CN109003106A - Information processing method and information processing device - Google Patents

Abstract

The invention discloses an information processing method and an information processing device, wherein the method comprises the following steps: acquiring N user attributes of a target user, wherein each user attribute corresponds to at least one material type library; based on the user attribute value of each user attribute in the N user attributes, respectively selecting a target material for the target user from each material type library corresponding to the user attribute, wherein the value of N is more than or equal to 1; and generating target multimedia information aiming at the target user based on the target material, and sending the target multimedia information to the equipment corresponding to the target user so as to display the target multimedia information on the equipment corresponding to the target user.

Description

Information processing method and information processing device

technical field

The present invention relates to information processing technology, in particular to an information processing method and an information processing device.

Background technique

With the increasing demand for personalized advertising, technologies related to personalized creative advertising have become increasingly prominent. At present, the technical solutions for personalized creatives in advertising programmatic transactions mainly include: the advertiser first generates a set of creatives and the crowd packs corresponding to each creative, and offline synchronizes the generated creatives and the crowd packs corresponding to the creatives to the demand side Platform (Demand Side Platform, DSP); further, after receiving the real-time exposure request sent by the advertising trading platform (Ad Exchange, ADX), the DSP selects the corresponding creative according to the target user group package and returns it to ADX, and participates in the bidding to display it.

However, the above-mentioned technical solution for personalized creative ideas in programmatic advertising transactions has the following main disadvantages: 1) Advertisers are required to make a set of creative ideas, and the more personalized creative ideas are, the greater the number of creative ideas. Making a large number of personalized creative ideas is harmful to advertisers. 2) Because the creative is produced offline, and the corresponding relationship between the creative and the crowd package is also synchronized offline, it is impossible to display the most suitable advertising creative for the target users in real time.

Contents of the invention

In view of this, the embodiments of the present invention provide an information processing method and an information processing device to solve the problems existing in the prior art.

The technical scheme of the embodiment of the present invention can be realized as follows:

In a first aspect, an embodiment of the present invention provides an information processing method, the method comprising:

Obtain N user attributes of the target user, and each user attribute corresponds to at least one material type library;

Based on the user attribute value of each of the N user attributes, select a target material for the target user from each material type library corresponding to the user attribute, and the value of N is greater than or equal to 1;

Generate target multimedia information for the target user based on the target material, and send the target multimedia information to a device corresponding to the target user, so as to display the target multimedia information on the device corresponding to the target user.

In a second aspect, an embodiment of the present invention provides an information processing method, the method comprising:

Log in to the first application through the target user tag, and obtain N user attributes corresponding to the target user, where the value of N is greater than or equal to 1;

generating a first request based on the N user attributes, and sending the first request through the first application, wherein the first request is used to acquire target materials matching the target user;

receiving response information fed back based on the first request, and extracting the target material from the response information;

Generate target multimedia information based on the target material, and output the target multimedia information through the first application.

In a third aspect, an embodiment of the present invention provides an information processing device, where the information processing device includes:

An acquisition module, configured to acquire N user attributes of the target user, each user attribute corresponding to at least one material type library;

A selection module, configured to select a target material for the target user from each material type library corresponding to the user attribute based on the user attribute value of each of the N user attributes, where the value of N is greater than equal to 1;

A generating module, configured to generate target multimedia information for the target user based on the target material, and send the target multimedia information to the target user corresponding device, so as to display the target multimedia information on the target user corresponding device .

In a fourth aspect, an embodiment of the present invention provides an information processing device, and the information processing device includes:

An acquisition module, configured to log in to the first application through the target user label, and acquire N user attributes corresponding to the target user, where the value of N is greater than or equal to 1;

A sending module, configured to generate a first request based on the N user attributes, and send the first request through the first application, wherein the first request is used to obtain target materials that match the target user;

A receiving module, configured to receive response information fed back based on the first request, and extract the target material from the response information;

A generating module, configured to generate target multimedia information based on the target material, and output the target multimedia information through the first application.

In a fifth aspect, an embodiment of the present invention provides an information processing device, including:

a memory configured to store an executable program;

A processor configured to perform the following operations by executing the executable program stored in the memory:

Obtain N user attributes of the target user, and each user attribute corresponds to at least one material type library;

Based on the user attribute value of each of the N user attributes, select a target material for the target user from each material type library corresponding to the user attribute, and the value of N is greater than or equal to 1;

Generate target multimedia information for the target user based on the target material, and send the target multimedia information to a device corresponding to the target user, so as to display the target multimedia information on the device corresponding to the target user.

In a sixth aspect, an embodiment of the present invention provides an information processing device, including:

a memory configured to store an executable program;

A processor configured to perform the following operations by executing the executable program stored in the memory:

Log in to the first application through the target user tag, and obtain N user attributes corresponding to the target user, where the value of N is greater than or equal to 1;

generating a first request based on the N user attributes, and sending the first request through the first application, wherein the first request is used to acquire target materials matching the target user;

receiving response information fed back based on the first request, and extracting the target material from the response information;

Generate target multimedia information based on the target material, and output the target multimedia information through the first application.

In a seventh aspect, an embodiment of the present invention provides a storage medium storing an executable program, and when the executable program is executed by a processor, the following operations are implemented:

Obtain N user attributes of the target user, and each user attribute corresponds to at least one material type library;

Based on the user attribute value of each of the N user attributes, select a target material for the target user from each material type library corresponding to the user attribute, and the value of N is greater than or equal to 1;

Generate target multimedia information for the target user based on the target material, and send the target multimedia information to a device corresponding to the target user, so as to display the target multimedia information on the device corresponding to the target user.

In an eighth aspect, an embodiment of the present invention provides a storage medium storing an executable program, and when the executable program is executed by a processor, the following operations are implemented:

Log in to the first application through the target user tag, and obtain N user attributes corresponding to the target user, where the value of N is greater than or equal to 1;

generating a first request based on the N user attributes, and sending the first request through the first application, wherein the first request is used to acquire target materials matching the target user;

receiving response information fed back based on the first request, and extracting the target material from the response information;

Generate target multimedia information based on the target material, and output the target multimedia information through the first application.

According to the information processing method and information processing device in the embodiment of the present invention, the server can perform material selection and material synthesis online in real time based on user attributes, so as to form multimedia information with personalized creativity, so that advertisers no longer need to pre-create offline and Store a large number of personalized ideas. In this way, by adding personalized creativity generation services and advertiser material services, real-time personalized creativity can be effectively realized while advertisers are freed from the pain of producing a large number of creative ideas, and the real-time and diversity of personalized creativity can be guaranteed.

Description of drawings

FIG. 1 is a schematic diagram of an optional architecture of an information processing system in an embodiment of the present invention;

FIG. 2 is a schematic flowchart of an optional information processing method in an embodiment of the present invention;

FIG. 3 is a diagram of the correspondence between user attributes and material type libraries in an embodiment of the present invention;

4 is a schematic diagram of performing intersection processing on material subsets of each material type in an embodiment of the present invention;

FIG. 5 is a schematic diagram of an optional architecture of an information processing system in an embodiment of the present invention;

FIG. 6 is a schematic flowchart of an optional information processing method in an embodiment of the present invention;

FIG. 7 is a schematic diagram of an optional hardware and software structure of a terminal according to an embodiment of the present invention;

FIG. 8 is a schematic flowchart of an optional information processing method in an embodiment of the present invention;

Fig. 9 is a schematic flowchart of an information processing method in an application example of the present invention;

FIG. 10 is a first structural schematic diagram of an information processing device in an embodiment of the present invention;

FIG. 11 is a schematic diagram of an optional hardware structure of an information processing device disposed on the server side or the terminal side according to an embodiment of the present invention;

FIG. 12 is a second schematic diagram of the composition and structure of the information processing device in the embodiment of the present invention.

Detailed ways

The technical solutions of the present invention will be further elaborated below in conjunction with the accompanying drawings and specific embodiments.

The present invention will be described in further detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the examples provided here are only used to explain the present invention, not to limit the present invention. In addition, the examples provided below are some examples for implementing the present invention, rather than providing all the examples for implementing the present invention. In the case of no conflict, the technical solutions recorded in the embodiments of the present invention can be combined in any manner implement.

Before the present invention is further described in detail, the nouns and terms involved in the embodiments of the present invention are described, and the nouns and terms involved in the embodiments of the present invention are applicable to the following explanations.

1) Target users, users with promotion needs.

2) User attributes, mainly including user gender, preference, age, region, education, occupation, etc.; correspondingly, user attribute values may be attribute values corresponding to different user attributes.

3) Material type library. The material types that make up the multimedia information mainly include pictures, text, audio and video, so the material type library can be a picture library, a text library, an audio library and a video library.

4) Multimedia information, that is, promotion information, is a collective term for the information that needs to be disseminated in the application client on the user side, which is different from the service information related to its own business obtained by the application client.

For example, the social client's own business information is the dynamics of social friends, multiple dynamics form a dynamic stream of friends, and the multimedia information can be the advertisement that the advertiser expects to deliver to users who meet the targeting conditions, or the news organization expects to push to all users major news notifications.

5) Exposure: the presentation of the multimedia information bit by the application client running on the device on the user side is called one exposure.

6) The device corresponding to the target user, that is, the user terminal, refers to the device that runs the application client on the user side, which can be fixed terminal devices such as desktop computers, TV set-top boxes, Xbox/PS3 game consoles, and outdoor advertising display screens; it can also be smart phones , laptops, tablets, and vehicle advertising display screens and other mobile terminal equipment.

7) ADX, an advertising trading platform, is a technical platform that integrates different advertising networks and websites, aiming to facilitate media purchases by advertisers and website owners through bidding.

8) DSP, advertising demand-side platform, DSP is a service provider for advertisers, DSP docks with major ADX and data platforms to provide advertisers with media purchase and optimization services. DSP provides advertisers with a cross-media, cross-platform, and cross-terminal advertising delivery platform, through data integration and analysis to achieve accurate delivery based on the audience, and real-time monitoring is constantly optimized.

Referring to FIG. 1 , which shows an optional architecture diagram of an information processing system provided by an embodiment of the present invention, in FIG. 1 , the system includes an advertiser 11 , a DSP 12 , an ADX 13 and a user terminal 14 . Here, the advertising exchange platform ADX13 first sends a bidding request to the advertising demand platform DSP12, informing DSP12 of the attributes of this exposure; after receiving the bidding request, DSP12 must also decide within tens of milliseconds , what price to offer, and then send the bidding response back to ADX13. If ADX13 judges that DSP12 has won this bidding, the advertisement of the advertiser 11 represented by DSP12 will be sent to the browser of user terminal 14 in a very short time. Of course, if the speed of the whole process is slightly slower, ADX13 will think that DSP12 has timed out and will not accept the bidding response of DSP12, and the advertisement placement of advertiser 11 cannot be realized.

In order to realize real-time personalized creativity and save advertisers from making a lot of creative ideas, combined with the information processing system shown in Figure 1, an embodiment of the present invention provides an information processing method, which is applied to the server side, as shown in Figure 1 2, the method includes:

Step 201, the server acquires N user attributes of the target user, and each user attribute corresponds to at least one material type library.

Here, the user attribute mainly considers two dimensions: the user's demographic attribute and the user's behavior habits. Among them, considering from the dimension of demographic attributes, user attributes mainly include gender, age, income, education, occupation, etc.; and considering from the dimension of user behavior habits, user attributes mainly include preferences, concerns, etc.

Specifically, the server can directly obtain user attributes in the dimension of demographic attributes from the cloud database based on user tags; further, the server can also obtain behavioral habits from the statistics of user historical behavior data stored in the cloud database based on user tags. The user attribute for the dimension. Among them, the user tag is an identifier used to identify the identity of the user, such as the user's exclusive mobile phone number, QQ number, WeChat ID, etc.

For example, if the user tag is the user's mobile phone number 13XXX, the user attributes of the user directly obtained from the big data according to 13XXX include: male, 25 years old, monthly income 15-20k, master's degree, intermediate engineer; further According to 13XXX, the user attributes of the user obtained from user historical behavior data statistics also include: preference for white cars, focus on car prices, that is, they are relatively sensitive to car prices.

Step 202, based on the user attribute value of each of the N user attributes, select target materials for the target user from each material type library corresponding to the user attributes, and the value of N is greater than or equal to 1 .

Here, the correspondence between the user attribute and the material type library may be a one-to-one relationship. As shown in FIG. 3 as an example, for the user attribute gender, the material type library corresponding to the gender is a picture. Certainly, the corresponding relationship between the user attribute and the material type library can also be a one-to-many relationship, as shown in Figure 3 as an example, for the user attribute age, the material type library corresponding to the gender is picture and text ; For user attribute preferences, the material type library corresponding to the gender is pictures and text; for user attribute concerns, the material type library corresponding to the gender is pictures and text.

It should be noted here that, in addition to pictures and text, the material type library may also include audio or video. However, in practical applications, taking the DSP-based advertising system architecture as an example, in order to effectively guarantee the delay requirements, such as ADX, which usually requires the bidding response time to be completed within 100ms, so the general material type library is mainly based on pictures and text.

In an embodiment of the present invention, based on the user attribute value of each user attribute among the N user attributes, the target material is selected for the target user from each material type library corresponding to the user attribute, including:

According to the user attribute value of each user attribute in the N user attributes, material selection is performed for the target user from each material type library corresponding to the user attribute, and a material subset of each material type is obtained. ;

Perform intersection processing on the material subsets of each material type to obtain the target material of each material type; the value of N is greater than or equal to 2.

In one example, as shown in Figure 4, for the target user A, step 1) acquire the attribute values of the two user attributes of the target user A as age 18 and preference as red; step 2) according to the target user The user attribute value age of user A is 18, select the material for the target user A from the material type library picture corresponding to the user attribute age, and obtain the material subset as {p1, p4, p6}, according to the target user The user attribute value age of A is 18, select the material for the target user A from the material type library text corresponding to the user attribute age, and obtain the material subset as {a2, a4, a5}, according to the target user A The user’s attribute value prefers red, and the material is selected for the target user A from the material type library picture corresponding to the user’s attribute color, and the material subset is obtained as {p2, p4, p6}. According to the target user A’s The user attribute value preference is red, and material selection is performed for the target user A from the material type library text corresponding to the user attribute color, and the material subset is obtained as {a1, a2, a3}; step 3) for the material type The material subset {p1, p4, p6} of the picture is intersected with {p2, p4, p6} to obtain the target material {p4, p6} of the picture of the material type, and the material subset of the text of the material type {a2, a4, a5} and {a1, a2, a3} are intersected to obtain the target material {a2} of the material type text.

In an embodiment of the present invention, based on the user attribute value of each user attribute among the N user attributes, the target material is selected for the target user from each material type library corresponding to the user attribute, including:

Determine the value interval of the user attribute value of each user attribute in the N user attributes;

Based on the value interval of the user attribute value of each user attribute, search for a sub-material type library corresponding to the value interval from each material type library corresponding to the user attribute;

Select a target material for the target user from the sub-material type library according to the user attribute value of each user attribute.

For example, for the age of the user attribute value of the target user A to be 18, it may first be determined that the value range of the user attribute value of the target user A is 18-45. In this way, when further selecting materials from the material type library corresponding to the user attribute age, the sub-material type library corresponding to the value range 18-45 can be found first, so as to complete the selection of the target material in the sub-material type library . Obviously, taking the DSP-based advertising system architecture as an example, for a material type library with a large amount of data, material selection from the sub-material type library can save time delay, so as to ensure that advertisers can as much as possible based on user attributes Real-time online material selection and material synthesis.

Step 203: Generate target multimedia information for the target user based on the target material, and send the target multimedia information to the target user corresponding device, so as to display the target multimedia information on the target user corresponding device.

Here, the target user corresponding device is a terminal device installed with a browser, and the target user corresponding device displays the multimedia information on the installed browser. Wherein, the browser can be Google or called cool capacity (Chrome) browser, Safari browser, IE (Internet Explorer) browser, Firefox (Mozilla Firefox) browser, QQ browser, Sogou browser, Maxthon (Maxthon) ) browser, etc.

Here, the multimedia information may include static multimedia information and dynamic multimedia information; wherein, the static multimedia information includes static pictures, static text, etc.; the dynamic multimedia information includes dynamic images, dynamic text, and the like. For example, the dynamic image type multimedia information may be a Flash advertisement. The Flash advertisement is a form of making Internet advertisements with Flash software. At present, a considerable number of advertisements on the website are produced using Flash, because the expression of Flash is much richer than that of Gif animation. Flash advertising is one of the most fashionable and popular advertising forms in online advertising. Many TV advertisements are also designed and produced using Flash. Website Flash advertisements include: Flash web banners, Flash animations in websites, titles (banners) made with Flash, Flash special web pages, Flash website navigation page animations, etc.

In an embodiment of the present invention, said generating target multimedia information for said target user based on said target material includes:

Select a sub-generation strategy corresponding to each material type according to the corresponding characteristics of the material type;

Synthesizing the target material selected from the material type library corresponding to the material type based on the sub-generation strategy corresponding to each material type respectively, to obtain the sub-multimedia information corresponding to each material type;

The sub-multimedia information corresponding to each material type is merged according to the overall generation strategy to generate target multimedia information.

Here, for the material type of pictures, in order to finally generate dynamic multimedia information, the sub-generation strategies corresponding to pictures include: 1) If the target material includes at least two pictures, the average color value of the sampling points of the pictures can be used 2) If the target material includes a picture, a special effect strategy can be added when displaying the picture to achieve the effect of dynamically displaying the picture. In addition, in terms of finally generating static multimedia information, the sub-generation strategy corresponding to the picture includes: 1) If the target material includes at least two pictures, it can be compared according to the average color value of the sampling point of the picture to determine the A picture with the largest, smallest, or centered color value of the sampling point is used for static display; 2) If the target material includes at least two pictures, it can also be statically arranged and displayed according to a template with a fixed arrangement method. Two pictures.

Here, for the material type of text, in terms of finally generating dynamic multimedia information, the sub-generation strategy corresponding to text includes: achieving the effect of dynamically displaying text by means of special effects. In addition, in terms of finally generating static multimedia information, the sub-generation strategy corresponding to the text includes: statically displaying the text at a fixed position on the promotion position.

In the information processing method described in the embodiment of the present invention, the server acquires N user attributes of the target user, and each user attribute corresponds to at least one material type library; based on the user attribute value of each user attribute in the N user attributes, respectively from Select a target material for the target user in each material type library corresponding to the user attribute, and the value of N is greater than or equal to 1; generate target multimedia information for the target user based on the target material, and send the target multimedia information to the target user corresponding device, so as to display the target multimedia information on the target user corresponding device. In this way, advertisers can select and synthesize materials online in real time based on user attributes to form multimedia information with personalized creativity, so that advertisers no longer need to make and store a large number of personalized creative ideas offline in advance. In this way, by adding personalized creativity generation services and advertiser material services, real-time personalized creativity can be effectively realized while advertisers are freed from the pain of producing a large number of creative ideas, and the real-time and diversity of personalized creativity can be guaranteed.

Referring to FIG. 5, an optional schematic diagram of an information processing system 50 provided by an embodiment of the present invention is shown. In FIG. 54. The topology structure of the information processing system 50 will be described below with reference to FIG. 5 .

The delivery system 52 is used to deliver multimedia information (such as advertisements) to the user terminal 54 for the target user 51 .

Exemplarily, the delivery system 52 delivers multimedia information to user terminals 54 that meet the targeting conditions according to the targeting conditions set by the target user 51 for the multimedia information. Generally, the target user 51 will set the targeting conditions for placing advertisements in the delivery system 52, including: the user's region, age, education level, and terminal device type. Of course, other types of targeting conditions such as income level and hobby type can also be used. .

In particular, delivery system 52 delivers multimedia information to a terminal running a corresponding type of application client on the user side according to the type of application client set by target user 51 (such as a news client, a social client), so that the multimedia information is displayed on the The promotion information bit of the application client on the user side is exposed.

The application background 53 is used to send the information flow of the target business to the application client in the user terminal 54, such as sending the news flow to the news client, and sending the dynamic flow of friends to the social client.

In order to realize real-time personalized creativity while avoiding the pain of advertisers in producing a large number of creative ideas, see FIG. 6 for an optional flow chart of an information processing method provided by an embodiment of the present invention. The information processing method is applied to a user terminal , comprising: logging into the first application through the target user tag, obtaining N user attributes corresponding to the target user, where the value of N is greater than or equal to 1 (step 601); generating a first request based on the N user attributes, and passing the The first application sends the first request, wherein the first request is used to obtain the target material matching the target user (step 602); receiving the response information fed back based on the first request, from the response Extract the target material from the information (step 603); generate target multimedia information based on the target material, and output the target multimedia information through the first application (step 604).

An embodiment of the present invention also provides an information processing device implementing and applying the above information processing method. On the hardware level, for example, the information processing device can be implemented based on the resources of the terminal on the user side, such as computing resources (such as a processor) and communication resources (such as a network interface). On the software level, the information processing device can be implemented as a storage Executable instructions (including computer-executable instructions such as programs and modules) in the storage medium of the user terminal.

As above, when an information processing device is implemented based on the resources of the user terminal 54, referring to an optional software and hardware structural diagram of the user terminal 54 shown in FIG. 7, the user terminal 54 includes a hardware layer, a driver layer, an operating system layer and a software layer . However, those skilled in the art should understand that the structure of the user terminal 54 shown in FIG. 7 is only an example, and does not constitute a limitation on the structure of the user terminal 54 . For example, the user terminal 54 may be configured with more components than those shown in FIG. 7 according to implementation requirements, or may omit the configuration of some components according to implementation requirements.

The hardware layer of the user terminal 54 includes a processor 541 , an input/output interface 543 , a storage medium 544 and a network interface 542 , and the components can communicate via a system bus.

The processor 541 may be implemented by a central processing unit (CPU), a microprocessor (MCU, Microcontroller Unit), an application specific integrated circuit (ASIC, Application Specific Integrated Circuit) or a logic programmable gate array (FPGA, Field-Programmable Gate Array).

The input/output interface 543 can be implemented by using input/output devices such as a display screen, a touch screen, and a speaker.

The storage medium 544 can be realized by using non-volatile storage media such as flash memory, hard disk, and optical disc, and can also be realized by using volatile storage media such as double rate (DDR, Double Data Rate) dynamic cache, etc. executable instructions.

Exemplarily, the storage medium 544 can be set up at the same place with the user terminal 54 , or can be set up remotely with respect to the user terminal 54 , or can be set up locally and in different places with respect to the user terminal 54 . The network interface 542 provides the processor 541 with access to external data such as a storage medium 544 set in a different place. Exemplarily, the network interface 542 can be based on near field communication (NFC, Near Field Communication) technology, Bluetooth (Bluetooth) technology, Zigbee (ZigBee) technology for short-distance communication, in addition, it can also realize communication systems such as code division multiple access (CDMA, Code Division Multiple Access), wideband code division multiple access (WCDMA, Wideband Code Division Multiple Access) and their evolution systems Communication.

The operating system layer includes middleware 545 for the operating system 546 to recognize the hardware layer and communicate with the components of the hardware layer, for example, it may be a set of drivers for the components of the hardware layer.

The operating system 546 is used to provide a user-oriented graphical interface, for example, including plug-in icons, desktop backgrounds, and application icons. The operating system 546 supports users to control the device through the graphical interface. The system type and version are not limited, for example, it can be an Android operating system, an iOS operating system, a Linux operating system, or a UNIX operating system. Further, the user triggers to start and run the relevant application program of the application 547 of the software layer through the application icon in the graphical interface provided by the operating system 546 .

Combined with the hardware architecture shown in Figure 5 and Figure 7, the embodiment of the present invention provides a flow chart of an optional information processing method as shown in Figure 8, the information processing method includes:

Step 801: The user terminal logs into the first application through the target user label, and obtains N user attributes corresponding to the target user, where the value of N is greater than or equal to 1;

Here, the user attribute mainly considers two dimensions: the user's demographic attribute and the user's behavior habits. Among them, considering from the dimension of demographic attributes, user attributes mainly include gender, age, income, education, occupation, etc.; and considering from the dimension of user behavior habits, user attributes mainly include preferences, concerns, etc.

Specifically, the user terminal can log in to the first application based on the target user tag, and obtain user attributes in the dimension of demographic attributes from the cloud database through the application background; further, it can also obtain user history stored in the cloud database through the application background Behavior data statistics obtain user attributes in the dimension of behavior habits. Among them, the user tag is an identifier used to identify the identity of the user, such as the user's exclusive mobile phone number, QQ number, WeChat ID, etc.

For example, if the user tag is the user's mobile phone number 13XXX, the user terminal logs in to the official 4S store application client based on 13XXX, and directly obtains the user's user attributes from the big data through the application background, including: male, 25 years old , with a monthly income of 15-20k, a master’s degree and an intermediate engineer; further, the user attributes of the user obtained from the statistics of the user’s historical behavior data in the big data through the application background also include: preference for white cars, focus on car prices, That is, it is more sensitive to car prices.

Step 802: The user terminal generates a first request based on the N user attributes, and sends the first request to the server through the first application, so as to obtain target materials matching the target user from the server;

Step 803: Based on the N user attributes carried in the first request, the server selects target materials for the target user from each material type library corresponding to the user attributes;

Specifically, the server selects a target material for the target user from each material type library corresponding to the user attribute based on the user attribute value of each user attribute among the N user attributes.

Here, the correspondence between the user attribute and the material type library may be a one-to-one relationship. As shown in FIG. 3 as an example, for the user attribute gender, the material type library corresponding to the gender is a picture. Certainly, the corresponding relationship between the user attribute and the material type library can also be a one-to-many relationship, as shown in Figure 3 as an example, for the user attribute age, the material type library corresponding to the gender is picture and text ; For user attribute preferences, the material type library corresponding to the gender is pictures and text; for user attribute concerns, the material type library corresponding to the gender is pictures and text.

It should be noted here that, in addition to pictures and text, the material type library may also include audio or video. However, in practical applications, taking the DSP-based advertising system architecture as an example, in order to effectively guarantee the delay requirements, such as ADX, which usually requires the bidding response time to be completed within 100ms, so the general material type library is mainly based on pictures and text.

In an embodiment of the present invention, based on the user attribute value of each user attribute among the N user attributes, the target material is selected for the target user from each material type library corresponding to the user attribute, including:

According to the user attribute value of each user attribute in the N user attributes, material selection is performed for the target user from each material type library corresponding to the user attribute, and a material subset of each material type is obtained. ;

Perform intersection processing on the material subsets of each material type to obtain the target material of each material type; the value of N is greater than or equal to 2.

In one example, as shown in Figure 4, for the target user A, step 1) acquire the attribute values of the two user attributes of the target user A as age 18 and preference as red; step 2) according to the target user The user attribute value age of user A is 18, select the material for the target user A from the material type library picture corresponding to the user attribute age, and obtain the material subset as {p1, p4, p6}, according to the target user The user attribute value age of A is 18, select the material for the target user A from the material type library text corresponding to the user attribute age, and obtain the material subset as {a2, a4, a5}, according to the target user A The user’s attribute value prefers red, and the material is selected for the target user A from the material type library picture corresponding to the user’s attribute color, and the material subset is obtained as {p2, p4, p6}. According to the target user A’s The user attribute value preference is red, and material selection is performed for the target user A from the material type library text corresponding to the user attribute color, and the material subset is obtained as {a1, a2, a3}; step 3) for the material type The material subset {p1, p4, p6} of the picture is intersected with {p2, p4, p6} to obtain the target material {p4, p6} of the picture of the material type, and the material subset of the text of the material type {a2, a4, a5} and {a1, a2, a3} are intersected to obtain the target material {a2} of the material type text.

In an embodiment of the present invention, based on the user attribute value of each user attribute among the N user attributes, the target material is selected for the target user from each material type library corresponding to the user attribute, including:

Determine the value interval of the user attribute value of each user attribute in the N user attributes;

Based on the value interval of the user attribute value of each user attribute, search for a sub-material type library corresponding to the value interval from each material type library corresponding to the user attribute;

Select a target material for the target user from the sub-material type library according to the user attribute value of each user attribute.

For example, for the age of the user attribute value of the target user A to be 18, it may first be determined that the value range of the user attribute value of the target user A is 18-45. In this way, when further selecting materials from the material type library corresponding to the user attribute age, the sub-material type library corresponding to the value range 18-45 can be found first, so as to complete the selection of the target material in the sub-material type library . Obviously, taking the DSP-based advertising system architecture as an example, for a material type library with a large amount of data, material selection from the sub-material type library can save time delay, so as to ensure that advertisers can as much as possible based on user attributes Real-time online material selection and material synthesis.

Step 804: The server generates response information for the first request feedback to the user terminal based on the target material, and sends the first request feedback to the user terminal;

Step 805: The user terminal receives response information fed back based on the first request, and extracts the target material from the response information;

Step 806: The user terminal generates target multimedia information based on the target material, and outputs the target multimedia information through the first application.

Specifically, the user terminal generates target multimedia information based on the target material, including: selecting a sub-generation strategy corresponding to each material type according to the corresponding characteristics of the material type; The target material selected in the material type library corresponding to the material type is synthesized to obtain the sub-multimedia information corresponding to each material type; the sub-multimedia information corresponding to each material type is merged according to the overall generation strategy, Generate target multimedia information.

Here, for the material type of pictures, in order to finally generate dynamic multimedia information, the sub-generation strategies corresponding to pictures include: 1) If the target material includes at least two pictures, the average color value of the sampling points of the pictures can be used 2) If the target material includes a picture, a special effect strategy can be added when displaying the picture to achieve the effect of dynamically displaying the picture. In addition, in terms of finally generating static multimedia information, the sub-generation strategy corresponding to the picture includes: 1) If the target material includes at least two pictures, it can be compared according to the average color value of the sampling point of the picture to determine the A picture with the largest, smallest, or centered color value of the sampling point is used for static display; 2) If the target material includes at least two pictures, it can also be statically arranged and displayed according to a template with a fixed arrangement method. Two pictures.

Here, for the material type of text, in terms of finally generating dynamic multimedia information, the sub-generation strategy corresponding to text includes: achieving the effect of dynamically displaying text by means of special effects. In addition, in terms of finally generating static multimedia information, the sub-generation strategy corresponding to the text includes: statically displaying the text at a fixed position on the promotion position.

It can be seen that the server can perform material selection and material synthesis online in real time based on user attributes to form multimedia information with personalized creativity, so that advertisers no longer need to pre-create and store a large number of personalized creative ideas offline. In this way, by adding personalized creativity generation services and advertiser material services, real-time personalized creativity can be effectively realized while advertisers are freed from the pain of producing a large number of creative ideas, and the real-time and diversity of personalized creativity can be guaranteed.

Based on the aforementioned information processing method of the embodiment of the present invention, combined with the application example of the information processing method shown in Figure 9, the information processing method of the embodiment of the present invention includes:

Step 1. The media sends the exposure request to ADX.

Step 2, ADX sends exposure requests to multiple DSPs.

Step 3: The DSP performs a normal menu selection, and if the selected order is a personalized creative order, it sends a request to the advertiser's user material service.

Here, the request carries the user's identifier, such as a mobile equipment identifier, an identifier for identifier (identifierFor Identifier, IDFA), an international mobile equipment identity code (International Mobile Equipment Identity, IMEI) and the like.

Step 4: The user material service returns the user's creative material including pictures and text to the DSP.

For example, a car advertiser has three models of low-end, middle-end and high-end, and each model has two colors of black and white. Ad text information can be: price information, test drive information, performance information. When the request comes, the advertiser judges that the user is interested in white low-end cars, and the user is very concerned about price information. Then return the picture of the white low-end car, and the car price information.

Step 5. After receiving the material information, the DSP sends the material information and the playback form information in the ADX exposure request to the personalized creative generation service.

Step 6. The personalized idea generation service cuts out the picture materials, and then stitches each material including pictures and texts, generates ideas that meet the ADX requirements and returns them to the DSP.

Step 7, DSP returns the idea to ADX.

Step 8. ADX bids and returns to the media for advertising display after winning

In the application example of the present invention, by adding the personalized creative generation service and the advertiser’s material service, and two interactive steps in steps 3 to 6, the advertiser can select and synthesize materials online in real time based on user attributes to form an The personalized and creative multimedia information makes advertisers no longer need to make and store a large number of personalized creatives offline in advance. In this way, by adding personalized creativity generation services and advertiser material services, real-time personalized creativity can be effectively realized while advertisers are freed from the pain of producing a large number of creative ideas, and the real-time and diversity of personalized creativity can be guaranteed.

FIG. 10 is a schematic diagram of the composition and structure of an information processing device provided by an embodiment of the present invention. It is applied to a server. As shown in FIG. 10 , the device includes:

An acquisition module 1001, configured to acquire N user attributes of the target user, each user attribute corresponding to at least one material type library;

The selection module 1002 is configured to select a target material for the target user from each material type library corresponding to the user attribute based on the user attribute value of each user attribute in the N user attributes, and the value of N greater than or equal to 1;

A generating module 1003, configured to generate target multimedia information for the target user based on the target material, and send the target multimedia information to the corresponding device of the target user, so as to display the target multimedia on the corresponding device of the target user information.

In an embodiment of the present invention, the selection module 1002 includes:

The selection unit is configured to select materials for the target user from each material type library corresponding to the user attributes according to the user attribute value of each user attribute in the N user attributes, and obtain each material type of material subset;

The intersection processing unit is configured to perform intersection processing on the material subsets of each material type to obtain the target material of each material type; the value of N is greater than or equal to 2.

In an embodiment of the present invention, the selection module 1002 includes:

A determining unit, configured to determine the value interval of the user attribute value of each user attribute among the N user attributes;

A search unit, configured to search for a sub-material type library corresponding to the value interval from each material type library corresponding to the user attribute based on the value interval of the user attribute value of each user attribute;

The selection unit is configured to select a target material for the target user from the sub-material type library according to the user attribute value of each user attribute.

In an embodiment of the present invention, the generating module 1003 includes:

A strategy selection unit, configured to select a sub-generation strategy corresponding to each material type according to the corresponding characteristics of the material type;

A generating unit, configured to synthesize target materials selected from a material type library corresponding to the material type based on a sub-generation strategy corresponding to each material type, to obtain sub-multimedia information corresponding to each material type; The sub-multimedia information corresponding to each material type is merged according to the overall generation strategy to generate target multimedia information.

Those skilled in the art should understand that the functions of each module in the information processing apparatus of this embodiment can be understood with reference to the relevant description of the foregoing information processing method.

In practical applications, the specific structures of the above-mentioned acquisition module 1001, selection module 1002 and generation module 1003 may correspond to processors. The specific structure of the processor can be a central processing unit (CPU, Central Processing Unit), a microprocessor (MCU, Micro Controller Unit), a digital signal processor (DSP, Digital Signal Processing) or a programmable logic device (PLC, Programmable Logic Controller) and other electronic components or a collection of electronic components with processing functions. Wherein, the processor includes executable code, the executable code is stored in the storage medium, the processor can be connected to the storage medium through a communication interface such as a bus, and when executing the corresponding functions of each specific unit , reading and running the executable code from the storage medium. The part of the storage medium used to store the executable code is preferably a non-transitory storage medium.

The information processing device described in this embodiment may be disposed on the server side.

Exemplarily, FIG. 11 shows a schematic diagram of an optional hardware structure for implementing an information processing device disposed on the server side, including a processor 111, an input/output interface 112 (such as a display screen, a touch screen, a speaker), and a storage medium 113 and network interface 114, components can be connected and communicated via system bus 115. Correspondingly, executable instructions for executing the information processing method provided by the embodiment of the present invention are stored in the storage medium 113 of the information processing apparatus.

Wherein, the storage medium 113 may be a removable storage device, a random access memory (RAM, Random Access Memory), a read-only memory (ROM, Read-Only Memory), a magnetic disk or an optical disk, and other media capable of storing program codes. Preferably, the storage medium 113 may be a non-volatile storage medium.

Wherein, the processor 111 may be a CPU, an MCU, a DSP, or a PLC, and may also be a processing circuit, for example, an application specific integrated circuit (ASIC, Application Specific Integrated Circuits).

Specifically, the processor 111 reads and executes the executable instructions of the information processing method from the storage medium 113 through the system bus 115, and may perform the following steps:

Obtain N user attributes of the target user, and each user attribute corresponds to at least one material type library;

Based on the user attribute value of each of the N user attributes, select a target material for the target user from each material type library corresponding to the user attribute, and the value of N is greater than or equal to 1;

Generate target multimedia information for the target user based on the target material, and send the target multimedia information to a device corresponding to the target user, so as to display the target multimedia information on the device corresponding to the target user.

In the information processing device described in the embodiment of the present invention, advertisers can select and synthesize materials online in real time based on user attributes to form multimedia information with personalized creativity, so that advertisers no longer need to pre-create and store a large number of offline personalized creativity. In this way, by adding personalized creativity generation services and advertiser material services, real-time personalized creativity can be effectively realized while advertisers are freed from the pain of producing a large number of creative ideas, and the real-time and diversity of personalized creativity can be guaranteed.

FIG. 12 is a second schematic diagram of the composition and structure of an information processing device provided by an embodiment of the present invention, which is applied to a user terminal. As shown in FIG. 12 , the device includes:

The obtaining module 1201 is configured to log in the first application through the target user tag, and obtain N user attributes corresponding to the target user, where the value of N is greater than or equal to 1;

A sending module 1202, configured to generate a first request based on the N user attributes, and send the first request through the first application, wherein the first request is used to obtain target materials that match the target user;

A receiving module 1203, configured to receive response information fed back based on the first request, and extract the target material from the response information;

A generating module 1204, configured to generate target multimedia information based on the target material, and output the target multimedia information through the first application.

In an embodiment of the present invention, the generation module 1204 includes:

A strategy selection unit, configured to select a sub-generation strategy corresponding to each material type according to the corresponding characteristics of the material type;

A generating unit, configured to synthesize target materials selected from a material type library corresponding to the material type based on a sub-generation strategy corresponding to each material type, to obtain sub-multimedia information corresponding to each material type; The sub-multimedia information corresponding to each material type is merged according to the overall generation strategy to generate target multimedia information.

Those skilled in the art should understand that the functions of each module in the information processing apparatus of this embodiment can be understood with reference to the relevant description of the foregoing information processing method.

In practical applications, the specific structures of the acquisition module 1201 , the sending module 1202 , the receiving module 1203 and the generating module 1204 may all correspond to processors. The specific structure of the processor may be an electronic component or a collection of electronic components with processing functions such as CPU, MCU, DSP or PLC. Wherein, the processor includes executable code, the executable code is stored in the storage medium, the processor can be connected to the storage medium through a communication interface such as a bus, and when executing the corresponding functions of each specific unit , reading and running the executable code from the storage medium. The part of the storage medium used to store the executable code is preferably a non-transitory storage medium.

The information processing apparatus described in this embodiment may be disposed on the user terminal side.

Similarly, the schematic diagram of the hardware structure shown in FIG. 11 can also be used to implement an optional schematic diagram of the hardware structure of an information processing device disposed on the user terminal side, including a processor 111, an input/output interface 112 (such as a display screen, a touch screen , speaker), the storage medium 113 and the network interface 114, the components can be connected and communicated via the system bus 115. Correspondingly, executable instructions for executing the information processing method provided by the embodiment of the present invention are stored in the storage medium 113 of the information processing apparatus.

Wherein, the storage medium 113 may be a removable storage device, a RAM, a ROM, a magnetic disk or an optical disk, and other media capable of storing program codes. Preferably, the storage medium 113 may be a non-volatile storage medium.

Wherein, the processor 111 may be a CPU, an MCU, a DSP, or a PLC, and may also be a processing circuit, such as an ASIC.

Specifically, the processor 111 reads and executes the executable instructions of the information processing method from the storage medium 113 through the system bus 115, and may perform the following steps:

Log in to the first application through the target user tag, and obtain N user attributes corresponding to the target user, where the value of N is greater than or equal to 1;

generating a first request based on the N user attributes, and sending the first request through the first application, wherein the first request is used to acquire target materials matching the target user;

receiving response information fed back based on the first request, and extracting the target material from the response information;

Generate target multimedia information based on the target material, and output the target multimedia information through the first application.

The information processing device in the embodiment of the present invention, based on user attributes, performs material selection and material synthesis online in real time to form multimedia information with personalized creativity, so that advertisers no longer need to make and store a large number of personalized information offline in advance. creativity. In this way, by adding personalized creativity generation services and advertiser material services, real-time personalized creativity can be effectively realized while advertisers are freed from the pain of producing a large number of creative ideas, and the real-time and diversity of personalized creativity can be guaranteed.

In the several embodiments provided in this application, it should be understood that the disclosed devices and methods may be implemented in other ways. The device embodiments described above are only illustrative. For example, the division of the units is only a logical function division. In actual implementation, there may be other division methods, such as: multiple units or components can be combined, or May be integrated into another system, or some features may be ignored, or not implemented. In addition, the coupling, or direct coupling, or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection of devices or units may be electrical, mechanical or other forms of.

The units described above as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units; they may be located in one place or distributed to multiple network units; Part or all of the units can be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in each embodiment of the present invention can be integrated into one processing unit, or each unit can be used as a single unit, or two or more units can be integrated into one unit; the above-mentioned integration The unit can be realized in the form of hardware or in the form of hardware plus software functional unit.

Those of ordinary skill in the art can understand that all or part of the steps to realize the above method embodiments can be completed by hardware related to program instructions, and the aforementioned programs can be stored in computer-readable storage media. When the program is executed, the execution includes The steps of the above-mentioned method embodiments; and the aforementioned storage medium includes: various media capable of storing program codes such as removable storage devices, ROM, RAM, magnetic disks or optical disks.

Alternatively, if the above-mentioned integrated units of the present invention are implemented in the form of software function modules and sold or used as independent products, they can also be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the embodiment of the present invention is essentially or the part that contributes to the prior art can be embodied in the form of a software product. The computer software product is stored in a storage medium and includes several instructions for Make a computer device (which may be a personal computer, a server, or a network device, etc.) execute all or part of the methods described in various embodiments of the present invention. The aforementioned storage medium includes: various media capable of storing program codes such as removable storage devices, ROM, RAM, magnetic disks or optical disks.

The above is only a specific embodiment of the present invention, but the scope of protection of the present invention is not limited thereto. Anyone skilled in the art can easily think of changes or substitutions within the technical scope disclosed in the present invention. Should be covered within the protection scope of the present invention. Therefore, the protection scope of the present invention should be determined by the protection scope of the claims.

Claims (15)

1. a kind of information processing method, which is characterized in that the described method includes:

N number of user property of target user is obtained, each user property corresponds at least one story types library；

It is corresponding from the user property respectively based on the user property value of each user property in N number of user property It is that the target user chooses target material in each story types library, the value of N is more than or equal to 1；

The destination multimedia information for being directed to the target user is generated based on the target material, sends the destination multimedia letter Breath corresponds to equipment to the target user, and the destination multimedia information is shown in equipment to correspond in the target user.

2. the method according to claim 1, wherein based on each user property in N number of user property User property value, be respectively that the target user chooses target from each corresponding story types library of the user property Material, comprising:

It is corresponding from the user property respectively according to the user property value of each of N number of user property user property Each story types library in be that the target user carries out material selectiong, obtain the subset of material of each story types；

The subset of material of each story types is carried out that intersection is taken to handle, obtains the target element of each story types Material；The value of N is more than or equal to 2.

3. the method according to claim 1, wherein based on each user property in N number of user property User property value, be respectively that the target user chooses target from each corresponding story types library of the user property Material, comprising:

Value section where determining the user property value of each user property in N number of user property；

It is worth section where user property value based on each user property, from each corresponding element of the user property It is searched in material typelib and obtains the sub- story types library corresponding to described value section；

It is that the target user chooses from the sub- story types library according to the user property value of each user property Target material.

4. method according to any one of claims 1 to 3, which is characterized in that described to generate needle based on the target material To the destination multimedia information of the target user, comprising:

The sub- generation strategy for corresponding to each story types is chosen according to story types character pair；

Sub- generation strategy corresponding to each story types is based respectively on to from the corresponding story types library of the story types In selected target material carry out synthesis processing, obtain the sub- multimedia messages corresponding to each story types；

Processing is merged to the sub- multimedia messages corresponding to each story types according to total generation strategy, generates mesh Mark multimedia messages.

5. a kind of information processing method, which is characterized in that the described method includes:

The first application is logged in by target user's label, obtains the corresponding N number of user property of the target user, the value of N is big In equal to 1；

The first request is generated based on N number of user property, first request is sent by first application, wherein institute The first request is stated for obtaining the target material to match with target user；

The response message based on the first request feedback is received, is extracted from the response message and obtains the target material；

Destination multimedia information is generated based on the target material, the destination multimedia is exported by first application and is believed Breath.

6. according to the method described in claim 5, it is characterized in that, described generate destination multimedia letter based on the target material Breath, comprising:

The sub- generation strategy for corresponding to each story types is chosen according to story types character pair；

Sub- generation strategy corresponding to each story types is based respectively on to from the corresponding story types library of the story types In selected target material carry out synthesis processing, obtain the sub- multimedia messages corresponding to each story types；

Processing is merged to the sub- multimedia messages corresponding to each story types according to total generation strategy, generates mesh Mark multimedia messages.

7. a kind of information processing unit, which is characterized in that the information processing unit includes:

Module is obtained, for obtaining N number of user property of target user, each user property corresponds at least one story types Library；

Module is chosen, for the user property value based on each user property in N number of user property, respectively from the use It is that the target user chooses target material in each corresponding story types library of family attribute, the value of N is more than or equal to 1；

Generation module sends institute for generating the destination multimedia information for being directed to the target user based on the target material It states destination multimedia information and corresponds to equipment to the target user, show the target in equipment to correspond in the target user Multimedia messages.

8. information processing unit according to claim 7, which is characterized in that the selecting module includes:

Selection unit, for the user property value according to each of N number of user property user property, respectively from described It is that the target user carries out material selectiong in each corresponding story types library of user property, obtains each story types Subset of material；

Intersection processing unit is taken, carries out that intersection is taken to handle for the subset of material to each story types, obtains each The target material of a story types；The value of N is more than or equal to 2.

9. information processing unit according to claim 7, which is characterized in that the selecting module includes:

Determination unit, for value section where determining the user property value of each user property in N number of user property；

Searching unit, for being worth section where the user property value based on each user property, from the user property It is searched in each corresponding story types library and obtains the sub- story types library corresponding to described value section；

Selection unit is institute from the sub- story types library for the user property value according to each user property It states target user and chooses target material.

10. information processing unit according to any one of claims 7 to 9, which is characterized in that the generation module includes:

Tactful selection unit, for choosing the son generation plan for corresponding to each story types according to story types character pair Slightly；

Generation unit, for being based respectively on the sub- generation strategy for corresponding to each story types to corresponding from the story types Story types library in selected target material carry out synthesis processing, obtain the sub- multimedia corresponding to each story types Information；Processing is merged to the sub- multimedia messages corresponding to each story types according to total generation strategy, is generated Destination multimedia information.

11. a kind of information processing unit, which is characterized in that the information processing unit includes:

Module is obtained, for logging in the first application by target user's label, the corresponding N number of user of the target user is obtained and belongs to Property, the value of N is more than or equal to 1；

Sending module sends described first by first application for generating the first request based on N number of user property Request, wherein first request is for obtaining the target material to match with target user；

Receiving module is extracted from the response message and is obtained for receiving the response message based on the first request feedback The target material；

Generation module, for generating destination multimedia information based on the target material, by described in the first application output Destination multimedia information.

12. a kind of information processing unit, which is characterized in that the information processing unit includes:

Memory is configured to storage executable program；

Processor realizes following operation when being configured to by executing the executable program stored in the memory:

N number of user property of target user is obtained, each user property corresponds at least one story types library；

It is corresponding from the user property respectively based on the user property value of each user property in N number of user property It is that the target user chooses target material in each story types library, the value of N is more than or equal to 1；

The destination multimedia information for being directed to the target user is generated based on the target material, sends the destination multimedia letter Breath corresponds to equipment to the target user, and the destination multimedia information is shown in equipment to correspond in the target user.

13. a kind of information processing unit, which is characterized in that the information processing unit includes:

Memory is configured to storage executable program；

Processor realizes following operation when being configured to by executing the executable program stored in the memory:

The first application is logged in by target user's label, obtains the corresponding N number of user property of the target user, the value of N is big In equal to 1；

The first request is generated based on N number of user property, first request is sent by first application, wherein institute The first request is stated for obtaining the target material to match with target user；

The response message based on the first request feedback is received, is extracted from the response message and obtains the target material；

Destination multimedia information is generated based on the target material, the destination multimedia is exported by first application and is believed Breath.

14. a kind of storage medium, is stored with executable program, following behaviour is realized when the executable code processor executes Make:

N number of user property of target user is obtained, each user property corresponds at least one story types library；

It is corresponding from the user property respectively based on the user property value of each user property in N number of user property It is that the target user chooses target material in each story types library, the value of N is more than or equal to 1；

The destination multimedia information for being directed to the target user is generated based on the target material, sends the destination multimedia letter Breath corresponds to equipment to the target user, and the destination multimedia information is shown in equipment to correspond in the target user.

15. a kind of storage medium, is stored with executable program, following behaviour is realized when the executable code processor executes Make:

The first application is logged in by target user's label, obtains the corresponding N number of user property of the target user, the value of N is big In equal to 1；

The first request is generated based on N number of user property, first request is sent by first application, wherein institute The first request is stated for obtaining the target material to match with target user；

The response message based on the first request feedback is received, is extracted from the response message and obtains the target material；

Destination multimedia information is generated based on the target material, the destination multimedia is exported by first application and is believed Breath.