CN102456200A - Commodity advertisement insertion system and method - Google Patents

Abstract

The invention relates to a commodity advertisement insertion system, which is embedded in three-dimensional virtual game software. The three-dimensional virtual game software runs in an electronic game device. The system comprises a display module, a detection module and an adjustment module, wherein the display module is used for displaying a virtual object in a virtual game scene when the electronic game device starts to insert a commodity advertisement in the virtual game scene of a three-dimensional game; the detection module is used for continuously detecting the position of the virtual object in the virtual game scene; and the adjustment module is used for continuously adjusting the representation angle of the image of a commodity in the inserted commodity advertisement in the virtual game scene till the end of the insertion of the commodity advertisement. The invention additionally provides a commodity advertisement insertion method. By implementing the system and the method, the effect of the commodity advertisement embedded in the three-dimensional virtual game can be improved.

Description

Commodity advertisement insertion system and method

technical field

The present invention relates to the field of three-dimensional virtual games, in particular to a product advertisement insertion system and method embedded in three-dimensional virtual game software.

Background technique

At present, many advertisers embed product advertisements in games to increase the publicity effect of products, and game operators can also obtain more revenue by inserting advertisements. Most of the traditional advertising insertion systems embedded in the virtual scenes of 3D virtual games display images of commodities in a static plane, and cannot adjust the display of inserted commodities according to the position of virtual objects (such as virtual characters) controlled by game players angle. The static flat product image display method can only display a single angle image of the advertised product, and cannot effectively attract game players to pay attention to the content of the advertisement, thus making the advertisement effect not good.

Contents of the invention

In view of the above, it is necessary to provide a product advertisement insertion system, which can adjust the position of the virtual object in the virtual game scene controlled by the player when the electronic game device inserts the product advertisement in the virtual game scene of the three-dimensional virtual game. The display angle of the product image in the inserted product advertisement.

It is also necessary to provide a product advertisement insertion method, which can adjust the inserted product according to the position of the virtual object in the virtual game scene controlled by the player when the electronic game device inserts the product advertisement in the virtual game scene of the three-dimensional virtual game. The display angle of the product image in the ad.

The commodity advertisement inserting system is embedded in three-dimensional virtual game software, and the three-dimensional virtual game software runs on an electronic game device. The system includes: a display module, used for displaying a virtual object in the virtual game scene when the electronic game device starts to insert advertisements in the virtual game scene of the three-dimensional virtual game; a detection module, used for continuously detecting the The position of the virtual object in the virtual game scene; the adjustment module is used to continuously adjust the display angle of the commodity image in the inserted commodity advertisement in the virtual game scene according to the position of the virtual object until the commodity advertisement The break ends for .

The commodity advertisement inserting method is applied to three-dimensional virtual game software, and the three-dimensional virtual game software runs on an electronic game device. The method includes the steps of: when the electronic game device starts to insert a commercial advertisement in a virtual game scene of a three-dimensional virtual game, displaying a virtual object in the virtual game scene; continuously detecting the position of the virtual object in the virtual game scene Position: according to the position of the virtual object, continuously adjust the display angle of the product image in the inserted product advertisement in the virtual game scene until the insertion time of the product advertisement ends.

Compared with the prior art, the commodity advertisement insertion system and method can, when the electronic game device inserts commodity advertisements in the virtual game scene of a three-dimensional virtual game, according to the position of the virtual object in the virtual game scene controlled by the player, Adjust the display angle of the product image in the inserted product advertisement. It can effectively attract game players to pay attention to the advertisement content, thereby enhancing the effect of the commodity advertisement embedded in the three-dimensional virtual game.

Description of drawings

Fig. 1 is a schematic diagram of the operating environment of the commodity advertisement insertion system of the present invention.

Fig. 2 is a schematic diagram of the images of the inserted commodities displayed in the virtual game scene in the preferred embodiment of the present invention.

Fig. 3 is a flow chart of a preferred embodiment of the commodity advertisement insertion method of the present invention.

4(A) to 4(C) are schematic diagrams of adjusting the display angle of the product image in the inserted product advertisement according to the position of the virtual object in the virtual game scene in a preferred embodiment of the present invention. Description of main component symbols

electronic game device 1 3D virtual game software 2 Commodity advertising insertion system 20

display module 201 detection module 202 Adjustment module 203 Product image database 210 memory 11 Processor 12   Virtual advertising board M0 car front view 41 left side image of car 42 right side image of car 43

Detailed ways

As shown in FIG. 1 , it is a structural diagram of the operating environment of the commodity advertisement insertion system of the present invention. The product advertisement insertion system 20 is embedded in the 3D virtual game software 2 . The three-dimensional virtual game software 2 is installed in the memory 11 of the electronic game device 1 and executed by the processor 12 of the electronic game device 1 . Described electronic game device 1 can be a computer, also can be palm type electronic entertainment equipments such as PSP (PlayStation portable).

The product advertisement insertion system 20 includes a display module 201 , a detection module 202 , an adjustment module 203 and a product image database 210 .

The product image database 210 stores the product images of the products in the product advertisements to be inserted at different display angles, so as to prepare for the follow-up according to the position of the virtual object displayed in the virtual game scene of the three-dimensional virtual game, from the product image data. The product image corresponding to the position of the virtual object is selected in the library 210, and the selected product image is displayed in the virtual game scene, so as to adjust the display angle of the product image, so as to enhance the advertising effect of the product. For example, the product images under different display angles can be displayed on the virtual advertising billboard M0 in the virtual game scene shown in FIG. 2 .

The product images at different display angles can be obtained by shooting the product at different shooting angles with a camera in advance, or can be obtained by drawing with a three-dimensional drawing software (such as Google SketchUp, Maya, etc.). The commodity images under different display angles in the commodity image database 210 can be decompressed into the memory 11 for storage when the 3D virtual game software 2 is installed on the electronic game device 1 .

The display module 201 , the detection module 202 , and the adjustment module 203 will be described in detail below with reference to FIG. 3 .

As shown in FIG. 3 , it is a flow chart of a preferred embodiment of the commodity advertisement insertion method of the present invention.

Step S01, the game player uses the electronic game device 1 to start the 3D virtual game software 2 to play the game.

Step S02 , when the electronic game device 1 starts to insert a commodity advertisement in the virtual game scene of the three-dimensional virtual game, the display module 201 displays a virtual object in the virtual game scene. For example, the 3D virtual game software 2 can interrupt the advertisement of the product when the player pauses the game or the game enters the next stage. The display module 201 can display a virtual object related to the three-dimensional virtual game in the virtual game scene. At this time, the game player can use the input device of the electronic game device 1 to control the virtual object to move in the virtual game scene, for example, The game player can control the virtual object to move by using a mouse, a keyboard or a gamepad, etc. In this embodiment, the content of the product advertisement includes, but is not limited to, text, pictures, and images of the product. The virtual object may be a virtual character, a virtual animal or any other virtual object that can move in the virtual game scene under the control of the game player.

Referring to FIG. 2, when the electronic game device 1 starts to insert a car advertisement in the virtual advertising board M0 in the virtual game scene, the display module 201 displays a virtual object directly in front of the virtual advertising board M0, and the virtual The object is a virtual soldier, and the game player can control the virtual soldier to move in the virtual game scene through the input device of the electronic game device 1 .

In step S03, the detection module 202 continuously detects the position of the virtual object in the virtual game scene.

Step S04, the adjustment module 203 continuously adjusts the display angle of the product image in the inserted product advertisement in the virtual game scene according to the position of the virtual object in the virtual scene, until the insertion time of the product advertisement ends . Specifically, the adjustment module 203 can select a commodity image corresponding to the position of the virtual object from the commodity image database 210 according to the position of the virtual object and display it in the virtual game scene, so that the commodity image to adjust the display angle.

As shown in FIG. 4(A) to FIG. 4(C), it is a schematic diagram of adjusting the display angle of the product image in the inserted product advertisement according to the position of the virtual object in the virtual game scene in the preferred embodiment of the present invention. Referring to FIG. 4(A), the advertisement inserted on the virtual billboard M0 in the virtual game scene is a car advertisement, and a frontal image 41 of a car is displayed on the virtual billboard M0. At this time, the virtual object displayed by the display module 201 directly in front of the virtual billboard M0 displayed in the virtual game scene is a virtual soldier, and the virtual soldier can move under the control of the game player. Referring to FIG. 4(B), when the game player controls the virtual soldier to move to the left side of the virtual game scene (the left front of the virtual billboard M0), the adjustment module 203 selects from the commodity image database 210 The left image 42 of the car is displayed on the virtual billboard M0. Referring to FIG. 4(C), when the game player controls the virtual soldier to move to the right side of the virtual game scene (the right front of the virtual billboard M0), the adjustment module 203 then selects from the commodity image database 210 The right image 43 of the selected car is displayed on the virtual advertising board M0. Through the method described above, the adjustment module 203 can continuously adjust the display angle of the car image displayed on the virtual advertising board M0 according to the different positions of the virtual soldier in the virtual game scene until the insertion time of the commodity advertisement Finish.

To sum up, according to the position of the virtual object in the virtual game scene controlled by the game player, the display angle of the product image in the inserted product advertisement in the three-dimensional virtual game can be adjusted. Game players do not need to move their actual positions, but only need to control the virtual objects in the virtual game scene to move, and they can experience the process of watching the image screens of various display angles of physical goods in person during the game, as if standing in front of the physical goods. Thereby more effectively attracting game players to pay attention to the content in the advertisement, and enhancing the effect of the advertisement.

The above embodiments are only used to illustrate the technical solutions of the present invention without limitation. Although the present invention has been described in detail with reference to preferred embodiments, those of ordinary skill in the art should understand that the technical solutions of the present invention can be modified or equivalently replaced. Without departing from the spirit and scope of the technical solution of the present invention.

Claims (8)

1. a Commdity advertisement cut system is embedded in the three-dimensional Games Software, and this three-dimensional Games Software runs in the electronic game computer, it is characterized in that, this system comprises:

Display module, be used for when electronic game computer when the virtual game scene of three-dimensional recreation begins to intercut Commdity advertisement, in this virtual game scene, show a virtual objects;

Detecting module is used for continuing the position of the said virtual objects of detecting in said virtual game scene; And

Adjusting module is used for the position according to said virtual objects, continues the adjustment displaying angle of commodity image in said virtual game scene in the Commdity advertisement of intercutting, until the inter cut time end of this Commdity advertisement.

2. Commdity advertisement cut system as claimed in claim 1 is characterized in that, this system also comprises:

Commodity image data storehouse is used to preserve the said commodity of obtaining in advance and shows the commodity image under the angle in difference.

3. Commdity advertisement cut system as claimed in claim 2; It is characterized in that; Said adjusting module is according to the position of said virtual objects; The corresponding commodity image show in position of selection and this virtual objects is adjusted the displaying angle of said commodity image in the virtual game scene in said virtual game scene from said commodity image data storehouse.

4. Commdity advertisement cut system as claimed in claim 2; It is characterized in that; When said three-dimensional Games Software was installed in the said electronic game computer, the difference of being preserved in the said commodity image data storehouse was showed that the commodity image under the angle is extracted and is preserved in the storer of this electronic game computer.

5. a Commdity advertisement inserting method is applied in the three-dimensional Games Software, and this three-dimensional Games Software runs in the electronic game computer, it is characterized in that the method comprising the steps of:

When electronic game computer begins to intercut Commdity advertisement, in this virtual game scene, show a virtual objects in the virtual game scene of three-dimensional recreation;

Continue the position of the said virtual objects of detecting in said virtual game scene; And

According to the position of said virtual objects, continue the adjustment displaying angle of commodity image in said virtual game scene in the Commdity advertisement of intercutting, until the inter cut time end of this Commdity advertisement.

6. Commdity advertisement inserting method as claimed in claim 5 is characterized in that, comprises in the said three-dimensional Games Software that has the said commodity of obtaining are in advance showed the commodity image under the angle in difference a commodity image data storehouse.

7. Commdity advertisement inserting method as claimed in claim 6 is characterized in that, the step of the said lasting adjustment displaying angle of commodity image in said virtual game scene in the Commdity advertisement of intercutting comprises:

According to the position of said virtual objects, the corresponding commodity image show in position of selection and this virtual objects is in said virtual game scene from said commodity image data storehouse.

8. Commdity advertisement inserting method as claimed in claim 6; It is characterized in that; When said three-dimensional Games Software was installed in the said electronic game computer, the difference of being preserved in the said commodity image data storehouse was showed that the commodity image under the angle is extracted and is preserved in the storer of this electronic game computer.

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