CN102547409B - Advertisement data interactive system and method - Google Patents

Abstract

An advertisement data interaction method is used between a server end and a user end. The server side stores the advertisement data of the current period, and the user terminal stores the advertisement list of the current period. The method includes: the server terminal generates advertisement data of the next period according to the first timing signal; the user terminal sends a terminal request signal to the server according to the second timing signal; the server terminal generates and outputs the advertisement sheet of the next period according to the terminal request signal; According to the third timing signal, the user end switches the advertisement sheet of the next period to the advertisement sheet of the current period; the user terminal determines the corresponding advertisement identifier from the advertisement sheet of the current period according to the time information of the user request signal; The client sends the advertisement identifier to the server; the server determines the corresponding creative according to the advertisement identifier and sends the creative to the client. The invention also provides an advertisement data interaction system.

Description

Advertising data interaction system and method

technical field

The present invention relates to the field of communication technology, in particular to an advertisement data interaction system and method.

Background technique

With the popularization of digital TV and Internet TV and the increasing variety of live programs, users frequently operate the remote control while watching programs, such as changing channels, adjusting the volume of different channels, and so on. According to the existing live broadcast control technology, every time the remote control button is operated, an advertisement request will be sent to the TV network server system. When the server receives the request, it will decide the advertisement that meets the predetermined conditions according to the information carried in the request , and return the decision information to the terminal for display. Since the current ad requests support location-based delivery, the decision-making process is more complicated, resulting in more time required for real-time decision-making of eligible ads, which will affect the response rate and fail to meet customer needs. Especially when the number of users increases, the server will receive more advertisement requests in a certain period of time, which will put a lot of pressure on the server and affect the overall performance. Therefore, how to reduce the data processing pressure on the server side is an urgent problem to be solved.

Contents of the invention

The technical problem to be solved by the embodiments of the present invention is to provide an advertisement data interaction system and method that can reduce the data processing pressure on the server side.

In order to solve the above technical problems, an embodiment of the present invention provides an advertisement data interaction method for performing advertisement data interaction between a server end and a user end. The server side stores the advertisement data of the current period, and the user terminal stores the advertisement list of the current period. The method includes the following steps: the server side generates at least the advertisement data of the next period according to the first timing signal, so as to update the advertisement data of the current period; The scheduling data of the advertising material; the next time period follows the time point of the current time period; the client sends a terminal request signal to the server according to the second timing signal, the second timing signal is a signal output in the current time period, and Generated later than the first timing signal; the server side generates and outputs an advertisement sheet for the next period to the client according to the terminal request signal and the advertisement data of the next period; the advertisement sheet is based on the group to which the client belongs Information, extracting the data belonging to the group from the advertisement data of the server and assembling the object; according to the third timing signal, the client switches the advertisement sheet of the next period to the advertisement sheet of the current period. The third timing signal is generated later than the second timing signal; the client decides the advertisement identifier corresponding to the time from the advertisement list of the current period according to the information of the user request signal; the client sends the advertisement identifier to the server; The server determines the corresponding creative according to the advertisement identifier; and the server sends the creative to the client for display.

The embodiment of the present invention also provides a server-end device, which is used for performing advertisement data interaction with a user-end device. The server-end device stores advertisement data of the current period, and the user-end device stores advertisement sheets of the current period. The advertisement data is the scheduling data of the advertisement material to be displayed extracted from the database by the server according to the requirement; The grouped data is assembled into an object; the server-side device also includes: a first timing module, which is used to output at least a first timing signal; a data generation module, which is used to obtain the advertisement data of the next period according to the first timing signal ; The next time period follows the time point of the current period; the first receiving module is used to receive the terminal request signal sent from the user end equipment; the first decision module is used to according to the terminal request signal and the next Advertisement data of a period, generating and outputting an advertisement sheet of the next period to the client device, so that the client device can determine the corresponding advertisement identifier from the advertisement sheet of the current period according to the information of a user request signal; and The first sending module is configured to send the corresponding advertisement material according to the advertisement identifier.

The embodiment of the present invention also provides a user terminal device, which is used for performing advertisement data interaction with a server terminal device. The server device stores advertisement data of the current period, and the client device stores an advertisement list of the current period. The advertisement data is the scheduling data of the advertisement material to be displayed extracted from the database by the server according to the requirement; The grouped data is assembled into an object; the client device also includes: a second timing module, which is used to output a second timing signal; a request module, which is used to send a terminal request signal to the server according to the second timing signal device, so that the server-side device generates and outputs an advertisement sheet corresponding to the next time period to the client according to the terminal request signal; the next time period closely follows the time point of the current time period; the switching module is used to The third timing signal is used to switch the advertisement sheet of the next period to the advertisement sheet of the current period, and the third timing signal is generated later than the second timing signal; the second decision module is used to, according to the information of the user request signal, Determine the advertisement identifier corresponding to the time from the advertisement sheet of the current period; the second sending module is configured to send the advertisement identifier to the server-end device, so that the server-end device decides and outputs the advertisement identifier according to the advertisement identifier a corresponding creative; and a second receiving module, configured to receive and display the creative.

An embodiment of the present invention further provides an advertisement data interaction system, the advertisement data interaction system includes the above-mentioned server end and the user end, and is used for performing advertisement data interaction between the server end and the user end.

In the advertising data interaction method and system provided by the present invention, the server side first decides that the advertisement sheets of the current period and the next period are stored in the user terminal according to different terminal request signals, so that the user terminal passes the local advertisement sheet according to the user request signal The decision-making advertisement identification can not only update the server-side and user-side data regularly, so as to ensure the real-time display of the creative data, but also reduce the decision-making pressure of the server and improve the system performance.

Description of drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention or the prior art, the following will briefly introduce the drawings that need to be used in the description of the embodiments or the prior art. Obviously, the accompanying drawings in the following description are only These are some embodiments of the present invention. Those skilled in the art can also obtain other drawings based on these drawings without creative work.

Fig. 1 is a simplified flowchart of an advertisement data interaction method provided by an embodiment of the present invention;

Fig. 2 is a flow chart on the server side of the advertising data interaction method provided by the embodiment of the present invention;

Fig. 3 is a schematic diagram of the data structure of the caching module of the server of the advertisement data interaction method of Fig. 1;

Fig. 4 is a schematic diagram of an advertisement sheet of the advertisement data interaction method in Fig. 1;

Fig. 5 is a flow chart of the advertisement data interaction method provided by the embodiment of the present invention on the client side;

Fig. 6 is a functional block diagram of the server side of the advertisement data interaction system provided by the embodiment of the present invention;

Fig. 7 is a functional module diagram of a user terminal of an advertisement data interaction system provided by an embodiment of the present invention;

Fig. 8 is a functional block diagram of an advertisement data interaction system provided by an embodiment of the present invention.

Detailed ways

The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

An embodiment of the present invention provides an advertisement data interaction method, which is used for advertisement data interaction between a server end and a user end. For example, the method can be used in equipment such as cable interactive TV, IPTV, and Internet TV systems provided by video websites to perform advertisement data interaction. This method regularly updates the advertisement data on the server side and returns the updated advertisement data to the client terminal regularly, so that when the user sends a trigger signal (such as changing the channel or adjusting the volume) to the client terminal at any time, the client terminal can be timely. The corresponding advertisement identifier is determined, and the corresponding creative is obtained from the server through the advertisement identifier, thereby reducing the data processing pressure on the server, and the user can watch updated creative at any time.

Please refer to FIG. 1 , which is a flowchart of an advertisement data interaction method 100 provided by an embodiment of the present invention. The server used in the method 100 is provided with a database, and the creative material of the client and the corresponding advertisement data are stored in the database. In this embodiment, when both the server end and the user end are in working state, the server end has stored the advertisement data of the current period during the last operation, and the user end also stores the advertisement sheet of the current period. And when the server end is started for the first time, there is no data in the cache of the server end. At this time, the advertisement data of the current period will be obtained from the database immediately, and stored in the cache area according to the predetermined data format, and set as the current effective cache. Similarly, when the user terminal starts up for the first time, there is no advertisement sheet of the current time period, and at this time, it will immediately request the advertisement sheet of the current time period from the server side. The method includes the following steps:

In step 101, the server generates at least the advertisement data of the next period according to the first timing signal, so as to update the advertisement data of the current period.

Step 103, the client sends a terminal request signal to the server according to the second timing signal, the second timing signal is a signal output within the current period and is generated later than the first timing signal.

Step 105, the server side generates and outputs an advertisement sheet for the next period to the user terminal according to the terminal request signal and the advertisement data for the next period.

Step 107, the user terminal switches the advertisement sheet of the next period to the advertisement sheet of the current period according to the third timing signal, the third timing signal is generated later than the second timing signal.

Step 109, the client decides the advertisement identifier (ID) corresponding to the time from the advertisement list of the current period according to the time, channel and advertisement space of a user request signal, and the advertisement identifier is the corresponding advertisement material on the server The unique identifier in the client, for example, the advertisement identifier can be a specific code of the client, or a user-defined usage code, and so on.

Step 111, the client sends the advertisement identifier to the server.

Step 113, the server side decides the creative material corresponding to the advertisement identifier according to the advertisement identifier.

Step 115, the server sends the creative to the client for display.

Referring to Fig. 2 to Fig. 4, the server side specifically performs the following steps:

Step 201: Output the first timing signal. In this embodiment, the server end is equipped with a first timer, and the first timer outputs the first timing signal according to the time point set by the user. In this embodiment, the first timing signal is a timing signal when the current clock reaches the hour, for example, it is a timing signal output when 8:00:00 is reached. It can be understood that in other embodiments, the user can set the time of the first timing signal according to specific needs, for example, it can be set as a timing signal arriving at half o'clock, or other non-hourly or half o'clock timing signals.

Step 203, according to the first timing signal, at least the advertisement data of the next period is obtained from the database of the server. The next time period follows the time point of the current time period. For example, if the current time period is 7:00:00～8:00:00, then the next time period is 8:00:00～9:00:00 . The advertisement data is the scheduling data of the advertising material to be displayed extracted from the database by the server according to the demand, for example, the scheduling data includes in what advertising position, what channel, what time period, what group What creatives to show, etc. In this embodiment, in order to be able to update the advertisement data in the server in time, the server-side device also includes a first buffer area and a second buffer area, and the first buffer area is used to store the previous period according to a certain data structure (such as 6 :00:00～7:00:00), the second buffer area is used to store the advertisement data of the current period (such as 7:00:00～8:00:00) according to the predetermined data structure, so The above data structure is shown in Figure 3.

Step 205: Empty the advertisement data in the first buffer area according to the first timing signal. In this embodiment, when the clock reaches 7:00:00, the advertisement data of 6:00:00-7:00:00 in the first buffer area is cleared, and the advertisement data of 7:00:00 in the second buffer area is cleared. The advertisement data at ~8:00:00 is switched to the advertisement data of the current period.

Step 207: Obtain the advertisement data of the next period (8:00:00-9:00:00) according to the first timing signal, and store the advertisement data of the next period in the cleared first A cache area, so that the server can re-store the advertisement data of the current period and the next period. For example, assuming that cache switching is performed when 4:00:00 arrives, and the first cache stores the advertisement data from 3:00:00 to 4:00:00 (the previous period), the second cache stores 4:00:00 ~5:00:00 (current period) advertisement data, when it reaches 4:00:00, it is necessary to clear the advertisement data stored in the first buffer area from 3:00:00 to 4:00:00, and The advertising data from :00:00-5:00:00 is switched to the advertising data of the current period, and then the advertising data from 5:00:00 to 6:00:00 is read from the database and stored in the first cache that has been emptied In this way, the advertising data on the server side can be updated in time.

Step 209: Receive a terminal request signal sent from the UE. The terminal request signal is used to request an advertisement sheet from the server, and the terminal request signal includes the media access control address (MAC) address, IP address or serial number of the client. The advertisement sheet is a json (a certain data format) object that is assembled by extracting the data belonging to the group from the advertisement data of the server according to the group information of the client terminal. For example: the server side can read all the advertising data of the hour 7:00:00-8:00:00, and then split the advertising data of this hour according to the hierarchical structure of advertising slot -> channel -> group Combined to form an advertising sheet for this period. As shown in Figure 4, it is the data format of each ad slot in the advertisement sheet, where h: represents the hour, that is, 4 points; G_100_1_8: represents the channel (original network ID: 100, transport stream ID: 1, channel ID: 8); l: represents the timetable under the channel; [0,30,[1]]: represents 4:00 to 4:30, and the corresponding creative ID is 1; [57,60,[1,5] ]: stands for 4:57 to 5:00, there are two types of creatives that can be randomly selected, and randomly correspond to one of the creative IDs 1 or 5.

Step 211: According to the terminal request signal and the advertisement data of the next period, generate and send the advertisement list of the next period to the client, so that the client can select from the advertisement of the current period according to the time information of the user request signal The advertising identifier corresponding to the time is determined in the list. The user request signal includes information such as channel, advertising space, and time, and the client decides the advertisement identifier corresponding to the time point from the acquired advertisement list of the current period according to the information such as the channel, advertising space, and time . In this embodiment, the user request signal is a signal sent when the user operates a button on the remote controller, for example, a signal when the button on the remote controller triggers the display of the EPG menu, or a signal for adjusting the volume. It can be understood that the user request signal may also be a request signal sent when the user operates a set-top box (STB). The user request signal includes information such as channel, advertising space, and time.

Step 213: Send the corresponding advertisement material according to the advertisement identifier. Specifically, the server side compares the advertisement identifier with a preset condition, and obtains the creative material corresponding to the advertisement identifier when the terminal request signal matches the preset condition. In this embodiment, the preset condition is a pre-saved parameter on the server side, and the parameter corresponds to the parameter of the advertisement identifier, for example, it may be a user code or the like. The advertising materials in the server end have corresponding advertisement identifiers respectively, and when the user end feeds back the advertisement identifiers to the server end, the server end combines the fed back advertisement identifiers with the advertisement identifiers of the creative materials Matching is performed, and if the matching is possible, the server directly outputs the corresponding creative to the client; if not, the server does not output the creative to the client.

Referring to Figure 5, the client performs the following steps:

Step 301: Output the second timing signal. In this embodiment, the user end is provided with a second timer, and the second timer outputs the second timing signal according to a time point set by the user. It can be understood that when the user terminal is used for the first time, the second timing signal is a power-on signal of the user terminal and a time signal preset by the user. In this implementation manner, the second timing signal is a signal at a certain moment after the current clock reaches half o'clock and before the next full o'clock, for example, a signal when the clock reaches 7:31:00. It can be understood that, in other embodiments, the second timing signal may be any time point signal that can meet user requirements, for example, 7:50, 7:46 and so on.

In this embodiment, the reason why the second timing signal is set as a signal at a certain moment after the clock reaches half o'clock and before the next full o'clock is: on the one hand, it can provide a longer time to disperse the user's direction The time point when the server requests the ad sheet prevents many users from sending a large number of requests at the same time point, thereby reducing the data processing pressure on the server to a certain extent. Therefore, it can be understood that the second timing signal can also be a clock signal within half an hour before the arrival of the next time period, for example, any time before 8:00:00, specifically such as 7:31:00, 7:00 35:00, or 7:45:00, etc.; on the other hand, so that the server has enough time to obtain the advertisement data of the next period, and generate the cached data of the next period according to the specified data structure, ensuring data integrity Integrity; for example: the front end starts to generate data at 8 o'clock at 7 o'clock, and half an hour is reserved enough to complete the generation. If it can be requested at any time at 7 o'clock, it is possible to request at 1 minute past 7 o'clock. At this time, the front end The data for the next hour may not have been generated yet, resulting in the data not being up-to-date or complete.

Step 303: According to the second timing signal, the user end sends a terminal request signal to the server end, so that the server end generates and outputs an advertisement sheet for the next time period to the user end according to the terminal request signal, so as to update the current Advertisements for time slots. In this implementation manner, the terminal request signal includes information such as an IP address, a media access control address, or a serial number. The second timing signal is an output signal at multiple preset time points. When outputting the second timing signal, the user terminal compares the clock (such as the internal clock of the user terminal, not shown in the figure) with the time of the second timing signal point, when the clock reaches the time point of the second timing signal (for example, 7:31:00), output the second timing signal; if the clock does not reach the time point of the second timing signal, continue to compare the clock with the second timing The timing of the signal. In this embodiment, the second timing signal is 7:31:00, the previous period is 6:00:00～7:00:00, the current period is 7:00:00～8:00:00, and the next period 8:00:00～9:00:00. In addition, in order to be able to update the advertisement data in the user end in time, the user end includes a third buffer area and a fourth buffer area, and the third buffer area is used to store advertisement sheets of a previous period earlier than the current period , the fourth buffer area is used to store the advertisement sheets of the current period.

Step 305: The user terminal clears the advertising sheet in the third buffer according to the second timing signal. In this embodiment, when the clock reaches 7:31:00, the advertisement sheets from 6:00:00 to 7:00:00 are cleared.

Step 307: According to the second timing signal, store the advertisement sheet of the next period in the third buffer area. That is to say, every time a new predetermined time point (such as 7:31:00), the user terminal will get the advertisement sheet of the next period (such as 8:00:00～9:00:00), and replace it with in the third cache.

Step 309: Switch the advertisement sheet of the next period to the advertisement sheet of the current period according to the third timing signal, the third timing signal is generated later than the second timing signal. In this implementation manner, when the clock reaches 8:00:00, that is, when the third timing signal is generated, the advertisement sheets from 8:00:00 to 9:00:00 are replaced and switched to the advertisement sheets of the current period.

Step 311: According to the time information of the user request signal, determine the advertisement identifier corresponding to the time from the advertisement list of the current period. In this embodiment, the user request signal is a signal sent when the user operates a button on the remote control, for example, a signal when the button on the remote control triggers the display of the EPG menu, or a signal for adjusting the volume. It can be understood that the user request signal may also be a request signal sent when the user operates a set-top box (STB). More specifically, the user request signal includes information such as channels, advertisement slots, and time. When the user requests the signal within half an hour (such as 7:02:00) before the current period (such as 7:00:00～8:00:00), the user terminal will start from the current period’s advertisement list (stored in In the fourth buffer area), according to the information carried by the user request signal, the advertisement identifier of the matching advertisement material in the current period is determined. When the time point of the user request signal is within half an hour of the current time period (such as 7:33:00), the information carried by the user request signal is still stored from the current time period (7:00:00～8:00 :00) in the fourth buffer area of the advertising sheet to determine the advertisement logo of the current period, but at this time the advertisement sheet of the next time period (8:00:00～9:00:00) has been stored in the third buffer area . When the time point of the user requesting the signal is the time point in the next time period, such as 8:05:00, the advertising sheet of the next time period (8:00:00～9:00:00) has been replaced by the current time period The advertising sheet is stored in the emptied third buffer, so the client makes decisions based on the advertising sheet in the third buffer.

Step 313: Send the advertisement identifier to the server-end device, so that the server-end device makes a decision based on the advertisement identifier and outputs a corresponding advertisement material.

Step 315: Receive and display the creative. In this embodiment, the user terminal is electrically connected to the TV display, and when receiving the advertising material, the user terminal can convert it into a displayable data format and control the display on the TV display.

In order to describe the advertising data interaction method more clearly, the specific flow of the method applied in the cable interactive TV system is listed below. In this embodiment, the cable interactive TV system includes a remote controller, a terminal TV display, a set-top box (STB), and a network server, and the method includes the following steps:

Step a: The network server pre-stores the advertisement data of the current time period (for example, 7:00:00～8:00:00), and generates at least the next time period (for example, 8:00:00 ~9:00:00), and store the advertisement data in different groups.

Step b: When the STB is turned on for the first time, there is no advertising sheet of any period in the memory. At this time, according to the startup signal, request the advertisement sheet of the current hour (that is, the current period) from the network server. For example, assuming that the starting time is 7:10: 20, the STB requests the web server for advertisements from 7:00:00 to 8:00:00;

Step c: The network server queries the group (assumed to be G_A) to which the STB belongs according to the information carried in the STB request (such as MAC address or IP address);

Step d: The network server extracts the advertisement data of Group G_A from all the advertisement data stored therein, and generates an advertisement sheet that meets the request condition of the STB;

Step e: The STB receives and parses the returned advertising sheets, and then stores the corresponding advertising sheets in different advertising slot arrays according to different advertising slots, and uniformly stores these data in a current cache module;

Step f: When the user presses a button on the remote control within the current time period, the STB decides an advertisement logo that satisfies the conditions according to the current time, channel, advertisement space and other information;

Step g: STB requests the advertisement material from the network server according to the advertisement identifier, so that the network server returns the corresponding advertisement material in time for display;

Step h: When the time goes on and reaches a preset time point, such as 7:31:00, STB requests the network server for the next time period (8:00:00～9:00:00) leaflets;

Step i: The network server generates and outputs an advertisement sheet for the next period to the STB according to the request of the STB and the advertisement data for the next period stored therein;

Step j: STB parses the returned advertising sheet, stores it in different advertising slot arrays according to different advertising slots, and then stores these data in another cache module;

Step k: When the time point reaches 8:00:00, the network server will also generate the first timing signal, and generate the advertisement for the next period (9:00:00～10:00:00) according to the first timing signal data. At the same time, the STB switches the cache from another cache module to the current cache module, and clears the advertising sheet (7:00:00-8:00:00) of the current cache module to store the next hour (9: 00:00～10:00:00) advertising sheets.

Step 1: When the time point reaches 8:31:00, the STB sends a terminal request signal to request the advertisement sheet from 9:00:00 to 10:00:00 to the network server, and stores the returned advertisement sheet in the emptied in the current cache module.

By repeating the above steps c~l, the advertising sheet in the STB can be updated regularly, so as to ensure the real-time display of the creative data, and because the STB decides the advertisement logo by itself, and then decides the creative materials to be displayed according to the advertisement logo, it can reduce the decision-making pressure of the server , improve system performance.

Please refer to FIG. 6 , which is a server-end device 400 provided by an embodiment of the present invention, which is used for data interaction with a client-end device 500 . The server-side device 400 includes a first cache module 41, a first timing module 42, a data generation module 43, a second cache module 44, a first replacement module 45, a first receiving module 46, a first decision module 47 and a first sending module. Module 48.

The first cache module 41 is used for storing advertisement data of a previous time period defined relative to the current time period. It can be understood that the first cache module 41 corresponds to the above-mentioned first cache area.

The first timing module 42 is used for outputting at least one first timing signal.

The data generation module 43 is configured to obtain at least the advertisement data of the next period from the database of the server-end device 400 according to the first timing signal.

The second cache module 44 is used for storing the advertisement data of the current period.

The first replacement module 45 is used to replace the advertisement data of the previous period in the first cache module 41 with the advertisement data of the next period according to the first timing signal, that is, to store the advertisement data of the next period in the In the first cache module 41. Specifically, the first replacement module 45 first clears the first cache module according to the second timing signal, and then stores the advertisement data of the next period in the first cache module. Thus, it can be ensured that the buffer area of the server device 400 has complete and up-to-date advertisement data.

The first receiving module 46 is configured to receive a terminal request signal sent from the client device 500, and the terminal request signal is used to request an advertisement in the next period.

The first decision-making module 47 is used to generate and output a corresponding advertisement sheet for the next period to the client device 500 according to the terminal request signal and the advertisement data of the next period, so that the client device 500 can The user requests the time information of the signal, and determines the advertisement identifier corresponding to the time from the advertisement list of the current period.

The first sending module 48 is configured to send the corresponding advertisement material according to the advertisement identifier.

It can be understood that, in other implementation manners, the first cache module 41 and the second cache module 44 may be set in the same memory.

Please refer to FIG. 7 , which is a client device 500 provided by an embodiment of the present invention. The client device 500 includes a third cache module 51, a second timing module 52, a request module 53, a fourth cache module 54, a switching module 55, The second replacement module 56 , the second decision module 57 and the second sending module 58 .

The third caching module 51 is used for storing advertisement sheets of a previous period.

The second timing module 52 is used for outputting at least one second timing signal.

The request module 53 is configured to send a terminal request signal to the server-side device 400 according to the second timing signal, so that the server-side device 400 generates and outputs an advertisement sheet for the next period to the said server-side device 400 according to the terminal request signal. Client device 500.

The fourth caching module 54 is used for storing advertisement sheets of the current period.

The switching module 55 is used for switching the advertisement sheet of the next period to the advertisement sheet of the current period according to a third timing signal, and the third timing signal is generated later than the second timing signal.

The second replacement module 56 is used for emptying the third cache module 51 according to the second timing signal, and storing the advertisement sheets of the next period in the fourth cache module 54 .

The second decision-making module 57 is used to determine the advertisement identifier corresponding to the time from the advertisement list of the current period according to the time information of a user request signal.

The second sending module 58 is configured to send the advertisement identifier to the server-end device 400, so that the server-end device 400 can determine a corresponding advertisement material according to the advertisement identifier.

The second receiving module 59 is used for receiving and displaying the advertisement material.

It can be understood that, in other implementation manners, the third cache module 51 and the fourth cache module 54 may be set in the same memory.

Please refer to FIG. 8 , which is an advertisement data interaction system 600 provided by an embodiment of the present invention. The system 600 includes the above-mentioned server-side device 400 and at least one of the above-mentioned client-side devices 500 . The system 600 can be used in cable interactive TV, IPTV and Internet TV provided by video websites.

In the advertising data interaction method and system provided by the present invention, the server side first decides that the advertisement sheets of the current period and the next period are stored in the user terminal according to different terminal request signals, so that the user terminal passes the local advertisement sheet according to the user request signal Decision-making advertising identification can not only regularly update the data on the server side and the user side, so as to ensure real-time display of creative data. Moreover, by adopting a hierarchical decision-making manner in which the advertisement sheet is decided on the server side and the advertisement identification is decided on the user side, the decision-making pressure on the server can be reduced and the system performance can be improved.

The above disclosure is only a preferred embodiment of the present invention, which certainly cannot limit the scope of rights of the present invention. Therefore, equivalent changes made according to the claims of the present invention still fall within the scope of the present invention.

Claims (10)

1. An advertisement data interaction method, for carrying out advertisement data interaction between the server end and the user end, it is characterized in that, the server end stores the advertisement data of the current period, and the user end stores the advertisement sheet of the current period, The method includes the following steps: The server end generates at least the advertisement data of the next period according to the first timing signal, so as to update the advertisement data of the current period; period data; the time point of the next period closely following the current period; The client sends a terminal request signal to the server according to a second timing signal, the second timing signal is a signal output during the current period and is generated later than the first timing signal; According to the terminal request signal and the advertisement data of the next period, the server generates and outputs the advertisement sheet of the next period to the client; the advertisement sheet is obtained from the advertisement data of the server according to the group information of the client Extract the data belonging to the group and assemble the object; The user terminal switches the advertisement sheet of the next period to the advertisement sheet of the current period according to the third timing signal, and the third timing signal is generated later than the second timing signal; According to the information of the user request signal, the client decides the advertisement identifier of the corresponding time from the advertisement list of the current period; The client sends the advertisement identifier to the server; The server determines the corresponding creative according to the advertisement identifier; and The server sends the creative to the client for display. 2. The advertisement data interaction method according to claim 1, wherein the server end also stores advertisement data of a previous period relative to the current period, and when the first timing signal is generated, The advertisement data interaction method also includes: Replace the advertisement data of the previous period with the advertisement data of the next period. 3. The advertising data interaction method according to claim 1, wherein the user end stores an advertisement sheet of a previous period relative to the current period, and when the second timing signal is generated, the advertisement data interaction method Also includes: The advertisement sheet of the next period replaces the advertisement sheet of the previous period. 4. The advertising data interaction method according to claim 1, wherein the user end stores an advertisement sheet of a previous period, and when the third timing signal is generated, the advertising data interaction method further comprises: the The advertisement sheet of the next period replaces the advertisement sheet of the previous period. 5. The advertising data interaction method according to claim 1, wherein the first timing signal is a signal indicating that the clock reaches the hour, and the second timing signal is the signal indicating that the clock arrives at half o'clock and before the next hour. A clock signal at any moment, the third timing signal is a signal that the clock reaches the hour. 6. A server-side device, which is used to interact with user-side devices for advertising data, characterized in that the server-side device stores advertisement data of the current period, and the user-side device stores advertisement sheets of the current period, and the advertisement The data is the scheduling data of the advertising material to be displayed extracted from the database of the server-side equipment by the server according to the demand; The data of the group and assembled objects; the server-side device also includes: a first timing module, configured to output at least a first timing signal; A data generating module, configured to obtain advertisement data of a next period according to the first timing signal; the next period closely follows the time point of the current period; A first receiving module, configured to receive a terminal request signal sent from a client device; The first decision-making module is used to generate and output the advertisement sheet of the next period to the user terminal device according to the terminal request signal and the advertisement data of the next period, so that the user terminal device can, according to the information of a user request signal, Determining the corresponding advertisement identifier from the advertisement sheet of the current period; and The first sending module is configured to send the corresponding advertisement material according to the advertisement identifier. 7. The server-side device according to claim 6, characterized in that, the server-side device comprises a first cache module, a second cache module and a first replacement module, and the first cache module stores advertisements of a previous period data, the second cache module is used to store the advertisement data of the current period, and the first replacement module replaces the advertisement data of the next period with the advertisement of the previous period in the first cache module according to the first timing signal data. 8. A client device, used to interact with a server device for advertisement data, characterized in that the server device stores advertisement data for the current period, and the client device stores an advertisement sheet for the current period, and the advertisement The data is the scheduling data of the advertising material to be displayed extracted from the database of the server-side equipment by the server according to the demand; The data of the group and assembled objects; the client device also includes: a second timing module, configured to output a second timing signal; The request module is configured to send a terminal request signal to the server device according to the second timing signal, so that the server device generates and outputs an advertisement sheet corresponding to the next time period to the client according to the terminal request signal; the point in time at which the next period immediately follows the current period; A switching module, configured to switch the advertisement sheet in the next period to the advertisement sheet in the current period according to a third timing signal, the third timing signal being generated later than the second timing signal; The second decision-making module is used to determine the advertisement logo of the corresponding time from the advertisement list of the current period according to the information of the user request signal; A second sending module, configured to send the advertisement identifier to the server-end device, so that the server-end device makes a decision based on the advertisement identifier and outputs a corresponding advertisement material; and The second receiving module is used to receive and display the advertisement material. 9. The client device according to claim 8, characterized in that the client device comprises a third cache module, a fourth cache module and a second replacement module, the third cache module is used to store the For advertisements, the fourth cache module is used to store the advertisements in the current period, and the second replacement module is used to replace the advertisements in the next period with the advertisements in the current period according to the second timing signal. 10. An advertising data interaction system, which is used for advertising data interaction between the server end and the user end, is characterized in that the server end stores the advertisement data of the current period, and the user end stores the advertisement sheet of the current period, The advertisement data is the scheduling data of the advertisement material to be displayed extracted from the server-side database by the server according to the demand; the advertisement sheet is extracted from the advertisement data of the server according to the group information of the client Objects assembled from data belonging to the group; the server side also includes: a first timing module, configured to output a first timing signal; A data generating module, configured to obtain advertisement data of a next period according to the first timing signal; the next period closely follows the time point of the current period; A first receiving module, configured to receive a terminal request signal sent from a client device; The first decision-making module is configured to generate and output the advertisement sheet of the next period to the user terminal device according to the terminal request signal and the advertisement data of the next period, so that the user terminal device can, according to the information of the user request signal, from The corresponding advertisement identifier is determined in the advertisement sheet of the current period; and A first sending module, configured to send the corresponding advertising material according to the advertisement identifier; and The client also includes: a second timing module, configured to output a second timing signal; A request module, configured to send a terminal request signal to the server-end device according to the second timing signal, so that the server-end device generates and outputs an advertisement sheet corresponding to the next time period to the client according to the terminal request signal; A switching module, configured to switch the advertisement sheet of the next period to the advertisement sheet of the current period according to a third timing signal, the third timing signal being generated later than the second timing signal; The second decision-making module is used to determine the advertisement logo of the corresponding time from the advertisement list of the current period according to the information of the user request signal; A second sending module, configured to send the advertisement identifier to the server-end device, so that the server-end device makes a decision based on the advertisement identifier and outputs a corresponding advertisement material; and The second receiving module is used to receive and display the advertisement material.