CN102378049A

CN102378049A - Intelligent network television playing platform

Info

Publication number: CN102378049A
Application number: CN2010102593709A
Authority: CN
Inventors: 邹纯平; 郑明义
Original assignee: Taiwan Secom Co ltd
Current assignee: Taiwan Secom Co ltd
Priority date: 2010-08-19
Filing date: 2010-08-19
Publication date: 2012-03-14

Abstract

An intelligent network television playback platform is used to transmit a network television service content to a television set, comprising a server host and a client host. The server host is used to provide background, layout, theme and network television service content. The client host obtains the background, layout, theme and network television service content from the server host, and enables the television set to display the background, layout, theme and network television service content, wherein the client host provides a layout setting option to transmit the user's selection to the server host, so as to return the background, layout and theme selected by the user.

Description

The intelligent TV network playing platform

Technical field

The present invention is relevant with Web TV, particularly about a kind of intelligent TV network playing platform that can be decided in its sole discretion background, space of a whole page configuration, theme by the user.

Background technology

Existing Web TV is by the dealer of system fixing interface menu to be provided, in be built in STB, operate for the user.Except the dealer of system sees through online updating mechanism, and STB is upgraded outside the interface menu that it provided, the background of interface menu, the space of a whole page, subject information or the like all immobilize, and can only determine whether change by the dealer of system.Yet such interface menu may not be certain to meet each rating family, causes video program Chang Wufa to be clicked broadcast by real interested rating family, makes its economic benefit of performance that it can't be real.And the advertisement that sees through the Web TV broadcast also faces similar problem.

Existing television advertising pattern, the advertizer must analyze the characteristic of its consumption group, and prediction needs the period and the channel of broadcast.For the rating family that televiews; Because it is uncontrollable to its demands of individuals classification, unidirectional broadcast, rating time length especially that the time that advertisement occurs is not timing, advertisement; Therefore the rating family can't be selected time spot and the content that will see voluntarily, in case miss when then do not certainly lead to the expectation of broadcasting again after the advertisement for advertisement.For advertisement benefit, the advertizer can only see through afterwards indirect data such as questionnaire, market reaction and assess.For the Web TV of video on demand, the broadcasting time that video program is unfixing, but the advertizer still can insert advertising segment to the characteristic of video program in video program, or on the menu interface of Web TV, add the advertisement field.The mode of this kind advertisement need not predicted period of broadcast, only needs to analyze the pairing consumption of each a video program group and gets final product.Yet for advertisement benefit, the advertizer also can only see through afterwards indirect data such as questionnaire, market reaction and assess.

Summary of the invention

In view of the above problems, the present invention proposes a kind of intelligent TV network playing platform, is available for users to decide in its sole discretion background, space of a whole page configuration, theme, to meet its demand.

For reaching above-mentioned purpose, the present invention proposes a kind of intelligent TV network playing platform, in order to transmit Web TV service content to a television set, comprises a server-side main frame and a client host.This server-side main frame is in order to provide background, space of a whole page configuration, theme and Web TV service content; And client host; Obtain background, space of a whole page configuration, theme and Web TV service content by this server-side main frame; And make this television set display background, space of a whole page configuration, theme and Web TV service content; Wherein this client host provides a space of a whole page to set option, with the selection that transmits the user to this server-side main frame, with the selected background of passback user, space of a whole page configuration, theme.

Intelligent TV network playing platform of the present invention, possessing the general networking TV provides outside the characteristic of video on demand, and the user can see through the interface menu of Web interface, defines space of a whole page configuration and theme voluntarily, obtains optimal content.And the characteristic of video on demand also helps user's decision and watches time length or repeat to watch the number of times of content.

Description of drawings

Fig. 1 is the Organization Chart of the embodiment of the invention.

Fig. 2 is in the embodiment of the invention, the Organization Chart of client host.

Fig. 3 is the use sketch map of the embodiment of the invention.

The primary clustering symbol description

100 client hosts

110 control modules

120 audio-visual output interfaces

130 remote control receiver modules

140 communication modules

200 server-side main frames

210 server admin unit

220 video process unit

230 data are prospected the unit

240 muster counting units

250 information feedback unit

300 television sets

400 remote controllers

Embodiment

See also Fig. 1 and shown in Figure 2, be a kind of intelligent TV network playing platform that the embodiment of the invention disclosed, comprise a client host 100 and a server-side main frame 200.The user sees through 100 pairs of server-side main frames 200 of a client host and sends request, obtains the Web TV service content.

Consult shown in Figure 1ly, client host 100 comprises the audio-visual output interface of a control module 110, one 120, a remote control receiver module 130 and a communication module 140 at least.

As shown in Figure 1, control module 110 be a system single chip controller (System-On-Chip Controller, SoC), in order to executive system routine and deal with data.

Like Fig. 1 and shown in Figure 2, audio-visual output interface 120 is electrically connected on control module 110.Control module 110 provides an interface menu, sees through audio-visual output interface 120 and exports a television set 300 to, on television set 300, shows this interface menu.The specification of audio-visual output interface 120 is the video signal input specification terminal specifications that cooperate television set 300, comprises RF terminal port, AV terminal port, S terminal port or HDMI terminal port.

Like Fig. 1 and shown in Figure 2, remote control receiver module 130 is electrically connected on control module 110, in order to receive the controlling signal that a remote controller 400 sends, is shown in the interface menu on the television set 300 for user's operation.Remote control receiver module 130 is to adopt IR radio frequency, RF radio frequency or bluetooth communication agreement, and remote controller 400 is that the corresponding controlling signal of emission is for 130 receptions of remote control receiver module.Have a plurality of buttons on the remote controller 400, respectively corresponding different control commands.But user's remote controller 400 makes remote controller 400 emission control signal to remote control receiver modules 130, produces corresponding control command control client host 100, chooses or carry out the interface menu that is shown in television set 300.

Communication module 140 is electrically connected on control module 110, makes control module 110 connect telecommunication network.The control module 110 of client host 100 is utilized communication module 140, sees through telecommunication network and server-side main frame 200 and sets up the data flow binding, uses making client host 100 obtain the Web TV service content that server-side main frame 200 provides.Telecommunication network can be wired connections such as optical cable, general twisted-pair feeder ADSL, also can be wireless connections such as GPRS or 3G.

Consult Fig. 1 and shown in Figure 2 again, server-side main frame 200 comprises a server admin unit 210, a video process unit 220, data and prospects unit 230, a muster counting unit 240 and an information feedback unit 250.

Server admin unit 210 is in order to handle the message that exchanges with client host 100; With the Web TV service content of confirming that client host 100 requires; And storage various interface menu is set the space of a whole page, muster record, feedback theme etc.; The said setting space of a whole page more comprises background, space of a whole page configuration and the theme that is appeared on television set 300 screens, and space of a whole page deploy content comprises literal, picture or the film configuration kenel in a display frame.

Video process unit 220 is in order to store and management each item Web TV service content.

See through the Web TV service content that server admin unit 210 confirms that client host 100 requires, video process unit 220 can be found out the Web TV service content that client host 100 requires, for external transmission.

Muster counting unit 240 is in order to the number of times of statistics user's muster advertisement or notice information.

Data are prospected the number of times of unit 230 according to muster advertisement or notice information, carry out data and prospect and analyze, with the most suitable advertisement that provides of decision or notice information.

Information feedback unit 250 makes the server admin unit 210 of server-side main frame 200 and the control module 110 of this client host 100 set up communication link in order to connect this telecommunication network.

Consult Fig. 1, Fig. 2 and shown in Figure 3; The intelligent TV network playing platform is that the user by client host 100 starts client host 100; The control module 130 of client host 100 sees through communication module 110, telecommunication network and information feedback unit 250, is obtained the interface menu of a Web interface by server admin unit 210.And control module 110 is this interface menu, sees through audio-visual output interface 120 outputs, and being presented in television set 300, and the user can see through a remote controller 400 as input interface, to operate this interface menu.

Like Fig. 1 and shown in Figure 3, in start-up course, the user can see through remote controller 400 operations; Instruction is chosen in input, sets in the option at the space of a whole page, chooses background, space of a whole page configuration and theme; The control module 110 of client host 100 can be with aforesaid selection; See through communication module 110, telecommunication network and information feedback unit 250, be sent to server admin unit 210, server unit can be sent to the selection of background, space of a whole page configuration and theme video process unit 220 and store.Simultaneously, when server admin unit 210 confirm that client hosts 100 send choose the request of background, space of a whole page configuration and theme the time, then, be sent to video process unit 220 again with the request of background, space of a whole page configuration and theme.

Then video process unit 220 is found out its stored background, space of a whole page configuration and theme, just can see through server admin unit 210, information feedback unit 250, telecommunication network and communication module, is sent to the control module 110 of client host 100.Control module 110 receives background, space of a whole page configuration and the theme that video process unit 220 provides; Be corresponding display signal with further changing it; See through audio-visual output interface 120 and be sent to television set 300; Change the space of a whole page and heading message that television set 300 is shown, but so the rating family selective system dealer of the client host diversified background, the space of a whole page that are provided appear in television set 300.

The all given client identifying information of each client host; According to this identifying information; Server admin unit 210 can be analyzed advertisement or bulletin content that should identifying information; And loading aforesaid advertisement or bulletin content by video process unit 220, advertisement or bulletin content that appointment is sent with charge free send this client host to, so that advertisement or bulletin content are obtained in special object or rating family.

Likewise, aforesaid advertisement or bulletin content are to see through telecommunication network and communication module, are sent to the control module 110 of client host 100.Control module sees through audio-visual output interface 120 again makes it be shown in television set 300.The user sees through remote controller and selects after the muster, and the muster of each advertisement or notice information is back to muster counting unit 240, with the number of times of statistics rating family muster advertisement and bulletin content.

At last, the number of times of muster advertisement of rating family and bulletin content is sent to data and prospects unit 230, carries out data and prospects and analyze, with the most suitable advertisement that provides of decision or notice information.

Intelligent TV network playing platform of the present invention; Possessing the general networking TV provides outside the characteristic of video on demand; The user can see through the interface menu of the Web interface that server admin unit 210 provides, and defines space of a whole page configuration and theme voluntarily, obtains optimal content.And the characteristic of video on demand also helps user's decision and watches time length or repeat to watch the number of times of content.

For the Web TV ISP, its advertisement and notice information can be added up by the number of times of muster effectively, to analyze to period, number of times, area.Simultaneously, the Web TV ISP is according to the client identifying information, with the client classification, plays different contents can be directed against different regions/rating family, even initiatively is directed against the rating family and likes exclusive particular advertisement content is provided, to promote its business efficiency.As far as the ad. craft; System can provide data to prospect data, for example advertisement by the total degree of muster, advertisement different period muster number of times, advertisement in different regions muster number of times etc., therefore for the advertizer; Can promote its advertisement benefit, avoid unnecessary waste.

Claims

1. An intelligent Internet TV broadcasting platform, characterized in that, for transmitting an Internet TV service content to a TV set, comprising:

a server host for providing background, layout, theme and content of IPTV services; and

A client host, which obtains the background, layout, theme and Internet TV service content from the server host, and makes the TV display the background, layout, theme and Internet TV service content, wherein the client host provides a layout setting Select options to send the user's choice to the server host to return the background, layout, and theme selected by the user.

2. The intelligent network TV playing platform as claimed in claim 1, characterized in that: the client host includes:

A control module for executing system programs and processing data;

An audio-visual output interface, electrically connected to the control module, and the control module provides background, layout, and theme, which are output to the TV through the audio-visual output interface;

A remote control receiving module, electrically connected to the control module, for receiving a control signal to operate the background, layout and theme displayed on the TV;

A communication module, electrically connected to the control module, so that the control module is connected to the communication network to establish a data flow connection with the server host, and the control module obtains the background, layout, and theme from the server host through the communication module; and

A remote controller is used to send out the control signal to operate the background, layout and theme.

3. The intelligent network TV playing platform as claimed in claim 2, wherein the control module is a system-on-a-chip controller.

4. The intelligent network TV playback platform as claimed in claim 2, wherein the specification of the audio-video output interface includes RF terminal port, AV terminal port, S-video terminal port or HDMI terminal port.

5. The intelligent network TV broadcasting platform as claimed in claim 2, characterized in that: the remote control receiving module adopts IR radio frequency, RF radio frequency, or Bluetooth communication protocol, and the remote control transmits corresponding control signals for the remote control The receiving module receives.

6. The intelligent network TV playing platform as claimed in claim 1, characterized in that: the server host includes:

A server management unit, used to process the message exchanged with the client host, to confirm the content of the Internet TV service requested by the client host, and store the interface menu setting layout including background, layout, theme, click record, feedback theme;

An audio-visual processing unit, used to store and manage various Internet TV service contents, through the server management unit to confirm the Internet TV service content requested by the client host, and the audio-visual processing unit finds out the Internet TV service requested by the client host content for external transmission;

One-click counting unit, used to count the number of times users click on advertisements and announcements;

A data mining unit, which conducts data mining and analysis based on the number of clicks on advertisements and announcements to determine the most suitable advertisements or announcements; and

An information feedback unit is used to enable the server management unit to establish a communication link with the client host.

7. The intelligent network TV broadcasting platform as claimed in claim 1, wherein the layout content includes a configuration type of text, pictures or videos on a display screen.

8. The intelligent network TV broadcasting platform as claimed in claim 1, wherein: the client host is given a client identification information, and according to the identification information, the server host analyzes the advertisement or advertisement corresponding to the identification information. The advertisement content is loaded, and the aforementioned advertisement or announcement content is loaded, and the designated advertisement or announcement content is sent to the client host.