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CN102982469A - Method and device and system for popularizing map in mobile terminal - Google Patents

Method and device and system for popularizing map in mobile terminal Download PDF

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Publication number
CN102982469A
CN102982469A CN2012104401505A CN201210440150A CN102982469A CN 102982469 A CN102982469 A CN 102982469A CN 2012104401505 A CN2012104401505 A CN 2012104401505A CN 201210440150 A CN201210440150 A CN 201210440150A CN 102982469 A CN102982469 A CN 102982469A
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China
Prior art keywords
promotion
mobile terminal
location
preset
user
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CN2012104401505A
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Chinese (zh)
Inventor
李欣睿
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Priority to CN2012104401505A priority Critical patent/CN102982469A/en
Publication of CN102982469A publication Critical patent/CN102982469A/en
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Abstract

本发明提出一种基于移动终端中地图进行推广的方法、装置及系统。其中方法包括以下步骤：GIS服务器接收用户通过移动终端发送的地图导航指令，其中GIS服务器存储多个预设的推广地点以及每个推广地点对应的推广内容；所述GIS服务器根据所述地图导航指令实时获取所述移动终端的位置；所述GIS服务器判断所述移动终端的位置是否接近预设的推广地点；如果是，则所述GIS服务器将所述预设的推广地点对应的推广内容发送至所述移动终端。本发明在移动终端接近预设推广地点时进行推广内容的即时呈现，避免了广告的一直存在对用户视线的干扰，保证用户能够正常使用无线端地图，同时提升用户的体验感，为用户节省流量。

The invention proposes a method, device and system for promotion based on a map in a mobile terminal. Wherein the method comprises the following steps: the GIS server receives the map navigation instruction sent by the user through the mobile terminal, wherein the GIS server stores a plurality of preset promotion locations and the promotion content corresponding to each promotion location; the GIS server according to the map navigation instruction Obtain the position of the mobile terminal in real time; the GIS server judges whether the position of the mobile terminal is close to a preset promotion site; if so, the GIS server sends the promotion content corresponding to the preset promotion site to the mobile terminal. The present invention presents the promotion content in real time when the mobile terminal is close to the preset promotion location, avoids the interference of the advertisements on the user's line of sight, ensures that the user can normally use the wireless terminal map, improves the user's experience, and saves traffic for the user .

Description

The method that map is promoted in the movement-based terminal, Apparatus and system
Technical field
The present invention relates to terminal device manufacturing technology field, relate in particular to map is promoted in a kind of movement-based terminal method, Apparatus and system.
Background technology
Along with the development of portable terminal and development of Mobile Internet technology, people can satisfy by portable terminal user's various demands, such as promoting by map in the wireless side etc.Yet the method that map is promoted in the existing movement-based terminal is, the advertisement of promoting is sent to after the portable terminal, shows all the time the advertisement of this popularization in portable terminal, and for example the form with water droplet shows.Yet often because the size of portable terminal is less, therefore the demonstration meeting of too many popularization content seriously hinders user's sight line, causes user's dislike.Simultaneously, because advertisement has very strong ageing, the user advertisement in the place of process has lost ageingly to the user, continue to show the data traffic that has not only increased the user, thereby and cause in portable terminal because the advertisement of promoting loses the problem of promotion effect too much.
Summary of the invention
The present invention is intended to one of solve the problems of the technologies described above at least.
For this reason, one object of the present invention is to propose a kind of method that can map is promoted in not affecting the movement-based terminal that the user realizes promoting in to the situation of the normal use of map.
Another object of the present invention is to propose the system that map is promoted in a kind of movement-based terminal.
Another purpose of the present invention is to propose a kind of GIS(Geographic Information System, Geographic Information System) server.
A further object of the present invention is to propose a kind of portable terminal.
To achieve these goals, the method of promoting according to map in the movement-based terminal of the embodiment of first aspect present invention may further comprise the steps: the GIS server receives the digital map navigation instruction that the user sends by portable terminal, popularization content corresponding to wherein said GIS server stores a plurality of default popularization place and each described popularization place; Described GIS server is according to the position of the described portable terminal of described digital map navigation instruction Real-time Obtaining; Described GIS server judges whether the position of described portable terminal approaches default popularization place; If so, then described GIS server is sent to described portable terminal with described default popularization content corresponding to popularization place and presents.
The method of promoting according to map in the movement-based terminal of the embodiment of the invention, by detecting portable terminal and the default position relationship of promoting between the place, and when approaching default popularization place, promotes immediately presenting of content portable terminal, that avoids advertisement exists interference to user's sight line always, guarantee that the user can normally use the wireless side map, promote simultaneously user's experience sense, for the user saves flow.
To achieve these goals, embodiment according to a further aspect of the invention proposes the system that map is promoted in a kind of movement-based terminal and comprises: portable terminal is used for receiving the digital map navigation instruction of user's input, and sends described digital map navigation instruction; The GIS server, be used for storing popularization content corresponding to a plurality of default popularization places and each described popularization place, receive the digital map navigation instruction that described portable terminal sends, and according to the current location of the described portable terminal of described digital map navigation instruction Real-time Obtaining, and when the current location of described portable terminal approaches default popularization place, described default popularization content corresponding to popularization place is sent to described portable terminal.
The system that promotes according to map in the movement-based terminal of the embodiment of the invention, by the GIS server portable terminal and the predetermined position relationship of promoting between the place are detected, when approaching default popularization place, promotes immediately presenting on the map of content at portable terminal portable terminal, that has avoided advertisement exists interference to user's sight line always, guarantee that the user can normally use the wireless side map, promote simultaneously user's experience sense, for the user saves flow.
To achieve these goals, the GIS server of the embodiment of another aspect comprises according to the present invention: memory module is used for storing a plurality of default popularization places and popularization content corresponding to described popularization place; Receiver module is used for the digital map navigation instruction that mobile terminal receive sends; Navigation module is used for the position according to the described portable terminal of described digital map navigation instruction Real-time Obtaining; Judge module is used for judging that whether the position of described portable terminal is near described default popularization place; Sending module, the position that is used for described judge module is determined described portable terminal are sent to described portable terminal with described default popularization content corresponding to popularization place during near described default popularization place.
GIS server according to the embodiment of the invention, by the current location and the default position relationship of promoting the place of judging portable terminal, realize popularization content immediately the presenting on portable terminal when portable terminal approaches default popularization place, avoided always existing of advertisement that user's sight line is disturbed, guarantee that the user can normally use the wireless side map, for the user saves flow.
To achieve these goals, the portable terminal of the embodiment of another aspect comprises according to the present invention: the first receiver module is used for receiving the digital map navigation instruction of described user's input; Sending module is used for described digital map navigation instruction is sent to the GIS server; The second receiver module is used for receiving approaching popularization content corresponding to default popularization place of described portable terminal that described GIS server returns according to described navigation instruction; And display module, be used for showing popularization content corresponding to described default popularization place.
Portable terminal according to the embodiment of the invention, instruction according to the GIS server presents the popularization content immediately when the current location of portable terminal approaches default popularization place, that has avoided advertisement exists interference to user's sight line always, guarantee that the user can normally use the wireless side map, promote simultaneously user's experience sense, for the user saves flow.
The aspect that the present invention adds and advantage in the following description part provide, and part will become obviously from the following description, or recognize by practice of the present invention.
Description of drawings
Above-mentioned and/or the additional aspect of the present invention and advantage be from obviously and easily understanding becoming the description of embodiment below in conjunction with accompanying drawing, wherein,
Fig. 1 is the process flow diagram of the method that map is promoted in the movement-based terminal according to an embodiment of the invention;
Fig. 2 is the process flow diagram of the method that map is promoted in the movement-based terminal in accordance with another embodiment of the present invention;
Fig. 3 is the process flow diagram of the method that map is promoted in the movement-based terminal of another embodiment according to the present invention;
Fig. 4 is the process flow diagram of the method that map is promoted in the movement-based terminal of another embodiment according to the present invention;
Fig. 5 is the process flow diagram of the method that map is promoted in the movement-based terminal of another embodiment again according to the present invention;
Fig. 6 is the structured flowchart of the system that map is promoted in the movement-based terminal according to an embodiment of the invention;
Fig. 7 is the structured flowchart of GIS server according to an embodiment of the invention;
Fig. 8 is the structured flowchart of GIS server according to an embodiment of the invention;
Fig. 9 is the structured flowchart of portable terminal according to an embodiment of the invention; And
Figure 10 is the structured flowchart of portable terminal in accordance with another embodiment of the present invention.
Embodiment
The below describes embodiments of the invention in detail, and the example of described embodiment is shown in the drawings, and wherein identical or similar label represents identical or similar element or the element with identical or similar functions from start to finish.Be exemplary below by the embodiment that is described with reference to the drawings, only be used for explaining the present invention, and can not be interpreted as limitation of the present invention.On the contrary, embodiments of the invention comprise spirit and interior all changes, modification and the equivalent of intension scope that falls into additional claims.
In description of the invention, it will be appreciated that term " first ", " second " etc. only are used for describing purpose, and can not be interpreted as indication or hint relative importance or the implicit quantity that indicates indicated technical characterictic.Thus, one or more these features can be expressed or impliedly be comprised to the feature that is limited with " first ", " second " etc.In description of the invention, the implication of " a plurality of " is two or more, unless clear and definite concrete restriction is arranged in addition.
The method of promoting according to map in the movement-based terminal of the embodiment of the invention is described below with reference to accompanying drawing.
Fig. 1 is the process flow diagram of the method that map is promoted in the movement-based terminal according to an embodiment of the invention.
As shown in Figure 1, the method for promoting according to map in the movement-based terminal of the embodiment of the invention comprises the steps.
Step S101, the GIS server receives the digital map navigation instruction that the user sends by portable terminal, the wherein a plurality of default popularization places of GIS server stores and popularization content corresponding to each described popularization place.
Particularly, the storage a plurality of default popularization place that arranges of map and each default popularization content corresponding to place of promoting in the GIS server for example arrange Baidu's mansion and are the default place of promoting, and corresponding popularization content is " Baidu's mansion is waved to you " etc.When the user when portable terminal is selected map application, the GIS server is sent to map portable terminal and is shown to the user by portable terminal, then the user can start the navigation feature of map, and under navigation feature, input the digital map navigation instruction by modes such as text or voice, wherein the digital map navigation instruction can comprise the information such as navigation starting point, navigation terminal point.
Step S102, the GIS server is the position of navigation instruction Real-time Obtaining portable terminal according to the map.
Concrete air navigation aid can with reference to prior art, be not described in detail herein.
Step S103, GIS server judge whether the position of portable terminal approaches default popularization place.
Particularly, but the current geographic position information (three-dimensional coordinate) of Navigator Real-time Obtaining portable terminal, distance between the popularization place that can easily calculate thus the current location of portable terminal and preset, thus can judge whether to approach default popularization place.Should be understood that described " approaching " refers to portable terminal and default promote distance between the place within preset range, for example is not more than 150 meters.As long as the distance between portable terminal and the default popularization place can be promoted presenting of content less than this preset range.
Step S104, when portable terminal approached default popularization place, popularization content corresponding to the popularization place that the GIS server will be preset was sent to portable terminal and presents.
In one embodiment of the invention, portable terminal can present the popularization content at map, if perhaps the user withdrawed from the interface (program is still opened) of map application and entered desktop or other program interfaces this moment, so also can present at other interfaces the popularization content.Promoting content can be advertisement, company's slogan etc.For example, as user during near Baidu's mansion, present the slogan of " Baidu's mansion is waved to you ".In addition, the presentation mode of advertisement can be bubble advertisement etc.
The method of promoting according to map in the movement-based terminal of the embodiment of the invention, by detecting portable terminal and the default position relationship of promoting between the place, and when approaching default popularization place, promotes immediately presenting of content portable terminal, avoided always existing of advertisement that user's sight line is disturbed, guarantee that the user can normally use the wireless side map, promote simultaneously user's experience sense, for the user saves flow.
The process flow diagram of the method that Fig. 2 promotes for map in the movement-based terminal in accordance with another embodiment of the present invention.As shown in Figure 2, the method for promoting according to map in the movement-based terminal of the embodiment of the invention comprises the steps.
Step S201, the GIS server receives the digital map navigation instruction that the user sends by portable terminal, wherein a plurality of default popularization places of GIS server stores and each popularization content corresponding to popularization place.
Step S202, the GIS server is the position of navigation instruction Real-time Obtaining portable terminal according to the map.
Step S203, GIS server judge whether the position of portable terminal approaches default popularization place.
Step S204, when portable terminal approached default popularization place, popularization content corresponding to the popularization place that the GIS server will be preset was sent to portable terminal.
Step S205, the popularization content that portable terminal will receive is converted to voice signal and plays.
Concrete text and the conversion method between the voice can with reference to prior art, repeat no more herein.
Method according to map in the movement-based terminal of the embodiment of the invention is promoted is converted to voice signal and broadcast by promoting content, can avoid further presenting of advertisement that user's sight line is disturbed, and further promotes user's experience sense.
Fig. 3 is the process flow diagram of the method that map is promoted in the movement-based terminal of another embodiment according to the present invention.As shown in Figure 3, the method for promoting according to map in the movement-based terminal of the embodiment of the invention comprises the steps.
Step S301, the GIS server receives the digital map navigation instruction that the user sends by portable terminal, wherein a plurality of default popularization places of GIS server stores and each popularization content corresponding to popularization place.
Step S302, the GIS server is the position of navigation instruction Real-time Obtaining portable terminal according to the map.
Step S303, GIS server judge whether the position of portable terminal approaches default popularization place.
Step S304, when portable terminal approached default popularization place, popularization content corresponding to the popularization place that the GIS server will be preset was sent to portable terminal and presents.
But above-mentioned steps S301 repeats no more to the description of the specific implementation process refer step S101 to S104 of step S304 herein.
Step S305, GIS server judge whether portable terminal has left the default place of promoting.
Step S306 has left the default place of promoting if judge portable terminal, and GIS server notification portable terminal is hidden default popularization content corresponding to place of promoting.
S103 is similar with step, and the current location of GIS server real-time monitoring portable terminal when finding that portable terminal and the default distance of promoting between the place surpass preset range, then notifies portable terminal to hide this default popularization content corresponding to place of promoting.
The method of promoting according to map in the movement-based terminal of the embodiment of the invention, when portable terminal leaves default popularization place, immediately hide and promote content, further avoid promoting content user's sight line is disturbed, guarantee that the user can normally use the wireless side map, save simultaneously flow.
Fig. 4 is the process flow diagram of the method that map is promoted in the movement-based terminal of another embodiment according to the present invention.As shown in Figure 4, the method for promoting according to map in the movement-based terminal of the embodiment of the invention comprises the steps.
Step S401, GIS server reception user promotes type by digital map navigation instruction and concern that portable terminal sends, wherein a plurality of default popularization places of GIS server stores and each popularization content corresponding to popularization place.
Particularly, the user can be by the popularization type of portable terminal input oneself concern, such as amusement, food and drink or shopping etc., then portable terminal can be sent to the GIS server with user's concern popularization type so that the GIS server can screen promoting content, thereby chooses the relevant popularization content of popularization type of paying close attention to the user.
Step S402, the GIS server is the position of navigation instruction Real-time Obtaining portable terminal according to the map.
Step S403, GIS server judge whether the position of portable terminal approaches default popularization place.
Step S404, if so, then the GIS server judges further whether popularization content corresponding to this default popularization place promotes type matching with user's concern.
Step S405, if be complementary, then the GIS server will be promoted content and be sent to portable terminal and present, otherwise not send.
For example, it is food and drink that type is promoted in user's concern, and so only the popularization content with the food and drink class is sent to portable terminal, and does not send the popularization content of other types such as the types such as amusement, shopping.Thus, can further promote user's experience sense, realize better human-computer interaction.
The method of promoting according to map in the movement-based terminal of the embodiment of the invention, the popularization type of the concern by user's input is screened and is promoted the corresponding popularization content in place, further promotes user's experience sense, realizes better human-computer interaction.
Fig. 5 is the process flow diagram of the method that map is promoted in the movement-based terminal of another embodiment according to the present invention.As shown in Figure 5, the method for promoting according to map in the movement-based terminal of the embodiment of the invention comprises the steps.
Step S501, the GIS server receives the digital map navigation instruction that the user sends by portable terminal, and wherein GIS stores a plurality of default popularization places and each popularization content corresponding to popularization place.
Step S502, the GIS server is the position of navigation instruction Real-time Obtaining portable terminal according to the map.
Step S503, the GIS server obtains personal like's information of user.
Particularly, the GIS server can be collected the record of user's browsing page, the content that microblogging is paid close attention to etc., and according to the information of collecting, the GIS server can analyze personal like's information of user.For example, if the relevant webpage such as that the user often browses is preferential with cuisines, recipe, the personal like's information that can judge so the user is food and drink.Thus, the user can select the content relevant with food and drink in the default popularization place of process.
Step S504, GIS server judge whether the position of portable terminal approaches default popularization place.
Step S505, if so, then the GIS server judges further whether this default popularization content corresponding to popularization place is complementary with the individual subscriber preference information.
Step S506, if be complementary, then the GIS server is sent to portable terminal with the default popularization content corresponding to popularization place of portable terminal process and presents, otherwise does not send.
The method of promoting according to map in the movement-based terminal of the embodiment of the invention, screen the corresponding popularization content in popularization place by personal like's information of automatic analysis user, also further promote user's experience sense, realized better human-computer interaction.
Describe the system that promotes according to map in the movement-based terminal of the embodiment of the invention in detail below in conjunction with Figure of description.
Fig. 6 is the structured flowchart of the system that map is promoted in the movement-based terminal according to an embodiment of the invention.As shown in Figure 6, the system according to the embodiment of the invention comprises: portable terminal 1 and GIS server 2.
Portable terminal 1 receives the digital map navigation instruction of user's input, and the digital map navigation instruction is sent to GIS server 2.
The GIS server 2 a plurality of default popularization places of storage and each are promoted popularization content corresponding to place, the digital map navigation instruction that mobile terminal receive sends, the position of navigation instruction Real-time Obtaining portable terminal 1 according to the map, and when the approaching default popularization place, position of portable terminal 1, default popularization content corresponding to popularization place is sent to portable terminal 1 shows.In one embodiment of the invention, portable terminal can present the popularization content at map.Promoting content can be advertisement, company's slogan etc.
Particularly, the storage a plurality of default popularization place that arranges of map and each default popularization content corresponding to place of promoting in GIS server 2 for example arrange Baidu's mansion and are the default place of promoting, and corresponding popularization content is " Baidu's mansion is waved to you " etc.When the user when portable terminal 1 is selected map application, GIS server 2 is sent to map portable terminal 1 and is shown to the user by portable terminal 1, then the user can start the navigation feature of map, and inputs the digital map navigation instruction by modes such as text or voice under navigation feature.GIS server 2 is the position of navigation instruction Real-time Obtaining portable terminal 1 (geographic coordinate) according to the map, and judges whether the position of portable terminal 1 approaches default popularization place (distance between the two is in the distance threshold scope).Approach default popularization place if judge the position of portable terminal 1, then will promote popularization content corresponding to place and be sent to portable terminal 1 and present.For example, as user during near Baidu's mansion, present the slogan of " Baidu's mansion is waved to you ".
The system that promotes according to map in the movement-based terminal of the embodiment of the invention, by the GIS server portable terminal and the predetermined position relationship of promoting between the place are detected, when approaching default popularization place, promotes immediately presenting on the map of content at portable terminal portable terminal, that has avoided advertisement exists interference to user's sight line always, guarantee that the user can normally use the wireless side map, promote simultaneously user's experience sense, for the user saves flow.
In another embodiment of the present invention, portable terminal 1 also is converted to voice signal for the popularization content that will receive and plays.Thus, can avoid further presenting of advertisement that user's sight line is disturbed, further promote user's experience sense.
In yet another embodiment of the present invention, GIS server 2 is used for also judging whether portable terminal 1 has left the default place of promoting, and notice portable terminal 1 is hidden default popularization content corresponding to place of promoting when confirming to leave.Thus, can effectively realize promoting the instant of content and hide, further avoid promoting content user's sight line is disturbed, guarantee that the user can normally use the wireless side map, save simultaneously flow.
In another embodiment of the present invention, portable terminal 1 also is used for the concern popularization type of reception user input and type is promoted in user's concern being sent to GIS server 2.GIS server 2 also is used for after the current location of judging portable terminal 1 approaches default popularization place, further judge popularization content corresponding to this popularization place whether with user's concern popularization type matching, and when being complementary, will promote popularization content corresponding to place and send to portable terminal 2.Thus, can further promote user's experience sense, realize better human-computer interaction, save simultaneously flow.
In again another embodiment of the present invention, GIS server 2 also is used for obtaining personal like's information of user, and after the position of judging portable terminal 1 approaches default popularization place, further judge that whether popularization content corresponding to this popularization place be complementary with personal like's information of user, and when being complementary, will preset popularization content corresponding to popularization place and be sent to portable terminal 1.Thus, also can further promote user's experience sense, realize better human-computer interaction, save simultaneously flow.
Below in conjunction with the GIS server of Figure of description detailed description according to the embodiment of the invention.
Fig. 7 is the structured flowchart of GIS server according to an embodiment of the invention.As shown in Figure 7, the GIS server according to the embodiment of the invention comprises: memory module 210, receiver module 220, navigation module 230, judge module 240 and sending module 250.
Particularly, memory module 210 is used for storing a plurality of default popularization places and each default popularization content corresponding to place of promoting.Receiver module 220 is used for the digital map navigation instruction that mobile terminal receive sends.Navigation module 230 is used for the according to the map position of navigation instruction Real-time Obtaining portable terminal.Judge module 240 is used for judging whether the current location of portable terminal approaches the default place of promoting.Sending module 250 is used for will presetting popularization content corresponding to popularization place when portable terminal approaches default popularization place and is sent to portable terminal.
GIS server according to the embodiment of the invention, by the current location and the default position relationship of promoting the place of judging portable terminal, realize popularization content immediately the presenting on portable terminal when portable terminal approaches default popularization place, avoided always existing of advertisement that user's sight line is disturbed, guarantee that the user can normally use the wireless side map, for the user saves flow.
In another embodiment of the present invention, judge module 240 also is used for judging according to the real time position of portable terminal whether portable terminal has left the default place of promoting.Sending module 250 also is used for when judge module 240 determines that portable terminal has left default popularization place, and the notice portable terminal is hidden default popularization content corresponding to place of promoting.Thus, can effectively realize promoting the instant of content and hide, further avoid promoting content user's sight line is disturbed, guarantee that the user can normally use the wireless side map, save simultaneously flow.
In yet another embodiment of the present invention, receiver module 220 also is used for the user's of mobile terminal receive transmission concern popularization type.Judge module 240 also is used for when approaching default popularization place, the position of judging portable terminal, judges further whether popularization content corresponding to this popularization place promotes type matching with user's concern.Sending module 250 also is used for being sent to portable terminal with promoting popularization content corresponding to place when judge module 240 is determined to promote popularization content corresponding to place and user's concern popularization type matching.Thus, can further promote user's experience sense, realize better human-computer interaction, save simultaneously flow.
Fig. 8 is the structured flowchart of GIS server according to an embodiment of the invention.As shown in Figure 8, on the basis of embodiment shown in Figure 7, also comprise acquisition of information module 260 according to the GIS server of the embodiment of the invention.
Acquisition of information module 260 is used for obtaining personal like's information of user.When being used for approaching default popularization place in the position of determining portable terminal, judge module 240 judges further that whether promote popularization content corresponding to place is complementary with personal like's information of user.Sending module 250 is used for being sent to portable terminal with promoting popularization content corresponding to place when judge module 240 definite personal like's information of promoting popularization content corresponding to place and user are complementary
According to the GIS server of the embodiment of the invention, screen the corresponding popularization content in popularization place by personal like's information of automatic analysis user, further promoted user's experience sense, realized better human-computer interaction, saved simultaneously flow.
Below in conjunction with the portable terminal of Figure of description detailed description according to the embodiment of the invention.
Fig. 9 is the structured flowchart of portable terminal according to an embodiment of the invention.As shown in Figure 9, the portable terminal according to the embodiment of the invention comprises: load module 110, sending module 120, receiver module 130 and display module 140.
Load module 110 is used for receiving the digital map navigation instruction of user's input.Sending module 120 is used for the digital map navigation instruction is sent to the GIS server.Receiver module 130 is used for receiving according to the map popularization content corresponding to default popularization place that approach of the portable terminal that returns of navigation instruction of GIS server.Display module 140 is used for showing default popularization content corresponding to popularization place.
In one embodiment of the invention, display module 140 presents the popularization content at map.Should be understood that display module 140 also can (such as the desktop of portable terminal) present the popularization content at other interfaces.
Portable terminal according to the embodiment of the invention, instruction according to the GIS server presents the popularization content immediately when the current location of portable terminal approaches default popularization place, that has avoided advertisement exists interference to user's sight line always, guarantee that the user can normally use the wireless side map, promote simultaneously user's experience sense, for the user saves flow.
In another embodiment of the present invention, display module 150 also is used for hiding this default popularization content corresponding to place of promoting when the GIS server judges that the user leaves default popularization place.Further reduce thus to promote content to the interference of user's sight line, guarantee that the user normally uses map.
In yet another embodiment of the present invention, load module 110 also is used for receiving the concern popularization type of user's input.Sending module 120 also is used for sending described user's concern popularization type to the GIS server.Thus, the GIS server can be judged and promotes whether user's concern content of popularization content corresponding to place, and be will promote content when paying close attention to content to be sent to portable terminal promoting content only, can further promote thus user's experience sense, save simultaneously flow.
Figure 10 is the structured flowchart of portable terminal in accordance with another embodiment of the present invention.As shown in figure 10, on the basis of embodiment shown in Figure 9, also comprise speech processing module 150 and playing module 160 according to the portable terminal of the embodiment of the invention.
The popularization content that speech processing module 150 is used for receiving is converted to voice signal.Playing module 160 is used for playing voice signal.
According to the portable terminal of the embodiment of the invention, promote content by speech play, can avoid further presenting of advertisement that user's sight line is disturbed, further promote user's experience sense.
In an embodiment of the present invention, portable terminal can be the hardware device that mobile phone, panel computer, personal digital assistant, e-book etc. have various operating systems.In this hardware device, can adopt any operating system, such as Android, iPhoneOS system etc.
The specific implementation process that should be understood that above-mentioned modules or device can be corresponding with the description of said method embodiment, is not described in detail herein.
Should be appreciated that each several part of the present invention can realize with hardware, software, firmware or their combination.In the above-described embodiment, a plurality of steps or method can realize with being stored in the storer and by software or firmware that suitable instruction execution system is carried out.For example, if realize with hardware, the same in another embodiment, can realize with the combination of each or they in the following technology well known in the art: have for the discrete logic of data-signal being realized the logic gates of logic function, special IC with suitable combinational logic gate circuit, programmable gate array (PGA), field programmable gate array (FPGA) etc.
In the description of this instructions, the description of reference term " embodiment ", " some embodiment ", " example ", " concrete example " or " some examples " etc. means to be contained at least one embodiment of the present invention or the example in conjunction with specific features, structure, material or the characteristics of this embodiment or example description.In this manual, the schematic statement of above-mentioned term not necessarily referred to identical embodiment or example.And the specific features of description, structure, material or characteristics can be with suitable mode combinations in any one or more embodiment or example.
Although illustrated and described embodiments of the invention, for the ordinary skill in the art, be appreciated that without departing from the principles and spirit of the present invention and can carry out multiple variation, modification, replacement and modification to these embodiment that scope of the present invention is by claims and be equal to and limit.

Claims (21)

1.一种基于移动终端中地图进行推广的方法，其特征在于，包括以下步骤：1. A method for promoting based on a map in a mobile terminal, comprising the following steps: 地理信息系统GIS服务器接收用户通过移动终端发送的地图导航指令，其中所述GIS服务器存储多个预设的推广地点及每个所述推广地点对应的推广内容；The geographic information system GIS server receives the map navigation instruction sent by the user through the mobile terminal, wherein the GIS server stores a plurality of preset promotion sites and promotion content corresponding to each of the promotion sites; 所述GIS服务器根据所述地图导航指令实时获取所述移动终端的位置；The GIS server obtains the location of the mobile terminal in real time according to the map navigation instruction; 所述GIS服务器判断所述移动终端的位置是否接近预设的推广地点；以及The GIS server determines whether the location of the mobile terminal is close to a preset promotion site; and 如果是，则所述GIS服务器将所述预设的推广地点对应的推广内容发送至所述移动终端进行呈现。If so, the GIS server sends the promotion content corresponding to the preset promotion location to the mobile terminal for presentation. 2.根据权利要求1所述的基于移动终端中地图进行推广的方法，其特征在于，还包括：2. The method for promoting based on the map in the mobile terminal according to claim 1, further comprising: 所述移动终端在地图上呈现所述推广内容。The mobile terminal presents the promotion content on a map. 3.根据权利要求1所述的基于移动终端中地图进行推广的方法，其特征在于，还包括：3. The method for promoting based on the map in the mobile terminal according to claim 1, further comprising: 所述移动终端将所述推广内容转换为语音信号并播放。The mobile terminal converts the promotion content into a voice signal and plays it. 4.根据权利要求1所述的基于移动终端中地图进行推广的方法，其特征在于，还包括：4. The method for promoting based on the map in the mobile terminal according to claim 1, further comprising: 所述GIS服务器判断所述移动终端是否已经离开所述预设的推广地点；The GIS server determines whether the mobile terminal has left the preset promotion location; 如果判断离开，则所述GIS服务器通知所述移动终端隐藏所述预设推广地点对应的推广内容。If it is judged to leave, the GIS server notifies the mobile terminal to hide the promotion content corresponding to the preset promotion location. 5.根据权利要求1所述的基于移动终端中地图进行推广的方法，其特征在于，还包括：5. The method for promoting based on the map in the mobile terminal according to claim 1, further comprising: 所述GIS服务器接收用户通过移动终端发送的关注推广类型；The GIS server receives the type of attention and promotion sent by the user through the mobile terminal; 所述GIS服务器在判断所述移动终端的位置接近所述预设的推广地点之后，进一步判断所述预设的推广地点对应的推广内容是否与用户的关注推广类型相匹配；After the GIS server judges that the position of the mobile terminal is close to the preset promotion location, it further judges whether the promotion content corresponding to the preset promotion location matches the user's attention promotion type; 如果相配，则所述GIS服务器将所述预设的推广地点对应的推广内容发送至所述移动终端进行呈现。If they match, the GIS server sends the promotion content corresponding to the preset promotion location to the mobile terminal for presentation. 6.根据权利要求1所述的基于移动终端中地图进行推广的方法，其特征在于，还包括：6. The method for promoting based on a map in a mobile terminal according to claim 1, further comprising: 所述GIS服务器获得所述用户的个人喜好信息；The GIS server obtains the personal preference information of the user; 所述GIS服务器在确定所述移动终端的位置接近所述预设的推广地点之后，进一步判断所述预设的推广地点对应的推广内容是否与所述个人喜好信息相匹配；After the GIS server determines that the location of the mobile terminal is close to the preset promotion location, it further determines whether the promotion content corresponding to the preset promotion location matches the personal preference information; 如果相匹配，则所述GIS服务器将所述预设的推广地点对应的推广内容发送至所述移动终端进行呈现。If they match, the GIS server sends the promotion content corresponding to the preset promotion location to the mobile terminal for presentation. 7.一种基于移动终端中地图进行推广的系统，其特征在于，包括：7. A system for promoting based on maps in mobile terminals, characterized in that it comprises: 移动终端，用于接收用户输入的地图导航指令，以及发送所述地图导航指令；A mobile terminal, configured to receive a map navigation instruction input by a user, and send the map navigation instruction; GIS服务器，用于存储多个预设的推广地点以及每个所述推广地点对应的推广内容，接收所述移动终端发送的地图导航指令，并根据所述地图导航指令实时获取所述移动终端的当前位置，以及在所述移动终端的当前位置接近预设的推广地点时将所述预设的推广地点对应的推广内容发送至所述移动终端，The GIS server is configured to store a plurality of preset promotion sites and the promotion content corresponding to each of the promotion sites, receive the map navigation instruction sent by the mobile terminal, and acquire the real-time information of the mobile terminal according to the map navigation instruction. current location, and when the current location of the mobile terminal is close to a preset promotion location, sending the promotion content corresponding to the preset promotion location to the mobile terminal, 其中，所述移动终端还用于接收所述推广内容并进行呈现。Wherein, the mobile terminal is also used to receive and present the promotion content. 8.根据权利要求7所述的基于移动终端中地图进行推广的系统，其特征在于，所述移动终端用于在地图上呈现所述推广内容。8. The system for promotion based on a map in a mobile terminal according to claim 7, wherein the mobile terminal is used to present the promotion content on a map. 9.根据权利要求7所述的基于移动终端中地图进行推广的系统，其特征在于，所述移动终端还用于将所述推广内容转换为语音信号并播放。9. The system for promotion based on a map in a mobile terminal according to claim 7, wherein the mobile terminal is further configured to convert the promotion content into a voice signal and play it. 10.根据权利要求7所述的基于移动终端中地图进行推广的系统，其特征在于，所述GIS服务器还用于判断所述移动终端是否已经离开所述预设的推广地点，并在确认离开时通知所述移动终端隐藏所述预设的推广地点对应的推广内容。10. The system for promoting based on the map in the mobile terminal according to claim 7, wherein the GIS server is also used to judge whether the mobile terminal has left the preset promotion place, and confirms leaving Notify the mobile terminal to hide the promotion content corresponding to the preset promotion location. 11.根据权利要求7所述的基于移动终端中地图进行推广的系统，其特征在于，11. The system for promoting based on the map in the mobile terminal according to claim 7, characterized in that, 所述移动终端还用于接收用户输入的关注推广类型并将所述用户的关注推广类型发送至所述GIS服务器；The mobile terminal is also used to receive the attention promotion type input by the user and send the user's attention promotion type to the GIS server; 所述GIS服务器还用于在判断所述移动终端的位置接近所述预设的推广地点之后，进一步判断所述预设的推广地点对应的推广内容是否与用户的关注推广类型相匹配，以及在相匹配时将所述预设的推广地点对应的推广内容发送至所述移动终端。The GIS server is further configured to further determine whether the promotion content corresponding to the preset promotion location matches the user's concerned promotion type after judging that the location of the mobile terminal is close to the preset promotion location, and When matching, the promotion content corresponding to the preset promotion location is sent to the mobile terminal. 12.根据权利要求7所述的基于移动终端中地图进行推广的系统，其特征在于，所述GIS服务器还用于获取所述用户的个人喜好信息，并在判断所述移动终端的位置接近所述预设的推广地点之后，进一步判断所述预设的推广地点对应的推广内容是否与所述用户的个人喜好信息相匹配，以及在相匹配时将所述预设的推广地点对应的推广内容发送至所述移动终端。12. The system for promoting based on the map in the mobile terminal according to claim 7, wherein the GIS server is also used to obtain the user's personal preference information, and when judging that the mobile terminal is close to the After the preset promotion location, it is further judged whether the promotion content corresponding to the preset promotion location matches the user’s personal preference information, and when matching, the promotion content corresponding to the preset promotion location sent to the mobile terminal. 13.一种GIS服务器，其特征在于，包括：13. A GIS server, characterized in that, comprising: 存储模块，用于存储多个预设的推广地点及每个所述推广地点对应的推广内容；A storage module, configured to store a plurality of preset promotion sites and promotion content corresponding to each of the promotion sites; 接收模块，用于接收移动终端发送的地图导航指令；The receiving module is used to receive the map navigation instruction sent by the mobile terminal; 导航模块，用于根据所述地图导航指令实时获取所述移动终端的位置；a navigation module, configured to acquire the location of the mobile terminal in real time according to the map navigation instruction; 判断模块，用于判断所述移动终端的位置是否接近所述预设的推广地点；A judging module, configured to judge whether the location of the mobile terminal is close to the preset promotion location; 发送模块，用于在所述判断模块确定所述移动终端的位置接近所述预设的推广地点时，将所述预设的推广地点对应的推广内容发送至移动终端。A sending module, configured to send the promotion content corresponding to the preset promotion location to the mobile terminal when the judging module determines that the location of the mobile terminal is close to the preset promotion location. 14.根据权利要求13所述的GIS服务器，其特征在于，14. The GIS server according to claim 13, characterized in that, 所述判断模块还用于根据所述移动终端的实时位置判断所述移动终端是否已经离开所述预设推广地点；The judging module is also used to judge whether the mobile terminal has left the preset promotion location according to the real-time location of the mobile terminal; 所述发送模块还用于在所述判断模块确定所述移动终端已经离开所述预设推广地点时，通知所述移动终端隐藏所述预设推广地点对应的推广内容。The sending module is further configured to notify the mobile terminal to hide the promotion content corresponding to the preset promotion location when the judging module determines that the mobile terminal has left the preset promotion location. 15.根据权利要求13所述的GIS服务器，其特征在于，15. The GIS server according to claim 13, characterized in that, 所述接收模块还用于接收所述移动终端发送的用户的关注推广类型；The receiving module is also used to receive the user's attention promotion type sent by the mobile terminal; 所述判断模块还用于在判断所述移动终端的位置接近所述预设的推广地点之后，进一步判断所述预设的推广地点对应的推广内容是否与所述用户的关注推广类型相匹配；The judging module is further configured to further judge whether the promotion content corresponding to the preset promotion location matches the type of promotion concerned by the user after judging that the location of the mobile terminal is close to the preset promotion location; 所述发送模块还用于在所述预设的推广地点对应的推广内容与所述用户的关注推广类型相匹配时，将所述推广地点对应的推广内容发送至所述移动终端。The sending module is further configured to send the promotion content corresponding to the preset promotion location to the mobile terminal when the promotion content corresponding to the preset promotion location matches the promotion type concerned by the user. 16.根据权利要求13所述的GIS服务器，其特征在于，还包括：16. The GIS server according to claim 13, further comprising: 信息获取模块，用于获取用户的个人喜好信息，The information acquisition module is used to acquire the user's personal preference information, 其中，所述判断模块还用于在判断所述移动终端的位置接近所述预设的推广地点之后，进一步判断所述预设的推广地点对应的推广内容是否与所述用户的个人喜好信息相匹配；Wherein, the judging module is further configured to further judge whether the promotion content corresponding to the preset promotion location is consistent with the user's personal preference information after judging that the location of the mobile terminal is close to the preset promotion location. match; 所述发送模块还用于在所述预设的推广地点对应的推广内容与所述用户的个人喜好信息相匹配时，将所述推广地点对应的推广内容发送至所述移动终端。The sending module is further configured to send the promotion content corresponding to the preset promotion location to the mobile terminal when the promotion content corresponding to the preset promotion location matches the user's personal preference information. 17.一种移动终端，其特征在于，包括：17. A mobile terminal, characterized in that it comprises: 输入模块，用于接收所述用户输入的地图导航指令；An input module, configured to receive a map navigation instruction input by the user; 发送模块，用于将所述地图导航指令发送至GIS服务器；A sending module, configured to send the map navigation instruction to a GIS server; 接收模块，用于接收所述GIS服务器根据所述地图导航指令返回的所述移动终端接近的预设推广地点对应的推广内容；以及A receiving module, configured to receive promotional content corresponding to a preset promotional location close to the mobile terminal returned by the GIS server according to the map navigation instruction; and 显示模块，用于显示所述预设推广地点对应的推广内容。The display module is used to display the promotion content corresponding to the preset promotion location. 18.根据权利要求17所述的移动终端，其特征在于，所述显示模块还用于在所述GIS服务器判断所述移动终端离开所述预设推广地点时，隐藏所述预设推广地点对应的推广内容。18. The mobile terminal according to claim 17, wherein the display module is further configured to hide the corresponding preset promotion location when the GIS server determines that the mobile terminal leaves the preset promotion location. promotional content. 19.根据权利要求17所述的移动终端，其特征在于，所述显示模块用于在地图上呈现所述推广内容。19. The mobile terminal according to claim 17, wherein the display module is configured to present the promotion content on a map. 20.根据权利要求17所述的移动终端，其特征在于，还包括：20. The mobile terminal according to claim 17, further comprising: 语音处理模块，用于将所述推广内容转换为语音信号；A voice processing module, configured to convert the promotion content into a voice signal; 播放模块，用于播放所述语音信号。The playing module is used to play the voice signal. 21.根据权利要求17所述的移动终端，其特征在于，所述输入模块还用于接收用户输入的关注推广类型，所述发送模块还用于将所述用户的关注推广类型发送至所述GIS服务器。21. The mobile terminal according to claim 17, wherein the input module is further configured to receive user-input concerned promotion types, and the sending module is also configured to send the user's concerned promotion types to the GIS server.
CN2012104401505A 2012-11-06 2012-11-06 Method and device and system for popularizing map in mobile terminal Pending CN102982469A (en)

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