CN101201923A - Desktop screen protection advertisement system - Google Patents
Desktop screen protection advertisement system Download PDFInfo
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- CN101201923A CN101201923A CNA2006101632324A CN200610163232A CN101201923A CN 101201923 A CN101201923 A CN 101201923A CN A2006101632324 A CNA2006101632324 A CN A2006101632324A CN 200610163232 A CN200610163232 A CN 200610163232A CN 101201923 A CN101201923 A CN 101201923A
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Abstract
The invention relates to an advertising system for screen savors, which is characterized in that: advertising files in remote advertisement operating server are automatically downloaded through client software and screen savors of a local computer are controlled and used for playing advertisements; more particularly, a new advertising video is inserted to broadcast after traditional screen savor animation circularly is broadcasted. The new advertising is broadcasted in a full screen form to try to improve visual impact to the utmost degree, video and sound efficiency are complete and advertising residue rate is increased by more than 50%. Statistical information of audience rating for relevant advertising can be sent back to advertisers accurately; member information showing purchase interest is gathered to form data packet to facilitate the advertiser to get further tracking promotion. Foremost, the advertising system can realize customization options for advertisements, with a definite object in view, which not only greatly enhances the propagation efficiency of advertisement, but also reduces waste of advertising investment as much as possible.
Description
Technical field:
The present invention relates to a kind of desktop screen protection advertisement system, belong to the new-type network message area.
Background technology:
Advertisement at present is always ubiquitous, and no matter you unfold the newspaper or TV, and also no matter you walk the city in prosperity, still peaceful rural area, and no matter you like, and still are sick of, and advertisement is all constantly affecting us, and will continue to exist; Current network advertizing approach is also relatively single, mainly relies on the news website or the search engine web site of high clicking rate.Advertisement form is also fewer, adopts the stick formula mostly, or the window of back projection type, Pop-up comes advertisement delivery, and the utmost point holds to be buried in oblivion in the middle of huge information flow.As a frequent use computer browsing information you, probably perplexed by innumerable pop-up ad.Although advertiser has dropped into sizable expectation to these waste advertisements, in fact, these advertisements are just being shrouded by a kind of antagonistic psychology, have only very little reader to notice the works that advertiser is carefully dished up, and huge advertisement fund has run off in vain.
Summary of the invention:
The object of the present invention is to provide a kind of desktop screen protection advertisement system, that stereotyped, boring screen protection animation of microsoft company will play originally, substitute with desktop screen protection advertisement ingenious, focus on last tens seconds kinds, need not other any operations of member, considered member's ease for use greatly, avoided interference member's operate as normal, study, and can improve the audience ratings of advertisement.Desktop screen protection advertisement continues outside the web advertisement communication modes such as news category advertiser web site, search engine advertisement and mailbox advertisement the web advertisement, has increased a kind of brand-new communication mode.
Technical scheme of the present invention is achieved in that desktop screen protection advertisement system, comprise server software and client software two parts, server software is installed on the server of advertisement operator by advertisement operators, and passes through the optical fiber access via telephone line to the internet; Client software is installed in often online advertisement member's the computing machine; It is characterized in that:, intercut the advertisement video about 10 seconds in the screen saver programs animation rear end of traditional loop play by client software control computer screen protection program playing advertisements.
The computer screen defence program is positioned under the windows system32 catalogue, is a kind of file of expanding .SCR by name, and its essence is an executable file; Its principle of work is the screen saver programs of automatic load default or appointment when computing machine opens machine, this screen saver programs continues to monitor the input action of keyboard, mouse, when operator's shut-down operation reaches official hour, screen saver programs just begins loop play automatically and is embedded in the interior animation of screen saver programs itself, when keyboard, when mouse has new element, screen saver programs stops current playback action immediately, returns to the original working interface of operator.
The screen protection advertisement program is to edit to develop software by VC to redefine the structure of screen saver programs, enter traditional loop play state in screen protection, after keyboard, mouse produce new element, be added to a new executable instruction, promptly realize the played in full screen video ads, play and finish to return to again the original working interface of operator by calling DirectShow.
Client software can also be realized the purpose of long-range advertisement delivery by control update calculation machine desktop wallpaper, start-up picture, shutdown picture; Desktop wallpaper is the picture file that expansion is called bmp or jpg under a kind of windows of being stored in catalogue; The file of start-up picture is called logo.sys, is kept under the C packing catalogue; Etc. the file of picture to be shut down logow.sys by name, it generally is kept under the c: windows catalogue, the finish file logos.sys by name of picture of shutdown, and it generally also is stored in the c: windows catalogue; Though above file file class is the .sys system file, its essence is the picture file of .bmp form; Client software is by the corresponding document with the advertisement picture replacement system default of being made by advertisement operators on the Download Server, satisfy above-mentioned condition, thus the purpose of realization ad playing.
Client software can also be according to the classification and the attribute that are stored in the member individual basic document in the server database, as sex, place of abode etc., compare, inquire about by data base key, whether automatically select from the advertisement of the current renewal of downloaded, the member who promptly only allows to satisfy specific input condition is more newly downloaded.Thereby realize purpose according to advertiser's demand selectivity advertisement delivery.
Server software can also compare, retrieve by data base key, automatically the current advertisement putting data result of real-time statistic analysis according to online situation of member and member individual essential information.
Good effect of the present invention is the transformation of commercial audience idea, promptly catches before the work more than 10 the most concentrated seconds of notice, and reduces reader's dislike degree by paid reading, increases the readability of advertisement.Increase the accurate statistical function of advertizing result: can add up most commercial audience information, for the advertiser upgrades advertising strategy, the upgrading products function provides more reference.Change the advertizing space: play with the full screen video form, as much as possible improved visual impact, video is moving, sound effect is various, improves the advertisement survival rate more than 50%.Change the unilateral ad communication mode: how many people can accurately feed back to the advertiser has watch advertisement, simultaneously also can be with further information such as audient's sex ratio, the consuming capacity segmentation, detailed data such as audient's job specification segmentation feed back to the advertiser, adjust ad content for the advertiser.Even also the member of the purchase that has a mind can be gathered the formation data packet delivery and give the advertiser, further follow the tracks of sales promotion for the advertiser.Change the logical formula indifference of killing of conventional ads and throw in pattern, can be according to the compartmentalization of client's needs, the personalized input, even can throw in according to features such as member's income, sex, hobbies, can accomplish to shoot the arrow at the target, as much as possible save the advertisement putting cost, improve advertising efficiency.
Description of drawings:
Fig. 1 is a schematic diagram of the present invention;
Embodiment:
The present invention will be further described below in conjunction with embodiment:
Embodiment 1:
As shown in Figure 1, the desktop screen protection advertisement software systems are divided into 1. server software and 2. client software two parts, and wherein server software is installed on the server of advertisement operator by advertisement operators, and pass through the optical fiber access via telephone line to the internet.Client software is designed to the freeware that can freely propagate, and anyone can arrive on the advertisement Operation Server of operation desktop screen protection advertisement system free download and install.
After the someone downloads the desktop screen protection advertisement client software, the software requirement user signs the desktop screen protection advertisement agreement in installation process, also require to fill in detailed Member Information simultaneously, as basic datas such as sex, age, income situations, submit from the trend server after finishing, at this moment this user has just become the advertisement member of desktop screen protection advertisement system.Obtain paid mandate of throwing in desktop screen protection advertisement on member's computer by this process advertisement operators, this member obtains the qualification of advertising income simultaneously.
Suppose at present to have four members in our ad system, basic document is as follows respectively:
Member A is the male sex, 35 years old, and 2500 yuan of monthly pays, the General Office Clerk of Beijing
Member B is the women, 32 years old, and 3500 yuan of monthly pays, the lawyer of Changchun lawyer's office
Member C is the women, 30 years old, and 2000 yuan of monthly pays, Changchun newspaper office edits
Member D is the women, 34 years old, and 5000 yuan of monthly pays, New Orient, Beijing Foreign Language Teacher
They introduce by friend now, 3. our desktop screen protection advertisement client software has been installed, 4. primary customer's data is delivered on the server, client software is in holding state, 5. whether there is advertisement to upgrade every 5 minutes autoscan server ends, 6. reports the client presence to server simultaneously.
Equally, we have two advertiser A and advertiser B, have thrown in their advertisement separately in system.
Advertiser A is certain cosmetic product, because the price comparison height of product own, product disappears and is positioned at the city white collar women of monthly pay more than 3000 yuan.Will cause unnecessary advertisement fund waste if indifference is thrown in, so the advertisement of advertiser A I hope he is only at the nationwide, monthly income more than 3000 yuan, 30-45 the year between the white collar women.And do not wish the male sex and take in the women who is lower than 3000 yuan to see advertisement,
Suppose that advertiser B is certain quick consumer food, the target consumer crowd is more extensive, not than strict definition or description, but because this advertiser only acts as the agent of this kind product of Beijing area, therefore, he does not wish advertising fee is wasted area in addition, Beijing.
According to advertiser's requirement, advertisement operators has been made two format advertisements that have the download condition, and this advertisement is sent to confession member download on the particular download server:
7. advertisement A:
Form: animation duration: broadcasted number of times in 15 seconds: 1 broadcast area: no IP limits (IP can reflect city, the zone at this client place)
Broadcast condition: female age 30-45 income level: 3000+
8. advertisement B:
Form: animation duration: broadcasted number of times in 15 seconds: 10 broadcasts are regional: the IP of Beijing
Broadcast condition: do not limit
Behind the advertisement download area in these two advertisements that have a download condition upload to the server of advertisement operators, online member's client software has retrieved new advertisement soon and has upgraded, 9. send to server immediately and download application, everything all is in the silent operation of computer background, to member's work, study without any influence.But because the advertisement of server end has conditional formats, download the key word contrast of condition and member's basic document by the database advertisement, 10. member A can only download to fast-moving consumer goods advertisement B, (11) member B can only download to advertisement for cosmetics A, (12) and member C owing to can't satisfy the conditional request of two advertisements, although he is online always, an advertisement can not be downloaded.(13) member D is owing to the download condition that satisfies two advertisements simultaneously, so two advertisements can both download to this locality.
Advertisement after the download is stored in the local directory by client software, and is set at current system screen saver programs by client software.Suppose current member just at operating computer, so member's computer is without any variation.After 5 minutes, member A has received a fax, requires him to deliver to manager's room.So computer that he has stopped and has operated in the hand, remove to pick fax, (this time parameter can freely be provided with by the member) his computer screen protection is operated system start-up after (14) 1 minutes, because the screen saver programs of just having downloaded has been designated as the screen protection of current system, therefore at first begin to play the animation capable of circulation (because therefore this time period computing machine owner may not have the practical significance of advertisement delivery not before computing machine) in this screen saver programs.After three minutes, before member A turns back to computing machine, he sees that his computer is in the desktop screen protection state, in order to get back to duty, he has moved mouse or has knocked keyboard, and (15) screen saver programs is received the action that finishes current loop play after the response immediately, begin to play second section video in the screen saver programs, promptly insert and broadcast current fast-moving consumer goods advertisement B, ad playing finishes after 15 seconds, and (16) computing machine automatically returns to the original working interface of member A.Member A returns in the original work, and at this moment, and (17) send on the server of advertisement operators automatically at the broadcast record that the client software of background work will just finish, and (18) have also increased a advertising income for member A on server.Client software enters armed state, and the appearance of waiting for screen protection next time is to trigger ad playing
Equally, member B, D are also experiencing identical process, have only member C owing to up to the present do not have qualified advertisement to download, and therefore do not do any variation, still the constant same server contact on the backstage, the client presence is also reported in scanning.
After server receives member's broadcast record, (17) will play recording storage automatically in this member's recording areas, the time of this member's playing advertisements of detail record, IP address, the concrete relevant informations of playing such as which bar advertisement.(18) this member's income record is also increased income corresponding simultaneously.
Member A+1 member B+1 member C+0 member D+2
Simultaneously, server also will be in conjunction with member's essential information, this advertisement putting of real-time statistics result:
(19) advertisement A: impressions 2 times, the male sex 0 people, women 2 people, average income: 4250 yuan
33 years old mean age, 1 people of Beijing, Changchun 1 people
(20) advertisement B: 2 male sex 1 people of impressions, women 1 people, average income: 3750 yuan
35 years old mean age, 2 people of Beijing
Desktop screen protection advertisement arrival rate 100%, the rate of coincideing: 100%, not only save the advertisement fund greatly, owing to further dwindled the input scope, advertisement is efficient also further to be promoted simultaneously.
Embodiment 2:
Desktop screen protection advertisement system can upgrade the purpose that the client computer desktop wallpaper realizes advertisement putting by client software control.Client will be automatically downloaded the desktop wallpaper advertisement picture of expansion bmp by name or jpg in the server of advertisement operators, stores under the windows directory, and is set and is current desktop wallpaper, thereby realize advertizing.
Embodiment 3:
Desktop screen protection advertisement system can be realized the purpose of advertisement putting by the start-up picture of client software control renewal client computer.Start-up picture is to start first width of cloth picture of seeing behind the windows, and the start-up picture of XP system default is the blue sky and white cloud picture that big every household widely is familiar with, and the file of start-up picture is called logo.sys, is kept under the C packing catalogue.Client can download to corresponding start advertisement picture file from remote advertisement server, and renames it as logo.sys, and be kept at C:, like this when client computer is restarted, this start advertisement just appear at the operator in face of.
Embodiment 4:
Desktop screen protection advertisement system can also be realized the purpose of advertisement putting by the shutdown picture of client software control renewal client computer.Etc. the file of picture to be shut down logow.sys by name, be stored under the c: windows catalogue.Client can download to corresponding shutdown advertisement picture file from remote advertisement server, when client computer is closed, this shutdown advertisement just be presented on you in face of.
Claims (5)
1. desktop screen protection advertisement system comprises server software and client software two parts, and server software is installed on the server of advertisement operator by advertisement operators, and passes through the optical fiber access via telephone line to the internet; Client software is installed in often online advertisement member's the computing machine; It is characterized in that: client software comes playing advertisements by the control computer screen protection program, intercuts the 5-15 advertisement video of second in traditional screen protection animation rear end of loop play.
2. desktop screen protection advertisement system according to claim 1 is characterized in that described screen protection advertisement program is by programming development software, monitors the screen protection state; After screen protection enters traditional loop play state,, newly-increased added an executable instruction when keyboard, when mouse has new element: and realize the played in full screen video ads by calling video reproduction program; This playback action finishes the back computer screen and just returns to the original working interface of operator.
3. desktop screen protection advertisement system according to claim 1, it is characterized in that described client software can download desktop, the switching on and shutting down promotional literature in the long-range advertisement operators server automatically, and this promotional literature is defined as desktop wallpaper, start-up picture, the shutdown picture of the current use of computing machine by this client.
4. desktop screen protection advertisement system according to claim 1, it is characterized in that described client software will be according to this member's individual basic document, advertisement download condition and member's basic document are by key word relatively in the database, whether automatically select from the advertisement of the current renewal of downloaded, the member that can satisfy specific input condition just is allowed to more newly downloaded.
5. desktop screen protection advertisement system according to claim 1, it is characterized in that described server software is according to the online situation of member and member's essential information, by comparison, the retrieval of critical field in the database, the current advertisement putting data result of real-time statistic analysis automatically.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006101632324A CN101201923A (en) | 2006-12-13 | 2006-12-13 | Desktop screen protection advertisement system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006101632324A CN101201923A (en) | 2006-12-13 | 2006-12-13 | Desktop screen protection advertisement system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101201923A true CN101201923A (en) | 2008-06-18 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2006101632324A Pending CN101201923A (en) | 2006-12-13 | 2006-12-13 | Desktop screen protection advertisement system |
Country Status (1)
| Country | Link |
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| CN (1) | CN101201923A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103154990A (en) * | 2010-10-07 | 2013-06-12 | Lg电子株式会社 | Method for generating advertisement content using display device and display device therefor |
| CN103390257A (en) * | 2012-05-09 | 2013-11-13 | 北京雨禾乐晟影视文化传播有限公司 | Self-service order system and information transfer method thereof |
| CN106296266A (en) * | 2016-07-27 | 2017-01-04 | 广东欧珀移动通信有限公司 | A method for playing advertising pictures and a mobile terminal |
-
2006
- 2006-12-13 CN CNA2006101632324A patent/CN101201923A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103154990A (en) * | 2010-10-07 | 2013-06-12 | Lg电子株式会社 | Method for generating advertisement content using display device and display device therefor |
| US9715742B2 (en) | 2010-10-07 | 2017-07-25 | Lg Electronics Inc. | Method for producing advertisement content using a display device and display device for same |
| CN103390257A (en) * | 2012-05-09 | 2013-11-13 | 北京雨禾乐晟影视文化传播有限公司 | Self-service order system and information transfer method thereof |
| CN106296266A (en) * | 2016-07-27 | 2017-01-04 | 广东欧珀移动通信有限公司 | A method for playing advertising pictures and a mobile terminal |
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Open date: 20080618 |