CN101540782A - Business presentation method and system and business management platform - Google Patents

Abstract

The invention discloses a business presentation mehtod and system and business management platform; wherein the business presentation method comprises: a business management platform receives business presentation request message given out by a presentation terminal; the business presentation request message carries over a presentation terminal mark, a receiving terminal mark and a presentation business mark; the business management platform sends business presentation message into the receiving terminal corresponding to the receiving terminal mark; the receiving terminal accesses the presentation business according to the access address of the presentation business. The business presentation mehtod and the business management platform have commonality in applied systems, meet the requirements of business presentation and recommendation between user, and a user can quickly obtain business presentation message or processing result message of business presentation.

Description

Business gift method and system and business management platform

technical field

The invention relates to communication technology, in particular to a method and system for presenting a service and a service management platform.

Background technique

With the development of the Internet, in some service systems (for example, IPTV service system), when users use these services (for example, video-on-demand service), there is a demand for service donation between users. If it needs to be paid, it may also be divided into two types: business gift behavior and business recommendation behavior, that is, if the giver pays, it is a business gift behavior, and if the recipient pays, it is a business recommendation behavior. However, at present, these business systems do not provide relevant business capabilities; even if some business systems can complete certain business gift functions, they are aimed at specific business systems and only support certain specific messages, which are not universal and difficult to expand; The transfer of information related to service gifts in the technology may be due to reasons such as busy systems, so that users cannot obtain relevant information about themselves in a timely manner, such as service gift messages related to users or service gift processing result messages.

Contents of the invention

The present invention provides a service gifting method and system and a service management platform, so that the presenting method, system and service management platform are universal among application systems and meet the needs of users for service gifting and recommendation.

The present invention provides a service gift method, comprising:

Step 1. The service management platform receives the service gift request message sent by the gift terminal, and the service gift request message carries the gift terminal identifier, the receiving terminal identifier and the gift service identifier;

Step 2. The service management platform sends a service gift message to the receiving terminal corresponding to the receiving terminal identifier, and the service gift message carries the gift terminal identifier and the access address of the gift service corresponding to the gift service identifier ;

Step 3. The receiving terminal accesses the gift service according to the access address of the gift service.

The invention provides a business management platform, including:

The first receiving module is configured to receive a service gift request message sent by a gift terminal, wherein the service gift request message carries a gift terminal identifier, a receiving terminal identifier, and a gift service identifier;

The first sending module is configured to send a service gift message to a receiving terminal corresponding to the receiving terminal identifier, where the service gift message carries the gift terminal identifier and an access address of the gift service corresponding to the gift service identifier.

The present invention provides a service donating system, comprising a donating terminal, at least one receiving terminal and a service management platform connected to the donating terminal and the receiving terminal, wherein,

The donating terminal is configured to send a service donating request message to the service management platform, and the service donating request message carries a donating terminal ID, a receiving terminal ID, and a donating service ID;

The service management platform is configured to receive a service donation request message sent by a donation terminal, and send a service donation message to a receiving terminal corresponding to the receiving terminal identifier, where the service donation message carries the donation terminal identifier and the donation The access address of the gift service corresponding to the service identifier;

The receiving terminal is configured to receive the service gift message, and access the gift service according to the access address of the service gift included in the service gift message.

The service gifting method and system and the service management platform of the present invention carry the service access address in the service gift message and send it to the receiving terminal, and use the message service system to transmit the message, so that the gift method, system and service management platform can be used in the application system It is universal among users and meets the needs of users for giving and recommending services, and users can quickly obtain messages about giving gifts or processing results of giving gifts.

Description of drawings

Fig. 1 is a flow chart of the first embodiment of the service gift method of the present invention;

FIG. 2 is a signaling diagram of the second embodiment of the service donation method of the present invention;

FIG. 3 is a signaling diagram of a third embodiment of the service donation method of the present invention;

Fig. 4 is a schematic structural diagram of the first embodiment of the business management platform of the present invention;

Fig. 5 is a schematic structural diagram of the second embodiment of the business management platform of the present invention;

Fig. 6 is a schematic structural diagram of the first embodiment of the service gifting system of the present invention;

Fig. 7 is a schematic structural diagram of the second embodiment of the service gifting system of the present invention.

Detailed ways

The technical solutions of the present invention will be described in further detail below with reference to the accompanying drawings and embodiments.

Fig. 1 is a flow chart of the first embodiment of the service gift method of the present invention. As shown in Fig. 1, this embodiment includes the following steps:

Step 101, the service management platform receives a service gift request message sent by the gift terminal.

The initiator of the gift service is called a gift terminal. When a user wants to give a selected service, that is, a gift service to another user, he can send a service gift request message to the service management platform through the gift terminal. The service gift request message is used In order to notify the service management platform to send the related information of the donated service selected by the donating user to the donated user, that is, the receiving terminal, the service donating request message carries the donating terminal ID, the receiving terminal ID and the donating service ID.

Step 102, the service management platform sends a service gift message to the receiving terminal corresponding to the receiving terminal identifier.

After receiving the service donation request message sent by the gift terminal, the service management platform carries the relevant information of the gift service corresponding to the gift service identifier carried in the service gift request message, such as the type, description, and access address of the gift service. In the service gift message, it is sent to the receiving terminal, and the service gift message also carries the gift terminal identifier to inform the receiving terminal of the giver of the gift service.

Step 103, the receiving terminal accesses the gift service according to the access address of the gift service.

After receiving the service gift message sent by the service management platform, the receiving terminal accesses the gift service according to the access address of the service gift included in the service gift message.

In the service gift method of this embodiment, the gift terminal sends a service gift request message to the service management platform, and the service management platform sends the service gift message carrying the access address of the gift service to the receiving terminal, which satisfies the user's service gift needs, and makes This method is general and scalable for various application systems.

Fig. 2 is a signaling diagram of the second embodiment of the service donation method of the present invention. As shown in Fig. 2, this embodiment may include the following steps:

Step 201, the donating terminal browses relevant business information through the business navigation system.

The business navigation system is responsible for providing various business information and navigation services to the donated terminal. The donated user can use the donated terminal to browse various business information related to the business through the business navigation system; the donated user can also use the donated terminal to use the specific business services, such as video-on-demand services, financial information services, etc. Among them, users browse business information through the business navigation system and use specific business services through the business service system asynchronously, independently of each other, and can be performed simultaneously. Through the service navigation system, the donating user can use the donating terminal to browse the business information of various services provided in the business system.

Step 202, the donating terminal sends a service donating request message to the service navigation system.

Through the service navigation system, the donating user can also initiate a business gift by using the donating terminal. When users browse business information or use a certain business service, when they need to donate a certain business to other users, they can select the relevant information of the donated business through the business navigation system. For example, the donated terminal can select the relevant information of the business to be donated through the business navigation system. The system obtains, inquires and determines the user who receives the gift, or directly inputs the identity authentication ID of the user who receives the gift. After selecting and confirming the service information to be donated, the donating terminal sends a service donating request message to the service navigation system. The business donating request message includes the donating terminal ID, the receiving terminal ID and the donating business ID, to indicate the value of the business donated. parties, recipients and the business being gifted.

Step 203, the service navigation system forwards the service gift request message to the service management platform.

The service navigation system sends the service gift request message to the service management platform. The service gift request message may also include a gift type identifier, and the gift type identifier may be a service gift type or a service recommendation type, that is, if the gifted service content needs to be paid, the gift type paid by the gift terminal is Business gift type, the gift type paid by the receiving terminal is the service recommendation type.

Among them, the business navigation system may not exist alone, but as a functional component of the business management platform, that is, the business management platform stores data such as user information and business information on the one hand, and has a navigation function module on the other hand, which can be The stored data is displayed to the user terminal for browsing and selection. In this case, the gift terminal directly interacts with the business management platform.

Step 204, the service management platform authenticates the gifting capability of the gifting terminal and the service capability of the gift service corresponding to the gift service identifier.

The business management platform stores user information, business information and other relevant information in the business system, and can provide services such as verification of user business capabilities. When the business management platform receives the business donation request message sent by the business navigation system, it will The terminal performs authentication to check whether the gift terminal has the relevant gift/recommendation capabilities, such as whether the gift terminal has subscribed to the gift/recommendation service. If the gift behavior requires payment, the business management platform can check whether the gift terminal has payment for this gift behavior. It can also check whether the business system of the gift business to be donated has relevant functions, such as whether the business can be gifted/recommended; it can also check whether the receiving terminal exists, etc. If the business capability check passes, step 205 is executed; if the business capability check fails, step 206 is executed.

Step 205, the service management platform sends a service gift message to the receiving terminal.

If the service capability check passes, the service management platform sends a service gift message to the receiving terminal corresponding to the receiving terminal identifier, and the service gift message carries the gift terminal identifier and the access address of the gift service corresponding to the gift service identifier , proceed to step 206.

Step 206, the service management platform returns a service donation request failure message to the donation terminal.

If the business capability check fails, the business gift process will end, and the business management platform will return the corresponding business capability information to the business navigation system. The business navigation system will generate corresponding business navigation information based on the feedback information from the business management platform and return it to the A gift terminal, where the gift terminal displays the processing result of the related service gift request, that is, the service gift request failure message. After the service gifting action is completed, the gifting terminal can return to the device state before initiating the service gifting action/recommendation action. After the business gift process is over, the user can actively query the actual processing results of related requests through the business navigation system, or directly obtain relevant information from the business management platform.

Step 207, the receiving terminal browses the gift service through the service navigation system.

After the receiving terminal receives the service gift message sent by the service management platform in the process of browsing service information or using a certain service, because the service gift message only includes information such as the identity, type and description of the service being given, and does not include For specific business service content, the receiving terminal accesses the relevant detailed information of the donated business through the business navigation system. If the receiving terminal confirms to accept the gift service, execute step 208; if the receiving terminal does not accept the gift service, it may ignore the service gift message and continue to process other services.

Step 208, the service navigation system sends a service gift acceptance message to the service management platform.

If the receiving terminal determines to accept the gift, the receiving terminal sends a service gift acceptance message to the service management platform through the service navigation system; if the receiving terminal determines not to accept the gift, the receiving terminal can continue to search and process other messages, the service navigation system Corresponding navigation information may also be generated and displayed to the gifting terminal according to the act of not accepting the gift.

Step 209, the service management platform checks the service capability of the receiving terminal.

After the receiving terminal sends a service donation acceptance message to the service management platform, the service management platform checks the service capabilities of the receiving terminal, such as whether the receiving terminal has the ability to accept gift/recommended services. If the behavior is a business recommendation behavior, the business The management platform can also check whether the receiving terminal has payment capability, etc. If the business capability check is passed, go to step 210; if the business capability check is not passed, then end the presenting process, and the business management platform can feed back the business capability information and related processing results to the business navigation system, and the business navigation system will This business capability information and related processing results are displayed to the receiving terminal.

Step 210, the receiving terminal accesses the gift service according to the access address of the gift service.

If the user accepts the gift/recommended behavior, and the service capability check of the receiving terminal passes, the service management platform can return service capability information to the receiving terminal through the service navigation system, and the receiving terminal accesses the gifted service through the business service system. After the business service system provides users with agreed services, it can provide business service records to the business management platform on a regular basis. The business management platform processes the business and log information provided by the business service system. By analyzing these business and log information, the business management platform can determine and count the results of business services. The service management platform can also send the actual processing result of the donating/recommended behavior of the donator to the donating terminal. If payment is required for this gift, step 211 may also be executed after step 210 .

Step 211, the service management platform performs charging processing for the present service donation on the gifting terminal.

If the service gift type is identified as a service gift type, the service management platform performs charging processing for the service gift on the gift terminal; if the service gift type is identified as a service recommendation type, the service management platform The platform performs charging processing for the service donation on the receiving terminal.

In the service gift method of this embodiment, the gift terminal sends a service gift request message to the service management platform, and the service management platform sends the service gift message carrying the access address of the gift service to the receiving terminal, which satisfies the service gift needs between users. Moreover, the method is general and expandable for various application systems.

Fig. 3 is a signaling diagram of the third embodiment of the service donating method of the present invention. As shown in Fig. 3, the main difference between this embodiment and the second embodiment is that a message service system is added in the donating process, and this embodiment mainly includes the following steps :

Step 301, the donating terminal browses relevant service information through the service navigation system.

The business navigation system is responsible for providing various business information and navigation services to the gift terminal. The gift terminal can use the gift terminal to browse the business information of various businesses provided in the business system through the business navigation system; it can also use specific business services through the business service system .

Step 302, the donating terminal sends a service donating request message to the service navigation system.

Through the service navigation system, the donating user can also initiate a business gift by using the donating terminal. When a user generates a demand for business gift during the process of browsing business information or using a certain business service, he can select the relevant information of the gift business through the business navigation system; he can also obtain, query and determine the user who accepts the gift behavior through the business navigation system, Or directly input the identity authentication logo of the user who accepts the gift. After the donating terminal selects and confirms the service information to be donated, it sends a service donating request message to the service navigation system, and the service donating request message includes the donating terminal ID, the receiving terminal ID and the donating service ID.

Step 303, the service navigation system sends a service gift request message to the service management platform.

The service navigation system sends a service gift request message to the service management platform, and the service gift request message carries the receiving terminal identifier, the gift service identifier and the gift terminal identifier. The service gift request message may also include a gift type identifier, and the gift type identifier may be a service gift type or a service recommendation type.

Step 304, the service management platform checks the gifting capability of the gifting terminal and the service capability of the gifting service corresponding to the gifting service identifier.

After receiving the service gift request message sent by the service navigation system, the service management platform authenticates the gift terminal, checks whether the gift terminal has relevant gift/recommendation capabilities, and whether the business system of the gift service to be given has relevant functions; It is possible to check whether the receiving terminal exists, etc. If the service capability check is passed, execute step 305; if the service capability check fails, execute step 307.

Step 305, the service management platform sends a service gift message to the message service system.

If the service capability check is passed, the service management platform sends a service gift message to the message service system, and the service gift message carries information such as the type of the service to be given, access address, description, rate, etc., and also includes information on the receiver of the message, Such as user name, user ID, user's service terminal characteristics, and gift terminal ID, etc. The message service system is responsible for providing the function of transmitting relevant messages between the management system and business terminals. The message service system can send business gift messages, actual processing result messages of business gift behaviors, or other messages. The message refers to storing the agreed content in the agreed format An information unit that can be stored and/or transmitted as text data, or stored and/or transmitted as binary data.

Step 306, the message service system forwards the service gift message to the receiving terminal.

The message service system forwards the business gift message received from the business management platform to the receiving terminal, and can record the message sent by the business management platform after the sending is successful, and return to the service management platform the processing result message that the business gift message is successfully forwarded . Continue to execute step 307 .

Wherein, the message service system may not exist independently, but as a functional component of the business management platform.

Step 307, the service management platform returns a service donation request failure message to the donation terminal.

If the business capability check fails, the business gift process will end, and the business management platform will return the corresponding business capability information to the business navigation system. The business navigation system will generate corresponding business navigation information based on the feedback information from the business management platform and return it to the A gift terminal, where the gift terminal displays the processing results of related service gift requests. The gift terminal can directly obtain the actual processing result of the corresponding request from the message service system. The message service system is responsible for providing service terminals with messages related to relevant service terminals.

Step 308, the receiving terminal receives the service gift message, and browses the gift service through the service navigation system.

The receiving terminal can actively inquire about its own related messages through the service navigation system or directly from the service management platform, and can also obtain corresponding messages from the message service system. The message processing process of the receiving terminal can periodically obtain messages from the message service system, so that when other users present or recommend certain/some services to the current user, the receiving terminal can quickly obtain relevant messages from the message service system. The message obtained from the message service system can be empty. When the message is empty, it means that there is no message related to the receiving terminal in the message service system. If the receiving terminal does not obtain a valid message from the message service system, the current state of the receiving terminal will not be affected. If the receiving terminal obtains a valid message from the message service system, it will process it according to the type of the message. If the related message is a business gift/recommendation message, it shall be handled according to the reference process for receiving business gifts; if it is other messages, it shall be handled in an agreed manner. The related service module of the receiving terminal can process related messages according to the types of the messages. The receiving terminal can prompt the user that a message arrives according to the type of message and the agreed processing method, inquire about the processing method, and process the relevant message according to the processing method selected by the user. If the user ignores the displayed message, or if the message fails for other reasons, you can continue processing other messages. When multiple messages are acquired in the message service system, they can be processed sequentially according to the acquired messages.

After the receiving terminal receives the service gift message sent by the service management platform in the process of browsing service information or using a certain service, because the service gift message only includes information such as the identity, type and description of the service being given, and does not include For specific business service content, the receiving terminal accesses the relevant detailed information of the donated business through the business navigation system. If the receiving terminal determines to accept the gift, step 309 is performed.

Step 309, the service navigation system sends a service gift acceptance message to the service management platform.

If the receiving terminal determines to accept the gift, the receiving terminal sends a service gift acceptance message to the service management platform through the service navigation system; if the receiving terminal determines not to accept the gift, the receiving terminal can continue to search and process other messages, the service navigation system Corresponding navigation information may also be generated and displayed to the gifting terminal according to the act of not accepting the gift.

Step 310, the service management platform checks the service capability of the receiving terminal.

After the receiving terminal sends a service donation acceptance message to the service management platform, the service management platform checks the service capabilities of the receiving terminal, such as whether the receiving terminal has the ability to accept gift/recommended services. If the behavior is a business recommendation behavior, the business The management platform can also check whether the receiving terminal has payment capability, etc. If the business capability check is passed, go to step 311; if the business capability check is not passed, then end the presenting process, and the business management platform can feed back the business capability information and related processing results to the business navigation system, and the business navigation system will This business capability information and related processing results are displayed to the receiving terminal.

Step 311, the receiving terminal accesses the gift service according to the access address of the gift service.

If the user accepts the gift/recommended behavior and the service capability check of the receiving terminal passes, the receiving terminal accesses the gifted service through the business service system. After the business service system provides users with agreed services, it can provide business service records to the business management platform on a regular basis. The business management platform processes the business and log information provided by the business service system. By analyzing these business and log information, the business management platform can determine and count the results of business services. The business management platform can also forward the actual processing result of the gift/recommendation behavior of the donator to the donating terminal through the message service system. If payment is required for this gift, step 312 may also be executed after step 311 . During the user's access to the specified service, the service terminal can also process other workflows, for example, process the next message or continue to obtain other messages from the message service system.

Step 312, the service management platform performs charging processing for the present service donation on the gifting terminal.

If the service gift type is identified as a service gift type, the service management platform performs charging processing for the service gift on the gift terminal; if the service gift type is identified as a service recommendation type, the service management platform The platform performs charging processing for the service donation on the receiving terminal.

The service gift method in this embodiment uses the message service system in the information interaction between the terminal and the service management platform, so that the message delivery in the service gift can be delivered more quickly, so that the user can timely obtain the service gift message related to himself or the processing of the service gift Result messages, etc., better meet the needs of users for business gifts.

FIG. 4 is a schematic structural diagram of the first embodiment of the service management platform of the present invention. As shown in FIG. 4 , the service management platform of this embodiment includes a first receiving module 401 and a first sending module 402 . Wherein, the first receiving module 401 is used to receive the service gift request message sent by the gift terminal, and the service gift request message carries the gift terminal identifier, the receiving terminal identifier and the gift service identifier; The receiving terminal corresponding to the terminal identifier sends a service donating message, and the service donating message carries the donating terminal identifier and the access address of the donated service corresponding to the donated service identifier. Further, the service management platform may also include a second receiving module 403, a service navigation module 404, and an authentication module 405, wherein the second receiving module 403 is used to receive the service gift acceptance message sent by the receiving terminal; the service navigation module 404 uses providing the service information stored in the service management platform to the gifting terminal, receiving the service gifting request from the gifting terminal, and sending the service gifting request to the first receiving terminal in the format of a service gifting request message module; and/or, providing the service information stored in the service management platform to the receiving terminal, and receiving the receiving terminal, sending the service gift acceptance request to the service gift acceptance message format The second receiving module; the authentication module 405 is configured to check the donating capability of the donating terminal and the service capability of the donated service corresponding to the donated service identifier; and/or check the accepting ability of the receiving terminal.

Specifically, the donating terminal browses relevant service information through the service navigation module 404, and after selecting the service to be donated, initiates a service donating request through the business navigating module 404, and the service navigating module 404 sends the service donating request as a service donating request message Format is sent to the first receiving module 401; after the first receiving module 401 receives the service gift request message sent by the gift terminal, it notifies the authentication module 405 to authenticate the gift terminal, and the authentication module 405 checks whether the gift terminal has Gift ability, such as whether the gift terminal has applied for gift service. If the gift is a business gift type, it is also necessary to check whether the gift terminal has business gift payment capabilities, etc., and can also check whether the business to be gifted can be gifted; After module 405 passes the authentication, the first sending module 402 sends a service gift message to the receiving terminal, and the service gift message carries the gift terminal identifier and the access address of the gift service corresponding to the gift service identifier; the receiving terminal After receiving the service gift message, it is also necessary to first browse the service information of the relevant gift service through the service navigation module 404. If the receiving terminal accepts this gift, it will initiate a service gift acceptance request through the service navigation module 404, and the service navigation module 404 will The service gift acceptance request is sent to the second receiving module 403 in the format of a service gift acceptance message; after receiving the service gift acceptance message sent by the receiving terminal, the second receiving module 403 notifies the authentication module 405 to authenticate the receiving terminal. Authorization, the authentication module 405 checks whether the receiving terminal has the transfer authority, and if the gift is a business recommendation type, it is also necessary to check whether the receiving terminal has the ability to pay for business recommendations; after the authentication module 405 passes the authentication, the receiving terminal The terminal can access the gift service according to the access address of the gift service carried in the service gift message.

FIG. 5 is a schematic structural diagram of the second embodiment of the business management platform of the present invention. As shown in FIG. 5 , on the basis of the first embodiment, the business management platform of this embodiment further includes a message service module 406 and a billing module 407 . Wherein, the message service module 406 is used to receive the service gift message sent by the first sending module 402, and send the service gift message to the receiving terminal corresponding to the receiving terminal identifier; the billing module 407 is used to After the receiving terminal accesses the gift service according to the access address of the gift service, the charging process of the service gift is performed on the gift terminal or the receiving terminal.

Specifically, when the first sending module 402 sends a service gift message, it can first send the service gift message to the message service module 406, and the service gift message includes the type of the service to be given, the access address, a brief description and the rate, etc. Information also includes the information of the receiving terminal, such as information such as the name of the receiving terminal, the identification of the receiving terminal, and the characteristics of the receiving terminal. The message service module 406 sends the service gift message to the receiving terminal according to this information; Module 406 obtains messages related to itself, such as business gift messages or service gift processing result messages, etc., or the message service module 406 can actively prompt the terminal to receive and process when there is a message related to the service terminal; After the receiving terminal accepts the gift of this service and accesses the gift service according to the access address of the gift service, it performs the billing process for the gift terminal or the receiving terminal of the service gift, that is, if this gift needs to be paid , and it is a service gift type, the billing module 407 performs billing processing on the donating terminal, and if the present gift is a service recommendation type, the billing module 407 performs billing processing on the receiving terminal.

In the above embodiment of the service management platform, the gift terminal sends a service gift request message to the service management platform, and the service management platform sends the service gift message carrying the access address of the gift service to the receiving terminal, which satisfies the user's service gift needs, and makes the The method has versatility and scalability for various application systems; and by using the message service system in the information interaction between the terminal and the business management platform, the message delivery in the business gift can be delivered more quickly, so that the user can timely obtain information related to himself. The business gift message or the processing result message of the service gift, etc., better meet the needs of the user for service gift.

Fig. 6 is a schematic structural diagram of the first embodiment of the service gifting system of the present invention. As shown in Fig. 6, the service gifting system of this embodiment includes a gifting terminal 501, at least one receiving terminal 502 and a link between the gifting terminal 501 and the receiving terminal 502 business management platform 503 . Among them, the gift terminal 501 is used to send a service gift request message to the service management platform 503, and the service gift request message carries the gift terminal identifier, the receiving terminal identifier and the gift service identifier; the receiving terminal 502 is used to receive the service gift message; and according to the service The access address of the gift service included in the gift message accesses the gift service; the service management platform 503 is used to receive the service gift request message sent by the gift terminal 501; and send the service gift message to the receiving terminal 502 corresponding to the receiving terminal identifier, the service The gift message carries the gift terminal identifier and the access address of the gift service corresponding to the gift service identifier. Further, the business gifting system may also include a business navigation module 504 and a message service module 505, wherein the business navigation module 504 is used to provide the business information stored in the business management platform 503 to the gift terminal 501, and receive a message from the gift terminal 501. Service gift request, sending the service gift request to the first receiving module in the format of a service gift request message; and/or, providing the service information stored in the service management platform 503 to the receiving terminal 502, and receiving the service gift of the receiving terminal 502 Accept the request, and send the service gift acceptance request to the second receiving module in the format of a service gift acceptance message; the message service module 505 is used to receive the service gift message sent by the first sending module, and send the service gift message to the receiving terminal identification corresponding The receiving terminal 502.

Specifically, the donating terminal 501 browses relevant business information through the business navigation module 504, and after selecting the business to be donated, sends a business donating request message to the business management platform 503 through the business navigating module 504, and the business donating request message carries a gift Terminal identifier, receiving terminal identifier and gift service identifier; after receiving the service gift request message, the service management platform 503 sends a service gift message to the message service module 505, and the service gift message carries the type, description, access Service information such as address and rate, and information of the receiving terminal such as terminal name, terminal identification and terminal characteristics; the message service module 505 forwards the service gift message to the receiving terminal 502; after receiving the service gift message, the receiving terminal 502 also first Browse the relevant information of the gift service through the service navigation module 504, and after confirming acceptance of the gift service, send a service gift acceptance message to the service management platform 503, and access the gift service through the access address of the gift service carried in the service gift message.

Fig. 7 is a schematic structural diagram of the second embodiment of the service gifting system of the present invention. As shown in Fig. 7, the gifting terminal 501 in the service gifting system of this embodiment includes a second sending module 5011 and a first message processing module 5012, wherein the first The second sending module 5011 is used to send a service donation request message to the service management platform 503, and the service donation request message carries the gift terminal identification, the receiving terminal identification and the gift service identification; the first message processing module 5012 is used to obtain the service from the message service module Processing result message of gift message and/or service gift request message. The receiving terminal 502 includes a third receiving module 5021, a processing module 5022 and a second message processing module 5023, wherein the third receiving module 5021 is used to receive the service gift message; The access address accesses the gift service; the second message processing module 5023 is used to acquire the service gift message and/or the processing result message of the service gift request message from the message service module. The service management platform 503 may adopt the structure described in the embodiment in FIG. 4 or FIG. 5 , which will not be repeated here.

In the above embodiment of the service gifting system, the gift terminal sends a service gift request message to the service management platform, and the service management platform sends the service gift message carrying the access address of the service gift to the receiving terminal, which satisfies the user's service gift needs, and makes the The method has versatility and scalability for various application systems; and by using the message service system in the information interaction between the terminal and the business management platform, the message delivery in the business gift can be delivered more quickly, so that the user can timely obtain information related to himself. The business gift message or the processing result message of the service gift, etc., better meet the needs of the user for service gift.

Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention and not to limit them. Although the present invention has been described in detail with reference to the preferred embodiments, those of ordinary skill in the art should understand that: it still Modifications or equivalent replacements can be made to the technical solutions of the present invention, and these modifications or equivalent replacements cannot make the modified technical solutions deviate from the spirit and scope of the technical solutions of the present invention.

Claims (18)

1. A business gift method, characterized in that it comprises: Step 1. The service management platform receives the service gift request message sent by the gift terminal, and the service gift request message carries the gift terminal identifier, the receiving terminal identifier and the gift service identifier; Step 2. The service management platform sends a service gift message to the receiving terminal corresponding to the receiving terminal identifier, and the service gift message carries the gift terminal identifier and the access address of the gift service corresponding to the gift service identifier ; Step 3. The receiving terminal accesses the gift service according to the access address of the gift service. 2. The method according to claim 1, characterized in that the step 1 specifically includes: The service management platform receives a service donation request message sent by the donating terminal through the service navigation system, and the service donating request message carries the donating terminal identifier, the receiving terminal identifier and the donating service identifier. 3. The method according to claim 2, wherein the service gift request message also carries a gift type identifier, and the gift type identifier is a service gift type or a service recommendation type. 4. The method according to claim 1, characterized in that the step 2 specifically comprises: The service management platform authenticates the gift capability of the gift terminal and the service capability of the gift service corresponding to the gift service identifier; If the authentication is passed, the service management platform sends a service gift message to the receiving terminal corresponding to the receiving terminal identifier, and the service gift message carries the gift terminal identifier and the gift service corresponding to the gift service identifier The access address; if the authentication fails, the business gift process will end. 5. The method according to any one of claims 1-4, wherein the service management platform sends a service gift message to the receiving terminal corresponding to the receiving terminal identifier as follows: The service management platform sends the service gift message to the message service system; The message service system sends the service gift message to the receiving terminal corresponding to the receiving terminal identifier. 6. The method according to claim 5, further comprising: The donating terminal acquires a processing result message of the service donating request message from the message service system. 7. The method according to any one of claims 1-4, characterized in that before step 3, it also includes: The service management platform receives the service gift acceptance message sent by the receiving terminal through the service navigation system. 8. The method according to claim 7, characterized in that, after the receiving terminal sends a service gift acceptance message to the service management platform through the service navigation system, the receiving terminal accesses the gift service according to the access address of the gift service Before the business also included: The service management platform authenticates the acceptance capability of the receiving terminal, and if the authentication passes, the receiving terminal accesses the gift service according to the access address of the gift service; otherwise, ends the service gift process. 9. The method according to claim 3, characterized in that after step 3, it further comprises: If the service gift type is identified as a service gift type, the service management platform performs charging processing for this service gift on the gift terminal; or If the service gift type is identified as a service recommendation type, the service management platform performs charging processing for the service gift on the receiving terminal. 10. A business management platform, characterized by comprising: The first receiving module is configured to receive a service gift request message sent by a gift terminal, wherein the service gift request message carries a gift terminal identifier, a receiving terminal identifier, and a gift service identifier; The first sending module is configured to send a service gift message to a receiving terminal corresponding to the receiving terminal identifier, where the service gift message carries the gift terminal identifier and an access address of the gift service corresponding to the gift service identifier. 11. The platform according to claim 10, further comprising: The second receiving module is configured to receive the service gift acceptance message sent by the receiving terminal. 12. The platform of claim 11, further comprising: The service navigation module is configured to send the service donation request message of the donation terminal to the first receiving module, and/or send the service donation acceptance message of the receiving terminal to the second receiving module. 13. The platform of claim 12, further comprising: The authentication module is configured to authenticate the donating capability of the donating terminal and the service capability of the donated service corresponding to the donated service identifier, and/or authenticate the accepting ability of the receiving terminal. 14. The platform according to claim 10 or 12, further comprising: A message service module, configured to receive the service gift message sent by the first sending module, and send the service gift message to the receiving terminal corresponding to the receiving terminal identifier; and/or send the service gift request message The processing result message is returned to the gifting terminal. 15. The platform of claim 14, further comprising: The billing module is configured to perform charging processing for the gifting terminal or the receiving terminal after the receiving terminal accesses the gifting service according to the access address of the gifting service. 16. A service donating system, characterized in that it includes a donating terminal, at least one receiving terminal and a service management platform connected to the donating terminal and the receiving terminal, The donating terminal is configured to send a service donating request message to the service management platform, and the service donating request message carries a donating terminal ID, a receiving terminal ID, and a donating service ID; The service management platform is configured to receive a service donation request message sent by a donation terminal, and send a service donation message to a receiving terminal corresponding to the receiving terminal identifier, where the service donation message carries the donation terminal identifier and the donation The access address of the gift service corresponding to the service identifier; The receiving terminal is configured to receive the service gift message, and access the gift service according to the access address of the service gift included in the service gift message. 17. The system according to claim 16, characterized in that the service gift system further comprises: The service navigation module is configured to send the service gift request message of the gift terminal to the first receiving module; and/or send the service gift acceptance message of the receiving terminal to the second receiving module; A message service module, configured to receive the service gift message sent by the first sending module, and send the service gift message to the receiving terminal corresponding to the receiving terminal identifier; and/or send the service gift request message The processing result message is returned to the gifting terminal. 18. The system of claim 16, wherein: The gift terminal includes: The second sending module is configured to send a service gift request message to the service management platform, where the service gift request message carries a gift terminal identifier, a receiving terminal identifier, and a gift service identifier; A first message processing module, configured to acquire a service gift message and/or a processing result message of the service gift request message from the message service module; The receiving terminal includes: A third receiving module, configured to receive the service gift message; A processing module, configured to access the gift service according to the access address of the gift service included in the service gift message; The second message processing module is configured to acquire a service gift message and/or a processing result message of the service gift request message from the message service module.

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