CN109034011A - It is a kind of that Emotional Design is applied to the method and system identified in label in car owner - Google Patents
It is a kind of that Emotional Design is applied to the method and system identified in label in car owner Download PDFInfo
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- CN109034011A CN109034011A CN201810739847.XA CN201810739847A CN109034011A CN 109034011 A CN109034011 A CN 109034011A CN 201810739847 A CN201810739847 A CN 201810739847A CN 109034011 A CN109034011 A CN 109034011A
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Abstract
The invention discloses a kind of method and system applying Emotional Design and identifying in label in car owner, including creation client's label and collects and arrange customer voice, image and describe customer portrait, then it is sold according to customer portrait, the system comprises label model, voices to compile module, collection of images sorting module, speech analysis module, image analysing computer module, memory module and portrait generation module.The facial expression of client, limbs behavior and semanteme and voice are carried out comprehensive analysis, multi-tag, multi dimensional analysis and evaluation by the present invention, to show that one to the client objectively evaluates, sell related service convenient for sales force.
Description
Technical field
The present invention relates to automobile technical fields more particularly to a kind of apply Emotional Design to identify in label in vehicle number
Method and system.
Background technique
Along with the rapid development of auto industry and the raising of national life quality, China's vehicle guaranteeding organic quantity is also increasingly
Height, according to the statistics of State Statistics Bureau, the consumption market that China's car ownership is derived up to 217,430,000, by automobile also more next
It is more, how client is precisely held, understands the demand of client, the sale to help automobile business is automobile business relevant people
The problem of member thinks deeply always.
In order to improve the sales volume of automobile business, enterprise relevant to automobile is also to take various modes to reach sale
Purpose, such as by sales force art exchange, it is thus understood that the demand and pain spot of client reaches and caters to his tastes, finally reach
To the purpose of sale.But said effect is often but not achieved by words art exchange, it is difficult just to although it is understood that client by dialogue
Demand and logical point, this requires the communication capability of sales force very strong.And be in the communication process of client, in anti-
Model psychology, client not necessarily tells the truth, but also there may be resentment, is unfavorable for selling.
It is that people just has the seven emotions and the six sensory pleasures since client is people, with regard to evil in the family way, subjectivity is strong, and each client has the need of oneself
It asks the happiness for a little having oneself to dislike, taboo, appreciate eye and judgment criteria.If sales force is not much of that these information of client
Solution, will blindly sell, during sale, if the either disagreeable electricity of the taboo for having met client, will it is invisible it
In offend client, cause the loss of client.
The form that the communication of sales force and client are mainly either interviewed using phone, mail at present, phone or
When mail is linked up, facial expression, the limb action of client can not be captured, visitor can only be understood by way of voice or text
Family, this understanding mode are probably unilateral, it could even be possible to being wrong, because different language is in different language
There may be the different meanings under environment, and can only recognize that voice and text react only by the form of voice and text
Surface or the unilateral meaning, can not be disliked, taboo, be appreciated by the happiness that expression and body language go out client come comprehensive analysis
Eye and judgment criteria.Can more be recognized by way of interview relative to the form of phone and mail client demand point and
Pain spot, but need sales force to have good language communication ability that could have gained some understanding to client, and same sale people
All there may be unilateral impression for primary or multiple interview of the member to client, this will lead to the happiness to client and dislikes, avoid, is glad
The analysis of reward eye and judgment criteria is also likely to be unilateral even mistake, eventually leads to customer churn.
Summary of the invention
In view of the above drawbacks, the present invention provides it is a kind of by Emotional Design apply car owner identify label in method,
In this way, the facial expression of client, limbs behavior and semanteme and voice are carried out comprehensive analysis, multi-tag, various dimensions point
Analysis and evaluation sell related service to show that one to the client objectively evaluates convenient for sales force.
In order to solve the above technical problems, the technical scheme adopted by the invention is that:
A method of Emotional Design is applied and is identified in label in car owner, it is characterised in that: is included the following steps
Step 1, it creates client's label and collects and arrange customer voice, image
Create client's label specifically: related personnel is according to creating new label to client the case where contact with client or to him
People accepts the tag representation that client creates；
Collect and arrange customer voice, image specifically: taxonomic revision will be carried out to all relevant voices of client and image,
It is fitted on corresponding client；
Step 2, describe customer portrait
Comprehensive analysis is carried out in conjunction with the label, voice, image of client, depicts customer portrait.
It before step 1 further include custom partitioning step, the step specifically: carry out newly-built client according to super
VIP client, VIP client, normal customer family, potential quality client, concern client and default without group but be added to the visitor of client
Family group is grouped.
In step 1, client's labeling requirement is created are as follows: cannot modify and delete the label of other people creations, but can delete
With the label for modifying oneself creation.
In step 2, customer portrait is made of the essential attribute of client, social property, behavior property and psychological profiling；Specifically
Including name, gender, the age, region, education degree, hobby taste, income level, whether there is or not caravan, professional position, shopping are inclined
The labels such as good, consuming capacity, consumption type, personality, common pet phrase, for example: Zhang San, male, 30 years old, Chengdu native,
Design specialist bachelor's degree, liking roadside culture and extreme sport, annual income 300000 or so, no room has the car of platform 100,000, closely
Phase changes trains intention；Professional (font design teacher), it is extroverted, it is good at linking up, it is humorous；Belong to " impulsive style " to disappear
Fei Zhe commonly uses pet phrase " being not present " " this is good ".
After completing step 2, related personnel sells again after being fully understanded according to customer portrait to client.
The voice acquisition modes of client have: interview, phone, robot voice interaction and instant messaging etc..
The acquisition modes of imaging client have: videophone is imaged, is taken pictures, instant messaging etc..
Step 2 specifically: retouched from the voice of client, the semanteme of Extraction of Image client, behavior, expression in conjunction with being analyzed
Draw customer portrait.
It is a kind of that Emotional Design is applied to the system identified in label in car owner, it is characterised in that: including label model, language
Sound is compiled module, collection of images sorting module, speech analysis module, image analysing computer module, memory module and portrait and is generated
Module,
The label model creates new label to client for related personnel, modifies and delete the label of oneself creation, approval
The label of other artificial client's creations, each sales force approval is primary, and label accumulates once；
The voice compiles module for collecting customer voice information, and the voice messaging being collected into is arranged to corresponding visitor
Under name in an account book, and it is sent to memory module and is stored；
The collection of images sorting module is used for cell phone customer image information, and the image information that mobile phone is arrived is arranged to corresponding visitor
Under name in an account book, and it is sent to memory module and is stored；
The speech analysis module extracts visitor from the voice messaging of reading for reading voice messaging from memory module
Semanteme, word speed and the tone of family voice, and it is sent to portrait generation module；
The image analysing computer module takes out client from the image information of reading for reading image information from memory module
Behavior, expression, and be sent to portrait generation module；
Label, semanteme, word speed, the tone, behavior and the expression comprehensive analysis operation of the portrait generation module combination client, generates
Customer portrait, and it is sent to memory module preservation.
Further include custom partitioning module, management, including super VIP client, VIP are grouped to client for related personnel
Client, normal customer family, potential quality client, concern client and default without group but be added to the customers of client.
The present invention has the following beneficial effects with respect to the prior art:
Semanteme, word speed, the tone, behavior and expression that the present invention combines client and other related personnel are to the increased mark of client
Label and the label approved of, then export customer portrait again.It in this way, can be by the facial expression of client, limbs
Behavior and semanteme and voice carry out comprehensive analysis, multi-tag, multi dimensional analysis and evaluation, to obtain a visitor to the client
Evaluation is seen, sells related service convenient for sales force.Sales force according to customer portrait, can have to client one it is comprehensive
Solution, it is known that the personality of client, hobby, happiness dislike, taboo, appreciate eye and judgment criteria, can cater to his tastes, keep away the evil of device, just
It communicates with client exchange in sales force, understands client, sale more has specific aim, is more easier to hold the pain for arriving client
Point is more conducive to selling.
Detailed description of the invention
Fig. 1 is method flow diagram provided by the invention；
Fig. 2 is the functional module structure schematic diagram of system provided by the invention.
Specific embodiment
The present invention will be further described with reference to the examples below, and described embodiment is only present invention a part
Embodiment is not whole embodiment.Based on the embodiments of the present invention, those skilled in the art are not making
Other embodiments used obtained, belong to protection scope of the present invention under the premise of creative work.
Embodiment 1
Present embodiments provide a kind of method that Emotional Design is applied and is identified in label in car owner, this method specifically:
Related personnel (sales force, background service personnel etc. other contacted with client personnel or professional) to client into
Row grouping, specifically: by the newly-built super VIP client of client, VIP client, normal customer family, potential quality client, concern client and
Default is grouped without packet modes such as groups for client；
Related personnel (sales force, background service personnel etc. other contact with client personnel or professional) is to corresponding visitor
Family creates client's label；Create client's label specifically: related personnel creates newly according to the case where contact with client to client
Label accepts other people to the tag representation of client's creation；Related personnel cannot modify and delete the label of other people creations,
But it can delete and modify the label of oneself creation；
Related personnel collects and arranges customer voice, image；Collect and arrange customer voice, image specifically: will be with client institute
There are relevant voice and image to carry out taxonomic revision, is matched to corresponding client；The voice acquisition modes of client have: interview, electricity
Words, robot voice interaction and instant messaging etc.；The acquisition modes of imaging client have: videophone is imaged, is taken pictures, Instant Messenger
News etc.；
Describe customer portrait: carrying out comprehensive analysis in conjunction with the label, voice, image of client, depict customer portrait, specifically:
It from the voice of client, the semanteme of Extraction of Image client, behavior, expression, is analyzed in conjunction with client's label, depicts client's picture
Picture.
Related personnel sells again after being fully understanded according to customer portrait to client.
Embodiment 2
Present embodiments provide a kind of system that Emotional Design is applied and is identified in label in car owner, it is characterised in that: including
Label model, voice compile module, collection of images sorting module, speech analysis module, image analysing computer module, memory module
With portrait generation module,
The label model creates new label to client for related personnel, modifies and delete the label of oneself creation, approval
The label of other artificial client's creations, each sales force approval is primary, and label accumulates once；
The voice compiles module for collecting customer voice information, and the voice messaging being collected into is arranged to corresponding visitor
Under name in an account book, and it is sent to memory module and is stored；
The collection of images sorting module is used for cell phone customer image information, and the image information that mobile phone is arrived is arranged to corresponding visitor
Under name in an account book, and it is sent to memory module and is stored；
The speech analysis module extracts visitor from the voice messaging of reading for reading voice messaging from memory module
Semanteme, word speed and the tone of family voice, and it is sent to portrait generation module；
The image analysing computer module takes out client from the image information of reading for reading image information from memory module
Behavior, expression, and be sent to portrait generation module；
Label, semanteme, word speed, the tone, behavior and the expression comprehensive analysis operation of the portrait generation module combination client, generates
Customer portrait, and it is sent to memory module preservation.
Further include custom partitioning module, management, including super VIP client, VIP are grouped to client for related personnel
Client, normal customer family, potential quality client, concern client and default without group but be added to the customers of client.
Claims (5)
1. a kind of apply Emotional Design the method identified in label in car owner, characterized by the following steps:
Step 1, it creates client's label and collects and arrange customer voice, image
Create client's label specifically: related personnel is according to creating new label to client the case where contact with client or to him
People accepts the tag representation that client creates；
Collect and arrange customer voice, image specifically: taxonomic revision will be carried out to all relevant voices of client and image,
It is fitted on corresponding client；
Step 2, describe customer portrait
Comprehensive analysis is carried out in conjunction with the label, voice, image of client, depicts customer portrait.
2. before step 1 further including custom partitioning step, the step specifically: carrying out newly-built client according to super VIP
Client, VIP client, normal customer family, potential quality client, concern client and default without group but be added to the client of client
Group is grouped.
3. a kind of method for applying Emotional Design in car owner's identification label according to claim 1, feature exist
In: the voice acquisition modes of client have: interview, phone, robot voice interaction and instant messaging, the acquisition modes of imaging client
Have: videophone is imaged, is taken pictures and instant messaging
A kind of method for applying Emotional Design in car owner's identification label according to claim 1, it is characterised in that:
Step 2 specifically: depict client from the voice of client, the semanteme of Extraction of Image client, behavior, expression in conjunction with being analyzed
Portrait.
4. a kind of apply Emotional Design the system identified in label in car owner, it is characterised in that: including label model, voice
It compiles module, collection of images sorting module, speech analysis module, image analysing computer module, memory module and portrait and generates mould
Block,
The label model creates new label to client for related personnel, modifies and delete the label of oneself creation, approval
The label of other artificial client's creations, each sales force approval is primary, and label accumulates once；
The voice compiles module for collecting customer voice information, and the voice messaging being collected into is arranged to corresponding visitor
Under name in an account book, and it is sent to memory module and is stored；
The collection of images sorting module is used for cell phone customer image information, and the image information that mobile phone is arrived is arranged to corresponding visitor
Under name in an account book, and it is sent to memory module and is stored；
The speech analysis module extracts visitor from the voice messaging of reading for reading voice messaging from memory module
Semanteme, word speed and the tone of family voice, and it is sent to portrait generation module；
The image analysing computer module takes out client from the image information of reading for reading image information from memory module
Behavior, expression, and be sent to portrait generation module；
Label, semanteme, word speed, the tone, behavior and the expression comprehensive analysis operation of the portrait generation module combination client, generates
Customer portrait, and it is sent to memory module preservation.
5. a kind of system for applying Emotional Design in car owner's identification label according to claim 4, feature exist
In: further include custom partitioning module, management be grouped to client for related personnel, including super VIP client, VIP client,
Normal customer family, potential quality client, concern client and default without group but be added to the customers of client.
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Effective date of registration: 20200604 Address after: 610000 Chengdu China (Sichuan) Free Trade Pilot Zone, Chengdu City, Sichuan Province Applicant after: Chengdu Shenyun Intelligent Technology Co.,Ltd. Address before: 610041 502, 5 floor, 15 15, Yizhou Road, Chengdu high tech Zone, Sichuan. Applicant before: CHENGDU UTIMES TECHNOLOGY Co.,Ltd. |
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Application publication date: 20181218 |