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CN114708042A - Financial product scene staging service promotion system and method - Google Patents

Financial product scene staging service promotion system and method Download PDF

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Publication number
CN114708042A
CN114708042A CN202210535952.8A CN202210535952A CN114708042A CN 114708042 A CN114708042 A CN 114708042A CN 202210535952 A CN202210535952 A CN 202210535952A CN 114708042 A CN114708042 A CN 114708042A
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陈子越
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Beijing Zhenghuicai Technology Co ltd
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Abstract

The invention relates to the technical field of data processing, and discloses a financial product scene staging service promotion system and a method, wherein the financial product scene staging service promotion system comprises: the information extraction module is used for acquiring user information. User information scoreThe class module is used for looking up the classification table to obtain the user type identification. The scene information corpus acquisition module is used for acquiring the current scene type AiExtracting scene key words and constructing and obtaining a scene information corpus Aij. The financial product classification module is used for classifying the financial products to construct a financial type BiCollect, and obtain a set of financial products Bij. A financial product corresponding module for obtaining a financial product set B according to the user type identificationij. The financial product recommending module is used for recommending a financial product set BijThe financial products in the system are sorted, and the financial products are recommended and implanted into the current scene. According to the invention, financial products which accord with the user can be recommended to the client through the information of the client, and the experience degree and the acceptance degree of the client are improved.

Description

Financial product scene staging service promotion system and method
Technical Field
The invention relates to the technical field of data processing, in particular to a financial product scene staging service promotion system and method.
Background
Financial products refer to various carriers of the process of financing, including currency, gold, foreign exchange, securities, etc. That is, these financial products are the business objects of the financial market, and the supplier form the price of the financial products, such as interest rate or earning rate, through the market competition principle, and finally complete the transaction, so as to achieve the purpose of financing. How the financial products are popularized is the key to the profit of the financial products. The existing financial products are popularized by offline personnel, and the popularization capability is poor.
Disclosure of Invention
In order to solve the above technical problem, the present invention provides a financial product scene staging service promotion system, which includes:
the information extraction module is used for acquiring user information;
the user information classification module is used for receiving the user information, classifying the user information through a preset classification table and acquiring a user type identifier;
a scene information corpus obtaining module for obtaining the current scene type A from the current sceneiExtracting scene keywords, training the scene keywords to construct a scene information corpus Aij；
A financial product classification module for classifying the financial products to construct financial type BiCollecting and training the sub-financial products of the financial type and marking the user information to obtain a financial product set Bij；
A financial product corresponding module for corresponding to the scene information corpus AijSearching a preset scene type-financial type information table to obtain a corresponding financial type BiCollecting and obtaining financial product set B according to user type identificationij；
A financial product recommendation module for recommending financial product set BijThe financial products in the system are sorted, and the financial products are recommended and implanted into the current scene.
Preferably: the information extraction module comprises a fixed information extraction module and a time information extraction module;
the fixed information extraction module is used for acquiring user fixed information;
the time information extraction module is used for acquiring the current time point information of the user.
Preferably, the following components: the current time point information is divided into one or more combinations of economic information, demand information, physical information and tendency information.
Preferably: the time information extraction module comprises an information software correlation module, a text information acquisition module, a keyword extraction module, a keyword statistics module and a keyword determination module; the information software correlation module is used for correlating information acquisition software; the text information acquisition module is used for acquiring text information from the information acquisition software; the keyword extraction module is used for extracting keywords from the text information to obtain keywords; the keyword counting module counts the keywords, calculates the occurrence frequency of the keywords, judges whether the occurrence frequency of the keywords exceeds a standard value, if so, the keyword determining module determines the keywords as useful keywords and combines the keywords to obtain the current time point information Ni。
Preferably: the financial product scene staging service promotion system further comprises:
a correction module for correcting the current time point information NiCorrecting, and acquiring current time point information N by a current time point information extraction modulei+1Then, the current time point information N is judgedi+1Whether to communicate with the current time point information NiContrary to this, if yes, the current time point information is determined to be Ni+1。
Preferably: the financial product sequencing method comprises the following steps: obtaining various input-income ratios P of financial productsiAnd its influence factor Wi(ii) a Calculating the product benefit score
Figure 738136DEST_PATH_IMAGE001
And sorting the financial products according to the benefit score.
Preferably: the input income ratio comprises one or more of a capital input income ratio, a promotion input income ratio, an effect input income ratio and a welfare input income ratio.
The invention also provides a financial product scene staging service promotion method, which is applied to the financial product scene staging service promotion system and comprises the following steps:
s1, acquiring user information;
s2, classifying through a preset classification table to obtain user type identification;
s3, acquiring the type A of the current scene from the current sceneiExtracting scene keywords, training the scene keywords to construct a scene information corpus Aij；
S4, classifying the financial products to construct financial type BiCollecting and training the sub-financial products of the financial type and marking the user information to obtain a financial product set Bij；
S5, according to scene information corpus AijSearching a preset scene type-financial type information table to obtain a corresponding financial type BiCollecting and obtaining financial product set B according to user type identificationij；
S6 financial product set BijThe financial products in the system are sorted, and the financial products are recommended and implanted into the current scene.
The invention also provides a computer terminal which comprises a memory, a processor and a computer program which is stored on the memory and can run on the processor, wherein the processor executes the program to realize the steps of the financial product scene staging service promotion method.
The present invention also provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of the method for staging service for a financial product scenario.
The invention has the technical effects and advantages that: according to the invention, the financial products which accord with the user can be recommended to the client through the information of the client, so that the experience degree and the acceptance degree of the client can be improved, the pushing success rate of the financial products and the interest of the client can be greatly improved, and the popularization quality is improved.
Drawings
Fig. 1 is a block diagram illustrating a structure of a financial product scenario staging service promotion system according to the present invention.
Fig. 2 is a flowchart of a financial product scene staging service promotion method according to the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and specific embodiments. The embodiments of the present invention have been presented for purposes of illustration and description, and are not intended to be exhaustive or limited to the invention in the form disclosed. Many modifications and variations will be apparent to practitioners skilled in this art. The embodiment was chosen and described in order to best explain the principles of the invention and the practical application, and to enable others of ordinary skill in the art to understand the invention for various embodiments with various modifications as are suited to the particular use contemplated.
Example 1
Referring to fig. 1, in this embodiment, a financial product scene staging service promotion system is provided, configured to promote a financial product, where the financial product scene staging service promotion system includes:
and the information extraction module is used for acquiring user information, and can perform system survey, information statistics and the like. The information extraction module may include a fixed information extraction module and a time information extraction module.
The fixed information extraction module is used for acquiring the fixed information of the user, wherein the fixed information does not change along with the change of time and can be name, age, gender, native place and the like. The fixed information acquired by the fixed information extraction module may be acquired through user registration information, registration ID, and the like, which is not described herein in detail.
The time information extraction module is used for acquiring the current time point information of the user, and the current time point information can be changed along with the change of time. E.g. current time pointThe information may be age, physical condition, economic condition, fixed assets, cause, demand, etc., and will not be described herein in detail. The current time point information can be divided into economic information, demand information, physical information, tendency information and the like. Each piece of information can be filled in through associated retrieval websites, chat software, mobile phone app information, and the like, and details are not described herein. For example, a user has 55 million of free funds (55 million is stored in the fixed asset of the software) at the present stage, the client uses 45 million to purchase one automobile, the economic information obtained by calculation is 10 ten thousand yuan, the physical condition of the client is good, the demand information is the remaining 10 ten thousand yuan to manage money, the trend information is that the client is biased to conservative investment, and the like, and details are not described herein. The time information extraction module can comprise an information software association module, a text information acquisition module, a keyword extraction module, a keyword statistics module and a keyword determination module, wherein the information software association module is used for associating information acquisition software. For example, if a user searches for a car on a retrieval website and browses car related information, the information software association module associates the retrieval website; the text information obtaining module is configured to obtain text information from the information obtaining software, where the text information may be obtained from search content, input content, and publication content, and details are not described herein. The keyword extraction module is used for extracting keywords from the text information so as to obtain keywords, the keyword counting module is used for counting the keywords, calculating the occurrence frequency of the keywords, judging whether the occurrence frequency of the keywords exceeds a standard value, if so, the keyword determining module determines the keywords as useful keywords and combines the keywords to obtain the current time point information Ni. For example, the text information is the search content "car → 40-50 ten thousand → brand of car", the extracted keywords are car, 40-50 ten thousand car and preferred car, and in the chat log "i purchased xxx brand car", the keywords car, purchased, etc. are extracted, and the number of times of occurrence of the keywords in the same text information within a period of time, purchased 6 times, exceeds the label 5 times, xxx brand car appears 5 times, i appears 20 times, and confirmation of completion of car purchase is made.
And the user information classification module is used for receiving the user information, classifying the user information through a preset classification table and acquiring the user type identification. The classification table can be prepared in advance through expert experience, and is not described herein in detail. For example, classifications may be made in terms of economics, asset type, character, and the like. For example, the economic condition of the user is good, the fixed assets occupy most of the assets, the mobile funds are less, the investment is more conservative, and the like, and the economy, the asset type and the character can be obtained according to the past investment history, which is not described herein in detail.
A scene information corpus obtaining module for obtaining the current scene type A from the current sceneiExtracting scene keywords, training the scene keywords to construct a scene information corpus Aij. For example, if the website currently browsed is a car website and the purchase is determined, so that a car of the current scene type is obtained, and the keyword is xxx brand, a scene information corpus a is obtained through training constructionijIs "automobile- × × × brand".
A financial product classification module for classifying the financial products to construct a financial type BiCollecting and training the sub-financial products of the financial type and marking the user information to obtain a financial product set Bij. Financial products set BijCorresponding to the items of the classification table one by one. Sub-financial products may be classified into economy, asset type, character, and the like.
The financial product corresponding module is used for collecting the information according to the scene AijSearching a preset scene type-financial type information table to obtain a corresponding financial type BiCollecting and obtaining financial product set B according to user type identificationij. For example, current scene type AiThe value of purchasing a xxx brand automobile for a customer is 40-50 ten thousand, and the mobile capital is about 10 yuan. The user type is marked as automobile-40 to 50 ten thousand, the spare fund is 10 yuan, the investment of the client is conservative, the financial type of the automobile insurance is screened out in the insurance category, and then the financial product which accords with the condition that the fund is slightly conservative in 10 ten thousand yuan is screened out after the financial product which accords with the condition that the automobile type insurance is 40 to 50 ten thousand. Details are not described herein.
Financial product recommendation module for financial product set BijThe financial products in the system are sorted, and the financial products are recommended and implanted into the current scene. For example, the financial products may be ranked according to their profit size, and the product ranking method may include: obtaining various input-to-income ratios P of various sub-melting productsiAnd its influence factor Wi. The product benefit score can be calculated
Figure 455556DEST_PATH_IMAGE002
. And sorting the sub-financial products according to the benefit score. The various input-income ratios may include a capital input-income ratio, a promotion input-income ratio, an effect input-income ratio, a welfare input-income ratio and the like, and are not described herein in detail. Financial products which accord with users can be recommended to the clients through the information of the clients, the experience degree and the acceptance degree of the clients can be improved, the pushing success rate of the financial products and the interest of the clients can be greatly improved, and therefore the popularization quality is improved.
Example 2
A correction module for correcting the current time point information NiCorrecting, and acquiring current time point information N by a current time point information extraction modulei+1Then, the current time point information N is judgedi+1Whether to communicate with the current time point information NiContrary to this, if yes, the current time point information is determined to be Ni+1. The contradictory can be determined by definition, or can be antisense words, and the specific words are not described in detail. Thereby ensuring the accuracy of the current time point information.
Example 3
Referring to fig. 2, in the present embodiment, a method for promoting a financial product scene staging service is provided, including the following steps:
s1, acquiring user information;
s2, classifying through a preset classification table to obtain user type identification;
s3, acquiring the type A of the current scene from the current sceneiAnd extracting scene keywords, and adding the scene keywords into the scene keywordsTraining and constructing to obtain scene information corpus Aij；
S4, classifying the financial products to construct financial type BiCollecting and training the sub-financial products of the financial type and marking the user information to obtain a financial product set Bij；
S5, according to scene information corpus AijSearching a preset scene type-financial type information table to obtain a corresponding financial type BiCollecting and obtaining financial product set B according to user type identificationij；
S6 financial product set BijThe financial products in the system are sorted, and the financial products are recommended and implanted into the current scene.
As a preferred embodiment of the present invention, a computer terminal comprises a memory, a processor, and a computer program stored on the memory and executable on the processor. And when the processor executes the program, the method for promoting the staging service of the financial product scene is realized.
When the method is applied, the method can be applied in a software mode, for example, the method is designed into an independently running program and is installed on a computer terminal, and the computer terminal can be a computer, a smart phone, a control system and other Internet of things equipment. The method for promoting the staging service of the financial product scene can also be designed into an embedded running program and installed on a computer terminal, such as a singlechip.
As a preferred embodiment of the present invention, a computer-readable storage medium has a computer program stored thereon. When the program is executed by the processor, the steps of the method for popularizing the staging service of the financial product scene are realized. When the method for popularizing the staging service in the financial product scene is applied, the method can be applied in a software form, for example, a program which is designed to be independently operated by a computer readable storage medium, wherein the computer readable storage medium can be a U disk and is designed to be a U shield, and the program which starts the whole method is designed to be externally triggered by the U disk.
It is to be understood that the described embodiments are merely a few embodiments of the invention, and not all embodiments. All other embodiments, which can be derived by one of ordinary skill in the art and related arts based on the embodiments of the present invention without any creative effort, shall fall within the protection scope of the present invention. Structures, devices, and methods of operation not specifically described or illustrated herein are generally practiced in the art without specific recitation or limitation.

Claims (10)

1. The financial product scene staging service promotion system is characterized by comprising the following components:
the information extraction module is used for acquiring user information;
the user information classification module is used for receiving the user information, classifying the user information through a preset classification table and acquiring a user type identifier;
a scene information corpus obtaining module for obtaining the current scene type A from the current sceneiExtracting scene keywords, training the scene keywords to construct a scene information corpus Aij；
A financial product classification module for classifying the financial products to construct financial type BiCollecting and training the sub-financial products of the financial type and marking the user information to obtain a financial product set Bij；
A financial product corresponding module for corresponding to the scene information corpus AijSearching a preset scene type-financial type information table to obtain a corresponding financial type BiCollecting and obtaining financial product set B according to user type identificationij；
A financial product recommendation module for recommending financial product set BijThe financial products in the system are sorted, and the financial products are recommended and implanted into the current scene.
2. The financial product scene staging service promotion system of claim 1, wherein the information extraction module includes a fixed information extraction module and a time information extraction module;
the fixed information extraction module is used for acquiring user fixed information;
the time information extraction module is used for acquiring the current time point information of the user.
3. The system as claimed in claim 2, wherein the current time point information is divided into one or more combinations of economic information, demand information, physical information, and trend information.
4. The financial product scene staging service promotion system of claim 2, wherein the time information extraction module includes an information software association module, a text information acquisition module, a keyword extraction module, a keyword statistics module and a keyword determination module; the information software correlation module is used for correlating information acquisition software; the text information acquisition module is used for acquiring text information from the information acquisition software; the keyword extraction module is used for extracting keywords from the text information to obtain keywords; the keyword counting module counts the keywords, calculates the occurrence frequency of the keywords, judges whether the occurrence frequency of the keywords exceeds a standard value, if so, the keyword determining module determines the keywords as useful keywords and combines the keywords to obtain the current time point information Ni。
5. The system as claimed in claim 1, wherein the system further comprises:
a correction module for correcting the current time point information NiCorrecting, and acquiring current time point information N by a current time point information extraction modulei+1Then, the current time point information N is judgedi+1Whether to match the current time point information NiContrary to this, if yes, the current time point information is determined to be Ni+1。
6. The system as claimed in claim 1, wherein the method for ordering financial products comprises: obtaining various input-income ratios P of financial productsiAnd its influence factor Wi(ii) a Calculating the product benefit score
Figure 305401DEST_PATH_IMAGE001
And sorting the financial products according to the benefit score.
7. The financial product scenario staging service extension system according to claim 6, wherein the revenue input ratio includes one or more of a capital input revenue ratio, a promotional input revenue ratio, an effect input revenue ratio, and a welfare input revenue ratio.
8. A financial product scenario staging service promotion method applied to the financial product scenario staging service promotion system according to any one of claims 1 to 7, the financial product scenario staging service promotion method comprising the steps of:
s1, acquiring user information;
s2, classifying through a preset classification table to obtain user type identification;
s3, acquiring the current scene type A from the current sceneiExtracting scene keywords, training the scene keywords to construct a scene information corpus Aij；
S4, classifying the financial products to construct financial type BiCollecting and training the sub-financial products of the financial type and marking the user information to obtain a financial product set Bij；
S5, according to scene information corpus AijSearching a preset scene type-financial type information table to obtain a corresponding financial type BiCollecting and obtaining financial product set B according to user type identificationij；
S6 financial productArticle set BijThe financial products in the system are sorted, and the financial products are recommended and implanted into the current scene.
9. A computer terminal comprising a memory, a processor and a computer program stored in the memory and executable on the processor, wherein the processor executes the program to perform the steps of the method of claim 8.
10. A computer-readable storage medium having stored thereon a computer program, wherein the program, when executed by a processor, performs the steps of the method for staging service for financial product scenarios as recited in claim 8.
CN202210535952.8A 2022-05-18 2022-05-18 Financial product scene staging service promotion system and method Pending CN114708042A (en)

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