CN102111905A - Method for controlling advertisement information released in editable form of mobile terminal - Google Patents
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Abstract
The invention provides a method for controlling advertisement information released in an editable form of a mobile terminal. The method comprises the following steps of: (a) determining advertisement information to be released; (b) determining an advertisement position for displaying the advertisement information to be released in the editable form; (c) releasing the advertisement information to be released at the advertisement position; (d) receiving click action which is related to the advertisement information to be released and is sent by a user; and (e) displaying depth advertisement information corresponding to the advertisement information to be released. The invention also provides a device for controlling the advertisement information released in the editable form of the mobile terminal. Since the advertisement information is released in the editable form of the mobile terminal, reserved advertisement positions in a series of related pages can be seen by the user on a cell phone software interface; an active page of an advertiser can be displayed when the user clicks the advertisement information in the advertisement positions, so that the advertise information are unconsciously accepted by the user during daily use of a cell phone to provide the scheme that existing user resources are integrated by advertising effectively for the advertiser.
Description
Technical field
The present invention relates to information issuing control system, especially advertisement information distribution system particularly, relates to the control method and the control corresponding device that release news according to type of user terminal in the information issuing control system.
Background technology
Along with the high speed development of wireless interconnected network technology, wireless interconnected online information is more and more abundanter, and the number of users of surfing Internet with cell phone grows with each passing day, and the prospect of wireless Internet economy is also more and more approved by people.Enterprise, various group begin to utilize this instrument of wireless Internet to come to be oneself service, hope improves the influence power of self by wireless Internet, perhaps directly utilize wireless Internet to create commercial value, the WAP site of for example present various entities, wireless internet advertising and hand call payment system or the like.
The mobile phone the Internet can transmit information cheap, rapidly, efficiently, and advertising message generally is distributed on each big WAP site at present, waits for that the visitor of website browses, but there is very big deficiency.For example, can browse these advertising messages, only limit to the viewer of the website at advertising message place, because the website on the mobile phone the Internet is thousands of, most website visiting amounts is very little, so the spread scope of these advertising messages is also very limited.Increasing along with mobile phone client software uses the user of these mobile phone client softwares also more and more in addition.Many times, the advertiser needs a kind of ad distribution mode that is presented in the mobile phone software interface, and can carry out orientation and content match at the user; At the cellphone subscriber, provide plurality of access modes simultaneously.For example, a series of advertisements need can be seen when the user operates this software by an advertiser on some positions of this software with advertisement putting on the mobile phone client software interface, and the user clicks the loose-leaf that advertisement in the advertisement position can arrive the advertiser.
In present stage, the extraordinary method of neither one solves the above-mentioned advertiser demand of mentioning, and ought above-mentionedly be required that especially the client software of releasing advertisements is not under the situation of the original client software that provides of advertising service merchant.In most cases, the advertising service merchant can only be distributed on the advertisement of advertiser's issue on the WAP site with picture, literal chain form, lack technical scheme, effectively utilize user's use habit, make user's subtle chance of accepting advertising message in the process of daily use mobile phone thereby lost by the mobile phone client software releasing advertisements.
Summary of the invention
At defective of the prior art, but the objective of the invention is by client software in the portable terminal being controlled control method and control corresponding device with issuing advertisement information in the edit form that a kind of portable terminal is provided, but especially at edit form, the method controlled of short message editing software for example.
According to an aspect of the present invention, but provide a kind of in the edit form of portable terminal the control method of issuing advertisement information, it is characterized in that, comprise that step a. determines advertising message to be released; But step b. determines to show in the described edit form location advertising of described advertising message to be released; Step c is issued described advertising message to be released at described location advertising; Steps d. receive the user and send and the relevant click action of described advertising message to be released; And step e. shows the degree of depth advertising message of described advertising message correspondence to be released.
According to another aspect of the present invention, but also provide a kind of in the edit form of portable terminal the control device of issuing advertisement information, it is characterized in that comprise: first determines device, it is used for determining advertising message to be released; The 3rd determines device, but it is used for determining to show in the described edit form location advertising of described advertising message to be released; And first dispensing device, it is used for issuing described advertising message to be released at described location advertising.
But the present invention is by issuing advertisement information in the edit form of portable terminal, make the user see the advertisement position of in a series of related pages, reserving on the mobile phone software interface, and click the loose-leaf that advertising message in the advertisement position just can arrive the advertiser as described user, make the user in the process of daily use mobile phone, accept advertising message subtlely, also provide a kind of scheme that existing user resources are integrated in advertisement putting of effectively carrying out simultaneously for the advertiser.
Description of drawings
By reading the detailed description of non-limiting example being done with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates according to the first embodiment of the present invention, but a kind of in the edit form of portable terminal the flow chart of the control method of issuing advertisement information;
Fig. 2 illustrates according to a second embodiment of the present invention, but a kind of in the edit form of portable terminal the flow chart of the control method of issuing advertisement information;
Fig. 3 illustrates a third embodiment in accordance with the invention, but a kind of in the edit form of portable terminal the flow chart of the control method of issuing advertisement information;
Fig. 4 illustrates a fourth embodiment in accordance with the invention, but a kind of in the edit form of portable terminal the flow chart of the control method of issuing advertisement information;
Fig. 5 illustrates according to a fifth embodiment of the invention, but a kind of in the edit form of portable terminal the flow chart of the control method of issuing advertisement information;
Fig. 6 illustrates according to a specific embodiment of the present invention, but in the edit form of portable terminal the network topological diagram of the control system of issuing advertisement information;
Fig. 7 illustrates according to a specific embodiment of the present invention, but in the edit form of portable terminal the framework schematic diagram of the control method of issuing advertisement information;
Fig. 8 illustrates according to a sixth embodiment of the invention, but in the edit form of portable terminal the flow chart of the control method of issuing advertisement information;
Fig. 9 illustrates according to another embodiment of the present invention, but in the edit form of portable terminal the configuration diagram of the control method of issuing advertisement information;
Figure 10 illustrates according to a seventh embodiment of the invention, but in the edit form of portable terminal the flow chart of the control method of issuing advertisement information;
Figure 11 illustrates according to a specific embodiment of the present invention, but in the edit form of portable terminal the principle schematic of the control method of issuing advertisement information;
Figure 12 shows according to another embodiment of the present invention, the principle schematic of the control method of issuing advertisement information in portable terminal;
Figure 13 shows according to another embodiment of the present invention, the principle schematic of the control method of issuing advertisement information in portable terminal;
Figure 14 shows according to another embodiment of the present invention, the principle schematic of the control method of issuing advertisement information in portable terminal;
Figure 15 shows according to a specific embodiment of the present invention, but in the edit form of portable terminal the structural representation of the control device of issuing advertisement information; And
Figure 16 shows according to another specific embodiment of the present invention, but in the edit form of portable terminal the structural representation of the control device of issuing advertisement information.
Embodiment
The object of the present invention is achieved like this: the system of note client software by comprising that information management system, information storage system, cell-phone customer terminal advertisement intelligent publish engine, keyword analyses system, intelligence engine database etc. are formed, by computer interconnected network, utilize the software systems that are arranged on the server to be realized.Realize method of the present invention, comprise that the advertiser set to wish that by information management system the client software of the advertising campaign, advertising rates of issue, whether directed keyword issue, issue selects or advertisement position.Preferably, cell-phone customer terminal can regularly obtain the relevant advertisements information cache in advance from server, when the user opens the SMS module, the advertisement position of this page is that display ads and user can freely be switched a plurality of alternative advertisements, and the user clicks the back and arrives the advertising campaign page.Wherein, the access way of mobile phone client software can have multiple, for example, can provide the interface mode of self-defined standard, submits to interface specification regularly to go to obtain qualified information by the note end according to the form of definition; Again for example, when the user opened the SMS module, advertising message was obtained in real-time and server communication.
In an application scenarios, comprise the steps: 1) activity of advertiser's releasing advertisements, keyword that can setting activity orientation; 2) the relevant information input database that the advertiser is issued; 3) request is obtained in the advertisement that receives one or more mobile phone advertisement FTP client FTPs; 4) mobile phone is in advance from some advertisements of ad distribution engine cache, and perhaps advertisement engine mode is as required obtained source-information; 5) analyze the keyword of client software and the targeted ads of client thrown in; 6) return the result of client software analyzing and processing, show advertisement at the interface of enhanced SMS advertisement position; 7) user clicks advertisement open any browser arrival loose-leaf automatically behind browse advertisements; 8) provide the advertiser inquiry to client software advertisement delivery effect data.
Those skilled in the art understand, described client software is the notion of a general reference, it is not specifically at certain software, do not limit the advertisement bit position yet, by described client software, advertiser's advertising campaign can be published on the mobile phone that described client software has been installed arbitrarily, and the user carries out the advertising message that described client software is the carrying advertisement master; At the described client software of difference and its content, the advertising campaign content that described client software occurred is also inequality.
Preferably, the information that the ad code program of obtaining that software is embedded will be browsed according to the employed client software type of user and user provides the client-side information service to the user.Information releasing can comprise literal, picture, animation etc.; The user can click advertisement will open target pages by the browser on the mobile phone automatically.Preferably, described client software comprises note software, behind this note software of user installation, will substitute the SMS module in the former mobile phone; After the user enters the SMS menu, show the note interface of this note software, the interface that comprises a display ads is used for the issue of reception information.Like this, the user can be incorporated into the platform of information issue, information be published to the cellphone subscriber who uses this software.In a preference of the present invention, provide specific SMS module to replace former built-in SMS module at the SMS function, the advertiser can releasing advertisements activity when the user receives and dispatches note by this above-mentioned specific SMS module, and selects suitable client media platform to obtain bigger advertising results.
Fig. 1 shows the first embodiment of the present invention, but a kind of in the edit form of portable terminal the flow chart of the control method of issuing advertisement information.Particularly, at first, execution in step S210 determines advertising message to be released.Those skilled in the art understand, preferably, described advertising message to be released can provide by a background service system that is complementary with described portable terminal, for example, this background service system sends an advertising message to described portable terminal, promptly in described step S210, described portable terminal receives described advertising message to be released and gets final product.Further, those skilled in the art can need the various variations of realization at described step S210 in conjunction with prior art and concrete enforcement, and are for example embodiment illustrated in fig. 2, do not repeat them here.
Then, execution in step S211, but determine the interior location advertising that shows described advertising message to be released of described edit form.Particularly, but the location advertising of described advertising message to be released can be determined according to the layout of described edit form, wherein, but can be positioned at top, bottom, left side or the right side of edit form, such as, when but described editing area is positioned at the top of described edit form, but so described location advertising just can be positioned at the below of described edit form; Again such as, but when described editing area was positioned at the left side of described edit form, so described location advertising just can be positioned at right side of described edit form or the like.But those skilled in the art can be according to circumstances the described edit form of layout reasonably, and these do not influence flesh and blood of the present invention, do not repeat them here.
Then, execution in step S212 issues described advertising message to be released at described location advertising.It will be appreciated by those skilled in the art that information shown on the described portable terminal is the information that the user browses, therefore and advertising message its coupling determined according to the information that the user browsed can satisfy user's demand preferably; Further, compared with prior art, difference is described in the present embodiment that shown information on the portable terminal comprises the information of non-Website page, it preferably includes the information of each client software in the described portable terminal and file, like this, as long as the user uses these softwares or file just can issue the advertising message of mating with its browsing content to the user, and then one side has increased the contact-making surface of user and advertisement greatly, also improved the function of client on the other hand, make the user can by client obtain easily with its information of browsing relevant information.Wherein, the form of described advertising message to be released can comprise forms such as literal, picture, audio frequency, video and Flash, and those skilled in the art can change according to actual needs and more embodiment, do not repeat them here.
More specifically, but described edit form can comprise one or more advertisement positions that are used to issue described advertising message to be released, comprise three advertisement positions in for example following client window shown in Figure 12, described advertising message to be released is loaded on the described advertisement position, preferably, but can Load Image by the assigned address (for example advertisement position) that control is implemented in the described edit form, described first advertising message of various ways such as video and Flash, those skilled in the art can realize the loading of described advertising message to be released in conjunction with the relevant knowledge of graphical interfaces exploitation, for example can pass through ChtmlView, CanimateCtrl and Loader class load described advertising message to be released, do not repeat them here.Like this, the user can watch described first advertising message by the client window in the described portable terminal.Further, preferably can in the time of setting, issue described first advertising message, for example can set the demonstration time that is distributed on described first advertising message in the full screen window was 3 seconds, for example can set again and be distributed on described first advertising message of flashing in the window and before main window loads, promptly close, those skilled in the art can also change according to actual needs and more embodiment, do not repeat them here.Further, in a preference, described first advertising message comprises a hyperlink, wherein, described hyperlink is used for the link advertisement page, particularly, described hyperlink preferably includes literal link, picture link, Email Links, multimedia file link and blog link etc., can comprise a null link in addition, wherein, can be in null link adjunctive behavior, for example after mouse moved into described client window, described advertising message to be released was changed to dynamic picture etc. by static images.
Further, execution in step S213 receives the user and sends and the relevant click action of described advertising message to be released.Those skilled in the art understand, because but the space of advertisement position is limited in described edit form, the described advertising message of its demonstration is logo, a brief tag line or an advertisement picture or the like of an advertisement normally, wherein said advertising message comprises one and turns to link, when the user is moved into described advertisement position zone with mouse, mouse will become " little hand shape ", and after described user presses mouse, the background service system of described portable terminal will get access to described user's click action, and turn to the link of described advertising message.
At last, execution in step S214 shows the degree of depth advertising message of described advertising message correspondence to be released.Those skilled in the art understand, described client software can be opened a new page and show described degree of depth advertising message, described degree of depth advertising message comprise described advertising message to be released detailed introduction, such as, described advertising message is first about the information of " Hainan tourism ", and so described degree of depth advertising message can comprise the concrete stroke, sight spot, lodging of described Hainan tourism and information such as expense in detail; Be first about the information of " 3G net book " such as, described advertising message again, so described degree of depth advertising message can comprise the details such as various brands, configuration and price of described " 3G net book "; Again such as, described degree of depth advertising message can be the high accuracy picture relevant with described advertising message to be released, those skilled in the art understand, advertising message to be released on described advertisement position (mainly referring to pictorial information) is very not clear usually, the user is difficult to see clearly the details of described pictorial information, after described user had clicked described pictorial information, described portable terminal can load described pictorial information in new webpage, and described pictorial information is high-precision picture so; Again such as, described degree of depth advertising message can also be and the relevant video of described advertising message to be released, for example, described advertising message to be released is the advertisement of the new set meal released about KFC first, and the advertiser provides video ads about the new set meal of described KFC for the user, after the user had clicked described advertising message to be released, described portable terminal will load described video information so, and showed in a new page and play described video ads.
Those skilled in the art understand, can be accomplished in several ways above-mentioned steps S214, for example, described advertising message to be released is stored in the background data base of information management system, the all corresponding unique identifier of each advertising message, further, those skilled in the art can preserve the degree of depth advertising message of each advertising message in another tables of data, and the identifier of the advertising message that the identifier of described degree of depth advertising message is corresponding with it is associated, and promptly can search corresponding degree of depth advertising message by the identifier of described advertising message.Again for example, in tables of data, every corresponding advertising message of record, wherein said advertising message is stored in respectively in two fields of described record with corresponding degree of depth advertising message, those skilled in the art can read the information in the record different field by the control program statement, thereby obtain described advertising message to be released and degree of depth advertising message, do not repeat them here.
Those skilled in the art understand, can be accomplished in several ways above-mentioned steps S211, for example, but those skilled in the art can select for the user for location advertising provides the option in four orientation in described edit form, such as the top, the below, left and right-hand, described user can select in the above-mentioned orientation option any one according to the hobby of oneself, particularly, but the edit form of in described portable terminal background service system, having preserved above-mentioned four kinds of location advertisings respectively, when described user has selected wherein a kind of orientation option, but described background service system will be transferred on the interface that corresponding edit form is presented at described portable terminal, those skilled in the art can realize described effect by relevant control program, do not repeat them here.
Those skilled in the art understand, in a preference, described step S210 can realize by following two steps: 1) but obtain the indication information relevant with described edit form, but wherein said indication information is included in the content that just is being transfused in the described editor; But remaining content after content of deletion in described editor; But the subject information of described editor correspondence; But and importer's information of described editor correspondence; 2) determine described advertising message to be released according to described indication information, preferably, but can determine advertising message to be released according to the content that is being transfused in the described editor, such as, but the user has imported " Lijing " in editor, so described advertising message to be released can be about the advertising message of " Lijing tourism " or about the advertising message of " Lijing local conditions and customs " etc., preferably, but can determine described advertising message to be released according to remaining content after content of deletion in the described editor, such as, after the user has imported place names such as " Shanghai; Beijing; Tibet " continuously, the advertising message of determining to be released has comprised the relevant advertisements information in above-mentioned three places, follow described user and deleted " Tibet " this place name again, to no longer comprise relevant advertisements information in the so described advertising message to be released about " Tibet ", preferably, but can determine advertising message to be released according to the content that is being transfused in the described editor, such as, the user imports " Nokia ", so described advertising message to be released can be the advertising message about " Nokia " mobile phone, preferably, but can determine described advertising message to be released according to importer's information of described editor correspondence, such as, can be according to described user's (importer) information with the link of its blog address or E-mail information as described advertising message to be released etc.Further, it will be appreciated by those skilled in the art that in embodiment illustrated in fig. 2 and also will further set forth this step S210, do not repeat them here.
In a variation example embodiment illustrated in fig. 1, described step S213 and step S214 can be omitted.At this moment, present embodiment only is applied on described advertisement position to show the situation of described advertising message to be released.For example, some described advertising message to be released does not comprise degree of depth advertising message, and so described advertising message will directly show for the user on advertisement position to be browsed; Again for example, the showing of described advertising message to be released with visual form, the user can be on described advertisement position the described video ads of direct viewing.
Change in the example at one embodiment illustrated in fig. 1, described step S211 can be omitted, promptly in the process of issuing advertisement information and the position of uncertain described issuing advertisement information, and promptly uncertain described advertisement position.Preferably, include only an advertisement position in the described client software, thereby can omit described step S211; Suboptimum ground has been determined described advertisement position by described background service system when determining described advertising message to be released in step S210, thereby can have been omitted described step S211, does not repeat them here.
In another variation example embodiment illustrated in fig. 1, described step S211, S213 and step S214 all are omitted, be that described embodiment will at first determine described advertising message to be released, on described location advertising, issue described advertising message to be released then, preferably, described process is applied to include only an advertisement position in client software, and does not comprise the situation of degree of depth advertising message in the described advertising message to be released.
Fig. 2 shows the second embodiment of the present invention, but a kind of in the edit form of portable terminal the flow chart of the control method of issuing advertisement information.At first, execution in step S220, but obtain the indication information relevant with described edit form.S210 is similar with step described in Fig. 1, but wherein said indication information is included in the content that just is being transfused in the described editor; But remaining content after content of deletion in described editor; But but importer's information of the subject information of described editor correspondence and described editor correspondence.Those skilled in the art understand, but the relevant information of described edit form is obtained in communication between the background service system that described process can be by portable terminal and the client software, those skilled in the art can realize reading of described indication information by the background process program of writing described client software, do not repeat them here.
Execution in step S221 then generates a solicited message that is used for requests pending cloth advertising message according to described indication information.Particularly, determine a solicited message that is used to ask advertising message according to described indication information, those skilled in the art understand, described request information comprises described indication information, for example, can with the specific fields of the corresponding command frame of described request information in the one or more described indication informations of record, like this, described background service system can obtain described key word information from the section of leading accordingly.For example, described indication information comprises " Shanghai ", " tourism ", " People's Square " three information, can generate a solicited message that is used to ask advertising message according to described three indication informations, such as, described request information can be " about tourist attractions, Shanghai People's Square peripheral information ".
Then, execution in step S222 is sent to a background service system that adapts with described portable terminal with described request information.Particularly, those skilled in the art understand, described portable terminal sends to described background server with described request information, wherein, described portable terminal can communicate with described background server in several ways, for example, described portable terminal can enter the Internet by GPRS network, thereby connect with described background server, again for example, described portable terminal can comprise short-range wireless communication module, Wi-Fi module for example, bluetooth module, ZigBee module and radio-frequency module, can insert the short-distance wireless communication net by above-mentioned short-range wireless communication module, thereby can enter the Internet further then and described background server communicates.Wherein, described background server and described portable terminal adapt, and preferably, comprise the network address of described background server in the described client software, and like this, described portable terminal communicates by described client software and described background server.
Then, execution in step S223 receives the feedback information from described background service system, and described feedback information is generated according to described request information by described background service system.Particularly, described background server receives the described request information that sends from described portable terminal, from described request information, obtain described indication information then, in storing the database of advertising message, search the attribute of pass indication information and the advertising message of described indication information coupling according to described indication information, and with the coupling advertising message be defined as described advertising message to be released, and send to described portable terminal, described portable terminal receiving feedback information as described feedback information.Wherein, described portable terminal sends described request information can be different with the reception communication mode that described feedback information adopted, for example, described portable terminal can adopt the GPRS mode to send described request information, and adopt the Wi-Fi mode to receive described feedback information, this does not influence flesh and blood of the present invention, does not repeat them here.
Further, execution in step S224 determines described advertising message to be released according to described feedback information.Particularly, described portable terminal obtains described advertising message to be released from described feedback information, in a preference, described feedback information can comprise a plurality of advertising messages, and described portable terminal can be defined as all or part of advertisement in the above-mentioned advertising message described advertising message to be released by described client software.
One at present embodiment changes in the example, the identification information that comprises advertising message in the feedback information that described background server sends, described portable terminal obtains the identification information of described advertising message from described feedback information, then to described third party's system request all or part of advertising message corresponding with this identification information.
In another variation example of present embodiment, the directory listing that comprises advertising message in the feedback that described background server sends, the user screens the content in this directory listing by described portable terminal, to send to described background server through the directory listing after the screening then, described background server sends to described portable terminal according to this directory listing with correspondent advertisement information.
With reference to embodiment illustrated in fig. 2, those skilled in the art understand, described step S220 and step S221 can be understood that the specific embodiment that step S210 shown in Figure 1 " determines advertising message to be released ", and correspondingly, can also realize described step S220 by other steps, for example above-mentioned set forth pass through the situation that background service system receives described advertising message to be released.Again for example, those skilled in the art understand, but described process can be obtained the relevant information of described edit form by communication between described information management system and the client software, but for example obtains " title bar " information, " theme " information, " founder " information etc. of described edit form.Those skilled in the art can realize reading of described indication information by the background process program of writing described information management system; Do not repeat them here again.
Fig. 3 shows the third embodiment of the present invention, but a kind of in the edit form of portable terminal the flow chart of the control method of issuing advertisement information.Particularly, present embodiment can be regarded as another specific implementation process that the described step S221 of Fig. 2 " determines described advertising message to be released according to described indication information ".Carry out described step S230, place the data memory devices in the described portable terminal to inquire about all advertising messages of mating with described indication information one.Preferably, cell-phone customer terminal can regularly obtain the relevant advertisements information cache in advance from server, when the user opens the SMS module, the advertisement position of this page is that display ads and user can freely be switched a plurality of alternative advertisements, and the user clicks the back and arrives the advertising campaign page.Wherein, the access way of mobile phone client software can have multiple, for example, can provide the interface mode of self-defined standard, submits to interface specification regularly to go to obtain qualified information by the note end according to the form of definition; Again for example, when the user opened the SMS module, advertising message was obtained in real-time and server communication.
Further, execution in step S231 determines that from all advertising messages an advertising message is as described advertising message to be released.Particularly, can be by the keyword analyses system with the advertising message of mating most with described indication information as described advertising message to be released, such as, when described indication information comprises " Shanghai ", " tourism ", information such as " People's Squares ", so just can vocabulary " Shanghai " will be comprised in the attribute information, " Zhouzhuang ", " Wu Zhen ", tourism "; " spring outing "; " outing "; " People's Square "; " Nanjing Road Walk Way "; the advertising message of " Foochow road cultural street " is defined as described advertising message to be released, further, the described advertising message that comprises " Shanghai; tourism; People's Square " three indication informations in all advertising messages is defined as advertising message to be released.
Those skilled in the art understand, with embodiment illustrated in fig. 2 different be, in the present embodiment, the step of " in all advertising messages that data memory devices is inquired about and described indication information mates that place in the described portable terminal " and " determining that from all advertising messages an advertising message is as described advertising message to be released " is finished in this locality of described portable terminal, in a preference of present embodiment, this locality of the storage of described advertising message and described portable terminal can be transferred in the interface that local advertising message is loaded into described client software by described client software and to issue.
Further, described cell-phone customer terminal can regularly obtain the relevant advertisements information cache in advance from server, for example, (for example described client is not uploaded or the download behavior by described network when the network of described user client is in idle condition, though and described client does not have bandwidth most of unoccupied etc. of in running order or in running order but described network), described client software will be automatic from the advertising message that server is downloaded or renewal is relevant, and described advertising message is kept in the caching server.Those skilled in the art understand, described caching server mainly is that the Web object (is comprised the advertisement page, image, video and other Internet content) carry out this locality storage, make the more close needs of Web object of these accessed mistakes use their user's (promptly seeing more close described user client) from the angle of route, further, when but the user opens described edit form, on described advertisement position, loading is kept at the advertising message described to be released on the caching server, because the more close described client of described caching server, the speed of user's web access will be improved to a great extent like this, thereby described advertising message can be obtained quickly.
Further, those skilled in the art understand, the described data that are stored in the caching server preferably are stored in the tables of data, for example store the indication information (for example unique number of this advertising message) of described each advertising message correspondence in this tables of data, and the data content of described each advertising message correspondence, for example various pictures of representing with digital form, literal, video etc.Correspondingly, after described client has been determined an advertising message, preferably determine the indication information (for example unique number of this advertising message) of described advertising message, then can obtain the data of this advertising message correspondence, thereby show described advertising message by the indication information of retrieving this advertising message.Particularly, those skilled in the art can not repeat them here in conjunction with the such storage of existing techniques in realizing, retrieving.
Fig. 4 shows the fourth embodiment of the present invention, but a kind of in the edit form of portable terminal the flow chart of the control method of issuing advertisement information.Particularly, present embodiment can be regarded as the variation example of the described embodiment of Fig. 1.More specifically, at first execution in step S240 judges whether to exist trigger condition, but wherein said trigger condition comprises that the text that shows in the described editor is edited; But the text generating that shows in the described editor changes and a time cycle expires.Those skilled in the art understand, but the advertising message on the described advertisement position can change according to the variation of content displayed in the described editor, particularly, those skilled in the art can use the AjaX technology that the advertising message in the described advertisement position is carried out local updating, do not repeat them here.
Further, when described judged result for being, when promptly having the arbitrary condition in the above-mentioned trigger condition, execution in step S241 determines advertising message to be released, described step is with the step S210 described in Fig. 1; And when described judged result for not, when promptly not having the arbitrary condition in the above-mentioned trigger condition, then get back to described step S240, till described trigger condition takes place.
Those skilled in the art understand, two steps of present embodiment can be regarded a precondition that realizes control method of the present invention as, but change or time cycle of the advertising message issued expires etc. under the condition but promptly have only when user edit file or the content in described editor in described editor, but could be in the edit form of described portable terminal issuing advertisement information.
Fig. 5 shows the fifth embodiment of the present invention, but a kind of in the edit form of portable terminal the flow chart of the control method of issuing advertisement information.Particularly, present embodiment can be regarded as the further continuity of the described embodiment of Fig. 1, at first, and execution in step S250, the solicited message of the switching advertisement that the reception user sends.When in described advertisement position, having a plurality of advertising message, described user can by about the indication button switch each advertising message (as shown in figure 11), for example, when the user supressed right navigation key, the background service system of described portable terminal can receive the operational order that described user has selected next advertising message; And when the user supressed left navigation key, the background service system of described portable terminal can receive the operational order that described user has selected a last advertising message.Those skilled in the art understand, all advertising messages are stored in the database of information management system, wherein each advertising message all sorts and each advertising message all has unique identifier in a certain order, those skilled in the art can read needed advertising message by writing relevant control program, when the user presses bottom left navigation key and right navigation key respectively, the background service system of described portable terminal will be benchmark with the identifier of current advertising message, by adding 1 (by the bottom right navigation key time) or subtract 1 (by the bottom left navigation key time) obtains corresponding advertising message.
Then, execution in step S251 issues next advertising message to be released at described location advertising.Particularly, implementation process according to above-mentioned steps S250, but the edit form of described portable terminal can get access to a described next one advertising message to be released or a last advertising message to be released, the advertising message to be released that will get access to then is loaded on the described location advertising, its detailed process can not repeat them here with reference to the step S212 of figure 1 described embodiment.
Fig. 6 illustrates according to a specific embodiment of the present invention, but in the edit form of portable terminal the network topological diagram of the control system of issuing advertisement information.Particularly, in this embodiment, portable terminal 91, background service system 6 and third party system 7 interconnect by the Internet and communicate, wherein, can communicate by the internet between described background service system 6 and the described third party system 7, preferably, described portable terminal 91 enters the Internet by wireless communication module, thereby can communicate with described background service system 6 and described third party system 7, for example, described portable terminal 91 can pass through GPRS network, Wi-Fi network and 3G network enter the Internet, thereby connect described background service system 6 and described third party system 7.Wherein, described portable terminal 91 comprises described client software (not shown among Fig. 6), described background service system 6 provides graphical interfaces to the user, and the user preferably can be in this graphical interfaces enterprise operation to submit described ad distribution conditional information to by desktop computer 72.Further, described first advertising message is stored in the database, and wherein, this database can be arranged in described portable terminal 91, described background service system 6 or described third party system 71.
In an application scenarios, the advertiser submits described ad distribution conditional information to by described desktop computer 72 in the graphical interfaces that described background service system 6 provides; The user downloads described client softwares and is installed on the described portable terminal 91 from described background service system 6, wherein, this client software is a note software, described note software has the function of transmitting-receiving editing short message, preferably substitutes original note software in the described portable terminal 91 after this note software is installed.Further, described note software obtains the content of note from the short message of user's transmitting-receiving, and extracts the keyword of this content.Described then portable terminal 91 sends to described background service system 6 by described note software with described keyword, described background service system 6 is searched advertising message with described keyword coupling as described first advertising message from its database, and described first advertising message sent to described portable terminal 91, described then note software is presented at described first advertisement in its window.
Fig. 7 illustrates according to a specific embodiment of the present invention, but in the edit form of portable terminal the framework schematic diagram of the control method of issuing advertisement information.
Particularly, in the present embodiment, but utilize mobile phone client software in edit form, to issue described advertising message, wherein, described control system comprises advertisement intelligent publish engine 5010, keyword analyses system 5020, intelligence engine database 5030, information management system and information storage system (not shown among Fig. 7), preferably, above-mentioned five device are moved by five station servers, wherein, these servers preferably by the Internet or in-house network interconnection, can carry out communication each other.Further, the server at described advertisement intelligent publish engine system 5010 places of described control system is a server that is connected with Internet, it is used for the client software advertising service, described keyword analyses system 5020 is used for keyword that the transmitting-receiving short message content is comprised, cellphone subscriber's information and mobile phone model are analyzed, the only client software advertising campaign of Intelligence Selection, advertisement putting setting and advertisement delivery effect data have been write down in the described engine database 5030, and provide the database service support for other system, preferably, the advertisement putting information of 5030 pairs of described ad distribution conditional informations of described engine database and described advertising message to be released.
Preferably, employed server can adopt the server of various brands and configuration in the described control system, for example can adopt the server of brands such as Dell, HP, IBM, association and tide, operating system on the respective server also can have multiple choices, as Windows, Linux, FreeBSD and Solaris etc.Those skilled in the art understand, described several engine is general reference notions according to storehouse 5030, it can comprise the database of form, the relevant database of various forms for example, and be not limited to the database of certain particular form, and for example can select business database such as DB2, Oracle etc., also can select free database such as MYSQL etc., this does not influence flesh and blood of the present invention, does not repeat them here.
In a preference, described client software is installed on the mobile phone, described advertisement intelligent publish engine 5010, keyword analyses system 5020, intelligence engine database 5030, information management system and information storage system comprise the software systems according to function setting, wherein, described advertisement intelligent publish engine 5010 links to each other with Internet, be used to accept the ad-request of client, the input issuing service of mobile phone advertisement is provided, described keyword analyses system 5020 is used to analyze the keyword that described client software is submitted to, screening meets the client software advertising campaign of this keyword, described intelligence engine database 5030 is made up of database, it is used to deposit the information such as advertising campaign that the engine issue is thrown in, described information management system is used for advertising campaign and other relevant informations of advertiser's issue and input is set, be kept in the database, described information storage system is made up of database, and it is used to deposit client-side ad activity and other relevant informations that the advertiser submits to.Preferably, described advertisement intelligent publish engine 5010 comprises the software and hardware system that is used to issue the mobile phone Internet advertising, and it can be the instrument of special exploitation.Preferably, described advertisement intelligent publish engine refers to that the user issues the software and hardware system of mobile phone Internet advertising, is the instrument of special exploitation.Preferably, described mobile phone advertisement engine obtains media formats that mobile phone brand, mobile phone model, mobile phone that source-information comprises the user support etc.
Fig. 8 illustrates according to a sixth embodiment of the invention, but in the edit form of portable terminal the flow chart of the control method of issuing advertisement information.Particularly, in the present embodiment, mobile phone advertisement is in time grasped input and the advertising results situation of its advertisement on client software for making the advertiser after throwing in issue, and the advertiser can the log-on message management system, obtains the effect data of client software advertisement putting.More specifically, at first execution in step 5410, advertiser's log-on message management system.Follow execution in step 5420: select advertising campaign to throw in the effect retrieval request.Enter step 5430 then: retrieval request checking and analysis, to user's legitimacy, retrieving information and legitimacy are judged.Next by execution in step 5440: database retrieval interface, this module obtain the advertisement delivery effect data according to user's request from information database, and it is passed to follow-up module handle.By execution in step 5450: the result for retrieval arrangement, analyze the relation between these results, obtain some related datas.Last execution in step 5460: tissue output result generates display result according to certain form.
Described control system is a functional module, the retrieval that provides the mobile phone advertisement client software to release news the relevant effect data.Described control system is a searching system based on database, and its implementation is a lot.Those skilled in the art can be in conjunction with prior art, and for example online retrieval realized in language such as JDBC/ODBC, JSP, PHP and ASP, develops corresponding software and support this searching system.
It will be appreciated by those skilled in the art that the application of the invention, the advertiser just can throw in the process of issue the input mode of the advertisement that is complementary when the cellphone subscriber receives and dispatches note at wireless internet advertising.When the user uses enhanced SMS software,, increased the note keyword content-targeted advertising message of client software with user's audience attributes, region, mobile phone brand, transmitting-receiving except obtaining to be provided with the function than the more note of original system; The recipient of note can open note equally and browse Word message as this software is not installed, and the prompting user can download this software.
Fig. 9 illustrates according to another embodiment of the present invention, but in the edit form of portable terminal the configuration diagram of the control method of issuing advertisement information.Particularly, in this embodiment, the advertiser is provided with client software advertising campaign setting in information management system 5210, and all activities of advertiser are provided with and will be synchronized in the engine database by advertisement intelligent publish engine system 5240.Preferably, advertisement putting can will offer described client software 5220 in the mobile phone by interface mode, regularly obtain information.Preferably, can also adopt and obtain advertising in real time, particularly, mobile phone advertisement is thrown in server 5230 and is received the solicited message that described client software sends, client software will be submitted the keyword that comprises in user's browsing contents to described advertisement intelligent publish engine system 5240, collect visitor's cell-phone number, mobile phone model, analyze for described advertisement intelligent publish engine 5240.The solicited message of mobile phone client software advertisement intelligent publish engine 5240 analysis user, content information is passed to described keyword analyses system 5250, region, mobile phone model and affiliated customer type according to advertisement putting, user, with the advertising campaign that is fit to that described keyword analyses system 5250 returns, described advertisement intelligent publish engine 5240 will select that the most suitable audient's advertising campaign is back to cell-phone customer terminal.The content that note is received and dispatched according to the user by keyword analyses system 5250 is determined the advertising campaign that will show at advertisement position, and return information is to mobile phone client software advertisement intelligent publish engine 5240.The advertisement position of user mobile phone client software 5220 is showed advertising message.
Further, its core is that the keyword of the client software accessed content of 5250 pairs of users' uses of keyword analyses system is analyzed, keyword analyses correlation according to the advertising campaign setting, advertisement putting is behind cell-phone customer terminal, the user initiates request by using client software to the advertisement intelligent publish engine, engine can transmit information, audient's user profile of advertisement position to the keyword analyses client software, and intelligence is returned the client software advertising campaign that meets.
Figure 10 illustrates according to a seventh embodiment of the invention, but in the edit form of portable terminal the flow chart of the control method of issuing advertisement information.Particularly, in the present embodiment, at first execution in step 5310, and mobile phone advertisement intelligence is thrown in the advertising service request that engine receives described client software.Then, the solicited message of client is submitted to the keyword analyses system by execution in step 5320.Enter step 5330 then, described keyword analyses system analyzes, and its Word message and keyword according to the link that the user clicks mates; Select to be fit to the activity of user client Software advertisement.Next execution in step 5340, return selected client software advertising campaign, generate client software advertisement putting code and return to the user.Last execution in step 5350 is presented at advertising message on the advertisement position of described client software.Preferably, described keyword analyses system mates according to the keyword of Word message in the transmitting-receiving note with the advertising campaign setting, as the keyword that meets advertising campaign will preferentially be showed at advertisement position.
Figure 11 illustrates according to a specific embodiment of the present invention, but in the edit form of portable terminal the principle schematic of the control method of issuing advertisement information.Particularly, this embodiment shows the interface 31 of a short message editing software, wherein, described interface 31 comprises receiver's window 311, messagewindow 312, input prompt window 313, input results window 314 and advertisement position window 315, particularly, the character of described input prompt window 313 explicit users input is " erji ", described input results window 314 has shown the vocabulary that comprises character " erji " in the phonetic, the underscore of vocabulary below represents that the user has chosen this vocabulary, for example the user has selected vocabulary " earphone " in interface 314, then determines an advertising message relevant with earphone according to vocabulary " earphone " and is presented in the described advertisement position window 315.Preferably, this earphone advertisement continues to show till the information in described messagewindow 312 does not comprise vocabulary " earphone ", like this, can realize the synchronous demonstration of the information of described advertisement to be released and described user input; Preferably, this earphone advertisement continue to show and to be closed up to described interface 31 or till other advertisement need issue in described advertisement position window 315.Further, described earphone advertisement can comprise a plurality of advertising messages, the user can check described a plurality of advertising message by left and right sides navigation key as shown in the figure in described advertisement position window 315, and its detailed process can not repeat them here with reference to above-mentioned specific embodiment.
Figure 12 illustrates according to another embodiment of the present invention, the principle schematic of the control method of issuing advertisement information in portable terminal.Particularly, this embodiment shows the interface 32 of a chat software, wherein, described interface 32 comprises chat record window 321, information input window 322 and advertisement position window 323, particularly, determine described advertising message to be released and be distributed in the described advertisement position window 323 according to the information in the described information input window 322, preferably, in the information that described messagewindow 322 is comprised, search with database in the vocabulary of keyword coupling, for example, when the little literary composition of user described information input window 322 input informations " seen that you pass to my photo, your level of taking pictures is good! ", then the keyword " camera " in vocabulary " photo " and " taking pictures " and the database is complementary, and then a camera advertisement is defined as described advertising message to be released and is presented in the described advertisement position window 323; Again for example, " I look at that earlier the introduction of Canon coughs up at described information input window 322 input informations when the little literary composition of user.", then the keyword " Canon's board " in vocabulary " Canon " and the database is complementary, so with the ad distribution of Canon's product in described advertisement position window 323.And change in the example at one, can also determine described advertising message to be released according to the chat record information in the described chat record window 321, for example, can comprise vocabulary " camera " in the information and " Canon " according to described chat record window 321 and determine that ad distribution with Cannon is in described advertisement position window 323.Further, in a preference, vocabulary in the chat record in the shown interface of described Figure 11 is added up, wherein, vocabulary " camera ", " photo " and " taking pictures " belongs to " photography " this keyword subject, that is to say, keyword subject " photography " comprises keyword " camera ", " photo " and " taking pictures ", therefore it is the highest this chat record to be added up the occurrence number that can determine the middle keyword of keyword subject " photography ", be vocabulary " camera ", the number of times of the occurrence number sum of " photo " and " taking pictures " is the highest, therefore " photography " is defined as the theme of this chat record, in this chat record, search then with " photography " theme and comprise the vocabulary that the keyword in the key word information storehouse of camera brand mates accordingly, for example find vocabulary " Canon ", then vocabulary " Canon " is defined as described key word information.
Figure 13 illustrates according to another embodiment of the present invention, the principle schematic of the control method of issuing advertisement information in portable terminal.Particularly, this embodiment shows the interface 33 of an e-book, wherein, described interface 33 comprises positive text window 331 and advertisement position window 332,333,334, particularly, determine described first advertising message according to the content that described positive text window 331 is comprised, for example, information in the described positive text window 331 comprises vocabulary " Aegean ", then can issue the tourist promotion relevant with Aegean in described advertisement position window 332,333 and 334.Further, in a preference, the vocabulary that can align in text window 331 displayed informations is added up, and the vocabulary that occurrence number is the highest is defined as described key word information, for example vocabulary " Aegean " is defined as described key word information.In another preference, the described first information comprises title " great courage and Xiao Hua ", suppose that the described ad distribution conditional information corresponding with an advertising message comprises that the keyword that is used for the advertisement orientation comprises " great courage and Xiao Hua ", then can be defined as this advertising message described advertising message to be released.
Figure 14 illustrates according to another embodiment of the present invention, the principle schematic of the control method of issuing advertisement information in portable terminal.Particularly, this embodiment shows the interface 33 of an electronic chart, wherein, described interface 33 comprises place keyword input window 341, periphery search input window 342, advertisement position window 343 and advertisement position window 344, preferably, described advertisement position window 343 is corresponding with described place keyword input window 341, described advertisement position window 344 is corresponding with described periphery search 342, for example, the user imports " Nanjing Road " in described place keyword input window 341, then can in described advertisement position window 343, issue the advertising message of businessman on the Nanjing Road, again for example, the user imports " KFC " in described periphery search input window 342, then can issue the advertisement of KFC in described advertisement position window 344.Further, in the present embodiment preferably with the user to the information of described interface 34 inputs as the described first information, in other words, the described first information comprises vocabulary " Nanjing Road " and " KFC ", can determine described advertising message to be released according to described indication information.
Figure 15 shows according to a specific embodiment of the present invention, but in the edit form of portable terminal the structural representation of the control device of issuing advertisement information.Particularly, described control device 4 comprises that first determines device 41, second definite device 42, first dispensing device 43, the 3rd receiving system 44 and first distributing device 45.Wherein said device 41 is used for determining advertising message to be released, described device 42 and is used for determining that but the location advertising, the described device 43 that show described advertising message to be released in the described edit form are used for issuing described advertising message to be released at described location advertising; Described device 44 is used to receive the user and sends and the relevant click action of described advertising message to be released, and described device 45 is used to issue the degree of depth advertising message of described advertising message correspondence to be released.Those skilled in the art understand, these devices 41～45 cooperate can realize control method of the present invention, particularly, but the advertiser can determine the advertising message that will issue according to the indication information of the edit form of described portable terminal, and advertising message to be released is presented in the described location advertising, further, described user can get access to described degree of depth advertising message by clicking described advertising message, its specific implementation process can not repeat them here with reference to the embodiment described in above-mentioned Fig. 1.
Further, described device 41 also comprises first deriving means 411, but it is used to obtain the indication information relevant with described edit form and the 3rd definite device 412, and it is used for determining described advertising message to be released according to described indication information.But wherein said indication information is included in the content that just is being transfused in the described editor; But remaining content after content of deletion in described editor; But the subject information of described editor correspondence; But and importer's information of described editor correspondence.For example, preferably, but can determine advertising message to be released according to the content that is being transfused in the described editor, such as, but the user has imported " Lijing " in editor, and so described advertising message to be released can be about the advertising message of " Lijing tourism " or about the advertising message of " Lijing local conditions and customs " etc.; Preferably, but can determine described advertising message to be released according to remaining content after content of deletion in the described editor, such as, after the user has imported place names such as " Shanghai, Beijing, Tibet " continuously, the advertising message of determining to be released has comprised the relevant advertisements information in above-mentioned three places, follow described user and deleted " Tibet " this place name again, will no longer comprise relevant advertisements information in the so described advertising message to be released about " Tibet "; Preferably, but can determine advertising message to be released according to the content that is being transfused in the described editor, such as, the user imports " Nokia ", and so described advertising message to be released can be the advertising message about " Nokia " mobile phone; Preferably, but can determine described advertising message to be released according to importer's information of described editor correspondence, such as, can be according to described user's (importer) information with the link of its blog address or E-mail information as described advertising message to be released etc.
Then, but determine to show in the described edit form location advertising of described advertising message to be released by described device 42.Particularly, but the location advertising of described advertising message to be released can be determined according to the layout of described edit form, wherein, but can be positioned at top, bottom, left side or the right side of edit form, such as, when but described editing area is positioned at the top of described edit form, but so described location advertising just can be positioned at the below of described edit form; Again such as, but when described editing area was positioned at the left side of described edit form, so described location advertising just can be positioned at the right side of described edit form etc.
Then, issue described advertising message to be released by described device 43 at described location advertising.It will be appreciated by those skilled in the art that information shown on the described portable terminal is the information that the user browses, therefore and advertising message its coupling determined according to the information that the user browsed can satisfy user's demand preferably; Further, compared with prior art, difference is described in the foregoing description that shown information on the portable terminal comprises the information of non-Website page, it preferably includes the information of each client software in the described portable terminal and file, like this, as long as the user uses these softwares or file just can issue the advertising message of mating with its browsing content to the user, and then one side has increased the contact-making surface of user and advertisement greatly, also improved the function of client on the other hand, make the user can by client obtain easily with its information of browsing relevant information.Wherein, the form of described advertising message to be released can comprise forms such as literal, picture, audio frequency, video and Flash, does not repeat them here.
It will be appreciated by those skilled in the art that particularly above-mentioned degree of depth advertising message comprises details or the high accuracy picture relevant with described advertising message to be released or the video of being correlated with described advertising message to be released of described advertising message to be released.Those skilled in the art understand, because but the space of advertisement position is limited in described edit form, the described advertising message of its demonstration is the logo of an advertisement normally, a brief tag line or an advertisement picture or the like, wherein said advertising message comprises one and turns to link, when the user is moved into described advertisement position zone with mouse, mouse will become " little hand shape ", and after described user presses mouse, to get access to described user's click action by described device 44, and turn to the link of described advertising message, degree of depth advertising message by the described advertising message correspondence to be released of described device 45 issues, further, described device 45 also comprises the first display unit (not shown), and it is used to show the degree of depth advertising message of described advertising message correspondence to be released; The perhaps first playing device (not shown), it is used to play the degree of depth advertising message of described advertising message correspondence to be released, and wherein, described degree of depth advertising message comprises audio-frequency information at least.
Further, described device 43 also comprises first generating apparatus, and it is used for being used for according to described indication information generation one solicited message of requests pending cloth advertising message; Second dispensing device, it is used for described request information is sent to a background service system that adapts with described portable terminal; First receiving device, it is used to receive the feedback information from described background service system, and described feedback information is generated according to described request information by described background service system; And the 4th determine device, and it is used for determining described advertising message to be released according to described feedback information that said apparatus is not shown in the drawings.It will be appreciated by those skilled in the art that said apparatus is applied to specifically can not repeat them here with reference to the embodiment described in the figure 2 by the long-range also scene of issuing advertisement information of obtaining.
Figure 16 shows according to another specific embodiment of the present invention, but in the edit form of portable terminal the structural representation of the control device of issuing advertisement information.Particularly, described control device can be regarded as a variation example of control device shown in Figure 15, wherein control device 4 ' in comprise that described device 412 (be the described the 3rd among Figure 15 determine device) also comprises first generating apparatus 4121, it is used for generating a solicited message that is used for requests pending cloth advertising message according to described indication information; Second dispensing device 4122, it is used for described request information is sent to a background service system that adapts with described portable terminal; First receiving device 4123, it is used to receive the feedback information from described background service system, and described feedback information is generated according to described request information by described background service system; And the 4th determine device 4124, and it is used for determining described advertising message to be released according to described feedback information.Particularly, determine a solicited message that is used to ask advertising message according to described indication information, those skilled in the art understand, described request information comprises described indication information, for example, can with the specific fields of the corresponding command frame of described request information in the one or more described indication informations of record, like this, described background service system can obtain described key word information from corresponding field.
Then, by described device 4122 described request information is sent to a background service system that adapts with described portable terminal.Particularly, described portable terminal sends to described background server with described request information, wherein, described portable terminal can communicate with described background server in several ways, for example, described portable terminal can enter the Internet by GPRS network, thereby connect with described background server, again for example, described portable terminal can comprise short-range wireless communication module, Wi-Fi module for example, bluetooth module, ZigBee module and radio-frequency module can insert the short-distance wireless communication net by above-mentioned short-range wireless communication module, thereby can enter the Internet further then and described background server communicates.
Then, by the feedback information that described device 4123 receives from described background service system, described feedback information is generated according to described request information by described background service system.Particularly, described background server receives the described request information that sends from described portable terminal, from described request information, obtain described indication information then, in storing the database of advertising message, search the attribute of pass indication information and the advertising message of described indication information coupling according to described indication information, and with the coupling advertising message be defined as described advertising message to be released, and send to described portable terminal, described portable terminal receiving feedback information as described feedback information.Wherein, described portable terminal sends described request information can be different with the reception communication mode that described feedback information adopted, for example, described portable terminal can adopt the GPRS mode to send described request information, and adopt the Wi-Fi mode to receive described feedback information, this does not influence flesh and blood of the present invention, does not repeat them here.Further, determine described advertising message to be released by described device 4124 according to described feedback information again.Particularly, described portable terminal obtains described advertising message to be released from described feedback information, in a preference, described feedback information can comprise a plurality of advertising messages, and described portable terminal can be defined as all or part of advertisement in the above-mentioned advertising message described advertising message to be released by described client software.
Further, described control device 4 ' in also comprise the 4th receiving system, it is used to receive the solicited message of the switching advertisement that the user sends; And the second distributing device (not shown), it is used for issuing next advertising message to be released at described location advertising, and wherein said the 4th receiving system comprises the 5th receiving system at least, and it is used to receive the action message that the user presses navigation key.Particularly, described implementation process can not repeat them here with reference to figure 5 described embodiment.
With reference to above-mentioned Figure 15 and Figure 16, those skilled in the art understand, in a variation example embodiment illustrated in fig. 15, described device 44 and described device 45 can be omitted, particularly, at this moment, describedly change example only is applied to show described advertising message to be released on described advertisement position situation.For example, some described advertising message to be released does not comprise degree of depth advertising message, and so described advertising message will directly show for the user on advertisement position to be browsed; Again for example, the showing of described advertising message to be released with visual form, the user can be on described advertisement position the described video ads of direct viewing etc.
Further, in a changeable device of described device 43 shown in Figure 15, also comprise first inquiry unit, it is used for placing the data memory devices in the described portable terminal to inquire about all advertising messages of mating with described indication information one; And the 5th determine device, and it is used for determining that from all advertising messages an advertising message is as described advertising message to be released.Particularly, those skilled in the art understand, different with above-mentioned control device is, described first inquiry unit and the 5th determines that device is to finish in this locality of described portable terminal, in a preference of present embodiment, this locality of the storage of described advertising message and described portable terminal can be transferred in the interface that local advertising message is loaded into described client software by described client software and to issue, embodiment can not repeat them here with reference to the embodiment described in the figure 3 particularly.
More than specific embodiments of the invention are described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.
Claims (30)
1. but the control method of an issuing advertisement information in the edit form of portable terminal is characterized in that, comprises the steps:
A. determine advertising message to be released;
But b. determine to show in the described edit form location advertising of described advertising message to be released;
C. issue described advertising message to be released at described location advertising.
2. control method according to claim 1 is characterized in that described step a comprises the steps:
But a1. obtain the indication information relevant with described edit form;
A2. determine described advertising message to be released according to described indication information.
3. control method according to claim 2 is characterized in that described step a2 comprises the steps:
A21. the solicited message that is used for requests pending cloth advertising message according to described indication information generation one;
A22. described request information is sent to a background service system that adapts with described portable terminal;
A23. receive the feedback information from described background service system, described feedback information is generated according to described request information by described background service system;
A24. determine described advertising message to be released according to described feedback information.
4. control method according to claim 2 is characterized in that described step a2 comprises the steps:
A21 '. place the data memory devices in the described portable terminal to inquire about all advertising messages of mating one with described indication information;
A22 '. determine that from all advertising messages an advertising message is as described advertising message to be released.
5. control method according to claim 1 is characterized in that described step a comprises the steps:
A1 '. receive described advertising message to be released by wireless communication mode.
6. control method according to claim 5 is characterized in that, the advertising message described to be released that described step a1 ' receives is from the background service system that adapts with described portable terminal.
7. according to each described control method in the claim 1 to 8, it is characterized in that, comprise the steps: before the described step a
I. judge whether to exist trigger condition, carry out described step a when wherein said trigger condition is satisfied;
Ii. if there is described trigger condition, then carry out described step a.
8. according to each described control method in the claim 1 to 7, it is characterized in that, also comprise the steps:
D. receiving the user sends and the relevant click action of described advertising message to be released;
E. the degree of depth advertising message that shows described advertising message correspondence to be released.
9. control method according to claim 8 is characterized in that described step e also comprises the steps:
E1. the degree of depth advertising message that on described portable terminal, shows described advertising message correspondence to be released in full frame mode.
10. according to each described control method in the claim 1 to 9, it is characterized in that, also comprise the steps:
The solicited message of the switching advertisement that-reception user sends;
-issue next advertising message to be released at described location advertising.
11. control method according to claim 10 is characterized in that, the step of the solicited message of the switching advertisement that described reception user sends comprises the steps: at least
-reception user presses the action message of navigation key.
But 12. the control device of an issuing advertisement information in the edit form of portable terminal it is characterized in that, comprising:
First determines device, and it is used for determining advertising message to be released;
Second determines device, but it is used for determining to show in the described edit form location advertising of described advertising message to be released; And
First dispensing device, it is used for issuing described advertising message to be released at described location advertising.
13. control device according to claim 12 is characterized in that, described first determines that device also comprises:
First deriving means, but it is used to obtain the indication information relevant with described edit form; And
The 3rd determines device, and it is used for determining described advertising message to be released according to described indication information.
14. control device according to claim 13 is characterized in that, described step the three determines that device comprises:
First generating apparatus, it is used for being used for according to described indication information generation one solicited message of requests pending cloth advertising message;
Second dispensing device, it is used for described request information is sent to a background service system that adapts with described portable terminal;
First receiving device, it is used to receive the feedback information from described background service system, and described feedback information is generated according to described request information by described background service system; And
The 4th determines device, and it is used for determining described advertising message to be released according to described feedback information.
15. control device according to claim 13 is characterized in that, the described the 3rd determines that device comprises:
First inquiry unit, it is used for placing the data memory devices in the described portable terminal to inquire about all advertising messages of mating with described indication information one; And
The 5th determines device, and it is used for determining that from all advertising messages an advertising message is as described advertising message to be released.
16. control device according to claim 12 is characterized in that, described first determines that device comprises:
Second receiving system, it is used for receiving described advertising message to be released by wireless communication mode.
17. control device according to claim 16 is characterized in that, described received described advertising message to be released is from the background service system that adapts with described portable terminal.
18. according to each described control device in the claim 12 to 17, it is characterized in that, also comprise:
First judgment means, it is used to judge whether to exist trigger condition, carries out described step a when wherein said trigger condition is satisfied;
Wherein, if there is described trigger condition, then calls described first and determine device.
19. according to each described control device in the claim 12 to 18, it is characterized in that, also comprise:
The 3rd receiving system, it is used to receive the user and sends and the relevant click action of described advertising message to be released; And
First distributing device, it is used to issue the degree of depth advertising message of described advertising message correspondence to be released.
20. control device according to claim 19 is characterized in that, described first distributing device comprises as in the lower device any:
-the first display unit, it is used to show the degree of depth advertising message of described advertising message correspondence to be released; Perhaps
-the first playing device, it is used to play the degree of depth advertising message of described advertising message correspondence to be released, and wherein, described degree of depth advertising message comprises audio-frequency information at least.
21. control device according to claim 20 is characterized in that, described first display unit comprises:
Second display unit, it is used for showing in full frame mode the degree of depth advertising message of described advertising message correspondence to be released on described portable terminal.
22. according to each described control device in the claim 12 to 21, it is characterized in that, also comprise:
The 4th receiving system, it is used to receive the solicited message of the switching advertisement that the user sends; And
Second distributing device, it is used for issuing next advertising message to be released at described location advertising.
23. control device according to claim 22 is characterized in that, described the 4th receiving system comprises at least:
The 5th receiving system, it is used to receive the action message that the user presses navigation key.
24. control method according to claim 4 and/or control device according to claim 15 is characterized in that, the described advertising message that is stored in described data memory devices any in the following way is acquired:
-regularly obtain the described advertising message that is stored in described data memory devices from a background service system that adapts with described portable terminal; Perhaps
-reception the instruction request of sending according to a background service system that adapts with described portable terminal receives the described advertising message that is stored in described data memory devices.
25. according to each described control method in the claim 2 to 11 and/or according to each described control device in the claim 13 to 24, it is characterized in that, described indication information comprise in the following at least information any or appoint multiple:
But-the content that in described editor, just is being transfused to;
But-remaining content after content of deletion in described editor;
But the subject information of-described editor correspondence; And
But importer's information of-described editor correspondence;
26., it is characterized in that described wireless communication mode comprises any in the following mode according to each described control method in the claim 5 to 11 and/or according to each described control device in the claim 16 to 25:
-GPRS communication modes;
-Wi-Fi communication modes;
-bluetooth communication mode; Perhaps
-wireless induction mode.
27., it is characterized in that described trigger condition comprises any in the following condition according to each described control method in the claim 7 to 11 and/or according to each described control device in the claim 18 to 26:
But the text that shows in-described the editor is edited;
But the text generating that shows in-described the editor changes; And
-one time cycle expires.
28. each described control method and/or according to each described control device in the claim 19 to 27 in 11 according to Claim 8 is characterized in that described degree of depth advertising message comprises any in the following information:
The details of-described advertising message to be released;
-high accuracy the picture relevant with described advertising message to be released; Perhaps
-with the relevant video of described advertising message to be released.
29., it is characterized in that, but described editor comprises in the following window any according to each described control method in the claim 1 to 11 and/or according to each described control device in the claim 12 to 28:
-short message window;
-text edit software window;
-e-book window;
-chat window; Perhaps
-electronic map window.
30. according to each described control method in the claim 1 to 11 and/or according to each described control device in the claim 12 to 29, it is characterized in that, but describedly be used to show that the location advertising of described advertising message to be released is positioned at following arbitrary position of described editor:
-top;
-bottom;
-left side; Perhaps
-right side.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN200910247309XA CN102111905A (en) | 2009-12-28 | 2009-12-28 | Method for controlling advertisement information released in editable form of mobile terminal |
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| Application Number | Priority Date | Filing Date | Title |
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| CN200910247309XA CN102111905A (en) | 2009-12-28 | 2009-12-28 | Method for controlling advertisement information released in editable form of mobile terminal |
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| CN102111905A true CN102111905A (en) | 2011-06-29 |
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Application publication date: 20110629 |