CN109034907A - Ad data put-on method and device, electronic equipment, storage medium - Google Patents
Ad data put-on method and device, electronic equipment, storage medium Download PDFInfo
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- CN109034907A CN109034907A CN201810885191.2A CN201810885191A CN109034907A CN 109034907 A CN109034907 A CN 109034907A CN 201810885191 A CN201810885191 A CN 201810885191A CN 109034907 A CN109034907 A CN 109034907A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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Abstract
The disclosure is directed to a kind of ad data put-on method and device, electronic equipment, storage mediums, are related to Internet technical field, this method comprises: receiving the user information sent by ad plug-in and page info；User's portrait is obtained by the user information, and is drawn a portrait by the user and generates the ad data for being directed to the page info；The ad data is sent to ad plug-in, so that the ad plug-in shows advertisement to carry out advertisement dispensing according to the ad data.The disclosure can be improved advertisement and launch precision and flexibility.
Description
Technical field
This disclosure relates to which Internet technical field, throws in particular to a kind of ad data put-on method, ad data
Put device, electronic equipment and computer readable storage medium.
Background technique
With the development of internet technology, advertiser can select to show advertisement in third party's small routine, to carry out advertisement
Recommend.
In the related technology, in third party's small routine for each user show advertisement be it is identical, cannot accomplish
The accurate recommendation for being directed to each user is realized, so that advertisement delivery effect is poor in thousand people, thousand face；In addition to this, little Cheng
The ad plug-in accessed in sequence can only upload fixed ad elements, cannot flexibly show advertisement.
It should be noted that information is only used for reinforcing the reason to the background of the disclosure disclosed in above-mentioned background technology part
Solution, therefore may include the information not constituted to the prior art known to persons of ordinary skill in the art.
Summary of the invention
The disclosure is designed to provide a kind of ad data put-on method and device, electronic equipment, storage medium, in turn
Asking for advertisement dispensing cannot be precisely carried out caused by overcoming the limitation and defect due to the relevant technologies at least to a certain extent
Topic.
Other characteristics and advantages of the disclosure will be apparent from by the following detailed description, or partially by the disclosure
Practice and acquistion.
According to one aspect of the disclosure, a kind of ad data put-on method is provided, comprising: reception is sent by ad plug-in
User information and page info；User's portrait is obtained by the user information, and is drawn a portrait by the user and generates needle
To the ad data of the page info；The ad data is sent to ad plug-in, so that the ad plug-in is according to institute
Stating ad data shows advertisement to carry out advertisement dispensing.
In a kind of exemplary embodiment of the disclosure, the ad plug-in includes the ad plug-in of third-party application, is connect
It receives the user information sent by ad plug-in and page info includes: to receive to be passed through by the ad plug-in of the third-party application
The user information and the page info that third-party application interface is sent.
In a kind of exemplary embodiment of the disclosure, by the user information obtain user portrait include: will be described
User information is matched with multiple reference informations in database, to judge the user information and the multiple reference information
One of them whether successful match；If successful match, institute is generated according to the reference information of the user information successful match
State the corresponding user's portrait of user information.
In a kind of exemplary embodiment of the disclosure, is drawn a portrait and generated for the wide of the page info by the user
Accusing data includes: to draw a portrait to obtain the multiple candidate locations data for being directed to the page info by the user；It is pushed away using information
It recommends algorithm and determines the ad data for being directed to the page info from the multiple candidate locations data.
In a kind of exemplary embodiment of the disclosure, the user information includes location information, is drawn by the user
As obtain for the page info multiple candidate locations data include: drawn a portrait by the user and the position letter
Breath obtains the multiple candidate locations data for being directed to the page info.
In a kind of exemplary embodiment of the disclosure, the ad data includes at least one ad data, using letter
It ceases proposed algorithm and determines for ad data described in the page info to include: to calculate institute from the multiple candidate locations data
State the weighted value of multiple candidate locations data；According to the sequence of the weighted value from big to small, from the multiple candidate locations number
According to middle determination at least one ad data described in the page info.
In a kind of exemplary embodiment of the disclosure, the method also includes: it, will if not obtaining user's portrait
Default advertisement data are as the ad data for being directed to the page info.
According to one aspect of the disclosure, a kind of ad data put-on method is provided, comprising: reception is sent out by third-party application
The user information and page info sent；The user information and the page info are sent to server, so that described
Server generates the ad data for being directed to the page info according to the user information；Receive the ad data, and according to
The ad data shows advertisement to carry out advertisement dispensing.
It include ad material information in the ad data, according to described in a kind of exemplary embodiment of the disclosure
Ad data show advertisement include: advertisement formwork is automatically selected according to the ad material information in the ad data, and
The advertisement is shown based on the advertisement formwork.
It include clicking that link and advertisement is reported to jump in a kind of exemplary embodiment of the disclosure, in the ad data
Turn link, the method also includes: when detecting the trigger event for acting on the advertisement, link is reported by the click
The trigger event is reported into server to determine advertisement page；The triggering thing is switched to by the advertisement redirected link
The advertisement page of the advertisement of part effect.
In a kind of exemplary embodiment of the disclosure, the method also includes: third-party application is audited, to sentence
Whether the third-party application that breaks meets the access conditions for ad plug-in；When meeting the access conditions, to described wide
It accuses plug-in unit and the mark of the third-party application is provided；The third-party application is accessed into institute according to the mark of the third-party application
State ad plug-in.
According to one aspect of the disclosure, a kind of ad data delivery device is provided, comprising: information receiving module is used for
Receive the user information sent by ad plug-in and page info；Ad data generation module, for being believed by the user
Breath obtains user's portrait, and is drawn a portrait by the user and generate the ad data for being directed to the page info；Ad data is sent
Module, for the ad data to be sent to ad plug-in, so that the ad plug-in is shown extensively according to the ad data
It accuses to carry out advertisement dispensing.
According to one aspect of the disclosure, a kind of ad data delivery device is provided, comprising: receiving module, for receiving
The user information and page info sent by third-party application；Sending module is used for the user information and the page
Face information is sent to server, so that the server generates the advertisement number for being directed to the page info according to the user information
According to；Display module shows advertisement to carry out advertisement dispensing for receiving the ad data, and according to the ad data.
According to one aspect of the disclosure, a kind of electronic equipment is provided, comprising: processor；And memory, for storing
The executable instruction of the processor；Wherein, the processor is configured to above-mentioned to execute via the executable instruction is executed
Ad data put-on method described in any one.
According to one aspect of the disclosure, a kind of computer readable storage medium is provided, computer program is stored thereon with,
The computer program realizes ad data put-on method described in above-mentioned any one when being executed by processor.
A kind of ad data put-on method, the ad data delivery device, electronics provided in disclosure exemplary embodiment
In equipment and computer readable storage medium, on the one hand, obtain user by user information and draw a portrait and pass through the user to draw
It is directed to the ad data of the page info as generating, can be realized to different user informations and different page info point
Different ad datas is not generated, realizes and is precisely recommended for each user, improves advertisement delivery effect；Another party
Face generates the ad data for being directed to page info due to that can draw a portrait by user, and fixed ad elements can only be shown by avoiding
The problem of, advertisement can be flexibly shown according to ad data, increase diversity and flexibility.
It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not
The disclosure can be limited.
Detailed description of the invention
The drawings herein are incorporated into the specification and forms part of this specification, and shows the implementation for meeting the disclosure
Example, and together with specification for explaining the principles of this disclosure.It should be evident that the accompanying drawings in the following description is only the disclosure
Some embodiments for those of ordinary skill in the art without creative efforts, can also basis
These attached drawings obtain other attached drawings.
Fig. 1 schematically shows a kind of ad data put-on method schematic diagram in disclosure exemplary embodiment；
Fig. 2 schematically shows the schematic diagram that advertisement is shown in disclosure exemplary embodiment；
Fig. 3 schematically shows another ad data put-on method schematic diagram in disclosure exemplary embodiment；
Fig. 4 schematically shows the flow chart that ad data is shown in disclosure exemplary embodiment；
Fig. 5 schematically shows the schematic diagram audited to third-party application access ad plug-in；
Fig. 6 schematically shows a kind of block diagram of ad data delivery device in disclosure exemplary embodiment；
Fig. 7 schematically shows the block diagram of another ad data delivery device in disclosure exemplary embodiment；
Fig. 8 schematically shows the block diagram of a kind of electronic equipment in disclosure exemplary embodiment；
Fig. 9 schematically shows a kind of program product in disclosure exemplary embodiment.
Specific embodiment
Example embodiment is described more fully with reference to the drawings.However, example embodiment can be with a variety of shapes
Formula is implemented, and is not understood as limited to example set forth herein；On the contrary, thesing embodiments are provided so that the disclosure will more
Fully and completely, and by the design of example embodiment comprehensively it is communicated to those skilled in the art.Described feature, knot
Structure or characteristic can be incorporated in any suitable manner in one or more embodiments.In the following description, it provides perhaps
More details fully understand embodiment of the present disclosure to provide.It will be appreciated, however, by one skilled in the art that can
It is omitted with technical solution of the disclosure one or more in the specific detail, or others side can be used
Method, constituent element, device, step etc..In other cases, be not shown in detail or describe known solution to avoid a presumptuous guest usurps the role of the host and
So that all aspects of this disclosure thicken.
In addition, attached drawing is only the schematic illustrations of the disclosure, it is not necessarily drawn to scale.Identical attached drawing mark in figure
Note indicates same or similar part, thus will omit repetition thereof.Some block diagrams shown in the drawings are function
Energy entity, not necessarily must be corresponding with physically or logically independent entity.These function can be realized using software form
Energy entity, or these functional entitys are realized in one or more hardware modules or integrated circuit, or at heterogeneous networks and/or place
These functional entitys are realized in reason device device and/or microcontroller device.
A kind of ad data put-on method is provided firstly in this example embodiment, and it is small to can be applied to such as third party
The application scenarios that advertisement recommendation and advertisement in the third-party applications such as program are launched, refering to what is shown in Fig. 1, the ad data dispensing side
Method may comprise steps of:
In step s 110, the user information sent by ad plug-in and page info are received；
In the step s 120, user's portrait is obtained by the user information, and draws a portrait to generate by the user and is directed to
The ad data of the page info；
In step s 130, the ad data is sent to ad plug-in, so that the ad plug-in is according to described wide
Accusing data shows advertisement to carry out advertisement dispensing.
In the ad data put-on method provided in the present example embodiment, on the one hand, used by user information
Family, which draws a portrait and passes through the user, draws a portrait generation for the ad data of the page info, can be realized to different user's letters
Breath and different page infos generate different ad datas respectively, realize and for each user precisely recommend, improve
Advertisement delivery effect；On the other hand, the ad data for being directed to page info is generated due to that can draw a portrait by user, avoiding can only
The problem of showing fixed ad elements can flexibly show advertisement according to ad data, increase diversity and flexibility.
Next, the ad data put-on method in the present exemplary embodiment is further expalined in conjunction with attached drawing
It is bright.
In step s 110, the user information sent by ad plug-in and page info are received.
In the present exemplary embodiment, ad plug-in for example can be the ad plug-in of third-party application, for example, insertion is instant
Ad plug-in in communications applications on some small routine.User information is the personal information authorized by user, user information
Including but not limited to gender, age, location information and phone number etc..It can be for example, user awards when logging in third-party application
The personal information of power includes gender, age and location information, then the user information obtained can only include gender, the year of the user
Age and location information.It may include cell-phone number in the user information obtained if the personal information of authorization includes phone number
Code.
Page info refers to the contextual information in third-party application, i.e. context, meaning of one's words etc. can influence scene and figure
Some information of object as in either all information, page info include and are not limited to the page text that user currently browses
The information such as word, page pictures.
Due to the ad plug-in that ad plug-in is third-party application, server receives the process of user information and page info
Can include: third-party application can obtain user information and page info by relevant interface API first；Subsequent third party answers
The ad plug-in of third-party application is sent to the user information and page info that can be will acquire；Further, server can
It receives by the user information and page info of the ad plug-in transmission of third-party application, thereby executing subsequent step.
It should be noted that the uniformity in order to guarantee information, is convenient for information processing, received server is by wide
Accuse the filtered user information of plug-in unit and page info.Specifically, user information and the page letter that third-party application will acquire
After breath access format according to required by the ad plug-in of third-party application is converted into correct data format, format data
It is passed in the ad plug-in of third-party application as parameter.The ad plug-in of third-party application by input parameter carry out verification and
After filtering, then input parameter is sent to server, so that server receives user information and page info.
In the step s 120, user's portrait is obtained by the user information, and draws a portrait to generate by the user and is directed to
The ad data of the page info.
In the present exemplary embodiment, after user information after receiving authorization, server can be obtained according to user information
User's portrait, and then pass through the accurate determining advertisement number for being directed to each user of the corresponding user's portrait of each user information
According to.User's portrait includes but is not limited to age, gender, city, hobby etc..User's portrait is obtained according to user information
Specific steps include: to match the user information with the multiple reference information in database, to judge the use
One of family information and the multiple reference information whether successful match；If successful match, basis and the user information
The reference information of successful match generates the corresponding user's portrait of the user information.Wherein, database can be wide for alliance
Database is accused, refers specifically to register the database of user for advertising platform side of alliance portal member or APP, such as infuse
The account etc. of volume instant communication software.Reference information refers to the personal information of all registration users in database, specific to wrap
Include but be not limited to gender, age, location information and phone number etc..
Next, the user information that received in step S110 can be carried out with all reference informations in database respectively
Matching, to determine whether successful match.The similarity between user information and reference information can be specifically calculated, and big in similarity
User information and reference information successful match are believed that when preset value.Preset value can be configured according to actual needs, such as
It is set as 0.95.Multiple similarities are greater than the reference information of preset value if it exists, then it is assumed that the maximum reference information of similarity and use
The success of family information matches.If user information and reference information successful match, user's portrait is produced.Specifically can according to with
Information matches successful reference information in family generates user's portrait of the user information.For example, by user information 1 respectively with ginseng
Information 1, reference information 2, reference information 3 is examined to be matched, if the similarity between user information 1 and reference information 2 is 0.99,
It may be considered that user information 1 and 2 successful match of reference information, can generate corresponding with user information 1 according to reference information 2 at this time
User portrait.
For another example the phone number of user is contained in the user information A that third-party application is passed to, according to the phone number
Find out in database register the cell-phone number of user B it is identical, it is considered that user information A is registration user B, then lead to
The personal information for crossing registration user in database generates user's portrait of user information A.
Further, it can be drawn a portrait by user and generate the ad data for being directed to page info, for different page infos,
The ad data of generation can be different.For example, the page info 1 of user's browsing is household class content, then produces and belong to household use
The ad data of product to user to recommend to launch；If the page info 2 of user's browsing is beauty class content, can give birth to
At belonging to the ad data of beauty class product to be launched.Generate the specific steps packet of the ad data for page info
It includes: being drawn a portrait by the user and obtain the multiple candidate locations data for being directed to the page info；Using information recommendation algorithm from
The ad data for being directed to the page info is determined in the multiple candidate locations data.That is, user can be passed through
Portrait determines multiple candidate locations data for meeting page info, and then one or more is selected from these candidate locations data
A candidate locations data are shown as final ad data.Information recommendation algorithm can be intelligent advertisement algorithm, such as can
To include content-based recommendation algorithm, Collaborative Filtering Recommendation Algorithm and Knowledge based engineering proposed algorithm etc., wherein cooperateing with
Filtering recommendation algorithms for example may include the recommendation based on user and the recommendation based on article.By information recommendation algorithm, can obtain
To the ad data for being most suitable for this exposure and showing.It should be noted that being generally comprised in ad data but being not limited to advertisement
Material information, advertisement exposure, click report link, the contents such as advertisement redirected link.
In addition to this, the user information includes location information, in order to more accurately carry out advertisement dispensing, is passing through user
When portrait obtains the multiple candidate locations data for being directed to the page info, in combination with user portrait and position letter
Breath obtains the multiple candidate locations data for being directed to the page info.For example, the location information in user information is position
A, then available multiple candidate locations data around the A of position in preset range, are launched with improving advertisement recommendation and advertisement
Effect.
It is determined from the multiple candidate locations data for advertisement described in the page info using information recommendation algorithm
The detailed process of data includes: the weighted value for calculating the multiple candidate locations data；From big to small according to the weighted value
Sequentially, it determines from the multiple candidate locations data at least one ad data described in the page info.Wherein,
It, can be maximum candidate wide by weighted value if only selecting a candidate locations data as the ad data finally to be shown
Data are accused as the ad data to be shown；If desired select multiple candidate locations data as the advertisement number finally to be shown
According to, then can using weighted value according to the candidate locations data for being arranged sequentially top N from big to small as the advertisement to be shown
Data, wherein N can be determined according to the quantity for the ad data to be shown.Can for example, calculate candidate locations data 1 power
Weight values are 0.5, and the weighted value of candidate locations data 2 is 0.7, and the weighted value of candidate locations data 3 is 0.9.If selection one wide
Data are accused, then can regard candidate locations data 3 as ad data；It, can be by candidate locations data 3 if selecting two ad datas
Ad data is used as with candidate locations data 2.
By the method in step S120, can be drawn a portrait by user is that different user informations is generated for the different pages
The ad data of information increases flexibility and diversity, and can carry out personalized precisely recommendation for user, and then improve wide
It accuses and launches effect.
Next, in step s 130, the ad data is sent to ad plug-in so that the ad plug-in according to
The ad data shows advertisement to carry out advertisement dispensing.
In the present exemplary embodiment, after generating ad data, ad data can be sent to the wide of third-party application
Plug-in unit is accused, so that ad plug-in shows corresponding advertisement according to ad data.For example, advertisement is shown according to ad data
Schematic diagram can be as shown in Figure 2.Specifically, third-party application 1 is embedded in the ad plug-in of third-party application, and advertisement position is third party
Any position of application page, such as middle position.When user A opens the third-party application 1, third-party application 1 obtains user
The user information of authorization, in addition page info, that is, contextual information of user browsing.Server is raw according to these user informations
It draws a portrait at user, learns that the user A frequently browses preschool education information on the APP of website 1 and website 1 in the recent period.It at this time can root
Determine relevant to preschool education information multiple candidate locations data according to the location information of user A and sequence filter out it is optimal wide
Data are accused, when user A browses to the advertisement position in third-party application 1, according to ad data advertisement.In this way, energy
Enough increase flexibility and diversity that advertisement is recommended, and can precisely be recommended for user, to promote advertisement delivery effect.
In addition to this, if user information and the non-successful match of all reference informations in database, cannot generate
The corresponding user's portrait of the user information.For not obtaining the user information of user's portrait, default advertisement data can be made
For the ad data for the page info, default advertisement data can be configured according to actual needs, such as daily
Articles series advertisements data either foodstuff ad data etc..
In the present exemplary embodiment, another ad data put-on method is additionally provided, is applied to ad plug-in side, reference
Shown in Fig. 3, method includes the following steps:
In step s310, the user information sent by third-party application and page info are received；
In step s 320, the user information and the page info are sent to server, so that the service
Device generates the ad data for being directed to the page info according to the user information；
In step S330, the ad data is received, and show advertisement to carry out advertisement throwing according to the ad data
It puts.
Ad data put-on method in the present exemplary embodiment, since ad data is by using received user information
The ad data generated for page info shows advertisement, can increase displaying pattern and the flexibility of advertisement, and then improves wide
It accuses and launches effect.
Next, being further explained explanation to ad data put-on method in conjunction with attached drawing.
In step s310, the user information sent by third-party application and page info are received.
Wherein, user information is the personal information authorized by user, user information include but is not limited to gender, the age,
Location information and phone number etc..Page info is page text and page pictures of user's browsing etc..It needs to illustrate
It is that, in order to improve treatment effeciency and precision, before receiving user information and page info, third-party application can will be by connecing
The user information and page info that mouth obtains are converted to correct data format, in order to be handled, improve treatment effeciency.
In step s 320, the user information and the page info are sent to server, so that the service
Device generates the ad data for being directed to the page info according to the user information.
In the present exemplary embodiment, ad plug-in by received user information and page info be sent to server it
Before, the user information and page info that ad plug-in can send third-party application are filtered, and then by filtered user
Information and page info are sent to server, so that server is generated based on user information and believed for the page by step S120
The ad data of breath.
In step S330, the ad data is received, and show advertisement to carry out advertisement throwing according to the ad data
It puts.
Include ad material information in ad data in the present exemplary embodiment, advertisement is shown according to the ad data
It include: advertisement formwork to be automatically selected according to the ad material information in the ad data, and be based on the advertisement formwork
Show the advertisement.For example, the ad material information data that server returns includes a banner picture, ad plug-in
Then rendered using banner advertisement formwork；If the ad material information data returned includes a picture and character introduction,
Ad plug-in then uses picture-text advertisement template to render.In this way, what the ad plug-in of third-party application was returned according to server
Ad data, the advertisement formwork and advertisement pattern that can pick out suitable advertising display automatically are increased with showing ad content
Diversity and flexibility.
In addition to this, further include clicking to report link and advertisement redirected link in the ad data, be based on this, it is described
Method further include: when detecting the trigger event for acting on the advertisement, report link by the triggering by the click
Event reports to server to determine advertisement page；The institute of the trigger event effect is switched to by the advertisement redirected link
State the advertisement page of advertisement.Wherein, trigger event can be for example click event either other events, make as long as meeting
For showing the advertisement in advertisement position.When receiving the click event for acting on the advertisement, ad plug-in can pass through
Click in ad data reports link that the click event of generation is reported to server, so that server is according to the event of click
The position of generation determines advertisement page；Further, ad plug-in can be switched to by the advertisement redirected link in ad data
By the corresponding advertisement page of advertisement for the click event effect that server determines.Wherein, advertisement page may include advertisement landing page
The either third-party application of advertiser.For example, user clicks advertisement 1, then it is right advertisement 1 can be switched to by advertisement redirected link
The advertisement page answered.
You need to add is that the stability in order to guarantee safety and system, is receiving user information and page info
Before, the method can also include: and audit to third-party application, with judge the third-party application whether meet for
The access conditions of ad plug-in；When meeting the access conditions, the mark of the third-party application is provided to the ad plug-in
Know；The third-party application is accessed into the ad plug-in according to the mark of the third-party application.Specifically, third party answers
The ad plug-in owner is according to conditions, judgements such as flow property, scale, the co-operative contracts reached with third-party application
No permission third-party application access.As shown in Figure 5, ad plug-in carries out audit management to multiple small routines, to determine these
Whether small routine meets the access conditions of ad plug-in.
If third-party application meets the access conditions for ad plug-in, third-party application is provided to third-party application
The mark of plug-in unit, such as AppID.Wherein, one section automatically generated when AppID is the ad plug-in of creation third-party application is random
Character string can be found in public platform.Third-party application AppID of the ad plug-in of third-party application in public platform is looked into
After finding the ad plug-in of third-party application, access application is initiated, the ad plug-in of third-party application is after through access application
It can be used, execute process of the step S310 into step S330, while server being made to execute step S110 to step S130
In process.
The specific flow chart of advertising display is diagrammatically illustrated in Fig. 4.It specifically includes:
In step s 40, user information is received, user information is the information after user authorizes.
In step S41, contextual information is received.
In step S42, the reference information stored in user information and database is matched.
In step S43, judge user information whether with any one reference information successful match in database；If
With success, then user's portrait is generated；If non-successful match, no user portrait.
In step S44, calculated according to user's portrait, contextual information and intelligent advertisement algorithm.
In step S45, ad data is generated by step S44.
In step S46, advertisement formwork is selected according to the ad material information in ad data.
In step S47, ad plug-in is based on advertisement formwork and shows advertisement.
In step S48, when detecting that user clicks, the advertisement page such as advertiser's small routine is switched to.
By the step in Fig. 4, it can be drawn a portrait according to user and be browsed currently when user browses third party application
The page generates different ad datas, can accomplish thousand people, thousand face, realizes that accurately personalized advertisement is recommended, improves advertisement and launch
Efficiency and precision.In addition to this, since the ad material information that can pass through in ad data automatically selects advertisement formwork, thus
Advertising display pattern and flexibility can be increased.
The disclosure additionally provides a kind of ad data delivery device.Refering to what is shown in Fig. 6, the ad data delivery device 600
May include:
Information receiving module 601 can be used for receiving by the user information and page info of ad plug-in transmission；
Ad data generation module 602 can be used for obtaining user's portrait by the user information, and pass through the use
Family portrait generates the ad data for being directed to the page info；
Ad data sending module 603 can be used for the ad data being sent to ad plug-in, so that the advertisement
Plug-in unit shows advertisement to carry out advertisement dispensing according to the ad data.
The disclosure additionally provides another ad data delivery device.Refering to what is shown in Fig. 7, the ad data delivery device
700 may include:
Receiving module 701 can be used for receiving by the user information and page info of third-party application transmission；
Sending module 702 can be used for the user information and the page info being sent to server, so that institute
It states server and generates the ad data for being directed to the page info according to the user information；
Display module 703 can be used for receiving the ad data, and show advertisement to carry out according to the ad data
Advertisement is launched.
It should be noted that the detail of each module is in corresponding advertisement number in above-mentioned ad data delivery device
According to being described in detail in put-on method, therefore details are not described herein again.
It should be noted that although being referred to several modules or list for acting the equipment executed in the above detailed description
Member, but this division is not enforceable.In fact, according to embodiment of the present disclosure, it is above-described two or more
Module or the feature and function of unit can embody in a module or unit.Conversely, an above-described mould
The feature and function of block or unit can be to be embodied by multiple modules or unit with further division.
In addition, although describing each step of method in the disclosure in the accompanying drawings with particular order, this does not really want
These steps must be executed in this particular order by asking or implying, or having to carry out step shown in whole could realize
Desired result.Additional or alternative, it is convenient to omit multiple steps are merged into a step and executed by certain steps, and/
Or a step is decomposed into execution of multiple steps etc..
In an exemplary embodiment of the disclosure, a kind of electronic equipment that can be realized the above method is additionally provided.
Person of ordinary skill in the field it is understood that various aspects of the invention can be implemented as system, method or
Program product.Therefore, various aspects of the invention can be embodied in the following forms, it may be assumed that complete hardware embodiment, complete
The embodiment combined in terms of full Software Implementation (including firmware, microcode etc.) or hardware and software, can unite here
Referred to as circuit, " module " or " system ".
The electronic equipment 800 of this embodiment according to the present invention is described referring to Fig. 8.The electronics that Fig. 8 is shown
Equipment 800 is only an example, should not function to the embodiment of the present invention and use scope bring any restrictions.
As shown in figure 8, electronic equipment 800 is showed in the form of universal computing device.The component of electronic equipment 800 can wrap
It includes but is not limited to: at least one above-mentioned processing unit 810, at least one above-mentioned storage unit 820, the different system components of connection
The bus 830 of (including storage unit 820 and processing unit 810).
Wherein, the storage unit is stored with program code, and said program code can be held by the processing unit 810
Row, so that various according to the present invention described in the execution of the processing unit 810 above-mentioned " illustrative methods " part of this specification
The step of illustrative embodiments.For example, the processing unit 810 can execute step as shown in fig. 1.The processing is single
Member 810 can also carry out step as shown in Figure 3.
Storage unit 820 may include the readable medium of volatile memory cell form, such as Random Access Storage Unit
(RAM) 8201 and/or cache memory unit 8202, it can further include read-only memory unit (ROM) 8203.
Storage unit 820 can also include program/utility with one group of (at least one) program module 8205
8204, such program module 8205 includes but is not limited to: operating system, one or more application program, other program moulds
It may include the realization of network environment in block and program data, each of these examples or certain combination.
Bus 830 can be to indicate one of a few class bus structures or a variety of, including storage unit bus or storage
Cell controller, peripheral bus, graphics acceleration port, processing unit use any bus structures in a variety of bus structures
Local bus.
Electronic equipment 800 can also be with one or more external equipments 1000 (such as keyboard, sensing equipment, bluetooth equipment
Deng) communication, can also be enabled a user to one or more equipment interact with the electronic equipment 800 communicate, and/or with make
Any equipment (such as the router, modulation /demodulation that the electronic equipment 800 can be communicated with one or more of the other calculating equipment
Device etc.) communication.This communication can be carried out by input/output (I/O) interface 850.Also, electronic equipment 800 can be with
By network adapter 860 and one or more network (such as local area network (LAN), wide area network (WAN) and/or public network,
Such as internet) communication.As shown, network adapter 860 is communicated by bus 830 with other modules of electronic equipment 800.
It should be understood that although not shown in the drawings, other hardware and/or software module can not used in conjunction with electronic equipment 800, including but not
Be limited to: microcode, device driver, redundant processing unit, external disk drive array, RAID system, tape drive and
Data backup storage system etc..
In an exemplary embodiment of the disclosure, a kind of computer readable storage medium is additionally provided, energy is stored thereon with
Enough realize the program product of this specification above method.In some possible embodiments, various aspects of the invention may be used also
In the form of being embodied as a kind of program product comprising program code, when described program product is run on the terminal device, institute
Program code is stated for executing the terminal device described in above-mentioned " illustrative methods " part of this specification according to this hair
The step of bright various illustrative embodiments.
Refering to what is shown in Fig. 9, describing the program product for realizing the above method of embodiment according to the present invention
900, can using portable compact disc read only memory (CD-ROM) and including program code, and can in terminal device,
Such as it is run on PC.However, program product of the invention is without being limited thereto, in this document, readable storage medium storing program for executing can be with
To be any include or the tangible medium of storage program, the program can be commanded execution system, device or device use or
It is in connection.
Described program product can be using any combination of one or more readable mediums.Readable medium can be readable letter
Number medium or readable storage medium storing program for executing.Readable storage medium storing program for executing for example can be but be not limited to electricity, magnetic, optical, electromagnetic, infrared ray or
System, device or the device of semiconductor, or any above combination.The more specific example of readable storage medium storing program for executing is (non exhaustive
List) include: electrical connection with one or more conducting wires, portable disc, hard disk, random access memory (RAM), read-only
Memory (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc read only memory
(CD-ROM), light storage device, magnetic memory device or above-mentioned any appropriate combination.
Computer-readable signal media may include in a base band or as carrier wave a part propagate data-signal,
In carry readable program code.The data-signal of this propagation can take various forms, including but not limited to electromagnetic signal,
Optical signal or above-mentioned any appropriate combination.Readable signal medium can also be any readable Jie other than readable storage medium storing program for executing
Matter, the readable medium can send, propagate or transmit for by instruction execution system, device or device use or and its
The program of combined use.
The program code for including on readable medium can transmit with any suitable medium, including but not limited to wirelessly, have
Line, optical cable, RF etc. or above-mentioned any appropriate combination.
The program for executing operation of the present invention can be write with any combination of one or more programming languages
Code, described program design language include object oriented program language-Java, C++ etc., further include conventional
Procedural programming language-such as " C " language or similar programming language.Program code can be fully in user
It calculates and executes in equipment, partly executes on a user device, being executed as an independent software package, partially in user's calculating
Upper side point is executed on a remote computing or is executed in remote computing device or server completely.It is being related to far
Journey calculates in the situation of equipment, and remote computing device can pass through the network of any kind, including local area network (LAN) or wide area network
(WAN), it is connected to user calculating equipment, or, it may be connected to external computing device (such as utilize ISP
To be connected by internet).
In addition, above-mentioned attached drawing is only the schematic theory of processing included by method according to an exemplary embodiment of the present invention
It is bright, rather than limit purpose.It can be readily appreciated that the time that above-mentioned processing shown in the drawings did not indicated or limited these processing is suitable
Sequence.In addition, be also easy to understand, these processing, which can be, for example either synchronously or asynchronously to be executed in multiple modules.
Those skilled in the art after considering the specification and implementing the invention disclosed here, will readily occur to its of the disclosure
His embodiment.This application is intended to cover any variations, uses, or adaptations of the disclosure, these modifications, purposes or
Adaptive change follow the general principles of this disclosure and including the undocumented common knowledge in the art of the disclosure or
Conventional techniques.The description and examples are only to be considered as illustrative, and the true scope and spirit of the disclosure are by claim
It points out.
Claims (15)
1. a kind of ad data put-on method characterized by comprising
Receive the user information sent by ad plug-in and page info；
User's portrait is obtained by the user information, and is drawn a portrait by the user and generates the advertisement for being directed to the page info
Data；
The ad data is sent to ad plug-in so that the ad plug-in according to the ad data show advertisement with into
Row advertisement is launched.
2. ad data put-on method according to claim 1, which is characterized in that the ad plug-in includes that third party answers
Ad plug-in, receives the user information sent by ad plug-in and page info includes:
Receive the user information sent by third-party application interface by the ad plug-in of the third-party application and institute
State page info.
3. ad data put-on method according to claim 1, which is characterized in that obtain user by the user information
Portrait includes:
The user information is matched with multiple reference informations in database, to judge the user information and described more
One of a reference information whether successful match；
If successful match, according to institute corresponding with the reference information of the user information successful match generation user information
State user's portrait.
4. ad data put-on method according to claim 1, which is characterized in that drawing a portrait to generate by the user is directed to
The ad data of the page info includes:
It is drawn a portrait by the user and obtains the multiple candidate locations data for being directed to the page info；
The advertisement number for being directed to the page info is determined from the multiple candidate locations data using information recommendation algorithm
According to.
5. ad data put-on method according to claim 4, which is characterized in that the user information includes position letter
It ceases, includes: for multiple candidate locations data of the page info by user portrait acquisition
It is drawn a portrait by the user and the location information, acquisition is directed to the multiple candidate locations number of the page info
According to.
6. ad data put-on method according to claim 4, which is characterized in that the ad data includes at least one
Ad data is determined from the multiple candidate locations data for advertisement described in the page info using information recommendation algorithm
Data include:
Calculate the weighted value of the multiple candidate locations data；
According to the sequence of the weighted value from big to small, is determined from the multiple candidate locations data and be directed to the page info
At least one described ad data.
7. ad data put-on method according to claim 1, which is characterized in that the method also includes:
If user's portrait is not obtained, using default advertisement data as the ad data for being directed to the page info.
8. a kind of ad data put-on method characterized by comprising
Receive the user information sent by third-party application and page info；
The user information and the page info are sent to server, so that the server is according to the user information
Generate the ad data for being directed to the page info；
The ad data is received, and shows advertisement to carry out advertisement dispensing according to the ad data.
9. ad data put-on method according to claim 8, which is characterized in that include advertisement element in the ad data
Material information shows that advertisement includes: according to the ad data
Advertisement formwork is automatically selected according to the ad material information in the ad data, and is based on the advertisement formwork exhibition
Show the advertisement.
10. ad data put-on method according to claim 8, which is characterized in that include clicking in the ad data
Link and advertisement redirected link are reported, the method also includes:
When detecting the trigger event for acting on the advertisement, link is reported to report the trigger event by the click
To server to determine advertisement page；
The advertisement page of the advertisement of the trigger event effect is switched to by the advertisement redirected link.
11. ad data put-on method according to claim 8, which is characterized in that the method also includes:
Third-party application is audited, to judge whether the third-party application meets the access conditions for ad plug-in；
When meeting the access conditions, the mark of the third-party application is provided to the ad plug-in；
The third-party application is accessed into the ad plug-in according to the mark of the third-party application.
12. a kind of ad data delivery device characterized by comprising
Information receiving module, for receiving by the user information and page info of ad plug-in transmission；
Ad data generation module for obtaining user's portrait by the user information, and is drawn a portrait by the user and is generated
For the ad data of the page info；
Ad data sending module, for the ad data to be sent to ad plug-in, so that the ad plug-in is according to institute
Stating ad data shows advertisement to carry out advertisement dispensing.
13. a kind of ad data delivery device characterized by comprising
Receiving module, for receiving by the user information and page info of third-party application transmission；
Sending module, for the user information and the page info to be sent to server, so that the server root
The ad data for being directed to the page info is generated according to the user information；
Display module shows advertisement to carry out advertisement dispensing for receiving the ad data, and according to the ad data.
14. a kind of electronic equipment characterized by comprising
Processor；And
Memory, for storing the executable instruction of the processor；
Wherein, the processor is configured to come described in perform claim requirement 1-11 any one via the execution executable instruction
Ad data put-on method.
15. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the computer program
Ad data put-on method described in claim 1-11 any one is realized when being executed by processor.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810885191.2A CN109034907A (en) | 2018-08-06 | 2018-08-06 | Ad data put-on method and device, electronic equipment, storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810885191.2A CN109034907A (en) | 2018-08-06 | 2018-08-06 | Ad data put-on method and device, electronic equipment, storage medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109034907A true CN109034907A (en) | 2018-12-18 |
Family
ID=64648929
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810885191.2A Pending CN109034907A (en) | 2018-08-06 | 2018-08-06 | Ad data put-on method and device, electronic equipment, storage medium |
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| CN117689426A (en) * | 2024-01-31 | 2024-03-12 | 湖南创研科技股份有限公司 | A multi-channel advertising effect evaluation method and system |
| CN117689426B (en) * | 2024-01-31 | 2024-06-18 | 湖南创研科技股份有限公司 | Multi-channel advertisement effect evaluation method and system |
| CN118798996A (en) * | 2024-09-12 | 2024-10-18 | 联通在线信息科技有限公司 | Advertisement display management method, device, electronic device and storage medium |
| CN118798996B (en) * | 2024-09-12 | 2024-12-20 | 联通在线信息科技有限公司 | Advertisement display management method and device, electronic equipment and storage medium |
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