CN114501104B

CN114501104B - Interaction method, device, equipment, storage medium and product based on live video

Info

Publication number: CN114501104B
Application number: CN202210102700.6A
Authority: CN
Inventors: 张艳军
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2022-01-27
Filing date: 2022-01-27
Publication date: 2023-03-21
Anticipated expiration: 2042-01-27
Also published as: CN114501104A

Abstract

The application discloses an interaction method, device, equipment, storage medium and product based on live video, and relates to the field of live programs. The method comprises the following steps: receiving a group chat trigger operation, wherein the group chat trigger operation is used for indicating participation in an interactive group of a target live broadcast room; responding to the group chat triggering operation, and displaying a group chat interaction area corresponding to the interaction group; and displaying the interactive content in the group chat interactive area based on the interactive messages in the interactive group. In the watching process of the live video, the interaction of messages or activities can be carried out with other member accounts which are added into the interactive group in the target live room in the interactive group by creating the interactive group or adding the interactive group, so that the interaction mode among the member accounts in the live video playing process is increased, the interaction diversity in the live video playing process is improved, the human-computer interaction efficiency is improved, and the interaction efficiency among the members is improved.

Description

Interaction method, device, equipment, storage medium and product based on live video

Technical Field

The embodiment of the application relates to the field of live programs, in particular to an interaction method, device, equipment, storage medium and product based on live video.

Background

The live broadcast application program is an application program which points to the anchor account to provide a live broadcast platform and provides a live broadcast video for the audience account, namely, a user can log in an account in the live broadcast application program, initiate live broadcast through the logged-in account to provide the live broadcast video for the watching account, and the live broadcast application program can also be used as the watching account to watch the live broadcast video of the anchor account.

In the related technology, in some events live broadcast, the audience account can enter a live broadcast room to watch live broadcast video in the event process by selecting a live broadcast channel corresponding to the event, comment content can be published in a comment area of the live broadcast room, and the comment content can be displayed above the live broadcast video in a bullet screen mode.

However, in the live event watching process, the comment content of the audience is only displayed in the form of a barrage or a comment, and the human-computer interaction efficiency is low.

Disclosure of Invention

The embodiment of the application provides an interaction method, device, equipment, storage medium and product based on live video, and the human-computer interaction efficiency in the live video process can be improved. The technical scheme is as follows:

in one aspect, an interaction method based on live video is provided, and the method includes:

receiving a group chat triggering operation, wherein the group chat triggering operation is used for indicating participation in an interactive group of a target live broadcast room, and the interactive group is a group which is created for a target member account in the target live broadcast room and is used for other member accounts to join and participate in interaction;

responding to the group chat triggering operation, and displaying a group chat interaction area corresponding to the interaction group in a live broadcast interface of the target live broadcast room;

and displaying interactive content in the group chat interactive area based on the interactive message in the interactive group, wherein the interactive message comprises a reward message, and the reward message is a message sent in the interactive group when the live content of the target live broadcast room meets the preset content requirement.

In another aspect, an interactive device based on live video is provided, the device includes:

the system comprises a receiving module, a group chat triggering operation and a display module, wherein the group chat triggering operation is used for indicating participation in an interactive group of a target live broadcast room, and the interactive group is a group which is created for a target member account in the target live broadcast room and is used for other member accounts to join and participate in interaction;

the display module is used for responding to the group chat triggering operation and displaying a group chat interaction area corresponding to the interaction group in a live interface of the target live broadcast room;

the display module is further configured to display interactive content in the group chat interactive area based on the interactive message in the interactive group, where the interactive message includes a reward message, and the reward message is a message sent in the interactive group when the live content of the target live broadcast room meets a preset content requirement.

In another aspect, a computer device is provided, which includes a processor and a memory, where at least one instruction, at least one program, a set of codes, or a set of instructions is stored in the memory, and the at least one instruction, the at least one program, the set of codes, or the set of instructions is loaded and executed by the processor to implement the live video-based interaction method according to any one of the embodiments of the present application.

In another aspect, a computer-readable storage medium is provided, in which at least one instruction, at least one program, a set of codes, or a set of instructions is stored, which is loaded and executed by a processor to implement a live video-based interaction method as described in any of the embodiments of the present application.

In another aspect, a computer program product or computer program is provided, the computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer readable storage medium, and the processor executes the computer instructions to enable the computer device to execute the live video-based interaction method in any one of the above embodiments.

The beneficial effects that technical scheme that this application embodiment brought include at least:

in the watching process of the live video, the interaction of messages or activities can be carried out with other member accounts which are added into the interactive group in the target live room in the interactive group by creating the interactive group or adding the interactive group, so that the interaction mode among the member accounts in the live video playing process is increased, the interaction diversity in the live video playing process is improved, the human-computer interaction efficiency is improved, and the interaction efficiency among the members is improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is an interface diagram of a group chat interaction area displaying an interaction group in a live interface according to an exemplary embodiment of the present application;

FIG. 2 is a schematic illustration of an implementation environment provided by an exemplary embodiment of the present application;

FIG. 3 is a flow chart of a live video-based interaction method provided by an exemplary embodiment of the present application;

FIG. 4 is a schematic diagram of a process for interactive group creation provided based on the embodiment shown in FIG. 3;

FIG. 5 is a schematic diagram of a process for inviting to join an interactive group provided based on the embodiment shown in FIG. 3;

FIG. 6 is a flowchart of a live video-based interaction method provided by another exemplary embodiment of the present application;

FIG. 7 is a schematic diagram of a display interface of a group chat interaction area provided based on the embodiment shown in FIG. 6;

FIG. 8 is a flowchart of a live video-based interaction method provided by another exemplary embodiment of the present application;

FIG. 9 is a schematic diagram of a specific membership election process provided based on the embodiment shown in FIG. 8;

FIG. 10 is a schematic diagram of a live competition guess process provided based on the embodiment shown in FIG. 8;

FIG. 11 is a schematic diagram of a reward message interaction process provided based on the embodiment shown in FIG. 8;

FIG. 12 is a schematic overall flow chart of live video-based interaction provided by an exemplary embodiment of the present application;

FIG. 13 is a diagram illustrating a technical implementation process of interactive groups provided by an exemplary embodiment of the present application;

fig. 14 is a block diagram illustrating a structure of a live video-based interactive apparatus according to an exemplary embodiment of the present application;

fig. 15 is a block diagram illustrating a structure of a live video-based interactive apparatus according to another exemplary embodiment of the present application;

fig. 16 is a block diagram of a terminal according to an exemplary embodiment of the present application.

Detailed Description

To make the objects, technical solutions and advantages of the present application more clear, embodiments of the present application will be described in further detail below with reference to the accompanying drawings.

Live broadcasting refers to that data of a main broadcasting party is collected through equipment and is converted into a video stream capable of being transmitted through a series of processing, such as: and (3) carrying out coding compression processing on the video, converting the video into a video stream, and outputting the video stream to a watching terminal for playing. The live application provided in the embodiment of the present application refers to an application provided on a media platform, that is, a user can initiate a live room with himself as an anchor after registering an account in the live application. In some embodiments, the user account opens the live broadcast room for live broadcast by applying for qualification, and in other embodiments, the user account directly selects to start live broadcast in a user interface of the live broadcast application program and fills in information of the live broadcast room, so that the live broadcast room can be opened for live broadcast. In some embodiments, the user account may also be viewed as a viewer account on a live video of the anchor account.

In the embodiment of the application, the live application program also provides a function of creating an interactive group in a live room. Referring to fig. 1, schematically, an interface diagram of a group chat interaction area for displaying an interaction group in a live interface is shown, as shown in fig. 1, a live interface 100 includes a play area 110 and a group chat interaction area 120, where the play area 110 is used for playing a live video of a target live room, and the group chat interaction area 120 is used for displaying an interaction content in the interaction group.

The interactive group is a group created in a live broadcast room by a member account in a target live broadcast room, and the member account can be realized as an anchor account or a common audience account.

After the interactive group is created, the member accounts can invite other member accounts to enter the interactive group for interaction, also can invite other accounts which are not in the target live broadcast room in a mode of sending social messages, and other accounts can enter the target live broadcast room through the social messages and are added into the interactive group in the target live broadcast room.

In the interactive group, each member account can send interactive messages, so that other member accounts can receive and display the interactive messages in the interactive group; each member account can also participate in interactive activities in the interactive group, such as: guessing activities, lottery activities, identity competition activities, bonus obtaining activities, etc., which are not limited in this embodiment.

The live broadcast related in the embodiment of the application can be common live broadcast, also can be event live broadcast, or recommend live broadcast, taking event live broadcast as an example, by creating an interactive group in the event live broadcast, each member account for watching or anchor event live broadcast can join the interactive group to carry out interactive chat, and participate in interactive activities. Such as: the member accounts in the interactive group can participate in the guessing activity to carry out the guessing of the result of the competition stage or the final result, and virtual resources are obtained as rewards according to the guessing result.

Fig. 2 is a schematic diagram of an implementation environment provided by an exemplary embodiment of the present application, as shown in fig. 2, the implementation environment includes a terminal 210 and a server 220, where the terminal 210 and the server 220 are connected through a communication network 230.

The live application provided in the embodiment of the present application is installed in the terminal 210, and the live application provides a creating/joining function of an interactive group, that is, when a user uses the live application on the terminal 210, the user can create or join the interactive group in the live application for interaction.

The interactive group is used for providing a space for the joined member accounts to carry out chat message interaction and participate in interactive activities. Such as: the member accounts in the interactive group can send interactive chat messages in the interactive group, so that other member accounts joining the interactive group can receive and display the interactive chat messages; alternatively, the member account in the interactive group may also participate in a guessing activity, an election activity, a lottery activity, and the like initiated in the interactive group.

The server 220 is configured to provide video stream data to the terminal 210 for playing live video, and the server 220 is configured to manage an interactive group created by a member account and manage an interactive group joined by the member account. Illustratively, the server 220 creates a group identifier corresponding to the target live broadcast room as an interactive group in the target live broadcast room when receiving a group creation instruction sent by the terminal 210.

It should be noted that the server may be an independent physical server, may also be a server cluster or a distributed system formed by a plurality of physical servers, and may also be a cloud server that provides basic cloud computing services such as cloud service, a cloud database, cloud computing, cloud functions, cloud storage, web service, cloud communication, middleware service, domain name service, security service, content Delivery Network (CDN), big data, and an artificial intelligence platform. The Cloud technology (Cloud technology) is a hosting technology for unifying series resources such as hardware, software, network and the like in a wide area network or a local area network to realize calculation, storage, processing and sharing of data. The cloud technology is based on the general names of network technology, information technology, integration technology, management platform technology, application technology and the like applied in the cloud computing business model, can form a resource pool, is used as required, and is flexible and convenient. Cloud computing technology will become an important support. Background services of the technical network system require a large amount of computing and storage resources, such as video websites, picture-like websites and more web portals. With the high development and application of the internet industry, each article may have its own identification mark and needs to be transmitted to a background system for logic processing, data in different levels are processed separately, and various industrial data need strong system background support and can only be realized through cloud computing.

In some embodiments, the servers described above may also be implemented as nodes in a blockchain system.

The terminal and the server may be directly or indirectly connected through wired or wireless communication, and the application is not limited herein.

With reference to the above introduction and implementation environments, a live video-based interaction method provided in an embodiment of the present application is described, taking an example that the method is applied to a terminal shown in fig. 2 as an example, as shown in fig. 3, where the method includes:

step 301, receiving a group chat trigger operation, where the group chat trigger operation is used to instruct participation in an interactive group of a target live broadcast room.

The interactive group is a group which is created by the account numbers of the target members in the target live broadcast room and is used for other member accounts to join and participate in interaction.

The interactive group is a group space which is independently established by the target member accounts on the basis of the target live broadcast room and is used for interaction among partial member accounts. In some embodiments, member accounts located in the interactive group can interact with each other, and member accounts not located in the interactive group cannot interact with each other in the interactive group; or, the member accounts in the interactive group can interact with each other, and the member accounts not in the interactive group can only interact with the interactive group in one way.

In some embodiments, the live broadcast interface further includes a public comment area, and the comment area is used for providing interactive comments for member accounts in the target live broadcast room, wherein the interactive group exists independently of the comment area and provides an interactive space for member accounts joined in the target live broadcast room. That is, member accounts in the target live broadcast room can all publish comment contents through a public comment area; and the member account number added into the interactive group in the target live broadcast room can release the interactive message in the interactive group.

In some embodiments, the group chat triggering operation may be implemented as a creation operation of an interactive group, or may be implemented as a join operation of the interactive group; the creation of the interactive group and the joining of the interactive group are explained respectively:

1. creation of interactive groups

That is, the current account logged in by the terminal is the target member account in the target live broadcast room.

Wherein the creating of the interactive group comprises at least one of the following conditions:

1.1 creating directly by means of controls

Namely, displaying a group chat creating control, wherein the group chat creating control is used for indicating that an interactive group is created; and receiving a triggering operation of the group chat creating control as a group chat triggering operation.

Referring to fig. 4, which is a schematic diagram illustrating a process of creating an interactive group according to an exemplary embodiment of the present application, as shown in fig. 4, a group chat creation control 410 is displayed in a live interface 400, and when a trigger operation on the group chat creation control 410 is received, an interactive group is created with a current target member account as a group owner.

1.2 creating Interactive groups by means of Voice control

That is, receiving a voice control trigger operation, such as: clicking a voice control in a playing interface, and thus creating an interactive group by inputting a voice control signal, such as: the voice control signal is "create interactive group".

1.3 creating an Interactive group by selecting an invited Member Account in the Member Account List

The method comprises the steps that a member account list is displayed in a playing interface, the member account list comprises member accounts which are located in a target live broadcast room and used for watching live broadcast videos, corresponding interactive groups are created by selecting and inviting the member accounts in the member account list, and the member accounts in the interactive groups comprise the current target member account and the member accounts invited by the target member account.

It should be noted that the above-mentioned creating manner of the interactive group is only an illustrative example, and the present embodiment does not limit this.

In some embodiments, in creating the interactive group, some related contents of the interactive group may also be configured, such as: and configuring information such as group name of the interactive group, joining condition of the interactive group, joining password of the interactive group and the like. The group name of the interactive group is used for representing the group chat subject of the interactive group; the join condition of the interactive group is used for indicating a condition which needs to be met when the interactive group is joined, such as: the level condition in the live program, the time length for watching a target live broadcast room and the like; the joining password of the interactive group is password information which is set by the account number of the target member and is required for entering the interactive group, such as: the password set by the target member account is 'the victory dream', when other member accounts are added into the interactive group, the password input area is displayed, when other member accounts correctly input the password in the password input area, the other member accounts can be added into the interactive group, otherwise, the other member accounts cannot be added into the interactive group.

Optionally, the interactive group further comprises a membership limit, the membership limit comprising at least one of:

1. the number of the members is limited to a preset limit value. If the limit value is set to 50 in advance, the maximum number of members for each interactive group is 50.

2. The membership limit of the interactive group corresponds to the level of the target member account in the live program, wherein the membership limit and the level are in positive correlation.

Optionally, acquiring an account number grade of a target member account, and determining the member number limit of the interactive group based on the account number grade, wherein a corresponding relation exists between the account number grade and the member number limit; an interactive group is created based on membership restrictions.

Illustratively, when the target member account number level is 10 levels and less, the number of the members in the interactive group is limited to be within 20; when the target member account number is 10-15 grades, the number of the members of the interactive group is limited to be within 30.

Wherein, the grade of the target member account is as follows: the level of the target member account in the target live broadcast room; or, the level of the target member account in the live application; or the target member account is in a level corresponding to the theme of the target live broadcast room.

3. The membership limit of the interactive group corresponds to the identity of the target member account in the target live broadcast room.

Optionally, acquiring the account identity of the target member account in the target live broadcast room; determining the membership limit of the interactive group based on the account number identity, wherein a corresponding relationship exists between the account number identity and the membership limit; an interactive group is created based on the membership limit.

Illustratively, when the target member account is the anchor account in the target live broadcast room, the number of members in the interactive group is limited to 100; or when the target member account is the anchor account in the target live broadcast room, the number of the members in the interactive group is limited to no upper limit. And when the target member account is the audience account in the target live broadcast room, the number of the members of the interactive group is limited to 50.

Optionally, the anchor account, like the common account, may also create an interactive group in the live event room, and the anchor account may have a larger authority, such as: the number of people who invite can promote, the group chat that the anchor starts defaults to have the function of enjoying, and the crowd can carry out the gift appreciation to the anchor account, and the anchor can explain and introduce the event content to obtain the user's enjoyment. The interactive group (or called as private group chat) mode has the advantages that for the anchor account, a live broadcast explanation mode of the event is added, the live broadcast content of the anchor can be enriched, the live broadcast interest is improved, and the watching behavior in the group can improve the resource acquisition condition.

2. Joining of interactive groups

Namely, a group chat joining control is displayed, and the group chat joining control is used for indicating to join the interactive group and receiving a triggering operation of the group chat joining control as a group chat triggering operation.

In some embodiments, the manner of joining the interactive group chat includes at least one of:

2.1 displaying a group chat joining control in a public comment area corresponding to the target live broadcast room, and triggering the displayed group chat joining control in the public comment area by the current account so as to join the interactive group.

And 2.2, displaying a group chat joining control in a dialog box interface of the instant messaging application program, wherein the group chat joining control is used for providing a channel for jumping to a target live broadcast room in the live broadcast program, so that the displayed group chat joining control is triggered in the instant messaging application program, jumps to the live broadcast program, enters the target live broadcast room and joins the interactive group by the current account.

2.3 displaying a group chat joining control in a dialog box interface of the live program; the group chat joining control is used for providing a channel for accessing the target live broadcast room.

2.4 selecting options corresponding to the interactive group in a group display list of the target live broadcast room, thereby joining the interactive group; and the group display list is used for displaying each interactive group established in the current target live broadcast room.

It should be noted that the joining manner of the interactive group is only an illustrative example, and the present embodiment does not limit this.

Schematically, in this embodiment, a case is taken as an example where the target member account issues a request in a public comment area, and sends an invitation to a friend in a live program. As shown in fig. 5, after the interactive group is created in the target member account, an invitation selection area 510 is displayed in the playing interface 500 corresponding to the target member account, where the invitation selection area includes a friend invitation option 511 and a public invitation option 512; when receiving the selection operation on the friend invitation option 511, the target member account selects and sends the invitation message of joining the interactive group to the friend account in the live program; upon receiving the selection operation on the public invitation option 512, the target member account sends an invitation message 521 to join the interactive group to the comment field 520 of the target live broadcast room, or the target member account sends an invitation message to join the interactive group to the forum of the live broadcast program.

In some embodiments, the target member account that creates the interactive group may be implemented as an anchor account of a target live broadcast room; or, the target member account for creating the interactive group may also be implemented as a general audience account in the target live broadcast room, which is not limited in this embodiment.

Optionally, when the interactive group includes the limit of the number of the members, when the member account is added into the interactive group, the member account can be added into the interactive group only when the number of the members in the interactive group does not reach the limit of the number of the members, otherwise, the member account cannot be added into the interactive group; or when the number of the members in the interactive group reaches the limit of the number of the members, the newly joined members extrude the members with the lowest activity in the current interactive group, and thus the newly joined members join the interactive group. Wherein, the activity of the member is related to at least one of the speaking quantity, the activity participation times, the activity organization times and the like of the member in the interactive group.

And 302, responding to the group chat triggering operation, and displaying a group chat interaction area corresponding to the interaction group in a live broadcast interface of the target live broadcast room.

The group chat interaction area can be directly superposed and displayed on the original playing interface; or the group chat interaction area can also be an area re-divided on the basis of the original playing interface; or the group chat interaction area and the original playing interface can be realized as two parallel split screen interfaces.

In some embodiments, when the group chat interaction area is displayed on the original playing interface in an overlapped manner, the display position of the group chat interaction area is fixed, or the display position of the group chat interaction area is active. Optionally, in response to a group chat triggering operation, obtaining display parameters of a group chat interaction area, where the display parameters are used to indicate a display size and a display position of the group chat interaction area; and superposing and displaying the group chat interaction area in a live broadcast interface of the target live broadcast room based on the display parameters.

In this embodiment, a display location activity of the group chat interaction area is taken as an example, that is, in response to the group chat trigger operation, the group chat interaction area is displayed in a superimposed manner in a live interface of the target live broadcast room, and the group chat interaction area is an activity area in the live interface. The active area is an area where the display position of the group chat interaction area is adjustable in a live interface in a self-defined manner, and in some embodiments, a user can adjust the display position of the group chat interaction area through dragging operation of the group chat interaction area.

In some embodiments, the display position of the group chat interaction area is different based on the display mode of the live interface, and different display schemes exist. After an interactive group is created, optionally displaying the group chat interactive area in the vertical screen display mode, and not displaying the group chat interactive area in the horizontal screen display mode; or displaying the group chat interaction area in a horizontal screen display mode, and not displaying the group chat interaction area in a vertical screen display mode; or, the group chat interaction area is displayed in both the landscape display mode and the portrait display mode.

In some embodiments, the display size of the group chat interaction area may be adjusted according to the adjustment operation, such as: and the user presses the top position of the group chat interaction area and performs up-and-down dragging operation, so that the height of the group chat interaction area is adjusted to be increased or decreased.

Step 303, displaying the interactive content in the group chat interactive area based on the interactive message in the interactive group.

The interactive message is a message sent to the account of the member joining the interactive group.

In some embodiments, the interactive message is a message sent by a member account joining the interactive group; alternatively, the interactive message may also be implemented as a message sent in an interactive group at system timing or according to a trigger condition.

Wherein, the interactive message can be implemented as a common text/image/emoticon/video message; or may be implemented as an active message. When the interactive message is implemented as an active message, the interactive message is implemented as an active jump channel, that is, after the active control is triggered on the interactive message, the interactive message can participate in the interactive activity.

The interactive activity includes at least one of an identity competition activity, a guessing activity, a voting activity, a reward obtaining activity, and the like, which is not limited in this embodiment.

Optionally, the interactive message includes a reward message, and the reward message is a message sent in the interactive group when the live content of the target live broadcast room meets a preset content requirement. The associated description of the reward message is expanded in detail later.

In summary, in the method provided by this embodiment, in the viewing process of the live video, a message or activity interaction may be performed with other member accounts joining the interactive group in the target live broadcast room in the interactive group by creating the interactive group or joining the interactive group, so that the interaction manner between the member accounts in the live broadcast video playing process is increased, the interaction diversity in the live broadcast video playing process is improved, the human-computer interaction efficiency is improved, and the interaction efficiency between the members is improved.

In an optional embodiment, the display modes of the group chat interaction area in the horizontal screen mode and the vertical screen mode are different. Fig. 6 is a flowchart of a live video-based interaction method provided in another exemplary embodiment of the present application, which is described by taking as an example that the method is applied to the terminal shown in fig. 2, and as shown in fig. 6, the method includes:

step 601, receiving a group chat trigger operation, where the group chat trigger operation is used to instruct participation in an interactive group of a target live broadcast room.

In some embodiments, the group chat triggering operation may be implemented as a creating operation of an interactive group, and may also be implemented as a joining operation of the interactive group.

And step 602, displaying a live video in a vertical screen display mode in response to the live interface, and displaying a group chat interaction area on the comment area in an overlapping mode according to the group chat triggering operation.

Optionally, in the process of displaying the live video in the vertical screen display mode, the playing area of the live video is located at a designated position at the middle upper part of the live interface, the live interface further includes a comment area, and the content in the comment area is the content published by the audience account or the anchor account for the target live room. In this embodiment, when the live video is played in the vertical screen display mode, the group chat interaction area is displayed in an overlapping manner on the comment area, wherein the group chat interaction area is completely overlapped and covers the comment area, or the group chat interaction area is overlapped and covers a part of the comment area.

For an example of overlapping and blocking part of the comment area, please refer to fig. 7, which shows a schematic display interface diagram of the group chat interaction area according to an exemplary embodiment of the present application. As shown in fig. 7, the live interface 700 includes a live video play area 710 and a comment area 720, and when the group chat interaction is started, a group chat interaction area 730 is displayed in an overlapping manner in the comment area 720.

And 603, displaying the live broadcast video in a vertical screen display mode in response to the live broadcast interface, and displaying a group chat interaction area, a playing area and a comment area in parallel according to the group chat triggering operation.

In another optional embodiment, the live video is played in a vertical screen display mode in the original live interface, and the comment area is displayed at a preset position below the live video while the live video is played. And when an interactive group is added/created and a group chat interactive area is called up, adjusting a playing area, a comment area and a display position of the group chat interactive area of the live video.

In some embodiments, the display proportions of the playing area, the comment area and the group chat interaction area are preset, and a user can also adjust the display size relationship between the areas by dragging the joint edge between two adjacent areas.

And step 604, responding to the live broadcast interface, displaying the live broadcast video in a horizontal screen display mode, and displaying a playing area and a group chat interaction area of the live broadcast video in a horizontal half-screen display mode.

Optionally, when the live video is displayed in a full screen mode in a horizontal screen display mode in the live interface, directly displaying the group chat interaction area in an overlapping manner on the live video may shield video content, so in this embodiment of the application, when the live video is displayed in a horizontal screen mode, and when the group chat interaction area is called, the playing area and the group chat interaction area are respectively displayed in a left half screen and a right half screen in a horizontal half screen display mode. The playing area is displayed on the left half screen, and the group chat interaction area is displayed on the right half screen; or the playing area is displayed on the right half screen, and the group chat interaction area is displayed on the left half screen.

And the display proportion of the playing area and the group chat interaction area is a preset proportion. In addition, the display proportion of the playing area and the group chat interaction area can be adjusted by dragging the connecting edge between the two areas.

In some embodiments, when the playing area and the group chat interaction area are displayed in a horizontal half-screen display mode, the comment content in the live broadcast room is displayed in a bullet screen form, wherein the comment content is displayed in a bullet screen form in a half-screen designated area in the playing area; or the comment content is displayed in the upper half screen designated area of the playing area and the group chat interaction area in a bullet screen mode.

Step 605, displaying the interactive content in the group chat interactive area based on the interactive message in the interactive group.

According to the method provided by the embodiment, different schemes are displayed on the group chat interaction area according to different display modes of the vertical screen display mode and the horizontal screen display mode, so that the group chat interaction area can be adaptively matched with different display modes to perform corresponding display, and the display efficiency of the group chat interaction area is improved.

In this embodiment, a target live broadcast room is implemented as an event live broadcast room for example.

In the embodiment, a private area group chat function is taken as an example for explanation, friends can be invited to join the interactive group, or square group chat information is sent in the event live room, strangers are waited to join the group chat, the number of people who can join the group chat is related to the level of the group chat opening person, and the number of people who can join the group chat is more when the level is higher.

After inviting ginseng to chat with a group, a group owner can start high-level identity competition, after starting, members in the group can participate in competition, but need to pay certain virtual resources, such as: diamond, 30 seconds election countdown begins, and after election is finished, a background elects 'high-grade identity' according to the number of diamonds and account number grades issued by people, and a group member elected as the high-grade identity has the following rights and interests: first, the utterance may be color-coded; secondly, voice can be sent in a group, and common group members can only send characters; third, a red envelope gift may be emitted within the group.

After the competition is finished, the group owner can start the guess playing method, the group member can participate in the guess, and the guess content is related to the live broadcast content of the competition, such as: guessing which team won, guessing who killed five first, and so on. The members of the team who guess the winning may upgrade themselves and receive the corresponding prize of diamonds or gifts.

Except for the playing method of the competition, the user can freely chat in group chat, the group chat with high liveness can be recommended by a platform home page to obtain higher flow, the user can get rewards of highlight moments of players while watching events and group chat, when one player is in a match, the highlight moments of game tasks and the like are completed, the system can automatically drop gifts and reward the group chat with high liveness, the members in the group can get the rewards, the users can choose to give the current live broadcast room for main broadcast after getting the rewards, the liveness of the users in the group chat can be improved by the mode of dropping the rewards, and the users can obtain higher flow of the users in the live broadcast room of the events.

The method has the advantages that the mode of the private area group chat can be quickly started in the event live broadcast room, convenience is provided for the user in social contact, the interaction and the activity of the user in the event live broadcast room can be improved, interactive playing methods such as competition, guessing and red package are set in the group chat, and the interactivity of the user in the group chat can be improved.

Based on the interaction manner in the interactive group chat, fig. 8 is a flowchart of an interaction method based on a live video according to another exemplary embodiment of the present application, and the method is applied to a terminal for example to explain, as shown in fig. 8, the method includes:

step 801, receiving a group chat trigger operation, where the group chat trigger operation is used to instruct participation in an interactive group of a target live broadcast room.

And step 802, responding to the group chat triggering operation, and displaying a group chat interaction area corresponding to the interaction group in a live broadcast interface of the target live broadcast room.

Step 803, in response to receiving the identity election message in the interactive group, displaying a first activity identifier in the group chat interactive area.

The first activity identification is used for indicating participation in the competitive selection activity of the designated membership in the interactive group; the message sending authority of the appointed membership in the interactive group is different from the message sending authority of other membership.

Illustratively, the message that the common member identity can send in the interactive group includes: text messages, picture messages, emoticon messages; and the message that the designated membership can send in the interactive group comprises: text messages, picture messages, emoticon messages, voice messages, red packet messages.

Optionally, the message display mode sent by the designated member identity in the interactive group is different from the message display mode sent by other member identities in the interactive group.

Illustratively, the message sent by the designated membership in the interactive group is displayed as a red bubble; messages sent by common membership in an interactive group appear as blue bubbles.

In some embodiments, the designated membership in the interactive group may be one or more; when the designated membership comprises a plurality of membership, the member account in the interactive group becomes one of the designated membership in an election mode.

In this embodiment, it is schematically illustrated that the interaction group includes a designated member identity, as shown in fig. 9, a live interface 900 includes a group chat interaction area 910. A first activity identifier 911 is displayed in the group chat interaction area 910, the content of the first activity identifier 911 is "participate in the election", when a click operation on the first activity identifier 911 is received, a participation area 920 is displayed, and the participation area 920 is used for configuring virtual resources used for participating in the election, wherein the virtual resources can be selected from a preset number of resources, and the number of resources can also be customized to participate in the election. Illustratively, after the user sets 50 diamonds as the diamonds used in the competition, the diamonds are successfully used in the competition to become the designated membership, and as shown in fig. 9, a competition result 930 is displayed in the group chat interaction area 910, and the content of the competition result is "the congratulation on the florist is changed to the high-level identity of the group".

And step 804, responding to the guess message received in the interactive group, and displaying a second activity identifier in the group chat interactive area.

The second activity mark is used for indicating participation in the interactive guessing activity of the interactive group. Wherein the activity content of the interactive guessing activity is related to the live video of the target live broadcast room.

Illustratively, the target live broadcast room is a live broadcast room of the event of the designated event, and the interactive guessing activity is used for predicting the event result of the designated event, wherein the event result comprises a stage event result or a final event result.

Illustratively, as shown in fig. 10, a second activity identifier 1010 is included in the live broadcast interface 1000, the content of the second activity identifier 1010 includes "the group owner has started live broadcast competition", and the second activity identifier 1010 further includes a participation control 1020, when a click operation on the participation control 1020 is received, a competition area 1030 is displayed, and a competition topic is included in the competition area 1030, so that a user can perform live competition in the competition area 1030.

Optionally, the virtual resources obtained by participating in the interactive guessing activity can be used for rewarding the anchor account; alternatively, the virtual resources obtained by participating in the interactive guessing activity can be used to exchange other resources.

In response to receiving the reward message in the interactive group, a third activity identifier is displayed in the group chat interaction area, step 805.

The third activity identification is used for acquiring the virtual resource corresponding to the reward message. The reward message is a message sent by the system in the interactive group when the live video of the target live broadcast room meets the preset content requirement.

Optionally, taking an event live broadcasting room in which the target live broadcasting room is implemented as the target event as an example, the reward message is a message sent by the system in the interactive group when the target event meets the event requirement.

In some embodiments, the server identifies the video content of the live video of the event live broadcast room, and determines whether the preset content requirement is met according to the identification result of the video content, such as: performing text recognition on a video frame of a live video, and determining that the preset content requirement is met when the recognized text content comprises preset keywords; or, the server obtains the event data of the target event, and determines whether the preset content requirement is met according to the event data, such as: and obtaining score data of the target event, and determining that the preset content requirement is met when the difference value of the score data reaches a preset difference value.

In some embodiments, when the group activity of the interactive group reaches the preset activity requirement, the reward message of the system can be received when the preset content requirement is reached. Alternatively, the higher the group liveness, the greater the probability and number of receiving bonus messages.

Optionally, the group activity of the interactive group is obtained, and in response to that the group activity of the interactive group meets the activity requirement, recommendation information is displayed in a first designated area of the target live broadcast room, the recommendation information is used for being linked to a channel joining the interactive group, and the recommendation information includes a group avatar or a group name of the interactive group.

Illustratively, when the group activity of the interactive group reaches a preset activity threshold, the recommendation information of the interactive group is displayed in a bullet screen display area of the target live broadcast room, when the recommendation information is clicked by other member accounts of the target live broadcast room, a joining interface of the interactive group is displayed, and the other member accounts can join the interactive group through the joining interface.

Illustratively, the group activity of the interaction group a is 80, and the activity threshold is 80, then the recommendation information "the interaction group a is in the hot discussion" of the interaction group a is displayed in the bullet screen display area of the target live broadcast room, and when the user clicks the recommendation information, the user can join the interaction group a through the joining interface.

Optionally, acquiring group activity of the interactive group; and responding to the target member account to initiate the interaction with the anchor account of the target live broadcast room, wherein the group activity of the interactive group meets the activity requirement, and displaying the interactive special effect animation in a second designated area of the target live broadcast room.

Illustratively, when the group owner of the interactive group gives a gift to the anchor and the group activity of the interactive group reaches a preset activity threshold, the process of giving the gift highly is displayed in a special effect manner, wherein the gift is an appointed gift or any gift.

Optionally, the group activity of the interactive group is determined according to the number of message interactions and the number of anchor interactions of the interactive group. The method comprises the steps that message interaction quantity and anchor interaction quantity of an interactive group in a historical time period are obtained, wherein the anchor interaction quantity refers to the interaction times of member accounts in the interactive group and an anchor account of a target live broadcast room in the historical time period; group liveness of the interactive group is determined based on the number of message interactions and the number of anchor interactions.

Illustratively, if the number of message interactions of the interactive group in 10 minutes of the history is 80, and the number of times that the member accounts in the interactive group donate gifts to the anchor in 10 minutes of the history is 50, the group activity of the interactive group is 130. It should be noted that, the above calculation is described by taking addition as an example, and the number of message interactions and the number of anchor interactions may also be weighted to obtain the group liveness.

It should be noted that the above-mentioned event requirements are only exemplary, and the present embodiment does not limit the same.

Optionally, when the reward message is received, displaying the third activity identifier, and acquiring the virtual resource attached to the reward message according to the third activity identifier.

Referring to fig. 11, which is a schematic diagram illustrating an interaction process of a reward message according to an exemplary embodiment of the present application, as shown in fig. 11, a live interface 1100 includes a third activity identifier 1110 corresponding to the reward message, the third activity identifier 1110 includes a pickup control 1120, and when a click operation on the pickup control 1120 is received, a pickup result 1130 is displayed, where the pickup result 1130 is used to indicate a pickup result of a virtual resource.

The method provided by the embodiment provides an interaction mode for conducting designated member identity competition and selection, a guessing interaction mode and an incentive obtaining interaction mode in the interaction group, improves interaction diversity among members in the interaction group, and improves creation, use and popularization efficiency of the interaction group.

Fig. 12 is a schematic overall flow chart of interaction based on live video according to an exemplary embodiment of the present application, taking the target live broadcast as an event live broadcast room as an example, as shown in fig. 12, the process includes:

step 1201, the user enters a live event room.

Optionally, the user enters the live event room from the live application program to watch the live event video.

Step 1202, watching live broadcast; and (5) barrage interaction.

That is, the user watches the live video and participates in the barrage interaction in the live event room by sending the comment message.

Step 1203, opening the private domain group chat.

The user creates a private-domain group chat in the event live room, thereby requiring a portion of the spectator account or the anchor account to participate in the private-domain group chat.

At step 1204, a plaza invitation is sent.

Inviting a user in a live event or live player application to participate in the created private-domain group chat.

And step 1205, inviting the friend to participate.

And sending an invitation message to the friend to invite the friend to participate in the private domain group chat.

At step 1206, the group members enter into a group chat.

Step 1207, the group owner turns on the election premium identity.

Wherein, the high-level identity is an identity with special message sending authority in the private domain group chat. Such as: a user with a high level of identity can send messages with different bubbles, send voice, send red packets, etc.

In step 1208, the crowd-sourcing exchange participates.

The crowd members participate in the high-level identity competition by paying a certain amount of virtual resources, wherein the amount of the virtual resources is fixed, or the amount of the virtual resources is user-defined.

Step 1209, publish the senior identity obtainer.

And determining the user acquiring the high-level identity, and disclosing the user in the private domain group chat.

At step 1210, the team members initiate a competition.

And starting competition guess according to the final result or the stage result of the target competition, or starting competition guess according to the performance condition of the members in the target competition.

In step 1211, the panelists participate in the guessing.

That is, the team members give their guessing answers to the final results or the staged results of the target event or the performance of the members in the target event.

At step 1212, the win receives a gift award.

The guessing answers correspond to the trends of the target events, and then gift awards can be obtained.

At step 1213, the race player falls for welfare at the time of the highlight.

When the performance of the match players meets the requirement of highlight time, the system sends a benefit message to the private-area group chat, so that the members in the private-area group chat can acquire the virtual resource corresponding to the benefit message.

The group member receives the reward, step 1214.

Step 1215, the gift rewards the anchor account.

Optionally, the member acquires the virtual resource corresponding to the benefit message, and can enjoy the virtual resource to the anchor account of the live broadcast room of the current event.

Illustratively, the target event is realized as an electronic competition, and the user starts a private group chat in the process of watching the live broadcast of the electronic competition, invites friends to participate in the private group chat, and sends an invitation message of the private group chat in a public square. After the member accounts in the live event rooms of other electric competitions participate in the private area group chat, message interaction can be carried out in the private area group chat.

The group owner of the private group chat can also trigger a high-level identity competition function in the group chat, and the group member participates in the high-level identity competition selection by paying a certain amount of virtual resources, wherein the amount of the virtual resources is fixed, or the amount of the virtual resources is user-defined.

The group owner of the private group chat can also trigger a guessing function in the group chat and set a series of guessing problems, wherein the contents of the guessing problems are related to the contents of the live electric competition events, such as: the guessing problem is used for guessing the result of the electric competition, guessing the score of the electric competition, guessing the performance of the players in the electric competition, and the like, such as: guessing the auxiliary times of players in the auxiliary positions in the electric competition players; guessing the output capacity of the players in the order-taking position in the electric competition players.

When a player in an electronic competition generates a highlight moment, such as: the system sends a reward message to the private group chat, and the group members can acquire reward resources through the reward message and apply the reward resources to the main broadcast and reward.

The method provided by the embodiment provides creation or addition of the private-domain group chat in the live broadcast of the electric competition, and enriches the content form of the live broadcast room of the electric competition.

Compared with the traditional barrage speaking, the private group chat creates a more efficient and diversified interactive mode for the live competition room, group members can interact in real time and participate in the live competition discussion in the private group chat aiming at the process of the live competition, so that the interference of other strange users to the discussion content is avoided, the complex operation of switching the live broadcast interface and the group chat interface back and forth is also omitted, and the man-machine interaction efficiency is improved.

The interactive playing method of the private-area group chat (namely the interactive group) and the live event room is realized in a combined manner, and the main technical points are that the multi-user instant messaging, the service side group chat mode starting and the group chat playing method are realized. The technical selection of the multi-user instant messaging adopts an instant messaging interface, and a complete group system, a message system and the like can be provided.

The instant communication interface realizes a series of functions of chat group management (creating, kicking, applying for joining, dismissing and the like), message sending (text, pictures, voice, video and the like), session management (acquiring lists, deleting sessions and the like), and provides interface support at each end. In the private-domain group chat function, the technical side needs to realize group, message and session management. In order to facilitate service group management, the group function of the private domain group chat can be realized by accessing a service background into an instant communication back-end interface, namely when operations such as group chat creation, people kicking, group dismissal and the like are involved, requests are uniformly initiated to the service background by each client, then the requests are transmitted to the instant communication background by the service background, and a processing result is returned to the client. For message and session management, the client of different platforms accesses the instant communication interface to call the corresponding interface.

According to the description of the instant communication back-end interface, basic general information such as an identifier, an administrator account and the like applied by a service access party on the instant communication platform needs to be transmitted when a group is created, the part of information can be uniformly managed and stored by a background, the other part of parameters relate to group information and comprise group identifiers, group nicknames, group entering rules and the like, and the part of information is transmitted when a client requests to create a group chat to the service background. After receiving and processing the request for creating the group, the instant communication background returns the request result to the service background, including whether the creation is successful or not, if so, the group identifier is returned, and if not, the corresponding error information is returned. And after receiving the return information, the service background returns the return information to the client, thereby completing the group creation.

Fig. 13 is a schematic diagram of a technical implementation process of an interactive group according to an exemplary embodiment of the present application, as shown in fig. 13, the process includes:

step 1301, the user edits the group nickname.

That is, for configuring a group nickname for a group that needs to be created. In this embodiment, the group nickname may be configured before the successful creation or after the successful creation, and the case of configuring the group nickname first is described.

At step 1302, a user applies for creating a group chat.

That is, the user clicks on the create group chat control in the live interface.

And step 1303, the client initiates a request for creating the group chat to the service background.

After receiving the click operation of creating the group chat control, the client sends a group chat creating request to the service background to create the private-domain group chat.

And 1304, calling a corresponding interface by the service background to request the instant communication background to create the group chat.

And the service background calls an interface, sends a creation request to the instant messaging background, and requests the instant messaging background to create the private domain group chat.

Step 1305, the instant messaging backend process creates a group chat request.

And step 1306, the instant messaging background returns a processing result.

After receiving and processing the request for creating the group, returning the processing result of the request to the service background, including whether the creation is successful or not, if so, returning the group identifier, and if not, returning corresponding error information.

Step 1307, the service background transfers the processing result to the client.

And the service background is used as a transfer place and returns the processing result of the request to the client.

In step 1308, the client receives the processing result.

Step 1309 notifies the user of the result.

And displaying a creating result of the private domain group chat.

Optionally, the opening and play interaction for the service-side private-domain group chat mainly includes the following processes:

1. a user/anchor account enters a live broadcast room of the event, a terminal requests related room information from a live broadcast server, and if the current live broadcast room supports private domain group chat, the terminal displays a private domain group chat entrance;

2. the user/anchor account clicks a private domain group chat entrance, the terminal requests the information that the current user/anchor account participates in the group chat from the live broadcast server, if the user/anchor account does not participate in the group chat after the inquiry of the background server, the live broadcast server returns the group chat information that the user/anchor account can create to the terminal, and the terminal displays the information of the group chat staff size, the group member entrance invitation and the like;

3. after the user/anchor account successfully invites other group members, the group members click to perform group chat through a private-domain group chat entrance of a live broadcast room, and a background returns the current contents of a history message record of the group chat and the like;

4. after the private domain group is successfully established, a group owner can start activities such as high-level identity competition and live broadcast guessing through a play interface in a private domain group chat page, meanwhile, a terminal sends a request for starting the activities to a background server, and the background broadcasts all group members in the group chat of message broadcasting in a live broadcast room heartbeat mode;

5. after the members in the group receive the activity broadcast message, the terminal can display the activity message at the corresponding position and provide an interactive entrance participating in the activity, the group members can carry out interactive operations such as diamond payment, guess question answering and the like, then the terminal sends a corresponding service request to a background, and the background stores the record;

6. in addition to the active activity of the group owner, the live event room will reward the highlight moments of the event for group chat. When the backstage issues the reward, the activity of each group in the live broadcast competition room is counted, group chat with high activity is carried out, the backstage issues a reward issuing notification to group member users for many times, after the terminal receives the reward notification message, a gift drawing inlet is displayed, and the group members can click to draw;

7. in the group chat information returned by the background, if the terminal detects that the group chat belongs to the group chat started by the main broadcast, the private-domain group chat provides a reward entrance, and the group members can directly enjoy the main broadcast in the group chat process.

According to the method provided by the embodiment, the group chat is used as the interactive play method of the live broadcast room, and the content form of the live broadcast room is enriched. Compare traditional barrage speech, private area group chat has built the atmosphere that the live broadcast room is more intimate. The platform user interacts with own friends in real time and participates in the event discussion while watching the live broadcast, so that the interference of other strange users on the discussion content is avoided, and the complicated operation of switching the live broadcast interface and the group chat interface back and forth is also omitted.

Fig. 14 is a block diagram illustrating a structure of a live video-based interactive apparatus according to an exemplary embodiment of the present application, where as shown in fig. 14, the apparatus includes:

a receiving module 1410, configured to receive a group chat triggering operation, where the group chat triggering operation is used to instruct to participate in an interactive group of a target live broadcast room, and the interactive group is a group created for a target member account in the target live broadcast room and used for other member accounts to join in and participate in interaction;

a display module 1420, configured to, in response to the group chat triggering operation, display a group chat interaction area corresponding to the interaction group in a live broadcast interface of the target live broadcast room;

the display module 1420 is further configured to display interactive content in the group chat interactive area based on an interactive message in the interactive group, where the interactive message includes a reward message, and the reward message is a message sent in the interactive group when the live content of the target live broadcast room meets a preset content requirement.

In an optional embodiment, the live broadcast interface further includes a public comment area, and the comment area is used for providing interactive comments for member accounts in the target live broadcast room.

In an optional embodiment, the display module 1420 is further configured to, in response to the group chat triggering operation, display the group chat interaction area in a live interface of the target live broadcast room in an overlapping manner, where the group chat interaction area is an active area in the live interface.

In an optional embodiment, the display module 1420 is further configured to, in response to the group chat triggering operation, obtain display parameters of the group chat interaction area, where the display parameters are used to indicate a display size and a display position of the group chat interaction area; and displaying the group chat interaction area in a live interface of the target live broadcast room in a superposition manner based on the display parameters.

In an optional embodiment, the display module 1420 is further configured to display a live video in a vertical screen display mode in response to the live interface, and display the group chat interaction area on the comment area in an overlapping manner;

or,

the display module 1420 is further configured to display a live video in a vertical screen display mode in response to the live interface, where the group chat interaction area, the live video playing area, and the comment area are sequentially displayed in the live interface from top to bottom.

In an optional embodiment, the display module 1420 is further configured to display a live video in a horizontal screen display mode in response to the live interface, and display a play area of the live video and the group chat interaction area in a horizontal half-screen display mode.

In an optional embodiment, the display module 1420 is further configured to display, in response to receiving an identity election message in the interactive group, a first activity identifier in the group chat interaction area, where the first activity identifier is used to indicate participation in an election activity of a specified member in the interactive group; and the message sending authority of the appointed membership in the interactive group is different from the message sending authority of other membership.

In an optional embodiment, the display module 1420 is further configured to display a second activity identifier in the group chat interaction area in response to receiving the guess message in the interactive group, where the second activity identifier is used to indicate participation in the interactive guess activity of the interactive group; wherein the activity content of the interactive guessing activity is related to the live video of the target live broadcast room.

In an optional embodiment, the target live broadcast room is a live event room of a specified competition;

the interactive guessing activity is used for predicting the competition result of the appointed competition, and the competition result comprises a stage competition result or a final competition result.

In an alternative embodiment, as shown in fig. 15, the apparatus further comprises:

an obtaining module 1430, configured to obtain a group activity of the interactive group; responding to that the group activity of the interactive group meets the activity requirement, and displaying recommendation information in a first designated area of the target live broadcast room, wherein the recommendation information is used for being linked to a channel joining the interactive group, and the recommendation information comprises a group avatar or a group name of the interactive group.

In an optional embodiment, the obtaining module 1430 is further configured to obtain the group liveness of the interactive group; and responding to the target member account to initiate the interaction with the main broadcast account of the target live broadcast room, wherein the group activity of the interactive group meets the activity requirement, and displaying the interactive special effect animation in a second designated area of the target live broadcast room.

In an optional embodiment, the obtaining module 1430 is further configured to obtain the number of message interactions and the number of anchor interactions of the interactive group in a historical time period, where the number of anchor interactions refers to the number of times that member accounts in the interactive group interact with an anchor account in the target live broadcast room in the historical time period; determining a group liveness of the interaction group based on the number of message interactions and the number of anchor interactions.

In an optional embodiment, the display module 1420 is further configured to, in response to receiving a reward message in the interactive group, display a third activity identifier in the group chat interaction area, where the third activity identifier is used to acquire a virtual resource corresponding to the reward message; the reward message is a message sent by a system in the interactive group when the live video of the target live broadcast room meets the requirement of preset content.

In an optional embodiment, the display module 1420 is further configured to display a group chat join control, where the group chat join control is configured to instruct to join the interactive group; the receiving module 1410 is further configured to receive a triggering operation on the group chat join control as the group chat triggering operation;

or,

the display module 1420 is further configured to display a group chat creation control, where the group chat creation control is configured to instruct to create the interactive group; the receiving module 1410 is further configured to receive a triggering operation on the group chat creating control as the group chat triggering operation.

In an optional embodiment, the display module 1420 is further configured to display the group chat join control in a public comment area corresponding to the target live broadcast room;

or,

the display module 1420 is further configured to display the group chat join control in a dialog box interface of an instant messaging application; the group chat joining control is used for providing a channel for jumping to the target live broadcast room in the live broadcast program;

or,

the display module 1420 is further configured to display the group chat join control in a dialog box interface of a live program; and the group chat joining control is used for providing a channel for accessing the target live broadcast room.

In an optional embodiment, the apparatus further comprises:

an obtaining module 1430, configured to obtain the account level of the target member account; determining the limit of the number of members of the interactive group based on the account number grade, wherein a corresponding relation exists between the account number grade and the limit of the number of members; creating the interactive group based on the membership limit.

In an optional embodiment, the apparatus further comprises:

an obtaining module 1430, configured to obtain an account identity of the target member account in the target live broadcast room; determining membership limits of the interactive group based on the account number identities, wherein a corresponding relationship exists between the account number identities and the membership limits; creating the interactive group based on the membership limit. In an optional embodiment, the membership limit of the interactive group corresponds to the level of the target member account in a live program; wherein the membership limit is positively correlated with the rank;

or,

and the membership limit of the interactive group corresponds to the identity of the target member account in the target live broadcast room.

In summary, in the device provided in this embodiment, in the viewing process of the live video, the interactive group can be created or joined to the interactive group, and the interactive group interacts with other member accounts joined to the interactive group in the target live broadcast room in a message or activity manner, so that the interaction manner between the member accounts in the live video playing process is increased, the interaction diversity in the live video playing process is improved, the human-computer interaction efficiency is improved, and the interaction efficiency between the members is improved.

It should be noted that: the interaction device based on live video provided by the above embodiment is exemplified by only the division of the above functional modules, and in practical applications, the above function distribution can be completed by different functional modules as needed, that is, the internal structure of the device is divided into different functional modules to complete all or part of the above described functions. In addition, the interaction apparatus based on the live video provided in the above embodiment belongs to the same concept as the interaction method embodiment based on the live video, and the specific implementation process thereof is described in the method embodiment and is not described herein again.

Fig. 16 shows a block diagram of a computer device 1600 provided in an exemplary embodiment of the present application. The computer device 1600 may be a portable mobile terminal such as: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion video Experts compression standard Audio Layer 3), an MP4 player (Moving Picture Experts Group Audio Layer IV, motion video Experts compression standard Audio Layer 4), a notebook computer, or a desktop computer. Computer device 1600 may also be referred to by other names such as user equipment, portable terminals, laptop terminals, desktop terminals, etc.

Generally, computer device 1600 includes: a processor 1601, and a memory 1602.

Processor 1601 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and so on. The processor 1601 may be implemented in at least one hardware form of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), and a PLA (Programmable Logic Array). Processor 1601 may also include a main processor and a coprocessor, where the main processor is a processor for Processing data in an awake state, and is also referred to as a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 1601 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing content that the display screen needs to display. In some embodiments, the processor 1601 may further include an AI (Artificial Intelligence) processor for processing computing operations related to machine learning.

Memory 1602 may include one or more computer-readable storage media, which may be non-transitory. The memory 1602 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1602 is configured to store at least one instruction for execution by processor 1601 to implement a live video based interactive method provided by method embodiments herein.

In some embodiments, computer device 1600 may optionally include other components, and those skilled in the art will appreciate that the configuration shown in FIG. 16 does not constitute a limitation of computer device 1600, and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components may be employed.

Embodiments of the present application further provide a computer device, where the computer device includes a processor and a memory, where the memory stores at least one instruction, at least one program, a code set, or a set of instructions, and the at least one instruction, the at least one program, the code set, or the set of instructions is loaded and executed by the processor to implement the live video-based interaction method provided by the foregoing method embodiments.

Embodiments of the present application further provide a computer-readable storage medium, where at least one instruction, at least one program, a code set, or a set of instructions is stored on the computer-readable storage medium, and the at least one instruction, the at least one program, the code set, or the set of instructions is loaded and executed by a processor, so as to implement the live video-based interaction method provided by the foregoing method embodiments.

Embodiments of the present application also provide a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer readable storage medium, and the processor executes the computer instructions to enable the computer device to execute the live video-based interaction method in any one of the above embodiments.

Optionally, the computer-readable storage medium may include: a Read Only Memory (ROM), a Random Access Memory (RAM), a Solid State Drive (SSD), or an optical disc. The Random Access Memory may include a resistive Random Access Memory (ReRAM) and a Dynamic Random Access Memory (DRAM). The above-mentioned serial numbers of the embodiments of the present application are merely for description and do not represent the merits of the embodiments.

It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, where the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

The above description is only exemplary of the present application and should not be taken as limiting, as any modification, equivalent replacement, or improvement made within the spirit and principle of the present application should be included in the protection scope of the present application.

Claims

1. An interactive method based on live video, the method comprising:

displaying a group chat creating control in a live interface of a target live broadcast room, wherein the group chat creating control is used for indicating the creation of an interactive group; the interactive group is a group which is created on the basis of the target live broadcast room by target member accounts in the target live broadcast room and is used for other member accounts to join and participate in interaction, the target member accounts refer to audience accounts in the target live broadcast room, and the target live broadcast room refers to a live event room corresponding to a specified match;

receiving a trigger operation on the group chat creation control as a group chat trigger operation, wherein the group chat trigger operation is used for indicating participation in the interactive group of the target live broadcast room; receiving configuration of a joining password of the interactive group in the process of creating the interactive group, wherein the joining password is password information which is set by the target member account and is required for entering the interactive group;

in response to receiving an identity election message in the interactive group, displaying a first activity identifier in the group chat interaction area, wherein the first activity identifier is used for indicating participation in an election activity of a designated member identity in the interactive group; the message sending permission of the appointed membership in the interactive group is different from the message sending permission of other membership; the message type that the said appointed membership can send in the said interactive group is more than the message type that other membership can send in the said interactive group, the message display mode that the said appointed membership sends in the interactive group is different from message display mode that other membership sends in the interactive group;

responding to receiving a reward message in the interaction group, and displaying a third activity identifier in the group chat interaction area, wherein the third activity identifier is used for acquiring virtual resources corresponding to the reward message, and the reward message is a message sent in the interaction group when the appointed match meets the event requirement;

acquiring the group activity of the interactive group;

responding to that the group activity of the interactive group meets the activity requirement, and displaying recommendation information in a first designated area of the target live broadcast room, wherein the recommendation information is used for being linked to a channel joining the interactive group, and the recommendation information comprises a group avatar or a group name of the interactive group;

and responding to the target member account to initiate the interaction with the main broadcast account of the target live broadcast room, wherein the group activity of the interactive group meets the activity requirement, and displaying the interactive special effect animation in a second designated area of the target live broadcast room.

2. The method of claim 1,

the live broadcasting interface further comprises a public comment area, and the comment area is used for providing interactive comments for member accounts in the target live broadcasting room.

3. The method of claim 2, wherein the displaying a group chat interaction area corresponding to the interaction group in a live interface of the target live broadcast room in response to the group chat triggering operation comprises:

and responding to the group chat triggering operation, and displaying the group chat interaction area in a live interface of the target live broadcast room in an overlapping manner, wherein the group chat interaction area is an active area in the live interface.

4. The method of claim 3, wherein the displaying the group chat interaction area in a superimposed manner in a live interface of the target live broadcast room in response to the group chat triggering operation comprises:

responding to the group chat triggering operation, and acquiring display parameters of the group chat interaction area, wherein the display parameters are used for indicating the display size and the display position of the group chat interaction area;

and displaying the group chat interaction area in a live broadcast interface of the target live broadcast room in an overlapping manner based on the display parameters.

5. The method of claim 2, wherein displaying a group chat interaction area corresponding to the interaction group in a live interface of the target live broadcast room comprises:

responding to the live broadcast interface to display live broadcast video in a vertical screen display mode, and overlaying and displaying the group chat interaction area on the comment area;

or,

responding to the live broadcast interface to display live broadcast video in a vertical screen display mode, and sequentially displaying the group chat interaction area, the live broadcast video playing area and the comment area in the live broadcast interface from top to bottom.

6. The method of claim 2, wherein displaying a group chat interaction area corresponding to the interaction group in a live interface of the target live broadcast room comprises:

responding to the live broadcast interface to display live broadcast video in a horizontal screen display mode, and displaying a playing area of the live broadcast video and the group chat interaction area in a horizontal half-screen display mode.

7. The method of any one of claims 1 to 6, wherein displaying interactive content in the group chat interaction area based on the interactive messages in the interactive group comprises:

in response to receiving a guess message in the interactive group, displaying a second activity identifier in the group chat interaction area, wherein the second activity identifier is used for indicating participation in the interactive guess activity of the interactive group; wherein the activity content of the interactive guessing activity is related to the live video of the target live broadcast room.

8. The method of claim 7, wherein the interactive quiz activity is used to predict a game outcome for the specified game, the game outcome comprising a staged match outcome or a final match outcome.

9. The method of claim 1, wherein the obtaining the group liveness of the interactive group comprises:

acquiring the message interaction quantity and the anchor interaction quantity of the interactive group in a historical time period, wherein the anchor interaction quantity refers to the interaction times of member accounts in the interactive group with an anchor account in the target live broadcast room in the historical time period;

determining a group liveness of the interaction group based on the number of message interactions and the number of anchor interactions.

10. The method of any of claims 1 to 6, further comprising:

displaying a group chat joining control, wherein the group chat joining control is used for indicating to join the interactive group; and receiving a triggering operation of the group chat joining control as the group chat triggering operation.

11. The method of claim 10, wherein displaying a group chat join control comprises:

displaying the group chat joining control in a public comment area corresponding to the target live broadcast room;

or,

displaying the group chat joining control in a dialog box interface of the instant messaging application program; the group chat joining control is used for providing a channel for jumping to the target live broadcast room in the live broadcast program;

or,

displaying the group chat joining control in a dialog box interface of a live program; and the group chat joining control is used for providing a channel for accessing the target live broadcast room.

12. The method of claim 1, wherein after receiving a triggering operation of the group chat creation control as the group chat triggering operation, further comprising:

acquiring the account grade of the target member account;

determining the limit of the number of members of the interactive group based on the account number grade, wherein a corresponding relation exists between the account number grade and the limit of the number of members;

creating the interactive group based on the membership limit.

13. The method of claim 1, wherein after receiving a triggering operation of the group chat creation control as the group chat triggering operation, further comprising:

acquiring the account identity of the target member account in the target live broadcast room;

determining the membership limit of the interactive group based on the account number identity, wherein a corresponding relation exists between the account number identity and the membership limit;

creating the interactive group based on the membership limit.

14. An interactive device based on live video, the device comprising:

the system comprises a receiving module, a group chat creating control and a display module, wherein the receiving module is used for displaying the group chat creating control in a live broadcast interface of a target live broadcast room, and the group chat creating control is used for indicating the creation of an interactive group; the interactive group is a group which is created on the basis of the target live broadcast room by target member accounts in the target live broadcast room and is used for other member accounts to join and participate in interaction, the target member accounts refer to audience accounts in the target live broadcast room, and the target live broadcast room refers to a live event room corresponding to a specified match; receiving a triggering operation of the group chat creating control as a group chat triggering operation, wherein the group chat triggering operation is used for indicating participation in the interactive group of the target live broadcast room; receiving configuration of a joining password of the interactive group in the process of creating the interactive group, wherein the joining password is password information which is set by the target member account and is required for entering the interactive group;

the display module is used for responding to the group chat triggering operation and displaying a group chat interaction area corresponding to the interaction group in a live broadcast interface of the target live broadcast room; in response to receiving an identity election message in the interactive group, displaying a first activity identifier in the group chat interaction area, wherein the first activity identifier is used for indicating participation in an election activity of a designated member identity in the interactive group; the message sending authority of the appointed membership in the interactive group is different from the message sending authority of other membership; the message type that the said appointed membership can send in the said interactive group is more than the message type that other membership can send in the said interactive group, the message display mode that the said appointed membership sends in the interactive group is different from message display mode that other membership sends in the interactive group;

the display module is further configured to display a third activity identifier in the group chat interaction area in response to receiving a reward message in the interaction group, where the third activity identifier is used to acquire a virtual resource corresponding to the reward message, and the reward message is a message sent in the interaction group when the designated match meets a match requirement;

the device further comprises:

the acquisition module is used for acquiring the group activity of the interactive group; responding to that the group activity of the interactive group meets the activity requirement, and displaying recommendation information in a first designated area of the target live broadcast room, wherein the recommendation information is used for being linked to a channel joining the interactive group, and the recommendation information comprises a group avatar or a group name of the interactive group; and responding to the target member account to initiate the interaction with the main broadcast account of the target live broadcast room, wherein the group activity of the interactive group meets the activity requirement, and displaying the interactive special effect animation in a second designated area of the target live broadcast room.

15. A computer device comprising a processor and a memory, wherein at least one program is stored in the memory, and wherein the at least one program is loaded and executed by the processor to implement the live video-based interactive method as claimed in any one of claims 1 to 13.

16. A computer-readable storage medium, wherein at least one program is stored in the storage medium, and the at least one program is loaded and executed by a processor to implement the live video-based interactive method according to any one of claims 1 to 13.