CN115203519A - Information pushing method and device and computer storage medium - Google Patents

Abstract

The application discloses an information pushing method, an information pushing device and a computer storage medium, wherein the information pushing method comprises the following steps: acquiring preference information of a user; acquiring the position information of the user; acquiring interest point information matched with the preference information based on the position information; wherein the point of interest information comprises location and activity information; and presenting the interest point information. According to the information pushing method and device and the computer storage medium, the point of interest information matched with the preference of the user is actively pushed to the user according to the position information of the user, the accuracy and pertinence of information pushing are improved, and the user experience is improved.

Description

Information push method, device and computer storage medium

technical field

The present application relates to the technical field of information processing, and in particular, to an information push method, device and computer storage medium.

Background technique

With the continuous strengthening of business competition, in order to increase the turnover, the majority of merchants need to often release some commodity preferential information to customers to attract customers to come to consume. In the related art, a common method of pushing commodity discount information includes pushing promotional advertisements to users through devices such as smart phones and TVs. For example, supermarkets regularly send members' day commodity promotion information to users. However, the above information push methods have problems such as poor targeting.

SUMMARY OF THE INVENTION

An object of the present invention is to provide an information push method, device and computer storage medium, the advantages of which are that the point of interest information matching the user's preference can be actively pushed to the user according to the user's location information, thereby improving the accuracy of information push and targeted, and improve the user experience.

Another object of the present invention is to provide an information push method, device and computer storage medium, the advantages of which are that the location information that the user is about to pass through or arrive at can be obtained according to the user's historical path and/or schedule, so as to actively send information to the user based on the above location information. The user pushes point-of-interest information matching the user's preference, which further improves the user experience.

Another object of the present invention is to provide an information push method, device and computer storage medium, the advantages of which are that the push can be performed according to whether the user has time to participate in the corresponding activity, which can reduce unnecessary information push.

Another object of the present invention is to provide an information push method, device and computer storage medium, the advantages of which are that the activity identifier corresponding to the point of interest is presented through the head-up display, so that the user can trigger the target of the activity information corresponding to the point of interest operation to further improve the user experience.

Another object of the present invention is to provide an information push method, device and computer storage medium, the advantages of which are that the user can easily respond to the activity and participate in the driving process, thereby enriching the user's social experience in the driving process.

Other advantages and features of the invention will be fully realized from the following detailed description and may be realized by means of the instrumentalities and combinations particularly pointed out in the appended claims.

According to an invention of the present invention, an information push method of the present invention that can achieve the foregoing object and other objects and advantages, the information push method includes the following steps:

Obtain user preference information;

obtain the location information of the user;

Based on the location information, obtain point-of-interest information that matches the preference information; wherein the point-of-interest information includes location and activity information; and

The point of interest information is presented.

According to an embodiment of the present invention, the acquiring the location information of the user includes the following steps:

obtain the user's historical path and/or schedule;

Based on the historical path and/or the schedule, the location information of the user is acquired.

According to an embodiment of the present invention, the activity information further includes an activity validity period; before presenting the POI information, the following steps are further included:

Based on the historical path and/or the schedule, determine whether the user will pass the location corresponding to the POI information within the validity period of the activity and has time to participate in the activity corresponding to the POI information;

The step of presenting the point of interest information is performed when it is determined that the user will pass through the place corresponding to the point of interest information within the validity period of the activity and has time to participate in the activity corresponding to the point of interest information.

According to an embodiment of the present invention, the activity information includes an activity identifier, and the presenting the point-of-interest information includes at least one of the following manners:

Displaying the activity marker at the windshield of the vehicle through a head-up display, wherein the activity marker is used to trigger a target operation of the user with respect to the activity information; and

The activity logo is displayed on a navigation map.

According to an embodiment of the present invention, after the presenting the POI information, the following steps are further included:

In response to the vehicle traveling to the activity marker, triggering the target operation of the user with respect to the activity information; or,

In response to a click instruction on the activity identifier, the user's target operation on the activity information is triggered.

Correspondingly, the present invention provides an information pushing device for executing the above method, comprising at least one display configured to display information; and at least one processor communicatively connected to the at least one display, the at least one processor, is configured to: acquire preference information of a user; acquire location information of the user; acquire point of interest information matching the preference information based on the location information; wherein the point of interest information includes location and activity information; and defining an operation to be performed by the display based on presenting the point of interest information.

Correspondingly, the present invention provides a computer storage medium, wherein the computer storage medium stores a computer program, and when the computer program is executed by a processor, the steps of the above-mentioned information pushing method are implemented.

Description of drawings

1 is a schematic diagram of an application environment of an information push method provided by an embodiment of the present application;

FIG. 2 is a schematic flowchart of a method for pushing information according to an embodiment of the present application;

3 is a schematic diagram of a navigation interface provided by an embodiment of the present application;

FIG. 4 is an interactive schematic diagram of an information push method provided by an embodiment of the present application;

FIG. 5 is a schematic structural diagram of an information pushing apparatus provided by an embodiment of the present application.

Detailed ways

Exemplary embodiments will be described in detail herein, examples of which are illustrated in the accompanying drawings. Where the following description refers to the drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the illustrative examples below are not intended to represent all implementations consistent with this application. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present application as recited in the appended claims.

It should be noted that, herein, the terms "comprising", "comprising" or any other variation thereof are intended to encompass non-exclusive inclusion, such that a process, method, article or device comprising a series of elements includes not only those elements, It also includes other elements not expressly listed or inherent to such a process, method, article or apparatus. Without further limitation, an element defined by the phrase "comprises a..." does not preclude the presence of additional identical elements in the process, method, article, or device that includes the element, and further, different implementations of the present application Components, features and elements with the same names in the examples may have the same meaning or may have different meanings, and their specific meanings need to be determined by their explanations in this specific embodiment or further combined with the context in this specific embodiment.

It should be understood that although the terms first, second, third, etc. may be used herein to describe various information, such information should not be limited by these terms. These terms are only used to distinguish the same type of information from each other. For example, first information may also be referred to as second information, and similarly, second information may also be referred to as first information, without departing from the scope of this document. The word "if" as used herein can be interpreted as "at the time of" or "when" or "in response to determining", depending on the context. Also, as used herein, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context dictates otherwise. It should be further understood that the terms "comprising", "comprising" indicate the presence of stated features, steps, operations, elements, components, items, kinds, and/or groups, but do not exclude one or more other features, steps, operations, The existence, appearance or addition of elements, assemblies, items, categories, and/or groups. The terms "or" and "and/or" as used herein are to be construed to be inclusive or to mean any one or any combination. Thus, "A, B or C" or "A, B and/or C" means "any of the following: A; B; C; A and B; A and C; B and C; A, B and C" . Exceptions to this definition arise only when combinations of elements, functions, steps, or operations are inherently mutually exclusive in some way.

It should be understood that, although the steps in the flowcharts in the embodiments of the present application are displayed in sequence according to the arrows, these steps are not necessarily executed in the sequence indicated by the arrows. Unless explicitly stated herein, the execution of these steps is not strictly limited to the order and may be performed in other orders. Moreover, at least a part of the steps in the figure may include multiple sub-steps or multiple stages. These sub-steps or stages are not necessarily executed at the same time, but may be executed at different times, and the execution order is not necessarily sequential. Instead, it may be performed in turn or alternately with other steps or at least a portion of sub-steps or stages of other steps.

It should be noted that, in this article, step codes such as S101 and S102 are used, the purpose of which is to express the corresponding content more clearly and briefly, and does not constitute a substantial restriction on the order. Those skilled in the art may S102 will be executed first and then S101, etc., but these should all fall within the protection scope of this application.

It should be understood that the specific embodiments described herein are only used to explain the present application, but not to limit the present application.

In the following description, suffixes such as "module", "component" or "unit" used to represent elements are used only to facilitate the description of the present application, and have no specific meaning per se. Thus, "module", "component" or "unit" may be used interchangeably.

FIG. 1 is a schematic diagram of an application environment of an information push method provided by an embodiment of the present invention. The information push method can be applied to a server and an electronic device (such as a car machine, a mobile terminal, a wearable device, etc.). In this embodiment, a car machine is used. Sending the location of the vehicle to the server, taking the server pushing POI information to the vehicle machine as an example, assuming that the vehicle owner controls the vehicle 11 to drive according to the navigation route when the navigation is turned on, the vehicle machine 12 sends the vehicle 11 to the vehicle 11 in real time, irregularly or periodically. The current location of the vehicle is sent to the server 13, and the server 13 determines the point of interest information that matches the preference information of the user of the vehicle 12 and the current location based on the acquired information of different points of interest, and then sends the point of interest information to the The vehicle machine 12 sends the information on the points of interest to be output by the vehicle machine 12, so as to actively push the information of the nearby points of interest to the user according to the position of the vehicle, so that the user can obtain targeted service push in the process of driving the vehicle, improving the information The accuracy and pertinence of the push, and improve the user experience. It should be noted that the vehicle machine 12 can also separately acquire and display POI information matching the user's preference information and the current location of the vehicle machine 12 . It should be noted that a communication connection between the vehicle machine 12 and the server 13 may be established through a wireless network such as a 4G network, a 5G network, and the like.

Referring to FIG. 2, an information push method is provided in an embodiment of the present application, and the information push method can be performed by an information push device provided in an embodiment of the present application, and the information push device can be implemented by software and/or hardware. To implement, the information pushing device may specifically be the server 13 or the vehicle 12 in FIG. 1 , and the information pushing method provided in this embodiment includes the following steps:

Step S101: obtaining preference information of the user;

The execution subject of the information push method provided in this embodiment may be an electronic device or a server, and the electronic device may obtain the preference information of the user by directly obtaining the preference information based on the user's input, or by sending the preference information to the server to obtain the preference information. request to receive the user's preference information returned by the server based on the preference acquisition request. Here, the user's preference information is used to represent the things that the user is interested in, including but not limited to likes to eat Hunan cuisine, like to go to the supermarket, like to watch dramas, like food, like music, like traveling, like singers or actors, etc. The user's preference information can be obtained by analyzing the user's historical consumption data, historical shopping data, historical ticketing data, historical navigation data, historical collection data, etc. Optionally, the obtaining the user's preference information may include: obtaining historical usage data of at least one preset application by the user; and performing preference analysis on the user according to the historical usage data to obtain the user's preference information. Wherein, the preset application can be set according to the actual situation, for example, it can be a navigation application, a music application, a social application, a payment application, a review application, etc., and the acquisition of the user's historical usage data of at least one preset application can be Specifically, the login account corresponding to the at least one preset application by the user is acquired, and historical usage data of the at least one preset application by the user is acquired according to the login account corresponding to the at least one preset application. Understandably, under the condition of obtaining the user's consent and/or complying with local laws and regulations, for a login account corresponding to a preset application, the user's account for the login account can be read from the background corresponding to the preset application according to the login account. Preset historical usage data for apps. For example, according to the user's payment account, the classification data of their payment products, such as the purchase of movie tickets, attraction tickets, restaurant scanning payment and other classified data, are obtained, and then it is analyzed whether the user has preference information such as watching movies, traveling, or food. Or, obtain common navigation destinations and corresponding attributes based on the user's account, analyze whether the user often goes to a certain type of restaurant, cinema, or exhibition hall, etc., and then determine whether the user likes to eat Hunan or Sichuan cuisine, likes to watch movies, and likes to watch exhibitions. and other preference information. It should be noted that preference analysis may be performed on the historical usage data of one preset application to obtain the user's preference information, or the preference may be combined with the historical usage data of two or more preset applications. analysis to obtain the user's preference information.

Step S102: obtaining the location information of the user;

It should be noted that the location information of the user may be the current location information of the user, or the location information that the user will pass through or arrive at. The location information may specifically be a certain road information, a certain geographic latitude and longitude information, or a certain location identification. Wherein, when the execution body of the information push method provided in this embodiment is a server, the server may acquire the location information of the user by sending a location acquisition request to the electronic device to receive the information returned by the electronic device based on the location acquisition request. User's location information. In one embodiment, the acquiring the location information of the user may include the following steps: acquiring a historical path and/or schedule of the user; acquiring the historical path and/or the schedule based on the historical path and/or the schedule. User's location information. Among them, the historical path of the user refers to the path in which the number of times the user passes by within the same time period within the preset period is greater than the preset times threshold, for example, the number of times the user passes by more than 3 times within the same time period within a week or month The path may specifically be the user's historical work or get off work path, historical travel path, etc., and the location information that the user will pass through can be obtained according to the user's historical path. For example, suppose the user's historical commute route is: home, the first road, the second road, the third road, and the company. If the user's current location is on the first road and is heading to the company, the user's historical commute route can be obtained. The roads that the user will pass are the second road and the third road. According to the user's schedule, the location information that the user will pass through or arrive at can be known. For example, if the user's schedule shows "Business trip to Beijing on April 1", it can be known that the user was in a location on April 1. Beijing. In this way, the location that the user is about to pass or arrive at is obtained according to the user's historical path and/or schedule, so as to actively push the point-of-interest information matching the user's preference to the user based on the above-mentioned location, further improving the accuracy of information pushing, And further improve the user experience.

Step S103: Based on the location information, obtain POI information that matches the preference information; wherein, the POI information includes location and activity information;

Specifically, the acquired information of different points of interest may be searched based on the location information to obtain information of points of interest matching the location information, and the information of points of interest that matches the location information may be searched according to the preference information to obtain information of points of interest that match the location information. point of interest information that matches the above preference information. Wherein, when the information push method provided in this embodiment is performed by an electronic device, the electronic device may send a request for location information and POI information to the server, so as to receive POI information matching the preference information from the server.

It should be noted that the activity information is used to indicate the information related to the current or upcoming activities of the point of interest, such as information such as discounts, promotions, and coupon delivery. The activity type corresponding to the activity information may be an online activity, for example, it may be an online lecture, an online concert, an online exchange meeting for riders in a certain city, or an online registration for a smart market, etc. It is an offline event, such as an offline sports check-in event, book signing event, etc. In addition, the POI information may also include the name of the POI, so as to facilitate identification and search. Understandably, merchants with different POIs can first use mobile terminals or fixed terminals to publish their POI information, such as supermarket discount promotion information, movie theater discount information, restaurant coupon information, and so on. Since there may be multiple POI information near the location information, it is necessary to acquire POI information matching the preference information according to the user's preference information. For example, assuming that the user's preference information includes liking Hunan cuisine, and the location information includes Sichuan cuisine restaurant coupon information, Hunan cuisine restaurant discount coupon information, and Northeast cuisine restaurant discount coupon information, the Hunan cuisine restaurant coupon information can be determined to be the same as the point of interest information that matches the user's preference information.

Step S104: Present the POI information.

Understandably, the vehicle may output the target POI information through a voice output device such as a speaker, or a display output device such as a display, so that the user can obtain the POI information in time. When the execution body of the information push method provided in this embodiment is a server, presenting the POI information may be that the server sends the POI information to an electronic device, so as to present the POI information through the electronic device. In one embodiment, the activity information includes an activity logo, and the presenting the point of interest information includes at least one of the following manners: displaying the activity logo at the windshield of the vehicle through a head-up display, wherein, The activity identifier is used to trigger a target operation of the user with respect to the activity information; and the activity identifier is displayed on a navigation map. Here, the activity identifier may be an identifier such as a coupon or an arrow, and the target operation may be an operation such as receiving, saving, or responding. In this embodiment, the target operation includes generating a schedule reminder event according to the point of interest information, Take adding the schedule reminder event to the schedule as an example. For example, assuming that the coupon corresponding to the activity information of the point of interest is a coupon issued by a store on the left side of the road, when the information of the road ahead is displayed in VR at the windshield of the vehicle through the head-up display, the interest can be The coupon corresponding to the activity information of the point of interest is displayed at a position available for vehicles in front of the store on the left side of the road, so that when the vehicle reaches the position where the coupon corresponding to the activity information of the point of interest is displayed, the The schedule reminder event of the point of interest information is added to the schedule without the user's manual operation, thereby improving driving safety. Of course, the activity identifier of the point of interest can also be directly displayed on the navigation map, so that the user can directly operate the activity identifier of the point of interest by clicking or the like, thereby triggering the target operation for the activity information of the point of interest. In this way, the POI information can be flexibly presented in various ways, which further improves the user experience.

To sum up, in the information push method provided by the above embodiment, the information on the points of interest that matches the user's preference is actively pushed to the user according to the user's location information, which improves the accuracy and pertinence of the information push and improves the user experience. .

In one embodiment, the presenting the POI information may include the following steps:

obtaining a degree of matching between the point of interest information and the preference information; and

A prompting manner corresponding to the matching degree is determined, so that the POI information is presented by using the prompting manner corresponding to the matching degree.

Understandably, the higher the degree of matching between the POI information and the preference information, it means that the user may prefer the POI information. In this case, a relatively prominent and conspicuous prompt can be used to present it. For the point-of-interest information, for example, the point-of-interest information is presented in a prompt manner such as large font size, and/or color, and/or flashing, and the lower the degree of matching between the point-of-interest information and the preference information, It means that the user may not be very interested in the POI information. In this case, the POI information can be presented in a general prompt mode, such as using a common font size, and/or black color, etc. to present the POI information. . Here, the obtaining of the matching degree between the POI information and the preference information may be to first locate the user's POI attributes, and then determine the matching degree based on the occurrence frequency of events corresponding to the POI attributes. Specifically, the attribute of the point of interest can be located according to at least one of the following methods: according to the stop position and duration of the vehicle, including information such as which office building or parking lot of the building, and match and mark the attribute of the stop point of interest; obtain the navigation Search for the POI attributes of the destination; obtain the POI attributes related to various ticket bookings of users, such as what type of hotel, what type of restaurant, what type of scenic spot, what type of cinema, etc.; In restaurants, office buildings, hotels, etc.; by connecting the underlying capabilities of the mobile phone to obtain the attributes of the relevant points of interest in the photos taken by the mobile phone; connecting with different applications, the location and route when listening to music in the car or outside the car, such as in a certain interest Like listening to music on points or on the road; share the information of linked articles through user favorites and forwarding, and analyze the location and attributes of points of interest. Then, after matching and determining the point of interest attribute of the location information, the degree of matching is defined according to the frequency of occurrence of the event corresponding to the attribute of the point of interest. Alternatively, the acquiring the matching degree between the point of interest information and the preference information may also be acquiring similar users of the user first, and then determining the matching degree based on the point of interest information of the similar users. Specifically, a collaborative filtering method is used to obtain similar users of the user, and then based on the historical behavior data of the user and the similar users, the points of interest that have been visited are sorted according to the number of people who have been there, and then, based on the historical behavior data of the user and the similar users User attributes and points of interest sorting positions are used as sorting factors, and a recommendation value is calculated according to the current value of each point of interest with respect to the sorting factor and the weight corresponding to the sorting factor, and the recommendation value is used as the matching degree. For example, referring to Table 1, first, according to the historical behavior data of user A, determine the point of interest a that user A has visited; then, obtain the user B and user C who have visited the point of interest a, and the same as user B and user C. User D and user E who have visited point of interest b, user F who have visited point of interest b and point of interest c like user B; then, sort points of interest b and c according to the number of people who have been there, for example The number of people at points b and c is 5 and 2 respectively, then the ranking position corresponding to point b is the first, and the ranking position corresponding to point c is the second; The number of users who have the same user attributes as user A and the sorting position of the points of interest among all the users of the value, and use the recommended value as the corresponding matching degree. In addition, the time when different users go to the point of interest can be used as a sorting factor at the same time to recommend a point of interest that is more suitable for the target user to go to at the current time, that is, the time when different users go to the point of interest Recommend points of interest that are more suitable for the current time. In this way, the POI information is presented in a corresponding prompt manner according to the difference in the degree of matching between the POI information and the preference information, which improves the flexibility of information push and further improves the user experience.

Table 1

User A User B User C User D User E userF point of interest Yes Yes Yes no no no point of interest b no Yes Yes Yes Yes Yes point of interest c no Yes no no no Yes

In one embodiment, after the presenting the POI information, the following steps are further included:

In response to the vehicle traveling to the activity marker, triggering the target operation of the user with respect to the activity information; or,

In response to a click instruction on the activity identifier, the user's target operation on the activity information is triggered.

It can be understood that in the case where the activity sign is displayed on the windshield of the vehicle through the head-up display, if the user wants to trigger the target operation for the activity information, he can control the vehicle to move toward the location of the activity sign. When driving, when it is detected that the current position of the vehicle is the same as the position of the activity mark or the distance between the current position of the vehicle and the position of the activity mark is less than a preset distance threshold such as 2 meters, 5 meters, It is explained that when the vehicle travels to the activity marker, the target operation of the user with respect to the activity information is triggered, and manual operation by the user is not required, thereby improving driving safety. In the case where the activity logo is displayed on the navigation map, if the user wants to trigger the target operation for the activity information, he can manually click on the activity logo. At this time, in response to the click instruction on the activity logo , triggering the target operation of the user on the activity information, or, when it is detected that the vehicle travels to the activity marker displayed on the navigation map, triggering the user's operation on the activity information Target operation, convenient operation and high accuracy. For example, referring to FIG. 3 , it is a schematic diagram of a navigation interface. When the navigation is turned on, the navigation interface of the vehicle can display the navigation route and the POI position corresponding to the POI information. The shaded line segment in FIG. 3 represents the navigation route. , the dots represent the POI positions corresponding to POI information. In this way, the user can conveniently respond to the activity and participate in the driving process, which enriches the user's social experience in the driving process.

It should be noted that, after it is detected that the user performs a preset operation on the activity information corresponding to the point of interest, the user can be provided with preferential information about the point of interest, so as to bind and deepen it more accurately The relationship between the user and the point of interest, wherein the preset operation may be an operation for participating in the activity indicated by the activity information (for example, payment, check-in, etc.) or sharing the activity information.

In one embodiment, the activity information further includes an activity validity period; before presenting the POI information, the following steps are further included:

Based on the historical path and/or the schedule, determine whether the user will pass the location corresponding to the POI information within the validity period of the activity and has time to participate in the activity corresponding to the POI information;

The step of presenting the point of interest information is performed when it is determined that the user will pass through the place corresponding to the point of interest information within the validity period of the activity and has time to participate in the activity corresponding to the point of interest information.

Understandably, based on the historical path and/or the schedule, the time information of the user passing through the place corresponding to the POI information can be known, and according to the time information of the user passing through the place corresponding to the POI information. The time information can determine whether the user will pass through the place corresponding to the point of interest information within the validity period of the activity and has time to participate in the activity corresponding to the point of interest information. For example, it is assumed that the user's schedule is to attend a meeting at Hotel A from 9:00 to 17:30 from April 2 to April 3, and the activity corresponding to the POI information is valid for April 1 and April 2 From 9:30 am to 11:30 am on Sunday, indicating that the user does not have time to participate in the activity corresponding to the point of interest information, the point of interest information is not presented. Alternatively, assuming that the validity period of the activity corresponding to the POI information is from 9:30 to 16:30 from Wednesday to Friday, and it is known based on the user's historical path that the user needs to go to work from Wednesday to Friday, it means that the user does not have time to participate. For the activity corresponding to the point of interest information, the point of interest information is not presented. In this way, when it is determined that the user will pass through the location corresponding to the POI information within the validity period of the activity corresponding to the POI information and has time to participate in the activity corresponding to the POI information, the POI information will be presented to avoid the push of invalid information. , which further improves the accuracy and effectiveness of information push, and further improves the user experience. That is to say, according to whether the user has time to participate in the corresponding activities and then push, can reduce unnecessary information push.

Based on the same inventive concept as the foregoing embodiments, this embodiment describes the technical solutions of the foregoing embodiments in detail through specific application scenarios. The implementation principle of the information push method provided in this embodiment is as follows: the background server collects and records the information data of the owner's preferences and POI points of frequently visited points of interest, and establishes an exclusive module for the merchant to publish preferential information or activities; Matching correspondence and notification of the two types of data, such as car owners often go to Sichuan restaurants, and inform them in time when there are discounts in a Sichuan restaurant they pass by; car owners often go to dramas, and inform them in time when a new drama is released in a certain theater. Secondly, after the car owner is interested in the relevant recommendation information, he can trigger the interaction of the next purchase payment or navigation. Here, the information uploaded by businesses or individuals needs to be reviewed by the platform; car owners can set the switch on whether to push such messages. Here, car owners’ preferences can be collected in various ways, such as establishing a unified account on the personal cloud, or realizing data access between different personal accounts, for example: according to the car owner’s car account, record and filter out the navigation-guided frequently visited POI and Corresponding attributes (a certain type of restaurant, a certain theater, a certain exhibition hall, etc.) are uploaded to the cloud personal account; the classification data of personal payment products are obtained through the payment account, such as the purchase of movie tickets, attraction tickets, restaurant scan code payment, etc.; according to personal music The account records the singers, genres, etc. of the music that you often listen to, and connects the APP of the car and the mobile phone; the restaurant food that is frequently searched or collected according to the personal public comment account; the link information collected according to the personal WeChat (cloud OCR text for the main information identification analysis). According to the above different types of accounts, synchronously record the corresponding operations of the car terminal and the mobile terminal, and combine the data information of the above various accounts to obtain the car owner's preferences. This type of food information is of interest to car owners. When there is relevant matching preferential information on the way to navigate, targeted intelligent recommendation is completed.

Based on the above technical concept, specific examples of user scenarios corresponding to the information push method are as follows: first, the merchant or individual publishes information on the promotions and preferential activities of different categories of goods for a certain POI point on the platform of the preset engine life APP; secondly, the car owner During the driving process, pass through a POI point that is releasing promotional information; then, when the information released by this POI point matches the owner's preferences, it will actively push the notification; the owner can save it to learn more about it later. In addition, if it is an event call, car owners can also sign up to respond immediately. For example, when the vehicle starts navigation, the background obtains the basic route of the upcoming route, the cloud server remarks the POI point information involved in the relevant interest in advance, and reminds when the vehicle approaches. , re-refresh the POI points of the corresponding route, and the cloud server re-updates the POI information that matches the current route of the route and recommends it. Here, using the in-vehicle scene of the driving route, the car owner can obtain more targeted recommendation information, expand the scenes and channels for information acquisition, and can collect and share with others (directly use the in-vehicle WeChat to send to friends or share to Moments), Or directly switch the navigation to change the route, and go to the store with discount for consumption. As for the convening of activities, it refers to the gathering activities organized by the merchants. It pushes the car owners who meet the target through the driving channel to help the merchants obtain more matching users. When the market is held, the push information includes the entrance to directly apply for registration to participate in the market, and the registration is completed directly in the car. In this way, targeted information can be recommended for the driving process, which simplifies the traditional experience process of selection through subjective search, and helps businesses win targeted users and promote consumption.

Referring to FIG. 4 , which is an interactive schematic diagram of an information push method provided by an embodiment of the present application, in this embodiment, the preference information of a car user is taken as an example of liking to go to a supermarket, including the following steps:

Step S301, the vehicle machine sends the current position of the vehicle to the cloud server;

Here, the vehicle machine sends the current position of the vehicle to the cloud server in real time, irregularly or periodically.

Step S302, the cloud server obtains information of different points of interest corresponding to the current position of the vehicle;

Here, the cloud server obtains information of different points of interest corresponding to the current position of the vehicle according to the information of the point of interest corresponding to at least one position acquired in advance. In addition, when the navigation is turned on, the vehicle can obtain the navigation route of the vehicle in advance, and send the navigation route of the vehicle to the cloud server, so that the cloud server can obtain the information of different points of interest corresponding to at least one location passed by the navigation route in advance.

Step S303, the cloud server obtains the user preference "like to go to the supermarket";

Step S304, the cloud server selects the discount and promotion information of the supermarket corresponding to the user's preference "like to go to the supermarket" from the information of different points of interest corresponding to the current location;

Step S305, the cloud server sends the discount and promotion information of the supermarket to the vehicle machine;

Step S306 , the car machine displays the discount promotion information of the supermarket.

Based on the same inventive concept of the foregoing embodiments, an embodiment of the present application provides an information push device, as shown in FIG. 5 , the components of the information push device may include but are not limited to a computer system 10 and a display 19 . The components of the computer system 10 may include, but are not limited to, one or more processors 17 , a system memory 22 , and a bus 18 connecting various system components including the system memory 22 and the processor 17 . Bus 18 represents one or more of several types of bus structures, including a memory bus or memory controller, a peripheral bus, a graphics acceleration port, a processor, or a local bus using any of a variety of bus structures. By way of example, these architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, Micro Channel Architecture (MAC) bus, Enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect ( PCI) bus. The computer system 10 typically includes a variety of computer system readable media. These media can be any available media that can be accessed by computer system 10, including both volatile and nonvolatile media, removable and non-removable media. System memory 22 may include computer system readable media in the form of volatile memory, such as random access memory (RAM) 30 and/or cache memory 31 . Computer system 10 may further include other removable/non-removable, volatile/non-volatile computer system storage media. For example only, storage system 33 may be used to read and write to non-removable, non-volatile magnetic media (not shown in FIG. 5, commonly referred to as a "hard disk drive"). A program/utility 34 having a set (at least one) of program modules 35, which may be stored, for example, in memory 22, such program modules 35 including, but not limited to, an operating system, one or more application programs, other program modules, and program data , each or some combination of these examples may include an implementation of a network environment. Program modules 35 generally perform the functions and/or methods of the described embodiments of the present invention. The computer system 10 may also communicate with one or more external devices (eg, display 19, keyboard, pointing device, speakers, etc.), may also communicate with one or more devices that enable a user to interact with the computer system 10, and/or Or with any device (eg, network card, modem, etc.) that enables the computer system 10 to communicate with one or more other computing devices, such communication may be through input/output (I/O) interface 21 . Furthermore, the computer system 10 can also communicate with one or more networks 61 (eg, a local area network (LAN), a wide area network (WAN), and/or a public network such as the Internet) through the network adapter 20, and specifically with the electronic device 60 through the network 61 (such as vehicles, mobile terminals, wearable devices, etc.) or server communication. As shown, network adapter 20 communicates with other modules of computer system 10 via bus 18 . It should be understood that, although not shown, other hardware and/or software modules may be used in conjunction with the computer system 10, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tapes drives and data backup storage systems. In addition, the information push device may further include a display 19 connected in communication with the computer system 10 .

Wherein, the at least one processor 17 is configured to: acquire preference information of a user; acquire location information of the user; acquire point of interest information matching the preference information based on the location information; the point of interest information including location and activity information; and transmitting the point of interest information to the display 19;

The display 19 is configured to display the point of interest information.

In this way, the point-of-interest information matching the user's preference is actively pushed to the user according to the user's location information, which improves the accuracy and pertinence of the information push and improves the user experience.

In one embodiment, the at least one processor 17 is configured to: acquire a historical path and/or schedule of the user; acquire the location of the user based on the historical path and/or the schedule information.

In this way, the location that the user is about to pass or arrive at is obtained according to the user's historical path and/or schedule, so as to actively push the point-of-interest information matching the user's preference to the user based on the above-mentioned location, further improving the accuracy of information pushing, And further improve the user experience.

In an embodiment, the activity information further includes an activity validity period; the at least one processor 17 is further configured to:

Based on the historical path and/or the schedule, determine whether the user will pass the location corresponding to the POI information within the validity period of the activity and has time to participate in the activity corresponding to the POI information;

The step of presenting the point of interest information is performed when it is determined that the user will pass through the place corresponding to the point of interest information within the validity period of the activity and has time to participate in the activity corresponding to the point of interest information.

In this way, when it is determined that the user will pass through the place corresponding to the POI information within the validity period of the activity corresponding to the POI information and has time to participate in the activity corresponding to the POI information, the POI information will be presented, which can reduce unnecessary The information push further improves the accuracy and effectiveness of the information push, and further improves the user experience.

In one embodiment, the activity information includes an activity identification, the display 19 includes a head-up display, and the display 19 is further configured to:

Displaying the activity indicator at the windshield of the vehicle; wherein the activity indicator is used to trigger a target operation of the user with respect to the activity information; or

The activity logo is displayed on a navigation map.

In this way, the POI information can be flexibly presented in various ways, so that the user can trigger the target operation on the activity information corresponding to the POI, and the user experience is further improved.

In one embodiment, the at least one processor 17 is configured to:

obtaining a degree of matching between the point of interest information and the preference information; and

A prompting manner corresponding to the matching degree is determined, so that the POI information is presented by using the prompting manner corresponding to the matching degree.

In one embodiment, the at least one processor 17 is configured to:

In response to the vehicle traveling to the activity marker, triggering the target operation of the user with respect to the activity information; or,

In response to a click instruction on the activity identifier, the user's target operation on the activity information is triggered.

In this way, the user can conveniently respond to the activity and participate in the driving process, which enriches the user's social experience in the driving process.

In one embodiment, the target operation includes: generating a schedule reminder event according to the point of interest information, and adding the schedule reminder event to the schedule.

Based on the same inventive concept as the foregoing embodiments, this embodiment further provides a computer storage medium, where a computer program is stored, and the computer storage medium may be a magnetic random access memory (FRAM, ferromagnetic random access memory). , Read Only Memory (ROM, Read Only Memory), Programmable Read Only Memory (PROM, Programmable Read-Only Memory), Erasable Programmable Read Only Memory (EPROM, Erasable Programmable Read-Only Memory), Electrically Erasable Programmable Read-Only Memory (EEPROM, Electrically Erasable Programmable Read-Only Memory), Flash Memory (FlashMemory), Magnetic Surface Memory, Optical Disc, or Compact Disc Read-Only Memory (CD-ROM, Compact Disc Read-Only Memory) and other memories; also It can be a variety of devices including one or any combination of the above memories, such as mobile phones, computers, tablet devices, personal digital assistants, and the like. When the computer program stored in the computer storage medium is executed by the processor, the above-mentioned information pushing method is implemented. Please refer to the description of the embodiment shown in FIG. 2 for the specific flow of steps implemented when the computer program is executed by the processor, which will not be repeated here.

The technical features of the above-described embodiments can be combined arbitrarily. For the sake of brevity, all possible combinations of the technical features in the above-described embodiments are not described. However, as long as there is no contradiction between the combinations of these technical features, All should be regarded as the scope described in this specification.

As used herein, the terms "comprising", "comprising" or any other variation thereof are intended to encompass non-exclusive inclusion, in addition to those elements listed, but also other elements not expressly listed.

The above are only specific embodiments of the present application, but the protection scope of the present application is not limited to this. should be covered within the scope of protection of this application. Therefore, the protection scope of the present application should be subject to the protection scope of the claims.

Claims (10)

1. An information pushing method, characterized in that the method comprises the following steps:

acquiring preference information of a user;

acquiring the position information of the user;

acquiring interest point information matched with the preference information based on the position information; wherein the point of interest information comprises location and activity information; and

and presenting the interest point information.

2. The information pushing method according to claim 1, wherein the obtaining of the location information of the user comprises the following steps:

acquiring a historical path and/or a schedule of the user;

and acquiring the position information of the user based on the historical path and/or the schedule.

3. The information pushing method according to claim 2, wherein the activity information further includes an activity validity period; before presenting the point of interest information, the method further comprises the following steps:

judging whether the user passes through the place corresponding to the interest point information within the activity validity period and has time to participate in the activity corresponding to the interest point information based on the historical path and/or the schedule;

and when the user is determined to pass through the place corresponding to the interest point information within the activity validity period and has time to participate in the activity corresponding to the interest point information, executing the step of presenting the interest point information.

4. The information pushing method of claim 1, wherein the activity information includes an activity identification, and the presenting the point of interest information includes at least one of:

displaying the activity identifier at a windshield of a vehicle through a head-up display, wherein the activity identifier is used for triggering target operation of the user on the activity information; and

and displaying the activity identification on a navigation map.

5. The information push method according to claim 1, wherein said presenting said point of interest information comprises the steps of:

acquiring the matching degree between the interest point information and the preference information; and

and determining a prompt mode corresponding to the matching degree so as to present the interest point information by adopting the prompt mode corresponding to the matching degree.

6. The information pushing method according to claim 4, wherein after presenting the point of interest information, further comprising the steps of:

triggering the target operation of the user for the activity information in response to the vehicle driving to the activity identifier; or,

and in response to a click instruction of the activity identifier, triggering the target operation of the user on the activity information.

7. The information push method according to claim 6, wherein the target operation comprises:

and generating a schedule reminding event according to the interest point information, and adding the schedule reminding event into a schedule.

8. An information push apparatus, the apparatus comprising:

at least one display configured to display information; and the number of the first and second groups,

at least one processor communicatively coupled to the at least one display, the at least one processor configured to:

acquiring preference information of a user;

acquiring the position information of the user;

acquiring interest point information matched with the preference information based on the position information; wherein the point of interest information comprises location and activity information; and

defining an operation to be performed by the display based on presenting the point of interest information.

9. The information pushing device of claim 8, wherein the display comprises a heads-up display.

10. A computer storage medium, in which a computer program is stored, which, when being executed by a processor, carries out the steps of the information push method according to any one of claims 1 to 7.

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