CN102402553B

CN102402553B - Method and device for analyzing operation quality of promoted account

Info

Publication number: CN102402553B
Application number: CN201010286442.9A
Authority: CN
Inventors: 徐勇明; 徐惠; 赵珅; 李源泉; 方子恺; 沈丽
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2010-09-19
Filing date: 2010-09-19
Publication date: 2014-11-05
Anticipated expiration: 2030-09-19
Also published as: CN102402553A

Abstract

The invention aims to provide a method and a device for analyzing operation quality of a promoted account. The device is used for obtaining a base attribute of the promoted account; obtaining a quality attribute of the promoted account; and carrying out analysis processing according to the quality attribute and the base attribute so as to obtain an analysis result corresponding to the promoted account. Compared with the prior art, according to the invention, the operation quality of the promoted account can be conveniently and efficiently analyzed, so that the possibility that a promoted user further improves a promoted technology so as to improve promoted effectiveness can be realized, convenience is provided for the user to manage the promoted account simultaneously, and the use experience of the promoted user is enhanced.

Description

A kind of method and apparatus for the quantity of operation of promoted account is analyzed

Technical field

The present invention relates to internet hunt field, relate in particular to a kind of technology for the quantity of operation of promoted account is analyzed.

Background technology

Along with the high speed development of the communication technology and popularizing of internet, applications comprehensively, increasing people utilize search disseminate technology to carry out network information popularization, so that its information, product or service are presented to the more network user.

Yet, technical complexity due to search popularization, as promote selection, the search setting of match pattern, the connectedness of website to be promoted of keyword and access the factors such as friendly, make to promote the quantity of operation that user is generally difficult to analyze its promoted account, say nothing of and improve its search disseminate technology to promote its popularization effectiveness.Especially, sharp increase along with the popularization keyword in promoted account, easily thousands of, even some surpasses 1,000,000, combine with the complicated search techniques such as match pattern again, make one to promote the pressure that user may face mass data, this has further aggravated the predicament that promoted account quantity of operation is analyzed.Obviously, such situation does not merely rely on increase popularization budget or promotion efficiency effectively to solve.

Therefore, how can facilitate, effectively to analyze the quantity of operation of promoted account, to improve the network information, promote effectiveness, and promote the experience of promoting user, become one of current urgent problem.

Summary of the invention

The object of this invention is to provide a kind of method and apparatus for the quantity of operation of promoted account is analyzed.

According to an aspect of the present invention, provide a kind of method for the quantity of operation of promoted account is analyzed, the method comprises the following steps:

A obtains the base attribute of this promoted account;

B obtains the qualitative attribute of this promoted account;

C, according to described qualitative attribute and described base attribute, carries out analyzing and processing, to obtain the analysis result corresponding with described promoted account.

According to another aspect of the present invention, also provide a kind of equipment for the quantity of operation of promoted account is analyzed, this equipment comprises:

The first acquisition device, for obtaining the base attribute of this promoted account;

The second acquisition device, for obtaining the qualitative attribute of this promoted account;

Analytical equipment, for according to described qualitative attribute and described base attribute, carries out analyzing and processing, to obtain the analysis result corresponding with described promoted account.

Compared with prior art, the present invention can facilitate, effectively the quantity of operation of promoted account be analyzed, make to promote user and further improve its disseminate technology and become possibility promote to promote effectiveness, facilitated user to manage for promoted account simultaneously, promoted the experience of promoting user.

Accompanying drawing explanation

By reading the detailed description that non-limiting example is done of doing with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates the method flow diagram for the quantity of operation of promoted account is analyzed according to one aspect of the invention;

Fig. 2 illustrates the method flow diagram for the quantity of operation of promoted account is analyzed in accordance with a preferred embodiment of the present invention;

Fig. 3 illustrates the equipment schematic diagram for the quantity of operation of promoted account is analyzed according to a further aspect of the present invention;

Fig. 4 illustrates the equipment schematic diagram for the quantity of operation of promoted account is analyzed in accordance with a preferred embodiment of the present invention.

In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.

Embodiment

Below in conjunction with accompanying drawing, the present invention is described in further detail.

Fig. 1 is the method flow diagram according to one aspect of the invention, and the process for the quantity of operation of promoted account is analyzed is shown.Wherein, this process both can realize at network equipment end, also can realize at subscriber equipment end.At this, the network equipment includes but not limited to network host, single network server, a plurality of webserver collection or the set of computers based on cloud computing; Subscriber equipment can be any one and connect by client or browser end and the network equipment, and the electronic product that can carry out man-machine interaction by modes such as keyboard, mouse, telepilot, touch pad or handwriting equipments with popularization user, such as computing machine, panel computer, mobile phone, PDA, palm PC PPC or IPTV etc.Those skilled in the art will be understood that the above-mentioned network equipment, subscriber equipment are only for giving an example; other network equipments existing or that may occur from now on, subscriber equipment are as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

For simplicity's sake, in follow-up statement, if without dated especially, we do not distinguish the network equipment and subscriber equipment, are all referred to as " equipment ".

Particularly, equipment, in step S1, obtains the base attribute of promoted account.Particularly, in step S1, for promoting, user inputs by subscriber equipment equipment or the promoted account of appointment, by read, call the communication mode of specific application programming interfaces (API) or other agreements in database, obtains the base attribute of this promoted account.For example, in step S1, the application programming interfaces (API) that equipment provides by calling the third party device of the base attribute of this promoted account of storage, to this third party device, send the request of the base attribute of obtaining this promoted account, and receive the base attribute of this promoted account that this third party device returns according to this request.Those skilled in the art also will be understood that the above-mentioned mode of obtaining the base attribute of promoted account is only for example; the mode of other existing or base attributes of obtaining promoted account that may occur is from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.At this, the base attribute of this promoted account obtain that source includes but not limited to the memory storage of equipment itself, the management server of this promoted account, third-party server or other can with the third party device of this devices communicating.Those skilled in the art will be understood that the source that obtains of the base attribute of above-mentioned promoted account is only for example; the base attribute of other promoted accounts existing or that may occur from now on obtain source as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.At this, the base attribute of this promoted account includes but not limited to account factor (as quality of material, promote to arrange etc.), website factor (as access convenience, web site contents quality, navigation convenience etc.), account balance, popularization budget, pushes away a left side (can keyword show in left side), word amount, match pattern, material state etc.Those skilled in the art also will be understood that the base attribute of above-mentioned promoted account is only for giving an example; the base attribute of other promoted accounts existing or that may occur is from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Subsequently, in step S2, equipment obtains the qualitative attribute of promoted account.Particularly, in step S2, for promoting, user inputs by subscriber equipment equipment or the promoted account of appointment, by read, call the communication mode of specific application programming interfaces (API) or other agreements in database, obtains the qualitative attribute of this promoted account.For example, in step S2, the application programming interfaces (API) that equipment provides by calling the third party device of the qualitative attribute of this promoted account of storage, to this third party device, send the request of the qualitative attribute of obtaining this promoted account, and receive the qualitative attribute of this promoted account that this third party device returns according to this request.Those skilled in the art also will be understood that the above-mentioned mode of obtaining the qualitative attribute of promoted account is only for example; the mode of other existing or qualitative attributes of obtaining promoted account that may occur is from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.At this, those skilled in the art will be understood that this equipment, for the qualitative attribute that source is equally applicable to obtain promoted account of obtaining of the base attribute of promoted account, therefore, for simplicity's sake, repeats no more, and with way of reference, is contained in this at this.In addition, the qualitative attribute of this promoted account includes but not limited to the composite value of conversion ratio, click volume or conversion ratio and click volume etc.Those skilled in the art also will be understood that the qualitative attribute of above-mentioned promoted account is only for giving an example; the qualitative attribute of other promoted accounts existing or that may occur is from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

It should be noted that, those skilled in the art will be understood that step S1 and step S2 are not that strict order is carried out relation, and equipment can first perform step S1, obtains the base attribute of this promoted account, then performs step S2, obtains the qualitative attribute of this promoted account; Also can first perform step S2, obtain the qualitative attribute of this promoted account, then perform step S1, obtain the base attribute of this promoted account; Can also perform step S1 and step S2 simultaneously, obtain base attribute and the qualitative attribute of this promoted account; Even can in same step, obtain base attribute and the qualitative attribute of this promoted account simultaneously, for example equipment with third party device mutual in, in same request and response, receive base attribute and the qualitative attribute of this promoted account.For simplicity's sake, with equipment, first perform step S1, obtain the base attribute of this promoted account, then perform step S2, the qualitative attribute of obtaining this promoted account is described.

Then, in step S3, equipment, according to described qualitative attribute and described base attribute, carries out analyzing and processing, to obtain the analysis result corresponding with described promoted account.Particularly, in step S3, the base attribute of this promoted account that equipment obtains at step S1 it, and the qualitative attribute of this promoted account obtaining in step S2, carry out analyzing and processing, the for example vertical analysis of the historical record of the qualitative attribute based on the account and/or base attribute, based on of the same trade or combine with the horizontal analysis of the average popularization effectiveness in region or both, to obtain the analysis result corresponding to this promoted account.For example, suppose qualitative attribute that equipment has obtained this promoted account be this week click volume be 10000 times (last week, click volume was 9000 times), this week conversion ratio be that 20%(conversion ratio last week is 40%), base attribute comprises that the access convenience of website is 60%, web site contents quality be 70% and the navigation convenience of website be 40%; In step S3, equipment, by vertical analysis, can draw " although this promoted account click volume slightly rises, actual conversion ratio declines to a great extent, and influence factor may be website to be promoted, as the navigation convenience of website " this analysis result.At this, described horizontal analysis, can be based on of the same trade, with region or with the average popularization effectiveness of class keywords; Equipment can, by obtaining the relevant information of the needed average popularization effectiveness of horizontal analysis with the similar mode of step S1, S2, for simplicity's sake, repeat no more, and be contained in by reference this at this.For example, suppose that equipment has obtained base attribute and the qualitative attribute of this promoted account from third party device, and average popularization effectiveness of the same trade, wherein, the qualitative attribute of this promoted account be this week the amount of representing be 10000 times (this week of the same trade, on average the amount of representing was 20000 times), base attribute comprises 5 of keywords (popularization keyword par of the same trade is 4), the exact matching pattern (of the same trade is broad match pattern) promoted; In step S3, equipment, by horizontal analysis, can draw " amount of representing of this promoted account is significantly less than average level of the same trade, and influence factor may be to promote the match pattern of keyword " this analysis result.Those skilled in the art will be understood that above-mentioned analytical approach is only for giving an example, and other analytical approachs existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.

Preferably, step S1, step S2 and step S3 are constant work.Particularly, subscriber equipment obtains the base attribute of promoted account in step S1; In step S2, obtain the qualitative attribute of promoted account; In step S3, according to described qualitative attribute and described base attribute, carry out analyzing and processing, to obtain the analysis result corresponding with described promoted account.At this, it will be understood by those skilled in the art that " continuing " refer to equipment step S1, step S2 and step S3 respectively according to the mode of operation of setting or adjust in real time require to carry out promoted account base attribute, qualitative attribute obtain the acquisition with analysis result, until this popularization user stops carrying out associative operation by subscriber equipment in a long time.

More preferably, in step S3, equipment is also according to described qualitative attribute, to the processing of classifying of described base attribute, to obtain the base attribute corresponding with described qualitative attribute; According to described qualitative attribute and the described base attribute corresponding with qualitative attribute, carry out analyzing and processing, to obtain the analysis result corresponding with described promoted account.Particularly, in step S3, the qualitative attribute of this promoted account that equipment obtains in step S2 according to it, the processing of classifying of the base attribute of this promoted account that it is obtained in step S1, such as classifying because of (referring to affect the base attribute of click volume equivalent factor in qualitative factor) because of (referring to affect the base attribute of the quality factors such as conversion ratio in qualitative factor) or amount according to matter, to obtain the base attribute corresponding with this qualitative attribute; Then, according to this qualitative attribute and the base attribute corresponding with this qualitative attribute obtaining after classification, carry out analyzing and processing, the for example vertical analysis of the historical record of the qualitative attribute based on the account and/or base attribute, based on of the same trade or combine with the horizontal analysis of the popularization effectiveness in region or both, to obtain the analysis result corresponding with this promoted account.For example, the qualitative attribute of supposing this promoted account that equipment has obtained is click volume, in step S3, equipment can be classified because of the base attribute of this promoted account that it is obtained in step S1 according to amount, as remaining sum, budget, push away a left side (can keyword show in left side), word amount, match pattern, material state etc.; And then, equipment according to click volume and relevant amount thereof because of, analyze, the for example vertical analysis of the historical record of the qualitative attribute based on the account and/or base attribute, based on of the same trade or combine with the horizontal analysis of the popularization effectiveness in region or both, to obtain the analysis result corresponding with this promoted account.For example, suppose qualitative attribute that equipment has obtained this promoted account be this week the amount of representing be 10000 times (this week of the same trade, on average the amount of representing was 20000 times), base attribute comprises that the access convenience of promoting 5 of keywords (popularization keyword par of the same trade is 4), exact matching pattern (of the same trade is broad match pattern), website is that the access convenience of the website of the 60%(same industry is 50%); In step S3, equipment is classified according to the base attribute of measuring this promoted account because it is obtained in step S1, and the amount of obtaining is promoted keyword and match pattern because comprising; And then, to the qualitative attribute of the account and amount because of carrying out horizontal analysis, can draw " amount of representing of this promoted account is significantly less than average level of the same trade, influence factor may be popularization keyword match pattern " this analysis result.Those skilled in the art will be understood that above-mentioned sorting technique and analytical approach are only for giving an example; other sorting techniques existing or that may occur from now on or analytical approach are as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.At this, the matter in the base attribute of promoted account is because including but not limited to account factor (as quality of material, promote to arrange etc.), website factor (as access convenience, web site contents quality, navigation convenience etc.); Amount is because including but not limited to remaining sum, budget, push away a left side (can keyword show in left side), word amount, match pattern, material state etc.Those skilled in the art will be understood that above-mentioned matter because of and amount because of only for for example, other matter existing or that may occur from now on because of or measure because of as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

(with reference to Fig. 1) in a preferred embodiment, this process also comprises that step S4(is not shown), in step S4, equipment offers first user equipment by described analysis result.Particularly, in step S4, the analysis result corresponding to this promoted account that equipment obtains it in step S3, offers first user equipment.Equipment provides the mode of analysis result to first user equipment, include but not limited to: analysis result is pushed to popularization user and login the first user equipment that its promoted account is used; Or utilize page technology, as JSP, ASP, PHP technology, analysis result is write to one or more webpages, and the URL of related web page is pushed to and promotes user and login the first user equipment that its promoted account is used; Or utilize page technology, as JSP, ASP, PHP technology, analysis result is write to one or more webpages, and the URL of partial analysis result and related web page is pushed to and promotes user and login the first user equipment that its promoted account is used.Wherein, for latter two, push mode, promote user and understand analysis result as need, can directly access the corresponding webpage of URL that this equipment provides by its first user equipment.Those skilled in the art will be understood that above-mentioned several page technology is only for giving an example, and other page technology existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.Equally, those skilled in the art will be understood that above-mentioned several presentation mode is only for giving an example, and other presentation modes existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.At this, the form of expression of analysis result includes but not limited to, word, figure (such as curve, histogram, cake chart etc.), voice or its combination.Those skilled in the art will be understood that the above-mentioned form of expression is only for giving an example, and other forms of expression existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.

Fig. 2 is method flow diagram in accordance with a preferred embodiment of the present invention, and the process for the quantity of operation of promoted account is analyzed is shown.The S1 '-S3 ' of step shown in Fig. 2, with identical with reference to the content of the described step S1-S3 of Fig. 1 above, for simplicity's sake, be contained in this with way of reference, and do not repeat.

Particularly, in step S5 ', equipment, according to described analysis result, obtains one or more described base attributes of optimizing potentiality that have; According to described one or more at least one that have in the base attribute of optimizing potentiality, generate the Optimizing Suggestions corresponding with described promoted account.More specifically, in step S5 ', the analysis result that equipment obtains at step S3 ' according to it, obtains one or more base attributes this promoted account, that have optimization potentiality, for example, be obviously weaker than the base attribute of corresponding historical record or average level of the same trade; Subsequently, according to this (a bit), there is the base attribute of optimizing potentiality, for example, contrast the historical record corresponding with it or average level of the same trade or by query optimization proposed database, generate the Optimizing Suggestions corresponding with this promoted account.For example, connect precedent, the analysis result of this promoted account that equipment obtains in step S3 ' is " although this promoted account click volume slightly rises, actual conversion ratio declines to a great extent, and influence factor may be website to be promoted, as the navigation convenience of website "; In step S5 ', historical record or the level of the same trade of the navigation convenience of equipment contrast website, as 85%, the navigation convenience that can determine the website of this promoted account has optimization potentiality, and query optimization proposed database accordingly, provide one or more Optimizing Suggestions of the navigation convenience that promotes website, as increase overall navigation, Local Navigation or assisting navigation, or clear up web site contents with the relation linking and upgrade index etc.Those skilled in the art will be understood that the above-mentioned technology that has the base attribute of optimization potentiality and generate Optimizing Suggestions of obtaining is only for example; other existing or obtaining of may occurring from now on have the technology optimizing the base attribute of potentiality or generate Optimizing Suggestions as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Preferably, this process also comprises step S6 ', and in step S6 ', equipment, according to Optimizing Mode, is carried out described Optimizing Suggestions.Particularly, in step S6 ', the different Optimizing Mode that equipment arranges according to systemic presupposition, user's selection or system self-adaption, correspondingly carries out the Optimizing Suggestions that it generates in step S5 ', to improve the base attribute of this promoted account, thereby promote the qualitative attribute of this promoted account.For example, suppose that current Optimizing Mode is for automatically performing, in step S6 ', equipment will automatically perform its Optimizing Suggestions generating in step S5 '; Suppose that this Optimizing Suggestions is for activating a certain keyword and/or intention, or change match pattern, in step S6 ', equipment changes the current state of this keyword and/or intention automatically, it is come into force, or the match pattern of expectation is write to corresponding register or other storage spaces, to upgrade match pattern.And for example, suppose that Optimizing Mode is for manually carrying out, equipment generates after Optimizing Suggestions at step S5 ', and this Optimizing Suggestions is offered and promotes user, by promoting user, selects operating part or whole Optimizing Suggestions; If Optimizing Suggestions is change match pattern, for example match pattern is changed to " broad match pattern " from " exact matching pattern ", equipment writes corresponding register or other storage spaces by " broad match pattern ", original to upgrade " exact matching pattern "; For another example Optimizing Suggestions, for change promoting region, for example changes to " East China " by promoting region from " Jiangxi ", and equipment writes " East China " corresponding register or other storage spaces, original to upgrade " Jiangxi ".At this, promote user and can select one by one to carry out these Optimizing Suggestions, also can entirely select these Optimizing Suggestions, carry out batch and carry out, can also click " key is carried out " button, then equipment is carried out whole Optimizing Suggestions.Those skilled in the art will be understood that the technology of above-mentioned execution Optimizing Suggestions is only for giving an example; the technology of other execution Optimizing Suggestions existing or that may occur is from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

More preferably, Optimizing Mode includes but not limited to, following any one: 1) automatically perform; 2) manually carry out; 3) order is carried out; 4) select to carry out.Wherein, automatically perform and comprise that equipment, after generating Optimizing Suggestions, automatically performs this Optimizing Suggestions, for example, at Optimizing Suggestions, have when a plurality of, equipment can be carried out these Optimizing Suggestions one by one, also can carry out in batches these Optimizing Suggestions; While having a plurality of option in an Optimizing Suggestions, according to the priority of these options, select the option that its medium priority is the highest to carry out.Manually carry out and comprise that equipment is after generating Optimizing Suggestions, by Optimizing Suggestions, provide this popularization user, by promoting user, select to carry out which Optimizing Suggestions, which kind of and according to sequentially carry out, for example promote user and can select to carry out one by one Optimizing Suggestions, can select operating part Optimizing Suggestions, can also select first to carry out which Optimizing Suggestions, which Optimizing Suggestions of rear execution.Order is carried out and is comprised that equipment is according to the genesis sequence of Optimizing Suggestions, carries out Optimizing Suggestions, and equipment is according to the order of promoting the Optimizing Suggestions of user's selection, carries out Optimizing Suggestions.Select execution to comprise that equipment is according to pre-conditioned, select operating part Optimizing Suggestions, and equipment is according to the selection of promoting user, carries out Optimizing Suggestions.Those skilled in the art will be understood that above-mentioned Optimizing Mode is only for giving an example, and other Optimizing Modes existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.

Preferably, this process also comprises step S7 ', and in step S7 ', equipment offers the second subscriber equipment by the relevant execution information of the operation of described execution Optimizing Suggestions.Particularly, in step S7 ', equipment, by the relevant execution information of its Optimizing Suggestions performed in step S6 ', such as by page technology such as JSP, ASP, offers the second subscriber equipment.Equipment provides the mode of relevant execution information to the second subscriber equipment, include but not limited to: the relevant information pushing of carrying out is logined to the second subscriber equipment that its promoted account is used to promoting user; Or utilize page technology, as JSP, ASP, PHP technology, the execution information of being correlated with writes one or more webpages, and the URL of related web page is pushed to and promotes user and login the second subscriber equipment that its promoted account is used; Or utilize page technology, as JSP, ASP, PHP technology, the execution information of being correlated with writes one or more webpages, and the URL of the relevant execution information of part and related web page is pushed to and promotes user and login the second subscriber equipment that its promoted account is used.Wherein, for latter two, push mode, promote user as needed decorrelation to carry out information, can directly access the corresponding webpage of URL that this equipment provides by its second subscriber equipment.Those skilled in the art will be understood that above-mentioned several page technology is only for giving an example, and other page technology existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.Equally, those skilled in the art will be understood that above-mentioned several presentation mode is only for giving an example, and other presentation modes existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.At this, relevant execution information includes but not limited to carry out interface (as in supplementing with money, keyword comes into force in), execution result (as keyword pushes away a left side, match pattern is " broad match "), implementation prompting (as after keyword comes into force, whether push away a left side, this push away left arrange free), the user interactions (as complete in this Optimizing Suggestions executed, whether to start to carry out the next item down) in implementation.Those skilled in the art will be understood that above-mentioned relevant execution information is only for giving an example, and other relevant execution information existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.

At this, the second subscriber equipment can be identical with first user equipment, also can be different from first user equipment.Promote analysis operation and Optimum Operation that user can carry out promoted account on identical subscriber equipment, now, the second subscriber equipment is identical with first user equipment; Promote user and also can on different subscriber equipmenies, carry out analysis operation and the Optimum Operation of promoted account, and this analysis operation and this Optimum Operation can also be carried out respectively by one section, interval long time, in this case, the second subscriber equipment may be different from first user equipment.

More preferably, this process also comprises step S8 ', and in step S8 ', equipment, according to the operation of described execution Optimizing Suggestions, upgrades described base attribute and described qualitative attribute, jumps to step S3 '.Particularly, in step S8 ', the operation of equipment execution Optimizing Suggestions in step S6 ' or step S7 ' according to it, for example, according to the execution result of this Optimizing Suggestions or again obtain base attribute and/or the qualitative attribute of this promoted account, upgrade base attribute and the qualitative attribute of the promoted account of this operation effect, and base attribute and qualitative attribute after upgrading according to this, further carry out analyzing and processing, obtain the analysis result corresponding with this promoted account.For example, suppose that equipment carried out Optimizing Suggestions and " activated a certain keyword and/or intention ", so, in step S8 ', equipment can be according to the execution result of this Optimizing Suggestions, for example the state of " a certain keyword and/or intention " becomes " effectively ", upgrade the base attribute of this promoted account, and again obtain the qualitative attribute of this promoted account, to upgrade in time, be optimized, jump to again step S3 ', equipment is optimized base attribute and the qualitative attribute after upgrading according to this, again carry out analyzing and processing, obtain analysis result, as " by this optimization process, click volume is existing significantly to be promoted " or " although through this optimization process, click volume does not have change yet ", to feed back promoting user, and guide it further to optimize this promoted account.For another example, equipment is carried out after Optimizing Suggestions " raising budget " and " change the popularization time and promote region ", the corresponding base attribute of this promoted account (budget, popularization arrange) and qualitative attribute (click volume and conversion ratio) are optimized, base attribute and qualitative attribute after equipment is optimized according to this, again carry out analyzing and processing, obtaining analysis result---quality of material is lower, promotes user and can further optimize this promoted account for this analysis result.Those skilled in the art will be understood that the mode of above-mentioned renewal base attribute and qualitative attribute is only for giving an example; the mode of other renewal base attributes existing or that may occur from now on or qualitative attribute is as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

(with reference to Fig. 1) in a preferred embodiment, in step S3, equipment is also according to described qualitative attribute and described base attribute, and in conjunction with the historical record of described promoted account, carries out analyzing and processing, to obtain the analysis result corresponding with described promoted account.Particularly, in step S3, the base attribute of this promoted account that equipment obtains at step S1 it, and the qualitative attribute of this promoted account obtaining in step S2, and in conjunction with the historical record of described promoted account, carry out analyzing and processing, for example vertical analysis of the historical record of the qualitative attribute based on the account and/or base attribute, to obtain the analysis result corresponding to this promoted account.For example, suppose qualitative attribute that equipment has obtained this promoted account be this week click volume be 10000 times (last week, click volume was 9000 times), this week conversion ratio be that 20%(conversion ratio last week is 40%), base attribute comprises that the access convenience of website is 60%, web site contents quality be 70% and the navigation convenience of website be 40%; In step S3, equipment carries out vertical analysis by the historical record in conjunction with this promoted account, can draw " although this promoted account click volume slightly rises, actual conversion ratio declines to a great extent; influence factor may be website to be promoted, as the navigation convenience of website " this analysis result.For another example, the qualitative attribute of this promoted account that equipment obtains is current season click volume 120000 times, in the historical record of this promoted account, preceding quarter click volume is 150000, each factor of analyzing influence click volume one by one, show that analysis result is material situation variation, keyword " fresh flower " preceding quarter is the state of coming into force, and current season is the state that do not come into force.Those skilled in the art will be understood that above-mentioned analytical approach is only for giving an example, and other analytical approachs existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.At this, the historical record of promoted account includes but not limited to the historical record of base attribute and/or the qualitative attribute of this promoted account, the historical record of the popularization effectiveness of the keyword that also can comprise the industry under this promoted account, present region, uses.Those skilled in the art will be understood that the historical record of above-mentioned promoted account is only for giving an example; the historical record of other promoted accounts existing or that may occur is from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Preferably, this process also comprises that step S9(is not shown), in step S9, the historical record of described promoted account is set up or upgraded to equipment, according to described analysis result.Particularly, in step S9, the analysis result that equipment obtains in step S3 according to it, sets up the historical record of this promoted account, and along with the historical record of this promoted account is upgraded in the variation of analysis result.Contribute to like this analysis efficiency of raising equipment to the quantity of operation of promoted account, and needn't from the original base attribute of this promoted account, extract needed historical record at every turn.For example, equipment, according to the qualitative attribute in the initial information of promoted account and base attribute (now can think that the historical record of promoted account is blank), carries out analyzing and processing, obtains analysis result, and sets up accordingly the historical record of this promoted account; After this, in conjunction with the historical record of this promoted account, the qualitative attribute of this promoted account and base attribute are carried out to analyzing and processing, obtain analysis result, and according to this analysis result, upgrade the historical record of this promoted account.

Preferably, qualitative attribute includes but not limited to, below any one at least: 1) matter attribute; 2) amount attribute; 3) quality comprehensive attribute.Wherein, matter attribute includes but not limited to the ratio of conversion ratio (refer to client's inversion quantity (final order volume) and showing advertisement amount), the rate of growth of client's inversion quantity, conversion ratio (on year-on-year basis, chain rate etc.) etc.Amount attribute includes but not limited to the amount of representing, click-through rate (CTR) and rate of growth thereof etc.Quality comprehensive attribute, include but not limited to one or more matter attributes and the composite value of measuring attribute, as the ratio of the ratio of the ratio of inversion quantity and click volume, conversion ratio and click-through rate, conversion ratio and click volume (can be used for explaining the nonlinear relationship between conversion ratio and click volume, for example, when click volume surpasses certain threshold value, conversion ratio may have larger growth or be stable at higher level) etc.Those skilled in the art will be understood that above-mentioned qualitative attribute is only for giving an example, and other qualitative attributes existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.

Fig. 3 is the equipment schematic diagram according to one aspect of the invention, and the equipment for the quantity of operation of promoted account is analyzed is shown.Wherein, this equipment can be both the network equipment, can be also subscriber equipment.At this, the network equipment includes but not limited to network host, single network server, a plurality of webserver collection or the set of computers based on cloud computing; Subscriber equipment can be any one and connect by client or browser end and the network equipment, and the electronic product that can carry out man-machine interaction by modes such as keyboard, mouse, telepilot, touch pad or handwriting equipments with popularization user, such as computing machine, panel computer, mobile phone, PDA, palm PC PPC or IPTV etc.Those skilled in the art will be understood that the above-mentioned network equipment, subscriber equipment are only for giving an example; other network equipments existing or that may occur from now on, subscriber equipment are as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

For simplicity's sake, in follow-up statement, if without dated especially, we do not distinguish the network equipment and subscriber equipment, are all referred to as " equipment 1 ".

Particularly, equipment 1 comprises the first acquisition device 11, the second acquisition device 12 and analytical equipment 13.

The first acquisition device 11, for obtaining the base attribute of promoted account.Particularly, for promoting, user inputs by subscriber equipment the first acquisition device 11 or the promoted account of appointment, by read, call the communication mode of specific application programming interfaces (API) or other agreements in database, obtain the base attribute of this promoted account.For example, the application programming interfaces (API) that the first acquisition device 11 provides by calling the third party device of the base attribute of this promoted account of storage, to this third party device, send the request of the base attribute of obtaining this promoted account, and receive the base attribute of this promoted account that this third party device returns according to this request.Those skilled in the art also will be understood that the above-mentioned mode of obtaining the base attribute of promoted account is only for example; the mode of other existing or base attributes of obtaining promoted account that may occur is from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.At this, the source that obtains of the base attribute of this promoted account includes but not limited to the memory storage of equipment 1 own, management server, third-party server or other third party devices that can communicate by letter with equipment 1 of this promoted account.Those skilled in the art will be understood that the source that obtains of the base attribute of above-mentioned promoted account is only for example; the base attribute of other promoted accounts existing or that may occur from now on obtain source as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.At this, the base attribute of this promoted account includes but not limited to account factor (as quality of material, promote to arrange etc.), website factor (as access convenience, web site contents quality, navigation convenience etc.), account balance, popularization budget, pushes away a left side (can keyword show in left side), word amount, match pattern, material state etc.Those skilled in the art also will be understood that the base attribute of above-mentioned promoted account is only for giving an example; the base attribute of other promoted accounts existing or that may occur is from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Subsequently, the second acquisition device 12 obtains the qualitative attribute of promoted account.Particularly, for promoting, user inputs by subscriber equipment the second acquisition device 12 or the promoted account of appointment, by read, call the communication mode of specific application programming interfaces (API) or other agreements in database, obtain the qualitative attribute of this promoted account.For example, the application programming interfaces (API) that the second acquisition device 12 provides by calling the third party device of the qualitative attribute of this promoted account of storage, to this third party device, send the request of the qualitative attribute of obtaining this promoted account, and receive the qualitative attribute of this promoted account that this third party device returns according to this request.Those skilled in the art also will be understood that the above-mentioned mode of obtaining the qualitative attribute of promoted account is only for example; the mode of other existing or qualitative attributes of obtaining promoted account that may occur is from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.At this, those skilled in the art will be understood that equipment 1, for the qualitative attribute that source is equally applicable to obtain promoted account of obtaining of the base attribute of promoted account, therefore, for simplicity's sake, repeats no more, and with way of reference, is contained in this at this.In addition, the qualitative attribute of this promoted account includes but not limited to the composite value of conversion ratio, click volume or conversion ratio and click volume etc.Those skilled in the art also will be understood that the qualitative attribute of above-mentioned promoted account is only for giving an example; the qualitative attribute of other promoted accounts existing or that may occur is from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

It should be noted that, those skilled in the art will be understood that, the first acquisition device 11 and the second acquisition device 12 are not that strict order is carried out relation, can be the base attributes that the first acquisition device 11 first obtains this promoted account, and the second acquisition device 12 obtains the qualitative attribute of this promoted account again; Also can be the qualitative attribute that the second acquisition device 12 first obtains this promoted account, the first acquisition device 11 obtains the base attribute of this promoted account again; Can also be base attribute and the qualitative attribute that the first acquisition device 11 and the second acquisition device 12 obtain this promoted account simultaneously.At this, the first acquisition device 11 and the second acquisition device 12 are only example, and in practice, they can be two independently modules, also can be integrated in a module.For example equipment 1 with third party device mutual in, this integration module receives base attribute and the qualitative attribute of this promoted account in same request and response.For simplicity's sake, first obtain the base attribute of this promoted account with the first acquisition device 11, the qualitative attribute that the second acquisition device 12 obtains this promoted account is again described.

Then, analytical equipment 13, according to described qualitative attribute and described base attribute, carries out analyzing and processing, to obtain the analysis result corresponding with described promoted account.Particularly, the base attribute of this promoted account that 13 pairs of the first acquisition device 11 of analytical equipment obtain, and the qualitative attribute of second this promoted account of obtaining of acquisition device 12, carry out analyzing and processing, the for example vertical analysis of the historical record of the qualitative attribute based on the account and/or base attribute, based on of the same trade or combine with the horizontal analysis of the average popularization effectiveness in region or both, to obtain the analysis result corresponding to this promoted account.For example, suppose qualitative attribute that equipment 1 has obtained this promoted account be this week click volume be 10000 times (last week, click volume was 9000 times), this week conversion ratio be that 20%(conversion ratio last week is 40%), base attribute comprises that the access convenience of website is 60%, web site contents quality be 70% and the navigation convenience of website be 40%; Analytical equipment 13, by vertical analysis, can draw " although this promoted account click volume slightly rises, actual conversion ratio declines to a great extent, and influence factor may be website to be promoted, as the navigation convenience of website " this analysis result.At this, described horizontal analysis, can be based on of the same trade, with region or with the average popularization effectiveness of class keywords; Analytical equipment 13 can be by obtaining with the first acquisition device 11, the second acquisition device 12 relevant information that the base attribute of promoted account and the similar mode of qualitative attribute are obtained the needed average popularization effectiveness of horizontal analysis, for simplicity's sake, repeat no more, and be contained in by reference this at this.For example, what-if device 13 has obtained base attribute and the qualitative attribute of this promoted account from third party device, and average popularization effectiveness of the same trade, wherein, the qualitative attribute of this promoted account be this week the amount of representing be 10000 times (this week of the same trade, on average the amount of representing was 20000 times), base attribute comprises 5 of keywords (popularization keyword par of the same trade is 4), the exact matching pattern (of the same trade is broad match pattern) promoted; By horizontal analysis, can draw " amount of representing of this promoted account is significantly less than average level of the same trade, and influence factor may be to promote the match pattern of keyword " this analysis result.Those skilled in the art will be understood that above-mentioned analytical approach is only for giving an example, and other analytical approachs existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.

Preferably, the first acquisition device 11, the second acquisition device 12 and analytical equipment 13 are constant work.Particularly, the first acquisition device 11 obtains the base attribute of promoted account; The second acquisition device 12 obtains the qualitative attribute of promoted account; Analytical equipment 13, according to described qualitative attribute and described base attribute, carries out analyzing and processing, to obtain the analysis result corresponding with described promoted account.At this, it will be understood by those skilled in the art that " continuing " refer to the first acquisition device 11, the second acquisition device 12 and analytical equipment 13 respectively according to the mode of operation of setting or adjust in real time require to carry out promoted account base attribute, qualitative attribute obtain the acquisition with analysis result, until this popularization user stops carrying out associative operation by subscriber equipment in a long time.

More preferably, analytical equipment 13 is also according to described qualitative attribute, to the processing of classifying of described base attribute, to obtain the base attribute corresponding with described qualitative attribute; According to described qualitative attribute and the described base attribute corresponding with qualitative attribute, carry out analyzing and processing, to obtain the analysis result corresponding with described promoted account.Particularly, the qualitative attribute of this promoted account that analytical equipment 13 obtains according to the second acquisition device 12, the processing of classifying of the base attribute of this promoted account that the first acquisition device 11 is obtained, such as classifying because of (referring to affect the base attribute of click volume equivalent factor in qualitative factor) because of (referring to affect the base attribute of the quality factors such as conversion ratio in qualitative factor) or amount according to matter, to obtain the base attribute corresponding with this qualitative attribute; Then, according to this qualitative attribute and the base attribute corresponding with this qualitative attribute obtaining after classification, carry out analyzing and processing, the for example vertical analysis of the historical record of the qualitative attribute based on the account and/or base attribute, based on of the same trade or combine with the horizontal analysis of the popularization effectiveness in region or both, to obtain the analysis result corresponding with this promoted account.For example, the qualitative attribute of supposing this promoted account that the second acquisition device 12 has obtained is click volume, 13 of analytical equipments can be classified because of the base attribute of this promoted account that the first acquisition device 11 is obtained according to amount, as remaining sum, budget, push away a left side (can keyword show in left side), word amount, match pattern, material state etc.; And then, analytical equipment 13 according to click volume and relevant amount thereof because of, analyze, the for example vertical analysis of the historical record of the qualitative attribute based on the account and/or base attribute, based on of the same trade or combine with the horizontal analysis of the popularization effectiveness in region or both, to obtain the analysis result corresponding with this promoted account.For example, suppose qualitative attribute that the second acquisition device 12 has obtained this promoted account be this week the amount of representing be 10000 times (this week of the same trade, on average the amount of representing was 20000 times), the base attribute that the first acquisition device 11 has obtained comprises that the access convenience of promoting 5 of keywords (popularization keyword par of the same trade is 4), exact matching pattern (of the same trade is broad match pattern), website is that the access convenience of the website of the 60%(same industry is 50%); Analytical equipment 13 is classified according to the base attribute of measuring this promoted account because the first acquisition device 11 is obtained, and the amount of obtaining is promoted keyword and match pattern because comprising; And then, to the qualitative attribute of the account and amount because of carrying out horizontal analysis, can draw " amount of representing of this promoted account is significantly less than average level of the same trade, influence factor may be popularization keyword match pattern " this analysis result.Those skilled in the art will be understood that above-mentioned sorting technique and analytical approach are only for giving an example; other sorting techniques existing or that may occur from now on or analytical approach are as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.At this, the matter in the base attribute of promoted account is because including but not limited to account factor (as quality of material, promote to arrange etc.), website factor (as access convenience, web site contents quality, navigation convenience etc.); Amount is because including but not limited to remaining sum, budget, push away a left side (can keyword show in left side), word amount, match pattern, material state etc.Those skilled in the art will be understood that above-mentioned matter because of and amount because of only for for example, other matter existing or that may occur from now on because of or measure because of as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

(with reference to Fig. 3) in a preferred embodiment, equipment 1 also comprises the first generator (not shown), the first generator offers first user equipment by described analysis result.Particularly, the analysis result corresponding to this promoted account that the first generator obtains analytical equipment 13, offers first user equipment.The first generator provides the mode of analysis result to first user equipment, include but not limited to: analysis result is pushed to popularization user and login the first user equipment that its promoted account is used; Or utilize page technology, as JSP, ASP, PHP technology, analysis result is write to one or more webpages, and the URL of related web page is pushed to and promotes user and login the first user equipment that its promoted account is used; Or utilize page technology, as JSP, ASP, PHP technology, analysis result is write to one or more webpages, and the URL of partial analysis result and related web page is pushed to and promotes user and login the first user equipment that its promoted account is used.Wherein, for latter two, push mode, promote user and understand analysis result, the corresponding webpage of URL that can provide by the direct access means 1 of its first user equipment as need.Those skilled in the art will be understood that above-mentioned several page technology is only for giving an example, and other page technology existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.Equally, those skilled in the art will be understood that above-mentioned several presentation mode is only for giving an example, and other presentation modes existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.At this, the form of expression of analysis result includes but not limited to, word, figure (such as curve, histogram, cake chart etc.), voice or its combination.Those skilled in the art will be understood that the above-mentioned form of expression is only for giving an example, and other forms of expression existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.

Fig. 4 is equipment schematic diagram in accordance with a preferred embodiment of the present invention, and the equipment for the quantity of operation of promoted account is analyzed is shown.Equipment 1 comprises the first acquisition device 11 ', the second acquisition device 12 ', analytical equipment 13 ', optimization device 15 ', actuating unit 16 ', the second generator 17 ' and the first updating device 18 '.Wherein, the first acquisition device 11 ', the second acquisition device 12 ' and analytical equipment 13 ' shown in Fig. 4 are with identical with reference to the content of described the first acquisition device 11 of Fig. 3, the second acquisition device 12 and analytical equipment 13 above, for simplicity's sake, with way of reference, be contained in this, and do not repeat.

Particularly, optimization device 15 ', according to described analysis result, obtains one or more described base attributes of optimizing potentiality that have; According to described one or more at least one that have in the base attribute of optimizing potentiality, generate the Optimizing Suggestions corresponding with described promoted account.More specifically, the analysis result that optimization device 15 ' obtains according to analytical equipment 13 ', obtains one or more base attributes this promoted account, that have optimization potentiality, for example, be obviously weaker than the base attribute of corresponding historical record or average level of the same trade; Subsequently, according to this (a bit), there is the base attribute of optimizing potentiality, for example, contrast the historical record corresponding with it or average level of the same trade or by query optimization proposed database, generate the Optimizing Suggestions corresponding with this promoted account.For example, connect precedent, the analysis result of this promoted account that analytical equipment 13 ' obtains is " although this promoted account click volume slightly rises, actual conversion ratio declines to a great extent, and influence factor may be website to be promoted, as the navigation convenience of website "; Historical record or the level of the same trade of the navigation convenience of optimization device 15 ' contrast website, as 85%, the navigation convenience that can determine the website of this promoted account has optimization potentiality, and query optimization proposed database accordingly, provide one or more Optimizing Suggestions of the navigation convenience that promotes website, as increase overall navigation, Local Navigation or assisting navigation, or clear up web site contents with the relation linking and upgrade index etc.Those skilled in the art will be understood that the above-mentioned technology that has the base attribute of optimization potentiality and generate Optimizing Suggestions of obtaining is only for example; other existing or obtaining of may occurring from now on have the technology optimizing the base attribute of potentiality or generate Optimizing Suggestions as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Preferably, equipment 1 also comprises actuating unit 16 ', according to Optimizing Mode, carries out described Optimizing Suggestions.Particularly, the different Optimizing Mode that actuating unit 16 ' arranges according to systemic presupposition, user's selection or system self-adaption, correspondingly carry out the Optimizing Suggestions that optimization device 15 ' generates, to improve the base attribute of this promoted account, thereby promote the qualitative attribute of this promoted account.For example, suppose that current Optimizing Mode is for automatically performing, actuating unit 16 ' will automatically perform the Optimizing Suggestions that optimization device 15 ' generates; Suppose that this Optimizing Suggestions is for activating a certain keyword and/or intention, or change match pattern, actuating unit 16 ' changes the current state of this keyword and/or intention automatically, it is come into force, or the match pattern of expectation is write to corresponding register or other storage spaces, to upgrade match pattern.And for example, suppose that Optimizing Mode is for manually carrying out, optimization device 15 ' generates after Optimizing Suggestions, and this Optimizing Suggestions is offered and promotes user, by promoting user, selects operating part or whole Optimizing Suggestions; If Optimizing Suggestions is change match pattern, for example match pattern is changed to " broad match pattern " from " exact matching pattern ", actuating unit 16 ' writes corresponding register or other storage spaces by " broad match pattern ", original to upgrade " exact matching pattern "; For another example Optimizing Suggestions, for change promoting region, for example changes to " East China " by promoting region from " Jiangxi ", and actuating unit 16 ' writes " East China " corresponding register or other storage spaces, original to upgrade " Jiangxi ".At this, promote user and can select one by one to carry out these Optimizing Suggestions, also can entirely select these Optimizing Suggestions, carry out batch and carry out, can also click " key is carried out " button, then actuating unit 16 ' is carried out whole Optimizing Suggestions.Those skilled in the art will be understood that the technology of above-mentioned execution Optimizing Suggestions is only for giving an example; the technology of other execution Optimizing Suggestions existing or that may occur is from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

More preferably, Optimizing Mode includes but not limited to, following any one: 1) automatically perform; 2) manually carry out; 3) order is carried out; 4) select to carry out.Wherein, automatically perform and be included in after optimization device 15 ' generation Optimizing Suggestions, actuating unit 16 ' automatically performs this Optimizing Suggestions, for example, at Optimizing Suggestions, have when a plurality of, actuating unit 16 ' can be carried out these Optimizing Suggestions one by one, also can carry out in batches these Optimizing Suggestions; While having a plurality of option in an Optimizing Suggestions, according to the priority of these options, select the option that its medium priority is the highest to carry out.Manually carry out and comprise that optimization device 15 ' is after generating Optimizing Suggestions, by Optimizing Suggestions, provide this popularization user, by promoting user, select to carry out which Optimizing Suggestions, which kind of and according to sequentially carry out, for example promote user and can select to carry out one by one Optimizing Suggestions, can select operating part Optimizing Suggestions, can also select first to carry out which Optimizing Suggestions, which Optimizing Suggestions of rear execution.Order is carried out and is comprised that actuating unit 16 ' is according to the genesis sequence of Optimizing Suggestions, carries out Optimizing Suggestions, and actuating unit 16 ' is according to the order of promoting the Optimizing Suggestions of user's selection, carries out Optimizing Suggestions.Select execution to comprise that actuating unit 16 ' is according to pre-conditioned, select operating part Optimizing Suggestions, and actuating unit 16 ' is according to the selection of promoting user, carries out Optimizing Suggestions.Those skilled in the art will be understood that above-mentioned Optimizing Mode is only for giving an example, and other Optimizing Modes existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.

Preferably, equipment 1 also comprises the second generator 17 ', and the relevant execution information of the operation of described execution Optimizing Suggestions is offered to the second subscriber equipment.Particularly, the second generator 17 ', by the relevant execution information of the performed Optimizing Suggestions of actuating unit 16 ', such as by page technology such as JSP, ASP, offers the second subscriber equipment.The second generator 17 ' provides the mode of relevant execution information to the second subscriber equipment, include but not limited to: the relevant information pushing of carrying out is logined to the second subscriber equipment that its promoted account is used to promoting user; Or utilize page technology, as JSP, ASP, PHP technology, the execution information of being correlated with writes one or more webpages, and the URL of related web page is pushed to and promotes user and login the second subscriber equipment that its promoted account is used; Or utilize page technology, as JSP, ASP, PHP technology, the execution information of being correlated with writes one or more webpages, and the URL of the relevant execution information of part and related web page is pushed to and promotes user and login the second subscriber equipment that its promoted account is used.Wherein, for latter two, push mode, promote user as needed decorrelation that information, the corresponding webpage of URL that can provide by the direct access means 1 of its second subscriber equipment are provided.Those skilled in the art will be understood that above-mentioned several page technology is only for giving an example, and other page technology existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.Equally, those skilled in the art will be understood that above-mentioned several presentation mode is only for giving an example, and other presentation modes existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.At this, relevant execution information includes but not limited to carry out interface (as in supplementing with money, keyword comes into force in), execution result (as keyword pushes away a left side, match pattern is " broad match "), implementation prompting (as after keyword comes into force, whether push away a left side, this push away left arrange free), the user interactions (as complete in this Optimizing Suggestions executed, whether to start to carry out the next item down) in implementation.Those skilled in the art will be understood that above-mentioned relevant execution information is only for giving an example, and other relevant execution information existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.

Those skilled in the art will be understood that above-mentioned the first generator and the second generator are only example, and in practice, they can be two independently modules, also can be integrated in a module.

More preferably, equipment 1 also comprises the first updating device 18 ', according to the operation of described execution Optimizing Suggestions, upgrades described base attribute and described qualitative attribute, and further analyzing and processing, to obtain the analysis result corresponding with described promoted account.Particularly, the first updating device 18 ' is according to the operation of the execution Optimizing Suggestions of actuating unit 16 ' or the second generator 17 ', for example, according to the execution result of this Optimizing Suggestions or again obtain base attribute and/or the qualitative attribute of this promoted account, upgrade base attribute and the qualitative attribute of the promoted account of this operation effect, and base attribute and qualitative attribute after upgrading according to this, further carry out analyzing and processing, obtain the analysis result corresponding with this promoted account.For example, suppose that actuating unit 16 ' carried out Optimizing Suggestions and " activated a certain keyword and/or intention ", so, the first updating device 18 ' can be according to the execution result of this Optimizing Suggestions, for example the state of " a certain keyword and/or intention " becomes " effectively ", upgrade the base attribute of this promoted account, and again obtain the qualitative attribute of this promoted account, to upgrade in time, be optimized, according to this, optimize base attribute and the qualitative attribute after upgrading again, again carry out analyzing and processing, obtain analysis result, as " by this optimization process, click volume is existing significantly to be promoted " or " although through this optimization process, click volume does not have change yet ", to feed back promoting user, and guide it further to optimize this promoted account.For another example, actuating unit 16 ' is carried out after Optimizing Suggestions " raising budget " and " change the popularization time and promote region ", the corresponding base attribute of this promoted account (budget, popularization arrange) and qualitative attribute (click volume and conversion ratio) are optimized, base attribute and qualitative attribute after the first updating device 18 ' is optimized according to this, again carry out analyzing and processing, obtaining analysis result---quality of material is lower, promotes user and can further optimize this promoted account for this analysis result.Those skilled in the art will be understood that the mode of above-mentioned renewal base attribute and qualitative attribute is only for giving an example; the mode of other renewal base attributes existing or that may occur from now on or qualitative attribute is as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

(with reference to Fig. 3) in a preferred embodiment, analytical equipment 13 is also according to described qualitative attribute and described base attribute, and in conjunction with the historical record of described promoted account, carries out analyzing and processing, to obtain the analysis result corresponding with described promoted account.Particularly, the base attribute of this promoted account that 13 pairs of the first acquisition device 11 of analytical equipment obtain, and the qualitative attribute of second this promoted account of obtaining of acquisition device 12, and in conjunction with the historical record of described promoted account, carry out analyzing and processing, the for example vertical analysis of the historical record of the qualitative attribute based on the account and/or base attribute, to obtain the analysis result corresponding to this promoted account.For example, suppose qualitative attribute that the second acquisition device 12 has obtained this promoted account be this week click volume be 10000 times (last week, click volume was 9000 times), this week conversion ratio be that 20%(conversion ratio last week is 40%), the base attribute that the first acquisition device 11 obtains comprises that the access convenience of website is 60%, web site contents quality be 70% and the navigation convenience of website be 40%; Analytical equipment 13 carries out vertical analysis by the historical record in conjunction with this promoted account, can draw " although this promoted account click volume slightly rises; actual conversion ratio declines to a great extent, and influence factor may be website to be promoted, as the navigation convenience of website " this analysis result.For another example, the qualitative attribute of this promoted account that the second acquisition device 12 obtains is current season click volume 120000 times, in the historical record of this promoted account, preceding quarter click volume is 150000, each factor of analyzing influence click volume one by one, show that analysis result is material situation variation, keyword " fresh flower " preceding quarter is the state of coming into force, and current season is the state that do not come into force.Those skilled in the art will be understood that above-mentioned analytical approach is only for giving an example, and other analytical approachs existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.At this, the historical record of promoted account includes but not limited to the historical record of base attribute and/or the qualitative attribute of this promoted account, the historical record of the popularization effectiveness of the keyword that also can comprise the industry under this promoted account, present region, uses.Those skilled in the art will be understood that the historical record of above-mentioned promoted account is only for giving an example; the historical record of other promoted accounts existing or that may occur is from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Preferably, equipment 1 also comprises the second updating device (not shown), according to described analysis result, sets up or upgrade the historical record of described promoted account.Particularly, the analysis result that the second updating device obtains according to analytical equipment 13, sets up the historical record of this promoted account, and along with the historical record of this promoted account is upgraded in the variation of analysis result.Contribute to like this to improve the analysis efficiency of the quantity of operation of 13 pairs of promoted accounts of analytical equipment, and needn't from the original base attribute of this promoted account, extract needed historical record at every turn.For example, analytical equipment 13, according to the qualitative attribute in the initial information of promoted account and base attribute (now can think that the historical record of promoted account is blank), carries out analyzing and processing, obtains analysis result, and sets up accordingly the historical record of this promoted account; After this, in conjunction with the historical record of this promoted account, the qualitative attribute of this promoted account and base attribute are carried out to analyzing and processing, obtain analysis result, and according to this analysis result, upgrade the historical record of this promoted account.

Those skilled in the art will be understood that above-mentioned the first updating device and the second updating device are only example, and in practice, they can be two independently modules, also can be integrated in a module.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and in the situation that not deviating from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, is therefore intended to be included in the present invention dropping on the implication that is equal to important document of claim and all changes in scope.Any Reference numeral in claim should be considered as limiting related claim.In addition, obviously other unit or step do not got rid of in " comprising " word, and odd number is not got rid of plural number.A plurality of unit of stating in system claim or device also can be realized by software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.

Claims

1. the method for the quantity of operation of promoted account is analyzed, the method comprises the following steps:

A obtains the base attribute of this promoted account;

B obtains the qualitative attribute of this promoted account, and wherein, described qualitative attribute comprises conversion ratio, click volume or both combinations;

C is according to described qualitative attribute and described base attribute, the vertical analysis of the historical record based on described qualitative attribute and/or described base attribute, based on of the same trade, with region or with horizontal analysis or the combination based on described vertical analysis and described horizontal analysis of the average popularization effectiveness of class keywords, carry out analyzing and processing, to obtain the analysis result corresponding with described promoted account.

2. method according to claim 1, wherein, described step c also comprises:

-according to described qualitative attribute, to the processing of classifying of described base attribute, to obtain the base attribute corresponding with described qualitative attribute;

-according to described qualitative attribute and the described base attribute corresponding with qualitative attribute, carry out analyzing and processing, to obtain the analysis result corresponding with described promoted account.

3. method according to claim 1 and 2, wherein, the method also comprises:

D offers first user equipment by described analysis result.

4. method according to claim 1, wherein, the method also comprises step e:

-according to described analysis result, obtain one or more described base attributes of optimizing potentiality that have;

-according to described one or more at least one that have in the base attribute of optimizing potentiality, generate the Optimizing Suggestions corresponding with described promoted account.

5. method according to claim 4, wherein, the method also comprises:

F, according to Optimizing Mode, carries out described Optimizing Suggestions.

6. method according to claim 5, wherein, described Optimizing Mode comprises following any one:

-automatically perform;

-manually carry out;

-order is carried out;

-select to carry out.

7. according to the method described in claim 5 or 6, wherein, the method also comprises:

G offers the second subscriber equipment by the relevant execution information of the operation of described execution Optimizing Suggestions.

8. according to the method described in claim 5 or 6, wherein, the method also comprises:

H, according to the operation of described execution Optimizing Suggestions, upgrades described base attribute and described qualitative attribute, jumps to step c.

9. method according to claim 1, wherein, the method also comprises:

I, according to described analysis result, sets up or upgrades the historical record of described promoted account.

10. method according to claim 1, wherein, described qualitative attribute comprises following at least any one:

-matter attribute;

-amount attribute;

-quality comprehensive attribute.

11. 1 kinds of equipment for the quantity of operation of promoted account is analyzed, this equipment comprises:

The second acquisition device, for obtaining the qualitative attribute of this promoted account, wherein, described qualitative attribute comprises conversion ratio, click volume or both combinations;

Analytical equipment, be used for according to described qualitative attribute and described base attribute, the vertical analysis of the historical record based on described qualitative attribute and/or described base attribute, based on of the same trade, with region or with horizontal analysis or the combination based on described vertical analysis and described horizontal analysis of the average popularization effectiveness of class keywords, carry out analyzing and processing, to obtain the analysis result corresponding with described promoted account.

12. equipment according to claim 11, wherein, described analytical equipment also for:

13. according to the equipment described in claim 11 or 12, and wherein, this equipment also comprises:

The first generator, for offering first user equipment by described analysis result.

14. equipment according to claim 11, wherein, this equipment also comprises optimization device, described optimization device is used for:

15. equipment according to claim 14, wherein, this equipment also comprises:

Actuating unit, for according to Optimizing Mode, carries out described Optimizing Suggestions.

16. equipment according to claim 15, wherein, described Optimizing Mode comprises following any one:

-automatically perform;

-manually carry out;

-order is carried out;

-select to carry out.

17. according to the equipment described in claim 15 or 16, and wherein, this equipment also comprises:

The second generator, for offering the second subscriber equipment by the relevant execution information of the operation of described execution Optimizing Suggestions.

18. according to the equipment described in claim 15 or 16, and wherein, this equipment also comprises:

The first updating device, for according to the operation of described execution Optimizing Suggestions, upgrades described base attribute and described qualitative attribute, and further analyzing and processing, to obtain the analysis result corresponding with described promoted account.

19. equipment according to claim 11, wherein, this equipment also comprises:

The second updating device, for according to described analysis result, sets up or upgrades the historical record of described promoted account.

20. equipment according to claim 11, wherein, described qualitative attribute comprises following at least any one:

-matter attribute;

-amount attribute;

-quality comprehensive attribute.