CN103458009A - Method, client terminal and system for broadcasting advertisement data in instant messaging - Google Patents
Method, client terminal and system for broadcasting advertisement data in instant messaging Download PDFInfo
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- CN103458009A CN103458009A CN2013103600811A CN201310360081A CN103458009A CN 103458009 A CN103458009 A CN 103458009A CN 2013103600811 A CN2013103600811 A CN 2013103600811A CN 201310360081 A CN201310360081 A CN 201310360081A CN 103458009 A CN103458009 A CN 103458009A
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Abstract
The invention provides a method, client terminal and system for broadcasting advertisement data in instant messaging, and belongs to the technical field of computing terminals and software. The method comprises the step of collecting the position information of a terminal where the instant messaging client terminal is located, the step of acquiring advertisement information in an area corresponding to the position information, and the step of broadcasting the advertisement information according to an ITEM icon, in the instant messaging, of a user corresponding to the instant messaging client terminal. By means of the method, client terminal and system, the advertisement data can be broadcast in an instant messaging interface of the user and a contact person of the user according to the ITEM icon of the user, and the broadcast advertisement data are related to the position information of the current user terminal. On one hand, the region and pertinence of advertisement putting are improved, and on the other hand, the contact person corresponding to the user can acquire the position information of the user in time.
Description
Technical field
The invention belongs to computing terminal, software technology field.
Background technology
Universal along with computing terminal in people's daily life and office, instant messaging (IM) instrument has become one of communication tool that the user generally uses, becomes gradually a requisite part in network user's daily life.The user can realize linking up timely and effectively with the contact person by the network instant communication instrument.
On the other hand, the web advertisement is as a kind of information propagation pattern, can be by the relevant information of businessman, product by network delivery to the network user.In prior art, geographical positioning service makes the user can easily and accurately obtain the positional information at its current place.Because the audient of JICQ is wide, throw in advertisement by JICQ and there are larger potentiality.Therefore, it is the problem that needs solve that advertisement how will be relevant to positional information is reported by JICQ.
Summary of the invention
The object of the invention is to, a kind of method that in instant messaging, ad data is reported is provided, and corresponding client and system, utilize the present invention, can carry out the ad data report by user's ITEM item icon.
The method that in a kind of instant messaging of the present invention, ad data is reported includes following steps:
Step 1, the positional information of collection instant communication client place terminal;
Step 2, obtain the advertising message in this positional information institute corresponding region;
Step 3, the ITEM item icon by this instant communication client respective user in instant messaging is reported aforementioned advertising message.
Further, aforementioned institute corresponding region, be that to take described terminal position be the center of circle, the zone with circle to extraradial expansion, and classification is carried out according to radius size in this zone.
Further, while in the preset range of distance terminal position, not retrieving corresponding advertising message, radius is extended to next stage and is retrieved;
Perhaps, according to the size of distance terminal position radius, retrieved successively from small to large, the advertising message that retrieval obtains is sorted according to the distance of its correspondence position and terminal position.
Further, while in the preset range of distance terminal position, the advertising message more than two or two being arranged, carry out the operation of following mode,
Distance between each advertising message and aforementioned terminals is sorted, and therefrom the nearest advertising message in selected distance terminal position is reported;
Perhaps, the bid amount of each advertising message is sorted, therefrom choose the highest advertising message of bid and reported.
Further, described advertising message is when output, user ITEM item icon is in magnifying state, advertising message is reported by the ITEM item icon after amplifying, wherein advertising message limits if having time when output, carry out timing when advertising message is broadcasted, after the timing result of advertising message output time meets aforementioned time restriction, user ITEM item icon is reduced to original size.
Further, when ITEM item icon carries out advertising message output, in the advertising message of output, still retain former ITEM item icon content.
Further, the former ITEM item icon content retained in described advertising message includes following two kinds of way of outputs,
Mode one, when ITEM item icon, during in the magnifying state providing advertisement information, former ITEM item icon content is exported with the form of cover part advertising message;
Mode two, by improving the transparency of former ITEM item icon content, make the output that superposes in same output area of itself and advertising message.
Further, after collecting the triggering message for advertising message, the area map in the preset range of outlet terminal position, and mark out corresponding advertising message in this map.
Further, described area map is exported by the background area of current instant messaging interactive interface.
The present invention also provides the system that in a kind of instant messaging, ad data is reported, and this system comprises:
Customer end A, this client comprises,
Location information acquiring unit A, in order to gather the positional information of instant communication client A place terminal;
Advertising message retrieval unit A, in order to obtain the advertising message in this positional information institute corresponding region, and the advertising message of obtaining is uploaded to the instantaneous communication system server, by this instantaneous communication system server, it is pushed to each contact person's of user as described below instant communication client B;
Instant communication client B, this client comprises,
Advertising message receiving element B, in order to receive the advertising message corresponding with position information of contact from the instantaneous communication system server push;
Advertising message is reported unit B, in order to the ITEM item icon by aforementioned contact in instant communication client B interface, reports and receives advertising message.
The present invention also provides the system that in another kind of instant messaging, ad data is reported, and this system comprises:
System server, in order to gather the positional information of instant communication client place terminal, after obtaining the advertising message in its corresponding region according to this positional information, aforementioned advertising message and corresponding customer identification number information pushing, to aforementioned instant communication client and corresponding contact person's client, or are only pushed to contact person's client of aforementioned instant communication client;
Instant communication client, receive advertising message and corresponding customer identification number information from the said system server push, and report aforementioned advertising message by the ITEM item icon of respective user identifier in the instant communication client interface.
The accompanying drawing explanation
Fig. 1 is the method flow diagram that in instant messaging of the present invention, ad data is reported.
Fig. 2 is terminal position zonally-graded schematic diagram in the method for the invention.
Fig. 3 is that in the method for the invention, ad data is reported front instant messaging interactive interface demonstration schematic diagram.
Fig. 4 reports the demonstration schematic diagram () of ad data by the instant messaging interactive interface in the method for the invention.
Fig. 5 reports the demonstration schematic diagram (two) of ad data by the instant messaging interactive interface in the method for the invention.
Fig. 6 is the structured flowchart of ad data broadcasting system in instant messaging of the present invention
Fig. 7 is the structured flowchart of ad data broadcasting system in instant messaging of the present invention.
Embodiment
With reference to the accompanying drawings, the present invention is described further in conjunction with specific embodiments.
Fig. 1 is the method flow diagram that in instant messaging of the present invention, ad data is reported.Shown in ginseng figure, method provided by the present invention comprises the steps:
Step S101, the positional information of collection instant communication client place terminal.
In this process place terminal regional information obtain the following two kinds of modes that comprise:
Mode one, by the IP address of place terminal, obtain the positional information of place terminal.
The IP address has formed the important foundation of whole Internet, and each terminal on whole Internet relies on separately unique IP address to identify, and each node relies on unique IP address interconnect distinguish mutually and connect each other.IP-based addressing rules and allocation criterion can be unique to a certain terminal on Internet the IP address followed the trail of and located, thereby inquire about the location of this terminal by unique IP of instant communication client place terminal.
Mode two, by the positioner of place terminal, obtain the positional information at this terminal place.
Typically, obtain positional information by positioner and mainly comprise two kinds of satellite fix and architectures.The user of take use terminal as mobile phone be example, common locate mode has satellite fix, as the GPS location, the GPS module comprised in the mobile phone that the user uses is during in opening, can catch, follow the tracks of by this functional module satellite-signal to be measured, the rate of change according to GPS module and inter-satellite pseudorange and distance, demodulate the data such as satellite orbit parameter, and position thus calculating, draw user geographic location information.
Except satellite fix, particularly do not comprise the mobile phone of GPS module, can also utilize base station of mobile communication network to position, this locate mode is based on that base station in the communication network at place and the position relationship between mobile phone terminal position.
Step S102, obtain the advertising message in this positional information institute corresponding region.
The present invention, when application, sets up corresponding advertising database in advance, stores consumption place, commodity, commodity brand message and position data corresponding to aforementioned information in this advertising database.
After the positional information of confirming the user terminal place through step S101, according to this positional information, extract the advertising message in corresponding region from advertising database.Described institute corresponding region, be that to take described terminal position be the center of circle, the zone with circle to extraradial expansion.For example take 1km during as radiation radius, and the corresponding position data according to advertising message in advertising database, therefrom select the advertising message that is no more than 1km apart from terminal seat air line distance.
Particularly, can carry out classification to corresponding region according to the size of radiation radius.As shown in Figure 2, the position 110 of subscription client place terminal is the A place in the drawings, take A as the center of circle, launches the corresponding region 130 of carrying out the advertising message retrieval to external radiation.130 edge, this corresponding region means with dashed line form in the drawings.In figure, the concentric circles of three dotted lines has meaned the corresponding region 130 of three different radii sizes.These corresponding regions 130 are divided into three grades of I, II, III according to the size of radiation radius.As the radiation radius identified in figure, in the present embodiment, I level corresponding region 130 is that for radiation radius, the corresponding region 130 in the 1.5-3km scope, III level corresponding region 130 are the corresponding region 130 of radiation radius in the 3-5km scope in corresponding region 130, the II level corresponding region 130 of radiation radius in the 0-1.5km scope.B in figure, C, D, E mean respectively advertising message correspondence positions 120 different in corresponding region.
Advertising message in terminal positional information institute corresponding region is retrieved according to default distance range when retrieval, and this default distance range is aforesaid radiation radius at different levels.When in the preset range of distance terminal position, not retrieving corresponding advertising message, radius is extended to next stage and is retrieved, until retrieve advertising message, or till all there is no corresponding advertising message in default scopes at different levels.
In the present embodiment, apart from terminal position 110, be provided with altogether I, II, three grades of default ranges of search of III, i.e. three grades of corresponding regions 130, during retrieval at first from distance terminal position 110 nearest I level corresponding region 130 retrieved.In I level corresponding region 130, advertising message is first arranged as shown in Figure 2, and this information correspondence position 120 is B place in figure, retrieval finishes.There is no advertising message if suppose in the corresponding region 130 of level shown in figure,, by the range of search expansion, retrieve in the II level corresponding region 130 of radiation radius in the 1.5-3km scope whether have corresponding advertising message.Known in Fig. 2, two advertising messages are arranged in II level corresponding region 130, advertising message correspondence position 120 lays respectively at D place and the E place in figure.By that analogy, if be while retrieving advertising message in I, II level corresponding region 130, further to radiation radius, the III level corresponding region 130 in the 1.5-3km scope is retrieved.
In practical application, usually not unique apart from the advertising message in the preset range of terminal position, thereby the advertising message retrieved need to push to instant communication client again and reported through corresponding screening.
Particularly, the invention provides the screening mode of following two kinds of advertising messages:
Mode one, while in the preset range of distance terminal position, the advertising message more than two or two being arranged, sorted to the distance between each advertising message and aforementioned terminals, and therefrom the nearest advertising message in selected distance terminal position is reported.
Mode two, while in the preset range of distance terminal position, the advertising message more than two or two being arranged, sorted to the bid amount of each advertising message, therefrom chooses the highest advertising message of bid and reported.
Especially, in order to make user and user's instant communication contacts, obtain the current position of more users advertising message on every side, distance according to each advertising message position apart from the terminal position, retrieved successively from small to large, while retrieving the advertising message more than two or two in preset range, the advertising message that retrieval obtains is sorted according to the distance of its correspondence position and terminal position.While being the advertising message retrieval, be not limited to the corresponding region nearest apart from the terminal position.In the present embodiment, be preset with altogether I, II, three grades of corresponding regions of III, can be retrieved successively from small to large according to the rank of corresponding region when retrieval, obtain the whole advertising messages in aforementioned tertiary zone.And by each advertising message according to its correspondence position and terminal position the distance from as far as closely being sorted, according to putting in order, aforementioned each transmitting advertisement information to instant communication client is reported successively.As shown in Figure 2, in three grades of corresponding regions 130 indicating in the drawings, total four fundamental rules advertising message, after retrieval, according to this four fundamental rules advertising message correspondence position 120B, C, D, E and terminal position 110A apart from being sorted.As can be seen from the figure this is sequentially B, E, D, C, after therefore this four fundamental rules advertising message being arranged according to aforementioned order, pushes to successively instant communication client and is reported.
Step S103, the ITEM item icon by this instant communication client respective user in instant messaging is reported aforementioned advertising message.
After through step S102, the advertising message that need to be reported is determined in retrieval, this advertising message is by the ITEM item icon of user's correspondence in instant communication client, and user's head portrait icon is reported.This ITEM item icon comprises the corresponding ITEM item icon shown of user in the instant messaging interactive interface, also comprises the instant messaging main panel and triggers the ITEM item icon corresponding with the user in other function panel generated.When advertising message is reported, both by self the ITEM item icon in user's instant communication client of detected positional information, reported, also in the client of this user's instant communication contacts, the ITEM item icon of respective user is reported.As an example, supposing has a mobile phone advertisement near the terminal current location of user's instant communication client place, the equal exportable aforementioned mobile phone advertisement of this user's ITEM item icon in user self instant communication client; Simultaneously, in the instant communication client of user's instant communication contacts, the aforementioned mobile phone advertisement of the synchronous output of the ITEM item icon corresponding with the user.
In interface due to existing instant communication client, user ITEM item icon is less, instant communication contacts for ease of user or user can obtain reported advertising message more clearly, described advertising message is when output, user ITEM item icon is in magnifying state, and advertising message is reported by the ITEM item icon after amplifying.As an example, concrete multiplication factor 1.5-30 doubly between, the implementation basis according to ITEM term diagram target viewing area Area Ratio as amplifieroperation will be taken into account the size of instant communication client place terminal display interface simultaneously.
The JICQ interface of take in the present embodiment in cell phone is example, as shown in Figure 3, in the instant messaging interactive interface 200 the user with contact person Lily, shows a plurality of mutual frame 220 of user with contact person's dialogue.Each mutual frame 220 difference respective user or contact person's instant communication message first.As shown in FIG., according to the source of its corresponding instant communication message, near the left side in instant messaging interactive interface 200 or right side, arrange respectively.In the present embodiment, in the mutual frame 220 of arranging near the interior left side of instant messaging interactive interface 200, demonstration be the instant communication message from contact person Lily, and show the ITEM item icon 210 of corresponding relationship people Lily in the left side of this mutual frame 220.Correspondingly, in the mutual frame 220 of arranging near the interior right side of instant messaging interactive interface 200, demonstration be the instant communication message that the user sends, and show the ITEM item icon 210 of respective user on the right side of this mutual frame 220.As shown in Figure 3, in practical application, respective user or contact person's ITEM item icon 210 is usually less, when by aforementioned ITEM item icon 210, carrying out the report of advertising message, its viewing area need to be enlarged.
Especially, advertising message is made to restriction at output time, as 15 seconds.Start timing when advertising message is broadcasted, after the timing result of advertising message output time meets aforementioned time restriction, stop playing this advertising message, and user's ITEM item icon is reduced to original size.If there are a plurality of advertising messages to be play successively, can the output time of single advertisement be limited, also can make restriction to total output time of advertising message.
When user ITEM item icon carries out the advertisement report in magnifying state, instant communication contacts for ease of the user still can not go out the user by ITEM item map logo, still retain former ITEM item icon content in the advertising message of output, specifically include following two kinds of way of outputs:
Mode one, when ITEM item icon, during in the magnifying state providing advertisement information, former ITEM item icon content is exported with the form of cover part advertising message.
In the present embodiment, the mobile phone advertisement that a model is LC990 is arranged in the preset range of retrieval user JICQ place terminal current location, now this advertisement is reported by instant communication client.As shown in Figure 4, comparison diagram 3 is known, and in figure, the ITEM item icon 210 of user in instant communication interaction interface 200, in magnifying state, is shown as the ITEM item icon 230 after amplification.Show the aforementioned ad content retrieved in ITEM item icon 230 after this amplification---the mobile phone plane graph that model is LC990.The lower right corner of the ITEM item icon 230 after amplification shows the icon content of former ITEM item icon 210, i.e. user's head portrait icon.
Mode two, by improving the transparency of former ITEM item icon content, make the output that superposes in same output area of itself and advertising message.
In this way of output, it is constant that the ITEM term diagram still can maintain original size when being marked on the output advertisement.If ITEM item icon is in magnifying state, ITEM item icon Central Plains icon content is along with the amplification of ITEM item icon viewing area is synchronously amplified.Still an above embodiment is example, as shown in Figure 5, comparison diagram 3 is known, in figure, the ITEM item icon 210 of user in instant communication interaction interface 200 still remains original-big or small constant, export the aforementioned ad content retrieved in this ITEM item icon 210 simultaneously---the mobile phone plane graph that model is LC990, and the former icon content of ITEM item icon 210, i.e. user's head portrait icon.Wherein the former icon content of ITEM item icon 210 shows with dashed line form, shows that it has certain degree of showing transparency.
Except above-mentioned two kinds output advertising message in still retain the way of output of former ITEM item icon content, when ITEM item icon carries out advertising message output, the third way of output of former ITEM item icon content is that advertising message and former ITEM item icon content be alternately output in same output area.Under this way of output, advertising message and former ITEM item icon content do not appear in ITEM item icon viewing area simultaneously, the two is with the alternately output of certain frequency, for example change one time output content every 5 seconds, carry out timing during content output, covered with for 5 seconds when output after, current output content is replaced by former ITEM item icon content by advertising message, or is replaced by advertising message by former ITEM item icon content.Under this way of output, there is not interference in the output of former ITEM item icon content to the report of advertising message.
Especially, after the triggering message of the advertising message of reporting, read content and the corresponding positional information of this advertising message of this advertising message in collecting for ITEM item icon, be converted into voice data and reported.For example in ITEM item icon, show the sign of a brand cafe, after instant communication customer end collects the triggering message for this advertising message, the content that reads this advertising message i.e. " certain so-and-so cafe ", and the corresponding positional information of this advertising message " No. XXX, XXX road ", being converted into voice data and being reported---" XXX road have for No. XXX certain so-and-so cafe " or " certain so-and-so cafe on the XXX road No. XXX " above-mentioned audio frequency is reported mode only for non-limiting for example.
It should be noted that, the user is for the triggering message of the advertising message of reporting in ITEM item icon, both comprised that the user was to self ITEM term diagram target trigger action, also comprised user's the user ITEM term diagram target trigger action of instant communication contacts to showing in its client.This trigger action, according to the difference of instant communication client place terminal, can be divided into again mouse and trigger or touch triggering.
Further, except by the voice broadcast advertising message, after the triggering message collected for advertising message, the interior area map of exportable terminal position preset range also, and mark out corresponding advertising message in this map.Intuitively identify the correspondence position of this advertising message with image format, be convenient on the one hand the user and obtain the distance of this audience and the current position of user and arrive at path.Be convenient on the other hand the positional information at contact person's Obtaining Accurate user place.
Area map is exported by pop-up window, or is exported by the background area of current instant messaging interactive interface.Particularly, the background area of described instant messaging interactive interface is distinguished to some extent according to the difference of instant communication client place terminal, and when terminal is PC, background area refers to the instant communication message output area in the instant messaging interactive interface; When terminal that terminal is the forms such as cell phone, panel computer, background area when background area shows to the mutual frame of each instant messaging in the instant messaging interactive interface.
Fig. 6 is the structured flowchart of ad data broadcasting system in a kind of instant messaging of the present invention.This system comprises customer end A 300 and instant communication client B400, and other dependency structure.
Due to the ad data of being reported by instant messaging, not only for the user's instant communication client by detected positional information, pushed, also comprise the instant communication contacts client that this user is corresponding, thereby once in complete instant messaging ad data report and need to relate to user and two clients of contact person, the data connection between two clients is completed by the instantaneous communication system server.As shown in Figure 6, the instant communication client A300 of respective user side includes following structure:
Location information acquiring unit A310, in order to gather the positional information of instant communication client A300 place terminal;
Advertising message retrieval unit A320, in order to obtain the advertising message in this positional information institute corresponding region, and the advertising message of obtaining is uploaded to instantaneous communication system server 500, by this instantaneous communication system server 500, it is pushed to each contact person's of user instant communication client B400.
Further, also include advertising message in described customer end A 300 and report unit A330, in order to the ITEM item icon by user in this instant communication client A300 interface, report aforementioned advertising message.
In addition, corresponding aforesaid customer end A 300 also is provided with the advertising database of storage advertising message and correspondence position information thereof.
The instant communication client B400 of corresponding relationship people side is corresponding with above-mentioned instant communication client A300, and links by instantaneous communication system server 500, and as shown in Figure 6, this customer end B 400 comprises:
Advertising message receiving element B410, in order to receive the advertising message corresponding with position information of contact pushed from instantaneous communication system server 500;
Advertising message is reported unit B 420, in order to the ITEM item icon by aforementioned contact in instant communication client B400 interface, reports and receives advertising message.
The implementation procedure of reporting for ad data in instant messaging of the present invention, specifically describe as follows.
Suppose that the user utilizes mobile phone to log in JICQ when going out, now the instant communication client in user mobile phone is aforesaid instant communication client A300.At first the location information acquiring unit A310 in instant communication client A300, gather the positional information at the current place of user.This gatherer process can be that the positioner that arranges in instant communication client A300 carries out positional information and obtains, and the positioner that also can be triggered in the terminal of instant communication client A300 place by location information acquiring unit A310 carry out the operation of obtaining of positional information.
Advertising message retrieval unit A320, according to aforementioned location information, retrieves the advertising message in this positional information institute corresponding region from advertising database.After retrieving advertising message, report unit A by advertising message on the one hand, by the ITEM item icon of user in this instant communication client A interface, report aforementioned advertising message; Advertising message retrieval unit A320 is uploaded to instantaneous communication system server 500 by the advertising message retrieved on the other hand, by this instantaneous communication system server 500, it is pushed to each contact person's of user instant communication client B400.Advertising message receiving element B410 in instant communication client B400, after receiving the advertising message corresponding with position information of contact pushed from instantaneous communication system server 500, trigger advertising message report unit B 420 and report and receive advertising message by the ITEM item icon of aforementioned contact in instant communication client B interface.
In the description of above-mentioned client scheme, obtaining of the corresponding instant communication client place terminal positional information of user, and the retrieval of respective advertisement information completes by the corresponding instant communication client of user, in addition also can be carried out by the instantaneous communication system server query manipulation of terminal positional information and relevant advertisements information, therefore corresponding aforementioned manner the present invention also provides the system 600 that in another kind of instant messaging, ad data is reported, as shown in Figure 7, this system 600 comprises following part:
In addition, corresponding aforesaid system server 600 also is provided with the advertising database of storage advertising message and correspondence position information thereof.
The implementation procedure of reporting for ad data in instant messaging of the present invention, specifically describe as follows.
The user of still take utilizes mobile phone to log in JICQ as example when going out, and at first by system server 610, is gathered the positional information of user's instant communication client 620 place terminals.This gatherer process should, by system server 610 when user's access of instant communicating client, synchronously obtain the positional information at the current place of user.In addition, in order to guarantee the customer position information that obtains promptly and accurately, avoid occurring that the user moves and positional information still rests on the situation in home position, whether system server 610 keeps certain frequency inquiring position to change after the user logs in, and the setting of the frequency of inquiry need be considered the frequency that advertisement replacing shows.
After obtaining user's current location information, the advertising database in comparison system server 610, therefrom obtain the advertising message in user's current location institute corresponding region.After retrieving advertising message, on the one hand by aforementioned transmitting advertisement information to the instant communication client 620 at user place; On the other hand by this transmitting advertisement information to user's corresponding relationship people's instant communication client 620, the instant messaging identifier information that also has the user simultaneously pushed.Especially, after retrieving advertising message, also can, only by advertising message and user's instant messaging identifier information, push to user's corresponding relationship people's instant communication client 620.
Corresponding aforementioned different propelling movement approach, after the instant communication client 620 at user place receives the advertising message pushed from said system server 610, by the ITEM item icon of user in these instant communication client 620 interfaces, report aforementioned advertising message.After user's corresponding relationship people's instant communication client 620 receives the advertising message pushed from said system server 610, user's instant messaging identifier by synchronized transmission, determine the ITEM item icon of the corresponding output of advertising message, and report aforementioned advertising message by this ITEM item icon.
Be more than the description of this invention and non-limiting, other embodiment based on inventive concept, all among protection scope of the present invention.
Claims (11)
1. the method that in an instant messaging, ad data is reported, is characterized in that the method comprises the steps:
Step 1, the positional information of collection instant communication client place terminal;
Step 2, obtain the advertising message in this positional information institute corresponding region;
Step 3, the ITEM item icon by this instant communication client respective user in instant messaging is reported aforementioned advertising message.
2. the method that in a kind of instant messaging according to claim 1, ad data is reported, it is characterized in that: aforementioned institute corresponding region, that to take described terminal position be the center of circle, the zone with circle to extraradial expansion, classification is carried out according to radius size in this zone.
3. the method that in a kind of instant messaging according to claim 2, ad data is reported, is characterized in that: while in the preset range of distance terminal position, not retrieving corresponding advertising message, radius is extended to next stage and is retrieved;
Perhaps, according to the size of distance terminal position radius, retrieved successively from small to large, the advertising message that retrieval obtains is sorted according to the distance of its correspondence position and terminal position.
4. the method that in a kind of instant messaging according to claim 1, ad data is reported is characterized in that: while in the preset range of distance terminal position, the advertising message more than two or two being arranged, carry out the operation of following mode,
Distance between each advertising message and aforementioned terminals is sorted, and therefrom the nearest advertising message in selected distance terminal position is reported;
Perhaps, the bid amount of each advertising message is sorted, therefrom choose the highest advertising message of bid and reported.
5. the method that in a kind of instant messaging according to claim 1, ad data is reported, it is characterized in that: described advertising message is when output, user ITEM item icon is in magnifying state, advertising message is reported by the ITEM item icon after amplifying, wherein advertising message limits if having time when output, carry out timing when advertising message is broadcasted, after the timing result of advertising message output time meets aforementioned time restriction, user ITEM item icon is reduced to original size.
6. the method that in a kind of instant messaging according to claim 1, ad data is reported is characterized in that: when ITEM item icon carries out advertising message output, in the advertising message of output, still retain former ITEM item icon content.
7. the method that in a kind of instant messaging according to claim 6, ad data is reported, it is characterized in that: the former ITEM item icon content retained in described advertising message includes following two kinds of way of outputs,
Mode one, when ITEM item icon, during in the magnifying state providing advertisement information, former ITEM item icon content is exported with the form of cover part advertising message;
Mode two, by improving the transparency of former ITEM item icon content, make the output that superposes in same output area of itself and advertising message.
8. the method that in a kind of instant messaging according to claim 1, ad data is reported, it is characterized in that: after collecting the triggering message for advertising message, area map in the preset range of outlet terminal position, and mark out corresponding advertising message in this map.
9. the method that in a kind of instant messaging according to claim 8, ad data is reported, it is characterized in that: described area map is exported by the background area of current instant messaging interactive interface.
10. the system that in an instant messaging, ad data is reported is characterized in that this system comprises:
Customer end A, this client comprises,
Location information acquiring unit A, in order to gather the positional information of instant communication client A place terminal;
Advertising message retrieval unit A, in order to obtain the advertising message in this positional information institute corresponding region, and the advertising message of obtaining is uploaded to the instantaneous communication system server, by this instantaneous communication system server, it is pushed to each contact person's of user as described below instant communication client B;
Instant communication client B, this client comprises,
Advertising message receiving element B, in order to receive the advertising message corresponding with position information of contact from the instantaneous communication system server push;
Advertising message is reported unit B, in order to the ITEM item icon by aforementioned contact in instant communication client B interface, reports and receives advertising message.
11. the system that in an instant messaging, ad data is reported is characterized in that this system comprises:
System server, in order to gather the positional information of instant communication client place terminal, after obtaining the advertising message in its corresponding region according to this positional information, aforementioned advertising message and corresponding customer identification number information pushing, to aforementioned instant communication client and corresponding contact person's client, or are only pushed to contact person's client of aforementioned instant communication client;
Instant communication client, receive advertising message and corresponding customer identification number information from the said system server push, and report aforementioned advertising message by the ITEM item icon of respective user identifier in the instant communication client interface.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105069656A (en) * | 2015-08-20 | 2015-11-18 | 广景视睿科技（深圳）有限公司 | Mobile projector based advertising method and system and server |
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