CN109903676A - A kind of billboard and street lamp based on intelligent contract - Google Patents
A kind of billboard and street lamp based on intelligent contract Download PDFInfo
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- CN109903676A CN109903676A CN201711292742.6A CN201711292742A CN109903676A CN 109903676 A CN109903676 A CN 109903676A CN 201711292742 A CN201711292742 A CN 201711292742A CN 109903676 A CN109903676 A CN 109903676A
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Abstract
The present invention discloses a kind of billboard based on intelligent contract, includes: monitoring device；Show equipment；Intelligence portrait application, is converted into the first data for the information that monitoring device obtains；Intelligent contract agency, stores intelligent contract, the first data is handled to obtain the second data for meeting intelligent contract input, and the second data are matched with intelligent contract, if successful match, the advertising information arranged in advance is exported；Advertisement plays application, receives the advertising information that intelligent contract agency sends, and control display equipment and show advertising information；The invention also discloses a kind of street lamps, including the billboard provided by the invention based on intelligent contract；The present invention provides can real-time detection, accurate, dispensing advertisement automatically billboard and street lamp.
Description
Technical field
The present invention relates to smart machine field more particularly to a kind of billboards and street lamp based on intelligent contract.
Background technique
Intelligent advertisement board is a series of emerging Advertising Patterns supported with technologies such as artificial intelligence, and main feature has: wide
Accuse the intelligence of the intelligence of audient's identification, the intelligence of ad distribution mode, the intelligence that ad content generates, advertising results monitoring
Energyization.
Intelligent road-lamp is to transform opportunity, integrating monitoring video camera, 4G micro-base station, electricity as with the LED of current conventional road lamp bar
The hardware capabilities such as sub- display screen and public broadcasting pass through advanced information Perception technology, data communication transmission, light control
Collected data and information are transferred to the management platform in cloud by technology processed, computer processing technology, realize big data interaction
The smart cities higher management functions such as intelligent lighting, wisdom traffic, wireless city, information publication under environment, are smart city
Value-added service is provided.It influences the main problem that multifunctional intellectual street lamp is popularized and promoted and is its expensive cost.One has
Micro-base station, electronic display, video camera, public broadcasting intelligent road lamp system cost be about 10 times of conventional road lamp.However,
The business model of intelligent road-lamp still relies on the LED of conventional road lamp to be transformed and is formed by EMC (Energy Management Contract) mode at present,
But this mode can also support lamp cap transformation, but for the expensive devices such as camera to be increased, electronic display, and
It can not effectively support.
In terms of comprehensive, the intelligent advertisement board of the prior art suffers from the drawback that the with a low credibility of 1, stream of people's data, for wanting
For the client for launching advertisement, only by statistics and introduction of the advertiser based on historical data base data, it can not confirm the stream of people's
Real history and real-time condition (because traditional database data can be distorted and be exaggerated easily), this can be greatly reduced extensively
Accuse the dispensing wish of client；2 extensive dispensings, the value density of advertisement are low, and advertisement at present is launched generally with monthly payment, at most accurate
It is launched to the mode for wrapping all chargings, but stream of people's situation of change is bigger in one day, for example, the on and off duty and period at noon, in city
The stream of people is larger, and there is advertisement to launch value, and the other times section stream of people is less, and the value that advertisement is launched is with regard to little；3, dull, rolling
Dynamic, duplicate outdoor advertising influences the image in city, and dull, rolling, duplicate outdoor advertising can cause the stream of people in city
Visual pollution and sense of hearing pollution, bring a negative impact to the crowd of surrounding, are unfavorable for the effect of advertisement instead.
Therefore, the prior art also lack it is a kind of can real-time detection, precisely, the automatic billboard and street lamp for launching advertisement.
Summary of the invention
In order to solve the above technical problems, the present invention provides a kind of energy real-time detections, the advertisement of accurate, automatic dispensing advertisement
Board and street lamp.
A kind of billboard based on intelligent contract, includes: monitoring device；Show equipment；Intelligence portrait application, by the prison
The information that control equipment obtains is converted into the first data；Intelligent contract agency, stores intelligent contract, first data is carried out
Processing obtains meeting the second data of the intelligent contract input, and will second data and the intelligent contract progress
Match, if successful match, the advertising information arranged in advance is exported；Advertisement plays application, receives the intelligent contract agency hair
The advertising information sent, and control the display equipment and show the advertising information.
Preferably, the monitoring device is real time monitoring, and the intelligence portrait application can obtain image information in real time, from
And real-time perfoming advertisement is launched.
Preferably, the advertising information includes ad content, advertisement broadcasting form (such as unicast, multicast, broadcast).
It preferably, further include block catenary system, the block catenary system is closed for recording, summarizing and saving with the intelligence
The third data that about first data of successful match and the intelligent contract agent operation process generate form the 4th data.
Preferably, the intelligence portrait application includes display interface.
It preferably, further include big data processing system, the big data processing system reads institute from the block catenary system
State the 4th data, and by the 4th data display interface for statistical analysis for being then transmit to the intelligence portrait application；
To show that stream of people's situation and advertisement play situation, to help advertisement to promote trade and investment.
Preferably, first data and the 4th data include structural data.
Preferably, the structural data includes stream of people's data, and further preferably, stream of people's data include personage's gender, year
Age, appearance (such as skin health state, colour of skin feature), figure etc. information.
Preferably, first data include time, personage's gender, personage's age etc.；When 4th data include
Between, personage's gender, personage's age, advertiser information etc..
Preferably, it includes examining that module, the advertising information can cooperate the examination module that the advertisement, which plays application,
Ad review is carried out, the legality monitoring of advertisement is increased.
The present invention also provides a kind of street lamp, the street lamp includes the billboard provided by the invention based on intelligent contract.
Compared with prior art, technical solution of the present invention has the advantage that the present invention can using real-time monitoring equipment
With adjustment advertisement is launched according to demand in real time；The present invention is carried out using intelligent contract in the best occasion for meeting advertiser's demand
Automatic advertising is launched, and the efficiency of advertisement can be made to maximize；The present invention can also change the play mode of advertisement to attract pedestrian
Appreciate advertisement；The present invention solves " stream of people's number possessed by conventional ads board and intelligent road-lamp advertisement using intelligent contract system
According to it is with a low credibility ", " extensive style launch ", " dull, roll, duplicate outdoor advertising influences the image in city " problem, thus
The income of billboard and intelligent road lamp system is effectively promoted, and then helps effectively to promote, popularize billboard and intelligent road-lamp system
System, the construction of power-assisted smart city, wisdom garden.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention without any creative labor, may be used also for those of ordinary skill in the art
To obtain other drawings based on these drawings.
Fig. 1 is a kind of structural schematic diagram of billboard based on intelligent contract of the embodiment of the present invention.
Specific embodiment
It is described further below with reference to technical effect of the attached drawing to design of the invention, specific structure and generation, with
It is fully understood from the purpose of the present invention, feature and effect.
Intelligence contract system provided by the invention is the most important characteristic of mature block chain bottom, and intelligent contract is in area
Realization in block chain is the main reason for block chain can be referred to as subversiveness technology.Intelligent contract can be according to event description information
In include trigger condition and the description of intelligent contract content, issue preset data resource automatically, and including trigger condition
Event；The core of entire intelligence contract system is that intelligent contract in a manner of affairs and event by intelligent contract module
Processing, go out or one group of affairs and event；Intelligent contract be a transaction model and state machine at system,
It does not generate intelligent contract, will not modify intelligent contract；Its presence be intended merely to allow it is a complex set of, with trigger condition
Digitlization promise to undertake can be correct to execute according to the will of participant.The present invention is based on the building of the intelligent contract of block chain and hold
Row is broadly divided into following three step: Step 1: multi-party users participate and draw a intelligent contract jointly；Step 2: contract passes through P2P
Network spreads and is stored in block chain；Step 3: the intelligent contract of block chain building executes automatically.
As shown in Figure 1, a kind of billboard based on intelligent contract, including monitoring device 2, display equipment 1, intelligence portrait are answered
It is played with 3, advertisement using 4, intelligent contract agency 5, intelligence and about 5.1.
Equipment 1 is shown, for showing advertising information；
Monitoring device 2 can be monitored in real time for monitoring people information；
Intelligence portrait applies 3, it utilizes data acquired in monitoring device 2 (such as video camera), cooperation cloud flow data point
Engine is analysed, obtains the representation data stream of the stream of people, such as the male/female quantity counted per minute, the information such as average age section.It needs
The processing it is emphasized that the structuring flow data of binary stream data conversion adult's stream attribute of video is wanted, can be used
The included function of intelligent video camera head hardware is realized, can also pass through software realization beyond the clouds；
Advertisement, which plays, applies 4, and cloud software can control display equipment 1 (such as electronic information screen) and play in defined advertisement
Hold, which can be broadcast, multicast and unicast according to the requirement of intelligent contract agency 5, for the sake of security, the ad content
Cooperate to the property of can choose Content Advisor module, in this case, only can just transfer broadcasting by the advertisement examined；
Intelligent contract agency 5, the work such as it caches the data information that the stream of people intelligently draws a portrait, format conversion, and will
Satisfactory stream of people's classification information is sent to intelligence and about 5.1.Meanwhile it is also called by intelligence and about 5.1, it will in advance about
Fixed advertising aggregator and lamp stand set is sent to advertisement and plays using 4；
Intelligence and about 5.1, client demand can be launched according to the orientation of oneself and advertising provider signs advertisement contract.The conjunction
It is approximately intelligence and about 5.1, i.e. the contract can be showed in a program in the form of code, once condition has (for example, the lamp stand is taken the photograph
20-40 years old male's number is more than 20 people within the scope of camera), the contract is just automatic to be executed (for example, play so-and-so mobile phone advertisement).Often
A intelligence contract information all transmitted according to intelligent contract agency, judges whether the trigger condition for meeting contract agreement, if
Condition satisfaction is carried out contract code, and cloud is recorded in the form of a session (Transaction writes a Chinese character in simplified form Tx) in the event
The distributed account book at end.
The billboard of the intelligent contract of the present embodiment may also include that block catenary system (not showing in attached drawing) and big data
Processing system (is not shown) in attached drawing.
Block catenary system, the session including a block chain, i.e. a block；The distributed node of block chain, thereon
Each block is exactly a historical session information；
Big data processing system is big data processing engine, including Stream Processing and statistics, forecast function；
The operating procedure of the present embodiment is as follows:
Step 1: client signs contract with advertising provider in advance, and advertising provider remembers the contract in the form of code
Record forms intelligence and about 5.1；
Step 2: people information is transmitted to intelligence portrait using 3 by the video camera in display equipment 1, and intelligence portrait applies 3
Statistics based on flow data is done to people information, and forms stream of people's classification data of structuring, when typical structuring list item is
Between, the case where the period stream of people, such as gender, age, and transmit this data to intelligent contract agency 5；
Step 3: after intelligent contract agency 5 receives intelligence portrait using 3 structural data, do validity check, caching,
Format conversion, and it is sent to intelligence and about 5.1.
Step 4: intelligence and about 5.1 is the contract signed with code form signed in advance with monitoring device 2, intelligent contract
The valid data for meeting intelligent contract call format are transferred to intelligence and about 5.1 by agency 5, and the code in intelligence and about 5.1 is sentenced
The disconnected trigger condition for whether meeting clause, for example, " when the male in some period is more than 30 people, average age was at 20-40 years old
Between, just trigger advertisement ", this clause is recorded in intelligence and about 5.1 in the form of code, when 5 transmission of intelligent contract agency
To intelligence and about 5.1 data meet contract set out condition when, then form a session, and be written into block catenary system
In.On the other hand, it, which can be triggered, is sent to intelligent contract agency 5 for " set of lamp stand and the set of advertisement ".
Step 5: intelligent contract agency 5 further according to " set of lamp stand and the set of advertisement ", calls advertisement broadcasting to answer
Advertisement is played with 4 service.
Step 6: advertisement, which is played, shows the electronic display of equipment 1 by the form control of unicast, multicast, broadcast using 4
Play given ad.
Step 7: the data of the stream of people and advertisement broadcasting are constantly added in block catenary system, block catenary system reads these numbers
According to, do data statistics, prediction.
Step 8: big data processing system obtains block catenary system information, and information is returned to intelligence portrait and applies 3, intelligence
Can draw a portrait has graphical representation interface using 3, shows that stream of people's situation and advertisement play situation, to help advertisement to promote trade and investment.
It is a kind of application the present invention is based on the street lamps of the billboard of intelligent contract, it includes online and offline two parts.
It is partially intelligent road-lamp under line, is integrated with video camera, information display screen (can be used for launching advertisement), energy and cloud thereon
End carries out the network module (such as Ethernet, optical fiber and 4G/5G module) and corresponding software kit of two-way communication, a kind of typical
Intelligent road-lamp is the wisdom street lamp of Feile Stereo Set Co., Ltd.
It partially include the application of intelligence portrait, advertisement broadcasting application, intelligent contract agency, intelligent contract and block linkwork on line
System.It is partially run in public cloud or private clound on line, such as the smart city instrument electricity i-stack cloud operating system, Ali's cloud etc..
Intelligence portrait application is disposed in cloud system, which can distinguish the feature of the stream of people, such as age, gender, this typical germline
System such as Haikang, stream of people's Intelligent statistical system of big China can also voluntarily research and develop realization based on function libraries such as OpenCV.Intelligence is drawn
The output of picture application is stream of people's data of structuring, typically stream of people's number for example in certain minute, gender, the average value at age,
The structural data is output to intelligent contract agency, and intelligent contract agency is a Common Communication Proxy program, it is to structuring
Data are cached, are examined and formatted, and the format for meeting intelligent contract input is made, and then trigger intelligent contract.Intelligence
After energy contract triggering, which can be stored in block chain in the form of session, intelligent contract can be private clound/public affairs
The service for having cloud to provide, can also voluntarily be built based on open source software, such as Hyperledger.Big data processing module, provides
Streaming computing, batch processing MapReduce distributed processing function, one kind are typically achieved in that based on Hadoop/Spark
Frame is write, or using releases such as star ring science and technology TDH, the big data PaaS layer function of cloud service provider also can be used
It writes, such as Microsoft Azure HDInsight, its major function is to aid in the streaming point that big data is done in intelligence portrait application
Analysis, in addition, stream of people's characteristic in statistics block chain, and take statistics, return and predict, and the result of prediction is answered in intelligently portrait
With middle displaying, to help advertiser to promote trade and investment.
The preferred embodiment of the present invention has been described in detail above.It should be appreciated that those skilled in the art without
It needs creative work according to the present invention can conceive and makes many modifications and variations.Therefore, all technologies in the art
Personnel are available by logical analysis, reasoning, or a limited experiment on the basis of existing technology under this invention's idea
Technical solution, all should be within the scope of protection determined by the claims.
Claims (9)
1. a kind of billboard based on intelligent contract, it is characterised in that, include:
Monitoring device；
Show equipment；
Intelligence portrait application, is converted into the first data for the information that the monitoring device obtains；
Intelligent contract agency, stores intelligent contract, and first data are handled to obtain to meet the intelligent contract defeated
The second data entered, and second data are matched with the intelligent contract, if successful match, by what is arranged in advance
Advertising information output；And
Advertisement plays application, receives the advertising information that the intelligent contract agency sends, and it is aobvious to control the display equipment
Show the advertising information.
2. the billboard as described in claim 1 based on intelligent contract, which is characterized in that it further include block catenary system, it is described
Block catenary system is used to record, summarize and save to be closed with first data of the intelligent contract successful match and the intelligence
The 4th data are formed after the third data that about agent operation process generates.
3. the billboard as claimed in claim 2 based on intelligent contract, which is characterized in that the intelligence portrait application includes aobvious
Show interface.
4. the billboard as claimed in claim 3 based on intelligent contract, which is characterized in that it further include big data processing system,
The big data processing system reads the 4th data from the block catenary system, and the 4th data analyze so
It is transmitted to the display interface of the intelligence portrait application afterwards.
5. the billboard as claimed in claim 2 based on intelligent contract, which is characterized in that first data and the described 4th
Data include structural data.
6. the billboard based on intelligent contract as described in claim 2 or 5, which is characterized in that first data and described
4th data include stream of people's data.
7. the billboard as claimed in claim 6 based on intelligent contract, which is characterized in that first data include the time,
Personage's gender and personage's age；4th data include time, personage's gender, personage's age and advertiser information.
8. the billboard as described in claim 1 based on intelligent contract, which is characterized in that it includes examining that the advertisement, which plays application,
Module is looked into, the advertising information cooperates the examination module to carry out ad review.
9. a kind of street lamp, which is characterized in that the billboard based on intelligent contract including any one of claim 1-8.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711292742.6A CN109903676A (en) | 2017-12-08 | 2017-12-08 | A kind of billboard and street lamp based on intelligent contract |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711292742.6A CN109903676A (en) | 2017-12-08 | 2017-12-08 | A kind of billboard and street lamp based on intelligent contract |
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| CN109903676A true CN109903676A (en) | 2019-06-18 |
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Cited By (2)
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| CN112367541A (en) * | 2020-11-02 | 2021-02-12 | 中国联合网络通信集团有限公司 | Video pushing method based on block chain, video node and system |
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Application publication date: 20190618 |
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