CN108876459A - One kind is based on social platform small routine fission drainage promotion method - Google Patents

Abstract

The invention discloses one kind based on social platform small routine fission drainage promotion method, including：Social platform Merchant Account provides small routine fission movable entrance to consumer account；Social platform consumer-user enters small routine fission activity from the entrance, obtains corresponding invitation two dimensional code, and the invitation two dimensional code is shared in the social circle of the social platform consumer-user；The good friend user of the social platform consumer-user obtains the invitation two dimensional code shared and carries out barcode scanning, to pay close attention to the social platform Merchant Account；The social platform Merchant Account, the account number paid close attention to based on small routine statistics by the invitation two dimensional code；The social platform Merchant Account distributes virtual reward to the social platform consumer-user and its good friend user after the account number of small routine statistics reaches preset number.

Description

A marketing promotion method based on social platform mini-program fission drainage

technical field

This application belongs to the field of Internet technology, and in particular relates to a marketing and promotion method based on the fission of small programs on social platforms.

Background technique

With the development of technology, the e-commerce industry is also tending to a stage of rapid growth. In the e-commerce industry, merchants interact with consumers on the e-commerce platform and realize transactions.

Generally, merchants need to promote to new customers in order to expand their sales. In the traditional technology, the means for merchants to promote, one is to rely on the e-commerce platform to push store links to consumers. This method is not effective because consumers do not log in to the e-commerce platform for a long time, and as the e-commerce platform The competition of e-commerce platforms is becoming more and more fierce, and the network traffic cost of e-commerce platforms is getting higher and higher. Another way for merchants to promote is SMS promotion. Merchants generally choose to send mass text messages. The cost of mass text messaging is high and the conversion efficiency is not good. Propaganda, but lead to consumer resentment. In addition, new promotion and promotion in traditional technologies require special personnel to carry out. When the new promotion personnel leave their jobs, the new promotion work will encounter stagnation. Therefore, it is necessary to provide a new marketing promotion method that can reduce the dependence on labor, reduce costs and improve efficiency.

Contents of the invention

In view of this, what this application intends to solve is the problem of high cost, low efficiency and reliance on e-commerce employees in the online marketing and promotion system in the prior art. The present invention provides a marketing promotion method based on social platform small program fission drainage, which can solve the above problems.

In order to solve the above technical problems, the present invention is achieved through the following technical solutions:

A marketing and promotion method based on fission drainage of small programs on social platforms, including:

The merchant account of the social platform provides the entrance of the fission activity of the mini program to the consumer account;

The social platform consumer user enters the mini-program fission activity from the entrance, obtains the corresponding invitation QR code, and shares the invitation QR code in the social circle of the social platform consumer user;

The friend user of the social platform consumer user obtains the shared invitation QR code and scans the code to pay attention to the social platform merchant account;

The social platform business account, based on the applet statistics, the number of accounts paid attention to through the invitation two-dimensional code;

The social platform merchant account distributes virtual rewards to the social platform consumer users and their friend users after the number of accounts counted by the applet reaches a preset number.

In one embodiment, the applet sets the preset number of statistics to four.

In one embodiment, the applet sets a corresponding time limit for each invitation QR code.

In one embodiment, the time limit is 24 hours.

In one embodiment, the virtual reward is set with a fixed total amount, and each user assigned the virtual reward is set with a minimum winning amount.

Compared with the prior art, the present application can obtain the following technical effects:

1) A marketing and promotion method provided by the present invention can reduce the dependence of new promotion activities on labor, reduce costs, and improve efficiency.

Of course, implementing any product of the present application does not necessarily need to achieve all the technical effects described above at the same time.

Description of drawings

The drawings described here are used to provide a further understanding of the application and constitute a part of the application. The schematic embodiments and descriptions of the application are used to explain the application and do not constitute an improper limitation to the application. In the attached picture:

Fig. 1 is a schematic flowchart of a marketing promotion method based on social platform mini-program fission drainage in an embodiment.

Detailed ways

The implementation of the present application will be described in detail below with reference to the accompanying drawings and examples, so as to fully understand and implement the implementation process of how the present application uses technical means to solve technical problems and achieve technical effects.

Referring to Fig. 1, an embodiment of the present invention provides a marketing promotion method based on social platform mini-program fission drainage, including:

The merchant account of the social platform provides the entrance of the fission activity of the mini program to the consumer account;

The social platform consumer user enters the mini-program fission activity from the entrance, obtains the corresponding invitation QR code, and shares the invitation QR code in the social circle of the social platform consumer user;

The friend user of the social platform consumer user obtains the shared invitation QR code and scans the code to pay attention to the social platform merchant account;

The social platform business account, based on the applet statistics, the number of accounts paid attention to through the invitation two-dimensional code;

The social platform merchant account distributes virtual rewards to the social platform consumer users and their friend users after the number of accounts counted by the applet reaches a preset number.

In one embodiment, the applet sets the preset number of statistics to four.

In one embodiment, the applet sets a corresponding time limit for each invitation QR code.

In one embodiment, the time limit is 24 hours.

In one embodiment, the virtual reward is set with a fixed total amount, and each user assigned the virtual reward is set with a minimum winning amount.

Compared with the prior art, the present application can obtain the following technical effects:

The marketing and promotion method provided by the present invention can reduce the dependence of new promotion activities on labor, reduce costs, and improve efficiency.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

Memory may include non-permanent storage in computer readable media, in the form of random access memory (RAM) and/or nonvolatile memory such as read only memory (ROM) or flash RAM. Memory is an example of computer readable media.

Computer-readable media, including both permanent and non-permanent, removable and non-removable media, can be implemented by any method or technology for storage of information. Information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory (ROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), Flash memory or other memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Disc (DVD) or other optical storage, Magnetic tape cartridge, tape magnetic disk storage or other magnetic storage device or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer-readable media excludes non-transitory computer-readable media, such as modulated data signals and carrier waves.

Certain terms are used, for example, in the description and claims to refer to particular components. Those skilled in the art should understand that hardware manufacturers may use different terms to refer to the same component. The specification and claims do not use the difference in name as a way to distinguish components, but use the difference in function of components as a criterion for distinguishing. As mentioned throughout the specification and claims, "comprising" is an open term, so it should be interpreted as "including but not limited to". "Approximately" means that within an acceptable error range, those skilled in the art can solve the technical problem within a certain error range and basically achieve the technical effect. In addition, the term "coupled" herein includes any direct and indirect electrical coupling means. Therefore, if it is described that a first device is coupled to a second device, it means that the first device may be directly electrically coupled to the second device, or indirectly electrically coupled through other devices or coupling means. connected to the second device. The subsequent description of the specification is a preferred implementation mode for implementing the application, but the description is for the purpose of illustrating the general principle of the application, and is not intended to limit the scope of the application. The scope of protection of the present application should be defined by the appended claims.

It should also be noted that the term "comprises", "comprises" or any other variation thereof is intended to cover a non-exclusive inclusion such that a good or system comprising a set of elements includes not only those elements but also includes items not expressly listed. other elements of the product, or elements inherent in the commodity or system. Without further limitations, an element defined by the phrase "comprising a ..." does not exclude the presence of additional identical elements in the article or system comprising said element.

The above description shows and describes several preferred embodiments of the present invention, but as mentioned above, it should be understood that the present invention is not limited to the forms disclosed herein, and should not be regarded as excluding other embodiments, but can be used in various Various other combinations, modifications, and environments can be made within the scope of the inventive concept described herein, by the above teachings or by skill or knowledge in the relevant field. However, changes and changes made by those skilled in the art do not depart from the spirit and scope of the present invention, and should all be within the protection scope of the appended claims of the present invention.

Claims (5)

1. one kind is based on social platform small routine fission drainage promotion method, which is characterized in that including：

Social platform Merchant Account provides small routine fission movable entrance to consumer account；

Social platform consumer-user enters small routine fission activity from the entrance, obtains corresponding invitation two dimensional code, and will The invitation two dimensional code is shared in the social circle of the social platform consumer-user；

The good friend user of the social platform consumer-user obtains the invitation two dimensional code shared and carries out barcode scanning, to pay close attention to the society Hand over platform Merchant Account；

The social platform Merchant Account, the account number paid close attention to based on small routine statistics by the invitation two dimensional code；

The social platform Merchant Account, after the account number of small routine statistics reaches preset number, to the social platform Consumer-user and its good friend user distribute virtual reward.

2. as described in claim 1 based on social platform small routine fission drainage promotion method, which is characterized in that described The preset number of statistics is set as 4 by small routine.

3. as claimed in claim 2 based on social platform small routine fission drainage promotion method, which is characterized in that described Small routine is that each invites two dimensional code that a corresponding time restriction is arranged.

4. as claimed in claim 3 based on social platform small routine fission drainage promotion method, which is characterized in that described Time restriction is 24 hours.

5. as claimed in claim 2 based on social platform small routine fission drainage promotion method, which is characterized in that described Virtual reward is provided with a fixed total value, each user setting for distributing the virtual reward has a minimum prize-winning amount.