CN102915686A - Mobile terminal advertisement showing method based on three-dimensional scene - Google Patents
Mobile terminal advertisement showing method based on three-dimensional scene Download PDFInfo
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- CN102915686A CN102915686A CN2011102547353A CN201110254735A CN102915686A CN 102915686 A CN102915686 A CN 102915686A CN 2011102547353 A CN2011102547353 A CN 2011102547353A CN 201110254735 A CN201110254735 A CN 201110254735A CN 102915686 A CN102915686 A CN 102915686A
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- 238000000034 method Methods 0.000 title claims abstract description 11
- 230000003993 interaction Effects 0.000 claims abstract description 7
- 230000002452 interceptive effect Effects 0.000 claims description 8
- 230000001747 exhibiting effect Effects 0.000 claims description 5
- 230000007613 environmental effect Effects 0.000 claims description 2
- 238000004519 manufacturing process Methods 0.000 abstract 1
- 230000000694 effects Effects 0.000 description 3
- 230000009286 beneficial effect Effects 0.000 description 1
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Abstract
The invention discloses a mobile terminal advertisement showing method based on a three-dimensional scene. The method comprises the steps as follows: detecting information of a mobile terminal device, information of a current application program, advertisement audience interaction information and current three-dimensional scene information before showing, submitting the detected information to a background server to request advertisement, manufacturing the advertisement content returned by the background server to a three-dimensional scene object, showing the advertisement content in a proper position of the three-dimensional scene, providing an advertisement interaction function, and recording user interaction manners and times. When the advertisement audience performs special interaction, the advertisement detailed information is displayed in the three-dimensional scene or by invoking a third-party application program.
Description
Affiliated technical field
The present invention relates to a kind of mobile terminal advertisement methods of exhibiting based on three-dimensional scenic, can reduce advertisement to the interference of mobile phone users, the bandwagon effect of enhancing advertisement increases advertisement simultaneously and terminal user is interactive.
Background technology
At present, show that based on the mobile terminal advertisement of three-dimensional scenic majority is to show with the picture of two dimension or the advertisement bar mode of literal, this advertising display mode often swims in advertisement bar the screen top, for less mobile terminal screen, advertisement bar certain screen space that will account for, and might block the part useful information, the user experiences very poor.Often meeting was careless when the terminal user operated puts advertisement, rather than is attracted by ad content, thereby affects the authenticity of advertisement delivery effect.Simultaneously, if the advertisement of this tri-dimensional application program is still removed display advertisement with the form of two dimension, can not be complementary with the style of application itself, affect the user and experience.
Summary of the invention
In order to improve the advertising display effect of mobile terminal device, the invention provides a kind of advertisement demonstration method based on three-dimensional scenic, the advertisement degree of depth is implanted to three-dimensional scenic inside, part as three-dimensional scenic shows advertisement, can improve like this attractive force with advertisement, minimizing is to the interference of mobile phone users, increases mutual between advertisement and the mobile phone users.
The technical solution adopted for the present invention to solve the technical problems is: to the three-dimensional scenic of Internet-based, three-dimensional scenic ad-request SDK collects the environmental information of place scene, the hardware information of portable terminal, the user profile of portable terminal, the information of collecting is put and sends in order the advertisement of ad content server request, the ad content server carries out matching treatment with ad-request, seek suitable advertisement, and ad content is processed into the three-dimensional scenic object data, return to ad-request SDK depending on concrete application by the ad content server.And the ad content server provides the ad content push function, ad content can be offered the three-dimensional scenic data server, by the three-dimensional scenic server advertisement is sent to ad-request SDK.Ad-request SDK displays ad content after receiving ad content data with the three dimensional object form, then the mobile terminal receive user clicks, moves, rotates, collides interactive operation, and the interactive operation of response mobile phone users, simultaneously operation is recorded and passed back the ad content server, be used for advertising results charging and user behavior analysis.
The invention has the beneficial effects as follows, provide advertising display under the three-dimensional scenic environment to mobile terminal device, in conjunction with three-dimensional scene information and commercial audience terminal device operating position, the two-dimentional advertisement form that hinders user's operation is become and three-dimensional scenic merges, and realized mutual based on the three-dimensional scenic ad content.
Description of drawings
The present invention is further described below in conjunction with drawings and Examples.
Fig. 1 is the schematic diagram among the present invention.
A. three-dimensional scenic ad-request SDK among the figure, the three-dimensional scenic data server of b. application program, the three-dimensional scenic application program that c. user sees, d. ad content storage system.
Ad content is showed in object pinup picture mode in Fig. 2 tri-dimensional application program.
Ad content is showed in scene background pinup picture mode in Fig. 3 tri-dimensional application program.
Embodiment
In Fig. 1, three-dimensional scenic request SDK is to the advertisement of ad content server request.Ad content server response request is also directly returned match advertisements or is returned advertisement to request SDK by the three-dimensional scenic server, ad-request SDK is showed in it in three-dimensional scenic after receiving ad content, then respond user interactions, simultaneously user interactions is submitted to the ad content server.
In Fig. 2, advertisement is showed with object pinup picture form in the three-dimensional scenic.
In Fig. 3, advertisement is showed with the scene background form in the three-dimensional scenic.
Claims (3)
1. mobile terminal advertisement methods of exhibiting based on three-dimensional scenic, detect three-dimensional scenic environmental information and mobile terminal device information, current application program information, commercial audience interactive information, in position show the 3-D ads content, and the 3-D ads interactive function is provided.It is characterized in that: in the three-dimensional applications environment, has ad-request SDK, submit to equipment and application information with the request advertisement by ad-request SDK to background server, ad content is showed with three dimensional form, commercial audience can carry out interactive operation with advertisement in three-dimensional scenic, ad-request SDK recording interactive mode and number of times also are submitted to the background server storage.
2. the mobile terminal advertisement methods of exhibiting based on three-dimensional scenic according to claim 1, it is characterized in that: after the hardware, information of terminal user, the three-dimensional scene information that detect are analyzed, the data that analysis is obtained are submitted to the background service program with the request advertisement, and the advertisement that request is returned is showed with three dimensional form on demand.
3. the mobile terminal advertisement methods of exhibiting based on three-dimensional scenic according to claim 1 is characterized in that: can process user in the 3-D ads displaying process click, mobile, screen upset, collision interactive action response user interactions and record.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN2011102547353A CN102915686A (en) | 2011-08-06 | 2011-08-06 | Mobile terminal advertisement showing method based on three-dimensional scene |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2011102547353A CN102915686A (en) | 2011-08-06 | 2011-08-06 | Mobile terminal advertisement showing method based on three-dimensional scene |
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| CN102915686A true CN102915686A (en) | 2013-02-06 |
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| CN2011102547353A Pending CN102915686A (en) | 2011-08-06 | 2011-08-06 | Mobile terminal advertisement showing method based on three-dimensional scene |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103559631A (en) * | 2013-11-01 | 2014-02-05 | 上海语镜汽车信息技术有限公司 | Mobile internet sound advertisement release system based on intelligent matching and judgment of multiple data |
| CN105872814A (en) * | 2016-03-31 | 2016-08-17 | 北京奇艺世纪科技有限公司 | Showing method and device of video information |
| CN105976214A (en) * | 2016-06-23 | 2016-09-28 | 无锡天脉聚源传媒科技有限公司 | Advertisement display task processing method and device |
| CN111667313A (en) * | 2020-06-08 | 2020-09-15 | 上海极链网络科技有限公司 | Advertisement display method and device, client device and storage medium |
| CN114995963A (en) * | 2021-03-01 | 2022-09-02 | 华为技术有限公司 | Advertisement display system and method |
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| CN101379369A (en) * | 2006-01-09 | 2009-03-04 | 诺基亚公司 | Displaying network objects in mobile devices based on geolocation |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103559631A (en) * | 2013-11-01 | 2014-02-05 | 上海语镜汽车信息技术有限公司 | Mobile internet sound advertisement release system based on intelligent matching and judgment of multiple data |
| CN105872814A (en) * | 2016-03-31 | 2016-08-17 | 北京奇艺世纪科技有限公司 | Showing method and device of video information |
| CN105872814B (en) * | 2016-03-31 | 2019-04-12 | 北京奇艺世纪科技有限公司 | A kind of methods of exhibiting and device of video information |
| CN105976214A (en) * | 2016-06-23 | 2016-09-28 | 无锡天脉聚源传媒科技有限公司 | Advertisement display task processing method and device |
| CN111667313A (en) * | 2020-06-08 | 2020-09-15 | 上海极链网络科技有限公司 | Advertisement display method and device, client device and storage medium |
| CN114995963A (en) * | 2021-03-01 | 2022-09-02 | 华为技术有限公司 | Advertisement display system and method |
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Application publication date: 20130206 |