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CN101620717A - Method and system for analyzing user demands - Google Patents

Method and system for analyzing user demands Download PDF

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Publication number
CN101620717A
CN101620717A CN200910089748A CN200910089748A CN101620717A CN 101620717 A CN101620717 A CN 101620717A CN 200910089748 A CN200910089748 A CN 200910089748A CN 200910089748 A CN200910089748 A CN 200910089748A CN 101620717 A CN101620717 A CN 101620717A
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China
Prior art keywords
short message
advertisement
keywords
point
matching
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CN200910089748A
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Chinese (zh)
Inventor
吴秀英
吕伟初
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ZTE Corp
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ZTE Corp
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Priority to CN200910089748A priority Critical patent/CN101620717A/en
Priority to PCT/CN2009/075638 priority patent/WO2011009267A1/en
Publication of CN101620717A publication Critical patent/CN101620717A/en
Pending legal-status Critical Current

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12Messaging; Mailboxes; Announcements
    • H04W4/14Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)
  • Telephonic Communication Services (AREA)

Abstract

The invention discloses a method for analyzing user demands. The method comprises the following steps: storing key words of various types of advertisements and setting a matching strategy. The method further comprises the following steps: obtaining short messages from a short-message center or short-message gateway; matching each obtained short message with the stored key words of various types of the advertisements by using the matching strategy to obtain the matching degree of the short message and various types of the advertisements; and respectively selecting the matching degree not lower than the preset threshold value of the matching degree in the matching degree of each short message and the key words of various types of the advertisements, and taking various types of the advertisements with the key words corresponding to the selected matching degree as the advertisements required for the user sending the short message at the user terminal. The invention also discloses a system for analyzing user demands, which comprises a user demand analysis server. The advertisements required for the short-message users can be determined by using the method and the system.

Description

User demand analysis method and system
Technical Field
The invention relates to the field of telecommunication value-added services, in particular to a method and a system for analyzing user requirements.
Background
With the increasing number of short message users and the mature development of short message and multimedia message technologies, the short message marketing mode is favored by more and more merchants as a novel advertisement marketing mode, however, most advertisement short messages and advertisement multimedia messages have poor pertinence at present, and are sent to the advertisement short messages and advertisement multimedia messages of the short message users, most of the short message users can not meet the requirements of the short message users, only few short message users need the advertisement information, sometimes even no short message users need the advertisement information, that is, most of the advertisement short messages and advertisement multimedia messages belong to spam short messages in the eyes of short message users, which wastes a lot of time to check and occupies the storage space of the user terminal, the acceptance of the short message marketing mode by the short message user is low, the advertisement income is influenced, the communication resources are wasted, and the development of the short message marketing mode is greatly limited.
Disclosure of Invention
In view of the above, the main objective of the present invention is to provide a method and a system for analyzing user requirements, which can determine advertisements required by short message users.
In order to achieve the purpose, the technical scheme of the invention is realized as follows:
a method for analyzing user requirements stores keywords of various types of advertisements and sets a matching strategy, and the method also comprises the following steps:
acquiring a short message from a short message center or a short message gateway;
matching each acquired short message with the stored keywords of each type of advertisement by using the matching strategy to obtain the matching degree of the short message and the keywords of each type of advertisement;
and respectively selecting the matching degree of each short message and the keywords of each type of advertisement, wherein the matching degree is not less than a preset matching degree threshold value, and each type of advertisement to which the keywords corresponding to the selected matching degree belong is the advertisement required by the user to which the user terminal sending the short message belongs.
Further, the method further comprises:
respectively storing the numbers of the user terminals in storage areas corresponding to various types of advertisements required by the users to which the user terminals belong;
when sending the advertisement short message or the advertisement multimedia message of a class of advertisement, sending the advertisement short message or the advertisement multimedia message to the number of each user terminal in the storage area corresponding to the class of advertisement in a group manner.
Further, the method further comprises: setting storage time periods corresponding to the matching degrees;
after the numbers of the user terminals are respectively stored in the storage areas corresponding to the advertisements of various types required by the users to which the user terminals belong, the method further comprises the following steps:
in each storage area corresponding to each type of advertisement required by a user, storing a storage time period corresponding to the matching degree of the advertisement keywords and the short message sent by the user terminal corresponding to the number of the user terminal;
and when the time length of storing the number of the user terminal in the storage area exceeds the length of the storage time period corresponding to the number of the user terminal in the storage area, deleting the number of the user terminal stored in the storage area.
Further, the acquiring the short message from the short message center or the short message gateway is:
acquiring each short message reaching a short message center or a short message gateway within set time; or,
presetting one or more interception times, and respectively distributing user number segments for each interception time; and in each interception time, respectively acquiring the short message sent by each user terminal in the user number segment corresponding to the interception time from the short message center or the short message gateway.
Further, the method further comprises the following steps after the short message is acquired from the short message center or the short message gateway: filtering the acquired short message; the method specifically comprises the following steps:
filtering out non-point-to-point short messages in the obtained short messages to obtain point-to-point short messages; or,
filtering out non point-to-point short messages in the obtained short messages to obtain point-to-point short messages, and obtaining point-to-point short messages with the length not less than the preset short message length from the obtained point-to-point short messages;
correspondingly, the step of respectively matching each acquired short message with keywords of each type of advertisement is as follows: matching each obtained point-to-point short message with keywords of each type of advertisement; or,
and matching each acquired point-to-point short message with the keywords of each type of advertisement.
Further, the storing of the keywords of each type of advertisement and the setting of the matching policy specifically include:
grouping keywords of various types of advertisements to obtain multiple groups of keywords, wherein each group of keywords contains keywords of one or more types of advertisements;
storing each group of keywords in different matchers, wherein each matcher stores one group of keywords and sets a matching strategy in each matcher respectively;
correspondingly, the matching of each acquired short message with the keywords of each type of advertisement by using the matching strategy specifically comprises:
and inputting each acquired short message into each matcher, and matching the input short message with keywords of each type of advertisement stored by each matcher by using a matching strategy arranged on the matcher.
The present invention also provides a system for analyzing user requirements, the system comprising:
the user demand analysis server is used for acquiring short messages from the short message center or the short message gateway; matching each acquired short message with the stored keywords of each type of advertisement by using the matching strategy to obtain the matching degree of the short message and the keywords of each type of advertisement; and respectively selecting the matching degree of each short message and the keywords of each type of advertisement, wherein the matching degree is not less than a preset matching degree threshold value, and each type of advertisement to which the keywords corresponding to the selected matching degree belong is the advertisement required by the user to which the user terminal sending the short message belongs.
Further, the user demand analysis server includes: the device comprises an acquisition unit, a matching unit and a processing unit; wherein,
the acquisition unit is used for acquiring the short message from the short message center or the short message gateway;
the matching unit is used for matching each acquired short message with the stored keywords of each type of advertisement respectively by using the matching strategy to obtain the matching degree of the short message and the keywords of each type of advertisement;
the processing unit is used for respectively determining the matching degree of each short message and the keywords of each type of advertisement, wherein the matching degree is not less than a preset matching degree threshold value, and each type of advertisement to which the keyword corresponding to the determined matching degree belongs is the advertisement required by the user to which the user terminal sending the short message belongs;
the user demand analysis server further includes:
and the storage unit is used for respectively storing the numbers of the user terminals in the storage areas corresponding to the various types of advertisements required by the users to which the user terminals belong.
Further, the user requirement analysis server further comprises:
and the mass sending unit is used for sending the advertisement short message or the advertisement multimedia message to the numbers of the user terminals in the storage area corresponding to the advertisement in a mass way when sending the advertisement short message or the advertisement multimedia message of the advertisement.
Further, the user requirement analysis server further comprises:
the filtering module is used for filtering non-point-to-point short messages in the acquired short messages to obtain point-to-point short messages; or filtering out non point-to-point short messages in the obtained short messages to obtain point-to-point short messages, and obtaining point-to-point short messages of which the length is not less than the preset short message length in the obtained point-to-point short messages; and the matching unit is used for sending the obtained point-to-point short message or the point-to-point short message with the length not less than the preset short message length as the obtained short message to the matching unit.
Furthermore, the matching unit comprises a plurality of matchers, each matcher stores a group of keywords, and matching strategies are respectively set in the matchers; each matcher matches the acquired short message with keywords of each type of advertisement stored by the matcher by using a matching strategy arranged on the matcher; wherein each group of keywords contains keywords for one or more types of advertisements.
Further, the system further comprises:
and the mass-sending server is used for storing the numbers of the user terminals in the storage areas corresponding to the advertisements of the types synchronized by the storage unit in the storage areas corresponding to the advertisements of the type arranged in the mass-sending server, and when sending the advertisement short messages or the advertisement multimedia messages of the type of advertisements, sending the advertisement short messages or the advertisement multimedia messages to the numbers of the user terminals in the storage areas corresponding to the advertisements of the type in a mass-sending manner.
According to the method and the system for analyzing the user requirements, the short messages sent by the users are respectively matched with the keywords of the advertisements of various types, the advertisement types corresponding to the user requirements reflected in the short messages are obtained, the advertisements required by the users are further sent to the users, the pertinence is strong, a large number of advertisement short messages and advertisement multimedia messages which are not required by the users and sent to the users can be avoided, the acceptance of the users to the short message marketing mode is improved, the advertisement income is improved, the development of the short message marketing mode is promoted, and the communication resources can be saved. The invention also has the following advantages and characteristics:
the number of the acquired short messages is limited by setting time or intercepting time, a user number segment and the like, and the acquired short messages are filtered, so that the short message amount for matching is reduced.
Drawings
FIG. 1 is a flow chart of an implementation of a method for analyzing user requirements according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of an analysis system for user requirements according to an embodiment of the present invention.
Detailed Description
The principle of the invention is as follows: at present, short message communication is a popular communication mode, and a short message user can communicate current situation, chat requirements and the like with friends through a short message, or subscribe and consult information and the like of required products through the short message, so that the recent requirements of the user can be reflected in the short message, and the advertisement type corresponding to the user requirements reflected in the short message can be obtained by respectively matching keywords of various types of advertisements with the short message, so as to send the advertisements required by the user to the user.
The implementation flow of the analysis method for the user requirements in the embodiment of the invention is shown in fig. 1, and comprises the following steps:
step 101: storing keywords of various types of advertisements and setting a matching strategy.
Here, the storing the keywords of each type of advertisement and setting the matching policy specifically include:
grouping keywords of various types of advertisements to obtain multiple groups of keywords, wherein each group of keywords contains keywords of one or more types of advertisements; the advertisements of each type may be classified according to the advertised products, and the keywords of the advertisements include product names, product usages, product types, and the like.
And storing each group of keywords in different matchers, wherein each matcher stores one group of keywords and sets a matching strategy in each matcher respectively.
Step 102: acquiring a short message from a short message center or a short message gateway;
here, the acquiring the short message specifically includes:
acquiring each short message reaching a short message center or a short message gateway within set time; or,
presetting one or more interception times, and respectively distributing user number segments for each interception time; and obtaining the short message sent by each user terminal in the user number segment corresponding to the interception time in each interception time from the short message center or the short message gateway.
The method comprises the steps of obtaining short messages from a user terminal in a user number segment corresponding to the interception time within the set interception time, wherein the short messages reaching a short message center or a short message gateway within the set interception time are limited to be obtained, or the short messages sent by the user terminal within the user number segment corresponding to the interception time within the set interception time are limited to be obtained, the number of the obtained short messages can be limited, and the short message quantity for matching is reduced.
After step 102, the embodiment of the present invention may further include: filtering the acquired short message; the method specifically comprises the following steps:
filtering out non-point-to-point short messages in the obtained short messages to obtain point-to-point short messages; or,
and filtering out non point-to-point short messages in the obtained short messages to obtain point-to-point short messages, and obtaining the point-to-point short messages with the length not less than the preset short message length from the obtained point-to-point short messages.
Here, non-point-to-point short messages and short messages with the length smaller than the preset short message length are filtered, so that the short message amount for matching can be reduced.
Step 103: matching each acquired short message with the stored keywords of each type of advertisement by using the matching strategy to obtain the matching degree of the short message and the keywords of each type of advertisement;
the specific steps of matching each acquired short message with the stored keywords of each type of advertisement are as follows:
inputting each acquired short message into each matcher, and matching the input short message with keywords of each type of advertisement stored by each matcher by using a matching strategy arranged on the matcher; each acquired short message can be a point-to-point short message obtained by filtering a short message acquired from a short message center or a short message gateway, or a point-to-point short message with the length not less than the preset short message length.
Step 104: and respectively selecting the matching degree of each short message and the keywords of each type of advertisement, wherein the matching degree is not less than a preset matching degree threshold value, and each type of advertisement to which the keywords corresponding to the selected matching degree belong is the advertisement required by the user to which the user terminal sending the short message belongs.
Step 105: and respectively storing the numbers of the user terminals in the storage areas corresponding to the various types of advertisements required by the users of the user terminals.
The embodiment of the invention can also comprise: presetting a storage time period corresponding to each matching degree; the greater the matching degree is, the more the type advertisement corresponding to the matching degree is considered to meet the user requirement, so that the storage time period corresponding to the type advertisement is longer, so that the number of the user terminal is stored in the storage area corresponding to the type advertisement which meets the user requirement more, and the storage time is longer.
Correspondingly, after step 105, the embodiment of the present invention may further include:
in each storage area corresponding to each type of advertisement required by a user, storing a storage time period corresponding to the matching degree of the advertisement keywords and the short message sent by the user terminal corresponding to the number of the user terminal;
and when the time length of storing the number of the user terminal in the storage area exceeds the length of the storage time period corresponding to the number of the user terminal in the storage area, deleting the number of the user terminal stored in the storage area.
Step 106: and when sending the advertisement short message or the advertisement multimedia message of the class of advertisement, sending the advertisement short message or the advertisement multimedia message to the number of each user terminal in the storage area corresponding to the class of advertisement in a group manner.
The structure of the analysis system for user requirements according to the embodiment of the present invention is shown in fig. 2, and includes:
the user demand analysis server is used for acquiring short messages from the short message center or the short message gateway; matching each acquired short message with the stored keywords of each type of advertisement by using the matching strategy to obtain the matching degree of the short message and the keywords of each type of advertisement; and respectively selecting the matching degree of each short message and the keywords of each type of advertisement, wherein the matching degree is not less than a preset matching degree threshold value, and each type of advertisement to which the keywords corresponding to the selected matching degree belong is the advertisement required by the user to which the user terminal sending the short message belongs.
Wherein the user demand analysis server includes: the device comprises an acquisition unit, a matching unit and a processing unit; wherein,
the acquisition unit is used for acquiring the short message from the short message center or the short message gateway;
here, the acquiring of the short message may be that the acquiring unit requests the short message center or the short message gateway to deliver each short message to the acquiring unit while forwarding each short message arriving at the short message center or the short message gateway by a route; the acquisition unit and the short message center or the short message gateway can communicate through a short message point-to-point protocol (SMPP), a short message gateway system interface protocol (SGIP) and the like;
the matching unit is used for matching each acquired short message with the stored keywords of each type of advertisement respectively by using the matching strategy to obtain the matching degree of the short message and the keywords of each type of advertisement;
the processing unit is used for respectively determining the matching degree of each short message and the keywords of each type of advertisement, wherein the matching degree is not less than a preset matching degree threshold value, and each type of advertisement to which the keyword corresponding to the determined matching degree belongs is the advertisement required by the user to which the user terminal sending the short message belongs;
further, the user requirement analysis server further comprises:
and the storage unit is used for respectively storing the numbers of the user terminals in the storage areas corresponding to the various types of advertisements required by the users to which the user terminals belong.
Further, the user requirement analysis server further comprises:
and the mass sending unit is used for sending the advertisement short message or the advertisement multimedia message to the numbers of the user terminals in the storage area corresponding to the advertisement in a mass way when sending the advertisement short message or the advertisement multimedia message of the advertisement.
The advertisement short message and the advertisement multimedia message of the merchant can be sent to the user by determining the advertisement required by the user and according to the advertisement required by the user.
Further, the user requirement analysis server further comprises:
the filtering module is used for filtering non-point-to-point short messages in the acquired short messages to obtain point-to-point short messages; or filtering out non point-to-point short messages in the obtained short messages to obtain point-to-point short messages, and obtaining point-to-point short messages of which the length is not less than the preset short message length in the obtained point-to-point short messages; and the matching unit is used for sending the obtained point-to-point short message or the point-to-point short message with the length not less than the preset short message length as the obtained short message to the matching unit.
Furthermore, the matching unit comprises a plurality of matchers, each matcher stores a group of keywords, and matching strategies are respectively set in the matchers; each matcher matches the acquired short message with keywords of each type of advertisement stored by the matcher by using a matching strategy arranged on the matcher; wherein each group of keywords contains keywords for one or more types of advertisements.
Further, the system further comprises:
and the mass-sending server is used for storing the numbers of the user terminals in the storage areas corresponding to the advertisements of the types synchronized by the storage unit in the storage areas corresponding to the advertisements of the type arranged in the mass-sending server, and when sending the advertisement short messages or the advertisement multimedia messages of the type of advertisements, sending the advertisement short messages or the advertisement multimedia messages to the numbers of the user terminals in the storage areas corresponding to the advertisements of the type in a mass-sending manner.
The mass-sending server can be a server used by a merchant for mass-sending short messages, and can support an operation mode that the merchant provides advertisements required by the user for the merchant through the user demand analysis server, and the merchant sends advertisement short messages and advertisement multimedia messages to the user according to the advertisements required by the user.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention.

Claims (12)

1. A method for analyzing user requirements is characterized in that keywords of various types of advertisements are stored, and a matching strategy is set, and the method further comprises the following steps:
acquiring a short message from a short message center or a short message gateway;
matching each acquired short message with the stored keywords of each type of advertisement by using the matching strategy to obtain the matching degree of the short message and the keywords of each type of advertisement;
and respectively selecting the matching degree of each short message and the keywords of each type of advertisement, wherein the matching degree is not less than a preset matching degree threshold value, and each type of advertisement to which the keywords corresponding to the selected matching degree belong is the advertisement required by the user to which the user terminal sending the short message belongs.
2. The method for analyzing user demand according to claim 1, further comprising:
respectively storing the numbers of the user terminals in storage areas corresponding to various types of advertisements required by the users to which the user terminals belong;
when sending the advertisement short message or the advertisement multimedia message of a class of advertisement, sending the advertisement short message or the advertisement multimedia message to the number of each user terminal in the storage area corresponding to the class of advertisement in a group manner.
3. A method for analyzing user demand according to claim 1 or 2, characterized in that the method further comprises: setting storage time periods corresponding to the matching degrees;
after the numbers of the user terminals are respectively stored in the storage areas corresponding to the advertisements of various types required by the users to which the user terminals belong, the method further comprises the following steps:
in each storage area corresponding to each type of advertisement required by a user, storing a storage time period corresponding to the matching degree of the advertisement keywords and the short message sent by the user terminal corresponding to the number of the user terminal;
and when the time length of storing the number of the user terminal in the storage area exceeds the length of the storage time period corresponding to the number of the user terminal in the storage area, deleting the number of the user terminal stored in the storage area.
4. The method for analyzing user requirements according to claim 1 or 2, wherein the step of obtaining the short message from the short message center or the short message gateway comprises:
acquiring each short message reaching a short message center or a short message gateway within set time; or,
presetting one or more interception times, and respectively distributing user number segments for each interception time; and in each interception time, respectively acquiring the short message sent by each user terminal in the user number segment corresponding to the interception time from the short message center or the short message gateway.
5. The method for analyzing user requirements according to claim 1 or 2, wherein the method further comprises the following steps after obtaining the short message from the short message center or the short message gateway: filtering the acquired short message; the method specifically comprises the following steps:
filtering out non-point-to-point short messages in the obtained short messages to obtain point-to-point short messages; or,
filtering out non point-to-point short messages in the obtained short messages to obtain point-to-point short messages, and obtaining point-to-point short messages with the length not less than the preset short message length from the obtained point-to-point short messages;
correspondingly, the step of respectively matching each acquired short message with keywords of each type of advertisement is as follows: matching each obtained point-to-point short message with keywords of each type of advertisement; or,
and matching each acquired point-to-point short message with the keywords of each type of advertisement.
6. The method for analyzing user demand according to claim 1 or 2, wherein the storing keywords of each type of advertisement and setting a matching policy specifically comprises:
grouping keywords of various types of advertisements to obtain multiple groups of keywords, wherein each group of keywords contains keywords of one or more types of advertisements;
storing each group of keywords in different matchers, wherein each matcher stores one group of keywords and sets a matching strategy in each matcher respectively;
correspondingly, the matching of each acquired short message with the keywords of each type of advertisement by using the matching strategy specifically comprises:
and inputting each acquired short message into each matcher, and matching the input short message with keywords of each type of advertisement stored by each matcher by using a matching strategy arranged on the matcher.
7. A system for analyzing a user's needs, the system comprising:
the user demand analysis server is used for acquiring short messages from the short message center or the short message gateway; matching each acquired short message with the stored keywords of each type of advertisement by using the matching strategy to obtain the matching degree of the short message and the keywords of each type of advertisement; and respectively selecting the matching degree of each short message and the keywords of each type of advertisement, wherein the matching degree is not less than a preset matching degree threshold value, and each type of advertisement to which the keywords corresponding to the selected matching degree belong is the advertisement required by the user to which the user terminal sending the short message belongs.
8. The system for analyzing user's demand according to claim 7, wherein the user demand analysis server comprises: the device comprises an acquisition unit, a matching unit and a processing unit; wherein,
the acquisition unit is used for acquiring the short message from the short message center or the short message gateway;
the matching unit is used for matching each acquired short message with the stored keywords of each type of advertisement respectively by using the matching strategy to obtain the matching degree of the short message and the keywords of each type of advertisement;
the processing unit is used for respectively determining the matching degree of each short message and the keywords of each type of advertisement, wherein the matching degree is not less than a preset matching degree threshold value, and each type of advertisement to which the keyword corresponding to the determined matching degree belongs is the advertisement required by the user to which the user terminal sending the short message belongs;
the user demand analysis server further includes:
and the storage unit is used for respectively storing the numbers of the user terminals in the storage areas corresponding to the various types of advertisements required by the users to which the user terminals belong.
9. The system for analyzing user's requirement as claimed in claim 8, wherein the user requirement analyzing server further comprises:
and the mass sending unit is used for sending the advertisement short message or the advertisement multimedia message to the numbers of the user terminals in the storage area corresponding to the advertisement in a mass way when sending the advertisement short message or the advertisement multimedia message of the advertisement.
10. The system for analyzing user's requirement as claimed in claim 8, wherein the user requirement analyzing server further comprises:
the filtering module is used for filtering non-point-to-point short messages in the acquired short messages to obtain point-to-point short messages; or filtering out non point-to-point short messages in the obtained short messages to obtain point-to-point short messages, and obtaining point-to-point short messages of which the length is not less than the preset short message length in the obtained point-to-point short messages; and the matching unit is used for sending the obtained point-to-point short message or the point-to-point short message with the length not less than the preset short message length as the obtained short message to the matching unit.
11. The system for analyzing user requirements according to claim 8, 9 or 10, wherein the matching unit comprises a plurality of matchers, each matcher stores a group of keywords, and a matching strategy is respectively set in each matcher; each matcher matches the acquired short message with keywords of each type of advertisement stored by the matcher by using a matching strategy arranged on the matcher; wherein each group of keywords contains keywords for one or more types of advertisements.
12. The system for analyzing user's needs according to claim 8, or 9, or 10, further comprising:
and the mass-sending server is used for storing the numbers of the user terminals in the storage areas corresponding to the advertisements of the types synchronized by the storage unit in the storage areas corresponding to the advertisements of the type arranged in the mass-sending server, and when sending the advertisement short messages or the advertisement multimedia messages of the type of advertisements, sending the advertisement short messages or the advertisement multimedia messages to the numbers of the user terminals in the storage areas corresponding to the advertisements of the type in a mass-sending manner.
CN200910089748A 2009-07-22 2009-07-22 Method and system for analyzing user demands Pending CN101620717A (en)

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