CN115514588B - Multi-angle SCRM information exchange system - Google Patents

Abstract

The invention discloses a multi-angle SCRM information exchange system, which includes a business client terminal, a SCRM message mass sending module and an information exchange utilization module. The business client terminal is a plurality of user terminals for SCRM information exchange, and the SCRM message mass sending module is used for Customer-centered, the message push API of the third-party platform is connected to perform precise analysis and real-time push of the content. The information exchange and utilization module is based on the multi-angle exchange and utilization of information between multiple users. The business client terminal and SCRM The message mass sending module is connected to the network. The SCRM message mass sending module is electrically connected to the information exchange and utilization module. It uses the multi-angle SCRM information exchange system to label user demand attributes through data content analysis. With the help of big data and artificial intelligence technology, business opportunities Acquisition, training and conversion are all completed by system automation. The present invention has the characteristics of improving marketing timeliness and marketing automation.

Description

Multi-angle SCRM information exchange system

Technical field

The invention relates to the technical field of automated marketing of Internet products, specifically a multi-angle SCRM information exchange system.

Background technique

In the era of digital economy, more and more companies are beginning to use digital technology to carry out marketing business. Traditional CRM systems focus on sales process management and are obviously insufficient in helping companies acquire customers. In this context, the SCRM system emerged as the times require. SCRM is Based on the theory of social customer relationship management, it realizes docking with social media platforms on the basis of traditional CRM systems, interacts with customers through social media, and helps companies carry out social marketing activities.

Marketing activities are indispensable in commercial activities. The existing marketing methods have great existence and development value, but they also have some shortcomings. Although the series of marketing headed by TV advertisements, traditional print media advertisements and website advertisements have wide spread range and timeliness, It is relatively high, but the price is high and requires a certain amount of research on the audience to avoid ineffective delivery. Marketing methods such as telemarketing and leaflet distribution can guide the consumer experience and are low-cost, but have poor accuracy because the receiving People who come here for marketing do not necessarily need this service. Distributing leaflets requires potential customers to participate in person. At the same time, the marketing effect is lagging, which also reflects the main problem of B2B business, that is, the transaction cycle is long, and customer acquisition and new customers cannot immediately promote business transactions. , Therefore, it is necessary to design a multi-angle SCRM information exchange system that improves marketing timeliness and marketing automation.

Contents of the invention

The purpose of the present invention is to provide a multi-angle SCRM information exchange system to solve the problems raised in the above background art.

In order to solve the above technical problems, the present invention provides the following technical solution: a multi-angle SCRM information exchange system, including a business client terminal, a SCRM message group sending module and an information exchange utilization module. The business client terminal is a plurality of user terminals for SCRM information exchange. , the SCRM message group sending module is used to conduct precise analysis and real-time push of content by connecting to the message push API of a third-party platform with the customer as the center. The information exchange and utilization module is based on multi-angle exchange of information between multiple users. Utilize, the business client terminal is connected to the SCRM message mass sending module via a network, and the SCRM message mass sending module is electrically connected to the information exchange utilization module.

According to the above technical solution, the business client terminal includes a user terminal, an administrator terminal and a multi-layer interactive terminal. The user terminal is based on the overall customer group using the system, and the administrator terminal is customized for the system according to the needs of the customer group. The server side of the system module, the multi-layer interactive terminal is an application structure terminal involved in the system that performs data information analysis and interactive output, and the multi-layer interactive terminal is electrically connected to the user terminal and the administrator terminal.

According to the above technical solution, the SCRM message mass sending module includes a docking information operation module, a third-party configuration module, a data cluster module and an application call push module. The docking information operation module is used by administrators to push information to the client and obtain channels. Development settings, the third-party configuration module is an intermediate interactive platform for multi-party information acquisition and production, the data cluster module is used for the multi-cluster structure called when the third-party platform internally processes data, and the application call push module is used for the cluster structure The steps of calling and pushing the data hierarchical structure are performed in between, the docking information operation module is electrically connected to the third-party configuration module, and the data cluster module is electrically connected to the application calling push module;

The docking information operation module includes a parameter QR code sub-module, an activity label sub-module and a message push sub-module. The parameter QR code sub-module is used by administrators to create primary labels and secondary labels through a third-party platform. The parameter QR code scanned by the user, the activity label sub-module is used by the administrator to create user-related activities and activity parameter QR codes, and the message push sub-module is used by the administrator to push messages by viewing activity labels. , the parameter QR code sub-module is electrically connected to the active label sub-module, and the active label sub-module is electrically connected to the message push sub-module.

According to the above technical solution, the information exchange and utilization module includes a data content analysis module, a strategy and management module and a real-time update driver module. The data content analysis module is used for deeper utilization of data and knowledge obtained through monitoring and mining. The policy and management module performs policy changes and mode management between the system and users based on the excavated associated information. The real-time update driver module is used to improve user services and drive updates to product dynamic data in real time based on decision results. The data content analysis module is electrically connected to the strategy and management module, and the strategy and management module is electrically connected to the real-time update driver module.

According to the above technical solution, the multi-angle SCRM information exchange method includes the following steps:

Step S1: Connect to the third-party platform through the management terminal to configure permission sets and development materials;

Step S2: Call the interface to obtain the pre-authorization code, the authorization page jumps to the callback URI, and generates a call token to make related API calls to the official account and mini program;

Step S3: Call the WeChat public account customer service API, create a parameter QR code with active tags, and set up tag list message push;

Step S4: The internal cluster structure of the platform performs interactive calls at the data level;

Step S5: The customer group obtains and receives push messages from the web page and app terminal;

Step S6: Receive data based on push list content and customer groups, and use text mining and machine learning to conduct in-depth analysis of data and content;

Step S7: Use the analysis results and data to dynamically adjust the internal decision-making management of the system to update and improve real-time services for customer groups.

According to the above technical solution, in step S1, the permission set is a set of permissions of one or more interfaces. The mini program or official account administrator authorizes the corresponding permission set to the service provider, and the service provider obtains the permissions contained in the permission set. The calling authority of the interface means configuring it so that it can be called by customer groups. The development data configuration means creating a third-party platform account on the third-party platform, configuring the authorized launch page domain name, authorized event reception configuration, message verification token, and message encryption and decryption. For complex configurations such as Key, add the official account or mini program used for testing to the authorized test list;

In step S7, the multi-angle SCRM information exchange system displays various indicator information in real time based on data generated by customer groups, makes timely strategic adjustments, uses customer-generated content, analyzes product improvements and innovations, and responds quickly to seize market opportunities. Finally, Integrate SCRM strategies and information push in the integrated information exchange system, and react through SCRM strategy decisions to influence the interaction between enterprises and customer groups, forming a multi-angle SCRM closed-loop structure that interacts with multi-party customer groups and continuously optimizes them. .

According to the above technical solution, the step S2 further includes the following steps:

Step S21: The administrator scans the code or accesses the mobile authorization link, calls the interface to obtain the pre-authorization code and prepares the "authorization callback URI", and generates the PC authorization QR code or the mobile authorization link according to the document rules;

Step S22: After confirming the administrator's authorization, the authorization page automatically jumps to the callback URI, and returns the authorization code and expiration time in the URL parameters;

Step S23: After completing the authorization to the third-party platform, call the interface to generate the interface call token and refresh the interface call token, and make relevant API calls to the official account and mini program.

According to the above technical solution, the step S3 further includes the following steps:

Step S31: The administrator logs in to the third-party backend management system and creates a tag list corresponding to the first-level tags and a second-level tag corresponding to the progressive QR code list;

Step S32: Based on the calibrated customer group tags, the system backend management selects a QR code data table of the same type as the QR code, calls and generates the services and files that need to be tagged, and parses and outputs the corresponding services;

Step S33: Create an event using dual labels, select the already created event name to generate a QR code with event parameters for users to scan;

Step S34: Check the created activity tags, select the specified activity tag to create a message push content list, and push messages according to the list.

According to the above technical solution, the step S4 further includes the following steps:

Step S41: The internal cluster structures of the platform from the PC side and the APP side perform interactive calls at the data level, and use a unified domain name to access the service cluster and API association cluster and the reading cluster that calls the API;

Step S42: The API association cluster obtains services from the service registration center cluster, and the service data clusters progress to the customer service, business opportunity and basic service clusters through the web service cluster, external service cluster and image service cluster;

Step S43: Use the database cluster to call the application server, obtain service data information from the main server and the slave server, and return the hierarchy to the user access terminal that obtains and receives push messages from web pages and app terminals.

According to the above technical solution, the step S6 further includes the following steps:

Step S61: Use the push list content stored in the background management record to conduct content text mining, accurately locate potential users in need through automatic labeling, and mine the topic direction after the activity label;

Step S62: Receive data from customer groups, use clustering to search for latent variables and hidden structures in the data, and perform unsupervised learning iterative analysis.

Compared with the existing technology, the beneficial effects achieved by the present invention are: the present invention is provided with a business client terminal, a SCRM message group sending module and an information exchange utilization module, and utilizes a multi-angle SCRM information exchange system to accurately locate potential customers in need. Users can label user demand attributes through data content analysis to meet personalized customization needs, improve the matching between the system and user needs, and simultaneously combine modular deployment methods to achieve maximum benefits at the minimum cost. In each module Under the premise of data interoperability, data security is also fully guaranteed, so that work that originally required manual processing can now be completed automatically by the system. With the help of big data and artificial intelligence technology, business opportunity acquisition, training and conversion are made more intelligent and efficient, greatly Improve the efficiency of business opportunities and customer acquisition.

Description of the drawings

The drawings are used to provide a further understanding of the present invention and constitute a part of the specification. They are used to explain the present invention together with the embodiments of the present invention and do not constitute a limitation of the present invention. In the attached picture:

Figure 1 is a schematic diagram of the system module composition of the present invention.

Detailed ways

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some of the embodiments of the present invention, rather than all the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts fall within the scope of protection of the present invention.

Please refer to Figure 1. The present invention provides a technical solution: a multi-angle SCRM information exchange system, including a business client terminal, a SCRM message mass sending module and an information exchange utilization module. The business client terminal is a plurality of user terminals for SCRM information exchange. SCRM message mass sending The module is used to conduct precise analysis and real-time push of content by connecting to the message push API of third-party platforms in a customer-centered manner. The information exchange and utilization module is based on the multi-angle exchange and utilization of information between multiple users. Business client terminals and SCRM messages The mass sending module is connected to the network, and the SCRM message mass sending module is electrically connected to the information exchange utilization module. It uses the multi-angle SCRM information exchange system to accurately locate potential users with needs, and labels user demand attributes through data content analysis to meet personalized customization needs. Improve the matching between the system and user needs, and simultaneously combine modular deployment methods to achieve maximum benefits at the minimum cost. Under the premise of data interoperability between modules, data security is also fully guaranteed, making it possible to manually process data that originally required manual processing. All work can now be completed automatically by the system. With the help of big data and artificial intelligence technology, business opportunity acquisition, training and conversion are made more intelligent and efficient, greatly improving the efficiency of business opportunity customer acquisition.

The business client terminal includes the user terminal, the administrator terminal and the multi-layer interactive terminal. The user terminal is based on the overall customer group using the system. The administrator terminal is the server side of the system that customizes system modules according to the needs of the customer group. The multi-layer interactive terminal is The system involves an application structure terminal that performs data information analysis and interactive output. The multi-layer interactive terminal is electrically connected to the user terminal and the administrator terminal. The multi-angle SCRM information exchange system is a push system based on public account fans, and is connected to the WeChat third-party platform. The message push API provides real-time message notification. The push content can be text, pictures, graphics, message templates, and mini program cards.

The SCRM message mass sending module includes a docking information operation module, a third-party configuration module, a data cluster module and an application call push module. The docking information operation module is used by administrators to develop and set up client push information and acquisition channels. The third-party configuration module is used for An intermediate interactive platform for multi-party information acquisition and production. The data cluster module is used to call the multi-cluster structure when processing data within the third-party platform. The application call push module is used to call and push the data hierarchical structure between cluster structures. It is connected to the information operation module. It is electrically connected to the third-party configuration module, and the data cluster module is electrically connected to the application call push module;

The docking information operation module includes a parameter QR code sub-module, an activity label sub-module and a message push sub-module. The parameter QR code sub-module is used by administrators to create first-level labels and second-level labels through a third-party platform to generate parameters for users to scan. Digital QR code, the activity label sub-module is used by administrators to create user-related activities and activity parameter QR codes, the message push sub-module is used by administrators to push messages by viewing activity labels, and the parameter QR code sub-module is used with The active label sub-module is electrically connected to the message push sub-module.

The information exchange and utilization module includes a data content analysis module, a strategy and management module and a real-time update driver module. The data content analysis module is used for deeper utilization based on the data and knowledge obtained through monitoring and mining. The strategy and management module is based on the excavated associations. Information carries out policy changes and model management between the system and users. The real-time update driver module is used to improve user services and real-time driver updates of product dynamic data based on decision-making results. The data content analysis module is electrically connected to the strategy and management module. The strategy It is electrically connected to the management module and the real-time update driver module.

The multi-angle SCRM information exchange method includes the following steps:

Step S1: Connect to the third-party platform through the management terminal to configure permission sets and development materials;

Step S2: Call the interface to obtain the pre-authorization code, the authorization page jumps to the callback URI, generates a call token to make related API calls to the public account and mini program, returns the authorization code and expiration time in the URL parameters, and the API is programmed for the application Interface is mainly used to connect communication methods or functions between components;

Step S3: Call the WeChat public account customer service API, create a parameter QR code with activity tags, set the label list message push, and call the WeChat public account WeChat customer service API through the public account appid and refresh token;

Step S4: The internal cluster structure of the platform performs interactive calls at the data level;

Step S5: The customer group obtains and receives push messages from the web page and app terminal;

Step S6: Receive data based on push list content and customer groups, and use text mining and machine learning to conduct in-depth analysis of data and content;

Step S7: Use the analysis results and data to dynamically adjust the internal decision-making management of the system to update and improve real-time services for customer groups.

In step S1, the permission set is a set of permissions for one or more interfaces. The administrator of the mini program or official account authorizes the corresponding permission set to the service provider, and the service provider obtains the calling permission for the interfaces included in the permission set, that is, for It performs configurations that can be called by customer groups. The development data configuration is to create a third-party platform account on the third-party platform, configure the authorized launch page domain name, authorized event reception configuration, message verification Token, message encryption and decryption Key and other complex configurations. The official account or mini program used for testing is added to the authorized testing list;

In step S7, the multi-angle SCRM information exchange system displays various indicator information in real time based on data generated by customer groups, makes timely strategic adjustments, uses customer-generated content, analyzes product improvements and innovations to quickly respond to seize market opportunities, and finally integrates The SCRM strategy and information push in the information exchange system react through SCRM strategy decisions to influence the interaction between the enterprise and the customer group, forming a multi-angle SCRM information exchange system and the mutual influence between the multi-party customer groups and the continuously optimized SCRM closed-loop structure. Customers Groups obtain real-time updated information and push information through third-party platforms. The system uses hidden dynamic data brought by customer groups to drive improvements in internal decision-making and improve service efficiency, achieving a closed-loop information exchange system that continuously improves services and products.

Step S2 further includes the following steps:

Step S21: The administrator scans the code or accesses the mobile authorization link, calls the interface to obtain the pre-authorization code and prepares the "authorization callback URI", and generates the PC-side authorization QR code or the mobile-side authorization link according to the document rules. The pre-authorization code is the The necessary information for third-party platforms to implement authorized hosting. The validity period of each pre-authorization code is limited, and a token needs to be obtained before it can be called;

Step S22: After confirming the administrator's authorization, the authorization page automatically jumps to the callback URI, and returns the authorization code and expiration time in the URL parameters. When the third-party platform account has not been released to the entire network, the official account or mini program to be used for testing needs to be Add the "Authorized Testing Official Accounts or Mini Programs List" of third-party platform development materials;

Step S23: After completing the authorization to the third-party platform, call the interface to generate the interface call token and refresh the interface call token, and make relevant API calls for the official account and mini program. When the official account or mini program interface call token expires, you can Use the refresh token to obtain a new interface call token.

Step S3 further includes the following steps:

Step S31: The administrator logs in to the third-party backend management system and creates a tag list corresponding to the first-level tag and a second-level tag corresponding to the progressive QR code list. After the user scans the generated QR code, the management backend obtains whether to follow the third-level tag. Data information from third-party platforms is used to label customer groups based on whether they pay attention to the results;

Step S32: Based on the calibrated customer group tags, the system backend management selects a QR code data table of the same type as the QR code, calls and generates the services and files that need to be tagged, and parses and outputs the corresponding services;

Step S33: Create an event using dual labels, select the already created event name to generate a QR code with event parameters for users to scan;

Step S34: Check the created activity tags, select the specified activity tag to create a message push content list, and push messages according to the list.

Step S4 further includes the following steps:

Step S41: The internal cluster structures of the platform from the PC side and the APP side perform interactive calls at the data level, and use a unified domain name to access the service cluster and API association cluster and the reading cluster that calls the API;

Step S42: The API association cluster obtains services from the service registration center cluster, and the service data clusters progress to the customer service, business opportunity and basic service clusters through the web service cluster, external service cluster and picture service cluster;

Step S43: Use the database cluster to call the application server, obtain service data information from the main server and the slave server, and return the hierarchy to the user access terminal that obtains and receives push messages from web pages and app terminals.

Step S6 further includes the following steps:

Step S61: Use the content of the push list stored in the background management record to conduct content text mining, accurately locate potential users in need through automatic labeling, mine the topic direction after the activity label, and automatically label it in the Jujia Interactive SCRM system The following customers not only make it easier for business personnel to follow up in a targeted manner, but also reflect the general theme direction corresponding to the entire activity tag through content subjects that are interested in the intended customer group, improving the accuracy and coverage of the system's business;

Step S62: Based on the customer group receiving data, clustering is used to search for potential variables and hidden structures in the data, and unsupervised learning iterative analysis is performed. On the premise of data interoperability in each module, machine learning technology is used to obtain business opportunities, train and Conversion is more intelligent and efficient, greatly improving the efficiency of business opportunities and customer acquisition.

It should be noted that in this article, relational terms such as first and second are only used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply that these entities or operations are mutually exclusive. any such actual relationship or sequence exists between them. Furthermore, the terms "comprises," "comprises," or any other variations thereof are intended to cover a non-exclusive inclusion such that a process, method, article, or apparatus that includes a list of elements includes not only those elements, but also those not expressly listed other elements, or elements inherent to the process, method, article or equipment.

Finally, it should be noted that the above are only preferred embodiments of the present invention and are not intended to limit the present invention. Although the present invention has been described in detail with reference to the foregoing embodiments, for those skilled in the art, it is still The technical solutions described in the foregoing embodiments may be modified, or some of the technical features may be equivalently replaced. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and principles of the present invention shall be included in the protection scope of the present invention.

Claims (6)

1. The multi-angle SCRM information exchange method is applied to a multi-angle SCRM information exchange system and comprises a service client terminal, an SCRM message mass-sending module and an information exchange utilization module, and is characterized in that: the service client terminals are a plurality of using main body terminals for SCRM information exchange, the SCRM message mass-sending module is used for carrying out accurate analysis and real-time pushing on contents by taking a client as a center and butting a message pushing API of a third-party platform, the information exchange utilization module is used for carrying out multi-angle exchange utilization of information based on the multi-using main bodies, the service client terminals are connected with the SCRM message mass-sending module through a network, and the SCRM message mass-sending module is electrically connected with the information exchange utilization module;

the business client terminal comprises a user terminal, an administrator terminal and a multi-layer interaction terminal, wherein the user terminal is an integral client group based on the use of the system, the administrator terminal is a service terminal of a system module customized for the client group demand of the system, the multi-layer interaction terminal is an application structure terminal involved in the system and used for carrying out data information analysis and interaction output, and the multi-layer interaction terminal is electrically connected with the user terminal and the administrator terminal;

the SCRM message mass-sending module comprises a butt-joint information operation module, a third party configuration module, a data cluster module and an application calling pushing module, wherein the butt-joint information operation module is used for an administrator to carry out development setting of user side pushing information and acquisition channels, the third party configuration module is an intermediate interaction platform for multi-party information acquisition and production, the data cluster module is used for a multi-cluster structure called when the data is processed in the third party platform, the application calling pushing module is used for carrying out calling and pushing steps of a data hierarchy structure among the cluster structures, the butt-joint information operation module is electrically connected with the third party configuration module, and the data cluster module is electrically connected with the application calling pushing module;

the docking information operation module comprises a parameter two-dimensional sub-module, an activity label sub-module and a message pushing sub-module, wherein the parameter two-dimensional sub-module is used for an administrator to create a primary label and a secondary label through a third party platform to generate a parameter two-dimensional code for a user to scan, the activity label sub-module is used for the administrator to create an activity and activity parameter two-dimensional code related to the user, the message pushing sub-module is used for the administrator to push a message by checking the activity label, the parameter two-dimensional sub-module is electrically connected with the activity label sub-module, and the activity label sub-module is electrically connected with the message pushing sub-module;

the information exchange utilization module comprises a data content analysis module, a strategy and management module and a real-time update driving module, wherein the data content analysis module is used for carrying out deeper utilization according to data and knowledge obtained through monitoring and mining, the strategy and management module is used for carrying out strategy change and mode management between a system and a user according to the mined associated information, the real-time update driving module is used for promoting user service and carrying out real-time driving update on dynamic data of a product according to a decision result, the data content analysis module is electrically connected with the strategy and management module, and the strategy and management module is electrically connected with the real-time update driving module;

the multi-angle SCRM information exchange method based on the operation of the multi-angle SCRM information exchange system comprises the following steps:

step S1: the management terminal is abutted to a third party platform to perform authority set and development data configuration;

step S2: the calling interface acquires a pre-authorization code, and an authorization page jumps into a callback URI to generate a calling token for public number and related API call of an applet;

step S3: calling a WeChat public number customer service API, creating a parameter two-dimensional code with an activity label, and setting a label list message for pushing;

step S4: the internal cluster structure of the platform performs interactive calling of a data level;

step S5: the client group obtains and receives the push message from the webpage and the app terminal;

step S6: receiving data according to the push list content and the client group, and performing deep analysis of the data and the content by utilizing text mining and machine learning;

step S7: and utilizing analysis results and data to dynamically adjust internal decision management of the system to update and promote the real-time service oriented to the customer group.

2. The multi-angle SCRM information exchange method of claim 1, wherein: in the step S1, the authority set is a set of authorities of one or more interfaces, the applet or the public number administrator grants the corresponding authority set to the server, and the server obtains the calling authority of the interface included in the authority set, namely, the server performs configuration which can be called by a client group, the development data configuration is that a third party platform account is created on a third party platform, an authorized initiation page domain name is configured, an authorized event receiving configuration, a message checking Token and a message encrypting and decrypting Key complex configuration are configured, and a public number or an applet to be tested is added into an authorized test list;

in step S7, the multi-angle SCRM information exchange system displays various index information in real time according to the data generated by the customer groups, performs policy adjustment in time, uses the customer generated content to analyze product improvement and innovation, so as to quickly respond to the market opportunity, and finally integrates the SCRM policy and information push in the integrated information exchange system, and performs a reaction effect to affect the interaction between the enterprise and the customer groups through the SCRM policy decision, so as to form an SCRM closed-loop structure with the interaction and continuous optimization between the multi-angle SCRM information exchange system and the multiparty customer groups.

3. The multi-angle SCRM information exchange method according to claim 2, wherein: the step S2 further comprises the steps of:

step S21: an administrator obtains a pre-authorization code and prepares an authorization callback URI by scanning the code or accessing an authorization link of the mobile terminal, and generates an authorization two-dimensional code of the PC terminal or the authorization link of the mobile terminal according to document rules;

step S22: after confirming the authorization of the administrator, the authorization page automatically jumps into the callback URI, and returns the feedback weight and expiration time in the URL parameter;

step S23: after the authorization to the third party platform is completed, the calling interface generates an interface calling token and a refreshing interface calling token, and related API calling of public numbers and applets is carried out.

4. The multi-angle SCRM information exchange method of claim 3, wherein: the step S3 further includes the steps of:

step S31: an administrator logs in a third-party background management system and creates a label list corresponding to the primary label and a secondary label corresponding to the progressive two-dimensional code list;

step S32: the system background management selects a two-dimensional code data table of the same type of the two-dimensional code according to the calibrated customer group labels, calls and generates service and file to be labeled, and analyzes and outputs corresponding service;

step S33: creating an activity by using the double labels, and selecting the created activity name to generate an activity two-dimensional code with a parameter for a user to scan;

step S34: and checking the created active tag, selecting the appointed active tag to create a message pushing content list, and pushing the message according to the list.

5. The multi-angle SCRM information exchange method of claim 4, wherein: the step S4 further includes the steps of:

step S41: the platform internal cluster structures from the PC end and the APP end perform interactive calling of a data level so as to unify a domain name access service cluster, an API association cluster and a reading cluster for calling the API;

step S42: the API association cluster acquires services from the service registration center cluster, and service data clusters are forwarded to customer service, business machine and basic service clusters through web service clusters, external service clusters and picture service clusters;

step S43: and calling an application server by using the database cluster, acquiring service data information from the main server and the auxiliary server, and returning the hierarchy to a user access terminal for acquiring and receiving the push message from the webpage and the app terminal.

6. The multi-angle SCRM information exchange method of claim 5, wherein: the step S6 further includes the steps of:

step S61: content text mining is carried out by utilizing the push list content stored in the background management record, potential users with requirements are accurately positioned after automatic labeling is carried out, and the topic direction after active labeling is mined;

step S62: and aiming at the client group receiving data, searching potential variables and hidden structures in the data by utilizing the clusters, and performing unsupervised learning iterative analysis.