimedia platforms have become effective channels for users to obtain information and communicate. For example, these multimedia platforms may include: communication platforms, e-commerce platforms, short video platforms, search platforms, online video platforms, and so on. Since a large number of users are active on various multimedia platforms, merchants or enterprises usually choose to promote short videos on multiple multimedia platforms at the same time.

In order to facilitate the promotion information providers, also known as advertisers, to promote short videos, each multimedia platform provides users with a marketing application program interface (Marketing API, MAPI) to facilitate account management and promotion information for users. Management and data management and so on. However, since the MAPI standards of different multimedia platforms have yet to be unified, when the promotion information provider simultaneously promotes short videos on multiple multimedia platforms, it still needs to develop and adapt separately according to the requirements of each multimedia platform, and needs to separately To manage the accounts and data of each multimedia platform, the workload is not only huge but also the operation is very cumbersome.

Based on this, in order to bridge the different requirements of different multimedia platforms MAPI and provide a unified information promotion operation interface for promotion information providers, a third-party promotion information delivery platform has emerged. The above-mentioned promotion information delivery platform can aggregate MAPI of different multimedia platforms in an all-round way, and can provide users with comprehensive data with insight into the overall situation, batch creation of cross-account promotion plans, cross-platform account management, material management, security warnings, and accurate delivery of promotion information, etc. A variety of functions. Therefore, at the current stage, merchants and enterprises that have a large demand for short video promotion usually choose to use the promotion information delivery platform for cross-platform or single-platform short video promotion information delivery. The users of the above-mentioned promotional information delivery platform are usually staff members of the promotional information provider who are responsible for promotional information delivery, and may also be called pitchers. For the convenience of description, in the embodiments of the present application, users of the promotion information delivery platform are collectively referred to as users, which essentially represent promotion information providers.

Fig. 1 shows an application scenario in which promotion information is delivered on multiple multimedia platforms through the promotion information delivery platform. In the application scenario shown in FIG. 1 , one or more users 102 may deliver cross-platform or single-platform promotion information on one or more multimedia platforms 106 through the promotion information delivery platform 104 . The promotion information delivery platform 104 can provide the one or more users 102 with a unified operation interface and various functions such as material management, account management, and data management, so as to facilitate users to deliver promotion information on multiple multimedia platforms 106 at the same time.

For short video promotion, users usually need to maintain a video material library on the above-mentioned promotion information delivery platform to store the videos they are going to launch. At the current stage, the above-mentioned video material library is usually stored in the database of the promotion information delivery platform or other third-party databases. Since video files are generally stored in an object storage manner, the video material library is usually stored in an object storage database, as shown in the third-party object storage database 108 in FIG. 1 .

Before creating a promotion plan, the user needs to upload the candidate video material to the above-mentioned object storage database through the promotion information delivery platform. When the user prepares to create a promotion plan, the user needs to select the video material involved in the promotion plan in the object storage database, and select a target multimedia platform from multiple multimedia platforms supported by the promotion information delivery platform. Then, the promotion information delivery platform downloads the video material selected by the user from the object storage database and uploads it to the target multimedia platform. In this way, the user can create and launch a promotion plan on the target multimedia platform.

It can be seen from the above process that the transmission process of the above video material from the object storage database to the target multimedia platform will include the download process of the promotion information delivery platform downloading the video material from the object storage data, and the promotion information delivery platform uploading the downloaded video material to the target The upload process of the multimedia platform. Due to the large volume of video files, the above download and upload process will generate a large delay. And because the transmission from the object storage database to the target multimedia platform is generally through the public network, not only the transmission quality cannot be guaranteed, but also more traffic charges will be generated. For example, according to statistics, for a large-scale promotion information delivery platform, more than 100,000 video materials need to be uploaded to the target multimedia platform every day. Therefore, the promotion information delivery platform has urgent needs for the transmission performance of the video material upload process and the traffic cost. Optimization requirements.

In order to solve the above problems, the embodiments of the present disclosure provide a video material transmission method, which can simplify the video material transmission process in the short video promotion information production process and reduce the video material transmission cost.

Fig. 2 shows the implementation process of the video material transmission method described in the embodiment of the present disclosure. The video material transmission method shown in FIG. 2 may be implemented by the above-mentioned promotion information delivery platform. As shown in Figure 2, the transmission method of the above-mentioned video material may include:

In step 202, the video material uploaded by the user is received.

As mentioned above, in the embodiments of the present disclosure, the user can deliver promotional information on multiple multimedia platforms through the promotional information delivery platform. In this case, before creating a promotion plan, the user needs to upload the candidate video material to the video object material library. Usually, the promotion information delivery platform can provide users with an operation interface for uploading video materials in the form of a web page or an application client, through which the user can select a local video and upload it.

In step 204, the video material is stored in the video object material library.

In an embodiment of the present disclosure, a direct connection may be established between the video object material library and the target multimedia platform. That is to say, in the embodiment of the present disclosure, the target multimedia platform can directly download the video material from the above-mentioned video object material library. This design is mainly to reduce the transmission delay and traffic cost of video materials, and improve the transmission quality of video materials.

In particular, in some embodiments of the present disclosure, the video object material library and the target multimedia platform have pre-established a dedicated line connection. It can be understood that, on the one hand, the transmission quality of the video material can be guaranteed, and on the other hand, the traffic cost generated by the transmission of the video material can be reduced by transmitting the video material through the pre-established dedicated line connection.

In step 206, the storage address of the video material in the video object material library is received.

In the embodiment of the present disclosure, after storing the video material, the video object material library will generate the storage address of the video material in the video object material library, and feed back the storage address of the video material in the video object material library to the promotion information delivery platform . In some embodiments of the present disclosure, the above storage address may be a Uniform Resource Locator (URL).

In step 208, in response to determining that the user selects the above-mentioned video material when creating a promotion plan on the target multimedia platform, upload the above-mentioned video material to the target multimedia platform at the storage address of the video object material library.

As mentioned above, when the user prepares to create a promotion plan, the user needs to select the video material to be delivered in the video object material library, and select the target multimedia platform from multiple multimedia platforms supported by the promotion information delivery platform. In this case, in the embodiment of the present disclosure, the promotion information delivery platform will upload the video material selected by the user to the target multimedia platform at the storage address of the video object material library. Specifically, the promotion information delivery platform can upload the video material selected by the user to the target multimedia platform at the storage address of the video object material library by calling the material upload interface provided by the target multimedia platform.

In the above embodiment, what the promotion information delivery platform uploads to the target multimedia platform is only the storage address of the video material, not the video material itself. In subsequent operations, the target multimedia platform will download the video material from the video object material library according to the storage address. It can be seen that, since the transmission process described in step 208 above only transmits the storage address, the amount of information is very small, so the transmission delay generated by transmitting the storage address will also be very small.

In addition, in the subsequent downloading process of the video material, in the embodiment of the present disclosure, the target multimedia platform directly downloads the video material from the video object material library according to the storage address, which only involves one transmission process. Unlike the traditional video material transmission process, the promotion information delivery platform needs to first download the video material from the video object material library, and then the promotion information delivery platform uploads the downloaded video material to the target multimedia platform. Therefore, the transmission delay of the above video material transmission method will be greatly reduced, and therefore, the traffic cost will also be greatly reduced.

Furthermore, when the target multimedia platform can download video material from the video object material library through a pre-established dedicated line connection, the transmission quality of the video material can be greatly guaranteed, and compared with the way of transmitting video material through the public network, it can also reduce the cost. The traffic cost incurred by transmitting video material.

In some other embodiments of the present disclosure, the above video material transmission method may further include a method of generating a preview image of the video material. Fig. 3 shows a method for generating a video material preview according to an embodiment of the present disclosure. As shown in Figure 3, the above-mentioned method for generating a video material preview may include:

In step 302, after the video material is stored in the video object material library, a preview image of the video material is acquired.

In some embodiments of the present disclosure, the video object material library may provide a service of intercepting image frames. At this time, the promotion information delivery platform may call the image frame interception service of the video object material library to obtain a preview image of the video material returned by the video object material library. Usually, when calling the service of intercepting image frames in the video object material library, the promotion information delivery platform will submit the parameters required for intercepting image frames to the video object material library, and the video object material library will extract the information from the video material according to the above parameters. Capture the image frame and return it to the promotion information delivery platform. In some embodiments, the above parameters may include the video material for which image frames need to be intercepted and the time parameters of the intercepted image frames. In some other embodiments, the above parameters may also include the size of the captured image frame and the like.

In step 304, the preview image of the video material is added to the video list page.

In some embodiments of the present disclosure, the promotion information delivery platform may provide the user with a video list page for displaying a list of video materials that the user has uploaded to the video object material library. Moreover, a preview image of the video material will be displayed on the above video list page, so that the user can visually distinguish different video materials.

In step 306, the video list page is returned to the terminal used by the user.

Embodiments of the present disclosure do not limit the type of terminal used by the user. For example, the above-mentioned terminal may be a computing device such as a mobile terminal, a tablet, and a personal computer.

Through the method for generating the preview image of the video material described above, a video list page including the video material uploaded by the user can be provided to the user. Users can manage uploaded video materials through the video list page.

In some other embodiments of the present disclosure, the video material transmission method may further include: after receiving the storage address of the video material in the video object material library, returning the storage address to the terminal used by the user. In this way, the user can directly preview the uploaded video material through the above storage address.

In some other embodiments of the present disclosure, after the target multimedia platform directly downloads the video material from the video object material library according to the above-mentioned storage address, the target multimedia platform will generate the video identification of the above-mentioned video material. The above video identification of the video material is the video identification of the video material used when the user configures the promotion plan. That is to say, in the embodiment of the present disclosure, if the user needs to use the video material when configuring the promotion plan, the user only needs to transmit the video identification of the video material to the target multimedia platform. In this case, the above video material transmission method may further include: after receiving the video identification of the video material from the target multimedia platform, returning the video identification of the video material to the terminal used by the user. Therefore, the user may directly use the video identifier of the video material to represent the video material when subsequently creating a promotion plan.

Corresponding to the above video material transmission method performed by the promotion information delivery platform, embodiments of the present disclosure also provide a video material transmission method that can be performed by a multimedia platform. Fig. 4 shows the implementation process of the video material transmission method that can be executed by the multimedia platform according to the embodiment of the present disclosure. As shown in Figure 4, the transmission method of the above-mentioned video material may include:

In step 402, the storage address of the video material uploaded by the promotion information delivery platform is received.

In the embodiment of the present disclosure, as mentioned above, the promotion information delivery platform can upload the video material selected by the user to the multimedia platform at the storage address of the video object material library by calling the material upload interface provided by the multimedia platform. In this way, the multimedia platform will receive the storage address of the video material uploaded by the promotion information delivery platform through the material upload interface.

In step 404, the video material is downloaded from the video object material library based on the above storage address.

In the embodiment of the present disclosure, as mentioned above, a direct connection can be established between the multimedia platform and the video object material library, for example, a leased line connection can be established in advance. That is to say, in the embodiment of the present disclosure, the multimedia platform directly downloads the video material from the video object material library based on the storage address, and stores the downloaded video material in the storage space of the target multimedia platform.

Specifically, in the case that the multimedia platform has pre-established a dedicated line connection with the video object material library, the multimedia platform can first convert the storage address of the above-mentioned video material into a dedicated line address; Object material library to download video material. In an embodiment of the present disclosure, the multimedia platform can splice preset characters on the storage address of the above video material according to preset rules to obtain the dedicated line address of the video material, for example, splice the preset characters on the URL address of the above video material. The storage address of the above-mentioned video material can be converted into a dedicated line address by specifying the specified characters.

In step 406, a video identification of the video material is generated.

In step 408, the video identifier of the video material is fed back to the promotion information delivery platform.

In the embodiment of the present disclosure, after the multimedia platform downloads the video material from the video object material library and stores it in its own storage space, it can generate a video identifier for the video material. The above video identification is used to mark the video material used when the user configures the promotion plan. In this way, if the user needs to use a certain video material when configuring the promotion plan, he only needs to pass in the video identifier of the video material to the multimedia platform.

In the above-mentioned embodiment, what the promotion information delivery platform uploads to the target multimedia platform is only the storage address of the video material, not the video material itself, so the amount of information transmitted is very small, and the transmission delay generated by the transmission of the storage address will also be very small. Small.

In the downloading process of the video material, in the embodiment of the present disclosure, the target multimedia platform directly downloads the video material from the video object material library according to the storage address, and only one transmission process is involved. Unlike the traditional video material transmission process, the promotion information delivery platform needs to first download the video material from the video object material library, and then the promotion information delivery platform uploads the downloaded video material to the target multimedia platform. Therefore, the transmission delay of the above video material transmission method will be greatly reduced, and therefore, the traffic cost will also be greatly reduced.

Furthermore, when the target multimedia platform can download video material from the video object material library through a pre-established dedicated line connection, the transmission quality of the video material can be greatly guaranteed, and compared with the way of transmitting video material through the public network, it can also reduce the cost. The traffic cost incurred by transmitting video material.

Fig. 5 shows an application scenario of delivering promotional information on a target multimedia platform through a promotional information delivery platform according to an embodiment of the present disclosure. As shown in FIG. 5 , in step 501 , the user selects a video material and uploads it to the promotion information delivery platform. In step 502, after receiving the video material uploaded by the user, the promotion information delivery platform stores the video material in the video object material library, and obtains the storage address of the video material. In addition, the promotion information delivery platform will also call the image frame interception service of the video object material library to obtain the preview image of the video material returned by the video object material library. In step 503, the promotion information delivery platform adds the preview image of the video material to the video list page, and returns the video list page and the storage address of the video material to the user. In step 504, before creating a promotion plan, the user chooses to upload the video material to the target multimedia platform. In step 505, the promotion information delivery platform calls the material upload interface provided by the target multimedia platform to upload the storage address of the above video material in the video object material database to the target multimedia platform. In step 506, after receiving the storage address of the video material uploaded by the promotion information delivery platform, the above storage address is converted into a dedicated line address, and the video material is directly downloaded from the video object material library through the dedicated line connection based on the dedicated line address. In step 507, the target multimedia platform generates a video identification of the video material, and feeds back the generated video identification of the video material to the promotion information delivery platform. In step 508, after receiving the video identifier of the video material, the promotion information delivery platform feeds back the video identifier of the video material to the user.

Corresponding to the transmission method of the above-mentioned video material, an embodiment of the present disclosure also provides a promotion information delivery platform, the internal structure of which is shown in Figure 6, which may include:

The receiving module 602 is used to receive the video material uploaded by the user;

A storage module 604, configured to store the video material in a video object material library;

Address receiving module 606, configured to receive the storage address of the video material in the video object material library; and

A video material uploading module 608, configured to upload the video material to the target multimedia at the storage address of the video object material library in response to determining that the user selects the video material before creating a promotion plan on the target multimedia platform platform, and the target multimedia platform downloads the video material according to the storage address.

Embodiments of the present disclosure also provide a multimedia platform, the internal structure of which is shown in Figure 7, which may include:

The storage address receiving module 702 is used to receive the storage address of the video material uploaded by the promotion information delivery platform;

A video material download module 704, configured to download the video material from the video object material library based on the storage address of the video material;

A video identifier generating module 706, configured to generate a video identifier of the video material; and a feedback module 708, configured to feed back the video identifier to the promotion information delivery platform.

It should be noted that, for the specific implementation methods of the above modules, reference may be made to the foregoing embodiments, which will not be repeated here.

It can be seen that in the above scheme, only the storage address of the video material is uploaded to the target multimedia platform by the promotion information delivery platform, not the video material itself. Therefore, the amount of information transmitted is very small, and the transmission delay caused by the transmission of the storage address will also be very small. In addition, in the downloading process of the video material, in the embodiment of the present disclosure, the target multimedia platform directly downloads the video material from the video object material library according to the storage address, which only involves one transmission process. Therefore, the transmission delay of the above video material transmission method will be greatly reduced, and therefore, the traffic cost will also be greatly reduced.

Based on the same inventive concept, and corresponding to the methods in any of the above embodiments, the present disclosure also provides an electronic device, including a memory, a processor, and a computer program stored in the memory and operable on the processor, the processor The method described in any one of the above embodiments is realized when the program is executed.

FIG. 8 shows a schematic diagram of a more specific hardware structure of an electronic device provided by this embodiment. The device may include: a processor 1010 , a memory 1020 , an input/output interface 1030 , a communication interface 1040 and a bus 1050 . The processor 1010 , the memory 1020 , the input/output interface 1030 and the communication interface 1040 are connected to each other within the device through the bus 1050 .

The processor 1010 may be implemented by a general-purpose CPU (Central Processing Unit, central processing unit), a microprocessor, an application-specific integrated circuit (Application Specific Integrated Circuit, ASIC), or one or more integrated circuits, and is used to execute related programs to realize the technical solutions provided by the embodiments of this specification.

The memory 1020 can be implemented in the form of ROM (Read Only Memory, read-only memory), RAM (Random Access Memory, random access memory), static storage device, dynamic storage device, and the like. The memory 1020 can store operating systems and other application programs. When implementing the technical solutions provided by the embodiments of this specification through software or firmware, the relevant program codes are stored in the memory 1020 and invoked by the processor 1010 for execution.

The input/output interface 1030 is used to connect the input/output module to realize information input and output. The input/output module can be configured in the device as a component (not shown in the figure), or can be externally connected to the device to provide corresponding functions. The input device may include a keyboard, mouse, touch screen, microphone, various sensors, etc., and the output device may include a display, a speaker, a vibrator, an indicator light, and the like.

The communication interface 1040 is used to connect a communication module (not shown in the figure), so as to realize the communication interaction between the device and other devices. The communication module can realize communication through wired means (such as USB, network cable, etc.), and can also realize communication through wireless means (such as mobile network, WIFI, Bluetooth, etc.).

Bus 1050 includes a path that carries information between the various components of the device (eg, processor 1010, memory 1020, input/output interface 1030, and communication interface 1040).

It should be noted that although the above device only shows the processor 1010, the memory 1020, the input/output interface 1030, the communication interface 1040 and the bus 1050, in the specific implementation process, the device may also include other components. In addition, those skilled in the art can understand that the above-mentioned device may only include components necessary to implement the solutions of the embodiments of this specification, and does not necessarily include all the components shown in the figure.

The electronic device in the above embodiments is used to implement the corresponding video material transmission method in any of the above embodiments, and has the beneficial effects of the corresponding method embodiments, which will not be repeated here.

Based on the same inventive concept, the present disclosure also provides a non-transitory computer-readable storage medium corresponding to the method in any of the above-mentioned embodiments, the non-transitory computer-readable storage medium stores computer instructions, and the computer instructions use To make the computer execute the video material transmission method described in any one of the above embodiments.

The above-mentioned non-transitory computer-readable storage medium may be any available medium or data storage device that can be accessed by a computer, including but not limited to magnetic storage (such as floppy disk, hard disk, magnetic tape, magneto-optical disk (MO), etc.), optical storage (such as CD, DVD, BD, HVD, etc.), and semiconductor memory (such as ROM, EPROM, EEPROM, non-volatile memory (NAND FLASH), solid-state drive (SSD)), etc.

The computer instructions stored in the storage medium of the above embodiments are used to make the computer execute the video material transmission method described in any embodiment of the above exemplary method part, and have the beneficial effects of the corresponding method embodiments, which are not repeated here repeat.

Those skilled in the art know that the embodiments of the present disclosure can be implemented as a system, method or computer program product. Therefore, the present disclosure can be embodied in the form of complete hardware, complete software (including firmware, resident software, microcode, etc.), or a combination of hardware and software, generally referred to herein as "circuit", " module" or "system". Furthermore, in some embodiments, the present disclosure can also be implemented in the form of a computer program product embodied in one or more computer-readable media having computer-readable program code embodied therein.

Any combination of one or more computer readable medium(s) may be utilized. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any combination thereof. More specific examples (non-exhaustive examples) of computer-readable storage media may include, for example, an electrical connection with one or more wires, a portable computer disk, a hard disk, random access memory (RAM), read only memory (ROM) , erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the above. In this document, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, apparatus, or device.

A computer readable signal medium may include a data signal carrying computer readable program code in baseband or as part of a carrier wave. Such propagated data signals may take many forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium, which can send, propagate, or transmit a program for use by or in conjunction with an instruction execution system, apparatus, or device. .

Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Computer program code for carrying out the operations of the present disclosure can be written in one or more programming languages, or combinations thereof, including object-oriented programming languages—such as Java, Smalltalk, C++, and conventional Procedural Programming Language - such as "C" or a similar programming language. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In cases involving a remote computer, the remote computer can be connected to the user computer through any kind of network, including a local area network (LAN) or a wide area network (WAN), or it can be connected to an external computer (such as through the Internet using an Internet service provider). connect).

It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, and these computer program instructions are executed by the computer or other programmable data processing apparatus to produce a flow diagram of the implementation and/or means for the functions/operations specified in the blocks in the block diagrams.

These computer program instructions can also be stored in a computer-readable medium that can cause a computer or other programmable data processing device to operate in a specific manner, so that the instructions stored in the computer-readable medium can generate a program including implementation flowcharts and and/or the product of the instruction device for the function/operation specified in the box in the block diagram.

It is also possible to load computer program instructions onto a computer, other programmable data processing apparatus, or other equipment, so that a series of operational steps are performed on the computer, other programmable data processing apparatus, or other equipment to produce a computer-implemented process, thereby Instructions that enable execution on a computer or other programmable device provide a process for implementing the functions/operations specified in the flowcharts and/or blocks in the block diagrams.

In addition, while operations of the disclosed methods are depicted in the figures in a particular order, there is no requirement or implication that these operations must be performed in that particular order, or that all illustrated operations must be performed, to achieve desirable results. Conversely, the steps depicted in the flowcharts may be performed in an altered order. Additionally or alternatively, certain steps may be omitted, multiple steps may be combined into one step for execution, and/or one step may be decomposed into multiple steps for execution.

The use of the verbs "comprise", "comprise" and their conjugations mentioned in the application documents does not exclude the presence of elements or steps other than those stated in the application documents. The article "a" or "an" preceding an element does not exclude the presence of a plurality of such elements.

Although the spirit and principles of the present disclosure have been described with reference to several specific embodiments, it should be understood that the disclosure is not limited to the specific embodiments disclosed, nor does division of aspects imply that features in these aspects cannot be combined to achieve optimal performance. Benefit, this division is only for the convenience of expression. The present disclosure is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. The scope of the appended claims is to be accorded the broadest interpretation thereby encompassing all such modifications and equivalent structures and functions.

Claims (14)

1. A method of video material transmission, comprising:

receiving a storage address of a video material uploaded by a popularization information delivery platform;

downloading the video material from a video object material library based on the storage address of the video material;

generating a video identification of the video material; and

and feeding the video identification back to the popularization information delivery platform.

2. The method of claim 1, wherein the downloading the video material from a video object material library based on the storage address comprises:

and downloading the video material from the video object material library through a pre-established special line according to the storage address.

3. The method of claim 2, wherein downloading the video material from the video object material library over a pre-established private line according to the storage address comprises:

converting the storage address into a special line address; and

and downloading the video material from the video object material library through a pre-established private line according to the private line address.

4. The method of claim 3, wherein the translating the storage address into a private line address comprises: and splicing preset characters on the storage address to obtain the special line address.

5. A method of video material transmission, comprising:

receiving video materials uploaded by a user;

storing the video material to a video object material library;

receiving a storage address of the video material in the video object material library; and

and in response to determining that the user selects the video material before the target multimedia platform creates the popularization plan, uploading the video material to the target multimedia platform at a storage address of the video object material library, and downloading the video material by the target multimedia platform according to the storage address.

6. The method of claim 5, wherein said uploading the video material to the target multimedia platform at a storage address of the video object material library comprises:

and calling a material uploading interface provided by the target multimedia platform to upload the video material to the target multimedia platform at the storage address of the video object material library.

7. The method of claim 5, further comprising:

after the video materials are stored in the video object material library, invoking a service of the video object material library for intercepting image frames to obtain a preview image of the video materials returned by the video object material library;

Adding the preview of the video material to a video list page; and

and returning the video list page to the terminal used by the user.

8. The method of claim 5, further comprising:

and after receiving the storage address of the video material in the video object material library, returning the address to the terminal used by the user.

9. The method of claim 5, further comprising:

after receiving the video identification of the video material from the target multimedia platform, returning the video identification to the terminal used by the user.

10. A multimedia platform, comprising:

the storage address receiving module is used for receiving the storage address of the video material uploaded by the popularization information delivery platform;

the video material downloading module is used for downloading the video material from a video object material library based on the storage address of the video material;

the video identification generation module is used for generating a video identification of the video material; and

and the feedback module is used for feeding the video identification back to the popularization information delivery platform.

11. A promotional information delivery platform, comprising:

The receiving module is used for receiving the video material uploaded by the user;

the storage module is used for storing the video materials to a video object material library;

the address receiving module is used for receiving the storage address of the video material in the video object material library; and

and the video material uploading module is used for responding to the fact that the user selects the video material before the target multimedia platform creates the popularization plan, uploading the video material to the target multimedia platform at the storage address of the video object material library, and downloading the video material by the target multimedia platform according to the storage address.

12. A computer device, comprising: one or more processors, memory; and one or more programs; wherein the one or more programs are stored in the memory and executed by the one or more processors, the programs including instructions for performing the video material transmission method of any of claims 1 to 9.

13. A non-transitory computer readable storage medium containing a computer program which, when executed by one or more processors, causes the processors to perform the video material transmission method of any one of claims 1 to 9.

14. A computer program product comprising computer program instructions which, when run on a computer, cause the computer to perform the video material transmission method of any one of claims 1 to 9.

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