CN101170430A - An Advertisement Publishing Method Based on Distributed P2P Streaming Media Platform - Google Patents

Abstract

The present invention relates to an advertisement publishing method based on a distributed P2P streaming media platform. Strategies and priority levels; operators review advertising media content provided by users, digitally sign legal content and add it to the push buffer pool; P2P network records each piece of advertising information and maintains and updates it through a distributed method. Check its legality to decide whether to proceed or not; after a node in the P2P network perceives and establishes its own topology, it will distribute legal advertisements through distribution strategies; users will receive advertisements pushed by other users to join Receive the buffer pool, select the advertisement for delivery according to the customized delivery strategy, and update the information corresponding to this advertisement, and then conduct a new round of legality check and selection. The method of the invention can be widely used in advertising on the Internet.

Description

An Advertisement Publishing Method Based on Distributed P2P Streaming Media Platform

technical field

The invention relates to a method for publishing advertisements on the Internet, in particular to a method for publishing advertisements based on a distributed P2P streaming media platform.

Background technique

With the rapid development of network technology in recent years, P2P (Peer-to-Peer, peer-to-peer network), as a general technology, has been widely used in fields such as instant messaging, file sharing and streaming media. P2P makes communication on the network easier, more direct sharing and interaction, and truly eliminates the middle link. Different from people downloading all files from the server in the past, P2P is that multiple end users download a part of the entire file, and then download the rest of the rest of each other, so that a large number of users downloading at the same time will not cause congestion, but the speed is faster. In this technology, P2P decomposes the data published by streaming media into small pieces, and then transmits them to multiple online clients through the P2P network, and these P2P clients also read the data to be released subsequently among each other at the same time. After the P2P client receives the data, it reorganizes it into streaming media data for release. This technology saves the bandwidth of the release source by sharing the same downloaded content between the client release ends.

The existing advertisement release technology based on P2P streaming media platform generally adopts the centralized advertisement release method, that is, before the advertisement is placed, through the negotiation between the P2P service operator and the advertiser, the two coordinate and customize the advertisement. content, and then publish the advertisement on the central server. This central method has the characteristics of simplicity and high efficiency, and is convenient for coordination between operators and advertisers. At the same time, the profit methods for both parties are relatively clear. Therefore, it is currently a relatively mature method for advertising on P2P streaming media platforms. However, this method has the following defects: First, in terms of dissemination and customization, this method is not flexible enough. For example, it is difficult to publish and deliver advertisements or advertisement collections with different contents to different users in the same time period, and because advertisements The number of advertisements that can be placed is limited due to the singleness of set placement; in addition, it is not easy to make very precise control over the scale of advertisement placement. For example, in some cases, some low-end small customers may not expect everyone Can see their own customized advertising content, and only hope that some people can see it. It is difficult to meet such needs if central advertising is used; in addition, central advertising generally requires more manpower Material resources are used to organize and handle other related matters for each upcoming advertisement, which also causes its own bottleneck in the number of businesses.

Contents of the invention

In view of the above problems, the purpose of the present invention is to provide an advertisement release method based on a distributed P2P streaming media platform that is flexible in release mode and can formulate strategies for different user needs.

To achieve the above object, the present invention takes the following technical solutions: a method for issuing advertisements based on a distributed P2P streaming media platform, which includes the following steps: (1) at first open up two advertisement buffer pools at the client end of the P2P streaming media, respectively For the push buffer pool and the receiving buffer pool; (2) The user submits the customized advertising media content and the expected advertisement delivery strategy and priority level on the website designated by the operator, and pays the corresponding advertising fee; (3) The operator reviews The advertising media content provided by the user digitally signs the legal advertising media content, and the system regards the signed advertising content as legal content and adds it to the push buffer pool; (4) a node receives an advertisement pushed by other nodes and adds it to the After receiving the buffer pool, the advertisement will be selected and delivered according to the customized delivery strategy. After receiving and delivering the advertisement, the information corresponding to this advertisement will be updated to conduct a new round of legality check and selection; (5) The P2P network records the relevant information corresponding to each advertisement, and maintains and updates the relevant information through a distributed method, and checks the legality to decide whether to continue in the next step; (6) a P2P node in the P2P network After sensing and establishing its own topology, the digitally signed legal advertisements are distributed using idle or extra bandwidth through a distribution strategy.

In the step (2), reviewing the advertising media content provided by the user includes whether it exceeds the validity period, exceeds the specified flow rate, exceeds the specified quantity, and whether the content does not comply with national laws and regulations and social ethics.

The delivery strategy in the step (2) is to deliver according to one of delivery time, delivery network traffic and advertising space, delivery quantity and advertising space, and with reference to the priority level selected by the user when submitting.

The relevant information corresponding to each advertisement recorded in the step (5) includes the information's delivery strategy, delivery time, delivery quantity, delivery times, delivery traffic, network bandwidth consumed by transmission, and payment strategy.

The distribution strategy in the step (6) is to use the initial allocation priority of the advertisement as its current priority, and reduce its current priority every time after an advertisement is distributed, and then restart the advertisement after the priority is reduced to a certain level. Set its current priority back to the initially specified priority, and when delivering, always select the ad with the highest current priority for delivery.

The release method also includes a user service incentive mechanism, the user service incentive mechanism is to exchange the amount of service provided by the user for the amount of advertisement delivery, and the user obtains corresponding points by providing services to the P2P network, which is used to offset the advertisement delivery cost.

Due to the adoption of the above technical solutions, the present invention has the following advantages: 1. The present invention opens up an advertisement pushing buffer pool and a receiving buffer pool at the client end, which provides a basis for increasing the flexibility of dissemination and customization. 2. Since the present invention supports rich customized delivery strategies, it is suitable for the characteristics and requirements of Internet media distribution, so it can win more small and medium-sized customers to place advertisements. 3. Because the present invention has distributed automatic processing and logic, it saves many manual operations and weakens the bottleneck of expenditure. 4. The present invention adopts an incentive mechanism of "exchanging the amount of services provided for the amount of delivery", so users can be encouraged to provide more related services for the P2P streaming media network. The method of the invention can be widely used in advertising on the Internet.

Description of drawings

Fig. 1 is a flow chart of the steps of the distributed advertisement publishing and auditing of the present invention

Fig. 2 is a flow chart of the distributed advertisement push distribution of the present invention

Fig. 3 is the preferred algorithm flow chart of the present invention when the advertisement is selected to be pushed or delivered

Fig. 4 is a flow chart of the present invention when the distributed advertisement is delivered

Detailed ways

The present invention will be described in detail below in conjunction with the accompanying drawings and embodiments.

The present invention firstly opens up two advertisement buffer pools on the client side of the P2P streaming media platform, one of which is used to buffer the advertisements that the current user expects to put out, which is called the push buffer pool; the other is used to buffer the advertisements pushed to it by other users The incoming advertisements are called the receiving buffer pool.

As shown in Figure 1, when users use this method to publish corresponding advertising information, they need to first go through two stages of application and review: users submit customized advertising media content and desired advertising strategies and priorities through the website designated by the operator. level, and pay the corresponding advertising fee; after the submission is successful, the operator must first review the advertisement content and other information submitted by the user to prevent the user from providing illegal advertisement content (the so-called illegal means that the advertisement exceeds the validity period, exceeds the specified traffic, Exceeding the specified amount, the content does not comply with national laws and regulations and social ethics), and then digitally sign the advertisement content to prevent the content from being tampered with by others, and return the digitally signed advertisement content to the user. The system regards the signed advertisement as legal content and adds it to the advertisement pushing buffer pool. When a user joins a P2P streaming media platform and interacts with other users in the network, the content in the push buffer pool of different users will be transmitted between users according to a predetermined distribution strategy; while the advertisement in the receive buffer pool will be According to its corresponding strategy and type, it is selectively placed on the user's advertising space and delivered at an appropriate time.

This method supports rich customized delivery strategies, for example, according to the delivery time, according to the delivery of network traffic and advertising positions, according to the number of delivery and advertising positions, etc., and referring to the priority level selected by the user when submitting, the payment method and amount can be determined according to the operator situation is adjusted. This method also supports the user's incentive mechanism of "exchanging the amount of service provided for the amount of delivery". In the state of not consuming the user's payment amount, the user can exchange for corresponding points by providing services to the P2P network. The points can be used to offset advertising costs, and the proportional relationship between points and advertising can be adjusted according to the operator's situation.

As shown in Figure 2, the P2P network will record information such as the payment strategy corresponding to each advertisement, the delivery time, the network bandwidth consumed during transmission, the quantity delivered, etc. These information can be maintained by the central server or other distributed methods And corresponding updates are made when advertisements are propagated and placed, and the above-mentioned distributed services can also be provided by the P2P network itself. When the advertisement is distributed and placed, the advertisement information will be verified to check whether the advertisement that continues to be distributed or placed is legal. If it is illegal (such as expired, exceeding the specified traffic or quantity, etc.), the distribution and delivery of the advertisement will be rejected. The user machine can be used as a node in the P2P network. After each P2P node senses and gradually establishes its own topology, it distributes the advertisements determined to be legal after the above inspection using idle or extra bandwidth.

As shown in Figure 3, the distribution strategy can use the following method: use the initial allocation priority of the advertisement as its current priority, and reduce its current priority every time the advertisement is distributed. After the priority is reduced to a certain level, restart Set its current priority back to the originally specified priority. When distributing, the advertisement with the highest current priority is always selected for distribution.

As shown in FIG. 4 , for the advertisements that have been placed in the receiving buffer pool, the advertisements will be selected and served according to the first-in first-out strategy or the above-mentioned method. After the advertisement is received and the advertisement is placed, the information corresponding to the advertisement (the number of times of advertisements, the traffic of advertisements, etc.) will be updated, and then a new round of legality check and selection will be carried out.

Claims (10)

1. A method for publishing advertisements based on a distributed P2P streaming media platform, comprising the following steps: (1) First open up two advertisement buffer pools in the client end of P2P streaming media, respectively push buffer pool and receive buffer pool; (2) The user submits its customized advertising media content and desired advertising customization strategy and priority level on the website designated by the operator, and pays the corresponding advertising fee; (3) The operator reviews the advertising media content provided by the user, digitally signs the legal advertising media content, and the system regards the signed advertising content as legal content and adds it to the push buffer pool; (4) After a node receives the advertisement pushed by other nodes and adds it to the receiving buffer pool, it will select the advertisement to deliver according to the customized delivery strategy. After receiving and delivering the advertisement, it will update the information corresponding to the advertisement to carry out A new round of legality checks and selections; (5) The P2P network records the relevant information corresponding to each advertisement, and maintains and updates the relevant information through a distributed method, and checks its legality to decide whether to continue in the next step; (6) After a P2P node in the P2P network perceives and establishes its own topology, it distributes the digitally signed legal advertisement through a distribution strategy using idle or extra bandwidth. 2. a kind of advertisement publishing method based on distributed P2P streaming media platform as claimed in claim 1, it is characterized in that: in the described step (2), the advertisement media content that auditing user provides comprises whether exceeding validity period, surpassing designated traffic, Exceeding the specified quantity, the content does not comply with national laws and regulations and social ethics. 3. a kind of advertisement publishing method based on distributed P2P streaming media platform as claimed in claim 1, it is characterized in that: in the described step (2), delivery strategy is according to delivery time, delivery network traffic and advertisement position, delivery quantity and one of the ad slots, and serve with reference to the priority level selected by the user when submitting. 4. A kind of advertisement publishing method based on distributed P2P streaming media platform as claimed in claim 2, it is characterized in that: in the described step (2), delivery strategy is according to delivery time, delivery network traffic and advertisement position, delivery quantity and one of the ad slots, and serve with reference to the priority level selected by the user when submitting. 5. A kind of advertisement publishing method based on distributed P2P streaming media platform as claimed in claim 1 or 2 or 3 or 4, it is characterized in that: in the described step (5), the relevant information corresponding to recording each advertisement includes The information's delivery strategy, delivery time, delivery quantity, delivery times, delivery traffic, network bandwidth consumed by transmission, and payment strategy. 6. A kind of advertisement publishing method based on distributed P2P streaming media platform as claimed in claim 1 or 2 or 3 or 4, it is characterized in that: the distribution strategy in the described step (6) is to give priority to the initial distribution of advertisement level as its current priority. Whenever an advertisement is distributed, its current priority is lowered. After the priority is lowered to a certain level, its current priority is set back to the initially specified priority. , the current highest priority ad is always selected for delivery. 7. a kind of advertisement release method based on distributed P2P streaming media platform as claimed in claim 5, is characterized in that: the distribution strategy in the described step (6) is to use the initial distribution priority of advertisement as its current priority Every time an advertisement is distributed, its current priority is reduced. After the priority is reduced to a certain extent, its current priority is reset to the initially specified priority. When it is distributed, the current priority is always selected. The highest priority ad is delivered. 8. A method for publishing advertisements based on a distributed P2P streaming media platform as claimed in claim 1 or 2 or 3 or 4 or 7, characterized in that: the publishing method also includes a user service incentive mechanism, and the user service The incentive mechanism is that the amount of service provided by the user is exchanged for the amount of advertisement placement, and the user can obtain corresponding points by providing the service to the P2P network, which is used to offset the advertisement placement fee. 9. A kind of advertisement release method based on distributed P2P streaming media platform as claimed in claim 5, it is characterized in that: described release method also comprises user service incentive mechanism, and described user service incentive mechanism is based on the service provided by the user The amount is exchanged for the number of advertisements, and the user can obtain corresponding points by providing services to the P2P network, which is used to offset the advertising expenses. 10. A method for publishing advertisements based on a distributed P2P streaming media platform as claimed in claim 6, characterized in that: the publishing method also includes a user service incentive mechanism, and the user service incentive mechanism is based on the service provided by the user The amount is exchanged for the number of advertisements, and the user can obtain corresponding points by providing services to the P2P network, which is used to offset the advertising expenses.

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