CN103561327A - Method, media server, video receiving terminals and system for advertisement filtering - Google Patents

Abstract

The embodiment of the present invention discloses a method for advertisement filtering, comprising: receiving advertisement filtering information of a video program sent by a first video receiving terminal; performing advertisement filtering processing on the video program according to the received advertisement filtering information and Generate the ad-free video data of the video program; receive the program play request information for the video program sent by the second video receiving terminal; send the program play request information to the second video receiving terminal according to receiving the program play request information ad-free video data of the above-mentioned video program. The embodiment of the invention also discloses a media server, a video receiving terminal and a system. By adopting the invention, users can watch complete and continuous video programs without advertisements, thereby improving user experience.

Description

Advertisement filtering method, media server, video receiving terminal and system

technical field

The present invention relates to an electronic field, in particular to an advertisement filtering method, a media server, a video receiving terminal and a system

Background technique

With the rapid development of digital TV technology and communication technology, the existing program resources are becoming more and more abundant, which enriches people's leisure life to a certain extent. However, these programs are usually interspersed with certain advertisement content, and the time, position and duration of these advertisement contents in the program are all random. When users switch channels to watch other programs to skip advertisements, they may forget the time or The location of the last program will cause the user to miss the original wonderful program, seriously affecting the audience's program viewing experience.

Aiming at the problem of advertisement filtering, there are already some technical solutions that can realize program advertisement filtering service for users, and can realize advertisement filtering to a certain extent, but these technologies are still immature and have many deficiencies. First of all, some solutions cannot achieve complete filtering of advertisements, which affects customer experience; second, some solutions can only provide advertising filtering for users who use digital TV receiving terminals to watch programs, and the scope of services is narrow.

Contents of the invention

The technical problem to be solved by the embodiments of the present invention is to provide a method for advertising filtering, a media server, a video receiving terminal and a system. The user can use the video receiving terminal to send advertising filtering information to the media server, and the media server can filter the information according to the advertisement. Realize complete filtering of advertisements of video programs, and provide users with non-operational, complete and continuous video programs, improving user experience.

In order to solve the above technical problems, the present invention provides a method for advertising filtering, including:

receiving the advertisement filtering information of the video program sent by the first video receiving terminal, the advertisement filtering information of the video program including the program identification information of the video program and the start and end time information of the advertisement;

According to the received advertisement filtering information, perform advertisement filtering processing on the video program and generate advertisement-free video data of the video program;

receiving program play request information for the video program sent by the second video receiving terminal, where the program play request information includes program identification information of the video program and user information of the second video receiving terminal;

Sending the ad-free video data of the video program to the second video receiving terminal according to receiving the program playing request information.

Wherein, the program identification information includes program name and channel name, or includes TS ID transport stream identification code and Service ID service identification code in the program code stream, or includes the link address of the video program, or includes the two-dimensional code information of the program .

Wherein, the performing advertisement filtering processing on the video program according to the received advertisement filtering information and generating the advertisement-free video data of the video program includes: acquiring the video data of the video program according to the received program identification information Data; according to the received start and end time information of the advertisement, remove the advertisement video data within the advertisement start and end time from the video data of the video program, and generate continuous advertisement-free video data of the video program.

Wherein, the sending the ad-free video data of the video program to the second video receiving terminal according to receiving the program playing request information includes: determining the second video data according to the user information of the second video receiving terminal The user of the video receiving terminal belongs to the user of the ad-free video playback terminal; the ad-free video data of the video program is sent to the second video receiving terminal.

Wherein, the advertisement filtering information also includes user information, and before performing advertisement filtering processing on the video program according to the received advertisement filtering information and generating the advertisement-free video data of the video program, it also includes: according to the received advertisement filtering information, The user information in the advertisement filtering information is searched for user state information from the preset user database, and it is judged that the user sending the advertisement filtering information belongs to a user in a normal state according to the found user state information; The cumulative number of times of the advertisement filtering information sent by the user in the information determines that the number of times the user sends the advertisement filtering information is less than the preset threshold; The start and end time information of the advertisement is the same as the start and end time information of the advertisement in the advertisement filtering information for the video program sent by other users in advance.

Optionally, the method of another embodiment includes:

Acquire advertisement filtering information of a video program, the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement;

Sending the advertisement filtering information of the video program to the media server, so that the media server performs advertisement filtering processing on the video program and generates advertisement-free video data of the video program according to the received advertisement filtering information of the video program.

Wherein, the acquisition of the advertisement filtering information of the video program includes: during the playing of the video program, the user records the start time information of the advertisement in the video menu to obtain the start time information of the advertisement, and records the time point of the end of the advertisement to obtain the information of the advertisement. End time information; in the process of playing the video program, the user manually enters the program name and channel name of the program to watch, or scans the two-dimensional code information of the program to obtain the program identification information, or reads the video program through a program The link address or the TS ID transport stream identification code and Service ID service identification code in the program code stream.

Optionally, media servers used for advertisement filtering include:

The filter information receiving module is used to receive the advertisement filter information of the video program sent by the first video receiving terminal, the advertisement filter information of the video program includes the program identification information of the video program and the start and end time information of the advertisement;

A video program processing module, configured to perform advertisement filtering processing on the video program and generate advertisement-free video data of the video program according to the received advertisement filtering information;

A play request receiving module, configured to receive program play request information for the video program sent by the second video receiving terminal, the program play request information including program identification information of the video program and the second video receiving terminal user information;

A video data sending module, configured to send the ad-free video data of the video program to the second video receiving terminal according to receiving the program play request information.

Wherein, the program identification information includes the program name and the channel name, or includes the TS ID transport stream identification code and the Service ID service identification code in the program code stream or includes the link address of the video program, or includes the two-dimensional code information of the program.

Wherein, the video program processing module includes:

a video data acquiring unit, configured to acquire video data of the video program according to the received program identification information;

The video data processing unit is configured to remove the advertisement video data within the advertisement start and end time from the video data of the video program according to the received advertisement start and end time information, and generate continuous advertisement-free video data of the video program.

Wherein, the video data sending module includes:

A user information determining unit, configured to determine, according to the user information of the second video receiving terminal, that the user of the second video receiving terminal belongs to an ad-free video playback terminal user;

The data sending unit is processed to send the ad-free video data of the video program to the second video receiving terminal.

Wherein, the advertisement filtering information also includes user information, and the media server also includes:

The state information judging module searches the user state information from the preset user database according to the received user information in the advertisement filtering information, and judges that the user sending the advertisement filtering information belongs to a normal state according to the found user state information user;

The information frequency judging module judges that the number of times the user sends the advertisement filtering information is less than a preset threshold value according to the pre-recorded cumulative number of times of the advertisement filtering information sent by the user within a preset time;

The filtering information determination module determines the start and end time information of the advertisement in the advertisement filtering information for the same video program sent by the user and the pre-saved time information of the advertisement in the advertisement filtering information for the video program sent by other users The start and end time information is the same.

Optionally, the video receiving terminal includes:

A filtering information acquisition module, configured to acquire advertisement filtering information of a video program, the advertisement filtering information of the video program including program identification information of the video program and start and end time information of the advertisement;

The filter information sending module is configured to send the advertisement filter information of the video program to the media server, so that the media server performs advertisement filter processing on the video program according to the received advertisement filter information of the video program and generates the video Ad-free video data for the show.

Wherein, the filtering information acquisition module includes:

The time information acquisition unit is used to obtain the start time information of the advertisement at the time point at which the user records the advertisement start in the video menu during playing the video program, and obtains the end time information of the advertisement at the time point at which the advertisement ends;

The identification information acquisition unit is used to obtain the program identification information by manually inputting the program name and channel name of the program to be watched by the user during the playing of the video program, or scanning the two-dimensional code information of the program, or reading the program identification information through a program. The link address of the video program or the TS ID transport stream identification code and Service ID service identification code in the program code stream.

Further, the system includes:

The media server is configured to receive the advertisement filtering information of the video program sent by the first video receiving terminal, the advertisement filtering information of the video program includes the program identification information of the video program and the start and end time information of the advertisement; according to the received Advertisement filtering information, performing advertisement filtering processing on the video program and generating ad-free video data of the video program; receiving program play request information for the video program sent by the second video receiving terminal, the program play request information Including the program identification information of the video program and the user information of the second video receiving terminal; sending the ad-free video data of the video program to the second video receiving terminal according to receiving the program play request information;

The video receiving terminal is configured to obtain advertisement filtering information of a video program, the advertisement filtering information of the video program includes the program identification information of the video program and the start and end time information of the advertisement; send the advertisement filtering information of the video program to the media server so that the media server performs advertisement filtering processing on the video program and generates advertisement-free video data of the video program according to the received advertisement filtering information of the video program.

Implementing the embodiment of the present invention has the following beneficial effects: the user sends the advertisement filtering information of the video program to the media server through the video receiving terminal, and the media server performs advertisement filtering processing on the video program and generates the advertisement filtering information of the video program according to the received advertisement filtering information. Ad-free video data, when a user requests to watch a video program, the media server can provide a non-operational, complete and continuous ad-free video program for the end user of the ad-free video playback, which improves the user experience.

Description of drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention or the prior art, the following will briefly introduce the drawings that need to be used in the description of the embodiments or the prior art. Obviously, the accompanying drawings in the following description are only These are some embodiments of the present invention. Those skilled in the art can also obtain other drawings based on these drawings without creative work.

FIG. 1 is a flow chart of an advertisement filtering method provided by an embodiment of the present invention;

Fig. 2 is a flow chart of an advertisement filtering method provided by another embodiment of the present invention;

Fig. 3 is a schematic structural diagram of a media server used for advertisement filtering in an embodiment of the present invention;

4 is a schematic structural diagram of a program information processing module in a media server according to an embodiment of the present invention;

Fig. 5 is a schematic structural diagram of a video data sending module in a media server according to an embodiment of the present invention;

6 is a schematic structural diagram of a video receiving terminal for advertising filtering according to an embodiment of the present invention;

7 is a schematic structural diagram of a filtering information acquisition module in a video receiving terminal according to an embodiment of the present invention;

Fig. 8 is a schematic structural diagram of a system for advertising filtering according to an embodiment of the present invention.

Detailed ways

The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

Fig. 1 is a flow chart of an advertisement filtering method provided by an embodiment of the present invention. The embodiment of the present invention realizes the complete filtering of media server advertisements and provides users with video programs without advertisements, as shown in the figure. Methods include at least:

Step S110, receiving the advertisement filtering information of the video program sent by the first video receiving terminal, the advertisement filtering information of the video program includes the program identification information of the video program and the start and end time information of the advertisement. In a specific implementation, the first video receiving terminal obtains the program identification information of the video program through an information acquisition program, or scans the two-dimensional code of the video program, or manually inputs, and the program identification information of the video program includes the program identification information of the played program. The program name and channel name, or include the TS ID transport stream identification code and the Service ID service identification code in the video program code stream, or include the URL (Uniform Resource Locator, Uniform Resource Locator) used to link the video program. Wherein, the TS ID transmission stream identification code and the Service ID service identification code are the identification information of the video program, when the video receiving terminal sends advertisement filtering information, by querying the TS ID transmission stream identification code and the Service ID service identification code, it can be obtained To the video program corresponding to the TS ID transport stream identification code and the Service ID service identification code, wherein the TS file is a file format in the code stream of the video program, and the data transmission of the video program is information transmission in the form of the code stream.

The start and end time information of the advertisement is the start time information of the advertisement obtained by the user in the video menu or using the mobile communication device to record the start time of the advertisement in the process of watching the video program, and the time point of the end of the record advertisement is obtained The end time information for the ad. For example, when the user is watching a video program, when the advertisement starts, the time at which the advertisement starts is recorded as t1, and when the advertisement ends, the time at which the advertisement ends is recorded as t2, where the recorded time can be at the start position of the video program at The relative time of the reference. In particular, the video program includes start and end time information of one or more sections of advertisements, and the acquired start and end time information of advertisements includes the start and end time information of all advertisements in the video program.

After the first video receiving terminal acquires the advertisement filtering information of the video program, it may send a text message or an email to the media server through the mobile communication device, and send the acquired advertisement filtering information to the media server, Alternatively, the advertisement filtering information is sent to the media server by using the information sending function of the video receiving terminal.

Optionally, the media server divides the users of the video receiving terminal into a video playback terminal user group with advertisements and a video playback terminal user group without advertisements. The users of the first video receiving terminal in this embodiment may belong to the user group with advertisements. For the video playback terminal user group, the media server provides video programs that have not been filtered by advertisements to the video receiving terminals of the video playback terminal user group with advertisements. Further, the first video receiving terminal includes a digital TV receiving terminal and a mobile video terminal, the digital TV receiving terminal includes a set-top box, an Internet box, and an Internet TV, and the mobile video terminal includes a mobile phone, a handheld computer, and a personal computer, and the media The advertisement filtering information of the video program received by the server may be sent by the digital TV receiving terminal, or may be sent by the mobile video terminal.

Optionally, the specific division method is as follows: if the user of the video receiving terminal applies to the service operator for opening the ad-free video playback service, the media server classifies the user of the video receiving terminal into the ad-free video playback terminal user, if If the user of the video receiving terminal does not apply to the service operator for subscription of the ad-free video playback service, the media server classifies the user of the video receiving terminal as an advertising video playback terminal user.

Step S120, according to the received advertisement filtering information, perform advertisement filtering processing on the video program and generate advertisement-free video data of the video program. In a specific implementation, the advertisement filtering information also includes user information, and before performing advertisement filtering processing on the video program, it also includes judging whether the advertisement filtering information sent by the user is valid information, and the judgment process is as follows:

Firstly, according to the received user information in the advertisement filtering information, user status information is searched from a preset user database, and according to the found user status information, it is judged that the user sending the advertisement filtering information belongs to a normal user. In a specific implementation, the preset user database is used to store user reward information, user information and user status information. Wherein, the user state information includes the information of the user in the normal state and the information of the blacklisted user. Search the user status information in the user database, if the user status of the user is normal, the media server receives and processes the advertisement filtering information sent by the user; if the user belongs to a blacklist user, the media server discards The advertisement filtering information sent by the user.

Optionally, the user reward information is the reward information obtained by the user who sends accurate advertisement filtering information recorded by the media server. The user information is the user's registration information in the operator's service system, which includes user name, user name, user ID number or other certificate number, user contact information, user account number, digital TV receiving terminal unique identification code, etc. One or more, this information is stored in the database of the media server.

Then, it is determined that the number of times the user sends the advertisement filtering information is less than a preset threshold value according to the pre-recorded information about the accumulated times of the advertisement filtering information sent by the user within a preset time. In the specific implementation, the media server receives the advertisement filtering information sent by the user, if the user information is not found in the preset temporary file, the user information is saved in the current temporary file and the cumulative number of consecutive sending by the user is initialized is 1; if there is the same user information, it is judged whether the cumulative number of advertisement filtering information sent by the user reaches the preset threshold, and if it reaches the preset threshold, it is determined that the user has a malicious attack behavior, and the user’s information in the database is updated. The status is blacklisted, and a feedback prompt message is sent to the user; if the preset threshold value is not reached, the cumulative number is increased by 1, and the next step is performed.

Optionally, the temporary file is stored in the storage unit of the media server, and is used to save the user information and accumulated times of the advertisement filtering information sent within a preset time, if a certain user information in the temporary file and its accumulated If the number of times exceeds the preset time and is not updated, the user information and its cumulative number of records will be deleted.

Finally, determine the start and end time information of the advertisement in the advertisement filtering information for the same video program sent by the user and the pre-saved start and end time information of the advertisement in the advertisement filtering information for the video program sent by other users same. In a specific implementation, after the media server receives the advertisement filtering information sent by the user, if the advertisement filtering information sent by the user is exactly the same as the advertisement filtering information of the user previously stored in the storage unit, then it is determined that the user has repeatedly sent the advertisement filtering information. , discard the advertisement filtering information without processing; if the advertisement filtering information sent by the user is completely different from the user’s advertisement filtering information stored in the storage unit in advance, then the advertisement filtering information sent by the user is different from the advertisement filtering information sent by other users information for comparison.

If the advertisement filtering information sent by the user is the same as the valid advertisement filtering information sent by other users pre-saved in the storage unit, the information is discarded without other processing, and the valid advertisement filtering information has been used In the advertisement filtering process; if the start and end time information of the advertisement in the advertisement filtering information sent by the user for the same video program is the same as the start and end time information of the advertisement in the advertisement filtering information for the video program sent by other users in advance If the time information is the same, then it is determined that the sending user of the advertisement filtering information stored by the storage unit and the sending user of the currently received advertisement filtering information have both sent valid information, and send feedback prompt information to these two users, and set the The advertising filtering information is valid information, if the advertising filtering information sent by the user is completely different from the advertising filtering information sent by other users pre-stored in the storage unit, the media server first temporarily saves the advertising filtering information sent by the user. information, and set the advertisement filtering information as invalid information, do not perform other processing, and make a judgment after receiving the next advertisement filtering information.

Optionally, if the media server pre-stores the advertisement filtering information of a video program sent by a certain user, and does not receive the start and end time of the same advertisement for the video program sent by other users within the preset time, then it is determined that the The ad filter information has expired and will be deleted.

Further optionally, after the media server receives the advertisement filtering information and determines that it is valid information, it sends a feedback message to the video receiving terminal and gives the user a certain reward, and the reward includes money, coupons , Points, Points Card or ad-free video program playback experience. If the media server determines that the user has a malicious attack behavior, or determines that the advertisement filtering information sent by the user cannot be used as effective advertisement filtering information, it sends a warning message to the user.

Further, the media server performs advertisement filtering processing on the video program, and the advertisement filtering processing refers to that the media server removes advertisement video programs within the start and end time of advertisements according to the received advertisement filtering information, and obtains continuous free Advertised video programs in which:

Acquire video data of the video program according to the received program identification information. In specific implementation, described media server goes to query the database of video program by program name and channel name, or TS ID transmission stream identification code and Service ID service identification code, or the URL of linked video program, obtains the corresponding with program identification information Video program data.

According to the received start and end time information of the advertisement, remove the advertisement video data within the advertisement start and end time from the video data of the video program, and generate continuous advertisement-free video data of the video program. In a specific implementation, the video program data obtained according to the program identification information may contain one or more segments of advertisement video data, and the start and end time information of the advertisement records the start and end time segments of all the advertisement video data in the video program data, by removing these time segments The advertising video data in the video program, and then integrate the video data after removing the advertising video data to obtain the complete and continuous advertising-free video data of the video program.

Step S130, receiving program play request information for the video program sent by the second video receiving terminal, the program play request information including program identification information of the video program and user information of the second video receiving terminal. In a specific implementation, the program identification information is identification information for video programs, and the user information is the registration information of the digital TV receiving terminal or mobile video terminal used by the user in the operator's service system, which includes user name, user One or more of name, user ID number or other certificate number, user contact information, user account number, digital TV receiving terminal unique identification code, etc., and these information are stored in the database of the media server.

Optionally, the user of the second video receiving terminal in this embodiment may belong to the user group of ad-free video playback terminal users, and the media server provides the video receiving terminals of the no-advertising video playback terminal user group with advertisements. Filter processed video programs.

Step S140: Send the ad-free video data of the video program to the second video receiving terminal according to the received program playing request information. Step S140 also includes the following two steps:

According to the user information of the second video receiving terminal, it is determined that the user of the second video receiving terminal belongs to an advertisement-free video playing terminal user. In a specific implementation, the program play request information may be sent by the video receiving terminal of the terminal user who plays the video with advertisements, or may be sent by the video receiving terminal of the terminal user who plays the video without advertisements. First, the media server receives the The user information sent by the terminal judges the user category. If it is determined to be a video playback terminal user with advertisements, then send the video program data with advertisements to the video receiving terminal according to the program identification information sent by video reception. If it is determined to be a video playback terminal user without advertisements , then send the ad-free video data of the video program to the second video receiving terminal. In a specific implementation, after it is determined that the received program play request information is sent by the video receiving terminal of the end user of the ad-free video playback terminal, the media server sends the ad-free video data to the video receiving terminal of the end user of the ad-free video playback terminal, without Advertising video playback End users can enjoy watching ad-free video programs.

Fig. 2 is a flow chart of an advertisement filtering method provided by another embodiment of the present invention, as shown in the figure, the method described in the embodiment of the present invention at least includes:

In step S201, the first video receiving terminal obtains advertisement filtering information of a video program, and the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement. In a specific implementation, the first video receiving terminal obtains the program identification information of the video program through an information acquisition program, or scans the two-dimensional code of the video program, or manually inputs, and the program identification information of the video program includes the program identification information of the played program. The program name and channel name, or include the TS ID and Service ID in the video program code stream, or include the URL used to link the video program.

The start and end time information of the advertisement is the start time information of the advertisement obtained by the user in the video menu or using the mobile communication device to record the start time of the advertisement in the process of watching the video program, and the time point of the end of the record advertisement is obtained The end time information for the ad. For example, when a user is watching a video program, when the advertisement starts, the time when the advertisement starts is recorded as t1, and when the advertisement ends, the time when the advertisement ends is recorded as t2, where the recorded time can be based on the start position of the video program as a reference relative time. In particular, the video program includes start and end time information of one or more sections of advertisements, and the acquired start and end time information of advertisements includes the start and end time information of all advertisements in the video program.

Step S202, the first video receiving terminal sends the advertisement filtering information of the video program to the media server, so that the media server performs advertisement filtering processing on the video program according to the received advertisement filtering information of the video program and generates the Ad-free video data for video programs. In a specific implementation, the user can use a mobile communication device to send the advertisement filtering information obtained in step S201 to the media server through a short message or an email, or use the information sending function of the video receiving terminal to send the advertisement filtering information to the media server. The advertisement filtering information is sent to the media server.

Step S203, searching user status information from a preset user database according to the received user information in the advertisement filtering information, and judging that the user sending the advertisement filtering information belongs to a normal user according to the found user status information. In a specific implementation, the advertisement filtering information further includes user information, and the preset user database is used to store user reward information, user information, and user status information. Wherein, the user state information includes the information of the user in the normal state and the information of the blacklisted user. Search the user status information in the user database, if the user status of the user is normal, the media server receives and processes the advertisement filtering information sent by the user; if the user belongs to a blacklist user, the media server discards the Advertisement filtering information sent by the user.

Optionally, the user reward information is the reward information obtained by the user who sends accurate advertisement filtering information recorded by the media server. The user information is the user's registration information in the operator's service system, which includes user name, user name, user ID number or other certificate number, user contact information, user account number, digital TV receiving terminal unique identification code, etc. One or more, this information is stored in the database of the media server.

Step S204, according to the pre-recorded information about the cumulative number of times the user sends the advertisement filtering information within a preset time period, it is determined that the number of times the user sends the advertisement filtering information is less than a preset threshold. In the specific implementation, the media server receives the advertisement filtering information sent by the user, if the user information is not found in the preset temporary file, the user information is saved in the current temporary file and the cumulative number of consecutive sending by the user is initialized is 1; if there is the same user information, judge whether the cumulative number of advertising filtering information sent by the user reaches the preset threshold, and if it reaches the preset threshold, it is determined that the user has maliciously attacked the server, and the user in the database is updated The state of the system is blacklisted, and a feedback message will be sent to the user; if the preset threshold value is not reached, the cumulative number will be increased by 1, and the next step will be performed.

Optionally, the temporary file is stored in the storage unit of the media server, and is used to save the user information and accumulated times of the advertisement filtering information sent within a preset time, if a certain user information in the temporary file and its accumulated If the number of times exceeds the preset time and is not updated, the user information and its cumulative number of records will be deleted.

Step S205, determining the start and end time information of the advertisement in the advertisement filtering information for the same video program sent by the user and the pre-saved start and end time of the advertisement in the advertisement filtering information for the video program sent by other users The information is the same. In a specific implementation, after the media server receives the advertisement filtering information sent by the user, if the advertisement filtering information sent by the user is exactly the same as the advertisement filtering information of the user previously stored in the storage unit, then it is determined that the user has repeatedly sent the advertisement filtering information. , discard the advertisement filtering information without processing; if the advertisement filtering information sent by the user is completely different from the user’s advertisement filtering information stored in the storage unit in advance, then the advertisement filtering information sent by the user is different from the advertisement filtering information sent by other users information for comparison.

If the advertisement filtering information sent by the user is the same as the valid advertisement filtering information sent by other users pre-saved in the storage unit, the information is discarded without other processing, and the valid advertisement filtering information has been used In the advertisement filtering process; if the start and end time information of the advertisement in the advertisement filtering information sent by the user for the same video program is the same as the start and end time information of the advertisement in the advertisement filtering information for the video program sent by other users in advance If the time information is the same, then it is determined that the sending user of the advertisement filtering information stored by the storage unit and the sending user of the currently received advertisement filtering information have both sent valid information, and send feedback prompt information to these two users, and set the The advertising filtering information is valid information, if the advertising filtering information sent by the user is completely different from the advertising filtering information sent by other users pre-stored in the storage unit, the media server first temporarily saves the advertising filtering information sent by the user. information, and set the advertisement filtering information as invalid information, do not perform other processing, and make a judgment after receiving the next advertisement filtering information.

Optionally, if the media server pre-stores the advertisement filtering information of a video program sent by a certain user, and does not receive the start and end time of the same advertisement for the video program sent by other users within the preset time, then it is determined that the The ad filter information has expired and will be deleted.

In step S206, the media server performs advertisement filtering processing on the video program according to the received advertisement filtering information and generates advertisement-free video data of the video program. In a specific implementation, after the media server receives the advertisement filtering information and determines that it is valid advertisement filtering information, it will send a feedback message to the video receiving terminal and give the user a certain reward, and the reward includes money , coupons, points, point cards or ad-free video program playback experience.

The advertisement filtering process refers to that the media server removes the advertisement video programs within the advertisement start and end time according to the received advertisement filtering information, and obtains continuous advertisement-free video programs. The specific implementation includes the following two steps:

Acquire video data of the video program according to the received program identification information. In specific implementation, described media server goes to query the database of video program by program name and channel name, or TS ID transmission stream identification code and Service ID service identification code, or the URL of linked video program, obtains the corresponding with program identification information Video program data.

According to the received start and end time information of the advertisement, remove the advertisement video data within the advertisement start and end time from the video data of the video program, and generate continuous advertisement-free video data of the video program. In a specific implementation, the video program data obtained according to the program identification information may contain one or more segments of advertisement video data, and the start and end time information of the advertisement records the start and end time segments of all the advertisement video data in the video program data, by removing these time segments The advertising video data in the video program, and then integrate the video data after removing the advertising video data to obtain the complete and continuous advertising-free video data of the video program.

Step S207, the second video receiving terminal sends program playing request information for the video program to the network video receiving terminal, the program playing request information including program identification information of the video program and user information of the second video receiving terminal. In a specific implementation, the program identification information is identification information for video programs, the user information is the registration information of the digital TV receiving terminal or mobile video terminal used by the user in the operator's service system, and the user information is the user's Registration information in the operator's service system, which includes one or more of the user name, user name, user ID number or other certificate number, user contact information, user account number, digital TV receiving terminal unique identification code, etc., This information is stored in the database of the media server.

Step S208, the media server sends the ad-free video data of the video program to the second video receiving terminal according to the program playing request information sent by the second video receiving terminal, and the specific implementation includes the following steps:

According to the user information of the second video receiving terminal, it is determined that the user of the second video receiving terminal belongs to an advertisement-free video playing terminal user. In a specific implementation, the program play request information may be sent by the video receiving terminal of the terminal user who plays the video with advertisements, or may be sent by the video receiving terminal of the terminal user who plays the video without advertisements. First, the media server receives the The user information sent by the terminal judges the user category. If it is determined to be a video playback terminal user with advertisements, then send the video program data with advertisements to the video receiving terminal according to the program identification information sent by video reception. If it is determined to be a video playback terminal user without advertisements , then send the ad-free video data of the video program to the second video receiving terminal. In a specific implementation, after it is determined that the received program play request information is sent by the video receiving terminal of the end user of the ad-free video playback terminal, the media server sends the ad-free video data to the video receiving terminal of the end user of the ad-free video playback terminal, without Advertising video playback End users can enjoy watching ad-free video programs.

In step S209, the second video receiving terminal receives and displays the ad-free video data sent by the media server, and the user can watch the ad-free video program.

3 is a schematic structural diagram of a media server for advertisement filtering provided by an embodiment of the present invention, the media server at least includes: a filtering information receiving module 310, a video program processing module 350, a play request receiving module 360 and a video data sending module 370 , the media server also includes a state information judging module 320, an information times judging module 330, and a filtering information determining module 340, wherein:

The filter information receiving module 310 is configured to receive the advertisement filter information of the video program sent by the first video receiving terminal, the advertisement filter information of the video program includes the program identification information of the video program and the start and end time information of the advertisement. Specifically, the first video receiving terminal obtains the program identification information of the video program through an information acquisition program, or scans the two-dimensional code of the video program, or manually inputs, and the program identification information of the video program includes the program Name and channel name, or include the TS ID and Service ID in the video program code stream, or include the URL used to link the video program. Wherein, the TS ID transmission stream identification code and the Service ID service identification code are the identification information of the video program, when the video receiving terminal sends advertisement filtering information, by querying the TS ID transmission stream identification code and the Service ID service identification code, it can be obtained To the video program corresponding to the TS ID transport stream identification code and the Service ID service identification code, wherein the TS file is a file format in the code stream of the video program, and the data transmission of the video program is information transmission in the form of the code stream.

The start and end time information of the advertisement is the start time information of the advertisement obtained by the user in the video menu or using the mobile communication device to record the start time of the advertisement in the process of watching the video program, and the time point of the end of the record advertisement is obtained The end time information for the ad. For example, when a user is watching a video program, when the advertisement starts, the time when the advertisement starts is recorded as t1, and when the advertisement ends, the time when the advertisement ends is recorded as t2, where the recorded time can be based on the start position of the video program as a reference relative time. In particular, the video program includes start and end time information of one or more sections of advertisements, and the acquired start and end time information of advertisements includes the start and end time information of all advertisements in the video program.

After the first video receiving terminal acquires the advertisement filtering information of the video program, it may send a text message or an email to the media server through the mobile communication device, and send the acquired advertisement filtering information to the media server, Alternatively, the advertisement filtering information is sent to the media server by using the information sending function of the video receiving terminal.

Optionally, the media server divides the users of the video receiving terminal into a video playback terminal user group with advertisements and a video playback terminal user group without advertisements. The users of the first video receiving terminal in this embodiment may belong to the user group with advertisements. For the video playback terminal user group, the media server provides video programs that have not been filtered by advertisements to the video receiving terminals of the video playback terminal user group with advertisements. Further, the first video receiving terminal includes a digital TV receiving terminal and a mobile video terminal, the digital TV receiving terminal includes a set-top box, a network box, and a network TV, and the mobile video terminal includes a mobile phone, a handheld computer, and a personal computer, and the media The advertisement filtering information of the video program received by the server may be sent by the digital TV receiving terminal, or may be sent by the mobile video terminal.

Optionally, the specific division method is as follows: if the user of the video receiving terminal applies to the service operator for opening the ad-free video playback service, the media server classifies the user of the video receiving terminal into the ad-free video playback terminal user, if If the user of the video receiving terminal does not apply to the service operator for subscription of the ad-free video playback service, the media server classifies the user of the video receiving terminal as an advertising video playback terminal user.

Further, the media server in this embodiment may also include a status information judging module 320, configured to search for user status information from a preset user database according to the user information in the advertisement filtering information received by the filtering information receiving module 310 , judging according to the found user state information that the user sending the advertisement filtering information belongs to a user in a normal state. Specifically, the advertisement filtering information also includes user information, and the preset user database is used to store user reward information, user information, and user status information. Wherein, the user state information includes the information of the user in the normal state and the information of the blacklisted user. Search the user status information in the user database, if the user status of the user is normal, the media server receives and processes the advertisement filtering information sent by the user; if the user belongs to a blacklist user, the media server discards the user Advertisement filtering information sent.

Optionally, the user reward information is the reward information obtained by the user who sends accurate advertisement filtering information recorded by the media server. The user information is the user's registration information in the operator's service system, which includes user name, user name, user ID number or other certificate number, user contact information, user account number, digital TV receiving terminal unique identification code, etc. One or more, this information is stored in the database of the media server.

Further, the media server in this embodiment may also use an information times judging module 330 for judging that the user sends the advertisement filtering information according to the pre-recorded cumulative number of times of the advertisement filtering information sent by the user within a preset time. The number of advertisement filtering information is less than a preset threshold. Specifically, the media server receives the advertisement filtering information sent by the user. If the user information is not found in the preset temporary file, the user information is saved in the current temporary file and the cumulative number of consecutive sending by the user is initialized as 1. If there is the same user information, determine whether the cumulative number of advertisement filtering information sent by the user reaches the preset threshold, and if it reaches the preset threshold, determine that the user has malicious attack behavior, and update the status of the user in the database blacklist, and send a feedback message to the user; if the preset threshold is not reached, add 1 to the cumulative number, and proceed to the next step.

Optionally, the temporary file is stored in the storage unit of the media server, and is used to save the user information and the accumulated times of the advertisement filtering information sent within a preset time. If the accumulated times exceed the preset time and are not updated, the user information and the accumulated times record will be deleted.

Further, the media server in this embodiment can also filter the information determination module 340, which is used to determine that the start and end time information of the advertisement in the advertisement filtering information sent by the user for the same video program is different from the pre-saved information sent by other users. The start and end time information of the advertisements in the advertisement filtering information for the video program is the same. Specifically, after the media server receives the advertisement filtering information sent by the user, if the advertisement filtering information sent by the user is exactly the same as the user's advertisement filtering information pre-stored in the storage unit, it is determined that the user has repeatedly sent, Discard the advertisement filtering information without processing; if the advertisement filtering information sent by the user is completely different from the user’s advertisement filtering information stored in the storage unit in advance, then the advertisement filtering information sent by the user is different from the advertisement filtering information sent by other users compared to.

If the advertisement filtering information sent by the user is the same as the valid advertisement filtering information sent by other users pre-saved in the storage unit, the information is discarded without other processing, and the valid advertisement filtering information has been used In the advertisement filtering process; if the start and end time information of the advertisement in the advertisement filtering information sent by the user for the same video program is the same as the start and end time information of the advertisement in the advertisement filtering information for the video program sent by other users in advance If the time information is the same, then it is determined that the sending user of the advertisement filtering information stored by the storage unit and the sending user of the currently received advertisement filtering information have both sent valid information, and send feedback prompt information to these two users, and set the The advertising filtering information is valid information, if the advertising filtering information sent by the user is completely different from the advertising filtering information sent by other users pre-stored in the storage unit, the media server first temporarily saves the advertising filtering information sent by the user. information, and set the advertisement filtering information as invalid information, do not perform other processing, and make a judgment after receiving the next advertisement filtering information.

Optionally, if the media server pre-stores the advertisement filtering information of a video program sent by a certain user, and does not receive the start and end time of the same advertisement for the video program sent by other users within the preset time, then it is determined that the The ad filter information has expired and will be deleted.

Further optionally, after the media server receives the advertisement filtering information and determines that it is valid information, it sends a feedback message to the video receiving terminal and gives the user a certain reward, and the reward includes money, coupons , Points, Points Card or ad-free video program playback experience. If the media server determines that the user has a malicious attack behavior, or determines that the advertisement filtering information sent by the user cannot be used as effective advertisement filtering information, it sends a warning message to the user.

The video program processing module 350 is configured to perform advertisement filtering processing on the video program and generate advertisement-free video data of the video program according to the effective advertisement filtering information determined by the filtering information determining module 340 . Specifically, the advertisement filtering process means that the media server removes advertisement video programs within the start and end time of advertisements according to the received advertisement filtering information, so as to obtain continuous advertisement-free video programs. Video program processing module 350 also includes video data acquisition unit 421 and video data processing unit 422 as shown in Figure 4, wherein:

The video data obtaining unit 421 is configured to obtain the video data of the video program according to the program identification information received by the filtering information receiving module 310 . Specifically, the media server uses the program name and channel name, or TS ID transmission stream identification code and Service ID service identification code, or the URL of the linked video program to query the database of the video program, and obtain the video corresponding to the program identification information. program data.

The video data processing unit 422 is configured to, according to the start and end time information of the advertisement received by the filter information receiving module 310, remove the advertisement video data within the advertisement start and end time from the video data of the video program, and generate a continuous video program of ad-free video data. Specifically, the video program data obtained according to the received program identification information contains one or more segments of advertisement video data, and the start and end time information of the advertisement records the start and end time segments of all the advertisement video data in the video program data, by removing these time segments The advertising video data in the video program, and then integrate the video data after removing the advertising video data to obtain the complete and continuous advertising-free video data of the video program.

The play request receiving module 360 is configured to receive program play request information for the video program sent by the second video receiving terminal, the program play request information including the program identification information of the video program and the second video receiving terminal Terminal user information. Specifically, the program identification information is identification information for video programs, and the user information is the registration information of the digital TV receiving terminal or mobile video terminal used by the user in the service system of the operator, which includes user name, user name , one or more of the user ID number or other certificate numbers, user contact information, user account number, unique identification code of the digital TV receiving terminal, etc.

Optionally, the user of the second video receiving terminal in this embodiment may belong to the user group of ad-free video playback terminal users, and the media server provides the video receiving terminals of the no-advertising video playback terminal user group with advertisements. Filter processed video programs.

The video data sending module 370 is configured to send the ad-free video data of the video program to the second video receiving terminal according to the program playing request information received by the playing request receiving module 360 . The video data sending module 370 also includes a user information determining unit 541 and a processing data sending unit 542 as shown in FIG. 5 , wherein:

The user information determining unit 541 is configured to determine, according to the user information of the second video receiving terminal, that the user of the second video receiving terminal belongs to an ad-free video playing terminal user. Specifically, the program playback request information may be sent by the video receiving terminal of the terminal user who plays the video with advertisements, or may be sent by the video receiving terminal of the terminal user who plays the video without advertisements. The sent user information determines the user category, if it is determined to be a video playback terminal user with advertisements, then according to the program identification information sent by video reception, send the video program data with advertisements to the video receiving terminal, if it is determined to be a non-advertising video playback terminal user, Then send the ad-free video data of the video program to the second video receiving terminal.

The processed data sending unit 542 is configured to send the ad-free video data of the video program to the second video receiving terminal. Specifically, after the user information determining unit 541 determines that the received program play request information is sent by the video receiving terminal of the terminal user of the ad-free video playback terminal, the media server sends the ad-free video to the video receiving terminal of the user of the ad-free video playback terminal user. Video data, ad-free video playback End users can enjoy watching ad-free video programs.

6 is a schematic structural diagram of a video receiving terminal for advertising filtering provided by an embodiment of the present invention. As shown in the figure, the video receiving terminal includes at least: a filtering information acquisition module 610 and a filtering information sending module 620, wherein:

The filtering information acquiring module 610 is configured to acquire advertisement filtering information of a video program, and the advertisement filtering information of a video program includes program identification information of the video program and start and end time information of advertisements. The filter information acquisition module 610 includes: a time information acquisition unit 711 and an identification information acquisition unit 712, wherein:

The time information obtaining unit 711 is configured to obtain the program identification information by manually inputting the program name and channel name of the program to be watched by the user, or scanning the two-dimensional code information of the program during the playing of the video program. Specifically, the start and end time information of the advertisement is the start time information of the advertisement obtained by the user in the video menu or using the mobile communication device to record the start time of the advertisement in the process of watching the video program, and record the end time of the advertisement Click to obtain the end time information of the advertisement. For example, when a user is watching a video program, when the advertisement starts, the time when the advertisement starts is recorded as t1, and when the advertisement ends, the time when the advertisement ends is recorded as t2, where the recorded time can be based on the start position of the video program as a reference relative time. In particular, the video program includes start and end time information of one or more sections of advertisements, and the acquired start and end time information of advertisements includes the start and end time information of all advertisements in the video program.

The identification information obtaining unit 712 is configured to obtain the program identification information by manually inputting the program name and channel name of the program to be watched by the user, or scanning the two-dimensional code information of the program during the playing of the video program. Specifically, the first video receiving terminal obtains the program identification information of the video program through an information acquisition program, or scans the two-dimensional code of the video program, or manually inputs, and the program identification information of the video program includes the program Name and channel name, or include the TS ID and Service ID in the video program code stream, or include the URL used to link the video program.

The filtering information sending module 620 is configured to send the advertisement filtering information of the video program to the filtering information receiving module 310 of the media server, so that the media server can filter the video program according to the received advertisement filtering information of the video program. Advertisement filtering processes and generates the ad-free video data of the video program. Specifically, after the filtering information obtaining module 610 obtains the advertisement filtering information, the user can use a mobile communication device to send the obtained advertisement filtering information to the media server through a short message or an email, or use the The information sending function of the video receiving terminal sends the advertisement filtering information to the media server.

Fig. 8 is a schematic structural diagram of a system for advertising filtering according to an embodiment of the present invention. As shown in the figure, the system includes the media server 810 and the video receiving terminal 820, wherein:

The media server 810 is configured to receive the advertisement filtering information of the video program sent by the first video receiving terminal, the advertisement filtering information of the video program includes the program identification information of the video program and the start and end time information of the advertisement; according to the received Advertising filtering information of the video program, performing advertising filtering processing on the video program and generating the ad-free video data of the video program; receiving the program playing request information for the video program sent by the second video receiving terminal, and the program playing request The information includes program identification information of the video program and user information of the second video receiving terminal; according to receiving the program playing request information, sending the ad-free video data of the video program to the second video receiving terminal .

The video receiving terminal 820 is configured to obtain advertisement filtering information of a video program, the advertisement filtering information of the video program includes the program identification information of the video program and the start and end time information of the advertisement; send the advertisement filtering information of the video program to the media server information, so that the media server performs advertisement filtering processing on the video program and generates advertisement-free video data of the video program according to the received advertisement filtering information of the video program.

The embodiment of the present invention provides an advertisement filtering method, a media server, a video receiving terminal and a system. The user sends the advertisement filtering information of the video program to the media server through the video receiving terminal, and the media server filters the video according to the received advertisement filtering information. The program performs advertisement filtering processing and generates the ad-free video data of the video program. When the user requests to watch the video program, the media server can provide the end user with no operation, complete and continuous ad-free video program for the end user of the ad-free video playback, improving the user experience.

Those of ordinary skill in the art can understand that all or part of the processes in the methods of the above embodiments can be implemented through computer programs to instruct related hardware, and the programs can be stored in a computer-readable storage medium. During execution, it may include the processes of the embodiments of the above-mentioned methods. Wherein, the storage medium may be a magnetic disk, an optical disk, a read-only memory (Read-Only Memory, ROM) or a random access memory (Random Access Memory, RAM), etc.

The above disclosures are only preferred embodiments of the present invention, and certainly cannot limit the scope of rights of the present invention. Therefore, equivalent changes made according to the claims of the present invention still fall within the scope of the present invention.

Claims (15)

1. a method for advertisement filter, is characterized in that, described method comprises:

The advertisement filter information that receives the video frequency program of the first video reception terminal transmission, the advertisement filter information of described video frequency program comprises the program identification information of described video frequency program and the beginning and ending time information of advertisement;

According to the advertisement filter information receiving, to described video frequency program carry out advertisement filter processing and generate this video frequency program without advertisement video data;

Receive the program playing request information for described video frequency program of the transmission of the second video reception terminal, described program playing request information comprises the program identification information of described video frequency program and the user profile of described the second video reception terminal;

According to receiving described program playing request information, to described the second video reception terminal send described video frequency program without advertisement video data.

2. the method for advertisement filter as claimed in claim 1, it is characterized in that, described program identification information comprises programm name and channel designation, or comprise TS ID transport stream identification code and Service ID service identifiers code in program stream, or comprise the chained address of video frequency program or comprise the 2 D code information of program.

3. the method for advertisement filter as claimed in claim 2, is characterized in that, the advertisement filter information that described basis receives is carried out advertisement filter processing and generated comprising without advertisement video data of this video frequency program described video frequency program:

According to the described program identification information receiving, obtain the video data of described video frequency program;

According to the beginning and ending time information of the described advertisement receiving, remove the advertisement video data in the advertisement beginning and ending time in the video data of described video frequency program, and generate this continuous video frequency program without advertisement video data.

4. the method for advertisement filter as claimed in claim 1, is characterized in that, described basis receives described program playing request information, to described the second video reception terminal, sends comprising without advertisement video data of described video frequency program:

According to the user profile of described the second video reception terminal, determine that the user of described the second video reception terminal belongs to without advertisement video playback terminal user;

To described the second video reception terminal send described video frequency program without advertisement video data.

5. the method for the advertisement filter as described in any one in claim 1～4, it is characterized in that, described advertisement filter information also comprises user profile, the advertisement filter information that described basis receives, described video frequency program is carried out advertisement filter processing and generates also comprising without before advertisement video data of this video frequency program:

According to the user profile in the described advertisement filter information receiving, from default customer data base, search user state information, according to the user of the described advertisement filter information of user state information judgement transmission finding, belong to the user of normal condition;

According to the cumulative number information of the pre-recorded described advertisement filter information that described user sends in Preset Time, judge that the number of times that described user sends described advertisement filter information is less than pre-set threshold value;

Determine that described user sends identical with the beginning and ending time information for the advertisement in the described advertisement filter information of this video frequency program that other users that preserve in advance send for the beginning and ending time information of the advertisement in the described advertisement filter information of same video frequency program.

6. a method for advertisement filter, is characterized in that, described method comprises:

Obtain the advertisement filter information of video frequency program, the advertisement filter information of described video frequency program comprises the program identification information of described video frequency program and the beginning and ending time information of advertisement;

To media server, send the advertisement filter information of video frequency program, so that described media server is according to the advertisement filter information of the described video frequency program receiving, to described video frequency program carry out advertisement filter processing and generate this video frequency program without advertisement video data.

7. the method for advertisement filter as claimed in claim 6, is characterized in that, described in obtain video frequency program advertisement filter information comprise:

In playing described video frequency program process, user records the time point that advertisement starts and obtains the start time information of advertisement in video menu, records the time point that advertisement finishes and obtains the end time information of advertisement;

In playing described video frequency program process, user watches programm name and the channel designation of program by manual input, or the 2 D code information of scanning program obtains described program identification information, or reads the chained address of described video frequency program or the TS ID transport stream identification code in program stream and Service ID service identifiers code by program.

8. a media server, is characterized in that, described media server comprises:

Filtering information receiver module, for receiving the advertisement filter information of the video frequency program of the first video reception terminal transmission, the advertisement filter information of described video frequency program comprises the program identification information of described video frequency program and the beginning and ending time information of advertisement;

Video frequency program processing module, for according to the advertisement filter information that receives, to described video frequency program carry out advertisement filter processing and generate this video frequency program without advertisement video data;

Playing request receiver module, for receiving the program playing request information for described video frequency program of the transmission of the second video reception terminal, described program playing request information comprises the program identification information of described video frequency program and the user profile of described the second video reception terminal;

Structured video data transmitting module, for according to receiving described program playing request information, to described the second video reception terminal send described video frequency program without advertisement video data.

9. media server as claimed in claim 8, it is characterized in that, described program identification information comprises programm name and channel designation, or comprise TS ID transport stream identification code and Service ID service identifiers code in program stream, or comprise the chained address of video frequency program, or comprise the 2 D code information of program.

10. media server as claimed in claim 9, is characterized in that, described video frequency program processing module comprises:

Video data acquiring unit, for according to the described program identification information receiving, obtains the video data of described video frequency program;

Video data processing unit, for according to the beginning and ending time information of the described advertisement that receives, removes the advertisement video data in the advertisement beginning and ending time in the video data of described video frequency program, and generate this continuous video frequency program without advertisement video data.

11. media servers as claimed in claim 8, is characterized in that, described structured video data transmitting module comprises:

User profile determining unit, for determining that according to the user profile of described the second video reception terminal the user of described the second video reception terminal belongs to without advertisement video playback terminal user;

Deal with data transmitting element, data to described the second video reception terminal send described video frequency program without advertisement video data.

12. media servers as described in any one in claim 8～11, is characterized in that, described advertisement filter information also comprises user profile, and described media server also comprises:

State information judge module, according to the user profile in the described advertisement filter information receiving, from default customer data base, search user state information, according to the user of the described advertisement filter information of user state information judgement transmission finding, belong to the user of normal condition;

Information number of times judge module, judges that according to the cumulative number information of the pre-recorded described advertisement filter information that described user sends in Preset Time the number of times that described user sends described advertisement filter information is less than pre-set threshold value;

Filtering information determination module, determines that described user sends identical with the beginning and ending time information for the advertisement in the described advertisement filter information of this video frequency program that other users that preserve in advance send for the beginning and ending time information of the advertisement in the described advertisement filter information of same video frequency program.

13. 1 kinds of video reception terminals, is characterized in that, described video reception terminal comprises:

Filtering information acquisition module, for obtaining the advertisement filter information of video frequency program, the advertisement filter information of described video frequency program comprises the program identification information of described video frequency program and the beginning and ending time information of advertisement;

Filtering information sending module, for send the advertisement filter information of video frequency program to media server, so that described media server is according to the advertisement filter information of the described video frequency program receiving, to described video frequency program carry out advertisement filter processing and generate this video frequency program without advertisement video data.

14. video reception terminals as claimed in claim 13, is characterized in that, described filtering information acquisition module comprises:

Temporal information acquiring unit, for playing described video frequency program process, user records the time point that advertisement starts and obtains the start time information of advertisement in video menu, records the time point that advertisement finishes and obtains the end time information of advertisement;

Identification information obtaining unit, for playing described video frequency program process, user watches programm name and the channel designation of program by manual input, or the 2 D code information of scanning program obtains described program identification information, or reads the chained address of described video frequency program or the TS ID transport stream identification code in program stream and Service ID service identifiers code by program.

15. 1 kinds of systems for advertisement filter, is characterized in that, described system comprises:

Described media server, for receiving the advertisement filter information of the video frequency program of the first video reception terminal transmission, the advertisement filter information of described video frequency program comprises the program identification information of described video frequency program and the beginning and ending time information of advertisement; According to the advertisement filter information receiving, to described video frequency program carry out advertisement filter processing and generate this video frequency program without advertisement video data; Receive the program playing request information for described video frequency program of the transmission of the second video reception terminal, described program playing request information comprises the program identification information of described video frequency program and the user profile of described the second video reception terminal; According to receiving described program playing request information, to described the second video reception terminal send described video frequency program without advertisement video data;

Described video reception terminal, for obtaining the advertisement filter information of video frequency program, the advertisement filter information of described video frequency program comprises the program identification information of described video frequency program and the beginning and ending time information of advertisement; To media server, send the advertisement filter information of video frequency program, so that described media server is according to the advertisement filter information of the described video frequency program receiving, to described video frequency program carry out advertisement filter processing and generate this video frequency program without advertisement video data.

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