CN115134668A - Method and device for dividing the age group and family structure of family members based on OTT - Google Patents

Abstract

The invention discloses a family member age group and family structure dividing method and device based on OTT, wherein the method comprises the following steps: acquiring the movie content watched by the user, and recording the movie name and time of the movie content watched by the user; according to the movie name of the movie content watched by the user, acquiring the age bracket corresponding to the movie content watched by the user and the data of the content corresponding to the user; merging the age group corresponding to the movie content watched by the user and the data of the content corresponding to the user to obtain family member age group data; and analyzing the age data of the family members to obtain family structure data. The method can solve the problem of the division of the family member age bracket and the family structure of the user; through obtaining the user and watching the program characteristics, carry out the age bracket to the program and divide, form family member through family member structure simultaneously and portrait, can realize producing the portrait of member age bracket and family structure to many members in the family, be favorable to carrying out accurate propelling movement, provide convenient for the user uses.

Description

Method and device for dividing the age group and family structure of family members based on OTT

technical field

The present invention relates to the technical field of playback devices, and in particular, to a method and device for dividing the age group and family structure of family members based on OTT.

Background technique

With the development of science and technology and the continuous improvement of people's living standards, the use of various playback devices such as smart TVs has become more and more popular. Smart TV has become an indispensable entertainment tool in people's lives.

User portraits, also known as user roles, are widely used in various fields as an effective tool for delineating target users, linking user demands and design directions. However, user portraits in the OTT industry only generate user portraits for one device, and cannot generate portraits of members' age groups and family structure for multiple members in the family, and sometimes it is inconvenient to push accurately.

Therefore, the existing technology still needs to be improved and improved.

SUMMARY OF THE INVENTION

The technical problem to be solved by the present invention is to provide an OTT-based family member age group and family structure division method, device, playback device and storage medium in view of the above-mentioned defects of the prior art. The program is divided into age groups, and the family member portraits are formed through the family member structure, which can realize the portraits of the age groups and family structure of multiple members in the family, which is conducive to accurate push and provides convenience for users.

In order to solve the above-mentioned technical problems, a first aspect of the present invention provides an OTT-based method for dividing the age groups of family members and family structure. The above-mentioned method includes:

Label and classify the video content in advance, and mark the viewing age group corresponding to the video content at the same time;

Obtain the video content watched by the user, and record the video name and time of the video content watched by the user;

According to the film and television names of the film and television content watched by the user, obtain the data of the corresponding age group of the film and television content watched by the user and the corresponding content of the user; and merge the data of the corresponding age group of the film and television content watched by the user and the data of the corresponding content of the user to obtain the age group of family members data;

The obtained family members' age group data were analyzed to obtain family structure data.

The OTT-based method for dividing the age groups of family members and family structure, wherein the steps of labeling and classifying film and television content in advance and labeling the viewing age group corresponding to the film and television content at the same time include:

The video content is pre-labeled and classified: it is divided into region, age, content form, interest channel, and content category; among them, each video is tagged in the content category.

The described OTT-based method for dividing the age groups of family members and family structure, wherein the steps of labeling and classifying film and television content in advance and simultaneously labeling the viewing age group corresponding to the film and television content include:

The video content is classified according to the name of the video, and the corresponding viewing age group of the video is marked at the same time.

The described OTT-based method for dividing the age groups of family members and family structure, wherein the steps of obtaining the video content watched by the user and recording the video name and time of the video content watched by the user include:

The video content watched by the user of the same MAC address playing device is obtained, and the video name and time of the video content watched by the user are recorded, wherein the time includes the start viewing time and the end viewing time.

The described OTT-based method for dividing the age groups of family members and family structure, wherein, according to the film and television names of the film and television content watched by the user, the data of the corresponding age group and the user's corresponding content of the film and television content watched by the user are obtained; The steps of merging the data of the corresponding age group of the video content and the user corresponding content to obtain the age group data of family members include:

According to the film and television name of the film and television content watched by the user, obtain the data of the corresponding age group of the film and television content watched by the user and the data of the corresponding content of the user;

Cleaning, processing, and filtering the obtained data of the age group and the content corresponding to the video content watched by the user, to obtain a list of programs watched by the user members and a list of the ages corresponding to the programs;

According to the obtained list of programs watched by the user members and the corresponding age list of the programs, the age interval data is finally obtained;

Based on the age range data, age range data of family members is obtained.

The described OTT-based method for dividing the age group of family members and family structure, wherein, the step of analyzing the obtained family member age group data, and obtaining the family structure data includes:

According to the obtained family member age group data, analyze the attributes of family member age group data to obtain family structure data.

The described OTT-based method for dividing the age of family members and family structure, wherein, the step of analyzing the obtained age-segment data of family members, and obtaining the family structure data further comprises:

For the playback device that has obtained the family structure data, its MAC address is obtained, and the cell address is obtained through the latitude and longitude data of the MAC address, and the deformation of the family structure data is generated.

A device for dividing the age group and family structure of family members based on OTT, wherein the device comprises:

A preset module is used to pre-label and classify the video content, and at the same time mark the viewing age group corresponding to the video content;

The acquisition module is used to acquire the film and television content watched by the user, and record the film and television name and time of the film and television content watched by the user;

The age group data confirmation module is used to obtain the data of the age group corresponding to the film and television content watched by the user and the corresponding content of the user according to the film and television name of the film and television content watched by the user; and the data of the age group and the content corresponding to the user of the film and television content watched by the user Consolidate and obtain data on age groups of family members;

The family structure data confirmation module is used for analyzing the obtained family member age group data to obtain family structure data.

A playback device comprising a memory, and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by one or more processors including for performing any of the methods described.

A non-transitory computer-readable storage medium, wherein when the instructions in the storage medium are executed by a processor of a playback device, the playback device is enabled to perform any one of the methods.

Beneficial effects: Compared with the prior art, the present invention provides an OTT-based method for dividing the age range of family members and family structure. The present invention marks the age range of the film and television programs, and obtains the main family members through the content watched by the user's film and television. For the age range, the user's family member structure is finally derived. The method can solve the division of the age group and family structure of the user's family members; by obtaining the characteristics of the user's watching programs, dividing the program into age groups, and forming family member portraits through the family member structure, it can realize the production of multiple members in the family. The portraits of age groups and family structures are conducive to accurate push and provide convenience for users.

Description of drawings

FIG. 1 is a flowchart of a specific implementation of an OTT-based method for dividing the age group and family structure of family members according to an embodiment of the present invention.

FIG. 2 is a schematic diagram of a video content label classification structure based on an OTT-based method for dividing the age groups of family members and family structure according to an embodiment of the present invention.

FIG. 3 is a structural diagram of the age group of family members in the OTT user portrait based on the OTT-based method for dividing the age groups of family members and the family structure according to an embodiment of the present invention.

FIG. 4 is a schematic block diagram of an OTT-based device for dividing the age group and family structure of family members according to an embodiment of the present invention.

FIG. 5 is a schematic block diagram of an internal structure of a playback device provided by an embodiment of the present invention.

Detailed ways

In order to make the objectives, technical solutions and effects of the present invention clearer and clearer, the present invention will be further described in detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are only used to explain the present invention, but not to limit the present invention.

With the development of science and technology and the continuous improvement of people's living standards, the use of various playback devices such as smart TVs has become more and more popular. Smart TV has become an indispensable entertainment tool in people's life. OTT means that Internet companies go beyond operators to develop various video and data services based on the open Internet.

User portraits, also known as user roles, are widely used in various fields as an effective tool for delineating target users, linking user demands and design directions. However, user portraits in the OTT industry only generate user portraits for one device, and cannot generate portraits of members' age groups and family structure for multiple members in the family, and sometimes it is inconvenient to push accurately.

In order to solve the problems in the prior art, the present embodiment provides an OTT-based method for dividing the age groups of family members and family structure. During specific implementation, the age ranges are marked on the video and television programs, and through the content of the user's video and television viewing, the main interest of the family is obtained. Age range, and finally export the user's family member structure. This method can solve the division of the user's family members' age group and family structure. Therefore, the present invention can realize that the user portrait of the smart TV in the OTT industry can be used for one device to portrait multiple members of the family, which is more in line with the application scenario of the actual family, and provides convenience for the user.

Exemplary method

This embodiment provides an OTT-based method for dividing the age groups of family members and family structure. The specific embodiment mainly includes the following four steps: the first part is that the media information system outputs video content labels. The second part is that the user will mark the content tag after watching the video. In the third part, the corresponding content of the user and the corresponding age group of the content are combined to output the family age group. The fourth part obtains the division of family structure through the attributes of family age group. Specifically as follows:

The method of the present embodiment can be applied to a playback device, and during specific implementation, as shown in FIG. 1 , the OTT-based method for dividing the age groups of family members and family structure according to the embodiment of the present invention specifically includes the following steps:

Step S100, label and classify the film and television content in advance, and mark the viewing age group corresponding to the film and television content at the same time;

In the embodiment of the present invention, after each video content is produced, the video content will be pre-labeled in the video library. As shown in FIG. 2, the present invention can classify the video content labels into regions, ages, and content formats. , interest channels, content categories.

Among them, the region to which the content belongs refers to the region to which the film and television content belongs, such as China, Japan, South Korea, Hong Kong, Macau, Taiwan, Europe, America, Southeast Asia, and other regions.

The age belongs to the age of the film and television content, such as the last three years, the 2020s, the 2000s, the 1990s, etc.

The content form is the content form of the film and television content, such as TV series, movies, short videos, documentaries, animations, variety shows, and the like.

The interest channel is the channel to which the film and television content belongs, such as sports, fashion, life, science education, news information, etc.; the present invention will tag each video in the content category, such as: the first episode of the happy gray wolf, synchronous tutoring#chuyi English, Love Apartment Season 1 Episode 1, Family Secret Episode 1, Kangxi Dynasty Episode 1, A's Story Episode 1, Three Kingdoms Performing Arts Episode 1, B Opening Ceremony, etc. When a user clicks on a video on a TV series, the user is tagged.

In the embodiment of the present invention, the video content is classified according to the name of the video, and the viewing age group corresponding to the video is marked at the same time. Specifically, there will be a certain sorting out before the TV movie is released, especially the content is classified according to the movie name, and the movie viewing age group will be marked, as shown in Table 1 below:

Table 1: Age groups corresponding to film and television content

As shown in the table above, the first film and television content is the first episode of Happy Grey Wolf, the region is China, the age attribute is the past three years, the content format is animation, the interest channel is children, and the age group is under 10 years old.

Step S200, acquiring the film and television content watched by the user, and recording the film and television name and time of the film and television content watched by the user;

When the embodiment of the present invention is specifically implemented, an OTT-based device for dividing the age groups of family members and family structure, such as a smart TV or a software meeting, first obtains the video content watched by users of the same MAC address playing device, and records the video content watched by the user. The name and time of the movie and TV, wherein the time includes: start viewing time and end viewing time.

For example, when a user is watching a movie, the client will record the name and time of the video the user observes. A TV or a set-top box has a digit identified as the MAC address, which the user can understand as the MAC address. As shown in Table 2 below:

Table 2 records the video name and time observed by the user

As shown in Table 2 above: the user ID is 0854BBBD670D, and the content of the film and television is: The first episode of Happy Grey Wolf; the viewing time is 2022-01-15 12:00:00 and the end time is 2022-01-15 13:00:00.

Step S300, according to the film and television title of the film and television content watched by the user, obtain the data of the age group corresponding to the film and television content watched by the user and the data of the content corresponding to the user, for example, the film and television content watched by the user is: the first episode of Happy Grey Wolf, then the corresponding age group is 10 years old For the following users, the user ID is 0854BBBD670D; the data of the corresponding age group of the video content watched by the user and the data of the user corresponding content are combined to obtain the age group data of family members; that is, the same playback device (with the same MAC address) The corresponding age group of the video content watched by all users under the device) is combined with the data of the user's corresponding content, and the data of the age group of the family members corresponding to the playback device will be obtained.

In this step, it is specifically: according to the obtained film and television names of the film and television content watched by the user of the same playback device, obtain the data of the corresponding age group and the user's corresponding content of the film and television content watched by the user; The same playback device) obtained the user ID as 0854BBBD670D, and watched the film and television content: The first episode of Happy Grey Wolf, then the corresponding age group of the film and television content is under 10 years old, corresponding to the user's children; and another user ID is 1077170D4DCA, watching The content of the film and television is: The first episode of Family Secret, and the corresponding age range is 31--40 years old. The other user ID is A4E61596390A, and the content of the film and television watched is: The first episode of Three Kingdoms Performing Arts, and the corresponding age group is over 60 years old.

Then, clean, process and filter the obtained data of the age group and the corresponding content of the film and television content watched by the user to obtain the list of programs watched by the user members and the age list corresponding to the programs; as shown in Table 2 and Table 1. The list of programs watched by user 0854BBBD670D with the same user ID are: The first episode of Happy Grey Wolf, Synchronous Tutoring #chuyi English, and the first episode of the first season of Love Apartment. The corresponding age lists of the show are: The first episode of Happy Grey Wolf, corresponding to the age group under 10; Synchronous Tutoring#Junior English, corresponding to the age group of 11--20 years old; the first episode of the first season of Love Apartment, corresponding to the age group of 21 --30 years old.

Then, according to the obtained list of programs watched by the user members and the age list corresponding to the programs, age range data is finally obtained; based on the age range data, age range data of family members is obtained.

As mentioned above, the list of programs watched by user 0854BBBD670D with the same user ID are: The first episode of Happy Grey Wolf, Synchronous Tutoring #chuyi English, and the first episode of the first season of Love Apartment. The corresponding age lists of the show are: The first episode of Happy Grey Wolf, corresponding to the age group under 10; Synchronous Tutoring#Junior English, corresponding to the age group of 11--20 years old; the first episode of the first season of Love Apartment, corresponding to the age group of 21 --30 years old. Finally, the age range data is obtained. There are children under the age of 10, there are children in the corresponding age group 11--20 years old, and there are young people in the age group 21--30 years old.

Step S400, analyze the obtained family member age group data to obtain family structure data.

In the embodiment of the present invention, the family structure data is obtained by analyzing the attributes of the family member age group data according to the obtained family member age group data.

In the embodiment of the present invention, cleaning, processing and filtering the data corresponding to the age group of the video content and the corresponding content of the user can obtain the list of programs watched by the user members and the age list corresponding to the programs. At the same time, according to the cleaning rules of each company In the same way, the age interval data is finally obtained. The family structure can be obtained from the data of age range. (Additionally: if the time of the user's viewing of the video is less than 5 minutes, it can be filtered, or if the number of occurrences of a certain age group is less than 5 times, it can be filtered), as follows:

Table 3 Family age group and family structure table

As shown in the table above: User 0854BBBD670D's playback device, after processing and cleaning the video content data: age and content corresponding to: "under 10 years old": "The first episode of Happy Grey Wolf", "11--20 years old": "Synchronous tutoring #chuyi English", "21--30 years old": "The first episode of the first season of the love apartment". Then it is judged that the family structure is: a young family of three.

User 1077170D4DCA's playback device, after processing and cleaning the video content data: age and content corresponding to: "31--40 years old": "Family Secret Episode 1", "41--50 years old": "Kangxi Dynasty Episode 1" Then the family structure is judged as: a middle-aged family of two.

User A4E61596390A's playback device, after processing and cleaning the video content data: age and content corresponding to: "51--60 years old": "Kangxi Dynasty first episode", "Over 60 years old": "A's story first episode" . Then the family structure is judged as: home for the elderly living alone.

As shown in FIG. 3 , FIG. 3 is a structural diagram of an age group of family members in an OTT user portrait according to an embodiment of the method of the present invention. First, in the media information system, the label of the video content, the video content of the TV watched by the user, and the corresponding content of the user, identify the content corresponding to the age stage. The family age stage is divided into under 10 years old, 11-20 years old, 21-30 years old, ..., 41-50 years old, 51-60 years old, and over 60 years old. The machine family structure is divided into: young family of three, middle-aged family of two, one old and one young, the elderly living alone, three generations in the same house, four generations in the same house...

The OTT-based family member age group and family structure division method of the present invention further includes:

For the playback device that has obtained the family structure data, its MAC address is obtained, and the cell address is obtained through the latitude and longitude data of the MAC address, and the deformation of the family structure data is generated. For example, the cell address can be obtained through the longitude and latitude of the MAC, so that the family structure can be deformed, such as well-off families, wealthy families, low-income families, middle-class families and so on. By generating the deformation of family structure data and knowing the wealth of each family, it is possible to push relevant marketing data to users more accurately.

As can be seen from the above, the above-mentioned method embodiment of the present invention, by obtaining the characteristics of users watching programs, divides the programs into age groups, and forms family members portraits through family member structures, the present invention digs out family structures through film and television viewing behavior rules, such as: youth A family of three, a middle-aged family of two, a family of the elderly living alone, etc., by extracting the member details of each user's viewing content and age range, and finally defining the user's family structure, it is possible to realize the production of member age groups for multiple members in the family. And the portrait of the family structure is conducive to accurate push and provides convenience for users.

Exemplary Equipment

As shown in FIG. 4 , an embodiment of the present invention provides an OTT-based device for dividing the age group and family structure of family members, the device comprising:

The preset module 410 is used to pre-label and classify the film and television content, and at the same time mark the viewing age group corresponding to the film and television content;

The obtaining module 420 is used for obtaining the video content watched by the user, and recording the video name and time of the video content watched by the user;

The age group data confirmation module 430 is used to obtain the data of the age group corresponding to the film and television content watched by the user and the content corresponding to the user according to the film and television name of the film and television content watched by the user; The data is merged to obtain the age group data of family members;

The family structure data confirmation module 440 is configured to analyze the obtained family member age group data to obtain family structure data, which is specifically described in the above method embodiments.

Based on the above embodiments, the present invention also provides a playback device, the principle block diagram of which may be shown in FIG. 5 . The playback device includes a processor, a memory, a network interface, and a display screen connected through a system bus. Wherein, the processor of the playback device is used to provide computing and control capabilities. The memory of the playback device includes a non-volatile storage medium and an internal memory. The nonvolatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the execution of the operating system and computer programs in the non-volatile storage medium. The network interface of the playback device is used to communicate with an external terminal through a network connection. When the computer program is executed by the processor, an OTT-based method for dividing the age groups of family members and family structure is realized. The display screen of the playback device may be a liquid crystal display screen or an electronic ink display screen.

Those skilled in the art can understand that the principle block diagram shown in FIG. 5 is only a block diagram of a partial structure related to the solution of the present invention, and does not constitute a limitation on the playback device to which the solution of the present invention is applied. The specific playback device More or fewer components than shown in the figures may be included, or some components may be combined, or have a different arrangement of components.

In one embodiment, a playback device is provided that includes a memory, and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by one or more processors One or more programs contain instructions to:

Label and classify the video content in advance, and mark the viewing age group corresponding to the video content at the same time;

Obtain the video content watched by the user, and record the video name and time of the video content watched by the user;

According to the film and television names of the film and television content watched by the user, obtain the data of the corresponding age group of the film and television content watched by the user and the corresponding content of the user; and merge the data of the corresponding age group of the film and television content watched by the user and the data of the corresponding content of the user to obtain the age group of family members data;

The obtained family member age group data is analyzed to obtain family structure data, as described above.

Wherein, the step of labeling the video content in advance and labeling the viewing age group corresponding to the video content at the same time includes:

The video content is pre-labeled and classified: it is divided into region, age, content form, interest channel, and content category; among them, each video is tagged in the content category.

Wherein, the step of labeling the video content in advance and labeling the viewing age group corresponding to the video content at the same time includes:

The video content is classified according to the name of the video, and the corresponding viewing age group of the video is marked at the same time.

The described OTT-based method for dividing the age groups of family members and family structure, wherein the steps of obtaining the video content watched by the user and recording the video name and time of the video content watched by the user include:

The video content watched by the user of the same MAC address playing device is obtained, and the video name and time of the video content watched by the user are recorded, wherein the time includes the start viewing time and the end viewing time.

Wherein, according to the film and television names of the film and television content watched by the user, obtain the data of the age group corresponding to the film and television content watched by the user and the content corresponding to the user; and combine the data of the age group corresponding to the film and television content watched by the user and the data corresponding to the user to obtain Steps for family member age group data include:

According to the film and television name of the film and television content watched by the user, obtain the data of the corresponding age group of the film and television content watched by the user and the data of the corresponding content of the user;

Cleaning, processing, and filtering the obtained data of the age group and the content corresponding to the video content watched by the user, to obtain a list of programs watched by the user members and a list of the ages corresponding to the programs;

According to the obtained list of programs watched by the user members and the corresponding age list of the programs, the age interval data is finally obtained;

Based on the age range data, age range data of family members is obtained.

Wherein, the steps of analyzing the obtained family member age group data to obtain family structure data include:

According to the obtained family member age group data, analyze the attributes of family member age group data to obtain family structure data.

Wherein, the step of analyzing the obtained family member age group data to obtain the family structure data also includes:

For the playback device that has obtained the family structure data, its MAC address is obtained, and the cell address is obtained through the latitude and longitude data of the MAC address, and the deformation of the family structure data is generated.

Those of ordinary skill in the art can understand that all or part of the processes in the methods of the above embodiments can be implemented by instructing relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage In the medium, when the computer program is executed, it may include the processes of the above-mentioned method embodiments. Wherein, any reference to memory, storage, database or other medium used in the various embodiments provided by the present invention may include non-volatile and/or volatile memory. Nonvolatile memory may include read only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous chain Road (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), etc.

To sum up, the present invention discloses an OTT-based method, device, playback device and storage medium for dividing the age group and family structure of family members. The present invention obtains family information by marking the age range of video programs and viewing content of the user's video and television. Mainly for the age range, and finally derive the user's family member structure. The method can solve the division of the age group and family structure of the user's family members; by obtaining the characteristics of the user's watching programs, dividing the program into age groups, and forming family member portraits through the family member structure, it can realize the production of multiple members in the family. The portraits of age groups and family structures are conducive to accurate push and provide convenience for users.

Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention, but not to limit them; although the present invention has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that it can still be The technical solutions described in the foregoing embodiments are modified, or some technical features thereof are equivalently replaced; and these modifications or replacements do not make the essence of the corresponding technical solutions deviate from the spirit and scope of the technical solutions of the embodiments of the present invention.

Claims (10)

1. a family member age group and family structure division method based on OTT, is characterized in that, described method comprises: Label and classify the video content in advance, and mark the viewing age group corresponding to the video content at the same time; Obtain the video content watched by the user, and record the video name and time of the video content watched by the user; According to the film and television names of the film and television content watched by the user, obtain the data of the corresponding age group of the film and television content watched by the user and the corresponding content of the user; and merge the data of the corresponding age group of the film and television content watched by the user and the data of the corresponding content of the user to obtain the age group of family members data; The family structure data was obtained by analyzing the obtained family members' age group data. 2. the family member age group and family structure division method based on OTT according to claim 1, it is characterized in that, described in advance the video content is carried out label classification, the step of marking the corresponding viewing age group of video content simultaneously comprises: The video content is pre-labeled and classified: it is divided into region, age, content form, interest channel, and content category; among them, each video is tagged in the content category. 3. the family member age group and family structure division method based on OTT according to claim 2, it is characterised in that described in advance the video content is carried out label classification, the step of marking the corresponding viewing age group of the video content simultaneously comprises: The video content is classified according to the name of the video, and the corresponding viewing age group of the video is marked at the same time. 4. the family member age group and family structure division method based on OTT according to claim 1, it is characterised in that the described acquisition of the film and television content watched by the user, and the step of recording the film and television title and time of the film and television content that the user watched comprises : The video content watched by the user of the same MAC address playing device is obtained, and the video name and time of the video content watched by the user are recorded, wherein the time includes the start viewing time and the end viewing time. 5. the family member age group and family structure division method based on OTT according to claim 1, it is characterized in that, described according to the film and television title of the film and television content watched by the user, obtain the corresponding age group of the film and television content watched by the user and the user corresponding The data of the content; and the steps of merging the data of the corresponding age group of the film and television content watched by the user and the data of the corresponding content of the user to obtain the data of the age group of the family members include: According to the film and television name of the film and television content watched by the user, obtain the data of the corresponding age group of the film and television content watched by the user and the data of the corresponding content of the user; Cleaning, processing, and filtering the obtained data of the age group and the content corresponding to the video content watched by the user, to obtain a list of programs watched by the user members and a list of the ages corresponding to the programs; According to the obtained list of programs watched by the user members and the corresponding age list of the programs, the age interval data is finally obtained; Based on the age range data, age range data of family members is obtained. 6. the family member age group and family structure division method based on OTT according to claim 1, is characterized in that, the described family member age group data that obtains is analyzed, the step that obtains family structure data comprises: According to the obtained family member age group data, analyze the attributes of family member age group data to obtain family structure data. 7. the family member age group and family structure division method based on OTT according to claim 4, is characterized in that, the described family member age group data that obtains is analyzed, the step that obtains family structure data also comprises: For the playback device that has obtained the family structure data, its MAC address is obtained, and the cell address is obtained through the longitude and latitude data of the MAC address, and the deformation of the family structure data is generated. 8. An OTT-based device for dividing the age of family members and family structure, wherein the device comprises: A preset module is used to pre-label and classify the video content, and at the same time mark the viewing age group corresponding to the video content; The acquisition module is used to acquire the film and television content watched by the user, and record the film and television name and time of the film and television content watched by the user; The age group data confirmation module is used to obtain the data of the age group corresponding to the film and television content watched by the user and the corresponding content of the user according to the film and television name of the film and television content watched by the user; and the data of the age group and the content corresponding to the user of the film and television content watched by the user Consolidate and obtain data on age groups of family members; The family structure data confirmation module is used for analyzing the obtained family member age group data to obtain family structure data. 9. A playback device, comprising a memory and one or more programs, wherein one or more programs are stored in the memory and configured to be executed by one or more processors. One or more programs are included for carrying out the method of any of claims 1-7. 10. A non-transitory computer-readable storage medium, characterized in that, when the instructions in the storage medium are executed by the processor of the playback device, the playback device is enabled to perform the method described in any one of claims 1-7. method described.

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