CN101404078A - Cooperated electronic market based on market union - Google Patents

Abstract

The invention relates to a collaborative electronic market based on a market alliance, belonging to the fields of electronic commerce and information technology. Through the electronic market and its system integration with government departments, customers and service companies, it provides customers with more convenient and intelligent functions such as product release and management, product search and recommendation, and eliminates the problem of "isolated information islands". Customers who join an electronic market in the market alliance can receive the services of the entire alliance, which reduces the customer's operating costs, improves work efficiency, and reduces the information redundancy of the entire Internet. The cooperative work among entities within the market alliance improves the overall operation efficiency of the market alliance and even the entire Internet, and promotes the application of collaborative business theory and business intelligence technology. The communication of information has been strengthened, the sources of decision-making information for electronic market enterprises have been increased, and the development of auxiliary decision-making technology has been promoted. The electronic market within the market alliance increases the customer base and business opportunities, and promotes the online marketing of the electronic market.

Description

A Collaborative Electronic Market Based on Market Alliance

1. Technical field

The invention relates to a collaborative electronic market based on a market alliance, belonging to the fields of electronic commerce and information technology.

2. Background technology

Electronic market, also known as electronic bazaar or electronic intermediary, brings together buyers and sellers, broadens the scope of the market, reduces transaction costs and time, and shortens the supply chain. It is an important model of B2B e-commerce. Through a complete comprehensive guarantee system, the electronic market can effectively avoid information risk, credit risk, management risk and legal risk, and ensure the smooth progress of online transactions. There are many successful cases. The current electronic market has the following deficiencies, which restrict the development of the electronic market. (1) The electronic market is out of touch with the customer's information system, and there is an "information island" problem. To publish or purchase products, customers must log in to the e-market website and manually enter or modify a large amount of data, which is heavy workload, low efficiency, and prone to errors. There is an urgent need for integration with customer information systems to provide computer-aided, efficient and intelligent information exchange and collaboration. (2) Electronic markets are isolated from each other and lack information exchange and coordination, causing inconvenience to the government, customers, and e-commerce service companies (payment centers that provide payment functions, logistics centers that provide logistics and distribution, and certification centers that provide security certification, etc.). (3) Due to the isolation of electronic markets and the lack of information exchange and coordination, online traders can easily apply for another identity in other electronic markets to continue to cheat after committing fraud in one electronic market. (4) In order to strive for market opportunities, many corporate customers have to register in multiple electronic markets at the same time, which increases the workload and financial burden of customers, and causes information redundancy in the entire Internet. (5) The interface is the same, and it is inconvenient to search for information. The pages of the electronic market website are the same for all customers, it is difficult to meet the personalized requirements of customers, and there is a lack of information that users need. The current electronic market provides powerful information search functions, but customers generally feel that information search consumes a lot of time and energy, and is not accurate and fast enough.

Business intelligence is a collection of concepts, methods, processes, and software that help companies improve their decision-making and operational capabilities. It uses data warehouse (Data Warehouse, DW), online analytical processing (On-Line Analytical Processing, OLAP) and data mining (Data Mining, DM) technology to process and analyze business data, and provides different industry characteristics or specific application fields. Solutions to assist users to solve the uncertain problems encountered in business activities, so as to help and improve management decisions, so as to improve the viability of enterprises. With the development and maturity of data warehouse technology, online analysis processing technology, data mining technology and enterprise information portal technology, many applications have appeared, making business decisions of enterprises more and more accurate and scientific. The basic data used for business intelligence can only come from within the enterprise and closely related enterprises in the supply chain, and the results of decision-making can only be reflected in the electronic market that has joined through manual operations. This is mainly due to the disconnection between the electronic market and the customer's information system.

Distributed application integration technology gradually develops and matures, such as: message middleware, event middleware, tuple space, remote procedure call (RPC), remote method call (RMI) and simple object access protocol (SOAP). Distributed application integration technology mainly solves the integration problems of geographically distributed heterogeneous and homogeneous systems. It can be used not only for application system integration within an enterprise, but also for integration between external systems of an enterprise.

Collaboration is the coordination and synchronization among the elements or subsystems that make up the system. In the 1870s, the theoretical framework of synergistics was formally established, and gradually expanded to the fields of computers and cognition. Collaborative commerce is a set of cross-enterprise cooperation capabilities provided by enterprises using cutting-edge technologies to more effectively manage today's intricate enterprise ecosystems. Collaborative commerce can help enterprises and their partners share business processes, decisions, operating procedures and data to improve competitiveness. At present, there are a large number of collaborative business software, which are mostly used among enterprises in the supply chain.

3. Contents of the invention

The purpose of the present invention is to provide a collaborative electronic market based on a market alliance, which integrates information systems of customers, governments and service companies, and can be integrated with other electronic markets to form a market alliance. The collaborative electronic market based on the market alliance can make full use of business intelligence technology between the electronic market and its integrated systems to work together, further improve the efficiency and intelligence of the electronic market operation, reduce the workload and error probability of manual operations, and reduce the entire Internet. Information redundancy.

The market alliance refers to an association between two or more electronic markets based on a formal agreement to promote marketing and customer service. The market alliance has the following functions and features.

1. The search function of customers, products, services and other kinds of information is shared between the electronic markets in the market alliance. The electronic market receives data search requests from other electronic markets in the market alliance, and returns search results and corresponding hyperlink information. The hyperlink information is used for further access to search result data by customers of other electronic marketplaces.

2. Electronic markets within the market alliance share data statistics functions that do not involve commercial secrets to assist decision-making. The electronic market receives data statistics requests from other electronic markets in the market alliance, and returns the statistical results, such as statistics on the sales volume of a certain type of desktop computer in a certain period of time in its brand.

3. The electronic market and other entities in the market alliance shall abide by the alliance agreement. The alliance agreement is used to promote the standardization of products, services or other information, and to restrict the behavior of electronic markets and other entities within the market alliance, so as to ensure their mutual benefit, mutual trust and common development. At the same time, electronic markets and other entities in the market alliance can also sign other agreements on the basis of the alliance agreement, but they must not violate the alliance agreement.

4. The organizer of the market alliance is responsible for the discussion and revision of the alliance agreement and the organization of various activities, etc., and is generally held by industry associations and large electronic market enterprises.

5. Multiple supply and demand chains spontaneously appear in a large-scale market alliance. Under the supervision of the market alliance, enterprises in the chain are promoted to enhance trust, co-exist, and promote the networked development of supply and demand chains.

When the market alliance reaches a certain scale, the customer enterprise can complete almost all online purchases and sales by joining an electronic market in the market alliance. This greatly reduces the purchase and sale costs of the client enterprise and improves operational efficiency.

The collaborative electronic market based on the market alliance of the present invention includes an electronic market main system and an electronic market client (EMC) system. The main system of the electronic market is divided into two parts: the foreground and the background.

The front desk functions mainly include:

1. System login and registration: the system provides customers with client classification (including browser client, simple client and advanced client) information and customer classification (including suppliers, wholesalers, retailers and individuals) when logging in for the first time. consumer) information. For the browser client, the system prompts the customer to register; for the simple client and advanced client, the system prompts the customer to download and install the client software first, and then set up and register through the installed client; and provide necessary operating instructions and online Technical Support. The system reviews the registered customer information. For non-first login, the system provides optional automatic and manual login methods. For all customers, the system adds the latitude and longitude information of the address in the registration information to facilitate the decision-making of the recommendation system and other subsystems.

2. Catalog service: Provide a list of all trading products in the market. Customers can view information at different transaction stages in various ways, classify and navigate all products, provide intelligent retrieval and recommendation functions, and customize functions of personalized information retrieval and recommendation. Due to the different fields, familiarity and habits of different customers, search customization is required to fully support the personalized needs of customers in terms of search strategies, search methods and search result processing, so as to improve the accuracy and effectiveness of search. The system records a specific number of recent search items for the user, and provides the user with a drop-down list for selection; the system can dynamically track the search process, extract the most frequently used search items by the user, and provide a basis for personalized information recommendation. The system uses clustering method, association rule method, collaborative recommendation method, etc. to provide users with personalized information recommendation services.

3. Transaction function: It can conveniently control the components of the electronic market such as purchase orders, invoices, and sales reports, and can conveniently inquire about the transaction process. Transaction modes include fixed-price sales, bargain sales, auctions and anti-auctions, online bidding, purchases based on long-term contracts, and group exchange. Provide corresponding support functions for different transaction methods, such as product information query, demonstration function, and shopping cart function.

4. Market information release, search, browse and download functions: These information mainly include product supply and demand information, major corporate event information, industry policies and regulations, and market news.

5. Customer relationship management functions: including online information service and communication, family service (birthday or holiday greetings), member training service, online trade expert guidance service, member club activities, various exhibition participation and organization functions, and information feedback function etc.

6. Commodity and virtual store management functions: customers can publish commodities, modify commodity information and delete commodity data within the scope of authority. For simple client and advanced client, it provides automatic operation rules for product management, and provides customization functions for automatic operation rules. The so-called automatic operation means that the system client actively extracts, modifies or deletes commodity data from the customer's information system or data files according to the operating rules. Authorized customers can establish a virtual store in the electronic market, manage the goods in the virtual store, design the layout of the virtual store, etc.

7. Personalized interface customization function: it is to customize the structure and content of the interface. The system automatically generates the default interface structure and content according to the type and authority of the customer. Customers can customize the overall module category and layout form of the interface, and can customize the specific content of each information or service.

The background functions mainly include:

1. System authority management function: manage the accounts of market customers and background operators. Accounts that do not comply with the rules are automatically or manually deleted, and the customization function of account rules for market customers and background operators is provided. The system provides the management function of the operator's position, and provides the authorization function of all operators for different positions. System administrators have the right to delete other personnel's accounts and passwords, but have no right to inquire about other personnel's passwords.

2. Order management, identity authentication, electronic tax payment, logistics distribution and online payment functions.

3. Market information management functions: including management functions such as publishing, reviewing and deleting. The system provides automatic review of market information and customization of deletion rules. Information that does not meet the automatic review principles will not enter the manual review stage and will be automatically deleted, and information that meets the automatic deletion principles will be automatically deleted. Electronic market announcements and news may also be issued.

4. Commodity data, virtual store and virtual commercial street management functions: the system provides custom rules to review commodity information released by market members. Provide market members with the establishment authorization and supervision functions of virtual store (online store). In order to facilitate customers' shopping, under certain rules and conditions, the system establishes a virtual commercial street for commodities sold in a certain industry or in a certain region, and provides the customization function of these rules.

5. Accounting, statement statistics and data analysis functions: the system analyzes and predicts the operational decisions of the electronic market based on customer information and transaction data.

6. System management function: including system interface configuration, parameter setting, system log management, database management function, system operation evaluation function, etc.

The electronic market client system mainly refers to the simple client and the advanced client of the system, which are installed in the client's local area network for enterprise clients, and installed in the client's personal computer for individual clients. Enterprise customers can choose browser client, install simple client or advanced client according to their enterprise size and business complexity, and individual customers can choose browser client or install simple client. The simple client generally adopts a common window interface design, uses a stand-alone database management system, and connects to the main system of the electronic market through the Internet. It can interface with the information system of the enterprise, and can also exchange data with data files (such as dbf or Excel files). The advanced client adopts different development methods according to the status of the customer's enterprise information system, generally adopts WEB development technology, interfaces with the customer's information system through the application server, and connects to the main system of the electronic market through the Internet; the operation interface adopts the web browser interface , and can also adopt a unified operation interface with the enterprise portal system interface of the customer enterprise.

The functions of the electronic market client system are completely the same as the foreground functions of the electronic market main system, that is, the functions of the browser client are the same. Compared with the browser client, it automatically saves data such as customer operation records and transaction data as a basis for assisting customer decision-making and product recommendation. The electronic market client system cooperates with the main system to provide customers with more intelligent product recommendation functions and more convenient product management functions (customers can automatically publish the products in the database or data files to the electronic market according to the rules, and automatically update and delete listings, and provide customization of these rules).

The beneficial effect of the present invention is: through the electronic market and its system integration with government departments, customers and service enterprises, it provides customers with more convenient and intelligent functions such as product release and management, product search and recommendation, and eliminates " Information island” problem, expanding the scope of services. Since customers join an electronic market in the market alliance, they can receive the services of the entire alliance, which reduces the customer's operating costs, improves work efficiency, and reduces the information redundancy of the entire Internet. Collaborative work between entities within the market alliance improves the overall operating efficiency of the market alliance and the entire Internet, promotes the application of collaborative business theory and business intelligence technology, and provides a broader development space for collaborative business theory and business intelligence technology. Due to the collaborative work of various entities in the market alliance, the exchange of information has been strengthened, the sources of decision-making information for electronic market enterprises have been increased, and the development of auxiliary decision-making technology has been promoted. It increases the customer base for the electronic market in the alliance, promotes the online marketing of the electronic market, makes the electronic market have more business opportunities, and is beneficial to the operation of electronic market companies.

4. Description of drawings

Figure 1 is a schematic diagram of the market alliance and its relationship with other entities;

Figure 2 is a schematic diagram of the network composition of the electronic market;

FIG. 3 is a schematic diagram of the system structure of the electronic market.

5. Specific implementation

The technical solution of the present invention will be described in detail below in conjunction with the accompanying drawings and specific embodiments.

Figure 1 is a schematic diagram of a market alliance and its relationship with other entities. Among them, service enterprises include payment centers that provide payment functions, logistics centers that provide logistics distribution, and certification centers that provide security certification. Customers who join an electronic market in the market alliance can obtain products, services and other information from all electronic markets in the entire market alliance. An electronic market can join one or more market alliances, or not join any market alliance. Electronic markets within a market alliance can work together on the basis of alliance agreements, and can also be integrated with electronic markets outside the market alliance. The integration of the electronic market main system and other electronic markets adopts the method of web service (Web Service), and reserves interfaces, and other methods can also be adopted through mutual negotiation. The main system of the electronic market is integrated with the information systems of government departments, logistics enterprises, payment centers and certification centers, and the corresponding integration methods are adopted completely according to their types.

FIG. 2 is a schematic diagram of the network composition of the electronic market. Among them, the local area network of the electronics market enterprise is connected to the Internet through a firewall. Enterprise application integration (EAI) technology is used to integrate the management information system (MIS), business intelligence system (BIS) and customer relationship management system (CRM) of electronic market enterprises. The enterprise network of the electronic market is connected to the payment center, logistics center, certification center, government departments and other electronic markets through the Internet. The electronic market enterprise's management information system, business intelligence system and customer relationship management system together constitute the main system of the electronic market. The structure of the main system of the electronic market is based on the B/S mode, and adopts the WEB development technology of SUN Company. The system architecture is divided into user interface layer, business logic layer and database layer. The user interface layer implements data presentation in the form of JSP files. Put business rules, data access, legality checks and system interfaces into the business logic layer and process them in the form of Java Beans. The client does not directly interact with the database, but establishes a connection with the business logic layer, and then interacts with the database through the business logic layer. Servlet, as a platform-independent server-side component, implements the error handling function in the business logic layer, is invoked by the JSP file, and displays the result through the corresponding JSP file. Part of the control functions are implemented by JSP files, and JSP files will eventually be compiled into Servlets. The interface between the system or the subsystem is realized by using known technology in the form of Java Bean based on the specific system. Of course, it can also be realized by using Microsoft's WEB development technology. Of course, some systems or subsystems can also be based on the C/S mode, using PowerBuilder, Visual Basic or other development tools to achieve, no more detailed description. The database adopts Oracle, Sybase or Microsoft SQL Server, etc.

Electronic Market Client (EMC) includes Browser Client, Simple Client and Advanced Client. The browser client is mainly used for small businesses or individual customers, and its realization is included in the realization of the main system of the electronic market. The simple client is mainly used for enterprise customers or individual customers who have not established a local area network. Its realization is based on the C/S mode and is realized by PowerBuilder, Visual Basic or other development tools. The database adopts a small database of a stand-alone version, such as ACCESS or SQL Anywhere etc. The advanced client is mainly used for enterprise customers who establish a local area network, and its network composition is shown in Figure 2. The enterprise customer local area network of the advanced client is generally connected to the Internet through a firewall, and the electronic market client (EMC), customer relationship management system (CRM) and supply chain management system (SCM) are integrated by using enterprise application integration (EAI) technology. The implementation of the advanced client is the same as the main system of the electronic market, generally based on the B/S mode and using WEB development technology.

FIG. 3 is a schematic diagram of the system structure of the electronic market. The electronic market system includes the electronic market main system and the electronic market client system. The main system of the electronic market is installed inside the local area network of the electronic market enterprise, mainly including eight modules including directory service, market transaction, market information, customer management, product management, system interface, account analysis and system management. The electronic market client system is installed in the local area network and personal computer of enterprise customers, and mainly includes five modules including interface customization, auxiliary decision-making, data management, system interface and system management.

The databases of the simple client and the advanced client mainly store data such as customers' private information, transaction records, operation logs, setting data, custom rules, and private preference knowledge. These data are used to assist customers in realizing automatic operations and business recommendations. The business recommendation function of the client is coordinated with the business recommendation function of the registered electronic market, using collaborative filtering technology, utility-based recommendation technology, knowledge-based recommendation technology or mixed recommendation technology, and expanding these technologies to achieve.

Claims (9)

1. A collaborative electronic market based on a market alliance, characterized in that Through the electronic market and its system integration with government departments, customers and service companies, it provides customers with more convenient and intelligent product release and management, product search and recommendation and other functions, eliminating the problem of "information islands" and expanding Service area. Customers who join an electronic market in the market alliance can receive the services of the entire alliance, which reduces the customer's operating costs, improves work efficiency, and reduces the information redundancy of the entire Internet. Cooperative work between entities within the market alliance improves the overall operating efficiency of the market alliance and the entire Internet, promotes the application of collaborative business theory and business intelligence technology, and provides a broader development space for collaborative business theory and business intelligence technology . Due to the collaborative work of various entities in the market alliance, the exchange of information has been strengthened, the sources of decision-making information for electronic market enterprises have been increased, and the development of auxiliary decision-making technology has been promoted. The electronic market in the market alliance increases the customer base, promotes the online marketing of the electronic market, makes the electronic market have more business opportunities, and is beneficial to the operation of electronic market enterprises. 2. The market alliance according to claim 1, characterized in that Search functions for customers, products, services, and other types of information are shared between electronic marketplaces within a marketplace alliance. Electronic markets within the market alliance share data statistics functions that do not involve commercial secrets to assist decision-making. The electronic market and other entities in the market alliance shall abide by the alliance agreement, and may sign other agreements on the basis of the alliance agreement, but shall not violate the alliance agreement. The organizer of the market alliance is responsible for the discussion and revision of the alliance agreement and the organization of various activities, etc., and is generally held by industry associations and large electronic market companies. Multiple supply and demand chains spontaneously appear in the large-scale market alliance. Under the supervision of the market alliance, enterprises in the chain are promoted to enhance trust, cooperate and coexist, and promote the networked development of the supply and demand chain. 3. The market alliance according to claim 1, characterized in that An electronic market can join one or more market alliances, or not join any market alliance. Electronic markets within a market alliance can work together on the basis of alliance agreements, and can also be integrated with electronic markets outside the market alliance. 4. According to the collaborative electronic market based on the market alliance described in claim 1, it is characterized in that Including electronic market main system and electronic market client system. The main system of the electronic market is divided into two functions, the foreground and the background. The functions of the front desk mainly include: system login and registration, catalog service, transaction function, market information release, search, browse and download function, customer relationship management function, product and virtual store management function and personalized interface customization function, etc. The background functions mainly include: system authority management function, order management, identity authentication, electronic tax payment, logistics distribution and online payment function, market information management function, commodity data, virtual store and virtual commercial street management function, accounting, report Statistical and data analysis functions and system management functions, etc. The function of the client system of the electronic market is the same as that of the front desk of the main system of the electronic market. 5. according to the electronic market main system described in claim 4, it is characterized in that Provide automatic review and delete rule customization functions for market information. Information that does not meet the automatic review principles will not enter the manual review stage and will be automatically deleted, and information that meets the automatic deletion principles will be automatically deleted. Provide market members with the establishment authorization and supervision functions of virtual store (online store). In order to facilitate customers' shopping, under certain rules and conditions, the system establishes a virtual commercial street for commodities sold in a certain industry or in a certain region, and provides the customization function of these rules. 6. The electronic market client system according to claim 4, characterized in that Provide automatic operation rules for commodity management, and provide customization functions for automatic operation rules. The so-called automatic operation means that the client system actively extracts, modifies or deletes commodity data from the customer's information system or data files according to the operating rules. 7. According to claim 1, the cooperative electronic market based on market alliance is characterized in that its clients are divided into browser clients, simple clients and advanced clients. The electronic market client system mainly refers to simple client and advanced client. The browser client can be used for individual customers and business customers, and its implementation is included in the main system of the electronic market. The simple client can be used for individual customers and corporate customers; generally adopts common window interface design, utilizes a stand-alone database management system, connects to the main system of the electronic market through the Internet, can interface with the information system of the enterprise, and can also be connected with data files (such as dbf or Excel file) to exchange data. The advanced client is only used for enterprise customers; different development methods are adopted according to the status of the customer's enterprise information system, generally using WEB development technology, through the interface of the application server and the information system of the customer enterprise, and connected to the main system of the electronic market through the Internet ; The operation interface adopts a web browser interface, and can also adopt a unified operation interface with the enterprise portal system interface of the client enterprise. 8. According to the cooperative electronic market based on market alliance as claimed in claim 1, it is characterized in that for all customers, the longitude and latitude information of the address is added in the registration information, so as to facilitate the decision-making of the business recommendation system and other subsystems. 9. According to the collaborative electronic market based on the market alliance described in claim 1, it is characterized in that the database of the electronic market client system mainly saves data such as customer's private information, transaction records, operation logs, setting data, custom rules and private preference knowledge . These data are used to assist customers in realizing automatic operations and business recommendations. The business recommendation function of the client terminal cooperates with the business recommendation function of its registered electronic market.

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