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CN102999856A - 对于展示的投标 - Google Patents

对于展示的投标 Download PDF

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Publication number
CN102999856A
CN102999856A CN2012104193269A CN201210419326A CN102999856A CN 102999856 A CN102999856 A CN 102999856A CN 2012104193269 A CN2012104193269 A CN 2012104193269A CN 201210419326 A CN201210419326 A CN 201210419326A CN 102999856 A CN102999856 A CN 102999856A
Authority
CN
China
Prior art keywords
dealer
subscriber
bid
consumer
distribution
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN2012104193269A
Other languages
English (en)
Chinese (zh)
Inventor
S.亚哈罗姆
D.斯托佩尔
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Microsoft Technology Licensing LLC
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of CN102999856A publication Critical patent/CN102999856A/zh
Pending legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/21—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for social networking applications

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CN2012104193269A 2011-10-27 2012-10-29 对于展示的投标 Pending CN102999856A (zh)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US13/282,489 2011-10-27
US13/282,489 US20130110630A1 (en) 2011-10-27 2011-10-27 Bidding for impressions

Publications (1)

Publication Number Publication Date
CN102999856A true CN102999856A (zh) 2013-03-27

Family

ID=47928396

Family Applications (1)

Application Number Title Priority Date Filing Date
CN2012104193269A Pending CN102999856A (zh) 2011-10-27 2012-10-29 对于展示的投标

Country Status (6)

Country Link
US (1) US20130110630A1 (fr)
EP (1) EP2771854A4 (fr)
JP (1) JP2014534523A (fr)
KR (1) KR20140093936A (fr)
CN (1) CN102999856A (fr)
WO (1) WO2013062876A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104900176A (zh) * 2014-03-07 2015-09-09 腾讯科技（北京）有限公司 多媒体数据的显示控制方法及装置

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9240015B2 (en) * 2009-05-08 2016-01-19 A2Zlogix, Inc. Method and system for synchronizing delivery of promotional material to computing devices
US20130159105A1 (en) * 2011-12-20 2013-06-20 Microsoft Corporation Extended duration advertising based on inferred user categorization

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101443803A (zh) * 2006-11-08 2009-05-27 株式会社恒星技术 广告信息提供方法、广告信息提供系统及广告信息提供程序
US20090222346A1 (en) * 2008-02-28 2009-09-03 Palo Alto Research Center Incorporated Advertising payment based on confirmed activity prediction
CN102017550A (zh) * 2007-11-14 2011-04-13 高通股份有限公司 用于确定地理用户简档以基于所述简档确定有目标的内容消息的适宜性的方法和系统
CN102239500A (zh) * 2008-12-03 2011-11-09 微软公司 基于位置的广告的提供

Family Cites Families (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020046104A1 (en) * 2000-05-09 2002-04-18 Geomicro, Inc. Method and apparatus for generating targeted impressions to internet clients
US8099325B2 (en) * 2002-05-01 2012-01-17 Saytam Computer Services Limited System and method for selective transmission of multimedia based on subscriber behavioral model
US8611919B2 (en) * 2002-05-23 2013-12-17 Wounder Gmbh., Llc System, method, and computer program product for providing location based services and mobile e-commerce
US20100285818A1 (en) * 2009-05-08 2010-11-11 Crawford C S Lee Location based service for directing ads to subscribers
US8229458B2 (en) * 2007-04-08 2012-07-24 Enhanced Geographic Llc Systems and methods to determine the name of a location visited by a user of a wireless device
US20090132353A1 (en) * 2007-11-15 2009-05-21 Mark Maggenti Systems and Methods for a Biddable Multidimensional Marketplace for Advertising on a Wireless Communication Device
US20100262497A1 (en) * 2009-04-10 2010-10-14 Niklas Karlsson Systems and methods for controlling bidding for online advertising campaigns
JP5662446B2 (ja) * 2009-08-14 2015-01-28 データシュー インコーポレイテッド リアルタイム広告入札に対して競争評価モデルを使用するための学習システム

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101443803A (zh) * 2006-11-08 2009-05-27 株式会社恒星技术 广告信息提供方法、广告信息提供系统及广告信息提供程序
CN102017550A (zh) * 2007-11-14 2011-04-13 高通股份有限公司 用于确定地理用户简档以基于所述简档确定有目标的内容消息的适宜性的方法和系统
US20090222346A1 (en) * 2008-02-28 2009-09-03 Palo Alto Research Center Incorporated Advertising payment based on confirmed activity prediction
CN102239500A (zh) * 2008-12-03 2011-11-09 微软公司 基于位置的广告的提供

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104900176A (zh) * 2014-03-07 2015-09-09 腾讯科技（北京）有限公司 多媒体数据的显示控制方法及装置
CN104900176B (zh) * 2014-03-07 2018-10-19 腾讯科技（北京）有限公司 多媒体数据的显示控制方法及装置
US10324974B2 (en) 2014-03-07 2019-06-18 Tencent Technology (Shenzhen) Compnay Limited Display control method and apparatus for multimedia data

Also Published As

Publication number Publication date
EP2771854A4 (fr) 2015-06-24
KR20140093936A (ko) 2014-07-29
EP2771854A1 (fr) 2014-09-03
WO2013062876A1 (fr) 2013-05-02
US20130110630A1 (en) 2013-05-02
JP2014534523A (ja) 2014-12-18

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Legal Events

Date Code Title Description
C06 Publication
PB01 Publication
C10 Entry into substantive examination
SE01 Entry into force of request for substantive examination
ASS Succession or assignment of patent right

Owner name: MICROSOFT TECHNOLOGY LICENSING LLC

Free format text: FORMER OWNER: MICROSOFT CORP.

Effective date: 20150707

C41 Transfer of patent application or patent right or utility model
TA01 Transfer of patent application right

Effective date of registration: 20150707

Address after: Washington State

Applicant after: Micro soft technique license Co., Ltd

Address before: Washington State

Applicant before: Microsoft Corp.

C02 Deemed withdrawal of patent application after publication (patent law 2001)
WD01 Invention patent application deemed withdrawn after publication

Application publication date: 20130327