CN102143439A - System and method for delivering personalized information - Google Patents
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- CN102143439A CN102143439A CN 201010120146 CN201010120146A CN102143439A CN 102143439 A CN102143439 A CN 102143439A CN 201010120146 CN201010120146 CN 201010120146 CN 201010120146 A CN201010120146 A CN 201010120146A CN 102143439 A CN102143439 A CN 102143439A
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Abstract
The invention provides a system for delivering personalized information. The system comprises a user terminal, a communication network, a personalized information delivery server, a user information database server and a personalized information database server, wherein the user terminal and the communication network, and the personalized information delivery server and the communication network are in communication connection; the personalized information delivery server and the personalized information database server, and the personalized information delivery server and the user information database server are in communication connection; and the personalized information delivery server acquires the personalized information which is matched with user information stored in the user information database server and/or related to the content of a user communication message among the user terminals from the personalized information database server, and delivers the personalized information to the user terminal.
Description
Technical field
The present invention relates to a kind of information delivery system and method, more specifically, relate to a kind of system and method from communication network to user terminal that send customized information by.
Background technology
Present network communicating system possesses the ability of transmitting the various forms of telex network message that comprise word message, Multimedia Message between user terminal.In mobile communication network, can send " note " or " multimedia message " between user terminal that is the mobile phone mutually; In computer network, can send Word message or multimedia messages between the chat software terminal.But the message transfer system on these instant message networks of prior art all can not embed additional information in the telex network message.
The e-mail system of prior art is a kind of non-immediate news systems, the additional information of for example advertisement can be embedded in the email message of user's transmission, still, can't optionally embed additional information according to user's preference.
At present also can be according to user's preference with additional customized information without any system, for example at the information of advertisement of user and so on, by embedding in the telex network message or above-mentioned customized information being delivered to user terminal with mode that the telex network message that receives shows simultaneously; More can not feed back the preference of above-mentioned customized information and adjust the above-mentioned customized information that is delivered to user terminal, so that described customized information and user preference more and more mate according to the user; Say nothing of according between the user at that time the message content of communication select the customized information of being correlated with required at that time with the user that coincide.
Summary of the invention
The purpose of this invention is to provide a kind of customized information delivery system and method and solve above-mentioned one or more problem.
The invention provides a kind of customized information delivery system, comprise user terminal; Communication network; The customized information delivery server; The user profile database server; And personalized information data storehouse server, all have between described user terminal and the described communication network and between described ' customized information delivery server ' and the described communication network and communicate to connect, between described ' customized information delivery server ' and described ' personalized information data storehouse server ' and and described ' user profile database server ' between all have and communicate to connect, described ' customized information delivery server ' from described ' personalized information data storehouse server ', obtain with described ' user profile database server ' in storage subscriber data coupling and/or and user terminal between ' telex network message ' customized information that content is relevant, and described customized information is delivered to described user terminal.
The present invention also provides a kind of customized information delivering method, be used for customized information is delivered to user terminal, comprise described ' customized information delivery server ' from described ' personalized information data storehouse server ', obtain with ' user profile database server ' in storage subscriber data coupling and/or and user terminal between ' telex network message ' customized information that content is relevant, and customized information is delivered to described user terminal by communication network.
Description of drawings
Fig. 1 shows the schematic diagram according to the customized information delivery system of first embodiment of the invention;
Fig. 2 shows the schematic diagram according to the customized information delivery system of second embodiment of the invention.
Embodiment
Describe the present invention in detail below with reference to accompanying drawing.
Fig. 1 has shown the schematic diagram according to the customized information delivery system of first embodiment of the invention.The system and method for the first embodiment of the present invention is described below with reference to Fig. 1.In first embodiment, the customized information delivery system comprises a plurality of user terminals 100,102 (only showing 2 among the figure as example), communication network 110, customized information delivery server 120, user profile database server 130, and personalized information data storehouse server 140.Described communication network 110,210 includes but not limited to GPRS, EDGE, WCDMA, CDMA2000, TD-SCDMA, EVDO, PHS or LTE network.
All have between user terminal 100,102 and the communication network 110 and between customized information delivery server 120 and the communication network 110 and communicate to connect, make between the user terminal 100,102 and can pass through communication network 110 mutual communication between user terminal 100,102 and the customized information delivery server 120.Customized information delivery server 120 and user profile database server 130 and and personalized information data storehouse server 140 between all have and communicate to connect, making can mutual communication between them.
User profile database server 130 has been stored terminal use's personal information, for example age, sex, occupation, income, hobby etc. and other basic document can be comprised, consumption habit, consumption record can also be comprised, the feedback record of customized information or the like expansion data.Basic document can be collected by the registration of user for example mode such as fill in, and the expansion data can be collected by for example feedback of user on user terminal, hereinafter will describe in detail.Above-mentioned subscriber data is that customized information delivery server 120 is judged the basic foundation of user to the preference of customized information.
Personalized information data storehouse server 140 has been stored rich personality information, comprise the information of written form and the information of multimedia form, for example advertisement, reward voucher, coupon, coupons, virtual goods (such as GAMEPOINT), audio frequency, video, entertainment content (such as a first new song) or the like.These customized informations can be provided by a large amount of businessmans.
The customized information delivery engine is installed in the customized information delivery server 120, the personal information that it can obtain a user from user profile database server 130---for example the user of terminal 100---, judge the preference of this user according to the subscriber data that is obtained to customized information, predict the customized information that this user may need, obtain the customized information that mates with described subscriber data from personalized information data storehouse server 140 then, and described customized information is delivered to user terminal 100.
Obviously, above-mentioned three kinds of servers 120,130,140 not necessarily are three station servers that physically are provided with as shown in Figure 1, physically they also can be arranged on the station server or on the two-server, two data lab settings (not shown) on another station server such as ' customized information delivery server ' is set to a station server.
---supposing user terminal 100---has ' local customized information storage vault ' to have one in the user terminal shown in Figure 1 at least, and ' customized information of customized information delivery server ' 120 is set up (promptly upgrading for the first time) or upgraded by being received to be somebody's turn to do ' local customized information storage vault '.With the advertising message is example, and ' local customized information storage vault ' can be an advertising message formation that is stored on the user terminal, and user terminal 100 usefulness are received from the advertising message of customized information delivery server 120 and upgrade this formation.
On user terminal 100, set up (promptly upgrading for the first time) or upgraded ' local customized information storage vault ' afterwards, when transmitting-receiving ' telex network message ', just can from ' local customized information storage vault ', select customized information to show between the user terminal 100,102 with ' telex network message '.This comprises following two kinds of situations: the situation when, receiving ' telex network message ' at user terminal 100.This moment, user terminal 100 selected customized information to show with described ' telex network message ' from oneself ' local customized information storage vault '.In this case " showing together " comprises two kinds of display modes: can be described customized information to be embedded in the content of ' telex network message ', can not be embedded in the content of ' telex network message ' yet, but be that described customized information shows with ' telex network message ' viewing area of windowing and so in addition side by side on the display screen of user terminal.Two, in the situation of user terminal 100 when another user terminal 102 sends ' telex network message '.This moment, user terminal 100 elder generations embedded the customized information in oneself ' local customized information storage vault ' in described ' telex network message ', and then sent to user terminal 102." showing together " in this case only comprises the mode that embeds demonstration and do not comprise demonstration arranged side by side.
The customized information that is appreciated that described selection can be only one, also can be many.
Certainly, under above-mentioned second kind of situation, also have ' local customized information storage vault ' if receive the user terminal 102 of this message, then can appear at more customized informations of embedding or the repetition that shows that more customized informations cause arranged side by side more again under the situation that has been embedded with customized information in ' telex network message ' that receive.Therefore can discern whether having embedded customized information in ' the telex network message ' that receives, whether also need to embed again or show side by side more customized informations with decision.
It should be noted that, in above-mentioned first kind of situation, from ' local customized information storage vault ' though the customized information selected be to select according to the subscriber data of the user terminal 100 that receives ' telex network message ', also not necessarily meet this user needs at that time; In above-mentioned second kind of situation, the customized information of selecting from ' local customized information storage vault ' is to select according to the subscriber data of the user terminal 102 of user terminal 100 that sends message rather than reception message, probably is not that the user who receives the user terminal 102 of this message wants to see.In order to increase the probability that the identical user who receives message of customized information needed at that time, can consider the content of identification ' telex network message ', according to institute's content identified from ' local customized information storage vault ' or go to obtain in ' personalized information data storehouse server ' temporarily relevant with described content, have more customized information targetedly.For example, if ' telex network message ' content that ' telex network message ' content that user terminal 100 is received or preparation are sent is " where we have a meal today? " the keyword that can discern so wherein " is had a meal ", from ' local customized information storage vault ' or go to obtain restaurant advertisement or information of discount in ' personalized information data storehouse server ', the customized information that obtains like this will have higher identical probability temporarily then.Certainly, in identification ' telex network message ' content, select to obtain higher identical probability in conjunction with ' user profile database server ' middle this user's who writes down data.For example this user's data shows its preference Hunan cuisine, then can preferentially select the advertisement or the information of discount in Hunan cuisine shop.This user can be that user oneself fills in input to the hobby of the style of cooking, also can obtain the feedback of customized information: advertisement or the information of discount of having selected the Hunan cuisine shop such as system at random by the user, and user feedback likes this information to think that in other words this information is useful, this user preference Hunan cuisine is described or meets its demand at that time.From user's repeatedly feedback, can also judge the rank of the multiple style of cooking of its preference, thereby preferentially select rank style of cooking information the preceding.The user illustrates hereinafter to the concrete feedback system of customized information.
In order to improve user experience, the feedback chance can be provided on user terminal, express taste to allow the user to the customized information that is provided.For example, can when being embedded with ' the telex network message ' of customized information, demonstration provide simple option to allow the user select to like or disagreeable this customized information, user terminal feeds back to ' customized information delivery server ' with user's this selection subsequently, and perhaps the user can express taste to ' customized information delivery server ' replying short message.' customized information delivery server ' upgrades ' user profile database server ' with this feedack, so that described customized information and the user preference sent from now on are more and more identical.
Fig. 2 shows the schematic diagram according to the customized information delivery system of second embodiment of the invention.The system and method for the second embodiment of the present invention is described below with reference to Fig. 2.In a second embodiment, user terminal 200,202 is the user terminal of the common prior art with ' local customized information storage vault '.In this case, ' customized information delivery server ' 220, ' user profile database server ' 230 and ' server ' 240, personalized information data storehouse are arranged in the communication network 210.Particularly, for example can go up aforesaid customized information delivery engine is installed, make this short message service center become one ' customized information delivery server ' in the short message service center (SMC) of communication network.
Obviously, above-mentioned three kinds of servers 220,230,240 not necessarily are three station servers that physically are provided with as shown in Figure 2, physically they also can be arranged on the station server or on the two-server, two data lab settings (not shown) on another station server such as ' customized information delivery server ' is set to a station server.
One ' telex network message ' sending to recipient's user terminal 202 when transmit leg user terminal 200 is when entering communication network 210, customized information delivery server 220 is from ' obtaining the embedding of at least one customized information and be somebody's turn to do in ' telex network message ', and then send this ' telex network message ' that has embedded customized information to recipient's user terminal 202 server ' 240, personalized information data storehouse.' mode that customized information delivery server ' 220 obtain customized information is similar to first embodiment shown in Figure 1, the customized information delivery engine is installed in the customized information delivery server 220, it can be from ' user profile database server ' 230 obtain the individual subscriber data of user terminal, what only obtain in second embodiment shown in Figure 2 is the individual subscriber data of recipient's user terminal 202, then from ' obtain server ' 240, personalized information data storehouse one or more with the customized information of above-mentioned individual subscriber data coupling.In addition, customized information delivery server 220 also can be discerned the content of ' telex network message ', judges this user needs at that time according to institute's content identified, so that select to satisfy its customized information of needs at that time.Different with first embodiment shown in Figure 1 is, because the user terminal among second embodiment 200,202 is the user terminal of common prior art, do not have ' local customized information storage vault ', so selected customized information is not ' the local customized information storage vault ' that be used for upgrading user terminal to treat next time and receive or to show together when sending message, but be directly embedded in above-mentioned ' telex network message ', and be sent to recipient's user terminal 202 thereupon.
Similar with first embodiment shown in Figure 1, in a second embodiment,, can on user terminal, provide the feedback chance in order to improve user experience, express taste to allow the user to the customized information that is provided.For example, when demonstration was embedded with ' the telex network message ' of customized information, the user can be to ' customized information delivery server ' 220 replying short message is expressed taste.' usefulness this feedack in customized information delivery server ' 220 upgrade ' user profile database server ' 230 are so that described customized information of sending from now on and user preference and needed more and more identical at that time.
Claims (12)
1. a customized information delivery system comprises
User terminal;
Communication network;
The customized information delivery server;
The user profile database server; And
Personalized information data storehouse server,
All have between described user terminal and the described communication network and between described ' customized information delivery server ' and the described communication network and communicate to connect, between described ' customized information delivery server ' and described ' personalized information data storehouse server ' and and described ' user profile database server ' between all have and communicate to connect
Described ' customized information delivery server ' from described ' personalized information data storehouse server ', obtain with described ' user profile database server ' in storage subscriber data coupling and/or and user terminal between ' telex network message ' customized information that content is relevant, and described customized information is delivered to described user terminal.
2. customized information delivery system as claimed in claim 1, wherein, at least one described user terminal has ' local customized information storage vault ', and the customized information of described with being received from ' customized information delivery server ' upgrades ' local customized information storage vault ' on the described user terminal, described then user terminal selects at least one described customized information to show with described ' telex network message ' when receiving ' telex network message ' from described ' local customized information storage vault ', perhaps selects at least one described customized information to embed in described ' telex network message ' before from described ' local customized information storage vault ' in transmission ' telex network message '.
3. customized information delivery system as claimed in claim 1, wherein, described ' customized information delivery server ', ' user profile database server ' and ' personalized information data storehouse server ' is arranged in the described communication network, and when ' telex network message ' from ' the transmit leg user terminal ' that send this message when entering communication network, described ' customized information delivery server ' obtains at least one described customized information embedding and is somebody's turn to do in ' telex network message ' from ' personalized information data storehouse server ', ' the telex network message ' that will embed described customized information then sends ' the recipient's user terminal ' that receives this message to.
4. customized information delivery system as claimed in claim 1, wherein, described user terminal sends to described ' customized information delivery server ' with the user to the feedback of customized information, and described ' customized information delivery server ' is with described feedback updated described ' user profile database server '.
5. customized information delivery system as claimed in claim 1, wherein, described ' customized information delivery server ', ' user profile database server ' and ' personalized information data storehouse server ' physically are set to a station server, two-server or three station servers.
6. customized information delivery system as claimed in claim 1, wherein, described user terminal comprises ' Short Message Terminal ' or ' data service terminal ', and described ' customized information delivery server ' comprises ' short message service server ' or ' data service server ' accordingly.
7. customized information delivery system as claimed in claim 1, wherein, described customized information comprises Word message or multimedia messages.
8. customized information delivery system as claimed in claim 1, wherein, described communication network comprises instant message network or mobile communications network.
9. a customized information delivering method is used for customized information is delivered to user terminal, comprises
Described ' customized information delivery server ' from described ' personalized information data storehouse server ', obtain with ' user profile database server ' in storage subscriber data coupling and/or and user terminal between ' telex network message ' customized information that content is relevant, and
By communication network customized information is delivered to described user terminal.
10. customized information delivering method as claimed in claim 9, wherein, at least one described user terminal has ' local customized information storage vault ', and the customized information of described with being received from ' customized information delivery server ' upgrades ' local customized information storage vault ' on the described user terminal, described then user terminal selects described customized information to show with described ' telex network message ' when receiving ' telex network message ' from described ' local customized information storage vault ', perhaps selects described customized information to embed in described ' telex network message ' before from described ' local customized information storage vault ' in transmission ' telex network message '.
11. customized information delivering method as claimed in claim 9, wherein, described ' customized information delivery server ', ' user profile database server ' and ' personalized information data storehouse server ' is arranged in the described communication network, and when ' telex network message ' from ' the transmit leg user terminal ' that send this message when entering communication network, described ' customized information delivery server ' obtains at least one described customized information embedding and is somebody's turn to do in ' telex network message ' from ' personalized information data storehouse server ', ' the telex network message ' that will embed described customized information then sends ' the recipient's user terminal ' that receives this message to.
12. customized information delivering method as claimed in claim 9, wherein, described user terminal sends to described ' customized information delivery server ' with the user to the feedback of customized information, and described ' customized information delivery server ' is with described feedback updated described ' user profile database server '.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201010120146 CN102143439A (en) | 2010-01-29 | 2010-01-29 | System and method for delivering personalized information |
| PCT/CN2011/000113 WO2011091713A1 (en) | 2010-01-29 | 2011-01-24 | System and method for delivering personalized information |
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| CN 201010120146 CN102143439A (en) | 2010-01-29 | 2010-01-29 | System and method for delivering personalized information |
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| CN102143439A true CN102143439A (en) | 2011-08-03 |
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| CN104735133A (en) * | 2015-02-15 | 2015-06-24 | 上海知象信息技术有限公司 | Mobile equipment based information put-in method |
| CN105488038A (en) * | 2014-09-15 | 2016-04-13 | 阿里巴巴集团控股有限公司 | Communication application personalized information matching method and device |
| WO2016192551A1 (en) * | 2015-06-02 | 2016-12-08 | 阿里巴巴集团控股有限公司 | Information sending method and device |
| CN106570034A (en) * | 2015-10-12 | 2017-04-19 | 腾讯科技（深圳）有限公司 | Advertisement filtering method, server and client |
| CN106713104A (en) * | 2015-08-12 | 2017-05-24 | 深圳市腾讯计算机系统有限公司 | Method and device for pushing multimedia information |
| CN106776919A (en) * | 2016-11-30 | 2017-05-31 | 宇龙计算机通信科技(深圳)有限公司 | A kind of image display method and server |
| CN107770234A (en) * | 2016-08-23 | 2018-03-06 | 平安科技（深圳）有限公司 | Information push method and device |
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| CN105488038A (en) * | 2014-09-15 | 2016-04-13 | 阿里巴巴集团控股有限公司 | Communication application personalized information matching method and device |
| CN105488038B (en) * | 2014-09-15 | 2021-03-05 | 创新先进技术有限公司 | Personalized information matching method and device for communication application |
| CN104735133A (en) * | 2015-02-15 | 2015-06-24 | 上海知象信息技术有限公司 | Mobile equipment based information put-in method |
| WO2016192551A1 (en) * | 2015-06-02 | 2016-12-08 | 阿里巴巴集团控股有限公司 | Information sending method and device |
| CN106294465A (en) * | 2015-06-02 | 2017-01-04 | 阿里巴巴集团控股有限公司 | The sending method of a kind of information and equipment |
| CN106294465B (en) * | 2015-06-02 | 2019-07-26 | 阿里巴巴集团控股有限公司 | Method and device for sending information |
| CN106713104A (en) * | 2015-08-12 | 2017-05-24 | 深圳市腾讯计算机系统有限公司 | Method and device for pushing multimedia information |
| CN106570034A (en) * | 2015-10-12 | 2017-04-19 | 腾讯科技（深圳）有限公司 | Advertisement filtering method, server and client |
| CN107770234A (en) * | 2016-08-23 | 2018-03-06 | 平安科技（深圳）有限公司 | Information push method and device |
| CN107770234B (en) * | 2016-08-23 | 2021-11-19 | 平安科技（深圳）有限公司 | Message pushing method and device |
| CN106776919A (en) * | 2016-11-30 | 2017-05-31 | 宇龙计算机通信科技(深圳)有限公司 | A kind of image display method and server |
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|---|---|
| WO2011091713A1 (en) | 2011-08-04 |
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Application publication date: 20110803 |