CN109636450A - Advertisement pushing method and device, electronic equipment and storage medium - Google Patents
Advertisement pushing method and device, electronic equipment and storage medium Download PDFInfo
- Publication number
- CN109636450A CN109636450A CN201811451122.7A CN201811451122A CN109636450A CN 109636450 A CN109636450 A CN 109636450A CN 201811451122 A CN201811451122 A CN 201811451122A CN 109636450 A CN109636450 A CN 109636450A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- integral
- mobile terminal
- app
- user
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
Landscapes
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Engineering & Computer Science (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The embodiment of the invention discloses an advertisement pushing method, an advertisement pushing device, electronic equipment and a storage medium, relates to the technical field of internet advertisements, and is used for improving advertisement conversion rate. The advertisement pushing method comprises the following steps: receiving an advertisement request sent by a mobile terminal, wherein the advertisement request comprises a user ID; sending a point advertisement and a non-point advertisement to the mobile terminal according to the advertisement request so that the mobile terminal displays the point advertisement according to a preset flow ratio, wherein the point advertisement comprises a recommended APP and a point rewarded by downloading and installing the recommended APP; obtaining an operation log for downloading and installing the recommended APP by a mobile terminal user; and adding corresponding points for the user ID according to the operation log.
Description
Technical field
The present invention relates to internet advertisement technology field more particularly to a kind of advertisement sending method, device, electronic equipment and
Storage medium.
Background technique
Moving advertising is shown when accessing mobile application or mobile webpage by mobile device (mobile phone, tablet computer etc.)
Advertisement, advertisement form include: picture, text, commercial breaks, html5 (hypertext markup language the 5th edition), link, video, again
Power incudes advertisement etc..
Moving advertising is liked by advertiser deeply with its exclusive accurate, instant, interaction, but is launched index from advertisement
Data analysis, it is to influence advertiser to launch advertisement and advertising platform that ad conversion rates (Conversion Rate, CVR) are low
The principal element of income attracts user since advertisement exposure it is therefore necessary to improve ad conversion rates by some approach
It guides them until executing downloading, the APP (Application, application program) that installing advertisement platform is promoted, is mentioned to reach
High advertising platform is taken in and is achieved the purpose that advertiser and promotes product.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of advertisement sending method that can be improved ad conversion rates, device, electricity
Sub- equipment and storage medium.
In a first aspect, the embodiment of the present invention provides a kind of advertisement sending method, comprising:
The ad-request that mobile terminal is sent is received, the ad-request includes User ID；
According to the ad-request, send integral advertisement and non-integral advertisement to mobile terminal so that mobile terminal according to
Preset flow accounting shows the integral advertisement, wherein the integral advertisement includes that APP and downloading is recommended to install the recommendation APP
The integral of reward；
It obtains mobile terminal user and downloads the installation operation log for recommending APP；
According to the operation log, increase corresponding integral for the User ID.
With reference to first aspect, in a kind of embodiment of first aspect, the method, further includes:
According to mobile terminal user to the participation active degree of the integral advertisement, the flow for adjusting the integral advertisement is accounted for
Than.
With reference to first aspect, in the another embodiment of first aspect, it is described according to mobile terminal user to described
The participation active degree of advertisement is integrated, the flow accounting of the integral advertisement is adjusted, comprising:
The product in nearest preset period of time is adjusted if user's downloading is mounted with the recommendation APP according to the operation log
The flow accounting for dividing advertisement is zero.
With reference to first aspect, described according to the ad-request, Xiang Yidong in the another embodiment of first aspect
Terminal sends integral advertisement and non-integral advertisement, so that mobile terminal shows the integral advertisement according to preset flow accounting,
Described in integral advertisement include recommend APP and downloading installation it is described recommend APP reward integral, comprising:
The installation history behaviour for recommending APP is downloaded in the APP installation list and/or mobile terminal user for obtaining mobile terminal
Make log；
List is installed according to the APP of the mobile terminal and/or mobile terminal user downloads going through for the installation recommendation APP
History operation log determines the recommendation APP.
With reference to first aspect, in another embodiment of first aspect, using mobile terminal identifier conduct
The User ID；
It is described according to the ad-request, integral advertisement and non-integral advertisement are sent to mobile terminal, so that mobile terminal
The integral advertisement is shown according to preset flow accounting, wherein the integral advertisement includes recommending to push away described in APP and downloading installation
Recommend the integral of APP reward, comprising:
According to the User ID, the historical behavior habit of the mobile terminal user is obtained；
It is accustomed to according to the historical behavior, determines the recommendation APP.
With reference to first aspect, in another embodiment of first aspect, the integral advertisement is in the mobile terminal
It is presented with mission profile, the task includes drawing a lottery, registering in current APP, playing game or viewing video.
With reference to first aspect, in another embodiment of first aspect, the method, further includes:
It obtains the accumulated point exchanging commodity money request of user or exchanges ideal money request；
Ideal money request is requested or exchanged according to the accumulated point exchanging commodity money, distributes goods in kind for the User ID
Coin or ideal money.
Second aspect, the embodiment of the present invention provide a kind of advertisement pushing device, comprising:
Receiving module, for receiving the ad-request of mobile terminal transmission, the ad-request includes User ID；
Sending module, for sending integral advertisement and non-integral advertisement to mobile terminal according to the ad-request, so that
Mobile terminal shows the integral advertisement according to preset flow accounting, wherein the integral advertisement includes recommending APP and downloading peace
Fill the integral of the recommendation APP reward；
First obtains module, downloads the installation operation log for recommending APP for obtaining mobile terminal user；
Integration module, for increasing corresponding integral for the User ID according to the operation log.
In conjunction with second aspect, in a kind of embodiment of second aspect, described device, further includes:
Module is adjusted, for the participation active degree according to mobile terminal user to the integral advertisement, adjusts the product
Divide the flow accounting of advertisement.
In conjunction with second aspect, in the another embodiment of second aspect, the adjustment module, comprising:
Adjusting submodule, for according to the operation log, if user's downloading is mounted with the recommendation APP, adjustment to be nearest
The flow accounting of the integral advertisement is zero in preset period of time.
In conjunction with second aspect, in the another embodiment of second aspect, the sending module, comprising:
First acquisition submodule, the APP for obtaining mobile terminal installs list and/or mobile terminal user downloads installation
The historical operation log for recommending APP；
First determines submodule, for installing list and/or mobile terminal user's downloading according to the APP of the mobile terminal
The historical operation log for recommending APP is installed, determines the recommendation APP.
In conjunction with second aspect, in another embodiment of second aspect, using mobile terminal identifier conduct
The User ID；
The sending module, comprising:
Second acquisition submodule, for obtaining the historical behavior habit of the mobile terminal user according to the User ID；
Second determines submodule, for being accustomed to according to the historical behavior, determines the recommendation APP.
In conjunction with second aspect, in another embodiment of second aspect, the integral advertisement is in the mobile terminal
It is presented with mission profile, the task includes drawing a lottery, registering in current APP, playing game or viewing video.
In conjunction with second aspect, in another embodiment of second aspect, described device, further includes:
Second obtains module, and ideal money request is requested or exchanged to the accumulated point exchanging commodity money for obtaining user；
Distribution module is the use for ideal money request to be requested or exchanged according to the accumulated point exchanging commodity money
Family ID distributes commodity money or ideal money.
The third aspect, the embodiment of the present invention provide a kind of electronic equipment, and the electronic equipment includes: shell, processor, deposits
Reservoir, circuit board and power circuit, wherein circuit board is placed in the space interior that shell surrounds, processor and memory setting
On circuit boards；Power circuit, for each circuit or the device power supply for above-mentioned electronic equipment；Memory is for storing and can hold
Line program code；Processor is run and executable program code pair by reading the executable program code stored in memory
The program answered, for executing aforementioned any method.
Fourth aspect, the embodiment of the present invention also provide a kind of computer readable storage medium, the computer-readable storage
Media storage has one or more program, and one or more of programs can be executed by one or more processor, with
Realize aforementioned any method.
Advertisement sending method, device, electronic equipment and storage medium provided in an embodiment of the present invention receive mobile whole first
The ad-request sent is held, the ad-request includes User ID, then according to the ad-request, is sent to mobile terminal
Advertisement and non-integral advertisement are integrated, so that mobile terminal shows the integral advertisement according to preset flow accounting, wherein the product
Dividing advertisement includes recommending APP and the downloading installation integral for recommending APP to reward, and obtains mobile terminal user later and downloads installation
The operation log for recommending APP increases corresponding integral finally according to the operation log for the User ID.In this way, logical
It crosses to mobile terminal and sends integral advertisement and non-integral advertisement, mobile terminal is made to show that the integral is wide according to preset flow accounting
Accuse, can be avoided the integral excessively multipair user of advertisement the problem of interfering, also, due to integral advertisement include recommend APP and under
It carries the installation integral for recommending APP reward and is able to ascend user activity by way of to user's reward points, improve
Ad conversion rates reduce advertisement installation cost, promote product to reach to improve advertising platform income and reach advertiser
Purpose.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
Other attached drawings are obtained according to these attached drawings.
Fig. 1 is the flow diagram of advertisement sending method one embodiment of the invention；
Fig. 2 is that advertisement appearance form schematic diagram is integrated in embodiment of the method shown in Fig. 1；
Fig. 3 is the flow diagram of another embodiment of advertisement sending method of the invention；
Fig. 4 is the structural schematic diagram of advertisement pushing device one embodiment of the invention；
Fig. 5 is the structural schematic diagram of another embodiment of advertisement pushing device of the invention；
Fig. 6 is the structural schematic diagram of electronic equipment one embodiment of the invention.
Specific embodiment
The embodiment of the present invention is described in detail with reference to the accompanying drawing.
It will be appreciated that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.Base
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts it is all its
Its embodiment, shall fall within the protection scope of the present invention.
On the one hand, the embodiment of the present invention provides a kind of advertisement sending method, is applied to server side, as shown in Figure 1, this reality
The method for applying example may include:
Step 101: receiving the ad-request that mobile terminal is sent, the ad-request includes User ID；
It is wide to obtain this since advertisement position can be previously provided on APP when mobile terminal user opens APP in this step
The ad content of position is accused to show user, mobile terminal APP can send ad-request to server, which includes
((identification, identity number), which can adopt and generate in various manners User ID, such as be existed with user
Register account number on APP is as User ID etc..
Step 102: according to the ad-request, integral advertisement and non-integral advertisement are sent to mobile terminal, so that mobile
Terminal shows the integral advertisement according to preset flow accounting, wherein the integral advertisement includes recommending APP and downloading installation institute
State the integral for recommending APP reward；
In this step, after server receives the ad-request of mobile terminal transmission, according to the ad-request, to mobile terminal
Integral advertisement and non-integral advertisement are sent simultaneously, wherein integral advertisement includes that APP and downloading is recommended to install the recommendation APP reward
Integral, in this way by have reward points information, Lai Tigao user download installation it is described recommend APP enthusiasm, rather than integrate
Advertisement is identical as existing conventional advertising content, without reward points information.
In view of reaction of the different mobile terminal user to integral advertisement with non-integral advertisement is different, some users are ready to receive
To integral advertisement and downloading installation recommendation APP is participated in obtain integral, some users are then only ready to receive conventional non-integral advertisement,
Therefore to avoid integral advertisement from bringing excessive interference to user, shows mobile terminal according to preset flow accounting and integrate
Advertisement, specifically, preset flow accounting for example can be 20%, i.e., 20 sub-distribution are wide to integral in every 100 flows displaying
It accuses, remaining distributes to non-integral advertisement.Certainly, other numerical value can also be set as needed into preset flow accounting, such as 10%,
50%, etc..
As a kind of optional embodiment, the method can also include:
According to mobile terminal user to the participation active degree of the integral advertisement, the flow for adjusting the integral advertisement is accounted for
Than.
If illustrating that user is ready to receive integral it was found that mobile terminal user is higher to the participation active degree of integral advertisement
The flow accounting of integral advertisement can be improved in advertisement at this time；If it was found that mobile terminal user enlivens journey to the participation of integral advertisement
It spends lower, then illustrates that user is not very willing to receive integral advertisement, the flow accounting of integral advertisement can be reduced at this time.
Specifically, the mapping table for participating in active degree and flow accounting can be preset, journey is enlivened according to current participation
The numerical value of degree obtains corresponding flow accounting by tabling look-up, and informs mobile terminal by this progress the new flow accounting
Execute, wherein the calculation method for participating in active degree numerical value can be with are as follows: nearest preset quantity (such as ten times, it is hundred inferior, should not set
Set it is excessive, in order to it is timely and effective reflection the recent degree of participation of user) flow show in, integrate the actual click number of advertisement
Divided by the amount of showing of integral advertisement.
Optionally, integral advertisement mobile terminal both can in the form of conventional ads it is (banner, table plague advertisement, full frame wide
Announcement, information flow advertisement etc.) it presents, it can be presented with mission profile, specifically, special can be set in mobile terminal APP
The business page (as shown in Figure 2 earns the gold coin page), integral advertisement is shown in the task page, and (i.e. installation trill in Fig. 2 is appointed
Business) and such as current APP of other tasks in draw a lottery, register, play game or watch video, these other tasks can also arrange to
User rewards certain integral, and user activity can be improved by task state (especially daily task) in this way, mention indirectly
High ad conversion rates.
Step 103: obtaining mobile terminal user and download the installation operation log for recommending APP；
In this step, mobile terminal APP will record user and download the installation operation log for recommending APP, then can be with
Be sent to server according to the request of server, or according to preset rules periodically/be periodically sent to server.
Step 104: according to the operation log, increasing corresponding integral for the User ID.
In this step, server is according to the operation log, if discovery user's downloading is mounted with the recommendation APP, for
The User ID increases corresponding integral, to be rewarded.
It is described that journey is enlivened according to participation of the mobile terminal user to the integral advertisement as a kind of optional embodiment
Degree adjusts the flow accounting of the integral advertisement, may include:
According to the operation log, if user's downloading is mounted with the recommendation APP, adjust described in nearest preset period of time
The flow accounting for integrating advertisement is zero.
Because some users may deliberately brush list to obtain integral, if user's downloading in this way is mounted with the recommendation
APP effectively counter can be practised fraud by way of no longer providing integral advertisement in nearest preset period of time, prevent user from brushing single, and
And in view of normal users are to APP use habit and period, nearest preset period of time is preferably as unit of hour or day, such as 12 small
When, 24 hours, 2 days or 3 days etc., neither influence the use of normal users in this way, also can effectively prevent user brush it is single.It is default recently
After period, the flow accounting for integrating advertisement can be restored into previous level.
It is described according to the ad-request as an alternative embodiment, to mobile terminal send integral advertisement and
Non- integral advertisement, so that mobile terminal shows the integral advertisement according to preset flow accounting, wherein the integral advertisement includes
Recommend APP and the downloading installation integral (step 102) for recommending APP reward, may include:
Step 1021: the APP installation list and/or mobile terminal user for obtaining mobile terminal download and install the recommendation
The historical operation log of APP；
Step 1022: list being installed according to the APP of the mobile terminal and/or mobile terminal user downloads and pushes away described in installation
The historical operation log for recommending APP determines the recommendation APP.
In this way, being downloaded by the APP installation list of mobile terminal and/or mobile terminal user, installation is described to recommend APP's
Historical operation log, can deduce which class APP is that user is interested or uninterested, such as user APP installs list
Middle movement class APP is more, then illustrates that user is interested in movement class APP；It is for example found again according to historical operation log to user
10 music class APP are recommended, user does not click once, then illustrates that user loses interest in music class APP.Therefore it is based on
This, determines that the recommendation APP can be improved user and download the success rate that APP is recommended in installation, improves advertisement pushing effect.
As another optional embodiment, the User ID is used as using mobile terminal identifier number；
Also, it is described according to the ad-request, integral advertisement and non-integral advertisement are sent to mobile terminal, so that mobile
Terminal shows the integral advertisement according to preset flow accounting, wherein the integral advertisement includes recommending APP and downloading installation institute
Integral (the step 102) for recommending APP reward is stated, may include:
Step 1021 ': according to the User ID, obtain the historical behavior habit of the mobile terminal user；
Step 1022 ': it is accustomed to according to the historical behavior, determines the recommendation APP.
Since mobile terminal identifier number has uniqueness, it is advantageous in that in this, as User ID, it can be by means of
The mobile terminal identifier number, from other companies obtain the mobile terminal user historical behavior habit (such as news read
Habit, purchasing habits, reading habit etc.), it is then based on the historical behavior habit of user, preferably determines that user is interested
APP is simultaneously recommended.
Advertisement sending method provided in an embodiment of the present invention is applied to server side, and reception mobile terminal first is sent
Ad-request, the ad-request include User ID, then according to the ad-request, send integral advertisement to mobile terminal
With non-integral advertisement so that mobile terminal shows the integral advertisement according to preset flow accounting, wherein the integral advertisement packet
It includes and recommends APP and downloading that the integral for recommending APP reward is installed, obtain mobile terminal user later and download the installation recommendation
The operation log of APP increases corresponding integral finally according to the operation log for the User ID.In this way, by movement
Terminal sends integral advertisement and non-integral advertisement, and mobile terminal is made to show the integral advertisement according to preset flow accounting, can
Avoid the problem that the integral excessively multipair user of advertisement interferes, also, since integral advertisement includes recommending APP and downloading installation institute
The integral for recommending APP reward is stated, by way of to user's reward points, user activity is able to ascend, improves advertising conversion
Rate reduces advertisement installation cost, to achieve the purpose that improve advertising platform income and reach advertiser to promote product.
Fig. 3 is the flow diagram of another embodiment of advertisement sending method of the invention, as shown in figure 3, the present embodiment
Method may include:
Step 201: receiving the ad-request that mobile terminal is sent, the ad-request includes User ID；
Step 202: according to the ad-request, integral advertisement and non-integral advertisement are sent to mobile terminal, so that mobile
Terminal shows the integral advertisement according to preset flow accounting, wherein the integral advertisement includes recommending APP and downloading installation institute
State the integral for recommending APP reward；
Step 203: obtaining mobile terminal user and download the installation operation log for recommending APP；
Step 204: according to the operation log, increasing corresponding integral for the User ID；
Step 205: obtaining the accumulated point exchanging commodity money request of user or exchange ideal money request；
Step 206: requesting or exchange ideal money request, according to the accumulated point exchanging commodity money for the User ID point
Send out commodity money or ideal money.
Wherein, step 201-204 is identical as above-mentioned steps 101-104, and details are not described herein again.In step 206, for user point
After sending out commodity money or ideal money, correspondingly, the integral of user need to be become to subtract the numerical value after having exchanged integral.
In the present embodiment, by allowing user that can be commodity money or ideal money by accumulated point exchanging, so that integral can be sent out
Bigger value and effect are waved, so as to excite user to download the enthusiasm that APP is recommended in installation, further increases advertising conversion
Rate realizes each side's win-win.
On the other hand, the embodiment of the present invention provides a kind of advertisement pushing device (i.e. server), as shown in figure 4, the advertisement
Driving means may include:
Receiving module 11, for receiving the ad-request of mobile terminal transmission, the ad-request includes User ID；
Sending module 12, for sending integral advertisement and non-integral advertisement to mobile terminal according to the ad-request, with
Mobile terminal is set to show the integral advertisement according to preset flow accounting, wherein the integral advertisement includes recommending APP and downloading
The integral of the recommendation APP reward is installed；
First obtains module 13, downloads the installation operation log for recommending APP for obtaining mobile terminal user；
Integration module 14, for increasing corresponding integral for the User ID according to the operation log.
The device of the present embodiment can be used for executing the technical solution of embodiment of the method shown in Fig. 1, realization principle and skill
Art effect is similar, and details are not described herein again.
Preferably, the advertisement pushing device may also include that
Module is adjusted, for the participation active degree according to mobile terminal user to the integral advertisement, adjusts the product
Divide the flow accounting of advertisement.
Preferably, the adjustment module may include:
Adjusting submodule, for according to the operation log, if user's downloading is mounted with the recommendation APP, adjustment to be nearest
The flow accounting of the integral advertisement is zero in preset period of time.
Preferably, the sending module 12 may include:
First acquisition submodule, the APP for obtaining mobile terminal installs list and/or mobile terminal user downloads installation
The historical operation log for recommending APP；
First determines submodule, for installing list and/or mobile terminal user's downloading according to the APP of the mobile terminal
The historical operation log for recommending APP is installed, determines the recommendation APP.
Preferably, the User ID is used as using mobile terminal identifier number；
The sending module 12 may include:
Second acquisition submodule, for obtaining the historical behavior habit of the mobile terminal user according to the User ID；
Second determines submodule, for being accustomed to according to the historical behavior, determines the recommendation APP.
Preferably, the integral advertisement is presented in the mobile terminal with mission profile, and the task includes in current APP
It draws a lottery, register, playing game or viewing video.
Fig. 5 is the structural schematic diagram of another embodiment of advertisement pushing device of the invention, as shown in figure 5, the advertisement pushing
Device may include:
Receiving module 11, for receiving the ad-request of mobile terminal transmission, the ad-request includes User ID；
Sending module 12, for sending integral advertisement and non-integral advertisement to mobile terminal according to the ad-request, with
Mobile terminal is set to show the integral advertisement according to preset flow accounting, wherein the integral advertisement includes recommending APP and downloading
The integral of the recommendation APP reward is installed；
First obtains module 13, downloads the installation operation log for recommending APP for obtaining mobile terminal user；
Integration module 14, for increasing corresponding integral for the User ID according to the operation log；
Second obtains module 15, and ideal money request is requested or exchanged to the accumulated point exchanging commodity money for obtaining user；
Distribution module 16 is described for ideal money request to be requested or exchanged according to the accumulated point exchanging commodity money
User ID distributes commodity money or ideal money.
The device of the present embodiment can be used for executing the technical solution of embodiment of the method shown in Fig. 3, realization principle and skill
Art effect is similar, and details are not described herein again.
The embodiment of the present invention also provides a kind of electronic equipment, and Fig. 6 is the structure of electronic equipment one embodiment of the invention
The process of Fig. 1-3 illustrated embodiment of the present invention may be implemented in schematic diagram, as shown in fig. 6, above-mentioned electronic equipment may include: shell
Body 41, processor 42, memory 43, circuit board 44 and power circuit 45, wherein circuit board 44 is placed in the sky that shell 41 surrounds
Between it is internal, processor 42 and memory 43 are arranged on circuit board 44；Power circuit 45, for for each of above-mentioned electronic equipment
Circuit or device power supply；Memory 43 is for storing executable program code；Processor 42 is stored by reading in memory 43
Executable program code run program corresponding with executable program code, for executing aforementioned either method embodiment institute
The method stated.
Processor 42 to the specific implementation procedures of above-mentioned steps and processor 42 by operation executable program code come
The step of further executing may refer to the description of Fig. 1-3 illustrated embodiment of the present invention, and details are not described herein.
The electronic equipment exists in a variety of forms, including but not limited to:
(1) mobile communication equipment: the characteristics of this kind of equipment is that have mobile communication function, and to provide speech, data
Communication is main target.This Terminal Type includes: smart phone (such as iPhone), multimedia handset, functional mobile phone and low
Hold mobile phone etc..
(2) super mobile personal computer equipment: this kind of equipment belongs to the scope of personal computer, there is calculating and processing function
Can, generally also have mobile Internet access characteristic.This Terminal Type includes: PDA, MID and UMPC equipment etc., such as iPad.
(3) portable entertainment device: this kind of equipment can show and play multimedia content.Such equipment include: audio,
Video player (such as iPod), handheld device, e-book and intelligent toy and portable car-mounted navigation equipment.
(4) server: providing the equipment of the service of calculating, and the composition of server includes that processor, hard disk, memory, system are total
Line etc., server is similar with general computer architecture, but due to needing to provide highly reliable service, in processing energy
Power, stability, reliability, safety, scalability, manageability etc. are more demanding.
(5) other electronic equipments with data interaction function.
The embodiment of the present invention also provides a kind of computer readable storage medium, storage in the computer readable storage medium
There is computer program, the computer program realizes that method described in any of the above-described embodiment of the method walks when being executed by processor
Suddenly.
The embodiment of the present invention also provides a kind of application program, the application program be performed with realize the present invention either one
The method that method embodiment provides.
It should be noted that, in this document, relational terms such as first and second and the like are used merely to a reality
Body or operation are distinguished with another entity or operation, are deposited without necessarily requiring or implying between these entities or operation
In any actual relationship or order or sequence.Moreover, the terms "include", "comprise" or its any other variant are intended to
Non-exclusive inclusion, so that the process, method, article or equipment including a series of elements is not only wanted including those
Element, but also including other elements that are not explicitly listed, or further include for this process, method, article or equipment
Intrinsic element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that
There is also other identical elements in process, method, article or equipment including the element.
Each embodiment in this specification is all made of relevant mode and describes, same and similar portion between each embodiment
Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for device reality
For applying example, since it is substantially similar to the method embodiment, so being described relatively simple, related place is referring to embodiment of the method
Part explanation.For convenience of description, description apparatus above is to be divided into various units/modules with function to describe respectively.
Certainly, each unit/module function can be realized in the same or multiple software and or hardware in carrying out the present invention.
Those of ordinary skill in the art will appreciate that realizing all or part of the process in above-described embodiment method, being can be with
Relevant hardware is instructed to complete by computer program, the program can be stored in a computer-readable storage medium
In, the program is when being executed, it may include such as the process of the embodiment of above-mentioned each method.Wherein, the storage medium can be magnetic
Dish, CD, read-only memory (Read-Only Memory, ROM) or random access memory (RandomAccess
Memory, RAM) etc..
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
In the technical scope disclosed by the present invention, any changes or substitutions that can be easily thought of by those familiar with the art, all answers
It is included within the scope of the present invention.Therefore, protection scope of the present invention should be subject to the protection scope in claims.
Claims (10)
1. a kind of advertisement sending method characterized by comprising
The ad-request that mobile terminal is sent is received, the ad-request includes User ID；
According to the ad-request, integral advertisement and non-integral advertisement are sent to mobile terminal, so that mobile terminal is according to default
Flow accounting shows the integral advertisement, wherein the integral advertisement includes that APP and downloading is recommended to install the recommendation APP reward
Integral；
It obtains mobile terminal user and downloads the installation operation log for recommending APP；
According to the operation log, increase corresponding integral for the User ID.
2. advertisement sending method according to claim 1, which is characterized in that the method, further includes:
According to mobile terminal user to the participation active degree of the integral advertisement, the flow accounting of the integral advertisement is adjusted.
3. advertisement sending method according to claim 2, which is characterized in that it is described according to mobile terminal user to the product
Divide the participation active degree of advertisement, adjust the flow accounting of the integral advertisement, comprising:
According to the operation log, if user's downloading is mounted with the recommendation APP, it is wide to adjust the integral in nearest preset period of time
The flow accounting of announcement is zero.
4. advertisement sending method according to claim 1, which is characterized in that described according to the ad-request, Xiang Yidong
Terminal sends integral advertisement and non-integral advertisement, so that mobile terminal shows the integral advertisement according to preset flow accounting,
Described in integral advertisement include recommend APP and downloading installation it is described recommend APP reward integral, comprising:
The installation historical operation day for recommending APP is downloaded in the APP installation list and/or mobile terminal user for obtaining mobile terminal
Will；
List is installed according to the APP of the mobile terminal and/or mobile terminal user downloads the installation history behaviour for recommending APP
Make log, determines the recommendation APP.
5. advertisement sending method according to claim 1, which is characterized in that be used as institute using mobile terminal identifier number
State User ID；
It is described that integral advertisement and non-integral advertisement are sent to mobile terminal according to the ad-request so that mobile terminal according to
Preset flow accounting shows the integral advertisement, wherein the integral advertisement includes that APP and downloading is recommended to install the recommendation APP
The integral of reward, comprising:
According to the User ID, the historical behavior habit of the mobile terminal user is obtained；
It is accustomed to according to the historical behavior, determines the recommendation APP.
6. any advertisement sending method in -5 according to claim 1, which is characterized in that the integral advertisement is in the shifting
Dynamic terminal is presented with mission profile, and the task includes drawing a lottery, registering in current APP, playing game or viewing video.
7. advertisement sending method according to claim 6, which is characterized in that the method, further includes:
It obtains the accumulated point exchanging commodity money request of user or exchanges ideal money request；
According to the accumulated point exchanging commodity money request or exchange ideal money request, for the User ID distribute commodity money or
Ideal money.
8. a kind of advertisement pushing device characterized by comprising
Receiving module, for receiving the ad-request of mobile terminal transmission, the ad-request includes User ID；
Sending module, for sending integral advertisement and non-integral advertisement to mobile terminal according to the ad-request, so that mobile
Terminal shows the integral advertisement according to preset flow accounting, wherein the integral advertisement includes recommending APP and downloading installation institute
State the integral for recommending APP reward；
First obtains module, downloads the installation operation log for recommending APP for obtaining mobile terminal user；
Integration module, for increasing corresponding integral for the User ID according to the operation log.
9. a kind of electronic equipment, which is characterized in that the electronic equipment includes: shell, processor, memory, circuit board and electricity
Source circuit, wherein circuit board is placed in the space interior that shell surrounds, and processor and memory setting are on circuit boards；Power supply
Circuit, for each circuit or the device power supply for above-mentioned electronic equipment；Memory is for storing executable program code；Processing
Device runs program corresponding with executable program code by reading the executable program code stored in memory, for holding
Any method of row the claims 1-7.
10. a kind of computer readable storage medium, which is characterized in that the computer-readable recording medium storage have one or
Multiple programs, one or more of programs can be executed by one or more processor, to realize the claims 1-7
Any method.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811451122.7A CN109636450B (en) | 2018-11-29 | 2018-11-29 | Advertisement pushing method and device, electronic equipment and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811451122.7A CN109636450B (en) | 2018-11-29 | 2018-11-29 | Advertisement pushing method and device, electronic equipment and storage medium |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN109636450A true CN109636450A (en) | 2019-04-16 |
| CN109636450B CN109636450B (en) | 2023-01-13 |
Family
ID=66070485
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811451122.7A Active CN109636450B (en) | 2018-11-29 | 2018-11-29 | Advertisement pushing method and device, electronic equipment and storage medium |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109636450B (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110706033A (en) * | 2019-09-30 | 2020-01-17 | 湖南快乐阳光互动娱乐传媒有限公司 | Method, system and medium for analyzing internet advertisement abnormal equipment |
Citations (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1387151A (en) * | 2001-05-21 | 2002-12-25 | 索尼计算机娱乐公司 | Transaction processing system |
| CN102693494A (en) * | 2011-03-22 | 2012-09-26 | 郭埈奎 | Points accumulating method for user of intelligent machine |
| CN102760268A (en) * | 2011-04-26 | 2012-10-31 | 段卫东 | Method and device for network advertising in network application system comprising user scoring system |
| CN103870981A (en) * | 2014-03-25 | 2014-06-18 | 无锡城际在线信息技术有限公司 | Returned cash control method based on credits obtained by user |
| US20150019307A1 (en) * | 2013-05-14 | 2015-01-15 | Aquto Corporation | Mobile advertising |
| KR20150039645A (en) * | 2013-10-02 | 2015-04-13 | 에스케이플래닛 주식회사 | System for transmitting reward advertisement, method for transmitting reward advertisement and apparatus for the same |
| CN105069655A (en) * | 2015-08-14 | 2015-11-18 | 重庆秒银科技有限公司 | Mobile Internet commodity online transaction system based on bidirectional incentives |
| CN105096168A (en) * | 2015-08-31 | 2015-11-25 | 苏州天平先进数字科技有限公司 | Screen locking method based on advertisement pushing |
| CN105117440A (en) * | 2015-08-11 | 2015-12-02 | 北京奇虎科技有限公司 | Method and apparatus for determining to-be-recommended application (APP) |
| CN105938604A (en) * | 2015-05-16 | 2016-09-14 | 王健 | Method and system of attaching advertising red envelopes in social networking service |
| CN106469398A (en) * | 2016-09-30 | 2017-03-01 | 华南理工大学 | Method is recommended in a kind of separate type mixing moving advertising |
| CN106991582A (en) * | 2017-03-31 | 2017-07-28 | 北京金山安全软件有限公司 | Information popularization method and device and server |
-
2018
- 2018-11-29 CN CN201811451122.7A patent/CN109636450B/en active Active
Patent Citations (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1387151A (en) * | 2001-05-21 | 2002-12-25 | 索尼计算机娱乐公司 | Transaction processing system |
| CN102693494A (en) * | 2011-03-22 | 2012-09-26 | 郭埈奎 | Points accumulating method for user of intelligent machine |
| CN102760268A (en) * | 2011-04-26 | 2012-10-31 | 段卫东 | Method and device for network advertising in network application system comprising user scoring system |
| US20150019307A1 (en) * | 2013-05-14 | 2015-01-15 | Aquto Corporation | Mobile advertising |
| KR20150039645A (en) * | 2013-10-02 | 2015-04-13 | 에스케이플래닛 주식회사 | System for transmitting reward advertisement, method for transmitting reward advertisement and apparatus for the same |
| CN103870981A (en) * | 2014-03-25 | 2014-06-18 | 无锡城际在线信息技术有限公司 | Returned cash control method based on credits obtained by user |
| CN105938604A (en) * | 2015-05-16 | 2016-09-14 | 王健 | Method and system of attaching advertising red envelopes in social networking service |
| CN105117440A (en) * | 2015-08-11 | 2015-12-02 | 北京奇虎科技有限公司 | Method and apparatus for determining to-be-recommended application (APP) |
| CN105069655A (en) * | 2015-08-14 | 2015-11-18 | 重庆秒银科技有限公司 | Mobile Internet commodity online transaction system based on bidirectional incentives |
| CN105096168A (en) * | 2015-08-31 | 2015-11-25 | 苏州天平先进数字科技有限公司 | Screen locking method based on advertisement pushing |
| CN106469398A (en) * | 2016-09-30 | 2017-03-01 | 华南理工大学 | Method is recommended in a kind of separate type mixing moving advertising |
| CN106991582A (en) * | 2017-03-31 | 2017-07-28 | 北京金山安全软件有限公司 | Information popularization method and device and server |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110706033A (en) * | 2019-09-30 | 2020-01-17 | 湖南快乐阳光互动娱乐传媒有限公司 | Method, system and medium for analyzing internet advertisement abnormal equipment |
| CN110706033B (en) * | 2019-09-30 | 2023-05-26 | 湖南快乐阳光互动娱乐传媒有限公司 | Method, system and medium for analyzing internet advertisement abnormal equipment |
Also Published As
| Publication number | Publication date |
|---|---|
| CN109636450B (en) | 2023-01-13 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| JP5954730B2 (en) | Computer-implemented method, system, and program for implementing challenge-response test | |
| AU2007355525B2 (en) | System and method of mobile device advertising | |
| US7886047B1 (en) | Audience measurement of wireless web subscribers | |
| US20060149630A1 (en) | Opt-in delivery of advertisements on mobile devices | |
| US20100223641A1 (en) | System and method for predicting the optimum delivery of multimedia content based on human behavior patterns | |
| US20080300967A1 (en) | Interactive Marketing, Product/Market Research, Contact Access and Usage Tracking for Wireless | |
| US20100250368A1 (en) | System and method of mobile device advertising | |
| US20040186774A1 (en) | Method and system for earning, storing, and using credits in exchange for satisfying predetermined conditions on a website | |
| US20100088156A1 (en) | System and method for surveying mobile device users | |
| AU2006336251A1 (en) | System and method for advertising in a communication system | |
| CN107004211A (en) | The system and method for providing advertising service to the device of the adaptation Consumer's Experience with customization based on adaptive algorithm | |
| WO2002023444A1 (en) | System for conducting user-specific promotional campaigns using multiple communications device platforms | |
| US20040153363A1 (en) | Interactive display advertising providing game play through instant messaging technology | |
| US20130007041A1 (en) | Method and apparatus for determining targeted content to deliver in a collaborative social mobile platform | |
| US20100223637A1 (en) | System and method for optimizing the pricing of multimedia content delivery | |
| JP2012141782A (en) | Knowledge search system and reward application method | |
| EP2465084A2 (en) | Viral advertisements | |
| US20100223638A1 (en) | System and method for optimizing the scheduling of multimedia content | |
| CN101667281A (en) | Method for customizing and sending advertisement and advertisement platform system | |
| JP2008282136A (en) | Social networking service providing device, providing method and providing program | |
| CN109636450A (en) | Advertisement pushing method and device, electronic equipment and storage medium | |
| US20090204488A1 (en) | Delivering entertainment-enhanced content-related advertisement over multimedia networks | |
| KR20010067024A (en) | Method of using internet contents by generating and accumulating points | |
| KR20090001791A (en) | Advertising system and service method using mobile phone display window based on wireless data communication network | |
| TR202017849A2 (en) | AN AWARD SYSTEM |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |