CN102096879A - Method, system and terminal for releasing advertisement - Google Patents

Abstract

The invention discloses an advertisement publishing method, system and terminal. The method includes the following steps: when the widget application is started, obtain a preset advertisement field for indicating advertisement configuration rules, wherein the advertisement field includes an advertisement field for downloading an advertisement The address of the server of ; and play the advertisement to the user according to the advertisement configuration rule indicated by the obtained advertisement field. The invention increases the income of widget publishers and improves user experience.

Description

Advertising release method, system, and terminal

technical field

The present invention relates to the communication field, in particular to an advertisement publishing method, system and terminal.

Background technique

Widget (that is, widgets or widgets) is a lightweight web application program that provides users with one-click services. It is usually designed to have a specific function, for example, providing information on weather, stocks, auctions, etc. Like web pages, it is developed using standard web technologies, such as XHTML, CSS, JavaScript, etc. From this perspective, a Widget is a web page that runs out of the browser UI. Widget has the following characteristics: small and light, complete functions; personalized, various forms; rapid development, easy deployment.

The publisher publishes the widget for profit, and usually requires the user to purchase the widget application. However, the payment model hinders the wide-scale promotion of widget applications to a certain extent.

Contents of the invention

The main purpose of the present invention is to provide an advertisement publishing solution, so as to at least solve the problem in the above-mentioned related art that the promotion of widget applications is limited due to the profit model of widget publishers.

In order to achieve the above purpose, according to one aspect of the present invention, a method for publishing advertisements is provided.

According to the advertisement publishing method of the present invention, it includes the following steps: when the widget application is started, obtain a preset advertisement field for indicating advertisement configuration rules, wherein the advertisement field includes the address of a server for downloading the advertisement; and according to the obtained The ad configuration rule indicated by the ad field in the ad displays an ad to the user.

Further, the above advertisement field is parsed and saved from the configuration file of the widget application when the widget application is installed.

Further, in the case where the above advertisement field also includes the address of the network element used to receive the feedback information, after playing the advertisement to the user according to the advertisement configuration rule indicated by the obtained advertisement field, the method further includes: according to the obtained advertisement field The address of the network element used to receive the feedback information sends the playing result information indicating the success or failure of the advertisement playing to the network element indicated by the address.

Further, playing the advertisement to the user according to the advertisement configuration rule indicated by the obtained advertisement field includes: starting the widget application for the first time, downloading and storing the advertisement information and advertisement content according to the address of the server used to download the advertisement in the obtained advertisement field, Wherein, the advertisement information includes at least one of the following: the name of the file storing the advertisement content, the size of the area where the advertisement content is displayed, the media type of the advertisement content, the duration of playing the advertisement content, and the expiration time of the advertisement content; Information broadcast advertising content.

Further, in the case that the above-mentioned advertisement field also includes an advertisement playing mode that identifies the number of times the advertisement is played, informing the widget engine of the widget application to play the advertisement content according to the advertisement information includes: determining whether the startup is The advertisement needs to be played; when it is determined that the advertisement needs to be played, the widget engine of the widget application is notified to play the advertisement content according to the advertisement information.

Further, before notifying the widget engine of the widget application to play the advertisement content according to the advertisement information, the method also includes: judging whether the advertisement content is expired according to the expiration time of the advertisement content in the above advertisement information; if expired, downloading the advertisement from the server address to re-download the advertisement information and advertisement content.

In order to achieve the above purpose, according to another aspect of the present invention, a terminal is also provided.

A widget application is installed on the terminal according to the present invention, and the terminal includes: an acquisition module, configured to acquire a preset advertisement field used to indicate advertisement configuration rules when the widget application is started, wherein the advertisement field includes information for downloading advertisements The address of the server; and a playing module, configured to play the advertisement to the user according to the advertisement configuration rule indicated by the advertisement field obtained by the obtaining module.

Further, the terminal further includes: a parsing and saving module, configured to parse and save the advertisement field from the configuration file of the widget application when the widget application is installed.

Further, the terminal also includes: a downloading module, configured to download and save the advertisement information and advertisement content according to the address of the server used to download the advertisement in the advertisement field obtained by the acquisition module, wherein the advertisement information includes at least one of the following: The file name of the advertisement content, the size of the area where the advertisement content is displayed, the media type of the advertisement content, the duration of playing the advertisement content, and the expiration time of the advertisement content; the playback module is also used to notify the widget engine of the widget application to play the advertisement content according to the advertisement information.

In order to achieve the above purpose, according to still another aspect of the present invention, an advertisement publishing system is also provided.

The advertisement publishing system according to the present invention includes a server for providing a terminal to download advertisement information and advertisement content and the above-mentioned terminal.

Through the present invention, the method of adding advertisements in widget applications solves the problem of limited promotion of widget applications in the related art due to the profit model of widget publishers, increases the income of widget publishers, and improves user experience.

Description of drawings

The accompanying drawings described here are used to provide a further understanding of the present invention and constitute a part of the application. The schematic embodiments of the present invention and their descriptions are used to explain the present invention and do not constitute improper limitations to the present invention. In the attached picture:

Fig. 1 is a flowchart of an advertisement publishing method according to an embodiment of the present invention;

FIG. 2 is a structural block diagram of a terminal according to an embodiment of the present invention;

Fig. 3 is a structural block diagram of a terminal according to a preferred embodiment of the present invention;

Fig. 4 is a structural block diagram of an advertisement publishing system according to an embodiment of the present invention;

Fig. 5 is a schematic diagram of the relationship between modules of an advertisement publishing system according to a preferred embodiment of the present invention;

FIG. 6 is a flow chart of the processing of advertisement configuration rules by the widget client in installing the widget application according to Embodiment 3 of the present invention;

FIG. 7 is a flow chart of obtaining/updating advertisement information and advertisement content according to Embodiment 4 of the present invention; and

Fig. 8 is a flow chart of advertisement playing and feedback according to Embodiment 5 of the present invention.

Detailed ways

Hereinafter, the present invention will be described in detail with reference to the drawings and examples. It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other.

According to an embodiment of the present invention, a method for publishing an advertisement is provided. FIG. 1 is a flow chart of the method for publishing an advertisement according to an embodiment of the present invention. As shown in FIG. 1 , the method includes the following steps:

Step S102, when the widget application is started, obtain a preset advertisement field for indicating advertisement configuration rules, wherein the advertisement field includes an address of a server for downloading advertisements; and

Step S104, playing the advertisement to the user according to the advertisement configuration rule indicated by the acquired advertisement field.

Through the above steps, the method of adding advertisements in the widget application solves the problem of limited promotion of the widget application due to the profit model of the widget publisher in related technologies, increases the profit of the widget publisher, and improves user experience.

Preferably, the advertisement field is parsed and saved from a configuration file (eg, config.xml file) of the widget application when the widget application is installed. The method is simple, practical and highly operable.

Preferably, in the case that the advertisement field further includes the address of the network element used to receive the feedback information, after step S104, the network element indicated by the address may be sent to the network according to the acquired address of the network element used to receive the feedback information in the advertisement field Meta sends playback result information indicating the success or failure of the ad playback. The method is beneficial for the advertisement provider to know the viewing situation of the advertisement, thereby increasing the income of the publisher of the widget application.

Preferably, in step S104, if the widget application is started for the first time after installation, the advertisement information and advertisement content may be downloaded and stored according to the address of the server used to download the advertisement in the obtained advertisement field, wherein the advertisement information includes At least one of the following: the name of the file storing the advertisement content, the size of the area where the advertisement content is displayed, the media type of the advertisement content, the duration of playing the advertisement content, and the expiration time of the advertisement content; notify the widget engine of the widget application to play the advertisement content according to the advertisement information. The method can enable the terminal side to acquire advertisement information and advertisement content provided by the advertisement provider from the network, thereby displaying to the terminal user, and improving the flexibility of the system.

Preferably, in the case that the advertisement field further includes an advertisement playing mode identifying the number of times the advertisement is played, informing the widget engine of the widget application to play the advertisement content according to the advertisement information includes: determining whether the start-up needs Play the advertisement; in the case of determining that the advertisement needs to be played, notify the widget engine of the widget application to play the advertisement content according to the advertisement information. The method can effectively reduce the number of times the advertisement is played, avoids the user using the widget application from being bored with the advertisement content played, is more humanized, and improves user experience.

Preferably, before the widget engine of the notification widget application plays the advertisement content according to the advertisement information, it can judge whether the advertisement content is expired according to the expiration time of the advertisement content in the advertisement information; information and advertising content. The method can improve the effectiveness and flexibility of the system, enrich the advertisement content displayed on the terminal side, and can also increase profits for widget application publishers.

Corresponding to the above method, an embodiment of the present invention also provides a terminal. FIG. 2 is a structural block diagram of a terminal according to an embodiment of the present invention. As shown in FIG. 2 , a widget application is installed on the terminal 20, and the terminal 20 includes: an acquisition module 22. It is used to obtain a preset advertisement field for indicating advertisement configuration rules when the widget application is started, wherein the advertisement field includes an address of a server for downloading advertisements; and a playback module 24 is used to obtain the The ad configuration rule indicated by the ad field in the ad displays an ad to the user.

Through the above-mentioned terminal 20, the method of adding advertisements to widget applications solves the problem of limited promotion of widget applications in related technologies due to the profit model of widget publishers, increases the income of widget publishers, and improves user experience.

Fig. 3 is a structural block diagram of a terminal according to a preferred embodiment of the present invention. As shown in Fig. 3, the terminal 20 also includes: a parsing and saving module 32, coupled to the acquisition module 22, for installing the widget application from the configuration file of the widget application Parse and save the ad field in .

Preferably, the terminal 20 also includes: a download module 34, coupled to the acquisition module 22 and the playback module 24, for downloading and saving the advertisement information and the advertisement content according to the address of the server for downloading the advertisement in the advertisement field acquired by the acquisition module 22 , wherein the advertisement information includes at least one of the following: the name of the file storing the advertisement content, the size of the area displaying the advertisement content, the media type of the advertisement content, the duration of playing the advertisement content, the expiration time of the advertisement content; the playing module 24 is also used to notify The widget engine of the widget application plays the advertisement content according to the advertisement information.

According to an embodiment of the present invention, a system for publishing advertisements is also provided. FIG. 4 is a structural block diagram of the system for publishing advertisements according to an embodiment of the present invention. As shown in FIG. 4 , the system 40 includes a Server 42 and terminal 20 for information and advertising content.

The implementation process of the above-mentioned embodiments will be described in detail below in conjunction with preferred embodiments and accompanying drawings.

Embodiment one

In order to effectively promote widget applications and bring certain benefits to publishers, publishers provide another way to obtain widgets, that is, to insert advertisements into widget applications and distribute them to users for free. Users need to passively watch an advertisement before or during the use of the widget.

In the specific implementation process, an advertisement field may be added in the config.xml configuration file of the widget application, and related advertisement configuration rules may be defined. The widget client on the terminal side decides where to obtain advertisement information and content according to the rules, whether the widget needs to play advertisements when starting up, and whether to feed back information to the server side after the advertisements are played successfully to count the number of times users watch advertisements, etc.

For example, the release of a publisher's advertisement consists of advertisement information and advertisement content, wherein the advertisement information is used to describe the relevant information of the advertisement content, and the advertisement content is the specific media content to be played.

In this example, the method for publishing an advertisement through a widget application may include the following steps:

Step 1. Before publishing the widget application, the publisher defines the advertisement configuration rules through the advertisement field in config.xml;

Step 2: After the user obtains the widget application and successfully installs it on the terminal side, the widget client obtains the advertisement configuration rules of the widget;

Step 3, the widget client downloads the latest advertisement information and advertisement content from the configured server address according to the advertisement configuration rules of the widget;

Step 4, when the widget is started, the widget client plays the advertisement to the user according to the advertisement configuration rules of the widget and the latest advertisement information;

Step 5: After the advertisement is played, the widget client sends feedback to the server side according to the advertisement configuration rules of the widget.

Preferably, in step 1, advertisement field (for example, Advertisement) can be increased in config.xml, and this field includes following content: advertisement download Uniform Resource Locator (Uniform Resource Locator, be called for short URL) address, advertisement play mode, Feedback URL address etc. after watching the advertisement; among them, the advertisement download URL address indicates that the terminal side can download the advertisement information and advertisement content from this address, and the advertisement playing mode indicates that the advertisement is played every time/every day/week when the widget is started, and feedback is given after watching the advertisement The URL address indicates that each time the user successfully watches the advertisement, the terminal side automatically feeds back the viewing success information to this address.

Preferably, in step 2, when the widget is installed, the widget client parses the config.xml file in the widget application, obtains all information in the Advertisement field, and saves it.

Preferably, in step 3, the Widget client can first judge whether there is an advertisement configuration in a widget, if so, it means that the widget may play an advertisement when starting, and the Widget client downloads the URL address according to the advertisement configuration rule in the advertisement configuration rule, Download and save the latest advertisement information and advertisement content. It should be noted that if the widget client has already downloaded the advertisement information and advertisement content of the widget, the widget client will first analyze the advertisement information to determine whether the advertisement is expired, and if it is expired, download it again from the advertisement download URL address; If it has not expired, the current advertising content can continue to be used.

Preferably, in step 4, when the widget is started, the widget client will judge whether the current startup needs to play the advertisement according to the advertisement playing method in its advertisement configuration rules; if it needs to play the advertisement, the widget client will judge according to the Advertising information to play the corresponding advertisement. For example, the advertisement information of the Widget may include the following content: the name of the advertisement content file, the size of the display area of the advertisement content, the media type of the advertisement content, the playing time of the advertisement content, the expiration time of the advertisement content, etc.; among them, the name of the advertisement content file It is the name of the advertisement media file. The size of the display area of the advertisement content indicates the optimal advertisement display size (composed of length and width) designed by the advertisement producer. The media type of the advertisement content indicates which type of media file the advertisement medium is. The playing time of the advertising content indicates the playing time of the advertising media, and the expiration time of the advertising content indicates the valid period of the advertising content (if it exceeds this time, new advertising information and advertising content will need to be downloaded again).

Preferably, in step 5, after the advertisement content is played, the Widget client judges whether there is an advertisement feedback URL address after watching the advertisement according to the advertisement configuration rules; if there is, feedback information to the address.

It can be seen that in this embodiment, the advertisement content is not released simultaneously with the widget application, thus avoiding the defect that the advertisement content cannot be changed after the widget application is released. Publishers can continuously publish new advertisements, which can increase their income and avoid users' boredom and resistance caused by watching the same advertisement for a long time. At the same time, it provides a feedback mechanism for advertising playback, which provides the most basic statistical data for the advertising model that charges based on the number of times the advertisement is played.

Embodiment two

In this example, the format of the Advertisement field added in the configuration file config.xml can be referred to in Table 1 below, where M indicates a mandatory requirement, and O indicates an optional requirement.

Table 1

Parameter Advertisement Download URL m Scheme o NotificationURL o

In the specific implementation process, the XML format can be defined as follows:

<element name="Advertisement" type="widget:Advertisement"/>

<complexType name="Advertisement">

<complexContent>

<sequence>

<element name="DownloadURL" type="anyURI"/>

<element name="Scheme" type="widget:Scheme" minOccurs="0"/>

<element name="NotificationURL" type="anyURI" minOccurs="0"/>

</sequence>

</complexContent>

</complexType>

<simpleType name="Scheme">

<restriction base="string">

<enumeration value="EveryTime"/>

<enumeration value="EveryDay"/>

<enumeration value="EveryWeek"/>

<enumeration value="EveryMonth"/>

</restriction>

</simpleType>

Wherein, the Scheme element is an optional field, and if there is no such element in the Advertisement field, the default value (EveryTime) will be used. For example, the value of EveryTime indicates that an advertisement needs to be played every time the widget application is started; the value of EveryDay indicates that if the widget is started multiple times in a day, the advertisement only needs to be played when the widget application is started for the first time; the values of EveryWeek and EveryMonth are similar to EveryDay, respectively It only needs to be played once in a week or a month. This enumeration value can be expanded according to actual needs.

The NotificationURL element is also an optional field. If there is no such element in the Advertisement field, it means that no information needs to be fed back to the server.

In addition, the format of the advertisement information downloaded from the server side can be referred to Table 2, where M indicates a mandatory requirement, and O indicates an optional requirement.

Table 2

Parameter AdvertisementInfo Name m ViewHeight o ViewWidth o ContentType m ViewTime o ExpireTime m

In the specific implementation process, the XML format is defined as follows:

<element name="AdvertisementInfo" type="widget:AdvertisementInfo"/>

<complexType name="AdvertisementInfo">

<complexContent>

<sequence>

<element name="Name" type="string"/>

<element name="ViewHeight"type="widget:Pixel"minOccurs="0"/>

<element name="ViewWidth" type="widget:Pixel" minOccurs="0"/>

<element name="ContentType" type="anyMIMEType"/>

<element name="ViewTime" type="dateTime" minOccurs="0"/>

<element name="ExpireTime" type="dateTime"/>

</sequence>

</complexContent>

</complexType>

<simpleType name="Pixel">

<restriction base="string">

<pattern value=″\d{1,4}″/>

</restriction>

</simpleType>

Among them, the AdvertisementInfo element is the root element of the advertisement information, and the ViewHeight and ViewWidth elements are optional elements in pixels. If not set, the advertisement will be played according to the size of the area displayed by the widget by default.

The ViewTime element is also an optional element. If the advertisement content is a video content, the playback time may default to the length of the video content, and if it is a picture content, a default display duration (for example, 5 seconds) may be used.

Embodiment Three

Fig. 5 is a schematic diagram of the module relationship of the advertisement publishing system according to the preferred embodiment of the present invention. As shown in Fig. 5, in the specific implementation process, the widget client and the widget rendering engine can be installed on the terminal side, and the advertisement in this example The publishing method of is carried out on the terminal side and the advertisement server side. Fig. 6 is a flowchart of the processing of advertisement configuration rules by the widget client in installing the widget application according to Embodiment 3 of the present invention. As shown in Fig. 6, the process includes the following steps:

Step S602, obtaining a widget application;

Step S604, during the installation operation of the widget application, the management module will notify the analysis to analyze the config.xml file;

Step S606, judging whether there is an Advertisement field in the config.xml file; if not, then end the process; if yes, then enter step S608;

Step S608, analyze the Advertisement field, and judge whether the elements of the field are valid; if invalid, do not process the Advertisement field, and end this process; if valid, enter step S610;

Step S610, save the configuration rules parsed from the Advertisement field into the advertisement module, and end this process.

Embodiment Four

Fig. 7 is a flow chart of obtaining/updating advertisement information and advertisement content according to Embodiment 4 of the present invention. As shown in Fig. 7, the flow includes the following steps:

Step S702, start the widget client;

Step S704, when the widget client starts, the management module will obtain all saved widget application advertisement configuration rules from the advertisement module;

Step S706, if the advertisement configuration rule of a widget application exists, check whether the advertisement information and advertisement content of the widget application exist in the advertisement module; if not, skip to step S712; if yes, enter step S708;

Step S708, the management module notifies the analysis module to analyze the advertisement information of the widget application;

Step S710, according to the ExpireTime element of the advertisement information and the current terminal time, it is judged that the advertisement information and content have expired; if not expired, it means that the current advertisement information and advertisement content are the latest and do not need to be updated, and this process ends ; If it has expired, it means that the current advertisement information and advertisement content are not up-to-date and need to be downloaded again, and enter step S712;

Step S712, the management module notifies the network module to download the latest advertisement information and advertisement content according to the DownloadURL element in the Advertisement field;

In step S714, after the content is successfully downloaded, this process ends.

Embodiment five

Fig. 8 is a flowchart of advertisement playing and feedback according to Embodiment 5 of the present invention. As shown in Fig. 8, the process includes the following steps:

Step S802, start the widget application;

Step S804, when the widget application starts, the management module queries whether there is an advertisement configuration rule for the widget application in the advertisement module; if not, it means that the widget application does not need to play advertisements, and then skips to step S816; The widget application needs to play an advertisement, go to step S806;

Step S806, according to the Scheme element of the Advertisement field, judge whether to play the advertisement this time; if not, skip to step S816; if necessary, go to step S808;

Step S808, the management module notifies the analysis module to analyze the advertisement information of the widget application;

Step S810, the management module notifies the widget rendering engine to play the advertisement according to the advertisement information and advertisement content;

Step S812, after the advertisement playing is completed, judge whether the NotificationURL element (that is, the feedback URL address) is set in the advertisement configuration rule; if not set, then skip to step S816; if set, then enter step S814;

Step S814, sending an HTTP request to the address, and feedback that the user has finished viewing an advertisement;

In step S816, the Widget starts to run normally, and this process ends.

To sum up, the embodiment of the present invention relates to the Internet business field, and provides a method for publishing dynamic advertisements through widgets, which is applicable to desktop widget systems and widget systems on mobile terminal devices, and can regularly obtain the latest advertisement information from the server and content, during the startup process of the widget, it dynamically obtains advertisement information from the server side and plays it to the user, so as to prevent the user from getting bored and resisting because the user can only watch one advertisement for a long time. This prevents the user from continuing to use the widget under the influence of advertisements during the use of the widget.

Obviously, those skilled in the art should understand that each module or each step of the above-mentioned present invention can be realized by a general-purpose computing device, and they can be concentrated on a single computing device, or distributed in a network formed by multiple computing devices Optionally, they can be implemented with program codes executable by computing devices, so that they can be stored in storage devices and executed by computing devices, or they can be made into individual integrated circuit modules, or their Multiple modules or steps are implemented as a single integrated circuit module. As such, the present invention is not limited to any specific combination of hardware and software.

The above descriptions are only preferred embodiments of the present invention, and are not intended to limit the present invention. For those skilled in the art, the present invention may have various modifications and changes. Any modifications, equivalent replacements, improvements, etc. made within the spirit and principles of the present invention shall be included within the protection scope of the present invention.

Claims (10)

1. A publishing method for an advertisement, comprising the following steps: When the widget application is started, obtain a preset advertisement field for indicating advertisement configuration rules, wherein the advertisement field includes an address of a server for downloading advertisements; and Play an advertisement to the user according to the advertisement configuration rule indicated by the obtained advertisement field. 2. The method according to claim 1, wherein the advertisement field is parsed and saved from a configuration file of the widget application when the widget application is installed. 3. The method according to claim 2, wherein when the advertisement field further includes an address of a network element for receiving feedback information, according to the advertisement configuration rule indicated by the acquired advertisement field After the ad is played to the user, also include: According to the acquired address of the network element used to receive the feedback information in the advertisement field, the broadcast result information indicating whether the advertisement is played successfully or failed is sent to the network element indicated by the address. 4. The method according to claim 2, wherein playing the advertisement to the user according to the advertisement configuration rule indicated by the obtained advertisement field comprises: The widget application is started for the first time, and downloads and saves advertisement information and advertisement content according to the acquired address of the server for downloading advertisements in the advertisement field, wherein the advertisement information includes at least one of the following: stored The file name of the advertisement content, the size of the area where the advertisement content is displayed, the media type of the advertisement content, the duration of playing the advertisement content, and the expiration time of the advertisement content; Informing the widget engine of the widget application to play the advertisement content according to the advertisement information. 5. The method according to claim 4, characterized in that, in the case that the advertisement field further includes an advertisement playing manner identifying the number of times the advertisement is played, the widget engine of the widget application is notified to play the advertisement according to the advertisement information. Advertising content includes: Determine whether to play an advertisement at this startup according to the advertisement playing method in the acquired advertisement field; When it is determined that the advertisement needs to be played, the widget engine of the widget application is notified to play the advertisement content according to the advertisement information. 6. The method according to claim 4 or 5, wherein before notifying the widget engine of the widget application to play the advertisement content according to the advertisement information, the method further includes: judging whether the advertisement content has expired according to the expiration time of the advertisement content in the advertisement information; If expired, re-download the advertisement information and the advertisement content from the address of the server for downloading advertisements. 7. A terminal, characterized in that a widget application is installed on the terminal, and the terminal comprises: An acquisition module, configured to acquire a preset advertisement field for indicating advertisement configuration rules when the widget application is started, wherein the advertisement field includes an address of a server for downloading advertisements; and A playing module, configured to play the advertisement to the user according to the advertisement configuration rule indicated by the advertisement field obtained by the obtaining module. 8. The terminal according to claim 7, further comprising: The parsing and saving module is configured to parse and save the advertisement field from the configuration file of the widget application when the widget application is installed. 9. The terminal according to claim 7 or 8, characterized in that, The terminal further includes: a download module, configured to download and store advertisement information and advertisement content according to the address of the server for downloading advertisements in the advertisement field acquired by the acquisition module, wherein the advertisement information includes At least one of the following: the name of the file storing the advertisement content, the size of the area where the advertisement content is displayed, the media type of the advertisement content, the duration of playing the advertisement content, and the expiration time of the advertisement content; The playing module is also used to notify the widget engine of the widget application to play the advertisement content according to the advertisement information. 10. An advertisement distribution system, characterized by comprising a server for providing the terminal to download advertisement information and advertisement content and the terminal according to any one of claims 7 to 9.

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