CN102054411A - Device and method for automatically playing audio advertisements - Google Patents
Device and method for automatically playing audio advertisements Download PDFInfo
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Abstract
The invention relates to a device and a method for automatically playing audio advertisements. The device for automatically playing the audio advertisements comprises a power supply module, a signal detection module, a switch control module, a data storage module, a data play module and a data transmission module, wherein the signal detection module comprises one or more of an infrared inductive probe for acquiring an infrared trigger signal, a sound inductive probe for acquiring a sound trigger signal, a photosensitive inductive probe for acquiring an optical trigger signal, and a radio frequency identification inductive probe for acquiring an identification code signal; and the data transmission module comprises at least one of a wired transmission unit and a wireless transmission unit. The device for automatically playing the audio advertisements has the function of automatically and accurately playing the audio advertisements, can greatly enrich the propagation modes and propagation means of an advertisement market, and can be widely applied to places such as public spaces, elevators, commercial passageways, commercial centers, service facilities and the like.
Description
Technical Field
The present invention relates to an advertisement device, and more particularly, to an automatic audio advertisement playing device and method.
Background
At present, a video advertisement playing device or a planar silent advertisement device is generally adopted to play advertisements. However, the video advertisement playing device generally costs a lot, and therefore cannot be widely popularized and applied. And the video advertisement playing device has no function of automatically playing or accurately playing according to different advertisement crowds, so that high-efficiency advertisement aiming at specific crowds cannot be realized, and energy is not saved.
Although the price of the plane silent advertising device is relatively cheap, the plane silent advertising device does not have voice prompt, is not easy to attract the attention of advertising audiences, and reduces the advertising effect. A new advertising apparatus is therefore needed.
Disclosure of Invention
The technical problem to be solved by the present invention is to provide an automatic audio advertisement playing device having both automatic playing and accurate audio advertisement playing functions, aiming at the above-mentioned defects in the prior art.
Another objective of the present invention is to provide an automatic audio advertisement playing method capable of automatically playing and accurately playing an audio advertisement.
The technical scheme adopted by the invention for solving the technical problems is as follows:
an automatic audio advertisement playing device is constructed, which comprises a power supply module for supplying power, a signal detection module for acquiring a trigger signal, a switch control module for sending a control instruction to a data playing module according to the trigger signal, a data storage module for storing audio advertisement data,
a data playing module used for reading the audio advertisement data from the data storage module to play according to the instruction sent by the switch control module,
the data transmission module is used for reading audio advertisement data from the data storage module or writing the audio advertisement data into the data storage module; wherein,
the signal detection module comprises one or more of an infrared sensing probe for acquiring an infrared trigger signal, a sound sensing probe for acquiring a sound trigger signal, a photosensitive sensing probe for acquiring a light trigger signal and a radio frequency identification sensing probe for acquiring a radio frequency identification signal;
the data transmission module comprises at least one of a wired transmission unit and a wireless transmission unit.
The invention relates to an automatic audio advertisement playing device, wherein a data playing module comprises a data reading unit, a signal processing unit, a signal output interface and a loudspeaker which are sequentially connected, and further comprises a volume adjusting unit connected to the signal processing unit; wherein,
the data reading unit is used for reading audio advertisement data from the data storage module according to the instruction sent by the switch control module;
the signal processing unit is used for filtering and amplifying the audio advertisement data read by the data reading unit and outputting a stable audio signal to the signal output interface;
the signal output interface is connected to the loudspeaker and used for outputting the audio signal through the loudspeaker;
the volume adjusting unit is connected with a knob or a key and is used for controlling the volume of the audio signal output to the signal output interface by the signal processing unit according to the rotation angle of the knob or the number of times of pressing the key.
The audio advertisement automatic playing device comprises a data storage module and a playing module, wherein the data storage module comprises at least one of a built-in memory and a storage data card.
The invention relates to an automatic audio advertisement playing device, wherein a wireless transmission unit comprises at least one of an infrared transmission subunit for transmitting data in an infrared communication mode, a Bluetooth transmission subunit for transmitting data in a Bluetooth communication mode and a mobile transmission subunit for transmitting data in a global mobile communication system; and the wired transmission unit carries out data transmission through a USB interface.
The automatic audio advertisement playing device further comprises a power management module connected to the signal detection module, the switch control module, the data playing module, the data storage module and the data transmission module, and is used for controlling the switch control module, the data playing module, the data storage module and the data transmission module to enter a power saving mode when the signal detection module does not detect an input signal within a preset time;
the power module comprises a battery, at least one of a direct current power interface used for connecting an external direct current power supply and an alternating current power interface used for connecting an external alternating current power supply.
The automatic audio advertisement playing device is characterized in that the data storage module is provided with a plurality of storage units, and each storage unit stores audio advertisement data with different contents.
The automatic audio advertisement playing device also comprises a priority signal input identification control module connected to the switch control module, and the priority signal input identification control module is used for inputting a priority playing instruction to the switch control module after the audio advertisement data needing to be played preferentially is stored in the data storage module;
and the switch control module is used for combining the priority playing instruction with the radio frequency identification trigger signal and generating a control instruction capable of controlling the data playing module to select the audio advertisement data needing to be played preferentially when a radio frequency identification signal is received.
The invention relates to an automatic audio advertisement playing device, which further comprises a recording unit and a transcribing unit; wherein,
the recording unit is used for recording the sound of the external environment and storing the sound in the data storage module;
the transcription unit is used for transcribing the audio data on other media and storing the transcribed audio data in the data storage module.
The invention relates to an automatic audio advertisement playing device, wherein the loudspeaker comprises an internal loudspeaker and an external loudspeaker; the signal output interface comprises a connector for connecting the internal horn and a connector for linking the external horn.
The invention also provides an automatic playing method of the audio advertisement, which comprises the following steps:
A. storing the audio advertisement data in a data storage module;
B. the signal detection module acquires trigger signals, wherein the trigger signals comprise one or more of infrared trigger signals, sound trigger signals, light trigger signals and radio frequency identification trigger signals;
C. the switch control module generates a control signal according to the trigger signal;
D. and the data playing module reads the audio advertisement data according to the control signal in the storage sequence, or reads the preset audio advertisement data and plays the audio advertisement data.
The invention discloses an automatic playing method of audio advertisements, wherein the step A comprises the following steps:
a1, after storing the audio advertisement data needing to be played preferentially in the data storage module, inputting a preferential playing instruction into the switch control module;
the step B comprises the following steps:
b1, the signal detection module acquires a radio frequency identification trigger signal;
the step C comprises the following steps:
c1, the switch control module generates a control instruction which can control the data playing module and select the audio advertisement data needing to be played preferentially according to the priority playing instruction and the radio frequency identification trigger signal.
The invention discloses an automatic playing method of audio advertisements, wherein the step B comprises the following steps:
b2, the signal detection module only acquires one or more trigger signals of an infrared trigger signal, a sound trigger signal and a light trigger signal;
the step C comprises the following steps:
c2, the switch control module generates a control instruction which can control the data playing module to select the audio advertisement data stored in the data storage module in sequence according to the trigger signal obtained in the step B2.
The automatic audio advertisement playing device has the functions of automatically playing and accurately playing the audio advertisement, can greatly enrich the propagation modes and means of the advertisement market, and can be widely applied to places such as public spaces, elevators, commercial channels, markets, service facilities and the like.
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The invention will be further described with reference to the accompanying drawings and examples, in which:
fig. 1 is a schematic block diagram of an automatic playback apparatus according to an embodiment of the present invention.
Detailed Description
The following detailed description of preferred embodiments of the invention refers to the accompanying drawings.
Fig. 1 shows a schematic block diagram of an audio advertisement automatic playing device according to an embodiment of the present invention, which includes a power module 80, a signal detection module 10, a switch control module 20, a data playing module 30, a data storage module 40, and a data transmission module 50, and further includes a power management module 60 connected to the signal detection module 10, the switch control module 20, the data playing module 30, the data storage module 40, and the data transmission module 50.
The power module 80 is mainly used for supplying power to the whole device, and the power module 80 may include a battery, a dc power interface connected to an external dc power supply, an ac power interface connected to an external ac power supply, or a combination of two or three of the above three power supply modes. The power management module 60 controls the switch control module 20, the data playing module 30, the data storage module 40 and the data transmission module 50 to enter the power saving mode when the signal detection module 10 does not detect the input signal within the predetermined time. The predetermined time may be set as needed, and may be 30 seconds, 1 minute, or the like.
The signal detection module 10 in this embodiment is mainly used to acquire a trigger signal. The trigger signal comprises one or more of an infrared trigger signal, a sound trigger signal, an optical trigger signal and a radio frequency identification trigger signal. The signal detection module may include an infrared sensing probe 11, a sound sensing probe 12, a photosensitive sensing probe 13 or a radio frequency identification sensing probe 14, or may include one or more of the above four probes.
Wherein, the infrared induction probe 11 is mainly used for acquiring the infrared trigger signal, and when a person passes through the place provided with the audio advertisement automatic playing device, the infrared induction probe 11 can sense the infrared trigger signal.
The sound sensing probe 12 is mainly used for acquiring a sound trigger signal, and when a person passes through the sound sensing probe 12 and speaks or actively makes a sound in a place where the audio advertisement automatic playing device is installed, the sound sensing probe 12 can sense the sound trigger signal.
The photosensitive sensing probe 13 is mainly used for acquiring a light trigger signal, and a light trigger sensor is arranged in places such as common public spaces, elevators, commercial channels, markets and the like. When someone arrives, can trigger the ambient lighting lamp according to sound etc. and light, this light trigger signal can be perceived to the photosensitive inductive probe 13 of the audio advertisement automatic playing device who sets up at this moment in this place.
The rfid inductive probe 14 is mainly used to obtain an rfid signal, for example, when a specific member of a shopping card passes through a location where the audio advertisement automatic playing device is installed, the specific rfid inductive probe 14 can sense the rfid code on the shopping card.
The data storage module 40 is mainly used for storing audio advertisement data, and may be a built-in memory or a memory data card, or both. As shown in fig. 1, one or more storage units, including a storage unit 1, a storage unit 2, a storage unit 3, a storage unit 4, a storage unit 5, a storage unit 6, a storage unit 7, a storage unit 8, and the like, may be disposed in the storage area of the data storage module 40 to store audio advertisement data of different contents, each of which is provided with a different address to facilitate selection.
The data transmission module 50 is mainly convenient for an external device to read audio advertisement data from the data storage module 40 or write audio advertisement data into the data storage module 40 through the external device. When writing, the storage units can be sequentially stored according to the writing sequence, for example, the storage unit comprises a storage unit 1, a storage unit 2, a storage unit 3 and a storage unit 4, if the storage unit 1 already has audio advertisement data before writing, the writing is performed to the storage unit 2 when writing, the storage unit 3 is written next time, and so on. It is also possible to clear all the data in the memory area by a reset command before writing and then start writing again from the memory unit 1.
In this embodiment, the data transmission module 50 may include a wireless transmission unit 52 or a wired transmission unit 51. The wireless transmission unit 52 may be an infrared transmission subunit for transmitting data in an infrared communication manner, a bluetooth transmission subunit for transmitting data in a bluetooth communication manner, or a mobile transmission subunit for transmitting data in a global system for mobile communications, or a combination of these wireless communication manners. The wired transmission unit 54 may perform wired data transmission through a USB interface or the like.
Therefore, a user can write data into the storage area of the data storage module 40 or remove data in the storage area by using a USB data line as a carrier through the USB interface, or write data into the storage area of the data storage module 40 or store data in the storage area into data cards such as a mmc card by using data cards such as the mmc card as carriers through the read-write card slot; the audio advertisement data stored in the equipment with storage and corresponding wireless communication functions, such as a mobile phone and a computer, can also be transmitted to the storage area in a wireless mode, such as infrared and Bluetooth, or the related audio advertisement data can be read from the storage area to the equipment, such as the mobile phone and the computer.
The data transmission module 50 may further include a recording unit 54, and the recording unit 54 may record the sound of the external environment at any time and store the sound in the storage area of the data storage module 40. Therefore, under the condition that the audio advertisement data are not prepared in advance or no equipment for storing the audio advertisement data is arranged nearby, the advertisement content can be recorded temporarily through the function, so that the method and the device have higher flexibility and wider application range.
Meanwhile, the data transmission module 50 may further include a transcription unit 53, and the audio data on other media may be transcribed and stored in the data storage module 40 through the transcription unit 53. For example, in the case of audio data storage and playing media such as MP3, when playing MP3, the audio signal output terminal thereof can be connected to the interface of the dubbing unit of the automatic audio advertisement playing apparatus of this embodiment, so that the content played by MP3 can be dubbed into the storage area of the data storage module 40, which is more convenient for use.
The switch control module 20 of this embodiment is mainly configured to generate a control instruction according to the trigger signal obtained by the signal detection module 10, and send the control instruction to the data playing module 30. The data playing module 30 mainly reads the corresponding audio advertisement data from the data storage module 40 according to the instruction sent by the switch control module 20 for playing. Specifically, according to the type of the acquired trigger signal, a storage address of the audio advertisement data to be played in the storage area of the data storage module 40 is generated, so that the data playing module 30 can read and play the audio advertisement data correctly.
The correct playing includes two modes, one mode is sequential playing, when the switch control module 20 receives only one or more of the infrared trigger signal, the sound trigger signal or the light trigger signal, the data playing module 30 is controlled to play in sequence according to the sequence of writing the audio advertisement data in the data storage module 40, and all the audio advertisement data in the storage area are played in a circulating manner within a certain time.
Another way is to play accurately, when the switch control module 20 receives the rfid trigger signal, regardless of whether other three trigger signals are received, the data playing module 30 is controlled to read the audio advertisement data that needs to be played preferentially from the storage area and play the audio advertisement data.
To achieve accurate playback of the audio advertisement data, a priority signal input recognition control module 70 may be connected to the switch control module 20. When the user stores the audio advertisement data to be played preferentially in the storage area of the data storage module 40, the preferential playing command is input to the switch control module 20 through the preferential signal input recognition control module 70. The switch control module 20 records the address of the storage unit currently storing the audio advertisement data to be played preferentially, and when receiving the radio frequency identification signal, combines the preferential play instruction with the radio frequency identification trigger signal to generate a control instruction capable of controlling the data play module 30 to select the audio advertisement data to be played preferentially.
The accurate playing mode can be widely applied to supermarkets, shopping malls and other merchants which issue membership cards or shopping cards to customers. When a customer who holds a corresponding membership card or a shopping card passes through a place provided with the automatic audio advertisement playing device, the device can play preset advertisement contents, such as information of sales promotion, activities, discount and the like, and is more targeted, so that the advertisement effect is maximized.
In this embodiment, the data playing module 30 includes a data reading unit 31, a signal processing unit 34, a signal output interface 35, and a speaker, which are connected in sequence. The data reading unit 31 mainly reads audio advertisement data from the data storage module 40 according to a control instruction sent by the switch control module 20; the signal processing unit 34 performs filtering, amplification and other processing on the audio advertisement data read by the data reading unit, and outputs a stable audio signal to the signal output interface 35. The signal output interface 35 is connected to a speaker, and outputs an audio signal through the speaker.
Wherein the horn may be an internal horn 36, or an external horn 37. The signal output interface 35 may include an internal connector connected to an internal horn 36 and an external connector connected to an external horn 37. The internal speaker 36 is mainly used for audio advertisement playing in general public places such as stairs, walkways and elevators, which are not too loud, and the external speaker 37 can be connected as required, for example, in places such as shopping malls and shops, which need large volume for broadcast propaganda.
In this embodiment, the data playing module 30 may further include a volume adjusting unit 32 connected to the signal processing unit 34, the volume adjusting unit 32 may be connected to a knob 33 of an external device or connected to a key of the external device, and the volume of the audio signal output to the signal output interface 35 by the signal processing unit 34 is controlled according to the rotation angle of the knob or the number of times the key is pressed, so as to meet different environmental requirements.
In summary, the automatic audio advertisement playing device of the present invention detects an external trigger signal by using the auto-induction probe, generates different control signals according to different trigger signals, and selects different playing modes according to the different control signals to play the audio advertisement, and has the functions of automatic playing and accurate audio advertisement playing, and is a media device between the video advertisement playing device and the planar silent advertisement device.
The method overcomes the limitation that the prior video advertisement playing device can not be applied in a large area due to high cost, simultaneously solves the problem that the video advertisement playing device can not realize automatic induction automatic playing, and makes up the defect that the plane silent advertisement device has no sound prompt. Greatly enriches the propagation modes and means of the advertisement market, and can be widely applied to places such as public spaces, elevators, commercial channels, markets, service facilities and the like.
It will be understood that modifications and variations can be made by persons skilled in the art in light of the above teachings and all such modifications and variations are intended to be included within the scope of the invention as defined in the appended claims.
Claims (12)
1. An automatic playing device of audio advertisements is characterized by comprising a power supply module for supplying power, a signal detection module for acquiring a trigger signal, a switch control module for sending a control instruction to a data playing module according to the trigger signal, a data storage module for storing audio advertisement data,
a data playing module used for reading the audio advertisement data from the data storage module to play according to the instruction sent by the switch control module,
the data transmission module is used for reading audio advertisement data from the data storage module or writing the audio advertisement data into the data storage module; wherein,
the signal detection module comprises one or more of an infrared sensing probe for acquiring an infrared trigger signal, a sound sensing probe for acquiring a sound trigger signal, a photosensitive sensing probe for acquiring a light trigger signal and a radio frequency identification sensing probe for acquiring a radio frequency identification signal;
the data transmission module comprises at least one of a wired transmission unit and a wireless transmission unit.
2. The automatic playing device of audio advertisement of claim 1, wherein the data playing module comprises a data reading unit, a signal processing unit, a signal output interface and a speaker connected in sequence, and further comprises a volume adjusting unit connected to the signal processing unit; wherein,
the data reading unit is used for reading audio advertisement data from the data storage module according to the instruction sent by the switch control module;
the signal processing unit is used for filtering and amplifying the audio advertisement data read by the data reading unit and outputting a stable audio signal to the signal output interface;
the signal output interface is connected to the loudspeaker and used for outputting the audio signal through the loudspeaker;
the volume adjusting unit is connected with a knob or a key and is used for controlling the volume of the audio signal output to the signal output interface by the signal processing unit according to the rotation angle of the knob or the number of times of pressing the key.
3. The automatic audio advertisement playing device according to claim 1, wherein the data storage module comprises at least one of a built-in memory and a storage data card.
4. The automatic playing device of audio advertisement of claim 1, wherein the wireless transmission unit comprises at least one of an infrared transmission subunit for transmitting data in infrared communication, a bluetooth transmission subunit for transmitting data in bluetooth communication, and a mobile transmission subunit for transmitting data in global system for mobile communication; and the wired transmission unit carries out data transmission through a USB interface.
5. The automatic playing device of audio advertisement of claim 1, further comprising a power management module connected to the signal detection module, the switch control module, the data playing module, the data storage module and the data transmission module, for controlling the switch control module, the data playing module, the data storage module and the data transmission module to enter a power saving mode when the signal detection module does not detect the input signal within a predetermined time;
the power module comprises a battery, at least one of a direct current power interface used for connecting an external direct current power supply and an alternating current power interface used for connecting an external alternating current power supply.
6. The automatic playing device of audio advertisement as claimed in claim 1, wherein the data storage module is provided with a plurality of storage units, and each storage unit stores audio advertisement data with different contents.
7. The automatic playing device of audio advertisement of claim 6, further comprising a priority signal input recognition control module connected to the switch control module, for inputting a priority playing command to the switch control module after the audio advertisement data required to be played in priority is stored in the data storage module;
and the switch control module is used for combining the priority playing instruction with the radio frequency identification trigger signal and generating a control instruction capable of controlling the data playing module to select the audio advertisement data needing to be played preferentially when a radio frequency identification signal is received.
8. The automatic playing device of audio advertisement as claimed in claim 1, further comprising a recording unit and a transcribing unit; wherein,
the recording unit is used for recording the sound of the external environment and storing the sound in the data storage module;
the transcription unit is used for transcribing the audio data on other media and storing the transcribed audio data in the data storage module.
9. The automatic audio advertisement playback device of claim 2, wherein the speakers comprise an internal speaker and an external speaker; the signal output interface comprises a connector for connecting the internal horn and a connector for linking the external horn.
10. An automatic playing method of audio advertisements comprises the following steps:
A. storing the audio advertisement data in a data storage module;
B. the signal detection module acquires trigger signals, wherein the trigger signals comprise one or more of infrared trigger signals, sound trigger signals, light trigger signals and radio frequency identification trigger signals;
C. the switch control module generates a control signal according to the trigger signal;
D. and the data playing module reads the audio advertisement data according to the control signal in the storage sequence, or reads the preset audio advertisement data and plays the audio advertisement data.
11. The method for automatically playing audio advertisements according to claim 10, wherein the step a comprises:
a1, after storing the audio advertisement data needing to be played preferentially in the data storage module, inputting a preferential playing instruction into the switch control module;
the step B comprises the following steps:
b1, the signal detection module acquires a radio frequency identification trigger signal;
the step C comprises the following steps:
c1, the switch control module generates a control instruction which can control the data playing module and select the audio advertisement data needing to be played preferentially according to the priority playing instruction and the radio frequency identification trigger signal.
12. The method for automatically playing audio advertisements according to claim 10, wherein the step B comprises:
b2, the signal detection module only acquires one or more trigger signals of an infrared trigger signal, a sound trigger signal and a light trigger signal;
the step C comprises the following steps:
c2, the switch control module generates a control instruction which can control the data playing module to select the audio advertisement data stored in the data storage module in sequence according to the trigger signal obtained in the step B2.
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| CN102867536A (en) * | 2012-09-20 | 2013-01-09 | 周兴波 | Information passive playing electronic device |
| CN104571856A (en) * | 2014-12-17 | 2015-04-29 | 深圳市金立通信设备有限公司 | Terminal |
| CN104572007A (en) * | 2014-12-17 | 2015-04-29 | 深圳市金立通信设备有限公司 | Method for adjusting sound volume of terminal |
| CN105390077A (en) * | 2015-12-23 | 2016-03-09 | 缪雪峰 | Intelligent bulletin board based on sensing detection |
| WO2016192072A1 (en) * | 2015-06-04 | 2016-12-08 | 武克易 | Cloud storage automatic playing apparatus and playing system |
| CN108900890A (en) * | 2018-06-29 | 2018-11-27 | 北京优屏科技服务有限公司 | Interactive advertisement playback method and system |
| CN108962088A (en) * | 2018-07-31 | 2018-12-07 | 杭州浙启品牌管理有限公司 | A kind of advertising method being easy to use in building |
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| CN201035937Y (en) * | 2007-04-13 | 2008-03-12 | 陈平 | Advertising device |
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| CN102867536A (en) * | 2012-09-20 | 2013-01-09 | 周兴波 | Information passive playing electronic device |
| CN102867536B (en) * | 2012-09-20 | 2015-09-16 | 周兴波 | The passive broadcasting electronic installation of information |
| CN104571856A (en) * | 2014-12-17 | 2015-04-29 | 深圳市金立通信设备有限公司 | Terminal |
| CN104572007A (en) * | 2014-12-17 | 2015-04-29 | 深圳市金立通信设备有限公司 | Method for adjusting sound volume of terminal |
| WO2016192072A1 (en) * | 2015-06-04 | 2016-12-08 | 武克易 | Cloud storage automatic playing apparatus and playing system |
| CN105390077A (en) * | 2015-12-23 | 2016-03-09 | 缪雪峰 | Intelligent bulletin board based on sensing detection |
| CN108900890A (en) * | 2018-06-29 | 2018-11-27 | 北京优屏科技服务有限公司 | Interactive advertisement playback method and system |
| CN108962088A (en) * | 2018-07-31 | 2018-12-07 | 杭州浙启品牌管理有限公司 | A kind of advertising method being easy to use in building |
| CN112707261A (en) * | 2019-10-25 | 2021-04-27 | 北京夜谱科技有限公司 | Elevator broadcasting advertisement system |
| CN111198606A (en) * | 2019-12-26 | 2020-05-26 | 安徽讯呼信息科技有限公司 | Intelligent display system based on server and touch display screen |
| CN114955764A (en) * | 2021-02-22 | 2022-08-30 | 东芝电梯株式会社 | Advertisement display method for elevator and display device in car |
| CN115604512A (en) * | 2022-09-06 | 2023-01-13 | 三菱重工空调系统（上海）有限公司（Cn） | A display system and method for automatically playing Internet multimedia through character recognition |
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| CN102054411B (en) | 2012-12-26 |
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