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CN102036108A - Method and equipment for realizing audience rating investigation by using digital television terminal - Google Patents

Method and equipment for realizing audience rating investigation by using digital television terminal Download PDF

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Publication number
CN102036108A
CN102036108A CN2010105863470A CN201010586347A CN102036108A CN 102036108 A CN102036108 A CN 102036108A CN 2010105863470 A CN2010105863470 A CN 2010105863470A CN 201010586347 A CN201010586347 A CN 201010586347A CN 102036108 A CN102036108 A CN 102036108A
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data
terminal
digital
server
sent
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CN2010105863470A
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Chinese (zh)
Inventor
蒋艳兵
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Hisense Broadband Multimedia Technology Co Ltd
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Hisense Broadband Multimedia Technology Co Ltd
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Priority to CN2010105863470A priority Critical patent/CN102036108A/en
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Abstract

The invention discloses a method and equipment for realizing audience rating investigation by using a digital television terminal. The method comprises the following steps of: building communication linkage between the digital television terminal and an audience rating investigation server; collecting user information data and program information data by the digital television terminal; sending the data to the server by the communication linkage; and counting the audience rating investigation information by the server according to the data sent by the digital television terminal. With the method, the communication linkage between the audience rating investigation server and the digital television terminal which receives television programs is used for directly realizing audience rating investigation, so that the purposes of strong instantaneity, higher accuracy and convenience and simplicity in use are achieved.

Description

A kind of method and apparatus that utilizes digital TV terminal to realize audience investigation
Technical field
The present invention relates to the digital TV terminal applied technical field, specifically, relate to a kind of method and apparatus that utilizes digital TV terminal to realize audience investigation.
Background technology
Along with popularizing fast of Digital Television, increasing TV programme represents to vast TV user by videoland.Simultaneously, along with the continuous development of Internet technology, the multimedia resource on the Internet becomes increasingly abundant, and causes the TV user colony of TV reception constantly to change, and the audience ratings of TV programme is also uneven.Thereby, the data that viewership such as audience ratings and rating colony are added up become TV media evaluation oneself program, determine the advertisement price of channel and period, and the advertiser selects the important evidence of medium, channel, period and program.
At present, the audience investigation statistics of Digital Television generally still adopts traditional papery survey mode, survey section selects some occasion granting questionnaire to investigate, then, manually exchange to interrogate and involve in row and collect and gather, screen and add up, obtain statistics afterwards through the artificial treatment flow process of complexity.Whole fact-finding process is wasted time and energy, and cost is higher.And, can not reflect viewership in time, exactly because the randomness and the uncertainty of the investigation colony of selecting cause the statistics data accuracy lower, and the real-time of data are relatively poor.
Summary of the invention
One of purpose of the present invention is to provide a kind of method of utilizing digital TV terminal to realize audience investigation, the above-mentioned shortcoming and defect that exists with the method that overcomes existing papery survey rating.
For achieving the above object, the present invention adopts following technical proposals to be achieved:
A kind of method of utilizing digital TV terminal to realize audience investigation, described method comprises the steps:
A1: between digital TV terminal and audience investigation server, establish a communications link;
A2: digital TV terminal is gathered user profile data and program information data, by communicating to connect data is sent to server;
A3: the data statistics audience information that server sends according to the digital TV terminal that receives.
Aforesaid method, in described step a2, digital TV terminal can directly be sent to server by communicating to connect with data after receiving the data in server query requests, to realize the real-time inquiry and the reception of data.
Aforesaid method, in described step a2, digital TV terminal also can be gathered first buffer memory after user profile data and the program information data, regularly data in buffer is sent to server by communicating to connect then, to avoid communicating to connect the peak period of network, avoid taking place message transmission and stop up.
Aforesaid method in described step a2, if digital TV terminal exists user's the platform that changes to operate, then at first judges whether to arrive changing the interstation interval of setting, if arrive changing the interstation interval of setting, then gathers the user profile data again.So, promptly can force users import the accuracy that corresponding user profile is carried out user identification confirmation, guaranteed audience investigation, can avoid the user frequently to carry out identity validation again, improve the comfortableness that the user uses.
Aforesaid method, in described step a2, if the library of programmes of digital TV terminal is upgraded, the library of programmes information data after then will upgrading is sent to server by communicating to connect, to guarantee the timely, accurate of audience investigation.
Aforesaid method, for guaranteeing the accurate transmission of data, in described step a2, digital TV terminal is sent to server in the mode of packet with packing data.
And, if the data that digital TV terminal sends are many bag data, then data television terminal elder generation sends many bag data sending request to server, and subpackage is sent to server with data after receiving the answer signal of server feedback, guarantees the continuous, accurate of transfer of data.
Aforesaid method, in described step a1, communicating to connect of setting up between digital TV terminal and the audience investigation server is preferably mobile communication and is connected, and it is convenient not only to use, and efficiency of transmission is higher.
Two of purpose of the present invention is to provide a kind of equipment that utilizes digital TV terminal to realize audience investigation, with realize simply, fast, in real time, audience investigation accurately.
For achieving the above object, the present invention adopts following technical proposals to be achieved:
A kind of equipment that utilizes digital TV terminal to realize audience investigation, described equipment comprises digital TV terminal and audience investigation server, also be connected with communication module on digital TV terminal, digital TV terminal establishes a communications link by communication module and audience investigation server; Digital TV terminal is gathered user profile data and program information data, by communication module data is sent to server.
Aforesaid equipment, described communication module is preferably mobile communication module, and described mobile communication module is connected with digital TV terminal by the serial ports of described digital TV terminal.
Compared with prior art, advantage of the present invention and good effect are: the method and apparatus that utilizes digital TV terminal to realize audience investigation of the present invention communicates to connect by standing between digital TV terminal and audience investigation server, utilize digital TV terminal image data and passback, thereby with its media as audience investigation, can either avoid the manpower of traditionally on paper audience investigation questionnaire mode, the huge input of material resources and financial resources, reduce cost, and can solve the inaccuracy and the hysteresis quality of papery survey mode, improve the accuracy and the promptness of audience information investigation such as rating colony and audience ratings.And, because the data of digital TV terminal collection directly are back to server, be convenient to the statistics and analysis of server end data, improved the convenience and the reliability of audience investigation data statistics.
After reading the specific embodiment of the present invention in conjunction with the accompanying drawings, other characteristics of the present invention and advantage will become clearer.
Description of drawings
Fig. 1 is that the present invention utilizes digital TV terminal to realize the structural representation of an embodiment of equipment of audience investigation;
Fig. 2 is that the present invention utilizes digital TV terminal to realize the schematic flow sheet of an embodiment of method of audience investigation.
Embodiment
Below in conjunction with the drawings and specific embodiments technical scheme of the present invention is described in further detail.
The present invention from the routine work that makes things convenient for audience investigation department, to improve audience investigation accuracy and real-time, reduce the cost input to greatest extent be starting point, the existing mode that generally adopts traditionally on paper survey mode to add up audience information such as audience ratings is improved, utilize the direct realization audience investigation that communicates to connect of the digital TV terminal of received television program and audience investigation server, real-time is stronger, accuracy is higher, uses simple, convenient.
Figure 1 shows that the present invention utilizes digital TV terminal to realize the structural representation of an embodiment of equipment of audience investigation.
For digital TV terminal, can be digital intergrated unit, also can be digital TV set-top box, this embodiment is example with the digital TV set-top box.
As shown in Figure 1, this equipment comprises as the set-top box 11 of digital TV terminal and audience investigation server 13, set-top box 11 generally is arranged in user's dwelling house, and audience investigation server 13 can be arranged on audience investigation company or other carry out the department inside of audience investigation.
For realizing that the rating colony of TV programme and the investigation statistics of program audience rating are connected with mobile communication module 12 on the serial ports of set-top box 11, both communicate by serial ports.And mobile communication module 12 can with audience investigation server 13 between set up mobile communication and be connected, and then can realize radio communication between set-top box 11 and the audience investigation server 13.Set-top box 11 can be gathered the user profile data and the program information data of this digital TV terminal, and by mobile communication module 12 these data is sent to audience investigation server 13 with the radio communication connected mode.Simultaneously, audience investigation server 13 also can send query requests etc. to set-top box 11 by wireless transmission method.The specific implementation method can be with reference to figure 2 and following description to Fig. 2.
For mobile communication module 12, can adopt such as gsm module, CDMA module and wait and realize.It can directly be embedded in the set-top box generative process in the set-top box 11, also can hang over outside the set-top box 11 in use outward as required.Certainly, be not limited to mobile communication for communicating to connect between set-top box 11 and the audience investigation server 13 and be connected, also can adopt other wired or wireless communication modes.
Fig. 2 shows the present invention and utilizes digital TV terminal to realize the schematic flow sheet of an embodiment of method of audience investigation.This method is example with digital TV set-top box as digital TV terminal still, and is circumscribed with mobile communication module on the serial ports of set-top box based on the equipment of Fig. 1 embodiment.
As shown in Figure 2, the concrete operation principle and the flow process of this method are as follows:
S201: set-top box starts.
S202: when needs carried out audience investigation, associated companies or department sent handshake by the audience investigation server, with the proper communication of foundation and maintenance and set-top box.Set-top box sends the answer signal of shaking hands by mobile communication module after receiving the handshake of server, be connected with mobile network communication between the audience investigation server thereby set up set-top box.
S203: judge whether set-top box is in holding state.If set-top box standby, execution in step S204; Otherwise, go to step S205.
S204: when set-top box was in holding state, set-top box was controlled its mobile communication module that is connected and is sent standby signal to server.
S205: when set-top box was in the normal operating conditions of non-standby, prompting used the user of set-top box to import user profile.Specifically, behind the set-top box normal boot-strap, set-top box is controlled display user's information inputting interface on the coupled digital television display screen, this inputting interface can be to select the interface, the user only needs to select to get final product in the subscriber identity information that prestores, this operation can realize by remote controller, and is easy to operate.
S206: set-top box is gathered user profile data and program information data, and is sent to mobile communication module by serial ports.
The user profile data are to determine according to the information of step S205 user input, and program information data then is the information such as program sequence number, program number and program category of the program watched of active user.Set-top box directly is sent to mobile communication module by its serial ports after collecting these information datas.
S207: judge whether server has the data query request.If execution in step S208 is arranged; If do not have, execution in step S209 then.
S208:, then between the set-top box control mobile communication module user profile data and program information data are sent to server if server has sent the data query request.
S209: if server does not send the data query request, the information data that the then first memory machine top box of mobile communication module is sent, basis setting in advance regularly is sent to server again with these information datas then.
By above-mentioned steps S207 to S209 as can be known, in this embodiment, the signal data transmission between set-top box and the server can be adopted dual mode, and a kind of mode is that server initiatively sends the data query request according to statistical requirements, and the request set-top box sends data; Another kind of mode is according to both sides' agreement, and set-top box control mobile communication module regularly is sent to server with the data of storage.By first kind of mode, the real-time collection and the transmission of audience information data can be realized, and, the peak period of network can be effectively avoided communicating to connect by the second way, avoid taking place message transmission and stop up.And when adopting second kind of transmission means, for avoiding the taking of set-top box main storage, the data that set-top box will be gathered in real time are sent in the mobile communication module stores, and can not influence the operate as normal of set-top box.
S210: judge whether to send into many bag data.If, execution in step S212; If not, execution in step S211.
For guaranteeing the accurate transmission of data, the set-top box among this embodiment is sent to server in the mode of packet with packing data.And, for guarantee transfer of data continuously, fast, length of data package is unsuitable excessive, therefore, then adopts for long data to be divided into many bag data and to transmit.
S211:, then will directly be sent to server after the packing data if data have only a bag.
S212: send if wrap data more, require set-top box to send many bag data sending request by mobile communication module to server earlier.
S213: set-top box is after the many bags data that receive server feedback send answer signal, and subpackage sends data.And, after whenever sending bag data, all need the answer signal that receives packet of waiting for server feedback, after receiving the answer signal of server feedback, send next bag data again, with the accuracy of further assurance transfer of data.
Server can be added up audience informations such as rating colony, audience ratings according to data message behind the data message that receives.And, be digitized data because set-top box sends, server can directly be gathered use, has avoided the traditionally on paper investigation also to need the special messenger that the papery data are entered into digitized process in the computer.
S214: what judge whether to have the user changes the platform operation.If there is not execution in step S215; If have, go to step S217.
S215: whether the library of programmes of judging the set-top box end is upgraded.If, execution in step S216; If not, go to step S206, continue Information Monitoring data and transmission.
S216: after the library of programmes of set-top box end is upgraded, the library of programmes information data after upgrading is sent to server by mobile communication module,, goes to step S206 then, continue Information Monitoring data and transmission to guarantee the timely and accurate of audience investigation.
S217:, at first judge whether to arrive the blanking time of setting if exist the user to change the platform operation.If, going to step S205, the prompting user imports user profile.If do not reach the blanking time of setting, then go to step S206, continue Information Monitoring data and transmission.
The purpose that this step is set is: on the one hand, if change platform operation and the overlong time of gathering user profile for the first time, force users is imported user profile once more, to guarantee the accuracy of rating mass survey; On the other hand, if blanking time is not long, the user generally can not change in the case, carries out identity validation for avoiding same user frequently to import user profile, then user profile is defaulted as the user profile of up-to-date collection, to improve the comfortableness that the user uses.Can be the predefined time blanking time, also can be set by user oneself.
For method and apparatus of the present invention, be not limited to the investigation that audience investigation department carries out audience information, its application also can be expanded, and for example, can be applied in the various social survey field of social investigation department etc.
Above embodiment is only in order to illustrating technical scheme of the present invention, but not limits it; Although the present invention is had been described in detail with reference to previous embodiment, for the person of ordinary skill of the art, still can make amendment to the technical scheme that previous embodiment is put down in writing, perhaps part technical characterictic wherein is equal to replacement; And these modifications or replacement do not make the essence of appropriate technical solution break away from the spirit and scope of the present invention's technical scheme required for protection.

Claims (10)

1. a method of utilizing digital TV terminal to realize audience investigation is characterized in that described method comprises the steps:
A1: between digital TV terminal and audience investigation server, establish a communications link;
A2: digital TV terminal is gathered user profile data and program information data, by communicating to connect data is sent to server;
A3: the data statistics audience information that server sends according to the digital TV terminal that receives.
2. method according to claim 1 is characterized in that, in described step a2, digital TV terminal directly is sent to server by communicating to connect with data after receiving the data in server query requests.
3. method according to claim 1 is characterized in that, in described step a2, first buffer memory after digital TV terminal collection user profile data and the program information data regularly is sent to server with data in buffer by communicating to connect then.
4. method according to claim 1 is characterized in that, in described step a2, if digital TV terminal exists user's the platform that changes to operate, then at first judge whether to arrive changing the interstation interval of setting,, then gather the user profile data again if arrive changing the interstation interval of setting.
5. method according to claim 1 is characterized in that, in described step a2, if the library of programmes of digital TV terminal is upgraded, the library of programmes information data after then will upgrading is sent to server by communicating to connect.
6. according to each described method in the claim 1 to 5, it is characterized in that in described step a2, digital TV terminal is sent to server in the mode of packet with packing data.
7. method according to claim 6, it is characterized in that, if the data that digital TV terminal sends are many bag data, then the data television terminal sends many bag data sending request to server earlier, and subpackage is sent to server with data after receiving the answer signal of server feedback.
8. according to each described method in the claim 1 to 5, it is characterized in that in described step a1, communicating to connect to mobile communication of setting up between digital TV terminal and the audience investigation server is connected.
9. equipment that utilizes digital TV terminal to realize audience investigation, it is characterized in that, described equipment comprises digital TV terminal and audience investigation server, also be connected with communication module on digital TV terminal, digital TV terminal establishes a communications link by communication module and audience investigation server; Digital TV terminal is gathered user profile data and program information data, by communication module data is sent to server.
10. equipment according to claim 9 is characterized in that, described communication module is a mobile communication module, and described mobile communication module is connected with digital TV terminal by the serial ports of described digital TV terminal.
CN2010105863470A 2010-11-30 2010-11-30 Method and equipment for realizing audience rating investigation by using digital television terminal Pending CN102036108A (en)

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Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102263994A (en) * 2011-09-02 2011-11-30 李世平 Audience individual watching data acquisition method and system
CN102630051A (en) * 2012-03-30 2012-08-08 李世平 Audience individual viewing data acquisition method and system
CN102665115A (en) * 2012-04-19 2012-09-12 北京中传瑞智市场调查有限公司 Method for determining audience satisfaction degree
CN103096142A (en) * 2012-11-26 2013-05-08 李凯 Method and system of audience rating statistics with low cost and high credibility
CN103517097A (en) * 2012-12-10 2014-01-15 Tcl集团股份有限公司 Method and system for carrying out statistics on television program audience rating
CN104065980A (en) * 2013-03-21 2014-09-24 北京中传数广技术有限公司 Statistics method, apparatus and system for play content association data
CN106792020A (en) * 2016-12-15 2017-05-31 福建新大陆通信科技股份有限公司 A kind of Set Top Box is based on the audience investigation method and system of 3G communications
CN112822535A (en) * 2021-01-08 2021-05-18 中科网联数据科技有限公司 Remote controller, viewing data acquisition method and system

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CN101729338A (en) * 2008-10-27 2010-06-09 北京千术宽文化传媒有限公司 Digital television program audience rating survey system
CN101848357A (en) * 2009-03-23 2010-09-29 谢正旭 Real-time television data investigation system
CN101895584A (en) * 2010-07-26 2010-11-24 英方 System and method for realizing bidirectional digital television set top box remote management and control

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WO1995015658A1 (en) * 1993-12-02 1995-06-08 Discovery Communications, Inc. Network manager for cable television system headends
CN1386383A (en) * 2000-07-26 2002-12-18 株式会社Ntt都科摩 System for calculating audience rating and mobile communication terminal
CN1685735A (en) * 2002-04-22 2005-10-19 尼尔逊媒介研究股份有限公司 Method and apparatus for collecting audience information related to media display
CN101729338A (en) * 2008-10-27 2010-06-09 北京千术宽文化传媒有限公司 Digital television program audience rating survey system
CN101848357A (en) * 2009-03-23 2010-09-29 谢正旭 Real-time television data investigation system
CN101895584A (en) * 2010-07-26 2010-11-24 英方 System and method for realizing bidirectional digital television set top box remote management and control

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102263994A (en) * 2011-09-02 2011-11-30 李世平 Audience individual watching data acquisition method and system
CN102630051A (en) * 2012-03-30 2012-08-08 李世平 Audience individual viewing data acquisition method and system
CN102665115A (en) * 2012-04-19 2012-09-12 北京中传瑞智市场调查有限公司 Method for determining audience satisfaction degree
CN103096142A (en) * 2012-11-26 2013-05-08 李凯 Method and system of audience rating statistics with low cost and high credibility
CN103517097A (en) * 2012-12-10 2014-01-15 Tcl集团股份有限公司 Method and system for carrying out statistics on television program audience rating
CN104065980A (en) * 2013-03-21 2014-09-24 北京中传数广技术有限公司 Statistics method, apparatus and system for play content association data
CN106792020A (en) * 2016-12-15 2017-05-31 福建新大陆通信科技股份有限公司 A kind of Set Top Box is based on the audience investigation method and system of 3G communications
CN112822535A (en) * 2021-01-08 2021-05-18 中科网联数据科技有限公司 Remote controller, viewing data acquisition method and system

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Application publication date: 20110427