CN109903088A - A kind of broadband marketing strategy formulating method and system based on big data - Google Patents
A kind of broadband marketing strategy formulating method and system based on big data Download PDFInfo
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Abstract
The embodiment of the present invention provides a kind of broadband marketing strategy formulating method and system based on big data, obtains the corresponding all WIFI hot spots in each default collection point in target area, and obtain the corresponding SSID mark of each WIFI hot spot；The corresponding broadband user's total quantity in target area is obtained according to the corresponding SSID mark of all WIFI hot spots, the corresponding broadband permeability in target area and rete mirabile broadband user's ratio are obtained based on the corresponding broadband user's total quantity in target area；It is set objectives the corresponding broadband marketing strategy in region according to broadband permeability and rete mirabile broadband user's ratio.This method and system are conducive to marketing personnel and carry out pointedly marketing activity according to the corresponding broadband marketing strategy in target area, and then are conducive to improve the broadband marketing efficiency of operator and reduce broadband cost of marketing.
Description
Technical field
The present embodiments relate to fields of communication technology, more particularly, to a kind of broadband marketing plan based on big data
Slightly formulating method and system.
Background technique
Now, the continuous growth with people to broadband services demand carries out the width of fining for operator
Band marketing work is prominent to be particularly important.
Currently, Conventional wide band marketing mode used by operator mainly includes set up a stall formula marketing and full dose outgoing call marketing
Deng however, these Conventional wide band marketing modes are usually to carry out consistency one by one for each marketing region by marketing personnel
Marketing activity, wherein marketing personnel do not carry out marketing analysis for each marketing region before carrying out marketing activity, market
Movable specific aim is not strong, tends to the needs of causing marketing product to be difficult to resident where meeting marketing region, and then cause
Broadband marketing efficiency is low.Meanwhile Conventional wide band marketing mode needs to put into a large amount of man power and material, cause broadband marketing at
This is higher.
In view of this, needing to find a kind of broadband marketing mode precisely efficiently, inexpensive, to improve the broadband of operator
Marketing efficiency simultaneously reduces broadband cost of marketing, really realizes cost efficiency, improves customer perception and promotion operator to reach
The effect of brand image.
Summary of the invention
The embodiment of the present invention is in order to overcome present in Conventional wide band marketing mode used by operator in the prior art
Broadband marketing efficiency is low and the higher problem of broadband cost of marketing, provides a kind of broadband marketing strategy based on big data and formulates
Method and system.
In a first aspect, the embodiment of the present invention provides a kind of broadband marketing strategy formulating method based on big data, comprising:
The corresponding all WIFI hot spots in each default collection point in target area are obtained, and obtain each WIFI hot spot respectively
Corresponding SSID mark；
The corresponding broadband user's total quantity in target area, base are obtained according to the corresponding SSID mark of all WIFI hot spots
In target area, corresponding broadband user's total quantity obtains the corresponding broadband permeability in target area and rete mirabile broadband user's ratio；
It is set objectives the corresponding broadband marketing strategy in region according to broadband permeability and rete mirabile broadband user's ratio.
Second aspect, the embodiment of the present invention provide a kind of broadband marketing strategy formulation system based on big data, comprising:
Wide-band-message acquisition module, for obtaining the corresponding all WIFI hot spots in each default collection point in target area,
And obtain the corresponding SSID mark of each WIFI hot spot；
Intermediate parameters computing module, for obtaining target area pair according to the corresponding SSID mark of all WIFI hot spots
The broadband user's total quantity answered obtains the corresponding broadband infiltration in target area based on the corresponding broadband user's total quantity in target area
Rate and rete mirabile broadband user's ratio；
Marketing strategy formulates module, for corresponding according to broadband permeability and rete mirabile broadband user's ratio region that sets objectives
Broadband marketing strategy.
The third aspect, the embodiment of the present invention provides a kind of electronic equipment, including memory, processor and is stored in memory
Computer program that is upper and can running on a processor, is realized when the processor executes described program as first aspect provides
Method the step of.
Fourth aspect, the embodiment of the present invention provide a kind of non-transient computer readable storage medium, are stored thereon with calculating
Machine program is realized as provided by first aspect when the computer program is executed by processor the step of method.
Broadband marketing strategy formulating method and system provided in an embodiment of the present invention based on big data obtains target area
In the corresponding all WIFI hot spots in each default collection point, and obtain the corresponding SSID mark of each WIFI hot spot；According to
All corresponding SSID marks of WIFI hot spot obtain the corresponding broadband user's total quantity in target area, are based on target area pair
The broadband user's total quantity answered obtains the corresponding broadband permeability in target area and rete mirabile broadband user's ratio；It is permeated according to broadband
Rate and rete mirabile broadband user's ratio set objectives the corresponding broadband marketing strategy in region.This method and system are by collecting target area
The WIFI hot spot information in domain, and data analysis is carried out to WIFI hot spot information and obtains the corresponding broadband permeability in target area and different
It nets broadband user's ratio, and then is marketed according to broadband permeability and rete mirabile broadband user's ratio corresponding broadband in region that sets objectives
Strategy is conducive to marketing personnel according to the corresponding broadband marketing strategy in target area and carries out pointedly marketing activity, Jin Eryou
Conducive to the broadband marketing efficiency for improving operator and reduce broadband cost of marketing.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is this hair
Bright some embodiments for those of ordinary skill in the art without creative efforts, can be with root
Other attached drawings are obtained according to these attached drawings.
Fig. 1 is the flow diagram of the broadband marketing strategy formulating method provided in an embodiment of the present invention based on big data；
Fig. 2 is the structural schematic diagram that the broadband marketing strategy provided in an embodiment of the present invention based on big data formulates system；
Fig. 3 is the entity structure schematic diagram of electronic equipment provided in an embodiment of the present invention.
Specific embodiment
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art
Every other embodiment obtained without creative efforts, shall fall within the protection scope of the present invention.
It should be noted that Conventional wide band marketing mode used by operator is usually by marketing personnel for each at present
A marketing region carries out the marketing activity of consistency one by one, and wherein marketing personnel are before carrying out marketing activity not for each
Marketing region carries out marketing analysis, and the specific aim of marketing activity is not strong, tends to that marketing product is caused to be difficult to meet marketing area
The demand of resident where domain.In view of this, the embodiment of the present invention marketing personnel carry out marketing activity before, for each marketing
Region carries out marketing analysis respectively, to formulate the corresponding broadband marketing strategy in each marketing region in advance, then by marketing personnel's root
Pointedly marketing activity is carried out according to the corresponding broadband marketing strategy in each marketing region, is conducive to the broadband battalion for improving operator
Pin efficiency simultaneously reduces broadband cost of marketing.Specific implementation process refers to following methods embodiment.
Fig. 1 is the flow diagram of the broadband marketing strategy formulating method provided in an embodiment of the present invention based on big data,
As shown in the figure 1, the embodiment of the present invention provides a kind of broadband marketing strategy formulating method based on big data, comprising:
S1 obtains the corresponding all WIFI hot spots in each default collection point in target area, and obtains each WIFI hot spot
Corresponding SSID mark；
It should be noted that the target area in the present embodiment is region of marketing, a marketing region may include one
The coverage area of a or multiple residential areas, region of marketing can be divided according to actual needs by operator, not done herein
It is specific to limit.
Specifically, exist first before carrying out broadband marketing activity to the target area for any one target area
Choose multiple default collection points in the target area, multiple default collection points of selection need to be capable of the institute in coverage goal region whether there is or not
Gauze network.For example, the corresponding default collection point in target area can be set if target area includes two residential areas A and B
In every building in two residential areas A and B, specifically multiple preset can be chosen according to the story height of every building and adopted
Collect point, it is assumed that the story height of every building is 9 layers, then can be directed to one default collection point of every 3 layers setting.In practical application
In, the position of default collection point and quantity can be configured according to actual needs, be not specifically limited herein.
Further, after having chosen the corresponding multiple default collection points in target area, in each default collection point
Position obtains the corresponding all WIFI hot spots in each default collection point respectively.It is adopted it is understood that being preset for any one
Collect point, it is corresponding all that the position progress WIFI hot spot scanning by presetting collection point at this can be obtained the default collection point
WIFI hot spot.On this basis, the corresponding SSID mark of each WIFI hot spot is obtained.It should be noted that SSID is identified
The as title of WIFI hot spot, for example, mobile phone is by automatic identification and connects available WIFI heat when opening mobile phone WIFI function
Point can correspond to display WIFI in one column of WIFI function in mobile phone set interface if mobile phone finally connects a certain WIFI hot spot
Hotspot name, the WIFI hot spot title are SSID mark.
S2 obtains the corresponding broadband user's sum in target area according to the corresponding SSID mark of all WIFI hot spots
Amount obtains the corresponding broadband permeability in target area and rete mirabile broadband user based on the corresponding broadband user's total quantity in target area
Ratio；
Specifically, based on the above technical solution, it is identified in all corresponding SSID of WIFI hot spot of acquisition
Afterwards, by counting the total quantity of the corresponding SSID mark of all WIFI hot spots, it can be obtained the corresponding broadband in target area
Total number of users amount.It should be noted that during counting SSID mark total quantity, if every two WIFI hot spot respectively corresponds to
SSID mark do not repeat, then can directly by summation statistics SSID mark total quantity；Certain two WIFI hot spot if it exists
Corresponding SSID duplicate identity then needs first to judge that two WIFI hot spots are to belong to the same WIFI hot spot of multiple scanning,
Still fall within identical two WIFI hot spots of title.If two WIFI hot spots are to belong to the same WIFI hot spot of multiple scanning,
It then needs first to carry out duplicate removal processing, then counts the total quantity of the corresponding SSID mark of all WIFI hot spots after duplicate removal processing,
As the corresponding broadband user's total quantity in target area.
Further, after obtaining the corresponding broadband user's total quantity in target area, it is based on the corresponding width in target area
Band total number of users amount obtains the corresponding broadband permeability in target area and rete mirabile broadband user's ratio.Wherein, broadband permeability refers to
Be ratio that total number of users amount is entered in the corresponding broadband user's total quantity in target area and target area；Rete mirabile broadband user's ratio
Example refers to that (for mobile operator, rete mirabile broadband refers to connection broadband, telecommunications in installation rete mirabile broadband in target area
Broadband etc.) number of users and broadband user's total quantity ratio.
S3 sets objectives the corresponding broadband marketing strategy in region according to broadband permeability and rete mirabile broadband user's ratio.
Specifically, after obtaining the corresponding broadband permeability in target area and rete mirabile broadband user's ratio, according to broadband
Permeability and rete mirabile broadband user's ratio set objectives the corresponding broadband marketing strategy in region.It should be noted that due to broadband
Permeability refers to the corresponding broadband user's total quantity in target area and the ratio of total number of users amount is entered in target area, therefore logical
Crossing broadband permeability then can determine the number of users for installing broadband in the target area and does not install the number of users in broadband respectively
Shared ratio.Simultaneously as rete mirabile broadband user's ratio refer in target area install rete mirabile broadband number of users with
The ratio of broadband user's total quantity, therefore then can determine in the corresponding broadband user in target area by rete mirabile broadband user ratio
The number of users of the number of users and installation rete mirabile broadband of installing own broadband respectively shared by ratio.Finally, according to above-mentioned ratio
Number of cases formulates corresponding broadband marketing strategy according to that can be directed to target area.
For example, it if the corresponding broadband permeability in some target area is 20%, can determine in the target area only
Only 20% user installation broadband, and 80% with being fitted without broadband per family；In view of this, the target area is corresponding
Broadband marketing strategy, which can then primarily focus on, expands new broadband user.If the corresponding broadband permeability in some target area is
90%, and rete mirabile broadband user's ratio is 70%, it may be determined that there is 90% user installation broadband in the target area, and wherein
There is 70% user installation rete mirabile broadband；In view of this, the corresponding broadband marketing strategy in the target area then can mainly stress
In rete mirabile, user is instigated rebellion within enemy camp.
In addition, it should be noted that, above method step can be carried out in fact by the APP of installation on the mobile terminal device
It is existing, thus in practical applications, entrained mobile end can be passed through by the maintenance personnel for being distributed in the operator of each cell
APP on end realizes above method step.Specifically, the positioning function in mobile terminal can detecte out the specific of maintenance personnel
Position, if it is detected that automatically turning on APP when maintenance personnel enters target area and executing above method step；If it is detected that dress
When dimension personnel leave target area, then APP is automatically closed.
Broadband marketing strategy formulating method provided in an embodiment of the present invention based on big data obtains each in target area
The default corresponding all WIFI hot spots in collection point, and obtain the corresponding SSID mark of each WIFI hot spot；According to all
The corresponding SSID mark of WIFI hot spot obtains the corresponding broadband user's total quantity in target area, corresponding based on target area
Broadband user's total quantity obtains the corresponding broadband permeability in target area and rete mirabile broadband user's ratio；According to broadband permeability and
Rete mirabile broadband user's ratio sets objectives the corresponding broadband marketing strategy in region.This method is hot by the WIFI for collecting target area
Point information, and data analysis is carried out to WIFI hot spot information and obtains the corresponding broadband permeability in target area and rete mirabile broadband user
Ratio, and then set objectives the corresponding broadband marketing strategy in region according to broadband permeability and rete mirabile broadband user's ratio, favorably
Pointedly marketing activity is carried out according to the corresponding broadband marketing strategy in target area in marketing personnel, and then is conducive to improve fortune
It seeks the broadband marketing efficiency of quotient and reduces broadband cost of marketing.
Based on any of the above-described embodiment, a kind of broadband marketing strategy formulating method based on big data is provided, according to all
The corresponding SSID mark of WIFI hot spot obtains the corresponding broadband user's total quantity in target area, specifically includes: according to all
The corresponding SSID mark of WIFI hot spot carries out duplicate removal processing to all WIFI hot spots；WIFI hot spot after counting duplicate removal processing
Total quantity, as the corresponding broadband user's total quantity in target area.
Specifically, on the basis of obtaining all WIFI hot spots corresponding SSID mark, certain two WIFI if it exists
The corresponding SSID duplicate identity of hot spot then needs first to judge that two WIFI hot spots are to belong to the same WIFI heat of multiple scanning
Point still falls within identical two WIFI hot spots of title.If two WIFI hot spots belong to the same WIFI hot spot of multiple scanning,
It then needs first to carry out duplicate removal processing.
It should be noted that can be identified by SSID for any one WIFI hot spot and BSSID mark uniquely determines
The WIFI hot spot.Wherein SSID is identified as the title of WIFI hot spot, and BSSID is identified as the access dot address of WIFI hot spot.There is mirror
In this, when carrying out duplicate removal processing to all WIFI hot spots, it is each according to all WIFI hot spots class can be managed by wifiinfo
Self-corresponding SSID mark obtains the corresponding BSSID mark of all WIFI hot spots, respectively right in conjunction with all WIFI hot spots
The SSID mark and BSSID mark answered carry out duplicate removal processing.It is understood that if certain two WIFI hot spot is corresponding
SSID mark is identical with BSSID mark, then can determine that two WIFI hot spots belong to the same WIFI hot spot of multiple scanning,
It then needs to delete one of WIFI hot spot.
Further, the WIFI hot spot after carrying out duplicate removal processing to all WIFI hot spots, after counting duplicate removal processing
Total quantity, the total quantity can be used as the corresponding broadband user's total quantity in target area.
Broadband marketing strategy formulating method provided in an embodiment of the present invention based on big data, it is each according to all WIFI hot spots
Self-corresponding SSID mark carries out duplicate removal processing to all WIFI hot spots；The total quantity of WIFI hot spot after counting duplicate removal processing,
As the corresponding broadband user's total quantity in target area.This method is by carrying out duplicate removal processing, Neng Gouzhun to all WIFI hot spots
The corresponding broadband user's total quantity in target area really is counted, and then is conducive to based on the corresponding broadband user's sum in target area
Amount obtains the corresponding broadband permeability in target area and rete mirabile broadband user's ratio, and can effectively ensure broadband permeability and different
Net the accuracy of broadband user's ratio data.
Based on any of the above-described embodiment, a kind of broadband marketing strategy formulating method based on big data is provided, is based on target
The corresponding broadband user's total quantity in region obtains the corresponding broadband permeability in target area, specifically includes: obtaining target area pair
That answers enters number of users；According to the broadband infiltration corresponding with number of users acquisition target area is entered of broadband user's total quantity
Rate.
Specifically, after obtaining the corresponding broadband user's total quantity in target area, it is corresponding further to obtain target area
Enter number of users, for example, corresponding number of users of entering is the neighbours living for a certain residential area
Total quantity.On this basis, according to broadband user's total quantity, broadband corresponding with number of users acquisition target area is entered is permeated
Rate, i.e., using broadband user's total quantity broadband permeability corresponding as target area with the ratio for entering number of users.
Broadband marketing strategy formulating method provided in an embodiment of the present invention based on big data, it is corresponding obtaining target area
Broadband user's total quantity after, further obtain that target area is corresponding enters number of users, further according to broadband user's sum
It measures and enters number of users and obtain the corresponding broadband permeability in target area.It is corresponding that this method can accurately obtain target area
Broadband permeability is conducive to the corresponding broadband marketing strategy in region that sets objectives according to broadband permeability.
Based on any of the above-described embodiment, a kind of broadband marketing strategy formulating method based on big data is provided, is based on target
The corresponding broadband user's total quantity in region obtains the corresponding rete mirabile broadband user ratio in target area, specifically includes: from present count
The corresponding own number of broadband customers in target area is obtained according to source, it is true according to broadband user's total quantity and own number of broadband customers
Set the goal the corresponding rete mirabile number of broadband customers in region；Target is obtained according to rete mirabile number of broadband customers and broadband user's total quantity
The corresponding rete mirabile broadband user ratio in region.
Specifically, on the basis of the corresponding broadband user's total quantity in acquisition target area, mesh is obtained from preset data source
Mark the corresponding own number of broadband customers in region.Wherein, for mobile operator, preset data source can be money pipe data
System, crm system (CRM system) and through subsystem etc., store the own of mobile operator in preset data source
The information of broadband user (i.e. mobile broadband user), including own number of broadband customers.Obtaining own broadband user's number
After amount, the corresponding rete mirabile broadband user number in target area is determined according to broadband user's total quantity and own number of broadband customers
Amount, i.e., using broadband user's total quantity and the difference of own number of broadband customers as rete mirabile number of broadband customers.
Further, total according to rete mirabile number of broadband customers and broadband user after obtaining rete mirabile number of broadband customers
Quantity obtains the corresponding rete mirabile broadband user ratio in target area, i.e., by rete mirabile number of broadband customers and broadband user's total quantity
Ratio is as rete mirabile broadband user's ratio.
Broadband marketing strategy formulating method provided in an embodiment of the present invention based on big data obtains mesh from preset data source
The corresponding own number of broadband customers in region is marked, target area is determined according to broadband user's total quantity and own number of broadband customers
Corresponding rete mirabile number of broadband customers；It is corresponding that target area is obtained according to rete mirabile number of broadband customers and broadband user's total quantity
Rete mirabile broadband user's ratio.This method can accurately obtain the corresponding rete mirabile broadband user ratio in target area, be conducive to basis
Rete mirabile broadband user's ratio sets objectives the corresponding broadband marketing strategy in region.
Based on any of the above-described embodiment, a kind of broadband marketing strategy formulating method based on big data is provided, according to broadband
Permeability and rete mirabile broadband user's ratio set objectives the corresponding broadband marketing strategy in region, specifically include: if broadband permeability
Greater than first threshold and rete mirabile broadband user's ratio is greater than second threshold, then formulates the corresponding broadband marketing strategy in target area
For the first default marketing strategy；If broadband permeability is greater than first threshold and rete mirabile broadband user's ratio is not more than second threshold,
The corresponding broadband marketing strategy in target area is then established as the second default marketing strategy；If the corresponding broadband infiltration in target area
Rate is not more than first threshold, then the corresponding broadband marketing strategy in target area is established as third and presets marketing strategy.
Specifically, after obtaining the corresponding broadband permeability in target area and rete mirabile broadband user's ratio, according to broadband
Permeability and rete mirabile broadband user's ratio set objectives the corresponding broadband marketing strategy in region.The specific implementation process is as follows:
If broadband permeability is greater than first threshold and rete mirabile broadband user's ratio is greater than second threshold, by target area pair
The broadband marketing strategy answered is established as the first default marketing strategy.Wherein, first threshold and second threshold are generally disposed as greatly
In 50% numerical value, specific value can be configured according to actual needs, be not specifically limited herein.It is understood that
If broadband permeability is greater than first threshold, it can determine that the number of users for installing broadband in target area is compared and broadband be not installed
Number of users is more, if while rete mirabile broadband user's ratio be greater than second threshold, can determine installation broadband user in pacify
The number of users that the number of users in dress rete mirabile broadband compares the own broadband of installation is more.By above-mentioned analysis it is known that target
Most user is mounted broadband in region, but wherein substantial portion of user installation is rete mirabile broadband.Have
In consideration of it, the corresponding broadband marketing strategy in target area is established as the first default marketing strategy, wherein the first default marketing plan
Marketing strategy can be slightly instigated rebellion within enemy camp for rete mirabile, rete mirabile instigates rebellion within enemy camp user's installation on the contrary that marketing strategy refers to instigating installation rete mirabile broadband
Own broadband.
If broadband permeability is greater than first threshold and rete mirabile broadband user's ratio is not more than second threshold, by target area
Corresponding broadband marketing strategy is established as the second default marketing strategy.Wherein, first threshold and second threshold are generally disposed as
Numerical value greater than 50%, specific value can be configured according to actual needs, be not specifically limited herein.It is understood that
It is that, if broadband permeability is greater than first threshold, can determine that the number of users for installing broadband in target area is compared and width is not installed
The number of users of band is more, if while rete mirabile broadband user's ratio be not more than second threshold, can determine installation broadband use
The number of users that the number of users that broadband is had in installation by oneself in family compares installation rete mirabile broadband is more.It can be obtained by above-mentioned analysis
Know, most user is mounted broadband in target area, and wherein substantial portion of user installation is own
Broadband.In view of this, the corresponding broadband marketing strategy in target area is established as the second default marketing strategy, wherein second is default
Marketing strategy can upgrade marketing strategy for broadband services, and broadband services upgrading marketing strategy refers to that own broadband is installed in excitation
User's broadband services for handling oneself upgrade, such as flow upgrading etc..
If the corresponding broadband permeability in target area is not more than first threshold, by the corresponding broadband marketing plan in target area
It is slightly established as third and presets marketing strategy.Wherein, first threshold is traditionally arranged to be the numerical value greater than 50%, and specific value can root
It is configured according to actual demand, is not specifically limited herein.It is understood that if broadband permeability is not more than first threshold,
Then can determine the number of users for not installing broadband in target area compare installation broadband number of users it is more, i.e., in target area
Most user installs broadband not yet.In view of this, it is pre- that the corresponding broadband marketing strategy in target area is established as third
If marketing strategy, it can be new user development marketing strategy that wherein third, which presets marketing strategy, and new user development marketing strategy refers to
Be that more user installations is encouraged to have broadband by oneself.
Broadband marketing strategy formulating method provided in an embodiment of the present invention based on big data, according to broadband permeability and different
Net broadband user's ratio sets objectives the corresponding broadband marketing strategy in region, enables to the corresponding broadband battalion in each target area
Pin strategy has stronger specific aim, is conducive to marketing personnel and is carried out pointedly according to the corresponding broadband marketing strategy in target area
Marketing activity, and then be conducive to improve the broadband marketing efficiency of operator and reduce broadband cost of marketing.
Based on any of the above-described embodiment, a kind of broadband marketing strategy formulating method based on big data is provided, according to broadband
Permeability and rete mirabile broadband user's ratio set objectives the corresponding broadband marketing strategy in region, later further include: by target area
The corresponding broadband marketing strategy in geographical location and target area push to marketing personnel.
Specifically, it is set objectives the corresponding broadband marketing strategy in region according to broadband permeability and rete mirabile broadband user's ratio
Later, the corresponding broadband marketing strategy in the geographical location of target area and target area is pushed into marketing personnel.Actually answering
It, can be by the geography of target area in the corresponding broadband marketing strategy in each target area and GIS-Geographic Information System (GIS) in
Position is associated setting, can clearly show that the corresponding geographical location in each target area by GIS-Geographic Information System as a result,
With broadband marketing strategy, is conducive to marketing personnel according to the corresponding broadband marketing strategy in target area and carries out pointedly marketing work
It is dynamic.
Broadband marketing strategy formulating method provided in an embodiment of the present invention based on big data, according to broadband permeability and different
Net broadband user's ratio sets objectives after the corresponding broadband marketing strategy in region, by the geographical location and target area of target area
The corresponding broadband marketing strategy in domain pushes to marketing personnel, is conducive to marketing personnel according to the corresponding broadband marketing plan in target area
Slightly carry out pointedly marketing activity.
Based on any of the above-described embodiment, a kind of broadband marketing strategy formulating method based on big data is provided, according to broadband
Permeability and rete mirabile broadband user's ratio set objectives the corresponding broadband marketing strategy in region, later further include: if target area
Corresponding broadband marketing strategy is the second default marketing strategy, then it is corresponding all own to obtain target area from preset data source
The corresponding customer portrait of broadband user and contact method；By the corresponding customer portrait of all own broadband users and connection
It is that mode pushes to marketing personnel.
Specifically, it is set objectives the corresponding broadband marketing strategy in region according to broadband permeability and rete mirabile broadband user's ratio
Later, if the corresponding broadband marketing strategy in target area is the second default marketing strategy, in the present embodiment, the second default marketing plan
Slightly refer to that broadband services upgrades marketing strategy, i.e., the broadband services that the user that own broadband is installed in excitation handles oneself carries out
Upgrading.On this basis, the corresponding all own corresponding clients of broadband user in target area are obtained from preset data source
Portrait and contact method, wherein preset data source can be money pipe data system, crm system (CRM system) and warp
Subsystem etc. stores the information of the own broadband user of operator in preset data source, uses including each own broadband
The corresponding customer portrait in family and contact method；Finally by the corresponding customer portrait of all own broadband users and contact method
Push to marketing personnel.
Based on the above technical solution, marketing personnel are according to each own corresponding customer portrait of broadband user
You can learn that the broadband services that each own broadband user handled, is conducive to marketing personnel and combines each own broadband user in the past
The broadband services handled in the past is that each own broadband user formulates the broadband services for meeting its demand, and eventually by it is each from
There is the corresponding contact method of broadband user to push to corresponding broadband services in the form of short message or phone each own
Broadband user.
Broadband marketing strategy formulating method provided in an embodiment of the present invention based on big data, if the corresponding width in target area
Band marketing strategy is the second default marketing strategy, then obtains the corresponding all own broadband users in target area from preset data source
Corresponding customer portrait and contact method；The corresponding customer portrait of all own broadband users and contact method are pushed away
It send to marketing personnel.This method is conducive to marketing personnel to combine each own corresponding customer portrait of broadband user to be each own
Broadband user formulates the broadband services for meeting its demand, and eventually by each own corresponding contact method of broadband user
Corresponding broadband services is pushed into each own broadband user in the form of short message or phone.
Fig. 2 is the structural schematic diagram that the broadband marketing strategy provided in an embodiment of the present invention based on big data formulates system,
As shown in Fig. 2, the system includes: that wide-band-message acquisition module 21, intermediate parameters computing module 22 and marketing strategy formulate module
23, wherein
Wide-band-message acquisition module 21 for obtaining the corresponding all WIFI hot spots in each default collection point in target area,
And obtain the corresponding SSID mark of each WIFI hot spot；
Specifically, sharp first before carrying out broadband marketing activity to the target area for any one target area
Multiple default collection points are chosen in the region of interest with wide-band-message acquisition module 21, and multiple default collection points of selection need energy
All wireless networks in enough coverage goal regions.After having chosen the corresponding multiple default collection points in target area, width is utilized
Information acquisition module 21 obtains the corresponding all WIFI heat in each default collection point in the position of each default collection point respectively
Point.It is understood that presetting collection point for any one, the position by presetting collection point at this carries out WIFI hot spot and sweeps
It retouches and can be obtained the default corresponding all WIFI hot spots in collection point.On this basis, it is obtained using wide-band-message acquisition module 21
Take the corresponding SSID mark of each WIFI hot spot.It should be noted that SSID mark is the title of WIFI hot spot, example
Such as, when opening mobile phone WIFI function, mobile phone is by automatic identification and connects available WIFI hot spot, if mobile phone finally connects certain
One WIFI hot spot then can correspond to display WIFI hot spot title, the WIFI hot spot name in one column of WIFI function in mobile phone set interface
Claim to be SSID mark.
Intermediate parameters computing module 22, for obtaining target area according to the corresponding SSID mark of all WIFI hot spots
Corresponding broadband user's total quantity obtains the corresponding broadband in target area based on the corresponding broadband user's total quantity in target area and seeps
Saturating rate and rete mirabile broadband user's ratio；
Specifically, based on the above technical solution, it is identified in all corresponding SSID of WIFI hot spot of acquisition
Afterwards, the total quantity identified using intermediate parameters computing module 22 by counting the corresponding SSID of all WIFI hot spots
Obtain the corresponding broadband user's total quantity in target area.It should be noted that during counting SSID mark total quantity, if
The corresponding SSID mark of every two WIFI hot spot does not repeat, then can directly pass through the sum of summation statistics SSID mark
Amount；Certain corresponding SSID duplicate identity of two WIFI hot spots if it exists then needs first to judge that two WIFI hot spots are to belong to
The same WIFI hot spot of multiple scanning still falls within identical two WIFI hot spots of title.If two WIFI hot spots are to belong to
The same WIFI hot spot of multiple scanning then needs first to carry out duplicate removal processing, then counts all WIFI hot spots after duplicate removal processing respectively
The total quantity of corresponding SSID mark, as the corresponding broadband user's total quantity in target area.
Further, after obtaining the corresponding broadband user's total quantity in target area, intermediate parameters computing module is utilized
22 obtain the corresponding broadband permeability in target area and rete mirabile broadband user based on the corresponding broadband user's total quantity in target area
Ratio.
Marketing strategy formulates module 23, for being set objectives region pair according to broadband permeability and rete mirabile broadband user's ratio
The broadband marketing strategy answered.
Specifically, after obtaining the corresponding broadband permeability in target area and rete mirabile broadband user's ratio, marketing is utilized
Policy development module 23 sets objectives the corresponding broadband marketing strategy in region according to broadband permeability and rete mirabile broadband user's ratio.
It should be noted that since broadband permeability refers to that the corresponding broadband user's total quantity in target area and target area enter use
The ratio of family total quantity, therefore then can determine by broadband permeability and the number of users in broadband is installed in the target area and is not pacified
Fill broadband number of users respectively shared by ratio.Simultaneously as rete mirabile broadband user's ratio refers to installing in target area
The number of users in rete mirabile broadband and the ratio of broadband user's total quantity, therefore target then can determine by rete mirabile broadband user ratio
The number of users of number of users and installation rete mirabile broadband that own broadband is installed in the corresponding broadband user in region respectively shared by
Ratio.Finally, corresponding broadband marketing strategy can be formulated for target area according to aforementioned proportion data.
Broadband marketing strategy provided in an embodiment of the present invention formulates system, specifically executes above-mentioned each broadband marketing strategy and formulates
Embodiment of the method process please specifically be detailed in the content of above-mentioned each broadband marketing strategy formulating method embodiment, and details are not described herein.
Broadband marketing strategy provided in an embodiment of the present invention based on big data formulates system, obtains each in target area
The default corresponding all WIFI hot spots in collection point, and obtain the corresponding SSID mark of each WIFI hot spot；According to all
The corresponding SSID mark of WIFI hot spot obtains the corresponding broadband user's total quantity in target area, corresponding based on target area
Broadband user's total quantity obtains the corresponding broadband permeability in target area and rete mirabile broadband user's ratio；According to broadband permeability and
Rete mirabile broadband user's ratio sets objectives the corresponding broadband marketing strategy in region.The system is hot by the WIFI for collecting target area
Point information, and data analysis is carried out to WIFI hot spot information and obtains the corresponding broadband permeability in target area and rete mirabile broadband user
Ratio, and then set objectives the corresponding broadband marketing strategy in region according to broadband permeability and rete mirabile broadband user's ratio, favorably
Pointedly marketing activity is carried out according to the corresponding broadband marketing strategy in target area in marketing personnel, and then is conducive to improve fortune
It seeks the broadband marketing efficiency of quotient and reduces broadband cost of marketing.
Fig. 3 is the entity structure schematic diagram of electronic equipment provided in an embodiment of the present invention.Reference Fig. 3, the electronic equipment,
It include: processor (processor) 31, memory (memory) 32 and bus 33；Wherein, the processor 31 and memory 32
Mutual communication is completed by the bus 33；The processor 31 is used to call the program instruction in the memory 32,
To execute method provided by above-mentioned each method embodiment, for example, it is corresponding to obtain each default collection point in target area
All WIFI hot spots, and obtain each WIFI hot spot corresponding SSID mark；It is respectively corresponded to according to all WIFI hot spots
SSID mark obtain the corresponding broadband user's total quantity in target area, obtained based on the corresponding broadband user's total quantity in target area
Obtain the corresponding broadband permeability in target area and rete mirabile broadband user's ratio；According to broadband permeability and rete mirabile broadband user's ratio
Set objectives the corresponding broadband marketing strategy in region.
In addition, the logical order in above-mentioned memory 32 can be realized and as only by way of SFU software functional unit
Vertical product when selling or using, can store in a computer readable storage medium.Based on this understanding, this hair
Substantially the part of the part that contributes to existing technology or the technical solution can in other words for the technical solution of bright embodiment
To be expressed in the form of software products, which is stored in a storage medium, including some instructions
With so that computer equipment (can be personal computer, server or the network equipment an etc.) execution present invention is each
The all or part of the steps of embodiment the method.And storage medium above-mentioned includes: USB flash disk, mobile hard disk, read-only memory
(ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic or disk
Etc. the various media that can store program code.
The embodiment of the present invention also provides a kind of non-transient computer readable storage medium, is stored thereon with computer program,
The computer program is implemented to carry out the various embodiments described above offer method when being executed by processor, for example, obtain target
The corresponding all WIFI hot spots in each default collection point in region, and obtain the corresponding SSID mark of each WIFI hot spot；
The corresponding broadband user's total quantity in target area is obtained according to the corresponding SSID mark of all WIFI hot spots, is based on target area
The corresponding broadband user's total quantity in domain obtains the corresponding broadband permeability in target area and rete mirabile broadband user's ratio；According to broadband
Permeability and rete mirabile broadband user's ratio set objectives the corresponding broadband marketing strategy in region.
The apparatus embodiments described above are merely exemplary, wherein described, unit can as illustrated by the separation member
It is physically separated with being or may not be, component shown as a unit may or may not be physics list
Member, it can it is in one place, or may be distributed over multiple network units.It can be selected according to the actual needs
In some or all of the modules achieve the purpose of the solution of this embodiment.Those of ordinary skill in the art are not paying creativeness
Labour in the case where, it can understand and implement.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can
It realizes by means of software and necessary general hardware platform, naturally it is also possible to pass through hardware.Based on this understanding, on
Stating technical solution, substantially the part that contributes to existing technology can be embodied in the form of software products in other words, should
Computer software product may be stored in a computer readable storage medium, such as ROM/RAM, magnetic disk, CD, including several fingers
It enables and using so that a computer equipment (can be personal computer, server or the network equipment etc.) executes each implementation
Method described in certain parts of example or embodiment.
Finally, it should be noted that the above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；Although
Present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that: it still may be used
To modify the technical solutions described in the foregoing embodiments or equivalent replacement of some of the technical features；
And these are modified or replaceed, technical solution of various embodiments of the present invention that it does not separate the essence of the corresponding technical solution spirit and
Range.
Claims (10)
1. a kind of broadband marketing strategy formulating method based on big data characterized by comprising
The corresponding all WIFI hot spots in each default collection point in target area are obtained, and obtains each WIFI hot spot and respectively corresponds to
SSID mark；
The corresponding broadband user's total quantity in target area is obtained according to the corresponding SSID mark of all WIFI hot spots, is based on mesh
It marks the corresponding broadband user's total quantity in region and obtains the corresponding broadband permeability in target area and rete mirabile broadband user's ratio；
It is set objectives the corresponding broadband marketing strategy in region according to broadband permeability and rete mirabile broadband user's ratio.
2. the method according to claim 1, wherein being obtained according to the corresponding SSID mark of all WIFI hot spots
The corresponding broadband user's total quantity in target area is obtained, is specifically included:
Duplicate removal processing is carried out to all WIFI hot spots according to all WIFI hot spots corresponding SSID mark；
The total quantity of WIFI hot spot after counting duplicate removal processing, as the corresponding broadband user's total quantity in target area.
3. the method according to claim 1, wherein being obtained based on the corresponding broadband user's total quantity in target area
The corresponding broadband permeability in target area, specifically includes:
Obtain that target area is corresponding enters number of users；
According to broadband user's total quantity broadband permeability corresponding with number of users acquisition target area is entered.
4. the method according to claim 1, wherein being obtained based on the corresponding broadband user's total quantity in target area
The corresponding rete mirabile broadband user ratio in target area, specifically includes:
The corresponding own number of broadband customers in target area is obtained from preset data source, according to broadband user's total quantity and own width
Band number of users determines the corresponding rete mirabile number of broadband customers in target area；
The corresponding rete mirabile broadband user ratio in target area is obtained according to rete mirabile number of broadband customers and broadband user's total quantity.
5. the method according to claim 1, wherein being formulated according to broadband permeability and rete mirabile broadband user's ratio
The corresponding broadband marketing strategy in target area, specifically includes:
If broadband permeability is greater than first threshold and rete mirabile broadband user's ratio is greater than second threshold, and target area is corresponding
Broadband marketing strategy is established as the first default marketing strategy；
If broadband permeability is greater than first threshold and rete mirabile broadband user's ratio is not more than second threshold, and target area is corresponding
Broadband marketing strategy be established as the second default marketing strategy；
If the corresponding broadband permeability in target area is not more than first threshold, by the corresponding broadband marketing strategy system in target area
It is set to third and presets marketing strategy.
6. the method according to claim 1, wherein being formulated according to broadband permeability and rete mirabile broadband user's ratio
The corresponding broadband marketing strategy in target area, later further include:
The corresponding broadband marketing strategy in the geographical location of target area and target area is pushed into marketing personnel.
7. according to the method described in claim 5, it is characterized in that, being formulated according to broadband permeability and rete mirabile broadband user's ratio
The corresponding broadband marketing strategy in target area, later further include:
If the corresponding broadband marketing strategy in target area is the second default marketing strategy, target area is obtained from preset data source
The corresponding customer portrait of corresponding all own broadband users and contact method；
The corresponding customer portrait of all own broadband users and contact method are pushed into marketing personnel.
8. a kind of broadband marketing strategy based on big data formulates system characterized by comprising
Wide-band-message acquisition module for obtaining the corresponding all WIFI hot spots in each default collection point in target area, and obtains
Take the corresponding SSID mark of each WIFI hot spot；
Intermediate parameters computing module, it is corresponding for obtaining target area according to the corresponding SSID mark of all WIFI hot spots
Broadband user's total quantity, based on the corresponding broadband user's total quantity in target area obtain the corresponding broadband permeability in target area and
Rete mirabile broadband user's ratio；
Marketing strategy formulates module, for being set objectives the corresponding width in region according to broadband permeability and rete mirabile broadband user's ratio
Band marketing strategy.
9. a kind of electronic equipment characterized by comprising
At least one processor；And
At least one processor being connect with the processor communication, in which:
The memory is stored with the program instruction that can be executed by the processor, and the processor calls described program to instruct energy
Enough methods executed as described in claim 1 to 7 is any.
10. a kind of non-transient computer readable storage medium, which is characterized in that the non-transient computer readable storage medium is deposited
Computer instruction is stored up, the computer instruction makes the computer execute the method as described in claim 1 to 7 is any.
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Application publication date: 20190618 |