CN103679475B - A kind of e-commerce shopping guide platform - Google Patents
A kind of e-commerce shopping guide platform Download PDFInfo
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- CN103679475B CN103679475B CN201310632380.6A CN201310632380A CN103679475B CN 103679475 B CN103679475 B CN 103679475B CN 201310632380 A CN201310632380 A CN 201310632380A CN 103679475 B CN103679475 B CN 103679475B
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Abstract
The present invention relates to a kind of e-commerce shopping guide platform, including：Near-field communication terminal, for sending near field communication request；Advertisement display terminal near field communication means, for showing advertising message and returning to a link according near field communication request；Backstage interaction systems, for writing link to the near field communication means of advertisement display terminal.The invention enables outdoor advertising can obtain data, so that internet on leading line.
Description
Technical field
The present invention relates to technical field of electronic commerce, more particularly to a kind of e-commerce shopping guide platform.
Background technology
Advertisement is played and then must aroused by stimulating user to form direct memory when user is choosing under traditional line
Memory is so as to form consumption.So under line the main function of the effect of advertisement be embodied in help user remember ad content and use
Memory is aroused in family in shopping, and advertisement is equally gone directly final consumer objects on no image of Buddha line, and collects phase in whole chain
Answer information and know the final effect of advertisement.
Has there is a kind of new model in advertisement under line at present, is exactly that two-dimension code image, user couple are embedded in advertisement outdoors
When ad content is interested, APP of smart mobile phone etc. can be used to shoot two-dimension code image, by being carried in Quick Response Code
Information, go directly user website interested or APP, and this mode shortcoming is exactly that user is switched on APP, and needs to use mobile phone
The picture that camera alignment is specified several seconds just can be with process is relatively complicated.
The mode of existing near-field communication has three kinds, and one：NFC chip containing read head is carried out with the NFC chip containing read head
Communication, although this mode can realize data interaction between the two, the NFC chip cost containing read head is higher；Two：
The NFC label for not having read head communicates as calling terminal with the NFC chip containing read head, reads NFC marks by NFC chip at this time
The information signed, is then communicated by backstage with binding the terminal of the NFC label；Three：NFC label is carried out with NFC label
Communication.Generally use the first and the second way communicates in technical field of electronic commerce.
The content of the invention
The technical problems to be solved by the invention are to provide a kind of e-commerce shopping guide platform so that outdoor advertising can obtain
Data are obtained, so that internet on leading line.
The technical solution adopted by the present invention to solve the technical problems is：A kind of e-commerce shopping guide platform is provided, it is special
Sign is, including：Near-field communication terminal, for sending near field communication request；Advertisement display terminal near field communication means,
For showing advertising message and returning to a link according near field communication request；Backstage interaction systems, for being shown to advertisement
The near field communication means write-in link of terminal.
E-commerce shopping guide's platform further includes interactive advertisement management system, and the interactive advertisement management system is near
After field communication terminal opens the link, realize and communicate to connect with near-field communication terminal, and according to the content for linking and including
Transfer instruction.
The interactive advertisement management system also sends described instruction, the near-field communication terminal to the near-field communication terminal
Judged to whether there is the application program of electric business in near-field communication terminal according to instruction, and grasped accordingly according to judging result
Make.
The link includes product information, point position information and electric business label.
The near field communication means are near field communication tag.
The backstage interaction systems write chain using dynamic mode in real time to the near field communication means of advertisement display terminal
Connect.
The near field communication tag is started by inducted switch module.
Beneficial effect
As a result of above-mentioned technical solution, compared with prior art, the present invention having the following advantages that and actively imitating
Fruit：Advertisement under line is directly directed to internet on line by the present invention, using NFC and development of Mobile Internet technology, solve outdoor advertising without
Method obtains the short slab of data, and the present invention can also record the wherein data of user in whole business chain, and this is divided
Analysis, preferably to realize the precision of advertisement, while combines with electric business, and obtains user and exchange data, so as to draw more detailed
The transaction data of real user.
Brief description of the drawings
Fig. 1 is the block diagram of the present invention；
Fig. 2 is the work flow diagram of the present invention.
Embodiment
With reference to specific embodiment, the present invention is further explained.It is to be understood that these embodiments are merely to illustrate the present invention
Rather than limit the scope of the invention.In addition, it should also be understood that, after reading the content taught by the present invention, people in the art
Member can make various changes or modifications the present invention, and such equivalent forms equally fall within the application the appended claims and limited
Scope.
Embodiments of the present invention are related to a kind of e-commerce shopping guide platform, as shown in Figure 1, including：Near-field communication terminal
1, for sending near field communication request；Advertisement display terminal 2 near field communication means, for showing advertising message and root
A link is returned according near field communication request；Backstage interaction systems 3, for being write to the near field communication means of advertisement display terminal 2
Enter link.The e-commerce shopping guide platform further includes interactive advertisement management system 4, and the interactive advertisement management system is near field
After communication terminal 1 opens the link, realize and communicate to connect with near-field communication terminal 1, and according to the content for linking and including
Transfer instruction.The interactive advertisement management system 4 also sends described instruction, the near-field communication to the near-field communication terminal 1
Terminal 1 judges to whether there is the application program of electric business in near-field communication terminal 1 according to instruction, and is carried out accordingly according to judging result
Operation.Wherein, the link includes product information, point position information and electric business label.
In the present invention near-field communication is sent to advertisement display terminal using the near-field communication terminal 1 with read head as calling terminal
Request.Near-field communication terminal in the present invention can be mobile phone, tablet computer etc., wherein, relevant APP is installed, which needs
The mode for supporting label to open, and receive and transmit the parameter entered and open the information page of appointed product, user can be
The shopping of article is realized in the information page, relevant APP is usually various electric business APP.
Advertisement display terminal 2 in the present invention can return to one according to the request of near-field communication terminal to be believed comprising product
The URL link of breath, point position information and electric business label.Near field communication means in advertisement display terminal are near field communication tag.
Wherein, when advertisement display terminal is the poster for posting NFC label, NFC need to only be marked as fixed paper media
URL link in label is corresponded with the advertising message on poster, then can be to the URL in NFC label when replacing poster
Link is written over；When advertisement display terminal is the advertisement LCD screen equipped with NFC label, since LCD screen can ceaselessly carry out advertisement
Carousel, it is therefore necessary in real time by advertisement write NFC label in, advertisement display terminal can be configured in advance at this time, if
Can be using write-in URL link be carried out to NFC label by the way of the set time when putting, wherein particular content should be shown with advertisement
The program shown corresponds, that is, the advertisement played is corresponded with the URL link write.
In order to broadcasting advertisement with write URL link correspond, therefore using every the set time to NFC label into
Row write enters the mode of URL link to realize, but NFC label is limited as the write-in number of memory, in order to prolong
The service life of long NFC label, the present invention near field communication tag started by inducted switch module.Due to the transmission of near-field communication
Apart from limited, therefore when near-field communication terminal is slowly close near field communication tag during this, the biography only to near-field communication
It is defeated apart from when, both can just carry out data interaction.That is, when near-field communication terminal slowly close near field communication tag this
During, before both also do not have data interaction, near-field communication terminal is triggered inducted switch module, by inducted switch module
A control signal is provided, which controls backstage interaction systems 3 playing advertisement near field communication tag write-in
Corresponding URL link, can be read the URL link just write after near-field communication terminal is close near field communication tag.Near field
Communication terminal then triggers inductive switch after leaving, so as to stop the write operation near field communication tag.
Wherein, inducted switch module can be induction coil circuit or photoswitch circuit.Induction coil circuit
Including induction coil and differential amplifier, induced voltage that induction coil obtains after differential amplifier amplifies with NFC label
In the Enable Pin of receiver be connected, the Enable Pin of NFC label is set to high potential work, low potential stops can be achieved above-mentioned
Function.When near-field communication terminal produces induced voltage close to induction coil, induction coil, which passes through differential amplifier
After amplification, Enable Pin of the high potential to the receiver in NFC label is produced, NFC label can carry out write operation at this time；When
Near-field communication terminal leaves induction coil, and the induced voltage of induction coil is slowly attenuated to 0, at this time the receiver in NFC label
Enable Pin do not receive any signal, NFC label can not then write.Photoswitch circuit includes phototriode and anti-phase
Device, the output terminal of phototriode are connected with the input terminal of phase inverter, the receiver in the output terminal and NFC label of phase inverter
Enable Pin is connected, and the Enable Pin of NFC label is set to high potential work, low potential stops that above-mentioned function can be achieved.Work as near field
When communication terminal is close to phototriode, since phototriode is blocked, output is low potential at this time, will be produced by phase inverter
Enable Pin of the high potential to the receiver in NFC label is given birth to, NFC label can carry out write operation at this time；Work as near-field communication
When terminal leaves phototriode, phototriode can receive optical signal, and output is high potential at this time, by inverter
Enable Pin of the low potential to the receiver in NFC label is produced afterwards, and NFC label can not then write.
In addition it is noted that when the near field communication means in advertisement display terminal are near field communications chip, only need
It is mutual to the URL link described in the i.e. achievable advertisement played of near field communications chip write-in code and near field communications chip in advance
Corresponding purpose.
The near field communication means write-in that backstage interaction systems 3 are used for advertisement display terminal is described comprising product information, point
Original discrete ad system, so can be all entered into by the URL link of position information and electric business label by unified platform
In on-line system, so as to fulfill changing under line on advertisement line.
Interactive advertisement management system 4 is used for after near-field communication terminal opens the link, is realized with near-field communication terminal 1
Communication connection, and instruction is transferred to near-field communication terminal according to the content that the link includes.That is, when near-field communication is whole
After link is opened at end, interactive advertisement management system 4 can parse the content of the link, and be parsed from the inquiry of backstage interaction systems 3
Content, obtain corresponding electric business APP tag addresses, electric business APP tag addresses can be 360buy://fengzhong
12345678, wherein, 360buy is electric business ID, 12345678 for both sides' agreement article code names, 4 meeting of interactive advertisement management system
Sent according to received electric business APP labels to near-field communication terminal and transfer instruction.Near-field communication terminal receives after the instruction can be into
The corresponding operation of row, that is, judge electric business APP whether is installed in terminal, if having installed, directly open electric business APP into
Enter article details page to be bought, if being fitted without electric business APP in terminal, article details are opened by browser
Web page is bought.
When backstage interaction systems 3 and interactive advertisement management system 4 are connected with each other, interactive advertisement management system 4 will can be remembered
The purchase information of record is transferred to backstage interaction systems 3, since the buying behavior each time of user can record advertisement display eventually
The point position at end, therefore, the information such as advertisement, position, time can be learnt by the record, which can analyze by above- mentioned information
One piece of zone user with more purchase or understands interest to what kind of advertisement, by analyzing these data, it is possible to achieve
More accurate advertisement putting, preferably to realize the precision of advertisement, while combines with electric business.
The whole workflow of the present invention is as shown in Fig. 2, comprise the following steps that：
The first step：User close to advertisement display terminal, that is, sends near-field communication using the smart mobile phone of support near-field communication
Request；
Second step：The NFC device of smart mobile phone and advertisement display terminal is communicated, the NFC device of advertisement display terminal
URL link is returned into smart mobile phone, smart mobile phone obtains URL link；
3rd step：Smart mobile phone opens the URL link（NFC specifications）；
4th step：Interactive advertisement management system is to the corresponding advertising message of backstage interaction systems query point position information, backstage
Interaction systems meeting returning advertising information, and take electric business APP tag addresses.
5th step：Interactive advertisement management system transfers instruction according to received advertising message and electric business APP tag addresses, and
The instruction is sent to smart mobile phone.
5th step：Smart mobile phone can also detect whether the APP specified installs.If install what is specified in smart mobile phone
APP, then open the APP installed on smart mobile phone, and navigates to corresponding article details page, and user can directly be bought；Such as
The APP specified is not installed in fruit smart mobile phone, then turns to corresponding Web page, user can realize purchase in the Web page.
In addition after user buys corresponding commodity, purchase information can be returned to interactive advertisement pipe by near-field communication terminal
Reason system.Interactive advertisement management system can record these information as reference from now on.
It is not difficult to find that advertisement under line is directly directed to internet on line by the present invention, using NFC and development of Mobile Internet technology,
The short slab of data can not be obtained by solving outdoor advertising, and the present invention can also record wherein counting for user in whole business chain
According to, and this is analyzed, preferably to realize the precision of advertisement, while combined with electric business, and obtain user and exchange number
According to so as to draw the transaction data of more full and accurate user.
Claims (4)
- A kind of 1. e-commerce shopping guide platform, it is characterised in that including：Near-field communication terminal (1), please for sending near-field communication Ask；Advertisement display terminal (2) near field communication means, for showing advertising message and being returned according near field communication request One link；Backstage interaction systems (3), for writing link, the link to the near field communication means of advertisement display terminal (2) Include product information, point position information and electric business label, the point position information is the point position of advertisement display terminal (2)；It is interactive wide Management system (4) is accused, it is interactive from backstage for after near-field communication terminal (1) opens the link, parsing the content of the link System (3) obtains electric business tag addresses, and is sent according to electric business tag addresses to near-field communication terminal (1) and transfer instruction；It is interactive Advertising Management System (4) is additionally operable to the purchase information of record being transferred to backstage interaction systems (3), and the purchase information includes wide Accuse the point position of display terminal (2)；The near-field communication terminal (1) judges to whether there is in near-field communication terminal (1) according to instruction With the application program of the corresponding electric business of electric business label, and operated accordingly according to judging result.
- 2. e-commerce shopping guide platform according to claim 1, it is characterised in that the near field communication means lead to near field Beacon label.
- 3. e-commerce shopping guide platform according to claim 2, it is characterised in that the backstage interaction systems (3) use Dynamic mode writes link to the near field communication means of advertisement display terminal (2) in real time.
- 4. e-commerce shopping guide platform according to claim 3, it is characterised in that the near field communication tag passes through sensing Switch module starts.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310632380.6A CN103679475B (en) | 2013-12-02 | 2013-12-02 | A kind of e-commerce shopping guide platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310632380.6A CN103679475B (en) | 2013-12-02 | 2013-12-02 | A kind of e-commerce shopping guide platform |
Publications (2)
| Publication Number | Publication Date |
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| CN103679475A CN103679475A (en) | 2014-03-26 |
| CN103679475B true CN103679475B (en) | 2018-04-27 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201310632380.6A Active CN103679475B (en) | 2013-12-02 | 2013-12-02 | A kind of e-commerce shopping guide platform |
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Families Citing this family (10)
| Publication number | Priority date | Publication date | Assignee | Title |
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| US9985699B1 (en) | 2014-12-16 | 2018-05-29 | Blazer and Flip Flops, Inc. | NFC center |
| US10580011B1 (en) | 2014-12-17 | 2020-03-03 | Blazer and Flip Flops, Inc. | NFC-based options selection |
| US11062375B1 (en) | 2014-12-17 | 2021-07-13 | Blazer and Flip Flops, Inc. | Automatic shopping based on historical data |
| US10679207B1 (en) | 2014-12-17 | 2020-06-09 | Blazer and Flip Flops, Inc. | Bill splitting and account delegation for NFC |
| US10262318B1 (en) | 2014-12-17 | 2019-04-16 | Blazer and Flip Flops, Inc. | Eligibility verification for real-time offers |
| US10262311B1 (en) | 2014-12-17 | 2019-04-16 | Blazer and Flip Flops, Inc. | NFC-based payments tagging |
| GB2537631A (en) * | 2015-04-21 | 2016-10-26 | Sky Cp Ltd | Location-based services |
| CN110661825B (en) * | 2018-06-28 | 2022-07-15 | 阿里巴巴集团控股有限公司 | Method and device for pushing messages |
| CN110830940A (en) * | 2019-11-07 | 2020-02-21 | 上海驰亚信息技术有限公司 | Intelligent induction type multimedia shopping guide equipment and application system |
| CN110913342A (en) * | 2019-11-08 | 2020-03-24 | 杭州智控网络有限公司 | Price Tag system NFC Tag function-based market promotion method |
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| CN102760269B (en) * | 2011-04-28 | 2015-10-28 | 中兴通讯股份有限公司 | Advertisement purchase method, client and system |
| CN102722830A (en) * | 2011-12-16 | 2012-10-10 | 北京时代凌宇科技有限公司 | Advertisement publishing method |
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Patent Citations (2)
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|---|---|---|---|---|
| CN1632811A (en) * | 2004-11-10 | 2005-06-29 | 北京银河视讯传媒广告有限公司 | Advertisement information acquisition and real-time analysis system and method thereof |
| CN102130903A (en) * | 2005-12-14 | 2011-07-20 | 财团法人工业技术研究院 | interactive advertising system |
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