CN101287149A - Method and system for providing value-added services based on mobile user attributes - Google Patents

Abstract

The invention discloses a method and system for providing value-added services based on mobile user attributes. Firstly, the services are classified according to the content, and content acquisition rules are set for the types of services; the service operation server receives the trigger to acquire the service, and sends it to the content acquisition adaptation server. An information acquisition request, the information acquisition request includes service category information and user terminal current location information; then, the content acquisition adaptation server acquires corresponding service content from the content library according to the service category information and the current location information of the user terminal; then, the content acquisition adaptation server The configuration server adapts the presentation form of the service content according to the capability set of the user terminal; finally, the content acquisition adaptation server delivers the service content to the user terminal through the service operation server. By adopting the scheme of the present invention, it is possible to provide users with satisfactory personalized mobile value-added services according to attributes such as location information and terminal capabilities of mobile users, so that users can obtain good service experience.

Description

Method and system for providing value-added services based on mobile user attributes

technical field

The invention relates to the field of mobile data value-added services, in particular to a method and system for acquiring content based on attributes of mobile users.

Background technique

With the development of mobile communication technology, mobile data value-added services are more and more closely integrated with people's lives, the number of users using services is increasing, and users' requirements for services are also getting higher and higher. However, as customers of value-added services, everyone is different, which is reflected in their different attributes, such as: gender, age, preferences, location, terminal capabilities, and so on. At the same time, there are many ways to display the business content as the core of the business: such as text, picture, sound and so on. A single fixed business service and display method cannot meet the needs of personalized services for mobile data value-added services.

At the same time, because mobility is one of the biggest characteristics of mobile users. After becoming a mobile user, each user will correspond to a user attribution. When a user uses a service, the user's location may be the same as the user's home location, or they may be different. And the content of the business often has strong regional characteristics. For example: weather information is closely related to geographical location, and the weather in different regions is often different. A user in city A uses the weather forecast service, and usually only cares about the weather information of city A. When the user goes on a business trip to city B, he hopes to get the weather information of city B. When the user returns to city A after a business trip, what he wants to get is the weather conditions of city A. On the other hand, with the rapid development of mobile terminals, different mobile terminals have different equipment capabilities, such as the screen size of the terminal, the number of color bits supported, and whether it can support the MMS function. When users of low-end terminals and users of high-end terminals both have usage requirements for the same service, if the service display form is only provided for low-end terminals, high-end terminal users will not get a satisfactory user experience; In the form of presentation, low-end end users cannot use the service.

How to effectively provide users with satisfactory mobile value-added services according to the characteristics of mobile users is a concern of service operators and service providers.

Contents of the invention

The purpose of the present invention is: in order to solve the shortcomings of the existing value-added service provision process that cannot provide personalized services according to the specific attributes of users, to provide users with personalized services according to their different location information, user terminal capabilities and other attributes. Method and system for providing personalized services.

In order to achieve the above object, the present invention provides a method for providing value-added services based on mobile user attributes. The method first classifies the services according to the content, and sets the content acquisition rules for obtaining this type of service according to the type of service, including the following steps:

A1. The service operation server receives the trigger to acquire the service, and sends an information acquisition request to the content acquisition adaptation server, and the information acquisition request includes the service type information and the current location information of the user terminal;

B1. The content acquisition adaptation server acquires corresponding service content from the content library according to the service type information and the current location information of the user terminal;

C1. The content acquisition adaptation server adapts the display form of the service content according to the capability set of the user terminal;

D1. The content acquisition adaptation server sends the service content to the user terminal through the service operation server.

Preferably, the information acquisition request in the step A1 also includes the affiliation information of the user terminal.

Preferably, said step B1 includes the following steps:

B11. The content acquisition adaptation server acquires the content acquisition rules according to the service type information, if the content acquisition rules require the current location information and attribution information of the user terminal, then perform step B12; if the content acquisition rules do not require the user terminal's current location information and attribution information, execute step B13;

B12. The content acquisition adaptation server combines the content acquisition rules with the current location information and attribution information of the user terminal to find out in this type of business the matching service content after combining the content acquisition rules with the current location information and attribution information of the user terminal;

B13. The content acquisition adaptation server finds the matching service content in this type of service according to the content acquisition rule.

Preferably, in the step B12, the content acquisition adaptation server acquires the business content according to the following steps:

B121. When the current location information of the user terminal is consistent with the attribution information, the content acquisition adaptation server acquires the service content found according to the attribution of the user terminal;

B122. When the current location information of the user terminal is inconsistent with the attribution information, the content acquisition adaptation server obtains the service content found out according to the place where the user terminal's current location belongs, or the content acquisition adaptation server obtains the service content found out according to the place where the user terminal's current location belongs The service content also obtains the service content found out according to the attribution of the user terminal.

Preferably, the triggers to obtain services in step A1 include temporary service usage requests sent by users and timing service triggers generated according to users' pre-ordered usage requests.

Preferably, the classification of the business according to the content includes two dimensions of the region where the content is used and the form of content presentation. In the step C1, the content acquisition adaptation server searches out the corresponding business content that matches the acquired content according to the capability set of the user terminal. content display form.

Preferably, the acquisition of the capability set of the user terminal by the content acquisition adaptation server in the step C1 includes the following steps:

C11. The service operation server provides the MSISDN (Mobile Subscriber ISDN) of the user terminal to the content acquisition adaptation server;

C12. The content acquisition adaptation server queries the type of the terminal according to the MSISDN of the user terminal, and obtains its capability set.

In order to achieve the purpose of the invention, the present invention also provides a value-added service provision system based on mobile user attributes, the system includes a service operation server, a content acquisition adaptation server and a content library that stores services classified according to content in advance; The operation server is used to accept the trigger of the service to be obtained, and send an information acquisition request to the content acquisition adaptation server, the information acquisition request includes the service type information and the current location information of the user terminal; the content acquisition adaptation server according to the service type information and the user terminal The current location information of the terminal obtains the corresponding service content from the content library and adapts the display form of the service content according to the capability set of the user terminal; the content acquisition adaptation server sends the service content to the user terminal through the service operation server.

Preferably, it also includes a content management module and a business management module, the business management module is used to provide the content acquisition rules of the requested business type to the content acquisition adaptation server, and the content acquisition adaptation server is used to obtain content according to the content acquisition rules Matching service content is found in the content library, and the content management module is used to provide content adaptation rules of the service to the content acquisition and adaptation server.

Preferably, the service operation server further includes means for providing the MSISDN of the user terminal to the content acquisition adaptation server; the content acquisition adaptation server further includes means for querying the type of the terminal according to the MSISDN of the user terminal, obtaining its Ability set means.

Among them, MSISDN (Mobile Systems International Subscriber Identity Number, that is, the international number of mobile subscribers) is what we usually call the mobile phone number.

The capability set refers to the capability set of the terminal, including: screen size, screen pixels, whether to support MMS, whether to support mp3 (an audio compression format) and so on.

The beneficial effect of the present invention is: adopting the technical solution described in the present invention can provide users with satisfactory personalized mobile value-added services according to attributes such as location information and terminal capabilities of mobile users, so that users can obtain good service experience. This solution can be widely used in data value-added services that focus on civilian services, such as intelligent tour guide services. According to the user's location and mobile phone terminal capabilities, the system provides personalized scenic spot guides for the user and sends relevant scenic spot information to the user. At the same time, according to the capabilities of user terminals, high-end users send MMS guides in the form of pictures, while users who use ordinary terminals send text messages to guide guides.

The features and advantages of the present invention will be described in detail with reference to the accompanying drawings.

Description of drawings

1 is a schematic diagram of the content acquisition and adaptation process in the method for providing value-added services based on mobile user attributes in an embodiment of the present invention;

Fig. 2 is a structural block diagram of a mobile data service platform including a mobile user attribute-based value-added service providing system according to an embodiment of the present invention.

Detailed ways

Embodiment 1: Assume that the user's location is Qingdao, and the user's home is Shenzhen; the user terminal can receive information in the format of text and color pictures; the user sends a service acquisition request for weather forecast and domestic news through the mobile terminal. Among them, the weather forecast is divided into regions, and the content of the weather forecast is different in different places. The domestic news does not distinguish regions, and the domestic news received by all parts of the country is the same.

In this embodiment, it is necessary to classify the business according to the content. A preferred classification method is to classify according to the two dimensions of the region where the content is used and the content expression form, that is, one latitude is the region where the content is applicable, and the other latitude is the content. The display forms that can be used, such as text, picture, sound, color, etc. For example: weather content A (including two formats of A1 and A2) is applicable to Qingdao, weather content B (including two formats of B1 and B2) is applicable to Shenzhen, and domestic news C (including two formats of C1 and C2) is available in different The regional content is the same; it is distinguished according to the form of content, for example: content A1, B1 and C1 are in text format, and content A2, B2 and C2 are in color picture format.

Referring to Figure 2, the value-added service provision system based on mobile user attributes can be integrated into the mobile data service platform as an independent functional module, including content management module, service management module, content acquisition and adaptation server, content library and service operation The business operating environment module of the server.

Among them, the service management module is used to set the content acquisition rules of the service to the content acquisition adaptation server, so that the content acquisition adaptation server can generate the relationship between the service and the service content, and the relationship between the service content and the user location information; The configuration server sets the content adaptation rules of the service, so that the content acquisition adaptation server generates the relationship between the presentation form of the service content and the type of the user terminal. The service operation server is used to receive the trigger that the service receiving end requests to obtain the service, and sends an information acquisition request to the content acquisition adaptation server, and the information acquisition request includes the service type information and the current location information of the user terminal; the content acquisition adaptation server The category information and the current location information of the user terminal obtain the corresponding service content from the content library and adapt the service content according to the capability set of the user terminal; the content acquisition adaptation server sends the service content to the user terminal through the service operation server.

With reference to Fig. 1, the method for using the present invention to provide value-added services to user terminals includes the following steps:

1. The service operation server receives a request to obtain the trigger of the service. The service operation server receives the use request of the user terminal or generates a timing trigger according to the pre-generated user subscription relationship, which can generate a trigger for the service operation server, so that the service operation server sends content The acquisition adaptation server sends an information acquisition request, and the information acquisition request includes service category information and the current location information of the user terminal; for example, the service category information is to obtain weather forecast and/or obtain domestic news; the service operation server detects The current location information of the user terminal is Qingdao;

2. The content acquisition adaptation server acquires the content acquisition rules according to the business type information. Some content acquisition rules need to be combined with the current location information of the user terminal. For example, if the weather forecast requires the current location information of the user terminal, step 3 is performed; The acquisition rule does not need to be combined with the current location information of the user terminal, for example, domestic news does not require the current location information of the user terminal, then perform step 4;

3. The content acquisition adaptation server searches for the matching service content, namely the content A of Qingdao weather forecast, in the type of service stored in the content library according to the content acquisition rules of the weather forecast and combined with the current location information of the user terminal (for example, Qingdao);

4. The content acquisition adaptation server finds the matching business content C in the domestic news business stored in the content library according to the domestic news content acquisition rules;

5. The content acquisition adaptation server queries the type of the terminal according to the MSISDN of the user terminal, obtains its capability set, and learns that the mobile phone can receive text and color picture formats. The MSISDN of the user terminal can uniquely identify a user terminal, and the MSISDN can communicate The bearer network obtains it directly, and the service operation server obtains the MSISDN and provides it to the content acquisition adaptation server. Querying the terminal type is to obtain the terminal type used by the user according to the mobile phone number MSISDN. The corresponding relationship between the user's mobile phone number MSISDN and the user terminal type can be imported into the system regularly for updating after obtaining the corresponding information through an external specific system, so as to ensure the accuracy of the correspondence between the terminal and the number to the greatest extent;

6. The content acquisition adaptation server adapts the content presentation form according to the capability set, for example, the presentation mode is content A2 and C2;

7. After the content acquisition and adaptation server completes the corresponding content acquisition and adaptation, according to the results of content acquisition and adaptation, it sends CID (ContentID, content identification) and CTID (Content Type ID) to the billing management module in the mobile data service platform. ID, content type identification), for the billing management module to perform corresponding billing processing;

8. The content acquisition adaptation server sends the business content (for example, Qingdao weather forecast and domestic news in A2 and C2 with color picture format) to the user terminal mobile phone through the business operation server.

Embodiment 2: The difference from Embodiment 1 is that the service operation server also detects the attribution information of the user terminal, and the acquisition request includes service type information, current location information of the user terminal, and user attribution information; for example, the user attribution information is Shenzhen , the service operation server sends an information acquisition request including service category information, current location information of the user terminal, and user attribution information to the content acquisition adaptation server.

The content acquisition adaptation server acquires the content acquisition rules according to the service type information, and the weather forecast requires the current location information and the attribution information of the user terminal, and combines the current location information (Qingdao) and attribution information (Shenzhen) of the user terminal according to the weather forecast acquisition rules Find the matching weather forecast content in this type of service: that is, obtain the weather forecast content A and B of Qingdao and Shenzhen at the same time; through setting, when the current location information of the user terminal is consistent with the attribution information, the content acquisition can be adapted to the server Provide the user terminal with the service content found out according to the current location information of the user terminal; when the current location information of the user terminal is inconsistent with the attribution information, the content acquisition adaptation server can be made to provide the user terminal with the service content found out according to the current location information of the user terminal. For example, only Qingdao’s weather forecast content A is provided to the user terminal, or the content acquisition adaptation server provides the user terminal with service content found based on the current location information and attribution information of the user terminal, such as the weather forecast of Qingdao and Shenzhen Content A and B. However, the domestic news does not require the current location information and attribution information of the user terminal, and the matching service content C is found in the domestic news service according to the domestic news content acquisition rules.

Finally, the content acquisition and adaptation server selects the adapted display mode in the content according to the capability set of the user terminal and sends it to the mobile phone of the user terminal through the service operation server.

The above content is a further detailed description of the present invention in conjunction with specific preferred embodiments, and it cannot be assumed that the specific implementation of the present invention is limited to these descriptions. For those of ordinary skill in the technical field of the present invention, without departing from the concept of the present invention, some simple deduction or replacement can be made, which should be regarded as belonging to the protection scope of the present invention.

Claims (10)

1. the value-added service based on mobile subscriber attribute provides method, it is characterized in that: in advance with business according to classifying content, setting is obtained such professional content and is obtained rule at class of business, may further comprise the steps:

A1, service operation server receive and need obtain professional triggering, obtain the adaptation services device to content and send information acquisition request, comprise the current location information of class of business information and user terminal in the described information acquisition request;

B1, content are obtained the adaptation services device and are obtained the corresponding business content according to the current location information of class of business information and user terminal from content library;

C1, content are obtained the adaptation services device, and according to the capability set of user terminal business tine to be represented form adaptive;

D1, content are obtained the adaptation services device business tine are handed down to user terminal by the service operation server.

2. the value-added service based on mobile subscriber attribute as claimed in claim 1 provides method, it is characterized in that: the attaching information that also comprises user terminal in the information acquisition request in the described steps A 1.

3. the value-added service based on mobile subscriber attribute as claimed in claim 2 provides method, it is characterized in that: described step B1 may further comprise the steps:

B11, content are obtained the adaptation services device and are obtained content according to class of business information and obtain rule, if content is obtained current location information and the attaching information that needs user terminal in the rule, then execution in step B12; If content is obtained current location information and the attaching information that does not need user terminal in the rule, then execution in step B13;

B12, content obtain the adaptation services device obtain according to content rule and user terminal current location information, attaching information be combined in the business tine that finds out coupling in such business;

B13, content are obtained the adaptation services device and are obtained rule finds out coupling in such business business tine according to content.

4. the value-added service based on mobile subscriber attribute as claimed in claim 3 provides method, it is characterized in that: in described step B12, content is obtained the adaptation services device and is obtained business tine according to following steps:

B121, when the current location information of user terminal is consistent with attaching information, content is obtained the adaptation services device and is obtained the business tine that finds out according to the user terminal ownership place;

B122, when the current location information of user terminal and attaching information are inconsistent, content is obtained the adaptation services device and is obtained the business tine that finds out according to user terminal current location institute possession, or content is obtained the adaptation services device and both obtained the business tine that finds out according to user terminal current location institute possession and also obtain the business tine that finds out according to the user terminal ownership place.

5. the value-added service based on mobile subscriber attribute as claimed in claim 1 provides method, it is characterized in that: need obtain occasional service that professional triggering comprises that the user sends in the described steps A 1 and use request and trigger according to the scheduled service that user's the use request of ordering in advance produces.

6. provide method as each described value-added service in the claim 1 to 5 based on mobile subscriber attribute, it is characterized in that: described business is comprised region and two dimensions of content revealing form that content is used according to classifying content, content is obtained the adaptation services device and is found out the content revealing form that is complementary according to the capability set of user terminal in the corresponding service content of obtaining among the described step C1.

7. the value-added service based on mobile subscriber attribute as claimed in claim 6 provides method, it is characterized in that: content is obtained the capability set that the adaptation services device obtains user terminal and be may further comprise the steps among the described step C1:

C11, service operation server obtain the MSISDN that the adaptation services device provides user terminal to content;

C12, content are obtained the adaptation services device according to the type that the MSISDN of user terminal inquires about this terminal, obtain its capability set.

8. the value-added service based on mobile subscriber attribute provides system, it is characterized in that: comprise that service operation server, content obtain the adaptation services device and store in advance content library according to the business of classifying content; Described service operation server is used to accept to obtain professional triggering, obtains the adaptation services device to content and sends information acquisition request, and described information acquisition request comprises the current location information of class of business information and user terminal; Content is obtained the adaptation services device and is obtained the corresponding business content and according to the capability set of user terminal business tine is represented form adaptive according to the current location information of class of business information and user terminal from content library; Content is obtained the adaptation services device business tine is handed down to user terminal by the service operation server.

9. the value-added service based on mobile subscriber attribute as claimed in claim 8 provides system, it is characterized in that: also comprise content managing module and service management module, described service management module is used for obtaining the adaptation services device to content provides the content of the class of business of being asked to obtain rule, described content is obtained the adaptation services device and is used for obtaining rule according to content and finds out the business tine of coupling in content library, and described content managing module is used for obtaining the adaptation services device to content provides professional content adaptation rule.

10. provide system based on the value-added service of mobile subscriber attribute as claimed in claim 8 or 9, it is characterized in that: described service operation server also comprises and is used for obtaining the device that the adaptation services device provides the MSISDN of user terminal to content; Described content obtain the adaptation services device also comprise be used for according to the MSISDN of user terminal inquire about this terminal type, obtain the device of its capability set.

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